Event Management Company Name TaglineLocation- Navelim Goa About the company The company is a event management company.

. It will start on the 21st December 2014. We will have a launch party. This launch party will server various motives like brand awareness, awareness of services etc The launch party will start at 5.00pm and will go up to 5.00am. it will be the longest party of the year. We will organize a djs war where we will provide a platform for the djs to prove themselves. The dj war will start at 10.00pm and the winning dj will get a cash prize of Rs.50, 000 and will also get a chance to play for our first 5 private parties. The promotions for launch party will start on 1st October 2014. There will be a web page promoting the launch party as well as selling the passes. Through this we will get a estimate of how much crowd will be there for the party. It will help us to stock enough to fill our crowed. The registration for the dj war will start on the 15th October 2014 to 15th December 2014. The pricing for the launch party will be as follows: Rs.500 for stag Rs. 300 for couple Free entry for the registered djs The female will get two drinks free. The winning dj will be paid 1000/hour for playing for the party. This will only be once the dj war is over. The winning dj will get one hour break after the war and then will be his performance. Services Our company provides everything under one roof. Its a event management company our services are branding companies, branding djs, organizing parties, planning and executing weddings, organizing conferences, corporate parties etc

Competition Occasionz events Panjim, Magstarevents, start fish events, recreation events, The refuge, sieger events and weddings, media promotion pvt.ltd, blooming blossom events, out of the box, funky heads events, stardust weddings, ram decorators and event management. Mission Company value to deliver excellent quality to satisfy customers expectation to accept social responsibility

Target market clubs, restaurants, hotels, lounges, venues, birthday parties, graduation parties, wedding celebrations, anniversaries, companies etc

SWOT analysis Strength high qualified personnel unique selling proposition

Weakness less market share low brand recognition

Opportunities to become market leaders expand operation

Threat lose value employs failure of business lose competitive edge

Market strategy The market stratergy includes two parts. The first part is the marketing mix including seven elements, which are product, promotion, price, place, people, process and customer management. The second part is the marketing plan budget .

Product plan our company provides everything under one roof. branding companies, branding djs, organizing parties, planning and executing weddings, organizing conferences, corporate parties etc. promotion plan we will focus on the three essential components of promotional activities that is newspaper advertisements, word of mouth and through social networking sites. Salesperson tasks Preparation Face-to-face contacts Building relationships Traveling Telephoning Composing letters Handling inquiries Negotiating Follow-up Communicating with customers Taking feedbacks Maintaining relationships Administrations Writing periodic reports Coordinating with different role participants Managing budgets Internal meeting Other activities Training other staff Participating in business Collecting necessary information Involving in development

Catching up with trends Suggesting adjustments

Pricing Place
People Process

Man power planning No. of employs 2 2 2 2 8 1 1 1 8 1 type of work Corporate parties Private parties Wedding planners Branding companies & djs Unskilled workers Company marketing Accounted Administrative Bouncers Sound engineers

Salary structure Designation Event coordinators Event cocoordinators Unskilled workers Marketing Admin. Finance Bouncers Sound engineers Carpenter Sales person No. of employees 4 4 8 1 1 1 8 1 1 2 Monthly /employee 15,000 12,000 6,000 10,000 10,000 10,000 9,000 12,000 8,000 10,000 Total amount Monthly 60,000 48,000 48,000 10,000 10,000 10,000 72,000 12,000 8,000 20,000 Annually 7,20,000 5,76,000 5,76,000 1,20,000 1,20,000 1,20,000 8,64,000 1,44,000 96,000 2,40,000 Year 2 7,20,000 5,76,000 5,76,000 1,20,000 1,20,000 1,20,000 8,64,000 1,44,000 96,000 2,40,000