Professional Documents
Culture Documents
About yStats.com
twitter.com/ystats
linkedin.com/company/ystats
gplus.to/ystatscom
facebook.com/ystats
About yStats.com
Prices
Spain, Japan, China, South Korea, Australia, India, Taiwan, South Africa, Ethiopia, Ghana, Nigeria, Senegal, UAE
Key Findings
Mobile gaming increases worldwide.
Mobile games are the fastest growing segment of the video game market as game-playing on mobile devices has become a major activity of Internet users worldwide, slightly ahead of online gaming on PC. Game-playing on mobile device is forecasted to outpace the total online gaming market in terms of growth, increasing by around 20% annually. Practices and trends in mobile gaming vary by world region. In the advanced online gaming market of the USA, mobile gaming was spreading in 2013 in terms of popularity, and this trend is expected to persist. Mobile games remained the largest segment in terms of revenue, accounting for around a quarter of the total market. In Latin America last year, Brazil was by far the largest online gaming market and is forecasted to grow with annual rates of over 20% in the next few years as growth of the Internet and smartphone audience boost the mobile games market. Over half of Internet users in Brazil now play online games, with the largest segment of gamers using mobile devices. In Mexico also most video game aficionados play through a mobile device. In Europe the trend to mobile is apparent also. In the UK, nearly 20% of the population use the Internet to play video games and the game market there has further growth potential because of the mobile trend. Tablets were the first choice of over a third of mobile device owners to play games in 2013 in the UK, while half of all tablet owners played games. In Germany, consoles and PC are still popular for gaming, but mobile platforms are gaining importance in number of users and time of play, as well as increasing revenues, as mobile devices are making the largest contribution to sales growth. In France, Belgium, Italy Poland and Spain the console and PC were still used by more than half of gamers in 2013, but the mobile gaming is expected to take the lead in the next couple of years. In Russia, the online gaming market is booming, with further growth expected from the mobile platforms. The number of mobile gamers in Russia is forecasted to increase annually to reach over 60 million in 2016. The Asian region has the highest number of game players on the globe. In Japan, mobile gaming revenues on smartphones grew five-fold in the last two years, reaching a small one-digit sum in EUR billions. In China, regulation plays an important role in the fast growing gaming industry, which favors local game publishers. Several hundreds of million people play mobile games, with the number growing every year. The share of mobile games on total online gaming revenues is expected to increase significantly in the next four years. In South Korea, mobile gaming is a pronounced trend, led by a messaging app which transformed into a popular gaming platform. Mobile is forecasted to be the fastest growing segment in the gaming industry in India also through the next few years, with revenues approaching that of console. In the Middle East and Africa, the trend to mobile speeds also. For example, over 10% of mobile users in the UAE download games on mobile. In South Africa mobile gaming outperforms PC online gaming by far, with the revenues differing by several times. In other African countries, such as Ghana, Nigeria, Kenya and Senegal, mobile gaming is also gaining popularity, with an increasing share of Internet users engaging in this activity on their mobile devices.
info@ystats.com www.ystats.com Twitter LinkedIn Google+ Facebook
Phone: Fax:
- 2 -
3.2. CANADA
Devices Most Frequently Used for Playing Games, in % of Gamers, 2013 Breakdown of Revenues of Canadian Video Gaming Companies, by Game Type, Incl. Mobile, 2012
4.2. MEXIcO
Video Gaming Revenue, in MXN billion, 2011 & 2012 and Devices Used for Gaming, in % of Gamers, 2013
Phone: Fax:
info@ystats.com www.ystats.com
- 3 -
5.8. NETHERLaNds
Breakdown of Video Gaming On Different Platforms, by Frequency, in % of Gamers, 2013 Share of Device Owners Who Purchased Games and Virtual Goods for Games, by Tablet and Smartphone, in %, July 2013
5.9. SpaIN
Number of Gamers, by Platform, Incl. Smartphone and Tablet, in millions, 2013 and Share of Gamers Who Pay for Games, in %, 2013
5.6. BELGIuM
Number of Gamers, by Platform, in millions, Incl. Smartphone and Tablet, 2013 and Share of Gamers Who Pay for Games, in %, 2013
5.7. ITaLy
Number of Gamers, by Platform, in millions, Incl. Smartphone and Tablet, 2013 and Share of Gamers Who Pay for Games, in %, 2013
Phone: Fax:
info@ystats.com www.ystats.com
Google+
- 4 -
7.2. ETHIOpIa
Frequent Online Activities, by Performed on a Computer and Mobile Phone, Incl. Gaming, in % of Urban Internet Users, 2012
7.4. NIGERIa
Frequent Online Activities, by Performed on a Computer and Mobile Phone, Incl. Gaming, in % of Urban Internet Users, 2012
6.6. TaIWaN
Number of Gamers, by Platform, Incl. Smartphone and Tablet, in millions, 2013 and Share of Gamers Who Pay for Games, in %, 2013
7.5. sENEGaL
Frequent Online Activities, by Performed on a Computer and Mobile Phone, Incl. Gaming, in % of Urban Internet Users, 2012
7.6. uaE
Share of Mobile Users Who Download Games on Mobile, by Frequency, in %, 2010 & 2012
Phone: Fax:
info@ystats.com www.ystats.com
Google+
- 5 -
Playing on mobile became a major gaming activity of Internet users worldwide in Q3 2013, ahead of online gaming.
Global: Gaming Activities, Incl. Online and Mobile, in % of Internet Users, Q2 2011 & Q3 2013
Played a Game on My Mobile Phone Online Game A Game on PC Not Online Casual Game on a Social Network Massive Multiplayer Game Played My Console (Not Online) Visited Virtual Worlds Played a Game on a Portable Games Console Played My Console Online
Q3 2013 Q2 2011
0%
20%
40%
60%
80%
100%
in % of Internet Users
Note: numbers are disclosed in the original report Source: revealed in the original report
Smartphones (XX%) were ahead of game consoles (XX%), but behind PC (XX%) in terms of general usage for playing games in Germany in 2013.
Germany: Devices Used for Playing Games, in % of Gamers, 2013
PC
Smartphone
Game Console
Laptop
Tablet Computer
0%
20%
40%
60%
80%
100%
in % of Gamers
Note: numbers are disclosed in the original report Source: revealed in the original report
Phone: Fax:
info@ystats.com www.ystats.com
Google+
- 6 -
Methodology for our Global Mobile Gaming Market Reports: This report contains a Management Summary, summarizing the main information provided in each chapter. Chapter number two of this report covers the global mobile gaming development, such trends, global mobile gaming revenues, share on total online gaming market and leading companies. The remaining chapters are divided by regions: North America, Latin America, Europe, Asia-Pacific, Middle East and Africa. For Europe, also an inter-regional section was including, covering sub-regional developments in both Western and Eastern Europe. In the each regional chapter, top countries in the respective region is covered first. Depending on data availability, mobile gaming revenues, shares of mobile on total online gaming, and information about usage of mobile devices for gaming and gamers were included for the top countries. The top countries were identified based on the mobile gaming revenues: USA in North America, Brazil in Latin America, UK, Germany, France and Russia in Europe, Japan, China and South Korea in Asia-Pacific, and South Africa in Middle East and Africa. The remaining countries covered in each region are listed alphabetically, with scope and types of data provided varying based on data availability.
Phone: Fax:
info@ystats.com www.ystats.com
Google+
- 7 -
WHAT TYPE OF RESEARCHERS ARE FINDING THE INFORMATION FOR OUR MARKET REPORTS?
yStats.com employs multilingual researchers that research and filter all sources and translate the relevant information into English. This ensures that the content of the original sources is correctly interpreted.
After the information is researched, it is further analyzed by our international team of research analysts. These analysts have a long experience in the field of E-Commerce research, and they understand the specifications of the market.
WHERE CAN I SEE WHAT KIND OF INFORMATION IS INCLUDED IN THE MARKET REPORTS?
For every market report, a detailed Table of Contents is available, clearly stating what information is included. All Table of Contents can be found on our homepage and in the product brochures of the market reports.
Due to the fact that the information included in the market reports is derived from different sources, some information is not comparable across countries. Different sources mostly have different definitions.
If you would like to order, please fill out the report order form for the market report included in the relevant product brochure. Afterwards, please sign it and send it back to us by fax or by e-mail.
The market reports are delivered in PowerPoint and PDF format. If a different format is needed, please contact us before the purchase. It would also be possible to order printed versions of the reports for a slightly higher price.
In general, potential clients gain access to the report within a few hours after sending out the report order form.
In general, we provide customers with access to our website. After logging in, the customer can download the report as PowerPoint and PDF files.
Customers from Germany have to pay an additional tax rate of 19%. Customers from the European Union (EU) do not have to pay tax if they enter a valid VAT Identification Number into the report order form. Customers from non-EU countries do not have to pay tax. Moreover, tax has to be paid for all private purchases from the EU.
I HAVE A RESEARCH REQUEST THAT CANNOT BE ANSWERED THROUGH THE MARKET REPORTS. ARE THERE ANY FURTHER PRODUCTS?
If you require further information, we also offer Customized Research on all sectors and countries worldwide. After a detailed briefing, we conduct pre-research and provide potential customers wtih an offer.
Yes. Our product Full Access Global E-Commerce Reports gives customers access to all our E-Commerce market reports. Furthermore, access to all the market reports we publish during the subscription period is guaranteed.
If you are interested in purchasing several reports, please contact us. We will consider the possibility of bundle pricing.
Phone: Fax:
info@ystats.com www.ystats.com
Google+
- 8 -
May 2013 March 2013 July 2013 April 2013 November 2013 July 2013 January 2014 January 2014 December 2013 November 2013 September 2013
MENA B2C E-Commerce Report 2014 Turkey B2C E-Commerce Report 2014 Africa B2C E-Commerce 2013 Latin America B2C E-Commerce Report 2013 Europe B2C E-Commerce Report 2013
* Single User License
Selected References
Internet, Retail, Consulting, Finance and Other Companies
Internet Companies: Retail Companies: Finance Companies: Google Amazon Avira Skype First Data Citrix Online Wirecard 1 & 1 Consulting Companies: Other Companies: Skrill / Moneybookers Deutsche Telekom bwin Interactive Entertainment
OTTO Group
Digital River
Phone: Fax:
info@ystats.com www.ystats.com
Google+
- 9 -
Site License1
Report Title
Publication Date
Price ()
aN INvOIcE wIll bE sENT TO YOuR cOMPaNY. PlEasE cOMPlETE YOuR cONTacT DETaIls. Title: Mr/Mrs/Ms Last Name Job Title Company Email Address Telephone Number Fax Number Address City Country Your Order is subject to our Terms & Conditions as attached hereto. All Forms must have a signature to confirm your order: Signature Where did you find us? EU Companies must supply VAT No Purchase Order No (if required) Order Date
Note: Reports are provided in electronic PDF form. yStats.com will contact you in the future to provide our free newsletter or other mailings. If you do not wish to receive our newsletter or other mailings, you may advise us of this. Your contact information will not be sold to other organizations. 1) Site Licenses, allowing all users within a given geographical location of an organization to access the report, are available for double the price. 2) Global Site Licenses, allowing all worldwide users of an organization to access the report, are available for triple the price.
First Name
Google/Search Engine Google Adwords/Online Advertising Article in Trade Journal Press Release Social Media Recommendation Others: ________________________
Phone: yStats.com +49 GmbH (0) 40 & Co. - 39 KG 90 68 50 Fax: Behringstr. +49 28a, (0) 22765 40 - 39 Hamburg 90 68 51
Telefon: Fax:
- 10 -
Phone: Fax:
info@ystats.com www.ystats.com
Google+
- 11 -