TOURISM MARKETING Tourism Tourism comprises the activities of persons travelling to and staying in places outside their usual

environment for not more than one consecutive year for leisure, business and other purposes - WTO, 1992: subsequently ratified by the UN Statistical Commission in 1994) The UN definition pulls together the three main elements of travel and tourism: 1. Because of the stress on the words outside the usual environment. Visitor activity is concerned only with aspects of life other than normal routines of work, sustenance and social commitments, and outside the locations of those normal daily routines. Although this is easy to state, it is very difficult to define what it means in practice and measure it in surveys. 2. The activity necessitates travel and, in nearly every case, some form of transport to the destination. 3. Specific destinations are the focus for a range of visitor activities, and a range of facilities required to support those activities. Such activities and facilities have a combination of economic, social and environmental impacts that are the basis for tourism policy and visitor management programs as well as marketing. Marketing Marketing means achieving the firms goals by identifying the needs and desires of consumers, and then satisfying them better than competitors.

Marketing is an essential part of running a business. New tourism businesses s need to undertake some basic marketing initiatives to be successful. The best hotel, tour or attraction in the world will not succeed without a planned approach to marketing. Tourism Marketing Tourism Marketing is the application of the principle and techniques of marketing to the general field of tourism. Tourism marketing refers to the organized, combined efforts of the national tourist bodies and/or the businesses in the tourism sector of an international, national or local area to achieve growth in tourism by maximizing the satisfaction of tourists. In doing so, the tourist bodies and businesses expect to receive profits. Tourism marketing differs from marketing in other sectors because of certain characteristics of the tourist product. Tourism is an intangible product that cannot be transferred from one consumer to another. Consumption happens at once, and the consumer relies on pre-purchase information to make his decisions because he has no option to see, inspect, compare or try out the product beforehand. Many different producers are involved to create and market the product. Demand is seasonal and motivations of consumers vary widely. Five Main Sectors of in Travel and Tourism 1. Hospitality or Accommodation Sector Accommodation is the temporary home for travelers. It ranges from

simple sleeping places to deluxe suites for eating, entertainment, and sleeping.

Accommodation industry is made up of hotels/motels, guest houses/bed & breakfast, farmhouses, apartments/villas/cottages, condominiums/time share resorts, vacation villages/holiday centers, conference/exhibitions centers,

restaurants, Inns, cafes. 2. Attractions and Events Sector Theme Parks, Museums & galleries, National Parks, Wildlife parks, Gardens, Heritage sites & centers, Sports/ activity centers, Themed

retail/leisure/entertainment centers, Festivals and events 3. Transport Sector It provides the essential link between tour ism origin and destination areas. It also helps to facilitate the movement of travelers either for leisure or business. Transport sector consists of airlines, shipping lines/ferries, railways, bus/coach operators, car rental operators. 4. Travel Organizers and Intermediaries Sector Intermediaries are Middle-Men, acting as a link between the customer and the supplier. In the travel business, the suppliers consist of airlines, cruise and ferry companies, coach/bus companies, railways, hotels and motels, and car rental agencies. The customers include holiday makers, business travelers, and those visiting friends and relatives.

Intermediaries composed of travel e-mediaries, tour operators, tour wholesalers/brokers, retail travel agents, conference organizers, booking agencies, Incentive travel organizer. 5. Destination Organization Sector National tourist offices, Destination marketing organizations, Regional/state tourist offices, Local tourist offices, Tourist associations Market Segmentation Market segmentation recognizes that people differ in their tastes, needs, attitudes, lifestyles, family size and composition, etc. It is a deliberate policy of maximizing market demand by directing marketing efforts at significant sub-groups of customers or consumers - (Chisnall, 1985: 264) Market segmentation is the process whereby businesses organize their knowledge current and potential customer groups and select for particular attention of those whose needs and wants they are best able to supply with their products, both now and in the future. Segmentation is also the necessary first stage in the process of setting precise marketing objectives and targets and the basis for effective planning, budgeting and control of marketing activities. It is the basis for positioning, branding and communicating relevant images to targeted users. Market Segments in Tourism 1. The Organized Mass Tourist

These people have little or no influence over their travel experience other than to purchase one package or another. They commonly travel in a group, view the destination through the windows of a tour bus, and remain in preselected hotels.

2. Individual Mass Tourist These people are similar to the previous category but have somewhat more control over their itinerary. 3. Explorer These people plan for their own itinerary and make their own reservations. They tend to be sociable people who enjoy interacting with people at the destination. 4. Drifter These people, the backpackers group, will seldom, if ever be found in a traditional hotel. They may stay out at the youth hotels with friends or camp out. They tend to mix with the lower-socio-economic native groups. 5. Visiting Friends or Relatives (VFR) These people stay in the homes of friends and relatives. 6. Business Travelers This often encompasses any form of business including conventions, trade shows, job seeking and many other reasons. 7. Education and Religious traveler This group includes student, those on a pilgrimage, missionaries and a host of others.

8. Pass-through tourists The visitors who travel through the city without staying in place or just stop by Categories of Tourism Marketing 1. Major Tourist Attractions This category is for attractions which market primarily to a national and/or international audience and are considered a hallmark destination in their own right. They may be publicly or privately owned and can operate in conjunction with a natural attraction or on their own. 2. Major Festivals and Events This category is open to hallmark festivals or events that create substantial economic impact, attract visitors from interstate and/or overseas, generate national or international media profile and positively promote the destination. They may be one-off or recurring. 3. Ecotourism This category aims to recognize ecologically sustainable tourism with a primary focus on experiencing natural areas that foster environmental and cultural understanding, appreciation and conservation. 4. Heritage and Cultural Tourism This category aims to recognize tourism operations that foster a greater understanding of history, heritage and/or culture. 5. Business Tourism This category is open but not limited to conference facilities and other meetings industry operators, service providers and suppliers who maximize the tourism experience for meetings and business travelers. 6. Major Tour and/or Transport Operators This category is open to tour and/or transport operators with 15 or more annual fulltime equivalent employees. It is not a transport award but does recognize a major contribution to tourism through the provision of tour guiding services and transport services. Entrants must offer a tourism experience as a significant part of their operation.

7. Adventure Tourism This category is open to operators providing adventure tourism experiences that involve active customer participation. Examples could include but are not limited to rafting, ballooning, bushwalking, scuba diving, rock climbing, four-wheel driving, fishing, horse riding and abseiling.

Factors Influencing Tourism Marketing Global Economy Travel is often seen as a luxury, and when people are earning less or worried about earning less, they may eliminate travel from their budgets. According to the World Travel and Tourism Council, global travel and tourism was down nearly 5 percent in 2009, specifically due to a struggling economy. Still, as the economy bounces back, the tourism industry will as well. Internet and Social Media Consumers have instant access to reviews and opinions about travel spots and accommodations around the world, as well as airlines, car rental agencies and other related travel companies. More and more, people turn to the Internet to research potential trips and seek out bargains. Thus, the Internet and social media can influence consumers' travel choices. Personal Budgets Even with a bad economy, some people still need or want to travel. Airlines offer online specials for discount flights and last-minute trips, and companies such as Kayak exist solely to gather the best travel deals on the Internet into one place, so shoppers can compare prices. Travelers no longer need to rely on the standard price for transportation or accommodations. They may now make their travel choices based solely on price. Seasonal Changes

Changes in season are common angles to modify your marketing message. The shift from winter to spring brings a different type of audience to certain destinations. Skibound travelers looking for snow in the winter should be marketed to cabin leisure and toasty campfires. Alternatively, promote hiking trips and lakeside recreation for spring ad campaigns. School seasons that end before the summer affect how many travelers are in and out of your destination during family travel months. Groups also tend to travel more on holidays, especially three-day vacations to visit family and friends. Tough Economy When the population is going through a tough economy, this will affect how far, when and how long travelers will take trips. A Public Opinion Strategies and Momentum Analysis reported in a May 2010 survey on Walmart mom shoppers that 80 percent of them travel less or plan to travel less as a result of a struggling economy. This downturn in spending will affect how you market your destinations based on them being economical, in close driving distance to local residents and value-driven. Political Aspects As a result of higher security enforcements, bear in mind travel restrictions or increased sensitivity as directed by political clearance. If there is a threat to your destination, your marketing efforts need to shift to a public awareness campaign asking for support and comforting guests that travel is satisfactory. Special Events Popular special events such as sporting events, major concerts or film festivals are reasons travelers visit a destination and often plan an entire trip around the main event. This is an opportune time for you to market months in advance state and regionwide to get a boost in visitors. Even for tourists who are not attending the headlining festivities, supplemental events will attract them to be among the adventures. Inclement Weather/Natural Disasters

Often last minute or unexpected weather conditions will heavily influence your marketing plans. Hurricane affects may require your marketing strategies to focus on discounts during the season or heavy promotion after the season. Snowbirds will flock down south for the winter and should see advertising inviting them to enjoy fun in the warm sun to avoid winter blizzards.

The Tourism Product Product means customer value (the perceived benefits and quality of experience provided to meet needs and wants, quality of service received and the value for money delivered assessed against the competition). Product customer value Product covers the shape or form of what is offered to prospective customers; in other words, the characteristics of the product as designed by strategic management decisions in response to marketing managers knowledge of consumer wants, needs and benefits sought. For tourism, product components includes: Basic design of all the components that are put together as an offer to customers, for example, a short-break package marketed by a hotel group. Style and ambience of the offer. For service products dealing with customers on the premises where products are delivered, this is mainly a function of design decisions creating the physical environment, and ambience (also known as physical evidence) judged appropriate to the products image and price. The service element, including numbers, training, attitudes and appearance of all staff engaged in the processes that deliver the product to the consumer especially front of house staff. Branding, the focus for communications, which identifies particular products with a particular set of values, a unique name, image and expectation of the experience to be delivered. Hotel Scheduled airline Museum Product Location/building size/ grounds/ Designed design/room size/ Routes/service frequency Aircraft type/size Building size/ design/facilities Types of collection

characteristics/ packaging

facilities in hotel furnishings/decor/ ambience/ lighting/ catering styles

Seat size/space Decor, meals, style

Size of collection Interior display/ interpretation

Service component

Staff numbers/ uniforms/ attitudes/ customer responsiveness

Staff numbers, uniforms/attitudes/ customer responsiveness

Staff numbers, uniforms/attitudes/ customer responsiveness

e.g. Holiday Inn, Branding Marriott, Meridien

e.g. American Airlines, British Airways, Virgin Atlantic

e.g. Tate Gallery (London) Metropolitan Museum York) (New

Image/reputation/ position

e.g. upmarket, downmarket

e.g. reliable, exotic food, badly managed e.g. dull, exciting, modern

Price Normal or regular price Promotional price (for each product

Rack rates Corporate rates Privileged user rates Tour operator

First class/ business/tourist fares APEX/bulk purchase fares

(assuming charge made) Adult rate, senior citizen rate Group/party rates

offered)

discount rate

Standby Charter Consolidated fares

Children rate Friends of the museum rate

Pricing Tourism Services Price means cost (price is a supply-side decision, cost is the consumer-focused equivalent also assessed against the competition). Price cost to the consumer Price denotes the published or negotiated terms of the exchange transaction for a product between a producer aiming to achieve predetermined sales volume and revenue objectives, and prospective customers seeking to maximize their perceptions of value for money in the choices they make between alternative products. Almost invariably in tourism there is a published/regular price for a product and one or more discounted or promotional prices. Promotional prices respond to the requirements of particular market segments or the need to manipulate demand to counter the effects of seasonality or competition resulting from overcapacity.

Promotion It is a range of activities can be used to convince customers to buy the product. The most visible of the four Ps is the promotion which includes advertising, direct mailing, sales promotion, brochure production, merchandising, public relations (PR). Promotional techniques, which will be examined in detail in the following chapters, are used to make prospective customers aware of products in order to sharpen the attractiveness and stimulate demand. In addition, they provide information to help

customers decide, and generally provide incentives to purchase. Activities Sales management; personal selling; advertising; sales promotional programs; and all other forms of marketing communications Product branding and promotional packaging Printed media advertising (newspapers, magazines, and brochures)

Broadcast media advertising (radio and television) Sales management and personal selling, including training, and supervision and sales efforts of company management personnel Internet marketing OSNs seem to have rapidly attracted a considerable attention by Internet users of all ages. They are, almost unanimously, recognized as the busiest environments, and this is valid especially for Facebook which has become in few years by way the largest (in number of users) and the most widespread (in geographical terms) online social network in the World.

Place Used to describe the location of all the points of sale that provide prospective customers with access to tourist products

DIRECT AND INDIRECT DISTRIBUTION CHANNELS Direct distribution channel - a channel through which a company delivers its product to the consumer without the outside assistance of any independent intermediaries Indirect distribution channel - a channel through which a company distributes its product with the assistance of independent intermediaries DIFFERENT KINDS OF TRAVEL INTERMEDIARIES Tour Wholesalers and Operators Retail Travel Agencies Incentive Travel Planners Convention-meeting Planners

DOT Philippines Feb 7, 2014

Three months after Typhoon Haiyan, a whole nation wants to show its gratitude to the whole world. This is the Philippines. And this is our way of saying thank you to every one who is helping us rebuild after the storm. #PHthankyou Source: http://www.youtube.com/watch?v=2x3odfwVeFU

Booming Philippines Published on May 25, 2013 Positive developments in the Philippines. The stock market is on record highs. Rating agencies are now giving investment grade ratings to the country, which will encourage more investors to do business in the country. The peso is appreciating in value. The economic growth rate is one of the world's highest. More businesses are coming in. More tourists as well. The once sick man is Asia is now a rising Asian tiger. Even foreigners are buying Philippine real estate for investment pupanrposes. Last year, there were around 500 Singaporean nationals who bought condo units in Manila. For fellow Filipinos, it's a good time to invest in our country's real estate.

Future trends in the tourism industry posted | Friday, 08 Jun 2012 During the last decade, the tourism industry has seen many important changes that will have a significant impact on future tourist demand. Mohamed Derouiche investigates. On the one hand, the rise of e-tourism, the democratisation of travel and the tendency to book and to make up ones trip online rather than to buy a standard tourist

package proposed by a tour operator, stood out with regard to the new travellers preferences. On the other hand, natural disasters such as tsunamis, volcanic eruptions and earthquakes as well as health issues, such as avian and swine influenza, have changed our perception of holiday and leisure. Therefore, it would be interesting to hypothesize about the future trends in travel that we can expect to see over the next decades. These can be divided into eight important trends:

New emerging inbound destinations Eastern Europe, with many countries joining the EU, Asia and South America will play a major role as leading inbound destinations since they excite and arouse the interest of many travellers. On the other hand, North Africa is threatened with a decline if it does not innovate and diversify its tourism product. As an example of emerging inbound destinations in Eastern Europe, we can cite Bulgaria, Croatia and Ukraine that hosted respectively in 2010 6,047 million tourists, 9,111 million tourists and 21,203 million tourists, thus marking growth rates compared to 2006 of respectively 17 per cent, 14 per cent and 12 per cent. In Asia, apart from wellknown destinations, Azerbaijan (western Asia), Uzbekistan (central Asia) and Qatar (Middle East) are good examples although their numbers of inbound visitors are still low. However, if we look at their inbound tourism growth rates between 2006 and 2010, we notice that they reached respectively 87 per cent (1,280 million visitors in 2010), 74 per cent (975 000 visitors in 2010), and 97 per cent (1,866 million visitor in 2010). In South America, Argentina that reached 5,325 million visitors in 2010 (+27 per cent compared to 2006) and Chile whose inbound in 2010 was 2,766 million visitors (+22 per cent compared to 2006) can serve as examples among others (1).

We can predict that competition between destinations is going to be fiercer in the future. Each country should therefore look for a competitive advantage that it can develop and exploit.

New emerging outbound markets Among the biggest emerging outbound markets, we can cite here China and India with over a billion people each, many of which are starting to travel internationally. If we look, for instance, at the number of Chinese people who travelled abroad, it rose considerably between 2006 (34,524 million travellers) and 2010 (57,386 million travellers) thus marking a 66 per cent increase over the four years (2). Indian travellers, however, reached 12,988 millions in 2010 while they did not exceed 8,34 million in 2006, which gives an increase of more than 55 per cent over the four years (2). This implies that inbound destinations interested in those promising markets should get prepared for this large influx by: Improving their infrastructure, mainly road and airport infrastructures; Preparing communication media in relevant languages; Ensuring better air connections by seeking common ground with other ai rline companies orTour-Operators; Initiating in-depth studies on tourists travel needs from those markets.

Green tourism Green tourism, also known as nature-based tourism or sustainable tourism, is in great demand and will continue its growth in the future since many travellers are now aware of the negative impact tourism might have on the environment and have, therefore, become more responsible with regard to sustainability.

Climate change and alternative future transport When thinking of the warming of the planet, the erratic weather patterns and the natural disasters that will likely occur and are occurring already, we can describe global climate change as one of the worst disasters to hit the humanity. Furthermore, destinations should expect climate change to have an impact on tourists purchasing trends. We will gradually see new means of transport gaining ground to the detriment of air traffic: Will tourists be willing to fly across the ocean if they consider the carbon footprint of their flights? Travellers may opt for journeys made by train, boat or coaches especially that these modes are nowadays offering more comfort, great web accessibility and timetables suitability. In addition, shorter trips within the same continent or the same geographical region will more likely outweigh the long ones.

Travel with a mission Another important future trend is travels that incorporate an added-value rather than just a classic lazy sun and see vacation: Many travellers are nowadays looking for real travel experiences that enrich their culture and let them live and feel the authenticity. Furthermore, they seek out travels that involve volunteering (e.g. providing support to a population in need, humanitarian actions, etc.) or that include a particular mission, for instance, learning a new language, exploring new culinary techniques, attending a seminar, a concert or an event, etc. As a result, tour operators are now becoming specialists rather than generalists: Some are positioned as experts in golf vacations while others are specialized in cultural tours and so on.

Social media

Social media includes web-based and mobile technologies used to turn communication into interactive dialogue between organisations, communities and individuals. The last decade has witnessed an unprecedented rise of social media in many different forms: Collaborative projects (e.g. Wikipedia), blogs and micro-blogs (e.g. twitter), content communities (e.g. YouTube), social networking sites (e.g. Facebook), etc. Businesses currently refer to social media as consumer-generated media since they are relatively inexpensive and accessible to anyone compared to industrial or traditional media. In the US, for example, social networking now accounts for 22 per cent of all time spent online (3). However, if destinations or tourism authorities decide to use these online platforms to make promotions or to bring updates, it is crucial that they understand how to deal with social media to become effective influencers and thus cleverly pass the desired message to public. Furthermore, organisations should always bear in mind that people are nowadays resistant to marketing in general and especially to direct social marketing and hence they should find better tricks to be socially powerful. Some studies (4) came up to these organisations with two important suggestions: Either to establish themselves as experts in a particular field or area, thereby become influencers in that particular field or area, or try to gain trust and credibility as most people prefer to learn from other people like them who share their experiences rather than from marketers.

Safety and security Tourism is very different from what it was prior to the notable terrorist and criminal attacks the world has recently witnessed. Modern tourism is a multifaceted and complex industry involving many stakeholders. Safety and security need, therefore, to be priorities for any tourism destination.

Furthermore, policies and practices that protect both tourists and locals, and also that address how a crisis should be managed if the need arises are an essential component of tourism development. To reach the safety goal, governments should work on the implementation of an action plan that may include the following: Devoting special and sufficient budgets for safety issues: There is a common perception, especially in developing countries, that governments want tourists to receive extraordinary services within the confines of ordinary budgets. As a result, law enforcement agencies generally suffer from a lack of funding, manpower shortages and low-morale staff due in part to low pay and lack of resources. Involving all stakeholders in crime prevention programmes (e.g. hoteliers, airline companies, the local population, transportation agencies, restaurants, bars, taxi drivers, etc.) since safety is everyones responsibility. This can be achieved through a better coordination between stakeholders as well as through appropriate planning and awareness campaigns. Security professional tourism training: Security professionals, who work in tourism areas, need to be sensitive to the special needs of the transient person. In fact, they need to know how to reduce crimes probability and how to comfort the tourist if he/she is a victim of a crime. Property inspections with minimal safety standard: it is often easier to prev ent a crime than to deal with it post facto.

In brief, as todays tourists seek places that are safe and secure, countries should continue to get heavily involved in developing policies that protect their population and visitors from perceived unsafe situations.

Workforce development

The success of the tourism and hospitality sector is based on the continually evolving challenge of selling the intangible. Thus, the human factor is of an increased importance. If we look, for instance, at destinations and companies selling tourism services, they are struggling to differentiate themselves beyond just the physical product. In other words, it is the human element that creates their competitive advantage and what makes or breaks a tourism experience. Nevertheless, due to the large human resource needs of the tourism industry, there is often a lack of qualified employees available to the industry. Destinations that want to consolidate their positions in the future world travel market should then work hard on upgrading their workforce. This can be achieved by: Developing a sustainable workforce, either through education and training of their own workforce, or through migration policies. Implementing appropriate educational policies for all tourism organisations (hotels, amusement parks, restaurants, bars, etc.). These policies should be designed and developed by relevant tourism entities within the government and not by other entities, as in some instances, educational policies are set by the ministry of education! Creating human resource councils that address the needs of the tourism sector at a local, regional or national level and aiming at reducing the gap between what is offered and what is needed, and focusing on quality control and related issues.

Conclusion This analysis clearly highlights that destinations seeking to maintain or strengthen their position in the future world of travel should start working on a long-term action plan comprising a set of strategies that comply with these eight trends. In any case, the above study deserves a deep reflexion as it might spark other ideas and create interesting debates.

Tourism starts to feel Yolanda's impact

By Ivy Saunar

Travel agencies and tourism operators start to feel the effect of super typhoon Yolanda's impact on the tourism sector. The Philippine Tours Association (PhilTOA) says about 30 to 40 percent of booked tours were cancelled immediately after the super typhoon hit the Visayas. The impact was felt on primary destinations, such as Boracay, Bohol, Cebu and Palawan. PhilTOA says more cancellation notices are expected if the situation doesn't normalize soon, even as typhoon-hit Leyte and Samar do not receive as much tourist traffic compared to other top destinations in the country. Despite the setback, foreign tourists say they are willing to visit the Visayas region once normalcy is established in the typhoon-ravaged areas. The Department of Tourism (DOT) remains optimistic that, despite the recent disasters in the country, the target of 5 million tourist arrivals will be attained this year. To date, DOT says around 3.3 million tourists have visited the country so far this year, as a 13% increase in tourist arrivals has been noted from August to September compared to the same period last year. Assistant Tourism Sec Benito Bengzon said that DOT is getting international support from the United Nations World Tourism Organization and the Pacific Asia Travel Association to help rebuild calamity stricken areas and revive the local economy.

In 1951, it was 'more fun in Switzerland' MANILA, Philippines (3rd UPDATE) - Apparently, the Philippines is not the only country that is "more fun." A 1951 ad from the Swiss National Tourist Office, which is currently sold in vintage ad websites, is currently making the rounds on the Internet, particularly social networking sites.

It read: "It's more fun in Switzerland!" "Soak up the sun -- whether you're drifting on palm-fringed lakes or exploring sunny Alpine trails. In four hours, Switzerland's fast electric trains will whisk you almost anywhere in this gay and friendly country. "Enjoy Switzerland's magnificent spring ski season -- perfect snow conditions in the higher areas of the Alps until June!" Earlier today, the Department of Tourism (DOT) launched the country's newest tourism campaign, "It's more fun in the Philippines." "We need a line that is easily understood. Competitive. 'More fun in the Philippines' is true. Keri natin ito (Kaya natin ito)," Tourism Secretary Ramon Jimenez Jr. said in a press conference. The DOT decided to hold off on branding and marketing strategies last year after the "Pilipinas Kay Ganda" campaign was scrapped due to a major industry outcry. The "Pilipinas Kay Ganda" logo was said to be lifted from Poland's own tourism campaign, "Polska."Before "Pilipinas Kay Ganda," the country had the more popular "WoW Philippines" catch phrase as its tourism slogan.

Coincidence?

Not surprisingly, netizens were quick to react on the issue. On Twitter and Facebook, some accused DOT and advertising agency BBDO Guerrero of copying Switzerland's old tourism slogan. Others defended the campaign, saying: "It's definitely more fun in the Philippines."

handful of them, meanwhile, posed this question: "Where is more fun? In Switzerland or in the Philippines?" Jimenez, however, maintained that the similarity is just a "coincidence." He made a series of tweets in reaction to the issue. "No one can own the expression 'it's more fun' but it's very true for the #Philippines so it becomes ours. #ItsMoreFunInThePhilippines. "'FUN' is a fusion of place and people. A place is not fun if there is no fun people in it. "This Switzerland coincidence only makes our line truer. Sun tanning IS more fun in the Philippines. "The line isn't a manufactured slogan. It's simply the truth about our country. Don't be swayed by people who are trying to punch holes in it.

"If you look hard enough, you might even find an old ad that says 'it's more fun in Alcatraz!'

TOP 25 DESTINATIONS WORLD

1, Paris, France 2, New York City, New York 3, London, United Kingdom 4, Rome, Italy 5, Venice, Italy 6, Barcelona, Spain 7, San Francisco, California 8, Florence, Italy 9, Prague, Czech Republic 10, Sydney, Australia 11, Berlin, Germany 12, turkey, Istanbul 13, Bangkok, Thailand 14, Chicago, Illinois 15, Tokyo, Japan 16, Cape Town Central, South Africa 17, Rio de Janeiro, Brazil 18, Buenos Aires, Argentina 19, Marrakech, Morocco 20, St. Petersburg, Russia 21, Beijing, China 22, Shanghai, China 23, Siem Reap, Cambodia 24, Chiang Mai, Thailand 25, Queenstown, New Zealand

REFERENCES

http://www.ttgmena.com/Future-trends-in-the-tourism-industry/ http://www.solarnews.ph/news/business/2013/11/23/tourism-starts-to-feel-yolanda-simpact#.Uv8MEmJdWls Middleton, Victor et.al. Marketing in Travel and Tourism 4th edition. 2009.