Automotive industry

• The automotive industry designs, develops, manufactures, markets, and sells the
world's motor vehicles. In 2008, more than 70 million motor vehicles, including
cars and commercial vehicles were produced worldwide.[1]
• In 2007, a total of 71.9 million new automobiles were sold worldwide: 22.9
million in Europe, 21.4 million in Asia-Pacific, 19.4 million in USA and Canada,
4.4 million in Latin America, 2.4 million in the Middle East and 1.4 million in
Africa.
• The markets in North America and Japan were stagnant, while those in South
America and other parts of Asia grew strongly. Of the major markets, Russia,
Brazil, India and China saw the most rapid growth.
• About 250 million vehicles are in use in the United States. Around the world,
there were about 806 million cars and light trucks on the road in 2007; they burn
over 260 billion gallons of gasoline and diesel fuel yearly. The numbers are
increasing rapidly, especially in China and India.
• In the opinion of some, urban transport systems based around the car have proved
unsustainable, consuming excessive energy, affecting the health of populations,
and delivering a declining level of service despite increasing investments. Many
of these negative impacts fall disproportionately on those social groups who are
also least likely to own and drive cars.[4][5][6] The sustainable transport movement
focuses on solutions to these problems.
• In 2008, with rapidly rising oil prices, industries such as the automotive industry,
are experiencing a combination of pricing pressures from raw material costs and
changes in consumer buying habits.
• The industry is also facing increasing external competition from the public
transport sector, as consumers re-evaluate their private vehicle usage.[7] Roughly
half of the US's fifty one light vehicle plants are projected to permanently close in
the coming years with the loss of another 200,000 jobs in the sector, on top of the
560,000 jobs lost this decade.
• As a result, in 2009, China became the largest automobile market in the world.

India

An embryonic automotive industry started in India in the 1940s. However, for

the next 50 years, the growth of the industry was hobbled by the
Socialist policies and the bureaucratic hurdles of the license raj.
the economic liberalisation in India from 1991, and the gradual easing of
restrictions on industry, India has seen a dynamic 17% annual growth in
automobile production and 30% annual growth in exports of automotive
components and automobiles.
India produces around 2 Million automobiles currently Largest company in
india is TATA & Mahindra and Mahindra.
Total turnover of the Indian automobile industry is expected to grow from USD
34 Billion in 2006 to USD 122 Billion in 2016.
Tata Motors has just launched Tata Nano, the cheapest car in the world at
USD 2200.[12] Recently India has overtaken China in global auto exports
of compact car this year . Suzuki Motor Corp, Hyundai Motor Co, and
Nissan Motor Co are making India a manufacturing hub of minicars

MAJOR 8 PLAYERS IN AUTOMOBILE SECTOR

Bajaj Auto

• Bajaj Auto Limited

•
• Type • Public
• Founded • 1945
• Headquarters • Pune, India
• Rahul Bajaj (Chairman),
• Key people Rajiv Bajaj (Managing
Director)
• ▲ Rs. 81.063 billion (2005)
• Revenue
or USD 1.32 billion
• Net income • ▲ Rs. 11.016 billion
• Employees • 10,250 (2006-07)
• Website • www.bajajauto.com

• Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and

the world's 4th largest two- and three-wheeler maker[citation needed]. It is based in
Pune, Maharashtra, with plants in Akurdi and Chakan (Pune),Waluj (near
Aurangabad) and Pantnagar in Uttaranchal. Bajaj Auto makes and exports
motorscooters, motorcycles and the auto rickshaw.
• The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1946.[1]
• Over the last decade, the company has successfully changed its image from a
scooter manufacturer to a two wheeler manufacturer.
• Its product range encompasses scooterettes, scooters and motorcycles. Its real
growth in numbers has come in the last four years after successful introduction of
a few models in the motorcycle segment.
 • The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.[2]
• Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading
Corporation Private Limited. It started off by selling imported two- and three-
wheelers in India. In 1959, it obtained license from the Government of India to
manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled
out its 100,000th vehicle.
• In 1977, it managed to produce and sell 100,000 vehicles in a single financial
year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to
produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out
its ten millionth vehicle and produced and sold 1 million vehicles in a year.
• According to the authors of Globality: Competing with Everyone from
Everywhere for Everything, Bajaj has grown operations in 50 countries by
creating a line of value-for-money bikes targeted to the different preferences of
entry-level buyers.[3]

Spinoffs and acquisitions

• The demerger of Bajaj Auto Ltd into three separate corporate entities—Bajaj
Finserv Ltd (BFL), Bajaj Auto Ltd (BAL), and Bajaj Holdings and Investment
Ltd (BHIL)—was completed with the shares listing on May 26, 2008.[4]
• In November 2007, Bajaj Auto acquired 14.5% stake in KTM Power Sports AG
(holding company of KTM Sportmotocycles AG).
• The two companies have signed a cooperation deal, by which KTM will provide
the know-how for joint development of the water-cooled four-stroke 125 and
250 cc engines, and Bajaj will take over the distribution of KTM products in India
and some other Southeast Asian nations.[5]
• Bajaj said it is open to taking a majority stake in KTM and is also looking at
other takeover opportunities. On the 8th of January 2008, Managing Director
Rajiv Bajaj confirmed the collaboration and announced his intention to gradually
increase Bajaj's stake in KTM to 25%.[6]

Products
• Main article: List of Bajaj Auto products
• Bajaj has made a number of motorcycles, scooters and cars. Motorcycles in
current production are the XCD, Platina, Discover, Pulsar and Avenger. Cars
include the Bajaj ULC ultra-low-cost car.

Timeline of new releases

• 1960-1970 - Vespa 150 - Under the licence of Piaggio of Italy

• 1971 - three-wheeler goods carrier
 • 1972 - Bajaj Chetak
• 1976 - Bajaj Super
• 1977 - Rear engine Autorickshaw
• 1981 - Bajaj M-50
• 1986 - Bajaj M-80, Kawasaki Bajaj KB100
• 1990 - Bajaj Sunny
• 1991 - Kawasaki Bajaj 4S Champion
• 1994 - Bajaj Classic
• 1995 - Bajaj Super Excel
• 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw
• 1998 - Kawasaki Bajaj Caliber, Bajaj Legend, India's first four-stroke scooter,
Bajaj Spirit
• 2000 - Bajaj Saffire
• 2001 - Eliminator, Bajaj Pulsar
• 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar
• 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj
Discover DTS-i
• 2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover
• 2006 - Bajaj Platina
• 2007 - Bajaj Pulsar-200 (Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi
(Fuel Injection) , XCD 125 DTS-Si
• 2008 - Bajaj Discover 135 DTS-i - sport (Upgrade of existing 135 model)
• 2009 - (January) Bajaj XCD 135 cc , Bajaj Pulsar 220 DTS-i , Bajaj Discover 100
DTS-Si.

Low cost cars

• Bajaj Auto says its $2,500 car, which it is building with Renault and Nissan
Motor, will aim at a fuel-efficiency of 30 km/litre, or twice an average small car,
and carbon dioxide emissions of 100 gm/km. [7]
• It is a Tata Nano competitor. The Bajaj venture will have an initial capacity of
400,000 units, while Tata expects eventual demand of 1 million Nanos.

Tata Motors
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Tata Motors Limited

टटटट टटटटटट
 Public BSE: 500570
Type
(NYSE: TTM)
Founded 1945
Founder(s) JRD Tata
Headquarters Mumbai, India
Key people Ratan Tata, Chairman
Products Automobiles and Engines
▲ INR Rs. 74151 Crs (2009), USD 15.5
Revenue
Billion
Net income ▼ INR Rs. 2505 Crs (2009)
Parent Tata Group
Jaguar Cars
Land Rover
Subsidiaries
Tata Daewoo Commercial Vehicle
and Hispano Carrocera
Website TataMotors.com

Tata Motors Limited

• (NSE: TATAMOTORS, BSE: 500570, NYSE: TTM), is a multinational
corporation headquartered in Mumbai, India. Part of the Tata Group, it was
formerly known as TELCO (TATA Engineering and Locomotive Company).
Tata Motors has a consolidated revenue of USD 16 billion after the acquisiton of
British automotive brands Jaguar and Landrover in 2008.
• It is India's largest company in the automobile and commercial vehicle sector with
upwards of 70% cumulative Market share in the Domestic Commercial vehicle
segment, and a midsized player on the world market with 0.81% market share in
2007 according to OICA data. The OICA ranked it as the 19th largest automaker,
[1]
based on figures for 2007.[2] and the second largest manufacturer of commercial
vehicles in the world. The company is the world’s fourth largest truck
manufacturer, and the world’s second largest bus manufacturer. In India, Tata
ranks as the leader in every commercial vehicle segment, and is in the top 3
makers of passenger cars. Tata Motors is also the designer and manufacturer of
the iconic Tata Nano, which at INR 100,000 or approximately USD 2300, is the
cheapest car in the world.
• Established in 1945, when the company began manufacturing locomotives, the
company manufactured its first commercial vehicle in 1954 in a collaboration
with Daimler-Benz AG, which ended in 1969.[3] Tata Motors is a dual-listed
company traded on both the Bombay Stock Exchange(where it is a component of
the Sensex index), as well as on the New York Stock Exchange. Tata Motors in
 2005, was ranked among the top 10 corporations in India with an annual revenue
exceeding INR 320 billion.
• In 2004, Tata Motors bought Daewoo's truck manufacturing unit, now known as
Tata Daewoo Commercial Vehicle, in South Korea. It also, acquired a 21% stake
in Hispano Carrocera SA, giving it controlling rights in the company. In March
2008, it finalised a deal with Ford Motor Company to acquire their brands Jaguar
Land Rover (JLR) business, which also includes Daimler and Lanchester brand
names.[4][5][6] and the purchase was completed on 2 June 2008 [7]
• Tata Motors has auto manufacturing and assembly plants in Jamshedpur,
Pantnagar, Lucknow, Ahmedabad and Pune in India, as well as in Argentina,
South Africa and Thailand.

History
• Tata Motors launches its first truck in collaboration with Mercedes-Benz
• Tata Motors is a part of the Tata Group manages its share-holding through Tata
Sons. The company was established in 1945 as a locomotive manufacturing unit
and later expanded its operations to commercial vehicle sector in 1954 after
forming a joint venture with Daimler-Benz AG of Germany. Despite the success
of its commercial vehicles, Tata realized his company had to diversify and he
began to look at other products.

Expansion

• The first generation Tata Indica

• After years of dominating the commercial vehicle market in India, Tata Motors
entered the passenger vehicle market in 1991 by launching the Tata Sierra, a multi
utility vehicle. After the launch of three more vehicles, Tata Estate (1992, a
stationwagon design based on the earlier 'TataMobile' (1989), a light commercial
vehicle), Tata Sumo (LCV, 1994) and Tata Safari (1998, India's first sports utility
vehicle). Tata launched the Indica in 1998, the first fully indigenous passenger car
of India. Though the car was initially panned by auto-analysts, the car's excellent
fuel economy, powerful engine and aggressive marketing strategy made it one of
the best selling cars in the history of the Indian automobile industry. A newer
version of the car, named Indica V2, was a major improvement over the previous
version and quickly became a mass-favourite. A badge engineered version of the
car was sold in the United Kingdom as the Rover CityRover. Tata Motors also
successfully exported large quantities of the car to South Africa.The success of
Indica in many ways marked the rise of Tata Motors. [8]

Tata brands

Tata Daewoo Commercial Vehicle

With the success of Tata Indica, Tata Motors aimed to increase its presence worldwide.
In 2004, it acquired the Daewoo Commercial Vehicle Company of South Korea. The
reasons behind the acquisition were:

• Company's global plans to reduce domestic exposure. The domestic commercial

vehicle market is highly cyclical in nature and prone to fluctuations in the
domestic economy. Tata Motors has a high domestic exposure of ~94% in the
MHCV segment and ~84% in the light commercial vehicle (LCV) segment. Since
the domestic commercial vehicle sales of the company are at the mercy of the
structural economic factors, it is increasingly looking at the international markets.
The company plans to diversify into various markets across the world in both
MHCV as well as LCV segments

Hispano Carrocera

• In 2005, sensing the huge opportunity in the fully built bus segment, Tata Motors
became acquired 21% stake in Hispano Carrocera SA,[9] Aragonese bus
manufacturing company giving it controlling rights of the company.

Jaguar Cars and Land Rover

• After the acquisition of British Jaguar Land Rover (JLR) business, which also
includes the Daimler and Lanchester brand names Tata Motors became a major
player in the international automobile market. On 27 March 2008, Tata Motors
reached an agreement with Ford to purchase their Jaguar and Land Rover
operations for US$2 billion. The sale was completed on 2 June 2008[7] Tata has
gained the rights to the Daimler, Lanchester, and Rover Company.[10]
• In addition to the brands, Tata Motors has also gained access to 2 design centers
and 2 plants in UK. The key acquisition would be of the intellectual property
rights related to the technologies.

Joint ventures

• Tata Motors has formed a 51:49 joint venture in bus body building with
Marcopolo of Brazil. This joint venture is to manufacture and assemble fully-built
buses and coaches targeted at developing mass rapid transportation systems. The
joint venture will absorb technology and expertise in chassis and aggregates from
Tata Motors, and Marcopolo will provide know-how in processes and systems for
bodybuilding and bus body design. Tata and Marcopolo have launched a low-
floor city bus which is widely used by Delhi, Mumbai and Bangalore Transport
Corporations.
• Tata Motors also formed a joint venture with Fiat and gained access to Fiat’s
diesel engine technology.[11] Tata Motors sells Fiat cars in India and is looking to
extend its relationship with Fiat and Iveco to other segments. Fiat's first body-on
frame pickup will have the same styling as Tata Xenon and is to be named Fiat
 Terra.[12][13] Tata has also formed numerous JV's with many small companies in
various countries around the world.

Important developments

Tata Nano

Tata Nano

• In January 2008, Tata Motors launched Tata Nano, the least expensive production
car in the world at about Rs. 1,00,000 (US $2,500).[14] The supermini car was
unveiled during the Auto Expo 2008 exhibition in Pragati Maidan, New Delhi.[15]
• Tata has faced controversy over developing the Nano as some environmentalists
are concerned that the launch of such a low-priced car could lead to mass
motorization in India with adverse effects on pollution and global warming. Tata
has set up a factory in Sanand, Gujarat and the first Nanos are to roll out summer
2009.
• Tata Nano Europa has been developed for sale in developed economies and is to
hit markets in 2010 while the normal Nano should hit markets in South Africa,
Kenya and countries in Asia and Africa by late 2009. A battery version is also
planned. Nano has put Tata on the world automobile map.[citation needed]

Tata Ace

• Tata Ace was India's first mini truck

• Tata Ace, India's first indigenously developed sub-one ton mini-truck, was
launched in May 2005. The mini-truck was a huge success in India with auto-
analysts claiming that Ace had changed the dynamics of the light commercial
vehicle (LCV) market in the country by creating a new market segment termed
the small commercial vehicle (SCV) segment. Ace rapidly emerged as the first
choice for transporters and single truck owners for city and rural transport. By
October 2005, LCV sales of Tata Motors had grown by 36.6 percent to 28,537
units due to the rising demand for Ace. The Ace was built with a load body
produced by Autoline Industries.[16] By 2005, Autoline was producing 300 load
bodies per day for Tata Motors. Ace is still one of the number maker for TML,
TML sold the 2,00,000th Ace in August 2008, within 4 years since its
introduction.[17]
• Tata Ace has also been exported to several European, South American and
African countries. Electric-versions of Tata Ace are sold through Chrysler's
Global Electric Motorcars division. [18]

Compressed air car

 • Motor Development International of France has developed the world's first
prototype of a compressed air car, named OneCAT.[19] In 2007, MDI owner Guy
Negre was reported to have "the backing of Tata".[19]
• It has airtanks that can be filled in 4 hours by plugging the car into a standard
electrical plug. In 2008 MDI planned to also design a gas station compressor,
which would fill the tanks in 3 minutes.[20] There are no gasoline costs and no
fossil fuel emissions from the vehicle when run in town, but "the compressed air
driving the pistons can be boosted by a fuel burner".[20]
• OneCAT is a five seat vehicle with a 200-litre (7.1 cu ft) trunk. With full tanks it
is said to run at 100 km/h (62 mph) for 90 kilometres (56 mi) range in urban
cycle. There are severe physical arguments pleading against those figures.

Electric vehicles

• Tata Motors unveiled the electric versions of passenger car Tata Indica and
commercial vehicle Tata Ace. Both run on lithium batteries . The company has
indicated that the electric Indica would be launched locally in India in about 2010,
without disclosing the price. The vehicle would be launched in Norway in 2009.
[21]

• Tata Motors' UK subsidiary, Tata Motors European Technical Centre, has bought
a 50.3% holding in electric vehicle technology firm Miljøbil Grenland/Innovasjon
of Norway for US$1.93 M, which specialises in the development of innovative
solutions for electric vehicles, and plans to launch the electric Indica hatchback in
Europe next year.

Products

Military Trucks

• Tata Sumo/Spacio
• Tata Safari
• Tata Indica
• Tata Indigo
• Tata Indigo Marina
• Tata Winger
• Tata Magic
• Tata Nano
• Tata Xenon XT
• Tata Xover (2009)

[edit] Concept vehicles

 • 2000 Aria Roadster
• 2001 Aria Coupe
• 2002 Tata Indiva
• 2004 Tata Indigo Advent
• 2005 Tata Xover
• 2006 Tata Cliffrider
• 2007 Tata Elegante
• 2009 Tata Prima

Commercial vehicles

• Military vehiclesTata Ace

• Tata TL/Telcoline/207 DI Pickup Truck
• Tata 909 Ex and Ex2
• Tata 1109 (Intermediate truck)
• Tata 1510/1512 (Medium bus)
• Tata Starbus (Medium Bus)
• Tata Globus (Low Floor Bus)
• Tata Marcopolo Bus (Low Floor Bus)
• Tata 3015 (Heavy truck)

Tata 3118 (He

• Tata LSV (Light Specialist Vehicle)

• Tata 2 Stretcher Ambulance
• Tata 407 Troop Carrier, available in hard top, soft top, 4x4, and 4x2 versions
• Tata LPTA 713 TC (4x4)
• Tata LPT 709 E
• Tata SD 1015 TC (4x4)
• Tata LPTA 1615 TC (4x4)
• Tata LPTA 1621 TC (6x6)
• Tata LPTA 1615 TC (4x2)
• Tata Winger Passenger Mini Bu

Maruti Suzuki

• Maruti Suzuki India Ltd

•
• Public (BSE MARUTI,
• Type
NSE MARUTI)
• Founded • 1981 [1]
 • Headquarters • Gurgaon, Haryana, India
• Mr. Shinzo Nakanishi,
• Key people Managing Director and
CEO
• Industry • Automotive
• Kei Cars/City Cars
• Compact Cars
• Products • Microvans

• Compact SUVs
• Revenue • ▲US$3.5 billion (2009)
• Employees • 6,903 [2]
• Parent • Suzuki
• Website • MarutiSuzuki.com
• Maruti Suzuki India Limited (Hindi: मारित सुजूकी इंिडया िलिमटेड) is a publicly
listed automaker in India. It is a leading four-wheeler automobile manufacturer in
South Asia. Suzuki Motor Corporation of Japan holds a majority stake in the
company
• . It was the first company in India to mass-produce and sell more than a million
cars. It is largely credited for having brought in an It was the first company in
India to mass-produce and sell more than a million cars.
• It is largely credited for having brought in an automobile revolution to India. It is
the market leader in India and on 17 September 2007, Maruti Udyog was
renamed Maruti Suzuki India Limited. The company headquarter is in Gurgaon,
Haryana (near Delhi).

Profile

• Maruti Suzuki is one of India's leading automobile manufacturers and the market
leader in the car segment, both in terms of volume of vehicles sold and revenue
earned. Until recently, 18.28% of the company was owned by the Indian
government, and 54.2% by Suzuki of Japan

Maruti Udyog Limited (MUL)

It was established in February 1981, though the actual production commenced in 1983
with the Maruti 800, based on the Suzuki Alto kei car which at the time was the only
modern car available in India, its' only competitors- the Hindustan Ambassador and
Premier Padmini were both around 25 years out of date at that point. Through 2004,
Maruti has produced over 5 Million vehicles. Marutis are sold in India and various
several other countries, depending upon export orders. Models similar to Marutis (but not
manufactured by Maruti Udyog) are sold by Suzuki and manufactured in Pakistan and
other South Asian countries.

• The company annually exports more than 50,000 cars and has an extremely large
domestic market in India selling over 730,000 cars annually. Maruti 800, till
2004, was the India's largest selling compact car ever since it was launched in
1983. More than a million units of this car have been sold worldwide so far.
Currently, Maruti Alto tops the sales charts and Maruti Swift is the largest selling
in A2 segment.
• Due to the large number of Maruti 800s sold in the Indian market, the term
"Maruti" is commonly used to refer to this compact car model. Till recently the
term "Maruti", in popular Indian culture, was associated to the Maruti 800 model.
• Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan,
has been the leader of the Indian car market for over two decades.
• Its manufacturing facilities are located at two facilities Gurgaon and Manesar
south of New Delhi. Maruti’s Gurgaon facility has an installed capacity of
350,000 units per annum. The Manesar facilities, launched in February 2007
comprise a vehicle assembly plant with a capacity of 100,000 units per year and a
Diesel Engine plant with an annual capacity of 100,000 engines and
transmissions. Manesar and Gurgaon facilities have a combined capability to
produce over 700,000 units annually.
• More than half the cars sold in India are Maruti cars. The company is a subsidiary
of Suzuki Motor Corporation, Japan, which owns 54.2 per cent of Maruti. The
rest is owned by the public and financial institutions. It is listed on the Bombay
Stock Exchange and National Stock Exchange in India.
• During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were
exported. In all, over six million Maruti cars are on Indian roads since the first car
was rolled out on December 14, 1983.
• Maruti Suzuki offers 13 models, Maruti 800, Omni, Alto, Versa, Ritz, Gypsy, A
Star, Wagon R, Zen Estilo, Swift, Swift Dzire, SX4, and Grand Vitara. Swift,
Swift dzire, A star and SX4 are maufactured in Manesar, Grand Vitara is
imported from Japan as a completely built unit (CBU), remaining all models are
manufactured in Maruti Suzuki's Gurgaon Plant.
• Suzuki Motor Corporation, the parent company, is a global leader in mini and
compact cars for three decades. Suzuki’s technical superiority lies in its ability to
pack power and performance into a compact, lightweight engine that is clean and
fuel efficient.
• Maruti is clearly an “employer of choice” for automotive engineers and young
managers from across the country. Nearly 75,000 people are employed directly by
Maruti and its partners.
• The company vouches for customer satisfaction. For its sincere efforts it has been
rated (by customers)first in customer satisfaction among all car makers in India
for nine years in a row in annual survey by J D Power Asia Pacific.
 • Maruti Suzuki was born as a government company, with Suzuki as a minor
partner to make a people's car for middle class India. Over the years, the product
range has widened, ownership has changed hands and the customer has evolved.
What remains unchanged, then and now, is Maruti’s mission to motorise India.:

] Partner for the joint venture

• Pressure started mounting on Indira and Sanjay Gandhi to share the details of the
progress on the Maruti Project. Since country's resources were made available by
mother to her son's pet project. A delegation of Indian technocrats was assigned to
hunt a collaborator for the project. Initial rounds of discussion were held with the
giants of the automobile industry in Japan including Toyota, Nissan and Honda.
Suzuki Motor Corporation was at that time a small player in the four wheeler
automobile sector and had major share in the two wheeler segment. Suzuki's bid
was considered negligible.
• In the initial rounds of discussion the giants had their bosses present and in the
later rounds related to the technical discussions executives of these automobile
giants were present. Osamu Suzuki, Chairman and CEO of the company ensured
that he was present in all the rounds of discussion. Osamu in an article writes that
it subtly massaged their (Indian delegation) egos and also convinced them about
the sincerity of Suzuki's bid. In the initial days Suzuki took all steps to ensure the
government about its sincerity on the project. Suzuki in return received a lot of
help from the government in such matters as import clearances for manufacturing
equipment (against the wishes of the Indian machine tool industry then and its
own socialistic ideology), land purchase at government prices for setting up the
factory Gurgaon and reduced or removal of excise tariffs. This helped Suzuki
conscientiously nurse Maruti through its infancy to become one of its flagship
ventures

Current sales of automobiles

Maruti Estilo

1. Maruti 800: Launched - 1983

2. Maruti Omni: Launched - 1984
3. Maruti Gypsy: Launched - 1985
4. Maruti Alto: Launched - 2000
5. Maruti Wagon-R: Launched - 2002
6. Maruti Versa: Launched - 2003
7. Maruti Grand Vitara Launched - 2004
8. Maruti Suzuki Swift: Launched - 2005
9. Maruti Suzuki SX4: Launched - 2007
10. Maruti Swift Dzire: Launched - 2008
11. Maruti Suzuki A-STAR: Launched - 2008
 12. Maruti Suzuki Ritz: Launched - 2009
13. Maruti Suzuki Estilo: Launched - 2009

Exports

• Maruti Suzuki has helped India emerge as the fourth largest exporter of
automobiles in Asia. Shown here is Maruti Gypsy in Malta.
• Maruti Exports Limited is the subsidiary of Maruti Udyog Limited with its major
focus on exports and it does not operate in the domestic Indian market. The first
commercial consignment of 480 cars were sent to Hungary. By sending a
consignment of 571 cars to the same country Maruti crossed the benchmark of
300,000 cars. Since its inception export was one of the aspects government was
keen to encourage. Every political party expected Maruti to earn foreign currency.
• Angola, Benin, Djibouti, Ethiopia, Europe, Kenya, Morocco, Sri Lanka, Uganda,
Chile, Guatemala, Costa Rica and El Salvador are some of the markets served by
Maruti Exports[24]