Professional Documents
Culture Documents
Branding guidelines for basic usage of the 2Wire brand, including logo usage, color palette and fonts January 2009
Logo Usage
The logo does not include a tagline at this time. No other words or symbols should ever be attached or placed in association with the logo. The logo must never be altered or modified in any way.
Brand Guidelines
Corporate Branding Guidelines have been established to ensure proper usage and placement of corporate brand elements. It is important to follow these guidelines to ensure that the brand is being represented in an appropriate and consistent fashion.
The logo was constructed with an aspect ratio (height to width) of 1 : 3.88. This proportion must never be altered. Particular attention should be made when placing the logo in an application (such as Microsoft Word, or PowerPoint), where the image proportions can be changed by dragging the corners of the picture window box. Hold down the Shift key when dragging a corner to maintain the correct aspect ratio.
1X
3.88X
Minimum Size
The minimum size the 2Wire logo may be reproduced in print is 3/4 wide.
3/4
Logo Color
The primary corporate color is Pantone 1795. Please note that the direct RGB translation of PMS 1795 is too hot on screen, so the RGB values have been adjusted to ensure that print and screen materials look the same. See Corporate Color Palette section for correct color usage. If necessary, the logo may be reproduced in black. Gray shades are not recommended and may only be used with the approval of 2Wire Brand Marketing.
Dropshadow
Color Backgrounds
The red logo may not be placed on any colored background with the exception of black, khaki (PMS 7502), or white.
Glow
Reflection
Reversed to White
For optimal contrast and legibility, a background color of black, PMS 1795, or PMS Cool Gray 9 are suggested for the use of a reversed logo. Grays may be reproduced as a percentage of blacklightest acceptable is 40%. No other color treatments are permitted.
Text lockup
INNOVATION
Outline
Angle
Skew
Other color
Photo background
CMYK
100/35/0/100 0/2/0/68 0/1/0/51 0/0/0/31 0/0/0/17 0/95/100/0 0/12/35/25 0/2/15/3
RGB
0/0/23 104/103/103 145/144/144 190/190/190 216/217/218 219/27/38 233/211/162 247/243/220
Hexachrome
71703 686767 919090 BEBEBE D8D9DA DB1B26 E9D3A2 F7F3DC
Hierarchy
Use primary colors first in all corporate communications. Secondary colors may be used in addition to the primary palette only when more levels of meaning or differentiation are needed. For example, secondary colors could be used in a residential network illustration, or a complicated block diagram, or a pie chart with many segments.
CMYK
100/57/0/2 33/3/0/0 14/0/36/10 0/36/71/0 0/10/50/0
RGB
0/103/177 164/214/244 201/214/166 251/175/95 255/226/146
Hexachrome
0067B1 A4D6F4 C9D6A6 FBAF5F FFE292
Lucida
This is the typeface used when Franklin Gothic is not available and the primary viewing medium is a screenspecifically for the Web.
Arial
This typeface is used for internal documents when Franklin Gothic is not available and the primary medium requires a tight typographic fitgood for spreadsheets. General formatting guidelines for various media are as follows: Print: Headline Georgia Regular Title ITC Franklin Gothic Demi Condensed Intro ITC Franklin Gothic Book Section header ITC Franklin Gothic Demi Body ITC Franklin Gothic Book Web: Headline and title Georgia Intro Lucida Sans Regular Section header Lucida Sans Bold Body Lucida Sans Regular Presentation: All Georgia Regular Print (internal documents): Headline, title, and intro Georgia Regular Section header Arial Bold Body Arial Regular
Features and specications are subject to change. 2009 2Wire, Inc. All rights reserved. 2Wire, and the 2Wire logo are trademarks and registered trademarks of 2Wire, Inc. in the United States and other jurisdictions throughout the world. All other company names may be trade names or trademarks of their respective owners. 5100-000657-002-001 01/09