AI1-340 Corporate Communication Jan-Apr 2014

Final Project Phases Expectations

For your final project, you are going to be able to create an Integrated Marketing Communication Program for an existing: A. B. C. D. Product Service Person Company/ Institution.

All projects, regardless of approach, will result in a 15 20 page paper (exclusive of a title page, abstract, references, and appendices). Also, all options and topics MUST be approved by the instructor. Moreover, there will be several phases of the final project to ensure that youre on the ri ght track and to make the project more manageable. All options may be drafted considering local, regional and or national elements or talents. It is suggested to select a person or a company/ institution that agree to serve as a study site for this project. In both academia and industry, you have opportunities to collaborate with others. To that end, you may elect to work with one and no more than two other class members on your final project. If you elect to work with a peer, it is expected that your paper will be 20 pages in length. Make certain that you follow the instructions and the rubric format provided. Points will be deducted for not following directions. Late submissions will not be accepted, so plan your time carefully. Phase 1: Option & Topic Selection (01-27) In this phase, you will select one of the four options (A, B, C, D) and then propose a minimum of two choices for study. In this phase, you will also detail your research strategies of how you are going to get all the information data (e.g. interviews with stakeholders, working with someone within a company, etc.). I will review these, provide comments and make suggestions for your final topic selection. You may wish to include questions and or comments section when you submit this phase. Tasks Final Project Option(s) IdentifiedMaximum of two options proposed (i.e., product & person) Two detailed reasons of why would be beneficial/you would like to develop an IMC for your object of study. Three research strategies of how you are going to get the base line information. Explain why such strategies are appropriate. (3 per subject of study) _________/ 1.5 points Points _________/ 0.5 point _________/ 1 point

__________/ 3 points

AI1-340 Corporate Communication Jan-Apr 2014

*Phase 2: Preliminary Analysis (02-17) In this phase, you will complete an outline of the literature for your approved topic complete with identification of the major research trends. This 3-5 page paper will outline the Topics Marketing plan review, Analysis of the promotional program situation, and Analysis of communication process. You will also include a section labeled Budget determination that will discuss whether explaining if your option has a current budget or suggesting a budget for the IMC plan to be developed. Tasks Student has included Marketing plan review section that outlines the marketing strategies that the subject of study is/was pursuing. Student has identified, explained, and summarized major trends in the promotional program situation of the subject of study. Student has identified, explained, and summarized major trends in the communication process of the subject of study. Student has included a section labeled Budget determination that outline current budget or suggesting a budget for the IMC plan to be developed. Student has met page requirements (3-5 pages, double spaced) _________/ 1 point _________/ 1.5 points _________/ 1 point _________/ 0.5 points Points _________/ 1 point

__________/ 5 points

*Phase 3: Completed Introduction & IMC Program Outline (03-17) Phase 3 will result in a complete introduction and outline for the remainder of your project. In the outline, you will (a) introduce the subject of study where you embed the subject within other relevant findings, (b) explain the significance of the project (e.g., this IMC program would impact in X area) and (c) complete the Preliminary analysis. You will then draft an outline for the remainder of the project that identifies main sections (Promotion Mix elements) and sub-sections (Objectives, Strategies, messages, and media along with bullets detailing the supporting information. You also need to include a section describing how your strategies are going to be integrated and implemented, as well the resources and tools for future Monitoring, evaluation and control of the IMC Program. This will be approximately 7-10 pages in length. Tasks Student has a complete introduction: introduce the subject of study where you embed the subject within other relevant findings, (b) explain the significance of the project (e.g., this IMC program would impact in X area) and (c) complete the Preliminary analysis. Student has outlined the remainder of the paper: Paper headings and subheads are identified, supporting information and or quotations are included. Student has included a section describing how the subject of study strategies are going to be integrated and implemented. Points __________/ 1.2 points

__________/ 2 points

__________/ 1 point

AI1-340 Corporate Communication Jan-Apr 2014

Student has included a section which mentions resources and tools for future Monitoring, evaluation and control of the IMC Program. Student has met page expectations (7-9 pages double-spaced) __________/ 1 point __________/ 0.3 points

_____________/5 points Phase 4: Final Project Submission (4/07) Phase 4 is the culmination of all of your hard work. You will submit your final paper on 4/07. This will be a 15-20 page paper, excluding title, abstract, references, and appendices. Tasks Introduction provides clear explanation of scope and significance of the project. Body of paper demonstrates the goals forwarded in the introduction; arguments are sound and supported by relevant research information. Paper conclusion unites the introduction and body; clearly articulates next steps for subject of study IMC actions. Citations are used appropriately in-text and in reference sheet (APA) Final project is error-free, grammatically sound, and proofed (2 freebies, 0.5 points of for each additional error) Title page, abstract, and reference page included and formatted according to APA *NOTE: These pages are NOT included in the page requirements Student has met page requirements (15-20 pages; minimum of 20 pages for groups) Points ___________/2 points ___________/2 points ___________/2 points ___________/1 points ___________/2 points ___________/ 0.5 points

___________/0.5 points

_____________/ 10 points

Phase 5: Project Presentation (04-14 / 04-16) You will conduct a 10 minute presentation of your final project. You will discuss the subject you took, highlight the major findings on the preliminary analysis, and discuss the IMC Program you suggest for your subject. You need to contemplate that the rest of your peers are going to be evaluating you as they were the Communication Directors of the subject you chose. Prepare to be eloquent, professional, and persuasive. Tasks Students presentation is polished, articulate and informative Student articulates their option and findings; inclusive of limitations and suggestions for IMC program Students appearance is clean, polished and professional Student has met time requirements Points ________________/ 2.5 points ________________/ 2.5 points ________________/ 1 point ________________/ 1 point _________________/ 7 points

AI1-340 Corporate Communication Jan-Apr 2014