One ACT Government One ACT Public Service

ACT GOVERNMENT
BRANDING GUIDELINES
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ACT Government Branding Guidelines March 2011 1
Contents
1. Introducton 3
2. Design elements 4
Format 4
Fonts 4
Colour 5
3. How to apply the ACT Government logo? 6
Positon 6
Size 6
Incorrect use of the logo 8
4. Variatons of the ACT Government logo 9
5. Who do these guidelines apply to? 11
Exemptons 12
6. Appendix 13
2 ACT Government Branding Guidelines March 2011
ACT Government Branding Guidelines March 2011 3
1. Introducton
In May 2011, the ACT Government decided that common branding would apply to the ACT Government.
These guidelines have been developed to help directorates and ACT Government organisatons ensure the
logo design is consistently applied to achieve a uniform brand.
The ACT Government logo presents a single, recognisable brand for the Government, making it easier
for the public, visitors and investors to recognise the ACT Governments products, services and enttes,
and distnguish them from other levels of government, such as the Australian Government, and from the
private sector.
It reminds us, as public sector employees, who we are working for the ACT Government and ultmately
the people of the ACT, rather than a division, unit or directorate.
Enquiries about the applicaton of branding should be directed to the Chief Minister and Cabinet
Communicatons and Engagement Unit, email branding@act.gov.au or phone 62076457.
If you need new corporate statonery, this can be ordered from Publishing Services, phone 62050256.
4 ACT Government Branding Guidelines March 2011
2. Design elements
Format
The ACT Government logo includes the ACT Coat of Arms surrounded by a circle with the words
ACT Government beside or below the circle. A wordmark has also been developed to acommodate
situatons where the logos recommended minimum size can not be achieved.
ACT Government Logo
ACT Government - Directorate Logo
ACT Government Logo - Wordmark Small
inline
inline
ACT Government Branding Guidelines March 2011 5
Font
The Logo
The ACT Government logo will be supplied as a graphic. All versions and applicatons of the logo shown
will be created and supplied with TEXT elements converted to outlines. The end user will not require any
additonal fonts to use the logos supplied or to implement the brand. Logos may not be modifed in any
way to ensure brand consistency.
Supportng Fonts
The wordmark used in the logo should be unique, consistent and identfable. For these reasons the
typeface chosen for the wordmark and directorate identfers is not a common font. The logo and all
directorate versions will be supplied along with this guide. The logos supplied should not be modifed in
any way and no directorate should atempt to generate their own version of the logo.
A suite of working templates will also accompany this guide. The suite of working templates will utlise the,
Microsof Ofce compatble, Calibri font to ensure consistency across the government in print and online.
Please see Appendix 1 for samples of the working templates.
Calibri font samples:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstwxyz
1234567890
Colour
The colour used for the logo is mid blue (PMS 293; RGB values: 0/71/186; CMYK values: 100/57/0/2).
The logo may also be reproduced in black and white.
Colour Logo
Black Logo
Reversed Logo
6 ACT Government Branding Guidelines March 2011
3. How to apply the ACT Government logo?
Positon
The ACT Government logo should always have prominence over and above other images and graphic
elements.
An isolaton zone has been established to ensure that the integrity of the design is not jeopardised through
crowding. The dimension x is equal to the height of the ACT and is an applicable proporton at any scale.
This dimension x is used to determine the isolaton zone area.
Size
The minimum recommended size that the logo should be applied can be determined by the outside
diameter of the circular element of the logo. The dimension should be no smaller than 15mm diameter. This
recommendaton is a guide to avoid reproducton issues and to ensure that the details of the crest and the
wordmark ACT Government remain clear in print and on screen (see diagram below).
In exceptonal circumstances only the absolute minimum size that the logo is to be used is 10mm diameter.
The logo should only be used at this size in instances where it is printed in 100% black (cyan 0, magenta 0,
yellow 0, black 100) on white coated stock or in 100% PMS 293 on a white coated stock. The logo should
never be used at this size when reversed or in press advertsing where uncoated stocks, dot gain and
registraton can produce unpredictable results.
The above recommendatons apply to every design form, variaton, and all applicatons of the
ACT Government logo.

In situatons where the minimum recommended logo size can not be achieved the Small Wordmark version
of the logo should be used. This wordmark is available as a graphic and should be used no smaller than 18mm
wide, or 100% of the supplied wordmark size, as shown below.
x
x
15mm
18mm
ACT Government Branding Guidelines March 2011 7
Watermark
The logo should only be used in watermark format if the entre crest and associated wording are visible and
the design is not rotated. None of the design should be cropped from the compositon.
A tnt of 15% is the recommended minimum tnt for the watermark.
8 ACT Government Branding Guidelines March 2011
Incorrect use of the logo
DO NOT warp, twist
or modify the relative
height and width
proportions of the logo
DO NOT modify the
size of any of the logo
elements
DO NOT apply the logo
any smaller than the
recommend minimum
size
DO NOT rotate the
logo. It must always
appear level or
horizontal to the layout.
DO NOT apply the
logo in low contrast
situations unless as
watermark efect - see
watermarks
DO NOT apply the
logo over complex
backgrounds or images
that diminish the
presence of the logo
ACT Government Branding Guidelines March 2011 9
4. Variatons of the ACT Government logo
Directorate Logos
The ACT Government logo replaces all previous logos, unless granted an exempton in writng.
The directorate versions of the logo include the ACT Government logo and the directorate ttle.
The directorate logos are available in a stacked or inline confguratons to compliment lef biased or
centre biased layouts.
Example of Treasury Directorate logo
Example of co-branding
When co-branding is required only the inline non-directorate logo version can be used.
The co-branded confguraton can be used in black or colour as shown below and the size of the
accompanying brand should be no larger than the ACT Government logo. The ACT Government logo should
always maintain equal or greater prominence than the co-branded logo.
Proper positioning of the co-branded elements is shown below.
1/2 x
area of ACT Gov. logo
area of co-brand logo
The area of the ACT Gov. logo the area of the co-brand logo
1/2 x
Centre all
elements
x
ACT Revenue Oce
10 ACT Government Branding Guidelines March 2011
Examples of co-branding with the wordmark version of the logo
In some circumstances using the preferred dual logo co-branding confguraton does not work. These
circumstances include situatons where there is insufcient space to accommodate the preferred
co-branding confguraton at the minimum recommended sizes.
In those cases, using the wordmark version of the ACT Government logo in associaton with an authorised
logo is permissible. In those cases, only the main co-brand logo and the ACT Government wordmark are to
appear together. No other taglines are to be used when the wordmark version of the logo is applied.
ACT Government Branding Guidelines March 2011 11
Sponsored by / Supported by / Initatve of
Variatons are available to highlight the ACT Governments involvement through in-kind support, fnancial
assistance or sponsorship.
The only approved variatons are Sponsored by, Supported by and Initatve of.
Sponsored by
Applied in situatons where the ACT Government enters into a sponsorship agreement for a partcular
event/program or initatve.
Supported by
Appropriate when the ACT Government ofers in-kind support, seed funding or other assistance towards an
event, program or initatve without entering into a sponsorship arrangement.
Initatve of
Applied in specifc situatons where a program, event or initatve is conceived, initated or driven by the
ACT Government but where the management, administraton or control of the event, program or initatve
is not necessarily the overall responsibility of the ACT Government.
Please contact the Communicatons and Engagement unit of the Chief Minister and Cabinet Directorate if
you are unsure of the appropriate logo to apply.
Sponsored by
Supported by
Initiative of
12 ACT Government Branding Guidelines March 2011
5. Who do these guidelines apply to?
All ACT Government directorates are required to adopt a logo that features the ACT Government logo only.
All previous logos are obsolete and will be replaced by the ACT Government logo as prescribed in these
guidelines
A single brand only ACT Government Branding Guidelines Apply
The nine Directorates and all associated business units
Chief Minister and Cabinet
Treasury
Justice and Community Safety
Health
Education and Training
Territory and Municipal Services
Community Services
Environment and Sustainable Development
Economic Development
ACT Government Branding Guidelines March 2011 13
For consideraton of co-branding ACT Government Branding Guidelines Apply
Some organisatons may be considered for co-branding as prescribed in the guidelines.
Approval for co-branding must be obtained from the Director-General, Chief Minister and Cabinet through
the appropriate Director-General addressing one or more of the following criteria;
1. The brand is used in a commercial operaton and essental for marketng actvites.
2. Statutory Authorites that operate independently from the ACT Government.
3. Demonstrated brand equity within a partcular community eg school community.
4. Destnaton marketng.
5. Reliance on charitable donatons and currently on the Deductble Gifs Register.
For more informaton on co-branding applicatons and approvals contact the Communicatons and
Engagement Unit of the Chief Minister and Cabinet.
Exempt from ACT Government branding
Some ACT Government funded organisatons are exempt from these branding guidelines, however they stll
have the capacity to co-brand where appropriate and with the permission of the Director-General, Chief
Minister and Cabinet.
A list of organisatons eligible or approved for co-branding or exempt from branding is
available from the ACT Government branding guidelines website at
htp://sharedservices/actgovt/branding/index.htm
14 ACT Government Branding Guidelines March 2011
6. Appendix
Business card
Business card - co-brand
Business cards are to be printed in one colour only.
Envelopes
T (02) 6207 5423 | M 0409 973 044 | F (02) 6207 5212
A Level 5 Eclipse House 197 London Circuit Canberra ACT
E longfrstname.longsurname@act.gov.au
www.act.gov.au
GPO Box 158 Canberra ACT 2601 | phone: 132281
Longfrstname Longsurname
Job Title | Recruitment Services | Shared Services
T (02) 6207 5423 | M 0409 973 044 | F (02) 6207 5212
A Level 1 North Building London Circuit Canberra ACT
E longfrstname.longsurname@act.gov.au
www.act.gov.au
GPO Box 158 Canberra ACT 2601 | phone: 132281
Longfrstname Longsurname
Job Title | Fleet Services
POSTAGE
PAID
AUSTRALIA

GPO Box 1908
Canberra ACT 2601
ACT Government Branding Guidelines March 2011 15
With compliments slip
With compliments - co-brand
WITH COMPLIMENTS
GPO Box 158 Canberra ACT 2601 | phone: 132281 | www.act.gov.au
WITH COMPLIMENTS
GPO Box 158 Canberra ACT 2601 | phone: 132281 | www.act.gov.au
16 ACT Government Branding Guidelines March 2011
Leterhead template - Ofce

To
Address

Dear

Heading

Text

Name
Title
BusinessArea
BusinessAddress

Date

GPOBox158CanberraACT2601|phone:132281|www.act.gov.au

ACT Government Branding Guidelines March 2011 17

Leterhead template - co-brand

GPO Box 158 Canberra ACT 2601 | phone: 132281 | www.act.gov.au


To
Address


Dear

Heading

Text





Name
Title
Business Area
Business Address

Date
18 ACT Government Branding Guidelines March 2011
Fax template - Ofce

FAX

Date: Noofpages:
(includingcoverpage)
To:ReceiversName From:YourName
Fax: Fax:
Phone: Phone:

SUBJECT:

Name
Title
BusinessArea
BusinessAddress
GPOBox158CanberraACT2601|phone:132281|www.act.gov.au

ACT Government Branding Guidelines March 2011 19

Fax template - co-brand

GPO Box 158 Canberra ACT 2601 | phone: 132281 | www.act.gov.au

FAX



Date: No of pages:
(including cover page)
To: Receivers Name From: Your Name
Fax: Fax:
Phone: Phone:

SUBJECT:









Name
Title
Business Area
Business Address
20 ACT Government Branding Guidelines March 2011
Minute template - Ofce

MINUTE
SUBJECT:

To:

From:

Date:

Purpose

Background

Issues

Recommendations

Name
Title
Branch
Division

ActionOfficer:
Branch:
Extension:
GPOBox158CanberraACT2601|phone:132281|www.act.gov.au

ACT Government Branding Guidelines March 2011 21

Minute template - co-brand

GC 8ox 1S8 Canberra AC1 2601 | phone: 132281 | www.act.gov.au





1o

Purpose

Background

Issues

Recommendations














name
1lLle
8ranch
ulvlslon

uaLe

AcLlon Cfflcer:
8ranch:
LxLenslon:
22 ACT Government Branding Guidelines March 2011
Email signature block
Building signage
_______________________________________________
Firstname Surname | Posi(on (op(onal) |
Phone 00 0000 0000 | Fax 00 0000 0000 | Mobile 0000 000 000
Business Area | Directorate | ACT Government
Physical Address | Postal Address | www.act.gov.au

_______________________________________________
Simon Kinsmore | Senior Manager |
Phone 02 6205 3188 | Mobile 0400 888 123
Communica<ons and Engagement | Chief Minister and Cabinet | ACT Government
Level 4 Canberra Nara Centre, 1 Cons(tu(on Avenue, Canberra City | GPO Box 158 Canberra ACT 2601 | www.act.gov.au

10 point
Example
ACT Government Branding Guidelines March 2011 23
Powerpoint template
The branding guidelines also apply to PowerPoint templates when you are creatng screen shows. Follow
the design guidelines when applying the new logo to your presentatons.
Vehicle signage
Vehicle signage co-brand
Name badges
24 ACT Government Branding Guidelines March 2011
Desk name plates
Name badge
LongFirstName LongSurname
LongFirstName LongSurname LongFirstName LongSurname
ACT Government Branding Guidelines March 2011 25
Uniforms

LongFirstName LongSurname
LongFirstName LongSurname
LongFirstName LongSurname
LongFirstName LongSurname
26 ACT Government Branding Guidelines March 2011
Lanyards and other corporate items (botles, stckers etc)
Identfcaton and access cards
Longrstname Longsurname
If found please call 132281
ACT Government Branding Guidelines March 2011 27
Advertsing
An example of an ACT Government branded ad.
REBATE
Organisations that become CitySwitch
Signatories before 31 May 2011 are
eligible to apply for a rebate of up to
$1000 towards the cost of a NABERS
energy assessment*.
For more information call
Canberra Connect on 13 22 81 or visit
www.actsmart.act.gov.au
*Conditions apply
Supported by
BradleyAllen
Lawyers
Congratulations to the following
organisations for participating in
CitySwitch Green Office in Canberra
CitySwitch Green Office is free to join and works with
office tenants to improve their energy efficiency.
28 ACT Government Branding Guidelines March 2011
All Directorate Logo Variatons
ACT Government Branding Guidelines March 2011 29