Market Potential And Brand Awareness Of HUL

CHAPTER-6 ANALYSIS AND INTERPRETATION

Introduction The data collected has to be properly tabulated for the purpose of analysis and interpretation. The data collected using the primary sources such as customer survey has been analysed in this chapter followed by its analysis and interpretation in the following paragraphs.

Table-1 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF AGE

Age Below 20 20 30 30 40 Above 40 Total

No. of Respondents 19 51 20 10 100 Sources: Survey Result

Percentage 19 51 20 10 100

Analysis Majority of the respondents belonged to the age between 20 30 (51) followed by the 20 numbers of respondents belonged to the age group of 3040 (20). 19 of the respondents were below 20 years of age and 10 of respondents were below 40 year of age. Interpretation

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From the above analysis it is clear that majority of respondents were between age group of 20 30 years. Showing that this was the segment that has adopted the product and the company should give more emphasis on the age group of above 40. GRAPH 1 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF AGE
60 50 40 30 20 10 0 Below 20 20 30 30 40 Above 40

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Table-2 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF SEX

Age Male Female Total

No. of Respondents 50 50 100 Source: Survey Result

Percentage 50 50 100

Analysis Inference Products is mostly preferred by the bogth males and females, GRAPH 2 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF SEX

male femail

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Table-3 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OCCUPATION Occupation Student Professionals Govt. Employees Business Pvt. Employees Total No. of Respondents 40 18 10 20 12 100 Source: Survey Result Analysis Majority of respondents (40) belonged to student category followed by 20 businessman, 18 professionals, 12 private employees, and 10 Government Employees. Percentage 40 18 10 20 12 100

Interpretation From the above analysis it is clear that majority of the respondents were students and the government employees are the least respondents. Graph-3 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF OCCUPATION

45 40 35 30 25 20 15 10 Dr.C.V.Raman college of administration and network science. 5 0

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Market Potential And Brand Awareness Of HUL

Table-4 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF INCOME

Income 50,000 100,000 100,001 150,000 150,001 200,000 Above 200,000 No income Total

No. of Respondents Percentage 39 21 10 07 23 100 Source: Survey Result 39 21 10 07 23 100

Analysis Majority of respondents were have an annual income between 50,000 100,000, followed by 21 respondents who earn between 100,001 150,000, 10 respondents earn between Rs. 150,001 200,000 7 earn above 200,000 and 23 respondents have no income at all.

Interpretation From the above analysis it is clear that majority of the respondents belongs to an income group of 50,000 100,000. Graph-4 CLASSIFICATION OF RESPONDENTS ON THE BASIS OF INCOME

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Table-6.4 Table showing the Classification of the respondents on the basis of qualification Qualification Below SSLC SSLC - PUC Graduate Any other Total Source : Field Survey An alys is:
50,000 100,000 100,001 150,000 150,001 200,000 Abvoe 200,000 Nil

No. of respondents 12 30 32 26 100

Percentage (%) 12 30 32 26 100

Fro m abo
7%

23% 39%

10%

21%

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ve table it is clear that out of 100 respondents 12% respondents are below SSLC. 30% respondents are SSLC-PUC. 32% respondents are graduates and remaining 26% respondents are any other means ITI, B.Ed, etc.. Graph -6.4 Graph showing the Classification of the respondents on the basis of qualification

35 30 30

32

26

25 Below SSLC

Percentage

20 12

SSLC - PUC Graduate Any other

15

10

0 Below SSLC SSLC - PUC Graduate Any other

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Table-6.3 The table showing the Classification of the respondents on the basis of marital status Marital Status Married Unmarried Total Source : Field Survey Analysis; From above table it is clear that out of 100 respondents 80% respondents are married remaining 20% respondents are unmarried. Graph-6.3 The graph showing the Classification of the respondents on the basis of marital status No. of respondents 80 20 100 Percentage (%) 80 20 100

20% Married 80% Unmarried

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Table-6.7 Table showing the Classification of the respondents on the basis of types of HUL brand used brands HUL ITC Parle Britanya Total Source : Field Survey Analysis; From above table it is clear that out of 100 respondents 98% No. of respondents 98 0 0 2 100 Percentage (%) 98 0 0 2 100

respondents are user of HUL products remaining 2% respondent are user of britanya, .Graph-6.7 Graph showing the Classification of the respondents on the basis of types of HUL brand used
70 60 50 40 Series1 30 20 10 0 HUL ITC Parle Britanya Series2

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Table-6.8 Table showing the Classification of the respondents on the basis of awareness source Type Friends Advertisement Magazines News Paper Total Source: Field Survey Analysis; From above table it is clear that out of 98 respondents 29% No. of Respondents 28 42 14 14 98 Percentage (%) 29 43 14 14 100

respondents are awared from friends. 43% respondents are awared from advertisement. 14% respondents are awared from magazines and remaining 14% respondents are awared from news paper.

Graph-6.8 Graph showing the Classification of the respondents on the basis of awareness source
50 45 40 35 30 25 20 15 10 5 0 43 29 Friends 14 14 Advertisement Magazines News Paper

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Table 6.13 : Classification on the basis of opinion about price Opinion of respondents Low Reasonable High Total Source : Survey result Analysis : The above table shows that out of 100 respondents 20% of respondents opinion about the price of HUL products is low and 72% of respondents opinion about the price of HUL products is reasonable and 8% of respondents of opinion about the price of HUL products is high. From the above table we can conclude that majority of respondents feel that the price of HUL products is reasonable. Graph 6.13 : Classification on the basis of opinion about price No. of respondents 20 72 8 100 Percentage

20 72 8 100

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72 80 70 60

Percentage

50 40 30 20 10 0 Low Reasonable Opinion of the Respondents High 20 8

Table 6.14 : Classification on the basis of opinion about the quality of HUL products. Quality No. of respondents 32 36 28 4 100 Percentage

Good Satisfactory Excellent Poor Total Source : Survey result Analysis :

32 36 28 4 100

The above table shows that out of 100 respondents 32% respondents are of the opinion that quality of HUL products is good 36% of respondents

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Market Potential And Brand Awareness Of HUL

are of the opinion is that quality is satisfactory 28% of respondents are the opinion that quality of bingo snack is excellent and the rest 4% of respondents have are the opinion that quality of HUL products in poor.This shows that majority of respondents feel excellent about the quality of HUL products. Graph 6.14 : Classification on the basis of opinion about the quality of HUL

4% 32%

28%

Good Satisfactory Excellent Poor

36%

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Market Potential And Brand Awareness Of HUL

Table 6.15 Classification on the basis of duration of consumption of HUL products. Consumption No. of respondents 40 60 100 Percentage

Regularly Occasionally Total Source : Survey result Analysis :

40 60 100

The above table shows that out of 100 respondents 40% of respondents consumed HUL product regularly and 60% of respondents consumed bingo snacks occasionally. This above table shows that maximum No. of respondents consumed bingo snacks occasionally. Graph 6.15 Classification on the basis of duration of consumption of HUL products.

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Market Potential And Brand Awareness Of HUL

40
Regularly Occasionally

60

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Table 6.17 : Classification on the basis of availability of HUL products in the market Easily No. of respondents 92 8 100 Percentage

Yes No Total Source : Survey result Analysis :

92 8 100

The above table shows that out of 100. 92% of respondents opinion is that bingo snacks is easily available in the market and remaining 8% of respondents opinion is that HUL products is not easily available in the market. From the above table we can conclude that HUL products are easily available in the market. Graph 6.17 : Classification on the basis of availability of HUL products in the market

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Market Potential And Brand Awareness Of HUL

8%

Yes

No

92%

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Table 6.18 : Classification on the basis of opinion about the packing of HUL products Opinion of respondents Good Better Excellent Attractive Total Source : Survey result Analysis : The above table shows that out of 100 respondents 24% say good, 30% say satisfactory, 26% say Better, 18% say Excellent, 32% say Attractive about the packing of HUL products. Graph 6.18 : Classification on the basis of opinion about the packing of HUL products.
35 30 25 20 15 10 5 0

No. of respondents 24 26 18 32 100

Percentage

24 26 18 32 100

Good Better 24 26 32 18 Excellent Attractive Excellent Attractive

Good

Better

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TABLE 7: Classification on the basis of motivating factors towards HUL products. Factors Quality Package Free schemes Availability Suitability Price Status Advertisement total Survey: The quality, advertisement, free schemes, availability of products are the major factors that have motivated the consumers to buy and use the HUL products. Further the other might not have influenced the consumers to buy the HUL Products.
percentage of total 8 7 6 5 4 3 2 1 0 10 20 30
percentage of total

Number of respondents 30 15 10 7 6 6 6 20 100

Percentage of total 30 7 12 12 7 7 7 20 100

Rank 1 3 3 2

TABLE 8

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TABLE 8: Classification on the basis of opinion towards HUL products. Opinion Excellent Good Satisfactory total Survey: The above table shows that 33.33% of opinion towards the package is excellent, 49.97% of opinion towards the package is good and 16.70% opinion towards the package is satisfactory of HUL products.
percentage of total

Number of consumers 10 15 5 30

Percentage of total 33.33 49.97 16.70 100

50.00% 45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% 1 2 3
percentage of total

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Market Potential And Brand Awareness Of HUL

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Market Potential And Brand Awareness Of HUL

CHAPTER 7 SUMMARY OF FINDINGS Introduction Based on the statement of the problem and objectives of the study an attempt has been made to highlight the findings of the survey conducted for the customers The survey reveals that all the consumers are aware of all mentioned brands of HUL products. It is found that low cost and high profile products is the most important attributes consumers look for before deciding to purchase HUL products. The respondents find the quality, technology and engineering the most satisfying attributes in HUL products. These two are the main reasons for the consumers to opt for HUL products.. The survey also reveals that

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HUL products is one of the most preferred consumer goods among the various brands mentioned in the questionnaire. The main reasons for purchasing HUL products is its better quantity , good quality, technology and engineering.

General Findings: From the consumer survey it is found that, compare to other brands of HUL Products is very popular and familiar to all. It was found that majority of the respondents belonged to the age group between 20 and 30. This reveals that the bike is mainly popular among youths than aged people. The study reveals that of the respondents are males and females equally. Majority of the respondents are students which accounts . Among the employed people businessman stands first with then professional , government and private employees account only respondents. This

means that the bike preferred largely by the college students and professionals . According to survey all the respondents are aware of the different brands Survey revealed that a HUL products has to improve its quality and

quantity durability. It should maintain its quality and quantity increase sturdiness. Majority of 40 users got the information about the product from their family and friends followed by electronic media and print media according to 33 and 17 respondents respectively. This states that electronic media, family and friends print media etc. are the effective sources of advertising and have influenced the buyers.

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Market Potential And Brand Awareness Of HUL

From the survey it is found that majority of respondents are degree.

Suggestions Based on the major findings as observed during collection of data through the distribution of customer questionnaires, an attempt has been made to offer recommendations for the further improvement of sales as well as customer satisfaction in the following paragraphs: 1) The distribution network of the company is good, but rather than this, if the company removes retail outlets in the major city, it helps to distributors and customers to get the availability of the product as and when required. 2) The company should appoint effective sales person in rural and district areas to boost the sales. 3) Periodical survey of the market is necessary by the company to know the changing attitudes regarding the products. 4) The consumers also complaint that the quantity is less. They suggest the company should take necessary steps to increase the quantity of the products. 5) Another sustention forwarded by the consumers is that the

company should give more advertisements of every product in television, newspaper & magazines so that it can reach to the potential consumers which can motivate them to buy the Revlon products. Sales Promotion 6) Free samples should be distributed to the selected customers.
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Market Potential And Brand Awareness Of HUL

7) By providing special discount during festival time. 8) By providing credit facilities to customers through distributors.

Conclusion The survey conducted clearly indicates that HUL Products with its brand name in the market has attracted many youths towards it. The company with its goodwill has been able to impress the existing as well as prospective customers. If the company takes into account the factors like introduction of more attractive colours for the products, enhancing the credit facilities to middle income groups, seasonal discounts, aggressive

advertisements, increase in the number of free services, opening up of more distributive Points within the city limits etc. will definitely help the company to enhance its sales as well as the appreciation of its customers which is very important for its survival, growth and development.

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Market Potential And Brand Awareness Of HUL

QUESTIONNAIRE FOR CUSTOMERS

Dear Respondent, I am MANOJ KUMAR C.N. a final year B.B.M student studying in Dr C.V.Ranam college of administration and network sciences, Davangere. I have undertaken a project on MARKET POTENTIAL AND BRAND AWARENESS OF HUL Products with special reference to shamanuru distributers, Davangere. I would be very obliged if you take few minutes to answer the following questions. The information is collected for this purpose is used only for academic purpose. Thanking You, Yours sincerely (MANOJ C.N) KUMAR

PERSONAL DETAILS

1. Name 2. Address 3. Age (years) Below 20 20 30

: : : [ ] [ ]
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Market Potential And Brand Awareness Of HUL

31 40 41 50 Above 50

[ ] [ ] [ ]

4. Sex

Male Female

[ ] [ ]

5. Occupation Businessmen Government employee Private employee Student Professional [ ] [ ] [ ] [ ] 50,000 100,000 [ ] 100,001 150,000 [ ] 150,001 200,000 [ ] Above 200,000 [ ] [ ]

6. Income (Pa)

7. Marital Status : (a) Married [ ]

(b) Unmarried [ ]

8. Which of the following brands of you use. (a) HUL [ ] (d) PARLE [ ] (b) ITC [ ] (e) BRITANYA [ ]

9) What do you think about the price of HUL Products?

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Market Potential And Brand Awareness Of HUL

a) Low c) Reasonable

b) High

10) Your opinion about the quality of HUL Products. a) Good [ ] ] b) Satisfactory d) Poor [ [ ] ]

c) Excellent [

11) Whether HUL Products is easily available in market? a) Yes [ ] b) No [ ]

12) Your opinion about packing of HUL products ? a) Good [ ] ] b) Better d) Attractive [ [ ] ]

c) Excellent [

12. Have you faced any problems with your HUL ? Yes [ ] No [ ]

If yes, state them __________________________________________ ________________________________________________________ 13. Your suggestions for improving Bajaj Pulsar dtsi ____________________________________________________ ____________________________________________________ 14. Have you heard of Jain Bajaj? Yes [ ] No [ ]

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Market Potential And Brand Awareness Of HUL

15. How do you rate Jain Bajaj? Excellent To improve [ [ ] ] Good Average [ [ ] ]

16. What is your opinion towards Bajaj Pulsar dtsi? Express in few words. Thank you for your good co-operation and suggestions.

Date: Place: Signature

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Market Potential And Brand Awareness Of HUL

BIBLIOGRAPHY

Text Books Philip Kolter R.N.S. Pillai and Bagavathi : : Principles of Marketing Modern Marketing Marketing Management

S.A. Sherlekar, Reddy and Appanaiah :

Journals and Magazines Auto India Car and bike international Indian Express Overdrive The Times of India Websites: www.bajajautoltd.com www.motosindia.com www.bikes.com www.autoindia.com

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