Be at the forefront of change and reap the rewards of the Russian and CIS travel market

Travel Industry Summit @ MITT SAVE

Distribution and e-Marketing Russia & CIS €200
When you book
Moscow, Expo Centre, 18-19 March 2009 by February 18

Target this lucrative and fast

growing market at Russia’s
largest meeting place for
online travel executives
25 expert speakers, interactive Organised by

workshops, and discussion roundtables

all with the one goal - to reduce your
distribution cost and sharpen your Sponsored by

online sales practices.

The Summit will include:

• The Importance of e-Commerce • Online brand building
• 25+ top speakers • Industry focus: best practice panel debates
• Online payment solutions and GDS • Marketing focus: secrets to success
• Business strategy for times of changes • The opportunity to network with the
Russian Travel Market leaders
Attend to embrace the future of travel distribution,
online marketing and maximise sales in Russian and CIS markets.

World class speakers at a glance

Mr. Vladimir Vorobiov Mr. Stefan Scholle Mr. Alexey Volov Mr. Georgy Gorshkov Mr. Boris Samaryanov Vladislav Kostyukovski,
President Head of Strategy & Director of Global Sales & Member of the Board, General Director Head of Web Business
Natalie-tours Business Development Marketing Russia & CIS Director of Retail Business StarTravel and New Ventures
TUI AG IHG Dep. , VTB24 Thomas Cook

Hear from these key travel companies

Media Partners

WWW.NEXT-STOP.RU

Open the brochure NOW to see full speaker list

 Maximum information. Maximum interaction. Maximum networking!
Dear Colleagues,
This is your invitation to join Russian international Travel
Distribution and e-Marketing Summit thought-leaders in
Moscow 18-19 March 2009.
Through months of in-depth research Eyefortravel have
developed an innovative and information-rich program
based on what the industry wants. This event is designed
to allow you to understand the hot issues inside out and to
equip you with the knowledge and contacts to embrace the
future of online travel distribution structure in Russia and
CIS. Over the course of the two information-packed days,
you will experience a wide range of thought-provoking
sessions designed to stimulate and inform you about the
latest trends in the industry. In times when technologies
are developing rapidly and customer behaviour is changing
unpredictably, the only thing that will give you a significant
advantage in business effectiveness is an up-to-date
understanding from leaders within the industry.
The aim of the event is to provide its participants with clear
overview of today’s Russian online and offline travel markets.
We will have a closer look at available opportunities to
implement online technologies, the importance of using
new alternative distribution channels and the necessity of
developing e-marketing initiatives to maximize sales and
boost profits. You will hear professional tips which will help
you to apply the right business strategy in times of financial
uncertainty. During the marketing sessions we will cover
quite new but very important topics for the Russian travel
market - issues such as CRM and social media initiatives.
Take a look inside at the comprehensive agenda that
includes all the current top priority issues as well as
providing the latest information from those companies
who are already successfully tackling them. This is the only
chance this year to hear from some of the best speakers in
travel industry, all of whom are eager to share with you a
wealth of knowledge and answer all your questions.
Since 1997 we have been running our professional industry
events around the world which enable all sectors of the
travel industry to develop the best partnerships and
strategies to boost revenues. EyeForTravel conferences
have a proven track record for bringing together the
finest audiences from leading industry key players, in a
comprehensive format that focuses attention on delivering
timely analysis on the toughest and most relevant issues
challenging the travel industry today.
It is not the first time EyeforTravel have partnered with
world's leading travel exhibitions. Having previously held
conferences alongside WTM and ITB this year we have
partnered with Russian travel show MITT which attracts over
30,000 travel professionals. The unique event will give you
the opportunity to understand this rapidly growing market
as well as meet and do business with the most senior CIS
decision-makers all looking to expand their online sales and
reduce their distribution costs.
We look forward to welcoming you to the Travel Distribution
and e-Marketing summit in Moscow in March.
Best regards,
Mikhail Taratynov
Regional Event Director
Russia and CIS
EyeForTravel
Simultaneous interpretation from Russian language to English will be available
The only travel industry event in Russia to
fully understand this fast-growing market
Why attend:
Times are tough! However you will be impressed how easy it is to
sell travel online to the Russian market.
This year's program will tackle the hottest issues challenging
YOUR company both now and in the future.
If you are interested in selling and distributing travel to the online
Russian Travel market you should attend this event. You will have the
unique opportunity to have face-to-face meetings with the leaders in
the region. It is by far the best way to plan how you should enter this
growing and lucrative market.
• Hear expert predictions on the future of the growing online travel
market and how it will impact the whole travel market.
• Discover effective strategies to reduce your distribution costs and
increase sales using the latest technology offered for travel market.
• Get the most up-to-date industry statistics on customer behaviour
• Network with the experts in the industry and make the partnerships
you need to succeed.
• Meet with key players in the industry and find solutions to create
more effective relationships between tour operators, airlines, hotels,
intermediates, associations and government organisations.
• Predict the future of the travel market in the post-crisis period.
Hear from the key Russian travel
industry executives
Mr. Stefan Scholle, Head of Strategy & Business Development, TUI AG
Mr. Vladislav Kostyukovski, Head of web business & new ventures, Thomas Cook
Mr. Vladimir Vorobiov, President, Natalie-tours
Mr. Frank Zehle, VP Brand Marketing, Marriott Hotel Holding
Mr. Niklas Andreen, Managing Director Eastern Europe, Travelport
Ms. Fariza Gurieva, Director of distribution and technology department Aeroflot
Mr. Alexey Volov, Director of Global Sales & Marketing, Russia & CIS IHG
Mr. Georgy Gorshkov, Member of the Board, Director of Retail Business, VTB24
Ms. Maria Yurchenko, Agency Account Manager, British Airways Russia
Mr. Tim Gunstone, Managing Director, EyeforTravel
Mr. Vladimir Bredikhin, General Director, I-Globe
Mr. Sergey Tolchin, General Director, Intourist (retail sector)
Mr. Oleg Dmitriev, IT Director of tour operator, NEVA
Mr. Alexander Galinovsky, Director of Sales and Services, Megatech
Mr. Vladimir Komlev, General Director, UCS
Mr. Mikhail Ushakov, General Director Nota Bena, Hotels.su
Mr. Fedor Virin, Director of Research, Mail.Ru
Ms. Anastasiya Partysheva, General Director, Travel.ru
Mr. Eduard Kuznetsov, General Director, Megapolus tour
Mr. Vitaly Golovin, First Deputy of General Director, KD-Avia
Mr. Nikolai Shestakov, Director of Customer Services Department, Yandex
Mr. Vladimir Kaganer, General Director, Tez-tour
Mr. Vadim Mazine, Direct Sales Manager, Air France
Ms. Oxana Krotova, Director of International Sales, Accor Russia
Ms. Anastasiya Lavrenuk, Head of Sabre Travel Network Russia
Mr. Boris Samaryanov, General Director, STAR Travel
Mr. Andrey Sebrant, Marketing Director, Yandex
Mr. Petr Busalov, Director of online Technology Department, Capital Tour
Mr. Andrey Ozolon, Founder and Chief Editor, Tonkosti Prodazh
Ms. Irina Voroshilova, Director, Tourism-Advertising-Internet
Mr. Sergey Rumyantsev, Commercial Director, Svyaznoi
Mr. Alexandr Komarnitsky, General Director, Kuda.ru
Mr. Dmitry Gorin, General Director, RZD-Tour
Mr. Igor Morachaev, Commercial Director, Russia Airlines
Mr. Anton Nikolsky, Managing Director, National Association of E-commerce
Mr. Max Trukhin, Managing Director of the social networking web-site, Mamaba
 A unique opportunity for learning and networking
Day one: Wednesday 18 March 2009 10:00-18:30
Opening session
The outlook for online travel
distribution in emerging markets
including the huge potential of the
Russian online travel market.
Mr. Tim Gunstone, EyeforTravel
The future of online travel
distribution in Russia and
CIS. Understand the changing
relationship between suppliers,
intermediaries and 3rd party.
• Hear statistics and purchasing trends for the
Russian travel market. What % of travel is sold
online and how will it impact on the market?
Which distribution model will dominate?
• In times when suppliers are working on
increasing direct business from consumers, on
what basis should they continue to work with
3rd party sites?
• How will the growth of online sales affect the
future of the Russian travel market?
• How to successfully invest in the Russian Travel
Market - strategic overview and business
model.
• How different are the Russian and Western
markets? Which ideas and strategies can be
borrowed and must we take into account the
regional specific of the Russian market?
Mr. Stefan Scholle, TUI AG
Mr. Vladimir Vorobiov, Natalie-tours
Online Vs Offline.
• The high dynamic growth of the Russian
online market is redefining existing business
strategies. The growth of Russian internet
users in 2008 will be registered at a rate of
27-30%. There are currently 32 million internet
users in Russia over 18 years old. The share of
e-reservations is 10% and sales made online
are just 2-3%.
• Which channels are worth investing in and
what travel products have the best prospects
in Russia?
• Evaluate the cost of going direct compared
with the cost of selling through intermediaries.
• Despite the rapid growth of the online market,
customers in Russia use the internet to gather
information but traditionally book offline. Is
it likely to change and how are online habits
evolving?
• What is the difference of using internet in
cities and regions across the country? How
can you increase customer retention and
effectively deliver the information to your
customers using the right combination of
online and offline strategies?
Mr. Vladislav Kostyukovski, Thomas Cook
Mr. Boris Samaryanov, STAR Travel
Mr. Sergey Tolchin, Intourist
Mr. Vladimir Bredikhin, I-Globe
Mr. Vladimir Kaganer, Tez-tour
Reserve your place today - CALL +44 207 3757502
Industry focus
Hotel distribution strategies –
the next generation in sales and
e-marketing techniques.
• How fast are hotel online bookings growing
in Russia? What opportunities are offered on
the market to increase your internet sales and
what changes we are facing in the future?
• Direct sales vs. intermediary distribution. How
can profitable partnerships with intermediaries
be maintained?
• Hear best pratices from western hotel chains’
on their e-marketing strategies. How can you
keep customers and encourage them to stay
in your hotel again and again?
• How can domestic hotels compete with the
international hotels chains?
• How do you manage prices across multiple
channels? How can you make sure you have
an effective online distribution strategy,
maximize prices and not lose your customers.
• How can you achieve the right selling price
when you sell packages?
Mr. Frank Zehle, Marriott Hotel Holding
Mr. Alexey Volov IHG Russia
Mr. Mikhail Ushakov, Nota Bena - Hotels.su
Ms. Oxana Krotova, Accor Hotels Group
Russia
Payment solutions
Implementation of online payment
technologies into your business.
How will it impact sales and
how quickly can you get your
investments back? Are we ready for
massive online payment initiatives?
• Hear information and statistics for online sales,
analysis of trends and customer needs.
• How can you avoid problems at the stage
of implementing online payment into your
business?
• Do new technologies guarantee you enough
security, convenience and simplicity of
operation?
• High rates and commissions? How can you
reduce the cost of taking online payments and
where can you find profitable online payment
solutions? After the integration, when can you
expect to get your investments back?
• An overview of payment providers. Which
payment solution suits the size of your
business?
• Hear from experts on the legal side of
e-commerce in Russia.
• Step by step recommendation on how to
implement online payment on your web-site.
Mr. Anton Nikolsky, Association of
E-commerce
Mr. Georgy Gorshkov, VTB24
Mr. Maxim Morozov, UCS
Mr. Sergey Rumyantsev, Svyaznoi
Marketing focus
The future of e-commerce.
Understand the needs of Russian
travel customers. How to increase
ROI from your online marketing
initiatives?
• Which customer segment makes most internet
inquiries and what strategy should you apply to
maximise customers’ influence.
• Is there any regional specific in measuring
customers’ behaviour? Do you know customers’
preferences in searching and booking online?
• CRM in travel. Find out how to successfully
manage customer experiences for different
customer profiles and how to use your CRM
data to leverage the best marketing strategy.
• Hear professional tips that will help in
promoting your brand online.
• Hear what impact web 2.0 can have on your
CRM process.
• Where should you spend your e-marketing
budget to boost your sales?
Mr. Petr Busalov, Capital Tour
Mr. Andrey Ozolon, «Tonkosti Prodazh»
Mr. Andrey Sebrant, «Yandex» and «Internet
Marketing» magazine
How can you move your business
online?
• Lots of info, pictures, video, prices… what
design and content do you need to ensure
the best traffic rates and the best booking
experience of your customers?
• How will user generated content eventually
impact customer loyalty and retention?
• E-CRM. When customers experience problems
with your website you risk losing them. How
you can make sure that your website is always
current informative and user friendly?
• When things get nasty – how do you deal with
negative publicity on the Web and ensure one
angry customer doesn’t ruin your brand.
Ms. Irina Voroshilova, TRI
Networking at the Travel
Distribution & e-Marketing
Summit
Over 120 of CIS’s leading travel
executives will be in the same room
as you - all eager to do business and
share knowledge. The design of the
event maximizes networking time with
over 10 hours applied over 2 days.
The highlight being the networking
reception after the close
of business in
Day One of
the Summit.
 Maximum information. Maximum interaction. Maximum networking!
Day two: Thursday 19 March 2009 10:30-17:30
Social media and search
Social online marketing and User-
Generated Content in Russia.
• Social media as a distribution channel - how
big can it get?
• The future of User-Generated Content. Find
out how Social Media is taking the industry
by storm and who you need to work with to
develop a comprehensive web 2.0 strategy.
• How can you aggregate content from
multiple sources and syndicate your own
content to other sites (such as meta-search
sites)?
• Blogs and how they affect the industry. Will
blogs dictate consumer trends?
• User-generated content has transformed
the traditional channels of communication
between business and consumers. Do such
techniques translate into increased sales?
How can you ensure your product is at the
forefront of B2C/C2C communication?
• Future of social online marketing in Russia.
Mr. Fedor Virin, Mail.Ru
Ms. Anastasiya Partysheva, Travel.ru
Mr. Max Trukhin, “Mamaba”
Travel search optimisation in
Russia. How can you ensure your
customers find you before your
competitors online?
• Are there any distinctive regional factors
that you should take into account when
promoting your company via search
engines?
• How can you measure the quality of
traffic driven to your site and control your
investments in internet marketing?
• Search Engine Optimization vs. PPC (pay per
click) CPA (cost per acquisition) marketing.
Where should you spend your valuable
marketing budget and how?
• What search engine optimization strategies
work and how can you apply effective
strategies across multiply products?
• Meta-search in Russia - Western experts’
perspective and experience.
Mr. Alexey Amelushenko, «Yandex»
Face to face meetings
Book your delegate pass today and you will
get a chance to arrange meetings in advance
with any of the attending companies.
Online contact centre
We will run an online
contact centre to
enable you to organize
meetings in advance
and touch base with
those crucial contacts.
Reserve your place today - call +44 (0) 207 375 7502
Industry focus
Airline Distribution and Marketing
strategies.
• Future of online distribution. How are the
traditional airlines developing their online
strategies?
• How to imply international standards of
reservations and sales. Western experts’
perspective and experience.
• How can airlines increase their direct
sales and still ensure a profitable working
partnership with intermediaries?
• Changing relationship with intermediaries.
How flexible will airlines be with tour-agents
in terms of payment settlement especially in
times of financial uncertainty?
• How can you compete with low-cost airlines?
• With a growing online audience, what are
the opportunities for airline websites to sell
ancillary products to their direct customers?
• How can you integrate an ancillary product
or service into your web-site and what extra
opportunities this may open for airlines,
intermediaries and customers?
• Offer insurance for non-refundable tickets to
you customers and see how you can increase
the sales level in this segment.
• Service and security for online payment
modules. Hear expert advice on how to
minimize cost and effort.
Ms. Maria Yurchenko, BA Russia
Ms. Fariza Gurieva, Aeroflot
Mr. Vadim Mazine, Air France
Mr. Vitaly Golovin, «KD-Avia»
Mr. Igor Morachaev, Russia Airlines
Russian railways and car rentals.
Business development and online
initiatives.
• Innovative online distribution strategy.
• Being a huge government owned and
red-tape structure, how Russian Railways
is going to change their relationship with
intermediaries to boost their sales and to
increase the customer service quality.
• How to increase sales using ancillary
strategy?
We are currently recruiting speakers
for this section.
Please, visit www.eyefortravel.com/ru
for details.
Tour Operators and Travel Agents online
distribution and marketing strategies.
• Customers rely on offline markets so traditional
travel agencies have always been an important
distribution channel in Russia and CIS. Is this likely
to change and what you can do in order not to
reduce your sales level?
• Traditional tour operators are tending to increase
their direct sales. Taking this into account, are travel
agents keeping up with the latest trend? How the
relationship between operators and agents will
develop?
• How will the travel market react on rising financial
guarantee deposit by the government?
• Changing relationship between tour-operators,
tour-agents and GDS providers.
• How can you sell effectively packages online?
• Online travel agencies. Western experts’ experience
and live recommendations on how to do business
online.
Mr. Oleg Dmitriev, tour operator Neva
Mr. Alexandr Komarnitski, KUDA.RU
Mr. Eduard Kuznetsov, Megapolus tour
High Travel Technology session
Latest technology in online distribution.
Get a market update about the latest
technology and what opportunities
exist to create a successful sales and
marketing strategy.
• What advantages of entering online sales market.
Which solutions are currently available and how
much do they cost.
• The pros and cons of available solutions from
Russian and Western providers. Which technology
will function better in the Russian market in your
size of business?
• Overview of GDS available for suppliers of services
and intermediaries that guarantee them effective
business relationship.
• Hear expert suggestions for available GDS
technologies that minimize the cost and effort for
its users.
Mr. Niklas Andreen, Travelport
Mr. Alexander Galinovsky, Megatech
Ms. Anastasiya Lavrenuk, Sabre Travel Network
Russia
Closing session
Travel market strategies in times of
financial uncertainty.
• How will the crisis affect the consolidation of the
Russian Travel market?
• One year travel market forecasts and sales
incentives strategy for the times when business
activities are slowing down.
• Are there any alternatives of borrowings from a
bank?
• Which business strategy does it makes sense to
apply in times of financial uncertainty?
Group discussion
 “Great conference with a lot of “The first EyeforTravel conference
“The most advanced event recently
inspirational ideas excellent inputs for had answered lots of my questions
organised for Russian travel market”
new out of the box thinking. A must and allow me to sign several
for all online travel agencies!” Ms. Natalia Sharavina important for company contracts”
e-marketing manager
Mr. Christian Foged, Online Sales Chef Balchug Kempinski Hotel Ms. Larisa Kravchuk, Director of e-Sales
DTF Travel Department, AeroSvit Ukraine Airline

What we guarantee to deliver... Statistic: over 6,000 senior travel professionals have
attended 23 EyeforTravel events in 2008 worldwide.

1
The Topics
After months of research with top travel executives,
the topics are exactly what you’ve asked for. If we have
42% intermediaries (tour-operators and
travel agents)
28% suppliers (airlines, hotels, car rentals,
missed anything off, you can add it to the agenda by railways)
suggesting we hold a round table on the subject. Email
17% marketing and technology solutions
mikhail@eyefortravel.com for more info. providers

2
11% academic and research companies,
The Speakers press, PR
The highest-level industry speakers from leading travel 2% financial sector (banks, investments
85% of our delegates are senior
companies, hotels, airlines, banks and technology companies, analysts)
and top-management level
providers. You will profit from their vision and take away
powerful new strategies and solutions to give fresh
impetus to the way you tackle the challenges you face.
5 Easy Ways to Register:
3
No More Sales Pitches
The Travel Distribution and e-Marketing Summit is an
independent event. Every single presentation will go
E-mail:

Email your full contact details with 'BOOKING RUSSIA'
in the subject line to mikhail@eyefortravel.com
through a rigorous review process in advance to ensure
consistent high quality presentations for all speakers Online: Register online today at www.eyefortravel.com/ru
including sponsors. You will get the chance to hear from Fax: +44 (207) 375 7200
the sponsors in the expo room, not the conference hall. Call: Mikhail Taratynov on +44 (0)207 3757502

4
Case Studies Mail: Mail this form to Registrations, EyeforTravel, 7-9 Fashion Street,
Learn through a proven strategy of marketing and London, E1 6PX, UK
distribution in Russia and CIS, with take away best
practice techniques. No other event can deliver such Registration fees: Register after
Register by 18.02.09 18.02.09
knowledgeable insights and answers to key travel
challenges you face. Gold Pass:

5
• 2 Day full access pass
The Networking • Full event video recording €895 €1095
During the 10+ hours of dedicated networking, you’ll
rub shoulders with the sharpest minds in travel. No other
event in Russia can provide you with 2 days of business Silver Pass:
focused networking with some of the most influential • 2 Day full access pass €795 €995
people in sales and marketing.

6
The Venue and Atmosphere
This year Eyefortravel has partnered with MITT to
produce a unique conference that gives you the First name:
Delegate Details:

Last name:
opportunity to meet and do business with the most
senior CIS decision makers all looking to expand their Company:
online sales and reduce their distribution costs. We are
holding the event in the brand new conference-room
Title:
of the Expo Centre conveniently located in the business
city of Moscow in just 15 min travelling time from the
Phone: E-mail:
Kremlin.

Address:

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Early bird discount available

All conference places are fully transferable without any charge. Cancellations received before 5pm (GMT) time on 5 March 2009 will not incur a
penalty (credit card registrations are subject to a 5% administration fee). If written confirmation of a cancellation is not received by 5pm (GMT) time
on Thursday 5 March 2009, we will be obliged to charge the full fee. Please note - you must inform the conference desk in writing of any cancellations
only until 18th of February. on: marina@eyefortravel.com Whilst every effort is made to maintain the advertised agenda, the organisers reserve the right to make changes
without notice. EyeforTravel is a division of First Conferences Ltd.
 Russia’s Leading Forum for Online Travel Marketers
Global penetration of online technologies into travel is still relatively small. A whole range of issues such citizens, travel industry experts are predicting that

industry is not something inaccessible for Russia
nowadays. The high dynamic growth of the internet
has redefined travel distribution in Russia, giving
huge opportunities for business development and
changing the relationship between suppliers and
intermediaries. Companies are competing to be more
effective in terms of sales and marketing, increasing
direct sales. At the same time customers have an even
bigger choice of travel products and prices, more
options to buy, more ways in which to book, and the
possibility to get services from suppliers directly.
However the proportion of e-sales in Russian travel
as visa barriers, imperfect legislation and high cost of
internet payment commissions are seriously slowing
down the market.
Over the past two years the share
of e-bookings increased from 3 to
43 per cent*
However looking at the government’s high priority
politic in developing both national inbound tourism,
the country’s e-commerce industry, the arrival of
winter Olympic 2014, and an increasing number
of countries that don’t require visas from Russian
the Russian e-market will continue growing. It will
most probably happen by scenario of emerging
markets like Brazil, China and India where over the
past two years the share of e-bookings increased from
3 to 43 per cent*.
With a 7% economic growth rate, 141 million
potential customers and internet penetration growth
rates of 803.2% over the last 7 years, every major
travel corporation would be foolish not to target this
unique market.
EyeforTravel *Financial Times

The Russian-CIS online travel market is exploding - EyeforTravel’s

Travel Distribution and e-Marketing Summit
gives you the knowledge and tools to deal with this growth head on, making
it a must-attend calendar highlight for travel’s most prominent figures and executives.

Co-located Official partner

with Distribution futures
Online distribution is set to explode.
Be on the forefront of change and reap the rewards.
Understand the prospective of online travel distribution in emerging
markets and the huge potential of the Russian online travel market.
Overview of today’s Russian online and offline travel markets. A
closer look at the opportunities available to implement
online technologies into the business, and CRM and
e-Marketing importance of using new alternative loyalty
Online, offline, search, web distribution channels. programs
2.0, Blogs, e-mail, Video, web More often marketing people from
3.0, Podcasts, Mobile, Social-media, all industries keep mentioning three
Affilates, RSS... with so many options magic letters CRM, but only a few Russian
at your disposal, all with their own benefits companies are realising how important CRM
Benchmark
and pitfalls, it’s never been harder to map out a could be for business. How many extra customers
your business!
powerful marketing strategy that squeezes full can be brought by one of your satisfied client and
Free expert
value from everything what you spend. confidential how many customers can you lose by having just
assessment of one unhappy buyer? Understand the needs of
your existing Russian travellers and how to increase ROI from
strategy your online marketing initiatives.

• 2 days of interacting
• 7 round tables
• 10 hours of networking
• 25+ speakers
Main media
partner
• 150+ delegates Online media
partner
...and more then 1000 new ideas
for your business

For more information visit www.eyefortravel.com/ru