Motivating The Generation Y :

1.Hierarchy of Needs Theory:

Graph: Hierarchy of Needs for Generation Y Workforce

2.Two Factor Theory:

 Graph: Two Factor Theory for Generation Y Workforce

3.Acquired Needs Theory:

Managing the Generation Y workforce:

Top trends for managing Gen Y-

1. Compensation: Compensating Gen Y is not solely about money. Eighteen to 30
year-olds are characterized by the desire to receive training, take on new
challenges, expand their capabilities and as a result, advance to new, more highly
compensated roles.
2. Communication style: Gen Y employees speak a different language, so hiring and
department managers need to practice a new style of communicating. Gen Y
 employees respond to humor, passion and the truth: don't even think of "spinning"
a message with this audience. As Gen Y employees increasingly dominate the
workforce, people who work with them should also realize how important direct
and timely feedback.
3. Employers will invest heavily in management training - not just for the Gen Y set,
but also for Generation X and the Boomers who manage them. Employers are re-
designing their organizational practices and culture to accommodate these
changes.
4. Distributed work environments: The office will no longer be the hub it once was.
Working remotely will become standard, leveraging technology and virtual
relationships.

HR Implications for the Generation Y Workplace:

1. Employment: We can employ Generation Y as they are new organization. Those
organizations that are looking for the changes in the workforce employ the Gen Yers.
They can attract the Gen Yers by giving them support, motivation etc.
2. Training and Development: As generation Y is a developed workplace in any
organization that should be trained by

3. Compensation and Benefits: Effective compensation plans should be implemented to

maintain the generation y in the workforce.

4. Employee Relations: To build a better work-environment for all the generations

working in the workplace, effective employee relations should be imposed.