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On Saturday, November 7, 2009, the Black Barbershop Health Outreach Program (BBHOP) will launch
its Los Angeles Initiative in over 100 barbershops across Los Angeles County. Implemented nationwide,
BBHOP’s mission is to underscore the need for African American men to adopt healthier lifestyles,
promote awareness and early detection of diabetes, hypertension and prostate cancer.
BACKGROUND
The inception of the program grew out of recognizing the barbershop as a centralized gathering place for
black men that can also be used as a medium to link men to health resources.
The Black Barbershop Health Outreach Program was spearheaded by Founder, Executive Director and
Charles Drew University Associate Professor Dr. Bill J. Releford, DPM. Under his direction, the
program will employ these barbershops as platforms to disseminate health education information and give
screenings to black men, who exhibit poorer health outcomes than any other racial group in America. Dr.
Releford established this novel health project that has already garnered national distinction from such
mainstream media as Newsweek, NBC Nightly News and the Los Angeles Times.
WHAT WE WILL DO
Working directly in participating barbershops, a collection of nurses, physicians and volunteers will
provide: 1.) health information 2.) diabetes and hypertension screenings and 3.) referrals to no or low-cost
primary care providers. With the valued contribution from UCLA physician Dr. Stanley K. Frencher Jr.,
MD MPH, BBHOP will expand its widely successful three-tiered program to include its new initiative,
“PEP Talk,” the Prostate Education Project, which will engage African American men in a constructive
and informative conversation concerning prostate cancer.
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THE DAY TO MAKE A DIFFERENCE
We need you for the day of the event, November 7, 2009 from 10:00 AM to 4:00 PM, at barbershops
located in the Greater Los Angeles Area. Join us on this special occasion in making a potent impact
across Los Angeles area network.
VOLUNTEER REGISTRATION
To register as a volunteer or learn more about the Black Barbershop Health Outreach Program, please
visit http://www.blackbarbershop.org