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User Experience & Product Design +49 151 51703704 | dieghito@gmail.com | Berlin
Visual Designer
from Oct. 2001 to Aug. 2002 @ MF | NAPLES In quality of Visual Designer I've worked on various above the line projects for a wide set of local and national clients. I was in charge of the creation and the denition of the print design layout. I gained experience in creation of brand identity and small and big magazine design.
User Modelling
Personas, Scenarios, Storytelling
Product Design
User Interface Design Core UX Skills Usability Testing principles and methods A/B & Multivariate Testing Design Research Customer Analysis & Journey
Prototyping & Wireframing Heatmap and Clickmap Analysis Comparative Competitor Analysis Goals and KPIs Analysys
Software, Service & Coding Skills Adobe Creative Suite Google Analytics Crazyegg, Mouseow, Clicktale, Usabilla Silverback, Morae, GoToMeeting Axure, Paper, Balsamiq, Omnigrafe, Keynote HTML5 & CSS3 Optimizely, Visual Website Optimizer Optimalworkshop, Loop11, Usertesting
Other Skills & Expertise AGILE (Lean UX, Kanban, SCRUM) Photography Marketing, SEO and SEM strategies Drawing & Illustration
My favourite UX denition: Encompasses all aspects of a digital product that users experience directlyand perceive, learn, and useincluding its form, behavior and content. Learnability, usability, usefulness, and aesthetic appeal are key factors in users experience of a product. UXmatters All aspects of the end-users interaction with the company, its services, and its products.[...] Nielsen-Norman Group
Mobile
Tablet
Advertising platform
Desktop & Software
RECOMMENDATIONS Lena Fussan | Head of Product Management @ myphotobook Diego is an exceptional User Experience designer who has tons of experience in the eld and is passionate about creating exciting and user-friendly digital products. His skill set covers the whole product design cycle: research and requirements analysis, creating wireframes and visual designs, acceptance testing and measurement of relevant KPIs for the product. It was a great pleasure to work with Diego and I can highly recommend him for any positions related to product design and user experience! Sergio Parlato | Product Manager @ Accenture It was a pleasure for me having the chance to work with Diego in Populis. He is a really skilled UX designer with a fantastic ability to combine his knowledge and experience in web design with business needs, time to market and internal client satisfaction, never forgetting the technical constraints. His professional prole is completed with a strong ability in team management and team building. Karim Ben Hamida | Digital Account Director at DIGITASLBi France I can recommend Diego as a fantastic person and a brilliant designer with great skills and deep prociency of user experience solutions. Open minded employee, he mixes a forward thinking with a result driven approach, that let him be an excellent stakeholder on every digital project. I'm innitely grateful to Diego for all he teached me "on the ground", especially on UX, agile design and project management: I know this is possible thanks to his ability to be clear, direct, pragmatic and exible even under pressure. Great, smart and wise team player who can be trusted: that's him!