GUIDELINES 1. The project work shall be for a period of 8 weeks immediatel after the ! semester e"ami#atio#s. $.

The project work shall be o# a topic i# the area of speciali%atio# specified a#d as opted b the ca#didate. &. St'de#ts shall be s'bmitti#( & copies of the project)o#e for the '#i*ersit ) a#d the other two copies for the colle(e a#d the ('ide. +. No two st'de#ts of the i#stit'te shall work o# the same problem i# the same or(a#i%atio#. , ma"im'm of & st'de#ts doi#( research i# differe#t streams ca# work i# the same or(a#i%atio#.-Note. S'bjected to the appro*al from the colle(e heads/('ides0. 1. The st'de#t shall seek the ('ida#ce of the i#ter#al ('ide o# a co#ti#'o's basis)the ('ide (i*e a certificate to the effect that the ca#didate has worked satisfactoril '#der his/her ('ida#ce. 2. 3# completio# of the project work) st'de#t shall prepare a report with followi#( format. i. The project report shall be prepared 'si#( word processor) !i%) 4S 5ord ii. ,ll the report shall be pri#ted i# the ,+ si%e 16 mar(i# o# all sides. iii. 7o#t si%e of the e#tire project sho'ld be 1+) a#d 12 for 8eadi#(s i*. The report shall be hard bo'#d faci#( sheet -Li(ht 9l'e i# :olor0 i#dicati#( the title of the topic)ca#didate;s re(ister #'mber the# the ('ide;s #ame alo#( with the :olle(e lo(o) #ame of colle(e a#d mo#th < ear of S'bmissio#. *. ,# '#dertaki#( b the st'de#t to the effect that the work is i#depe#de#tl carried o't b him/her. *i. ,ck#owled(eme#t =. The project report m'st ha*e a mi#im'm of =1 pa(es a#d #ot e"ceedi#( 1>> pa(es.

Dos and Donts Dos Stick to the sched'les 9e p'#ct'al with o'r work St'de#t m'st keeep re('lar rapport with his/her respecti*e project ('ides)self decisio#s with re(ard to cha#(e of topic) or a# thi#( with re(ared to the project work will #ot be e#tertai#ed)the project ('ides holds the fi#al decisio# with re(ard to the st'de#t;s project comi#( '#der his/her ('ida#ce. The st'de#t shall report to the project ('ide with re(ard to 'pdati#( the details of field work. The st'de#t m'st take the task of carr i#( the assi(#ed project work to him/her serio'sl a#d m'st stick o# to the assi(#ed sched'les St'de#ts m'st do their project related work d'ri#( holida s or after colle(e ho'rs a#d #ot d'ri#( their class ho'rs. 4eet the ('ide after the classes. Donts Do#;t ar('e with the ?roject G'ide. Do#;t compare the project ('ida#ce of other ('ides)abide to what i#str'cts. Do#;t miss o'r classes i# the #ame of project work Do#;t fake 'p o'r project work The Decisions of the Director of DSJBS and Project Heads will be final. o'r ('ide

A project report on A STUDY ON MARKET POTENTIALITY AND CONSUMER PERCEPTION TOWARDS BATA FOOTWEAR IN BANGALORE
Submitted in partial fulfillment of the requirements of the Bachelor of Business Management Degree course of Bangalore University

By ----------------------------------------------------------Under the Guidance of Mr. /Mrs. ------------------------Faculty BBM/B.com

DAYANANDA SAGAR

!""#G# !$

ARTS S %#N #

AND !&&#R #

S8,!IGE 4,LLES85,@, 8ILLS) AU4,@S5,4B L,B3UT BANGALORE: 560078

'()*+),

CERTIFICATE OF THE FACULTY GUIDE

This is to certif that the project titled CDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD6

s'bmitted i# partial f'lfillme#t for the award of 9achelor of 9'si#ess 4a#a(eme#t of 9a#(alore U#i*ersit is a record of bo#afide research work carried o't b

DDDDDDDDDDDDDDDDDD'#der m ('ida#ce a#d #o part of this has bee# s'bmitted for the award of a# other De(ree/Diploma/7ellowship of other U#i*ersities.

PLACE: Bangalore DATE:

?rof.EEEEEEEEEEEE BB&-B. o.

DECLARATION
I here ! dec"are that thi# project entit"ed $ S!UD" #$%%%%%%& #u %itted in partia" fu"fi""%ent for the a&ard of the Bache"or of Bu#ine## 'ana(e%ent of Ban(a"ore Uni)er#it!* i# a record of independent re#earch &or+ carried out ! u# under the (uidance Dayananda of ,rof......./Guide0# (ollege of Na%e1 2acu"t!*BB'3B-4o%' ./0012. I a"#o dec"are that thi# project i# a re#u"t of %! o&n effort and ha# not een #u %itted for the a&ard of an! de(ree3dip"o%a3a##ociate #hip 3pri5e Ban(a"ore Uni)er#it! ! an! other Uni)er#it!! Sagar rts'Sceince

)(ommerce' Shavige Mallesh*ara +ills' ,umars*amy -ayout' Bangalore-

3- (45 Ban(a"ore D !45

6tudent0# Na%e

ACKNOWLEDGEMENT
I &ou"d "i+e to e7pre## %! #incere (ratitude to a"" tho#e &ho ha)e een in#tru%enta" in pre#entation of thi# project report-

I &ou"d "i+e to than+ 8r- 6ridharan -6 8irector 869B6* ,rof- :ija!-4handra Rao ;O8* ,rof Re+ha '-,* ,roject 4o<ordinator for their +ind #upport = encoura(e%entI a% inde ted to %! project (uide* ,rof- <<<<<<<<<<<<<< 2acu"t! BB'3B-4o% for #ucce##fu" co%p"etion of the project'! #pecia" than+# (oe# to 'r-3 '#- <<<<<<<<<<<<<<<<<<< 'ana(er3;R3>--/Na%e of the E7terna" Guide of the co%pan!3or(ani5ation &here the project &a# carried a"on( &ith the addre##1for ha)in( (ranted per%i##ion and a"#o for hi# #upport and (uidance and pro)idin( opportunit! to underta+e thi# project and for their +ind co< operation durin( %! data co""ection proce##I a% than+fu" to other 8i#tin(ui#hed Faculties' 3arents = friends for their #upport that ha# "ar(e"! contri uted to the #ucce##fu" co%p"etion of the project-

3- (45 Ban(a"ore D !4/

6tudent0# Na%e @e( No.

T,9LE 37 :3NTENTS

?( No.

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I#d'strial 9ack(ro'#d Theoretical Literat're :'rre#t Iss'es

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@ESE,@:8 DESIGN Stateme#t of the problem 3bjecti*es of the research Scope of the research Need/?'rpose of the st'd Limitatio#s of the st'd @esearch methodolo( @esearch Desi(# T pes of research Data collectio# 4arket s'r*e proced're

$1

1. Sampli#( 7rame $. Sampli#( 4ethod &. Sample Si%e +. @esearch Tools :hapter & :34?,NB ?@37ILE

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D,T, ,N,LBSIS ,ND INTE@?@ET,TI3N SU44,@B 37 7INDINGS SUGGESTI3NS)@E:344END,TI3NS ,ND :3N:LUSI3N ,NNEFU@E 9I9ILI3G@,?8B

"%ST !$ GRAPHS AND HARTS

Table No ) ' * , 3 2 4 5 6 )( )) )' )* ), )3 )2 S0bject GGGGGGGGGGGGGGG GGGGGGGGGGGGGG GGGGGGGGGGGGGGGGG GGGGGGGGGGGGGGGGG GGGGGGGGGGGGG GGGGGGGGGGGGGGGG GGGGGGGGGGGG GGGGGGGGGGGGGGG GGGGGGGGGGGGGGGGGG GGGGGGGGGGGGGGGG GGGGGGGGGGGGGG GGGGGGGGGGGGG GGGGGGGGGGGGGGGG GGGGGGGGGGGGGGGG GGGGGGGGGGGGGGG GGGGGGGGGGGGGGG Pa1e No 2* 23 24 4( 4' 4* 43 44 46 5) 5, 53 54 56 6) 63