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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION SUMMER 2014 Name NetID Group Number: Website Link: Tutorial Details Time Spent on Assignment: Xinyi Chen 9654609 61 http://infosys1102014ssgroup61.blogspot.co.nz/ Tutor: Day: Time: Yvonne Saturday 10am 25 hours Word Count: 1159

VIRTUAL FITTING ROOM

INTRODUCTION

Buying clothing online has always had its problems. It's hard to judge the quality and feel of a fabric, sometimes difficult to ascertain the exact hue of an outfit and, the most common problem of all, knowing whether it will actually fit . A moment of decision is about to arrive for clothing retailers. Should they take the lead in embracing a new technology, or should they wait and risk being left behind? (Annette, 2011)
3. BUSINESS SECTION 3.1 Vision

Embracing a new technology for clothing retailers to improve customer satisfation and become more efficient in trade.
3.2 Industry Analysis: Virtual Fitting Room Industry

Industry: Virtual Fitting Room Industry . The virtual fitting room industry has developed a simulation of trying on clothes similar to a video game version of a dressing room, but with a possible purchase of real clothing at the end.

Force:

High/Low:

Justification:

Buyer power:

High

Buyer power is high as many other competitors are providing this technology and the switching cost is low. (Li&Zou&Xu,2011)

Supplier power:

Low

Supplier power is low as this technology is readily available and we have many choices. (Annette, 2011)

Threat of new entrants:

High

Threat of new entrants is high as the barrier of entry is low. Even though you cant develop this technology by your own, you can outsource it from others. (Annette, 2011)

Threat of substitutes:

Low

Threat of substitutes is low as other subsititutes like local shops and online estimate body shape cannot fullfill the needs of convenient and accurate at the same time as virtual fitting room. (Artur&Maarja, 2013).

Rivalry among existing High competitors:

Rivalry among existing competitors is high as there are many other virtual fitting room suppliers in the industry already co-operating with big online clothing retailers. (Annette, 2011)

Overall attractiveness of the industry: The overall attractiveness of the industry is high. Although the rivalry among existing competitors is high, the risk to be substituted is low because our product are more convenient and accurate. We are also able to choose the most desirable supplier with the lowest cost as there are a great selection of suppliers in this industry.
3.3 Customers and Their Needs

The majority of customers of virtual fitting room comes from online clothing retailers. Due to high return rates and waste of resources, online clothing retailers need virtual fitting room to solve this problem. By using our product--Online Changing Room, online clothing retailers can reduce cycle time, return rates, money wasted on delivery and improve customer satisfation.

3.4 The Product and Service

Our Product aims to make the measuments more accurate for online cloth shopping and have more functionalities that allow users to have fun when they try on clothes. This hightech like the mobile phone and the interactive kiosk has the potential to transform the retail experience. (Annette,2011)
3.5 Suppliers and Partners

In order to begin with, we need to access a supplier who provide this technology and another supplier who keeps this product running. Once this product is accomplished, it need to be introduce to the market. Therefore partnerships with marketing consultant should be build up. Marketing consultant then help us to advertise our product through well-known social media such as google, youtube and facebook. If we could attract a famous online shopping website, the reputation of the website can bring us more accompanies with small retailers.
3.6 Strategy: Focused High Cost

Our Strategy is Focused High Cost. As we in the virtual fitting room industry only sell our product to online clothing industry, our Competitive Scope is Narrow Market. For Cost Strategy, since we are buying this technology from other suppliers with good quality and this industry is still developing, it leads to a High Cost to us and the customers. Therefore, our overall strategy is Focused Hight Cost. The overall strategy is therefore Focused High Cost.
3.7 Value Chain Activity: Service after sale

The most important value chain activity for this business is Service after sale. Communicate and matain good relationship with customers is important to the business. Track with customer feedback and updating, developing our product based on customer feedback will improve customer satisfation and gain more benefit for business.

3.8 Business Processes

3.8.1. ONLINE CUSTOMER SERVICE PROCESS The online customer service process is

important because it allows us to immediately communicate with our potential customer and our existing customer by computer: either words typing or voice service. Besides, FAQ question will be answered automatically.

Online customer service process modeling

3.8.2. PRODUCT UPDATE MANAGING PROCESS -

This process is important because it can

reduce the waste of human resource by automatically updated the latest version to our website, track what version our existing customer are using. It will send a notice letter and a report of new product to customers individualy.

Product update managing process modeling

3.9 Functionalities
3.9.1. ONLINE CUSTOMER SERVICE PROCESS

Allow immediately comunication Collecting feedback from customers

3.9.2. PRODUCT UPDATE MANAG ING PROCESS

3.10 Systems

Update latest version to website Send individual reports and letters to notify customers

3.10.1. CUSTOMER COMMUNICATING SYSTEM -

This system will allow us to communicate

with customer, either immediately through typing text, voice service or e-mail and phone call. Customer can easily access customer service by visting our product websites.
3.10.2. FEEDBACK SUPPORT SYS TEM

This system will make it easier for us to improve our

product and service overall. Once the feedback is collected and organized, we could simply send those imformation to technology support system to solve them.
3.10.3. TECHNOLOGY SUPPORT S YSTEM -

This system categorises and records the problem

received from feedback support system. This will allow technology support to improve the product based on those feedback, mantain our existing customer and updating latest version on website. Most important, to make sure every process and systems are running.

3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes 1. Online Customer Service Process 1. Product Update Managing Process

Functionalities 1. Allow immediately communication 2. Collecting feedback from customer 1. Update latest version to website 2. Send individual reports and letters to notify customers

Service after sale

Specific Information System(s) Customer communicating system Feedback support system Thchnology support system Customer communicating system

Broad Information System(s) Customer relationship management system Customer relationship management system Decision support system Customer relationship management system

CONCLUSION

Information system allows us to welcome changing requirements and deliver working product frequently. It also let people in different departments communicate with each other and working together on a daily basis. Improve customer satisfaction: with the help of customer repationship management

system, we could easily communicate with customers and hear their needs. By analysing cutomer feedbacks, we could better satisfy customers through early and continuous delivery of valuable product. Create competitive advantages: We are welcome changing while every other other parts of business process is on going. information system keep the process of updating simple for us and the process of access our new added-value product simple for our customers.

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REFERENCES

1. Ben Chapman-Smith. (2013). Half of kiwis now shop online - Stats NZ. Retrieved from http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10879010 2. NZ management Magazine~Editorial. (2014) Retrieved from http://www.management.co.nz/executiveupdate.asp?eID=426 3. AMY ODELL. (2011).How Many Online Clothing Purchases Do You Return. Retrieved from http://nymag.com/thecut/2011/02/how_many_online_clothing_purch.html 4. EMMA THOMASSON. (2013).Online retailers go hi-tech to size up shoppers and cut returns.Retrieved from http://www.reuters.com/article/2013/09/27/net-us-retailonline-returns-idUSBRE98Q0GS20130927 5. Your right size without measuring for online shopping. (2012). Retrieved from http://phys.org/news/2012-09-size-online.html 6. Annette Kramer. (2011). The Virtual Fitting Room. Retrieved from http://www.strategy-business.com/article/00073?pg=all 7. Li Rong, Zou Kun, Xu Xiang, Li Yueqiao& Li Zan. (2011) Research of interactive 3D virtual fitting room on web environment. Fourth International Symposium on Computational Intelligence and Design, Oct. 2011, Vol.1, pp.32-35. 8. Artur Abels& Maarja Kruusmaa. (2013). Construction of a Female Shape-Changing Robotic Mannequin. Engineering and Technology Publishing doi: 10.12720/joace.1.2.132-134

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