Enterpreneur Development-Molly Unit Planner

DEPARTMENT OF BUSINESS MANAGEMENT ST.
JOSEPHS DEGREE & PG COLLEGE ACADEMIC YEAR 2013-14 UNIT PLANNER FOR BBA-VI SEMESTER,IIIYEAR
NAME: Mrs. MOLLY CHATURVEDI SUBJECT: ENTERPRENEURIAL DEVELOPMENT COURSE NO:-406601
UNIT I-INTRODUCTION
TOPIC CONTENT BOOKS, CHAP., PAGE NOS./ WEB RESOURCES TEACHING METHODOLOGY NO.OF HOURS EVALUATIO N/ FEEDBACK
Unit-1 Introduction to Enterpreneur
Introduction to Entrepreneur:The term Entrepreneur is defined as an agent who buys factors of production at certain prices in order to combine them into a product with a view to selling it at uncertain prices in future Characteristics of Entrepreneur: Hard work Desire for high achievement Highly optimistic Foresight Independence Types of Entrepreneur: Innovating Imitative Drone Solo Operator
The Dynamics of Enterpreneurial Development and Management,Fifth Edition,2009,Vasant Desai,Himalaya Publishing House, Unit-1,Pg.15-28 Entrepreneurial Development, 3 Edition,2009, Dr.S.S.Khanna,S.Chand Publishing Pvt.Ltd.,Unit1,2,3,Pg.1-7
Lecture method & interactive session Practical examples of corporate sector
Question and Answer
Functions of Entrepreneur: Idea generation Product analysis Completion of promotional facilities Nature of Entrepreneurs Assumption of risk Business decisions Managerial functions Importance of Entrepreneurs: Innovator in economic growth Generator of employment oppurtunities Complementing and supplementing economic growth Distinction between an Entrepreneur and a Manager : Motive Status Risk bearing Rewards Innovation
The Dynamics of Enterpreneurial Development and Management,Fifth Edition,2009,Vasant Desai,Himalaya Publishing House, Unit-1,Pg.15-28
Question and Answer
Entrepreneurial Development, 3 Edition,2009, Dr.S.S.Khanna,S.Chand Publishing Pvt.Ltd.,Unit1,2,3,Pg.1-7
Question and Answer
Women Entrepreneur:Group of women who initiate ,organise and run a business enterprise and adopts a business activity
The Dynamics of Enterpreneurial Development and Management,Fifth Edition,2009,Vasant Desai,Himalaya Publishing House, Unit-1,Pg.72-83 Entrepreneurial Development, 3 Edition,2009, Dr.S.S.Khanna,S.Chand Publishing Pvt.Ltd.,Unit3,Pg.1-7
Lecture method & interactive session Practical examples of corporate sector .
Question and Answer
Functions of Women Entrepreneurs: Exploration of the prospectus of starting a new business enterprise Coordination,administration,control Supervision & leadership
The entrepreneurial Culture:Culture consists of tangible man made objects such as automobiles,clothing and intangible concepts such as laws,morals and knowledge.In addition culture includes the values,character,skills acceptable with in the particular society Sub Cultures of Entrepreneurship: Culture of a business Business ethics Productivity culture Successful Entrepreneurs: Good Analytical skills
The Dynamics of Enterpreneurial Development and Management,Fifth Edition,2009,Vasant Desai,Himalaya Publishing House, Unit-1,Pg.24-32 Entrepreneurial Development, 3 Edition,2009, Dr.S.S.Khanna,S.Chand Publishing Pvt.Ltd.,Unit-1 Pg.104-117
2 Question and Answer
Good Decision making skills Good Presentation skills Good Understanding of financial products and markets Exposure to international environment
Unit-2 Entrepreneurship
. Introduction:Entrepreneurship is the propensity of mind to take calculated risks with confidence to achieve a predetermined business or industrial objective Theories of Entrepreneurship: Psychological Theories Sociological Theories Anthropological Theories Economic Theory Dynamic Entrepreneurship Innovation Theory Maslows Need Hierarchy Theory Entrepreneurship Environment:Entrepreneurship environment refers to the various facets with in which enterprises-Big,Medium,Small have to operate. Classification of Environment: Political Environment
. The Dynamics of Enterpreneurial Development and Management,Fifth Edition,2009,Vasant Desai,Himalaya Publishing House, Unit-1,Pg.140-160
Lecture method& interactive session Practical examples of corporate sector
Question &Answer
Economic Environment Social Environment Technological Environment Cultural Environment The Dynamics of Enterpreneurial Development and Management,Fifth Edition,2009,Vasant Desai,Himalaya Publishing House, Unit-2,Pg.140-160 Lecture method& interactive session Practical examples of corporate sector Question &Answer
Entrepreneurship Development Entrepreneurial competence makes all the difference to the rate of economic growth.Entrepreneursinnovate,develops and innovation is the specific instrument of entrepreneurship and is a person who senses opportunity for economic gains in the socio economic spheres around him and initiates activity leading to production/distribution and services Types of Entrepreneurial Development Program: Entrepreneurship Awareness Training Programme Industrial Motivation Programme Entrepreneurship Development Programme Policies governing Entrepreneurs:. Survey of Entrepreneurial opportunities Selection of Entrepreneur Entrepreneurial Awareness Entrepreneurial Development
Question &Answer
Role of Entrepreneurship in Economic Development: Promotes capital formation by mobilizing the idle saving of the public Promotes balanced regional development Induces backward and forward linkages which stimulate the process of economic development . . Meaning and Need of Rural Entrepreneurship:Entrepreneurship emerging in rural areas is rural entrepreneurship and implies rural industrialization Need of Entrepreneurship: Labour intensive and have high potential in employment generation. Industries have high potential for income generation in the rural areas. Industries encourage dispersal of economic activites in the rural areas and promotes regional development
. Entrepreneurial Development, 3 Edition,2009, Dr.S.S.Khanna,S.Chand Publishing Pvt.Ltd.,Unit-1 Pg.14-18
Question &Answer
. Entrepreneurial Development, 3 Edition,2009, Dr.S.S.Khanna,S.Chand Publishing Pvt.Ltd.,Unit-1 Pg.24-26
Lecture method &interactive session
Question &Answer
Growth of Entrepreneurship in India :Entrepreneurship during Pre Independence: Disappearance of the Indian Royal Courts Low priced British made goods produced on the large scale which reduced the competition of the Indian products.
Entrepreneurial Development, 3 Edition,2009, Dr.S.S.Khanna,S.Chand Publishing Pvt.Ltd.,Unit-1 Pg.10-14
2 Lecture method &interactive session
Question &Answer
Entrepreneurship during Post Independence: Proper distribution of economic power Encourage the tempo of industrialization by spreading entrepreneurship from the existing centres to other cities Disseminates the entrepreneurship acumen concentrated in a few dominant communities
Entrepreneurial Development, 3 Edition,2009, Dr.S.S.Khanna,S.Chand Publishing Pvt.Ltd.,Unit-1 ,Pg10-14
Question &Answer
Problems of Entrepreneurship:Problems of Women Entrepreneurship: Problem of Finance Scarcity of raw material Stiff competition Lack of Education
Entrepreneurial Development, 3 Edition,2009, Dr.S.S.Khanna,S.Chand Publishing Pvt.Ltd.,Unit-1 ,Pg26-29
Question &Answer
Problems of Rural Entrepreneurship: Inadequate flow of credit Use of obsolete technology Poor quality standard Inadequate infrastructural facility
.Unit-3 Entrepreneurship Development Programmes
. Entrepreneurship Development:EDP Programmes are deemed to offer the solutions to different problems pertaining to different entrepreneurs: Objectives of EDPs: Develop and strength their entrepreneurial quality Formulate project for the product Acquire the necessary managerial skills. Phases of EDPS: Pre training Training Phase Post Training Phase Institutions for Entrepreneurship Development : Entrepreneurship Development Institute of India(EDII): Augment the supply of trained entrepreneur through
. The Dynamics of Enterpreneurial Development and Management,Fifth Edition,2009,Vasant Desai,Himalaya Publishing House, Unit-2,Pg.211-218
. Lecture method &interactive session 1
. Question &Answer
Question &Answer
training Generate a multiplier effect on oppurtunities for self employment National Institute for Entrepreneurship & Small Business Development(NIESBUD): Coordinating and overseeing activites of various institutes Conducting EDP courses Science and Technology Entrepreneurship Parks(STEPS): BIT STEP has developed a unique technology for automatic wire length measurement system TREC STEP has developed technology for hi tech paints for nuclear applications,besides other hi tech and import substitutive products. SJEC STEP has already transferred technology of liquid level pump controller to one of its entrepreneurs for commercial exploitation Centre for Entrepreneurship Development:-
Question &Answer
Question &Answer
The Dynamics of Enterpreneurial Development and Management,Fifth
Question &Answer
Entrepreneurs were selected from through behavioural tests A survey of investment opportunity was made for identifying industries having good scope in the area. The Employee Motivation Centre(EMC): Set up in Assam in the north eastern region of India conducts entrepreneurial development programmes. Different state government offices were given motivational training under this programme National Alliance Of Young Entrepreneurs: Getting better access to capital ,infrastructure and markets Identifying Investment Opputunities Sponsoring delegations,participation in trade fairs,exhibitions
Edition,2009,Vasant Desai,Himalaya Publishing House, Unit-2,Pg.211-218
Question &Answer
Question &Answer
Small Industrial Development
The Dynamics of Enterpreneurial Development
Question &Answer
Organisation: Support services in Entrepreneurship Development Management Training Project Profiles,TestingServices,Ma rketing support
and Management,Fifth Edition,2009,Vasant Desai,Himalaya Publishing House, Unit-2,Pg.211-218
Role of Development Banks:They are involved in The promotional activites like carrying out industrial potential surveys Identification of potential entrepreneurs Conducting Entrepreneurship Development Programmes Providing Technical Consultancy
The Dynamics of Enterpreneurial Development and Management,Fifth Edition,2009,Vasant Desai,Himalaya Publishing House, Unit-2,Pg.219
Question &Answer
The Dynamics of Enterpreneurial Development Role of Business Schools:and Management,Fifth Indian business schools have made a more Edition,2009,Vasant modest foray into entrepreneurship Desai,Himalaya Publishing education House, Unit-2,Pg.219-220 At IIM Lucknow ,the New Venture Planningcourse has seen an enrolment as high as 70% in some years. IIM Banglore offers as many as four electives covering the entire gamut- from the regulation
Question &Answer
Managing New Ventures to the gung ho Entrepreneurship from the tenches:A Real World Prespectives Further a course in social entrepreneurship is being introduced. Laboratory in Entrepreneurship Motivation,is also one of the elective course in IIM,Ahmedabad,for young Entrepreneurs. The Dynamics of Enterpreneurial Development EDPs of SIDBI:and Management,Fifth Edition,2009,Vasant Desai,Himalaya Publishing The aim of SIDBIs EDPs is to House, Unit-2,Pg.220 build and nurture reservoir of Entrepreneurs.Such EDPs are conducted through the specialized agencies in Entrepreneurship Development Institute of India (EDIs),Technical Consultancy Organisation(TCO) and Centre for The Dynamics of Entrepreneurship Enterpreneurial Development Developments(CEDs). and Management,Fifth SIDBI is constantly endeavouring Edition,2009,Vasant to address these problems by Desai,Himalaya Publishing bringing reputed management and House, Unit-2,Pg.211-218 technical institutions close to the small scale industries. SIDBIs strategy for entrepreneurship development involves support to specifically
Question &Answer
Lecture method & interactive session
Question &Answer
designed programmes covering the target groups like Rural Poor,Women,Scheduled Castes/Tribes. Role of Commercial Banks:The bank recognizes the importance of small scale industries in industrial development and started financing small scale industries on a lagre scale Liberalised scheme of financing small scale industries where in 75% of the project cost is met as a bank loan. Entrepreneur scheme of financing technically qualified personnels Equity fund scheme for providing interest free loan to meet the equity gap upto Rs.1 Lakh . Unit-4 Establishing a Small Enterprise Location of an Enterprise:Location consideration for the establishment of manufacturing plant is critical to the operations of the set up in an uninterrupted and least resistant matter.Considerable emphasis is laid from the technical point of view regarding site locations. The Dynamics of Enterpreneurial Development and Management,Fifth Edition,2009,Vasant Desai,Himalaya Publishing House, Unit-2,Pg.221-222 Lecture method & interactive session. Question &Answer
Lecture method & interactive session.
Question &Answer
Need for Enterprise Location When a new enterprise is to be established Whenever the existing factory is not in a position to obtain renewal leve l of lease. When an undesirable location is to be abandoned Steps in Enterprise Location:According to Bethel,Atwater and Smith Enterprise location involves three steps,they are: Selection of the region: Availability of raw material Government Polices Selection of the Locality Availability of Labour Banking facility Selection of the exact site Price of Land Commercial services Communication Selection of the optimum site Comparative economic survey Alternativ e site The Dynamics of Enterpreneurial Development and Management,Fifth Edition,2009,Vasant Desai,Himalaya Publishing House, Unit-2,Pg.647-652
Lecture method & interactive session
Question &Answer
Project Concept:A Project is a productive activity and can be defined as a scientifically evolved work plan devised to achieve a specific objective with a specified period of time The three basic attributes of the Project Concept are: Course of Action Specific Objectives Definite Time Perspective \ Characteristics of Project Concept: Investment Pattern Benefit or Gains Time Limit Location Classification of Projects: Quantifiable and NonQuantifiable: Quantifiable projects are those in which a plausible quantitative assessment of benefits can be made where as in Non Quantifiable Projects it is not possible Sectoral Projects: Agriculture & Allied sector Irrigation and Power Sector Industry and Mining Sectors
Techno Economic Projects: Factor intensity orientation concept Causation oriented classication
Margnitude oriented classification Financial Institutions Classification: New Projects Expansion Projects Modernisation Projects Diversification Projects
Services Projects:Welfare Projects Services Projects Research and Development Projects Educational Projects Dimensions of Projects: They initiate the process of developmentProduction,Employment They become the catalytic agents of economic development Projects provides the framework of the future activites of an Organisation Projects involves substantial financial outlays. The Dynamics of Enterpreneurial Development and Management,Fifth Edition,2009,Vasant Desai,Himalaya Publishing House, Unit-2,Pg.237-239
Formatted: Tab stops: 1.67", Left
The Project Cycles:The Project work comprises of several distinct stages,it consists of three main stages: Project Identification:The Project cycles begins with the identification of Project ideas that appear to represent a high priorty to achieve important development objectives. Project Preparation:Project should be designed with a view to how they will be implemented.Appropriate design is essential.The design of projects need to be adopted to local,political,administrative,econo mic,cultural conditions Project Implementation:All Project identification and preparation work is directed towards facilitating implementation and helping to ensure its success.
Ex post Evaluation:The Project cycle does not end
when implementation is completed and the project goes into operation.The main purpose is to learn lessons for the design of future projects and help ensure accountability. Project Priorty:Rural development projects intend to provide a sustained increase in agricultural output and generation of adequate gainful employment Project Planning: Planning would help to optimize the use of scarce resources Optimisation and better utilization of the existing resources. Results in the desired benefits
Project Report Selection:A Project report incorporating relevant data in respect of a project serves as guide to management and records merits and The Dynamics of demerits in allocating resources to Enterpreneurial Development production of specific goods and services. and Management,Fifth Edition,2009,Vasant Parties Interested in Project Report:Desai,Himalaya Publishing Financial Institutions House, Unit-2,Pg.292-300 Commercial Banks Financial Corporations Scope of Project Report:-
Economic Aspect Technical Aspect Financial Aspect Production Aspect Managerial Aspect
Contents of a Project Report: Objective and Scope of the report Product Characteristics Market Position and Trends Raw Material Manufacture Importance of a Project Report Project report is of great importance ,it highlights the practicability of a project in terms of different factors,like economy,finance,technology and social desirability Performa of a Project Report Introduction Scheme Profitability and Projections Infrastructure Names and Address of Suppliers Remarks Types of Ownership Organisation:Introduction: Every Entrepreneur has to decide at the
outset,about the type of Organisation which he plans to select for his private enterprise,it is an important entrepreneurial decision The deciding core factors are: Types of business Selection of industry and the area of operation Scope of operations Amount of capital funds required Comparative tax advantage Ownership Organisation:The owner of a small industry values his undertaking for the job it provides him as well as for any return it may make on his invested capital Types of Ownership Organisation are: Sole Proprietorship Partnership Co-operative Society Joint stock company
Formatted: Normal
Introduction to Incentives:The term Incentive means encouraging
productivity.It is a motivational force which makes an Entrepreneur take a right decision and act upon it.Broadly includes Concessions,Subsdies,Bounties Need of Incentives: To correct regional imbalances in development To promote entrepreneurship by removing economic constraints Objectives of Incentives: Entrepreneurship Development Regional Development Provide Competitive strength Motivate people for new ventures Types of Incentives: Fiscal Incentives Tax concession Incentives for exports including duty drawbacks Financial Incentives: Seed Capital Credit on Priorty Promotional Schemes Foreign Direct Investment Industrial Growth centres Export Processing Zones Marketing Support:-
National Small Industries Corporation SIDO Export Promotion Councils Organisational Support Consultancy Training Workshops and Seminars Subsidy:Subsidy denotes a single lump sum which is given by a Government to an Entrepreneur to cover the cost. Subsidies in Operation: Export/Import subsidy Capital investment subsidy Transport subsidy Advantages of Incentives and Subsidies: Bring industrial development uniformly in all regions Develop more new entrepreneurs which leads to entrepreneurial development
Disadvantages of Incentives and Subsidies:-
Empirical studies reveal that the incentives and subsidies are being hioghly misused Incentives and Subsdies turned out to be grounds for dishonesty Resulted in financial drain on the exchequer
NO. OF CLASSES AT THE END OF UNIT-2
10
.UNIT-3-MARKETING STRATEGY AND PLANNING
TOPIC
CONTENT
BOOKS, CHAP., PAGE NOS./ WEB RESOURCES
NO. OF HRS.
TEACHING METHODOLOGY
EVALUATION/ FEEDBACK
CORPORATE STRATEGIC PLANNING
INTRODUCTIONTO CORPORATE STRATEGIC PLANNING:-The process of developing and maintaining a strategic fit between the organizations goals and capabilities and its changing market oppurtunities DEFINING MARKETING ROLE OF ORGANISATION : - Its Vision:a)-future performance b)-market position - Its Mission:a)-what it wants to accomplish in the larger environment b)-statement of organisation purpose - Its Objectives:a)-how company will achieve its goal b)-written form,clear,precise among all employees. INTRODUCTION TO BUS. STRATEGIC PLANNING:-Marketing logic by which the business unit hopes to create customer value and achieve profitable customer
1)- Philip kotler,Principles of Marketing,13edition,Pearson education,Inc& Dorling Kindersley Publishing Inc. Year-2011 Chapter-2 Pg-34-37 2)- V.S.Ramaswamy2)-V.S Ramaswamy&Namakumari Marketing management,4 edition, Macmillan Publishers India Ltd, Year-2010 Chapter-9,Pg-135-142
Lecture &interactive session
Question & Answer
BUSINESS STRATEGIC PLANNING
1)- Philip kotler,Principles of Marketing,13edition,Pearson education,Inc& Dorling Kindersley Publishing
Lecture & interactive session
Question & Answer
relationships SWOT ANALYSIS a)-Strength:-internal capabilities of company b)-Weakness:-internal limitation of company c)-Oppurtunity:-external factor that firm exploits d)-Threat:- external factor that may challenge the companys performance
Inc.Year-2011 Chapter-2 ,Pg-48-52
-STRATEGIC FORMULATION/PLANNING:a)-develop strategic plans b)-develop marketing plans -STRATEGIC IMPLEMENTATION:a)-turns marketing strategies and plans into marketing actions b)-helps in accomplishing marketing objectives -STRATEGIC CONTROL:a)-measures and evaluates results of marketing strategies b)-takes corrective action to ensure that objectives are achieved
Marketing Process
INTRODUCTION The process by which companies create value for customers and build strong customer relationships in order to capture value from customer CUSTOMER DRIVEN MARKETING STRATEGY:a)-Whats our target market b)-Whats our value proposition -INTEGRATED MARKETING PROGRAM:a)-company develop marketing plans b)-deliver the intended customer value -BUILDING CUSTOMER RELATIONSHIP:-delivering superior customer value and satisfaction -Customer relationship management -Customer perceived value -Customer satisfaction -Customer relation level & tools
1)- Philip kotler,Principles of Marketing,13edition,Pearson education,Inc& Dorling Kindersley Publishing Inc.Year-2011 Chapter-1 ,Pg-5-22 2)-RajansaxenaMarketing management,3rdedition,TataMc graw-Hill Publishing company Ltd.Year-2004 Chapter-1,Pg-21-25
Question & Answer
MARKETING PLAN
)- Philip kotler,Principles of Marketing,13edition,Pearson education,Inc& Dorling Kindersley Publishing Inc. Year-2011
Question & Answer
Chapter-1 ,Pg-12-14 NO. OF CLASSES AT THE END OF UNIT-3
10
UNIT-4-MARKET SEGMENTATION
TOPIC CONTENT BOOKS, CHAP., PAGE NOS./ WEB RESOURCES NO. OF HRS TEACHING METHODOLOGY EVALUATION/ FEEDBACK
CONCEPT OF TARGET MARKET
INTRODUCTION:A set of buyers sharing common needs or characteristics thah the company decides to serve EVALUATING MARKET SEGMENTS:a)-segment size and growth b)-segment structural attractiveness c)-company objectives and resources -SELECTING TARGET MARKET SEGMENTS:a)concentrated:- a firm goes after a large share of one or a few segments b)- mass :a firm ignores market segment differences c)-segmented :a firm decides to target several market segments and design separate offers for each INTRODUCTIONDividing the total market into smaller segments SEGMENTING CONSUMER MARKETS:-geographic -demographic -psychographic
1)- Philip kotler,Principles of Marketing,13edition,Pearson education,Inc& Dorling Kindersley Publishing Inc. Year-2011 Chapter-7,Pg-170-177 2)- RajansaxenaMarketing management,3rdedition,TataMc graw-Hill Publishing company Ltd ,Year-2004 Chapter-9,Pg-216-217
Question & Answer
MARKET SEGMENTATIO N
1)- Philip kotler,Principles of Marketing,13edition,Pearson education,Inc& Dorling Kindersley Publishing Inc. Year-2011 Chapter-7, Pg-162-170
Question & Answer
-behavioral SEGMENTING BUSINESS MARKETS:-psychographic -behavioral -occasion -benefit REQUIREMENT FOR EFFECTIVE SEGMENTATION:-measurable -accessible -substantial -differentiable -actionable Segmentation analysis INTRODUCTIONThe way the product is defined by consumer on important attributes Types of positioning:adventerous(thumsup) Emotional(diamonds) -Positioning strategies:-more for more -more for the same -the same for less -less for much less
2)- RajansaxenaMarketing management,3rdedition,TataMc graw-Hill Publishing company Ltd. Year-2004 Chapter-9,Pg-198-216
PRODUCT POSITIONING
1)- Philip kotler,Principles of Marketing,13edition,Pearson education,Inc& Dorling Kindersley Publishing Inc. Year-2011 Chapter-7 , Pg-178-185 2)- RajansaxenaMarketing management,3rdedition,TataM cgraw-Hill Publishing company Ltd. Year-2004 Chapter-9,Pg-217-218
Question & Answer
10
Formatted Table
UNIT-5-CONSUMER AND ORGANISATIONAL BUYING BEHAVIOUR
TOPIC
CONTENT
BOOKS, CHAP., PAGE NOS./ WEB RESOURCES
NO. OF HRS
TEACHING METHODOLOGY
EVALUATION/ FEEDBACK
INTRODUCTIO N TO CONSUMER BEHAVIOUR
The buying behavior of final consumersindividual and households that buy goods and services for personal consumption NATURE:a)-behaviour that consumer displays while making purchases b)-consumer response to marketer effort
1)-Consumer Behaviour, Roger.D.Blackwell,10th Edition,Thomas learning Inc. Year-2007 Chapter-1,Pg-3-30
Question & Answer
2)- Philip kotler,Principles of Marketing,13edition,Pearson IMPORTANCE: education,Inc& Dorling a)-reveals details of what they buy,where& Kindersley Publishing Inc. how often they buy Year-2011 b)-brand and company relationship behavior of consumer. Chapter-5,Pg-114-115
FACTOR INFLUENCING CONSUMER BEHAVIOUR
Psychological : -motivation -perception -learning
1)- Philip kotler,Principles of Marketing,13edition,Pearson education,Inc& Dorling Kindersley Publishing
Lecture &interactive session
Question &Answer
-beliefs and attitude Cultural: -culture -subculture -social class Social: -reference group -family -role and status Personal: -age and lifecycle -occupation -lifestyle -personailty MODELS OF CONSUMER BEHAVIOUR BUYER BEHAVIOUR IN DIFFERENT SITUATIONS:-complex buying behavior -Dissonance reducing buying behavior -Habitual buying behavior -Variety seeking buying behaviour
Inc.Year-2011 Chapter-5, Pg-117-129 2)- Rajansaxena Marketing management,3rdedition,TataM cgraw-Hill Publishing company Ltd. Year-2004 Chapter-7,Pg-169-175
1)- Philip kotler,Principles of Marketing,13edition,Pearson education,Inc& Dorling Kindersley Publishing Inc. Year-2011 Chapter-5 ,Pg-116-117,Pg129-130 2)- Rajansaxena Marketing management,3rdedition,TataM cgraw-Hill Publishing company Ltd. Year-2004 Chapter-7,Pg-151-175
Question & Answer
CONSUMER DECISION MAKING PROCESS
-Post purchase behavior: Consumer takes further action after purchase, based on their satisfaction and dissatisfaction -Cognitive dissonance:buyer discomfort caused by postpurchase conflict
1)- Philip kotler,Principles of Marketing,13edition,Pearson education,Inc& Dorling Kindersley Publishing Inc. Year-2011 Chapter-5 ,Pg-133-136 2)- Rajansaxena Marketing management,3rdedition,TataM cgraw-Hill Publishing company Ltd. Year-2004 Chapter-7,Pg-166-168
Question & Answer
-Consumer Decision for new products:a)-awareness b)-interest c)-evaluation d)-trial e)-adoption ORGANISATIO N BUYER BEHAVIOUR INTRODUCTION:-The buying behavior of the organisation tha buy goods and services for use in the production of other products and services or to resell CHARACTERISTICS:a)-business markets contain fewer but larger buyers b)-demand in business market fluctuates more and more quickly NATURE:-
1)- Philip kotler,Principles of Marketing,13edition,Pearson education,Inc& Dorling Kindersley Publishing Inc . Year-2011 Chapter-6 ,Pg-140-152
2)- Rajansaxena Marketing management,3rdedition,TataM cgraw-Hill Publishing company Ltd. Year-2004
a)-business purchases involve more buyers b)-business buying involves a more professional purchasing effort
Chapter-8 ,Pg-179-189
PARTICIPANTS IN THE BUSINESS BUYING PROCESS:-users -influencers -buyers -deciders -gatekeepers BUSINESS BUYING PROCESS -problem recognition -general need description -product specification -Supplier search -proposal solicitation -supplier selection -order routine specification -performance review.
ORGANISATIO NAL BUYERS
Institutional Market:schools,hospitals that provide goods and sevices to people
Government Market:Federal,state and local that purchase or rent goods and services for carrying out the main functions of govt.
DIFFERENCES BETWEEN CONSUMER BEHAVIOUR AND ORGANISATIO N BUYING BEHAVIOUR
CONSUMER BEHAVIOUR:- individuals and households that buy goods and services for personal consumption ORGANISATION BUYING BEHAVIOUR:Business buying can range from routine to incredibly complex, involving a few or very many decision makers and buying influences
1)-Philip kotler,Principles of Marketing,13edition,Pearson education,Inc& Dorling Kindersley Publishing Inc . Year-2011 Chapter-6 ,Pg-140-157 2)- Rajansaxena Marketing management,3rdedition,TataM cgraw-Hill Publishing company Ltd. Year-2004 Chapter-8, Pg-179-189
10
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DEPARTMENT OF BUSINESS MANAGEMENT ST.

Unit-1 Introduction to Enterpreneur

Lecture method & interactive session Practical examples of corporate sector

Question and Answer

Lecture method & interactive session Practical examples of corporate sector

Question and Answer

Entrepreneurial Development, 3 Edition,2009, Dr.S.S.Khanna,S.Chand Publishing Pvt.Ltd.,Unit1,2,3,Pg.1-7

Lecture method & interactive session Practical examples of corporate sector

Question and Answer

Lecture method & interactive session Practical examples of corporate sector .

Question and Answer

Lecture method & interactive session Practical examples of corporate sector

2 Question and Answer

Lecture method& interactive session Practical examples of corporate sector

Lecture method& interactive session Practical examples of corporate sector

. Entrepreneurial Development, 3 Edition,2009, Dr.S.S.Khanna,S.Chand Publishing Pvt.Ltd.,Unit-1 Pg.14-18

Lecture method& interactive session Practical examples of corporate sector

. Entrepreneurial Development, 3 Edition,2009, Dr.S.S.Khanna,S.Chand Publishing Pvt.Ltd.,Unit-1 Pg.24-26

Lecture method &interactive session

Entrepreneurial Development, 3 Edition,2009, Dr.S.S.Khanna,S.Chand Publishing Pvt.Ltd.,Unit-1 Pg.10-14

2 Lecture method &interactive session

Entrepreneurial Development, 3 Edition,2009, Dr.S.S.Khanna,S.Chand Publishing Pvt.Ltd.,Unit-1 ,Pg10-14

Lecture method &interactive session

Entrepreneurial Development, 3 Edition,2009, Dr.S.S.Khanna,S.Chand Publishing Pvt.Ltd.,Unit-1 ,Pg26-29

Lecture method &interactive session

.Unit-3 Entrepreneurship Development Programmes

. Lecture method &interactive session 1

Lecture method &interactive session

Lecture method &interactive session

Lecture method &interactive session

The Dynamics of Enterpreneurial Development and Management,Fifth

Lecture method &interactive session

Edition,2009,Vasant Desai,Himalaya Publishing House, Unit-2,Pg.211-218

Lecture method &interactive session

Lecture method &interactive session

Small Industrial Development

The Dynamics of Enterpreneurial Development

Lecture method &interactive session

and Management,Fifth Edition,2009,Vasant Desai,Himalaya Publishing House, Unit-2,Pg.211-218

Lecture method &interactive session

Lecture method &interactive session

Lecture method &interactive session

Lecture method & interactive session

Lecture method & interactive session.

Lecture method & interactive session

Ex post Evaluation:The Project cycle does not end

Introduction to Incentives:The term Incentive means encouraging

Disadvantages of Incentives and Subsidies:-

NO. OF CLASSES AT THE END OF UNIT-2

.UNIT-3-MARKETING STRATEGY AND PLANNING

BOOKS, CHAP., PAGE NOS./ WEB RESOURCES

CORPORATE STRATEGIC PLANNING

Lecture &interactive session

Question & Answer

BUSINESS STRATEGIC PLANNING

1)- Philip kotler,Principles of Marketing,13edition,Pearson education,Inc& Dorling Kindersley Publishing

Lecture & interactive session

Question & Answer

Inc.Year-2011 Chapter-2 ,Pg-48-52

Lecture & interactive session

Question & Answer

)- Philip kotler,Principles of Marketing,13edition,Pearson education,Inc& Dorling Kindersley Publishing Inc. Year-2011