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NATURALISTIC OBSERVATION
SYSTEMATIC STUDY OF A PERSON IN HER OWN
ENVIRONMENT ADVANTAGES
DISADVANTAGES
OBSERVER BIAS BEHAVIOR DEPENDS ONN TIME, PLACE AND OTHER FACTORS
Case studies
An intense study of one person or one group. Generally an intense study of
one person to get a thorough understanding of the past to understand the present
May combine a number of methodologies Advantages
Disadvantages
Observer bias
Interview
Subject and psychologist interact verbally
May be structured or unstructured Disadvantage
Advantage
Survey Method
Carefully selected groups (random selection)
Large numbers at one point Relevant answers Impersonal answers that may not be truthful
Testing Method
Use to collect and compare peoples behaviors
Numerous types of test- numerous uses
Correlation
EXPERIMENTAL
Noted most for using the scientific Method Start with Hypothesis Select subject
How- again randomly Experimental group Control group Independent variable Dependent variable
Variables
Watch out for experimental bias Final steps analyze the hypothesis
Method has four steps 1. Observation and description of a phenomenon or group of phenomena. 2. Formulation of an hypothesis to explain the phenomena. In physics, the hypothesis often takes the form of a causal mechanism or a mathematical relation. 3. Use of the hypothesis to predict the existence of other phenomena, or to predict quantitatively the results of new observations. 4. Performance of experimental tests of the predictions by several independent experimenters and properly performed experiments.