Professional Documents
Culture Documents
FdSc Tourism
STUDENT HANDBOOK
2009-10
Please note:
This handbook is for general guidance only. Content may be subject to change.
Page
1. Introduction 1
2. Programme Management 1
6. Programme Specification 20
May we begin by warmly welcoming you to the Foundation Degree in Tourism. The
College is delighted that you have chosen to study with us. We are sure you are
going to have a great time here and will get a great deal from the programme.
This Student Handbook is designed specifically for the Foundation Degree you are
studying, the FdSc in Tourism. In it you will find information about:
1 Programme Management
Student support in the College is based on the ground floor in the ‘student
services’ department. You can also contact them by calling them on 01752
305803, or e-mail studentservices@cityplym.ac.uk. The Higher Education
Team (located in room K106 of the HE Centre on the first floor of the Kings
Road campus) are also available to provide support and respond to a range
of queries and/or concerns related to your time as a higher education
student.
Key staff helping you through the challenges of study at this level include:
the Programme Manager for your Foundation Degree. As part of the
Programme Management Group, s/he is responsible for the effective delivery
and promotion of the programme and providing, as required, specialist
advice to students.
Other vital cogs are the Module Leaders who you can contact with queries
relating directly to their module(s).
You will also have a Personal Tutor throughout your studies – for further
details see section 3.6.5
• Email
• University of Plymouth Student Portal
• College intranet (Moodle)
• Higher Education notice board in the HE Suite (1st floor, Kings
Road)
• Google Calendar
• Business
• Professional Studies
• Public Services
• Performing Arts
University level education (or Higher Education, as it is often referred to) may be
very different from your previous experiences of school, college or the workplace.
This section describes some of the key features of your new learning environment.
General descriptions of expectations can be found at section 4.4
Full-time:
Each module is taught over either one or two semesters. Semester 1 runs
from 21 September 2009 until 29 January 2010. Semester 2 runs from 1
February 2010 until 28 May 2010.
During your induction you will receive your timetable detailing when classes
take place for your programme. Classes may be timetabled anytime on
Mondays to Fridays between 9.00 and 18.00.
You will hear reference being made to your programme of study and your
programme. These terms are interchangeable.
Please see Section 6 of this document for your Programme Structure, which
will outline the modules you will be studying, and whether they are core or
optional.
On the following page there are some key messages to you as a new
student. The rest of this section gives a detailed explanation of what to
expect and where you can find help as you begin your studies.
Probably the most significant difference between university level study and
secondary education is the amount of personal responsibility you have. This
has implications for how you approach your studies.
You will receive some ‘traditional teaching’ – when lecturers tell you what
you ‘need to know’ – but you will have to take responsibility for acquiring
all the required knowledge.
At this level of study there will be an expectation that you are responsible
and capable of acting on your own initiative.
This new freedom can be exciting and stimulating but it can also be worrying
or even frightening at times. You may be used to a learning or workplace
environment with more fixed hours and routine activities, so your weekly
timetable may not appear to be particularly full. For example, the contact
time that you have with lecturers will be a fraction of the hours that you
should expect to spend on the module as a whole. As an indication, the
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average amount of ‘total student effort’ expected for a 20 credit module will
be around 200 hours, but you may only be timetabled for 60 hours. You
must, therefore, learn to use your time constructively.
Your most valuable learning will be done in your own time and in your
own way.
3.3.1 Reading
Please note that you may only be able to borrow basic texts from the
library on a short-term basis. Demand for these texts may be very
high at certain times in the year, so do not rely on them being
available.
To help you in your studies the College has libraries, study areas and
production facilities. At the Kings Road site there is a main library and
a smaller specialist library for those studying construction and marine
engineering. At the Goschen site there is a main library and two
further study areas. Altogether there are some 55,000 books, over
300 current journals and e-resources including electronic copies of
key textbook titles. There are 219 computers for individual study, all
with access to the internet, to the Microsoft office suite and to
specialist programs, as well as linking you to the e-resources at the
College and at the university. There is a silent study room at the
Goschen Centre and a seminar room at Kings Road, where there is
also an IT suite used exclusively by Higher Education students.
The main libraries are open for 47 hours each per term-time week and
30 hours between them in vacations. There are 176 study places at
group tables and individual study carrels and many of these have wi-fi
access.
When you start your course you will have an induction into the
facilities and resources which will be linked to the subjects you study.
There is a subject librarian specialising in each area who works with
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your lecturers to provide the materials you need. If you want particular
titles added to stock please hand your recommendations in at a
service point. There are also Study Support Assistants who will help
you with the computers and the range of software, including Web 2.0
resources.
3.4.1 Lectures
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Most modules have timetabled lectures. While lecturing styles may
vary, you will need to develop note-taking skills and other techniques
to help you get the most out of a lecture.
Lecturers will not give you all the information on a topic but provide a
structure from which you can work to develop your knowledge and
ideas. While a lecture introduces important concepts, you will need to
develop your understanding of these concepts by further reading,
research, discussion and working through problems in tutorials.
3.2.1 Seminars/Tutorials/Workshops
3.2.2 Practicals
Student Handbook Page 9 of 75
N/A
3.2 Assessment
In addition to teaching, academic support and private study there are often
factors which influence your learning environment. If you are aware of these,
you will be able to manage your studies more effectively.
Learning refers not simply to the sum total of facts and information
you can recall at a given moment. It also relates to how you use and
apply information; and how you find, store and retrieve it. One of your
aims as a student should be to become a more effective learner.
To assess how well you are learning, you should frequently check
your progress. One method is to keep in touch with your tutors and
your fellow students; another is ensuring you are well organised and
up-to-date with deadlines. If at any time you experience doubt or
problems with your studies, you must take quick action to resolve
them. Do not be afraid to ask for help from academic staff.
Good time management lies at the root of effective learning. You will
need to plan the use of your time carefully. You will have the
demands of your programme, learning in lectures and tutorials,
working on assessments and completing your private study to
consider.
In planning your time, you will have to think realistically about the
number of hours that you need to work to be a successful student. If
you are studying full-time, we would expect that your lectures, other
timetabled sessions and private study taken together will amount to a
working week of around 37 hours, or 200 hours for each 20 credit
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module. The amount of study effort required, however, varies from
student to student. This depends on factors such as your reading
speed and ability to absorb information, your skills in planning and
writing assignments, etc. As you progress, you will discover your
strengths and weaknesses and identify which areas you need to
spend more time on.
3.2.3 Attendance
As you are responsible for your own learning, you have to take
responsibility for attending timetabled sessions. In some modules if
you do not attend consistently you may risk losing marks, either
directly or by missing an assessed presentation or group activity. You
will be expected to be available for every week of your college terms.
Please ensure that holidays are only arranged outside of term and
assessment commitments.
• Drew, S and Bingham, R (2004) The Student Skills Guide. 2nd edition.
Aldershot: Gower
• Pears, R and Shields, G (2008) Cite Them Right: the Essential Guide
to Referencing and Plagiarism. 7th edition. Newcastle upon Tyne: Pear
Tree Books
Your programme has been designed to put all this in perspective, and give
you the opportunities to develop the requisite skills. Work relatedness is
integral to the modules, and many specifically offer you the opportunity to
view the world of work, even if you are studying full time. Your programme
specification details the knowledge skills and understanding will be able to
that you will have acquired should you succeed in passing the course. Your
Student Handbook Page 16 of 75
personal tutor will help you to complete a Professional Development Profile
to evidence this.
Of course, most of your programme has been designed to help you make
progress with your career plans, and your work based learning, PDP and
other work-related activities will be important in preparing you to succeed in
your career aspirations. In addition, your programme has been designed
with the involvement of local employers. Many of them are prepared to come
to your college to give talks to students about their working environment and
the qualities that they expect from potential employees. Please make every
effort to attend such events and to profit from such employer contacts.
Many of your teaching staff will have such knowledge too and will be able to
give you helpful career advice. The College Careers Service offers
information, advice and guidance to students at all stages of their Foundation
Degree and further advice is available from the University of Plymouth
Careers Service. As a Foundation Degree graduate you will have a wide
choice of career opportunities throughout the private and public sectors, both
in the United Kingdom and abroad. The University of Plymouth enjoys a
good record for the employability of its graduates.
Level 4
You will, in addition, be able to show that you can evaluate the
appropriateness of different approaches to solving problems and be
able to present, evaluate and interpret material, including
numerical data, in order to develop lines of argument and make
sound judgements in accordance with basic theories and concepts
the subjects that you have studied.
Level 5
Successful work at level 5 will show that you can apply the knowledge,
understanding and skills that your course has given you more
widely, so that you can evaluate the appropriateness of different
approaches to solving problems in some unpredictable situations.
You will be able to show the qualities necessary for employment in
situations requiring the exercise of personal responsibility and
decision-making and that you can perform effectively in your
chosen field.
Please see the programme structure in section 6 and the Definitive Module
Records at the end of this document for details of the modules you will be
studying.
City College Plymouth is committed to an equal opportunities policy, and does not
discriminate against staff or students on the basis of sex, race, colour, nationality,
ethnic or national origins, disability or sexual preference, age or marital status.
If problems arise...
Most students gain their qualifications successfully. But if problems arise, the last
thing you want is to have an irate lecturer demanding to know what has happened
to your work! So keep the communication channels open: let your Personal Tutor
and/or Programme Leader know if you have been ill, if there has been some
domestic problem, or if you feel you are simply not on top of the work.
Confidentiality will always be respected. Alternatively, you may prefer to speak to
one of the counsellors in Learner Services.
Student Complaints
If at any stage in your studies a problem arises which you wish to complain about
please speak to your Programme Manager or Tutor. However, if you wish to
complain formally, please complete a ‘Talkback’ form (available online via Moodle
(compliments and complaints site) and from reception). Your complaint will be dealt
with fairly, sensitively and in confidence. We will acknowledge your complaint within
five working days and send you a response within ten working days. Some
complaints, especially if they are complex, may take longer. If it is going to take
longer than ten working days to deal with your complaint we will let you know and
keep you informed of progress. If you are not satisfied with the College’s response
to your complaint, the Deputy Principal will advise you on what to do next. You have
the right to expect a good service from the College.
6 Programme Specification
On the following pages you will find the specification for your programme of studies.
It is a University of Plymouth Colleges requirement that this is included in your
Student Handbook. Before reading it, please study the following notes carefully as
these will help you to understand what the programme specification is telling you.
The Programme Learning Outcomes Map specifies the knowledge and skills you
will develop at each stage of your Foundation degree.
Work-based learning and employability are key features of all Foundation degrees.
You will develop a range of knowledge and skills which will be of use to current
and/or future employers.
Admissions Criteria:
None
Year 1 Year 2
Module Module Title No. of Core / Module Module Title No. of Core /
Code Credits Optional Code Credits Optional
TOFD106 Personal & Professional 20 Core TOFD130 Work Based Learning 20 Core
Development
TOFD100 Tourism Studies 20 Core TOFD200 Tourism Planning and 20 Core
Management
FPC1018 Business Finance 20 Core TOFD219 Countryside and Heritage 10 Optional*
Management
FPC1022 Marketing 20 Core FPC2019 Customer Relationship 20 Optional*
Management
FPC1017 Business Environment 20 Core TOFD207 Research Skills 20 Core
TOFD109 Management Information 10 Optional* TOFD210 Tour Operations 20 Optional*
Systems Management
TOFD124 Travel Agency Management 10 Optional* TOFD215 Guiding Through Heritage 10 Optional*
TOFD128 Archaeology and Heritage 10 Optional* TOFD217 Managing People 20 Core
TOFD129 Worldwide Travel 10 Optional* PFD221 Introduction to Events 20 Optional*
Destinations Management
TOFD132 Action Research 10 Optional* PFD230 Licensed Trade 20 Optional*
Management
*40 credits of optional modules are selected in Stage 1
*60 credits of optional modules are selected in Stage 2
Knowledge/ Understanding
• Demonstrate knowledge of the underlying concepts and Aims QAA TOFD 100
principles associated with tourism, and an ability to evaluate and 1; 2 Foundation FPC1018
interpret these within the context of tourism or principles of Degrees FPC1022
tourism FPC1017
• synthesise information from disparate sources Hospitality, TOFD 124
• interpret a particular case in the context of generalised or abstract Leisure and TOFD 128
concepts and vice versa Tourism TOFD 132
• understand the role of tourism in contributing to knowledge
• understand how tourism can operate over a variety of scales in
space and time
Knowledge/ Understanding
• knowledge and critical understanding of the well established Aims QAA TOFD 200
principles of tourism, and the way in which those principles have 1; 2; 5 Foundation TOFD 207
developed Degrees TOFD 217
• knowledge of the main methods of enquiry within tourism TOFD 210
• an understanding of the limits of their knowledge, and how this Hospitality, TOFD 215
influences analysis and interpretations based on that knowledge Leisure and
Tourism
Cognitive / Intellectual Skills (generic)
• ability to apply underlying concepts and principles outside the Aims QAA TOFD 207
context in which they were first studied 2; 3 Foundation
Degrees
Hospitality,
Leisure and
Tourism
Employment-related skills
• the application of subject principles in an employment context QAA TOFD 200
• undertake further training, develop existing skills and acquire new Foundation TOFD 207
competencies that will enable them to assume significant Degrees TOFD 210
responsibilities within organisations TOFD 217
• qualities and transferable skills necessary for employment Hospitality, FPC2019
requiring the exercise of personal responsibility and decision Leisure and
making. Tourism
A portal is a gateway. The University of Plymouth portal is your gateway to various resources to
support your study e.g.:
• UoP Information and Library Services where you can access Metalib which will enable you
to locate a range of journals and electronic resources from the University library
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UNIVERSITY OF PLYMOUTH MODULE RECORD
MODULE CODE: FPC1018 CREDITS: 20 LEVEL: 4
MODULE TITLE: Business Finance
PRE-REQUISITE(S): None
CO-REQUISITE(S): None
COMPENSATABLE WITHIN THIS PROGRAMME: Yes
SHORT MODULE DESCRIPTOR The module introduces the student to key aspects of financial
and management accounting in order to be able to use/understand financial information for
decision making purposes.
ELEMENTS OF ASSESSMENT:
(C1)COURSEWORK 100%
Give Subject Assessment Panel Group to which module should be linked – Business
Minimum pass mark for professional body accreditation - N/A
MODULE AIMS: The aim of this module is for students to gain an understanding of the
management and presentation of financial information within a business organisation. They will
learn how to interpret financial information and use basic financial tools for decision making
purposes.
ASSESSED LEARNING OUTCOMES: At the end of a module the learner will be expected to
be able to:
• Understand the importance of financial information and the underlying principles and
concepts within business organisations
• Analyse and evaluate financial information for a business organisation
• Prepare financial information for decision making purposes for a business organisation
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Assessment Criteria (Threshold Level) :
Understand, evaluate, manage and prepare financial information for decision making
purposes for a business organisation.
Assessment Mode:
Atrill and McLaney (2006) Accounting and Finance for Decision makers, FT Prentice Hall.
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UNIVERSITY OF PLYMOUTH MODULE RECORD
MODULE CODE: FPC1022 CREDITS: 20 LEVEL: 4
MODULE TITLE: Marketing
PRE-REQUISITE(S): None
CO-REQUISITE(S): None
COMPENSATABLE WITHIN THIS PROGRAMME: Yes
SHORT MODULE DESCRIPTOR This module introduces students to the basic principles of
marketing and their application in a business context.
ELEMENTS OF ASSESSMENT: (C1) COURSEWORK 100%
Give Subject Assessment Panel Group to which module should be linked – Business
Minimum pass mark for professional body accreditation – N/A
MODULE AIMS:
For students to investigate the principles that underpin the marketing process and how they
apply in a business. It aims to provide a broad based general overview of marketing and to be
a foundation for further specialist study.
ASSESSED LEARNING OUTCOMES: At the end of a module the learner will be expected to
be able to:
• Understand the importance of the principles and concepts of marketing to enable
business organisations to become marketing orientated.
• Identify how marketing research and market segmentation will enable different
business organisations to develop a marketing strategy.
• Develop the marketing mix, product, price, place and promotion (4Ps) for different
business organisations.
INDICATIVE SYLLABUS CONTENT:
MARKETING DYNAMICS - definitions, marketing concepts and marketing process overview
MARKETING MIX - product, price, place and promotion 4Ps shift to 7Ps people,
physical evidence and processes, e-marketing and international
marketing
APPROVAL: DATE OF APPROVAL: February 2007
DATE OF IMPLEMENTATION: September 2007
DATE(S) OF APPROVED CHANGE:
FACULTY: University of SCHOOL: PARTNER (For FHSW) NAME OF
Plymouth Colleges INSTITUTION: City SITE:
(UPC) College Plymouth
MODULE LEADER: Tam Carson Term* All year
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Assessment Criteria (Threshold Level) :
• Understand the importance of the principles and concepts of marketing to
enable business organisations to become marketing orientated.
• Identify how marketing research and market segmentation will enable
different business organisations to develop a marketing strategy.
• Develop the marketing mix, product, price, place and promotion (4Ps) for
different business
Assessment Mode:
Coursework100%
Business studies - two studies based of real businesses designed to provide evidence of
knowledge and understanding across the range of outcomes (short reports).
Schedule of Teaching and Learning:
The module is delivered by means of weekly lectures and seminars and relevant visits.
Recommended Texts and Sources
The recommended texts for the course are:
Brassington F & Pettitts S (2006) Principles of Marketing. 4th ed. Harlow: FT/Prentice Hall
Blythe J (2005) Essentials of Marketing. 3rd ed.. Harlow: FT/Prentice Hall
Lancaster G & Withey F (2005) Marketing Fundamentals. 2nd ed. Elsevier: Butterworth
Heinemann
Smith PR & Chaffes D (2005) e Marketing excellence. 2nd ed. Elsevier: Butterworth
Heinemann
Youell R (2003) A-Z Business Book. London: Hodder & Stoughton
Times on Line www.timesonline.co.uk
Trade Magazines: The Grocer
Drapers Record
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UNIVERSITY OF PLYMOUTH MODULE RECORD
MODULE CODE: FPC1017 CREDITS: 20 LEVEL: 4
MODULE TITLE: Business Environment
PRE-REQUISITE(S): None
CO-REQUISITE(S): None
COMPENSATABLE WITHIN THIS PROGRAMME: Yes
SHORT MODULE DESCRIPTOR The module introduces students to the national and
European business environment and considers a range of economic factors that affect decision
making in business organisations.
ELEMENTS OF ASSESSMENT:
COURSEWORK 100%
Give Subject Assessment Panel Group to which module should be linked - Business
Minimum pass mark for professional body accreditation ...N/A
MODULE AIMS: The aim of this module is for students to be able to investigate issues
concerning the interaction of business organisations and the environment they face, in particular
directing focus on the economic environment in a national and European context.
ASSESSED LEARNING OUTCOMES: At the end of a module the learner will be expected to
be able to:
1. Understand the impact on business organisations of a range of micro and macro
economic issues
2. Discuss the impact of a range of government economic policies on organisations
3. Understand and explain the impact on UK based organisations of specific European
Union policies.
Local & National Economy – types of economic system, role of state, Government policy
Market factors – market forces, market types, organisational responses to market situation
Europe – EU institutions and decision making process, EU polices, EMU.
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Assessment Criteria (Threshold Level) :
Explanation of relationship between market forces & retail organisational responses,
and explanation of market structures.
Explanations of: features of economic system, differing views of role of state, features
of EU, market forces, government policies, market structures
Assessment Mode:
Report – 30%
Company Study – 30%
Test – 40%
Worthington I, Britton C and Rees A (2005) Economics for Business, FT Prentice Hall
Appendix A
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UNIVERSITY OF PLYMOUTH MODULE RECORD
MODULE CODE: TOFD 100 CREDITS:20 LEVEL:4
MODULE TITLE: Tourism Studies
PRE-REQUISITE(S):
CO-REQUISITE(S):
COMPENSATABLE WITHIN THIS PROGRAMME: Yes/No (please indicate)
SHORT MODULE DESCRIPTOR
This unit is designed to provide an introduction to tourism as an area of academic and applied
study.
ELEMENTS OF ASSESSMENT:
(C1)COURSEWORK 100%
Give Subject Assessment Panel Group to which module should be linked : Tourism
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Assessment Criteria:
The student will demonstrate that they:
1. recognise the influences of the past, current and future trends in the demand for and
significance of tourism;
2. understand the influence of geographical factors on tourism development and activity;
3. understand the structure and organisation of the tourism industry;
4. can identify the interrelations that exist between the various sectors which provide
services and facilities for tourism;
5. can assess the role of the tourist and describe the needs of different groups;
6. understand the economic, social and environmental impacts of tourism activity.
Assessment Mode:
Coursework: 90% End Test: 10%
• Reflective Journal entries: 40%
• Report 20%
• Problem Based Learning seminar presentation 30%
• an end module test weighted at 10%
Schedule of Teaching and Learning:
In this unit the student will encounter a range of learning and teaching methods designed
to support both individual and group learning programmes. Lectures will provide an
introduction to major themes and concepts, which will be developed further during
seminars. Group-work will provide forum for discussion and the development of
interpersonal skills.
Recommended Texts and Sources
The recommended texts for the course are:
COOPER, C.P et al. (2008). Tourism: principles and practice. 4th edition. Harlow: FT Prentice Hall
DAVIDSON, R. (1998). Tourism in Europe. 2nd edition. Harlow: FT Prentice Hall.
FAULKNER B., (2004) Tourism in the 21 century: reflections on experience. London: Thomson.
HOLLOWAY, J.C.R. (2009). The business of tourism. 8th edition. Harlow: FT Prentice Hall
KRIPPENDORF, J. (1999). The holiday makers: understanding the impact of leisure and travel. Oxford:
Butterworth Heinemann.
LAVERY, P. (2004). Travel & tourism 4th edition. Huntingdon: Elm.
PAGE, S.J.et al (2001) Tourism: A modern synthesis. London: Thomson.
LICKORISH, L.J. & JENKINS, C.L. (1997). An introduction to tourism. Oxford: Butterworth Heinemann.
SHARPLEY, R. (2003). Tourism, tourists and society. Huntingdon: Elm.
SWARBROOKE, J. & HORNER, S. (1999). Consumer behaviour in tourism: an international perspective.
Oxford: Butterworth Heinemann.
Journals:
Annals of Tourism Research
Journal of Sustainable Tourism
Journal of Travel and Tourism Marketing
Tourism Management
Web-based sources:
Altis: the guide to internet resources in hospitality, leisure, sport and tourism http://www.altis.ac.uk
Department for Culture, Media and Sport – tourism pages:
http://www.culture.gov.uk/about_us/tourism_and_leisure/default.aspx
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UNIVERSITY OF PLYMOUTH MODULE RECORD
MODULE CODE: TOFD 106 CREDITS:20 LEVEL:4
MODULE TITLE: Personal and Professional Development
PRE-REQUISITE(S):
CO-REQUISITE(S):
COMPENSATABLE WITHIN THIS PROGRAMME: Yes
SHORT MODULE DESCRIPTOR
This module will incorporate Personal Development Planning to enable students to identify, engage with, and reflect upon the
personal and professional skills and competences required for entry to and progression within their chosen profession.
ELEMENTS OF ASSESSMENT:
(C1)COURSEWORK 100%
Give Subject Assessment Panel Group to which module should be linked : Tourism
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Assessment Criteria:
• identify the transferable skills and attributes required for academic and professional
development evidence of academic and professional skills development.
• demonstrate an analysis of personal and professional skills and attributes.
• demonstrate development of the identified academic and professional skills and
attributes
• incorporate evidence of skills development and reflection on future career planning
Assessment Mode:
100% Coursework
The module will be delivered via a combination of lectures, seminars and individual tutorial
and guest speakers where appropriate. A comprehensive package of support and learning
resources will be available to students via the VLE.
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UNIVERSITY OF PLYMOUTH MODULE RECORD
MODULE CODE: TOFD 130 CREDITS:20 LEVEL:4
MODULE TITLE: WORK BASED LEARNING
PRE-REQUISITE(S):None
CO-REQUISITE(S):None
COMPENSATABLE WITHIN THIS PROGRAMME: Yes
SHORT MODULE DESCRIPTOR
This module enables learners to research issues relating to real working environments
ELEMENTS OF ASSESSMENT:
(C1)COURSEWORK 100%
Give Subject Assessment Panel Group to which module should be linked : Tourism
ASSESSED LEARNING OUTCOMES: At the end of a module the learner will be expected to
be able to:
• apply their acquired knowledge and skills in a work-related environment
• evaluate current practice in a selected area of work activity, considering the professional,
legal and ethical framework within which they are operating
• demonstrate a range of personal skills: show initiative and work independently; co-
operate and communicate effectively with others; manage their own time; work to
deadlines
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Assessment Criteria:
• The learner will produce a business report of 2500 words to show evidence of an
investigation into a real situation affecting a selected business which should be one
in which he/she has personal involvement through employment, placement or
assignment brief. The report will demonstrate understanding of the key issues, and
clearly link these to appropriate theory drawn from other modules. Evaluation will
identify any perceived problem areas, and suggestions made for improvement.
• A separate submission (500 words) will give the learner the opportunity to reflect on
his/her experience in the work context, identify strengths/weaknesses, and suggest
a personal action plan to address any issues of personal performance
Assessment Mode:
There are no fixed recommended texts for this module as most of the background theory
will be covered in other modules. Tutors will advise on recommended reading when the
focus of each individual project is agreed.
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UNIVERSITY OF PLYMOUTH MODULE RECORD
MODULE CODE: TOFD 109 CREDITS:10 LEVEL:4
MODULE TITLE: MANAGEMENT INFORMATION SYSTEMS
PRE-REQUISITE(S):N/A
CO-REQUISITE(S):N/A
COMPENSATABLE WITHIN THIS PROGRAMME: Yes
SHORT MODULE DESCRIPTOR
To provide an appreciation and broad understanding of how management systems are used in business and an appreciation of
how system changes can be evaluated and implemented successfully. Students will develop their understanding and
capabilities for system applications with a continual 'hands on' approach.
ELEMENTS OF ASSESSMENT:
(C1)COURSEWORK 100%
Give Subject Assessment Panel Group to which module should be linked : Tourism
ASSESSED LEARNING OUTCOMES: At the end of a module the learner will be expected to
be able to:
• Recognise the likely human impact of IT development and demonstrate to users on how they might overcome any negative
effects on work and the environment;
• Advise an employer on how to set up a system development project or to demonstrate ‘off the shelf’ applications or
bespoke software;
• Understand the place of scientific and operational management process within management systems;
• Advise on the appropriate use of data-base techniques and security measures;
• Organise a computer operation in line with current trends with due regard to Health and Safety legislation’s;
• Competently demonstrate the professional use of a wide range of software applications.
INDICATIVE SYLLABUS CONTENT:
•
Investigate the uses & applications of IT within the travel & tourism industry
•
the skills associated with specific applications of IT currently used in the industry
•
the benefits and limitations of IT to the user and customer
•
the implications of the use of IT
•
Introduction: The meaning of MIS; the nature of control systems, Management by Objectives, Systems in support of
management decision making;
• The effect of IT systems on people; motivational, the environment, Health and Safety at Work, who is in control; where
will IT lead us in the future?;
• Software applications; Practical hands-on training in the use of word processing packages; integrated packages,
presentation of statistical information, data-base, Desktop Publishing and Graphic packages, Spreadsheets and
financial packages, Project Management Applications;
• Systems in use in business; Payroll systems, Sales and Inventory Control systems; Supplies systems; Accounting
Systems;
• Implementing Systems Improvements; A typical Management Services Department; End user computing; the software
maintenance problem;
• Choosing a package.
APPROVAL: DATE OF APPROVAL: 01-09-01
DATE OF IMPLEMENTATION: 01-09-01
DATE(S) OF APPROVED CHANGE:
FACULTY:UPC SCHOOL: PARTNER (For FHSW) NAME OF
INSTITUTION:CCP SITE:
MODULE LEADER: Russell Pitt Term* S1, S2
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Assessment Criteria:
Through their coursework and end module test, learners will demonstrate that they:
1 can recognise the likely human impact of IT development and how they might
overcome any negative effects on work and the environment;
2 can advise an employer on how to set up a system development project or to
demonstrate ‘off the shelf’ applications or bespoke software;
3 understand the place of scientific and operational management process within
management systems;
4 can advise on the appropriate use of data-base techniques and security measures;
5 can organise a computer operation in line with current trends with due regard to
Health and Safety legislation;
6 are competent in the professional use of a wide range of software applications.
Assessment Mode:
• Coursework: written report weighted at 80%– (max word count 2000)
• End test weighted at 20%
Inkpen G (1998) Information technology for travel and tourism. Harlow: Longman
O’Connor P (1999) Electronic information distribution in tourism and hospitality. Wallingford: CABI.
Werthner H & Klein S (1999) Information technology and tourism – a challenging relationship. New
York: Springer Verlag
Zorkoczy P & Heap N (1995) Information technology, an introduction. Harlow: FT Prentice Hall
Journals:
Journal of Travel and Tourism Marketing
Tourism Management
Web-based sources:
EEVL the internet guide to…computing http://www.eevl.ac.uk
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UNIVERSITY OF PLYMOUTH MODULE RECORD
MODULE CODE: TOFD 124 CREDITS:10 LEVEL:4
MODULE TITLE: TRAVEL AGENCY MANAGEMENT
PRE-REQUISITE(S):N/A
CO-REQUISITE(S):N/A
COMPENSATABLE WITHIN THIS PROGRAMME: Yes
SHORT MODULE DESCRIPTOR
The module will allow learners to be aware of and understand the role of the manager within a
retail travel operation, and to be able to develop the knowledge and skills required to carry out
the role effectively and professionally
ELEMENTS OF ASSESSMENT:
(C1)COURSEWORK 100%
Give Subject Assessment Panel Group to which module should be linked : Tourism
Minimum pass mark for professional body accreditation N/A
MODULE AIMS:
The aim of this module is to enable the learner to understand the role of the manager within a
retail travel operation, and to develop the knowledge and skills to carry out this role effectively
and professionally.
In order to make them more desirable to employers this module will expect the learners to
participate in the College Enrichment Programme to achieve one or more coaching awards.
ASSESSED LEARNING OUTCOMES: At the end of a module the learner will be expected to
be able to:
• Create an environment to meet the needs of the customer;
• Provide a range of travel services for customers;
• Explore a range of management duties involved in running a retail travel business.
(It is expected that learners will use Voyagers as a vehicle for their experience for this module)
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Assessment Criteria:
Assessment Mode:
The module will allow learners to be aware of, and to understand the role of the manager within a retail travel operation,
and to be able to develop the knowledge and skills required to carry out the role effectively which will be achieved
through lectures, simulations, role play, guest lectures and use of popular TV travel programmes
Bray R & Raitz V (2001) Flight to the sun: the story of the holiday revolution, London: Thomson
European Tourism University Partnership (2001) Resort management in Europe: case studies & learning materials,
London, Continuum
Hall C & Page S (2000) Tourism in South and South-east Asia: issues & cases. Oxford: Butterworth Heinemann
Hoyle B & Knowles R (1998) Modern transport geography, 2nd edition. Chichester: Wiley.
Hudson S. (2000) Snow business: a study of the international ski industry, London: Thomson
Journals:
Annals of Tourism Research
Journal of Sustainable Tourism
Journal of Travel and Tourism Marketing
Tourism Management
Web-based sources:
Altis: the guide to internet resources in hospitality, leisure, sport and tourism http://www.altis.ac.uk
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UNIVERSITY OF PLYMOUTH MODULE RECORD
MODULE CODE: TOFD 128 CREDITS:10 LEVEL:4
MODULE TITLE: ARCHAEOLOGY AND HERITAGE
PRE-REQUISITE(S):N/A
CO-REQUISITE(S):N/A
COMPENSATABLE WITHIN THIS PROGRAMME: Yes
SHORT MODULE DESCRIPTOR
This module will examine how archaeological sites are presented to the public. The main archaeological periods are outlined,
national and local bodies in archaeology will be discussed and case studies of existing sites will be examined.
ELEMENTS OF ASSESSMENT:
(C1)COURSEWORK 100%
Give Subject Assessment Panel Group to which module should be linked : Tourism
ASSESSED LEARNING OUTCOMES: At the end of a module the learner will be expected to
be able to:
• State how/where a particular monument fits into an archaeological / chronological framework;
• Name appropriate bodies/ legislation in archaeology;
• Devise appropriate methods of interpretation/ presentation for a variety of sites.
Introduction to main bodies – legislation involved in archaeology (English Heritage, Council for British Archaeology, Institute
of Field Archaeologists, National Trust, Commission for Ancient and Historic Monuments, Planning Policy Guidelines);
Presentations – museums and modern ‘hi-tech’ theme attractions (eg Stonehenge, Avebury, Maiden Castle, Morwellham
Quay, Plymouth Dome);
APPROVAL: DATE OF APPROVAL: 01-09-01
DATE OF IMPLEMENTATION: 01.09-01
DATE(S) OF APPROVED CHANGE:
FACULTY: UPC SCHOOL: PARTNER (For FHSW) NAME OF
INSTITUTION:CCP SITE:
MODULE LEADER: Winfrid Scutt Term* S1 & S2
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Assessment Criteria:
Assessment Mode:
Coursework: 100%
• Assignment 2000 words weighted at 50%
• Interpretation assignment 2000 words weighted at 50%
Chippindale, C. (2004) Stonehenge complete. 3rd edition London: Thames and Hudson
Fleming, A. (2007) The Dartmoor Reaves: investigating prehistoric land divisions. Windgather Press.
Grant, J, Gorin, S and Fleming, N (2002) The archaeology coursebook. London: Routledge
Renfrew, C. & Bahn, P. (2004) Archaeology: theories, methods and practice London: Thames and Hudson
Journals:
Antiquity
Cornish Archaeology
International Journal of Heritage Studies
Proceedings of the Devon Archaeological Society
Proceedings of the Prehistoric Society
Web-based sources:
Department for Culture,Media and Sport – heritage pages : http://www.culture.gov.uk/historic_environment
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UNIVERSITY OF PLYMOUTH MODULE RECORD
MODULE CODE: T0FD 129 CREDITS:10 LEVEL:4
MODULE TITLE: WORLDWIDE TRAVEL DESTINATIONS
PRE-REQUISITE(S): n/a
CO-REQUISITE(S): n/a
COMPENSATABLE WITHIN THIS PROGRAMME: Yes
SHORT MODULE DESCRIPTOR
This module will introduce learners to the location of tourist attraction destinations and principle
geographic features as part of the essential selling skills needed by managers within the travel
and tourism industries
ELEMENTS OF ASSESSMENT: (C1)COURSEWORK 100%
Give Subject Assessment Panel Group to which module should be linked : Tourism
ASSESSED LEARNING OUTCOMES: At the end of a module the learner will be expected to
be able to:
• Examine the main tourist destinations regions of the world;
• Identify the transport network utilised by the tourist and business traveller;
• Identify the main tourist destinations, cultural and tourist centres in the UK, Europe and selected destinations in the
rest of the world;
• Investigate the impact of tourism on the natural and built environment.
INDICATIVE SYLLABUS CONTENT:
Examine the main tourist destinations regions of the world
Location: the major tourist destinations selected from the UK, Europe and the rest of the world;
Distribution: selection of resorts, domestic, regional and international tourism flows;
Travel barriers: political, physical, socio-cultural and socio-economic.
Identify the transport network utilised by the tourist and business traveller
Route systems: economic data and tourism statistics;
Modes of transport: needs of different client groups, suitability of different modes of transport.
Identify the main tourist destinations, cultural and tourist centres in the UK, Europe and selected destinations in the
rest of the world
Resource selection: historical, cultural, coastal, landscape, wildlife and urban resources;
Tourist generation: determinants of demand, reasons for growth, world distribution- domestic and international.
Investigate the impact of tourism on the natural and built environment
Climate: temperature, rainfall, cloud-cover , sunshine and types of ;
Landscape: geology of lakes, mountains, coastline, profile of beaches, flora and fauna, preferences of landscape,
affects of man and the need for preservation, impact of tourism on resources and local community;
Sustainability: policy, dilemma, and alternatives to mass tourism.
APPROVAL: DATE OF APPROVAL: 01-09-01
DATE OF IMPLEMENTATION: 01-09-01
DATE(S) OF APPROVED CHANGE:
FACULTY:UPC SCHOOL: PARTNER (For FHSW) NAME OF
INSTITUTION:CCP SITE:
MODULE LEADER: Sue Abercrombie Term* S2
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Assessment Criteria:
Assessment Mode:
Coursework: 100%
An assignments weighted at 80% and a presentation weighted at 20%
The module will be delivered via a combination of lectures, seminars and individual tutorial and guest
speakers where appropriate. A comprehensive package of support and learning resources will be available to
students via the UoP Portal and the College VLE.
BRAY R., & V. RAITZ (2001) Flight to the Sun: The Story of the Holiday Revolution, London, Continuum
COOPER, C and BONIFACE, B (2004) Worldwide destinations. 4th rev ed. Oxford, Butterworth Heinemann
COOPER, C and BONIFACE, B (2004) Worldwide destinations casebook. Oxford, Butterworth Heinemann
EUROPEAN TOURISM (2000) Resort Management in Europe: Case studies & Learning Materials, London,
Continuum
HALL C., & S PAGE, (2000) Tourism in South and South-east Asia: Issues & Cases, England , Butterworth –
Heinemann
HOYLE B. & R KNOWLES, (1998) Modern Transport Geography (2nd Ed.) Chichester, Wiley.
MANCINI, M (2003) Selling destinations. 4th rev ed. New York, Thomson Learning
PAGE, S (2005) Transport and tourism: global perspectives. Harlow, Prentice Hall - In stock
Journals:
Annals of Tourism Research
Journal of Tourism Studies
Tourism Management
Insights: The Marketing Intelligence Service
Electronic Sources
Travelmole http://www.travelmole.com
Travelweb
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UNIVERSITY OF PLYMOUTH MODULE RECORD
MODULE CODE: TOFD 132 CREDITS:10 LEVEL:4
MODULE TITLE: ACTION RESEARCH
PRE-REQUISITE(S):n/a
CO-REQUISITE(S):n/a
COMPENSATABLE WITHIN THIS PROGRAMME: Yes
SHORT MODULE DESCRIPTOR
The module consists of a short fieldwork practice for an appropriate organisation, or an approved individual research
ELEMENTS OF ASSESSMENT:
(C1)COURSEWORK 100%
Give Subject Assessment Panel Group to which module should be linked : Tourism
ASSESSED LEARNING OUTCOMES: At the end of a module the learner will be expected to
be able to:
• Understand the need for primary and secondary research in the leisure & tourism industry
• Demonstrate a knowledge of the range of methodologies suitable for the collection of quantitative and
qualitative data.
• Design and carry out a questionnaire
• The student will be able to write a research report based on data collected and evaluate the findings.
INDICATIVE SYLLABUS CONTENT:
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Assessment Criteria:
By reporting on an individual field study supported by data analysis, learners will demonstrate:
• an understanding the need for primary and secondary research in the leisure & tourism industry
• a knowledge of the range of methodologies suitable for the collection of quantitative and qualitative
data.
• that they can design and carry out a questionnaire
• that they can write a research report based on data collected and evaluation of the findings.
Assessment Mode:
Coursework: 100% Coursework: Individual field study supported by data analysis in the form of a formal report (2000 words)
Bell J (2005) Doing your Research Project. 5th edition Milton Keynes: OU Press
Buglear J (2000) Stats to go – A guide to statistics for hospitality, leisure & tourism. Oxford: Butterworth Heinemann
Brunt P (2000) Market research in travel and tourism. Oxford: Butterworth Heinemann
Finn, M. et al (2000) Tourism and leisure research methods: data collection, analysis and interpretation London:
Longman
Frechtling D C (2001) Forecasting tourism demand: methods & strategies. Oxford: Butterworth Heinemann
Hinton P R (2004) Statistics explained: a guide for social science students. 2nd edition. London: Routledge
Veal A J (2005) Research methods for leisure & tourism, a practical guide. 3rd edition Harlow: FT Prentice Hall
Journals:
Annals of Tourism Research
International Journal of Tourism Research
Tourism and Hospitality Research
Web-based sources:
SOSIG: social science information gateway: http://www.sosig.ac.uk
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UNIVERSITY OF PLYMOUTH MODULE RECORD
MODULE CODE: PFD 221 CREDITS: 20 LEVEL: 5
MODULE TITLE: Introduction to Events Management
PRE-REQUISITE(S): Nil
CO-REQUISITE(S): Nil
COMPENSATABLE WITHIN THIS PROGRAMME: Yes
SHORT MODULE DESCRIPTOR
This module will offer students the opportunity to plan, organise and manage a hospitality
related event
ELEMENTS OF ASSESSMENT:
(C1)COURSEWORK 100%
Give Subject Assessment Panel Group to which module should be linked
..........Hospitality....................................................
Minimum pass mark for professional body accreditation ...........N/A.....................
MODULE AIMS:
To enable students to coordinate, facilitate, organise and run an appropriate hospitality event.
To market, disseminate and advertise a hospitality event. To work as part of a team in a
professional context.
ASSESSED LEARNING OUTCOMES: At the end of a module the learner will be expected to
be able to:
• Interact effectively by exercising personal responsibility and decision making processes
in accordance to leadership model constructs
• Develop existing skills and where necessary acquire new competences to support the
leadership and management of a hospitality event
• Effectively communicate information in a variety of forms to both specialist and non-
specialist audiences by managing appropriate interventions in relation to facilitating a
hospitality event
• Evaluate and reflect on facilitating a hospitality event.
(selected from Knowledge and Understanding; Cognitive/intellectual skills; Key/transferable
skills; Practical skills - see SEEC level descriptors)
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Assessment Criteria (Threshold Level) :
Assessment Mode:
Practical (50%)
Evaluation (20%)
End Test (30%)
Bowdin, G. A. J., McDonnell, I., Allen, J. & O’Toole, W. (2006) Events Management,
2nd ed. Oxford: Butterworth-Heinmann
Fisher, J. G. (2000) How to Run a Successful Conference, 2nd ed. London: Kogan
Page
Rogers, T. (2003) Conferences and Conventions, A Global Industry, Oxford:
Butterworth-Heinemann
Tum, J., Norton, P. & Nevan Wright, J. (2005) Management of Event Operations.
Oxford: Butterworth-Heinemann
www.eventmagazine.co.uk
www.worldofevents.net
www.esc-events.co.uk
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UNIVERSITY OF PLYMOUTH MODULE RECORD
MODULE CODE: TOFD 219 CREDITS:10 LEVEL:5
MODULE TITLE: COUNTRYSIDE & HERITAGE MANAGEMENT
PRE-REQUISITE(S): N/A
CO-REQUISITE(S): N/A
COMPENSATABLE WITHIN THIS PROGRAMME: Yes
SHORT MODULE DESCRIPTOR
This module is designed to promote an awareness of the principles and practices that have developed in this rapidly expanding
area of the tourism industry. It is a broad-based unit, defining heritage in a natural, built and cultural context.
ELEMENTS OF ASSESSMENT:
(C1)COURSEWORK 100%
Give Subject Assessment Panel Group to which module should be linked : Tourism
ASSESSED LEARNING OUTCOMES: At the end of a module the learner will be expected to
be able to:
Learners will be able to:
• evaluate key issues in heritage and countryside tourism management
analyse a range if issues that link tourism development, the countryside and industrial heritage
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Assessment Criteria:
Assessment Mode:
Coursework: 100%
• Assignment weighted at 80% (1500 words)
• Presentation weighted at 20%
Butler R & S Boyd (2000) Tourism & national parks: issues & implications. Chichester: Wiley
Cooper C P et al (2004) Tourism: principles & practice. 3rd edition. Harlow: FT Prentice Hall
Frechtling D C (2001) Forecasting tourism demand: methods & strategies. Oxford: Butterworth Heinemann
Leask A & Yeoman I (2002) Heritage visitor attractions: An operations management perspective. London: Cassell
Robinson M (Ed) (2000) Developments in urban & rural tourism. Tyne & Wear: Business Education
Yale P (2004) From tourist attractions to heritage tourism. 3rd edition. Huntingdon: Elm
Journals:
Annals of Tourism Research
Journal of Sustainable Tourism
Journal of Travel and Tourism Marketing
Tourism Management
Web-based sources:
Department for Culture, Media and Sport – heritage pages : http://www.culture.gov.uk/historic_environment
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UNIVERSITY OF PLYMOUTH MODULE RECORD
MODULE CODE: FPC2019 CREDITS: 20 LEVEL: 5
MODULE TITLE: Customer Relationship Management
PRE-REQUISITE(S): None
CO-REQUISITE(S): None
COMPENSATABLE WITHIN THIS PROGRAMME: Yes
SHORT MODULE DESCRIPTOR The module examines key aspects of customer service
provision and evaluates the methods by which organisations manage both customer services
and the development of relationships.
ELEMENTS OF ASSESSMENT:
(C1)COURSEWORK 100%
Give Subject Assessment Panel Group to which module should be linked – Business
Minimum pass mark for professional body accreditation - N/A
MODULE AIMS: The module aims to increase knowledge and understanding of essential
aspects of customer service skills in practice and develop a critical awareness of key issues and
principles affecting organisations’ relationships with their customers in a range of business
sectors.
ASSESSED LEARNING OUTCOMES: At the end of a module the learner will be expected to
be able to:
Carry out an analysis of different types of customers and their needs showing clear
understanding of their importance to organisational survival and growth
Develop and justify customer service policies in support of strategic business objectives,
identifying possible conflict between them.
Incorporate consumer protection into customer service policies and identify any resource
implications
Analyse the methods used by organisations to manage their relationships with customers and
evaluate their influence on the development of specific campaigns.
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Assessment Criteria (Threshold Level) :
Assessment Mode:
(i) Assignment: report (40%)
(ii) Case studies: report (30%)
(iii) Assignment: review (30%)
The module will be delivered via a combination of lectures, seminars and individual tutorial
and guest speakers where appropriate. A comprehensive package of support and learning
resources will be available to students via the VLE.
Journals
Customer Service, The Grocer, Retail Week
Electronic references
www.CRM2DAY.com
http://guide.darwinmag.com/technology/enterprise/crm/
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UNIVERSITY OF PLYMOUTH MODULE RECORD
MODULE CODE: PFD 230 CREDITS: 20 LEVEL:5
MODULE TITLE: LICENSED TRADE MANAGEMENT
PRE-REQUISITE(S):N/A
CO-REQUISITE(S):N/A
COMPENSATABLE WITHIN THIS PROGRAMME: Yes
SHORT MODULE DESCRIPTOR
The licensed trade is an integral part of the hospitality industry and this module aims to provide
students with the operational skills and legal information necessary to manage premises that
are licensed.
ELEMENTS OF ASSESSMENT:
(C1)COURSEWORK 100%
Give Subject Assessment Panel Group to which module should be linked : Hospitality
Minimum pass mark for professional body accreditation N/A
MODULE AIMS:
This module aims to develop the knowledge and skills required for the efficient and legal
provision of alcoholic beverages in a variety of licensed trade situations.
ASSESSED LEARNING OUTCOMES: At the end of a module the learner will be expected to
be able to:
• Define and analyse the production, characteristics and storage of alcoholic beverages
• Describe and discuss the nature, evolution, structure and status of the licensed trade in
the UK and the implications of the moral and social responsibilities of the licensee
• Discuss primary customer segments within the licensed trade industry, the
characteristics of related premises and the changing nature and consumption trends of
licensed retail business..
• Name key licensing legislation and discuss the implications of the law to a licensee.
(selected from Knowledge and Understanding; Cognitive/intellectual skills; Key/transferable
skills; Practical skills - see SEEC level descriptors)
INDICATIVE SYLLABUS CONTENT:
• The history, structure and status of the licensed trade.
• Primary customer segments and trends within the licensed trade industry.
• Product knowledge: The range, characteristics and consumption trends of licensed retailing
products.
• The management of alcoholic and non alcoholic beverages
• Key licensing legislation and the implications of the law for a licensee including local bye-
laws
• Cellar and Bar management and control.
Marketing, advertising and merchandising linked to profitability
APPROVAL: DATE OF APPROVAL:
DATE OF IMPLEMENTATION:
DATE(S) OF APPROVED CHANGE:
FACULTY:UPC SCHOOL: PARTNER (For FHSW) NAME OF
INSTITUTION:CCP SITE:
MODULE LEADER: P. Alford Term*S4
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Assessment Criteria:
Essay that demonstrates ability to evaluate the characteristics of the Licensed Trade (70%)
In class test that test knowledge across module (30%)
Assessment Mode:
Books
Boella, M. (2001) Licensed Premises Management : Croner’s A-Z Essentials: Croner
Bruning, T. ed (1997) The Publicans Handbook: Kogan Page
Davis, B., Lockwood, A. & Stone, S. (1998) Food and Beverage Management. London:
Butterworth-Heinemann
Julyan, B. (2001) Sales and Service for the Wine Professional, London: Butterworth-
Heinemann
Websites
SDC LIBRARY Heritage
B.I.I
Institute of Alcohol studies
HMSO – Legislation related to the Licensed Trade
Magazines
The Inn Keeper
Licensee
Caterer and Hotelkeeper
Restaurant
Hospitality
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UNIVERSITY OF PLYMOUTH MODULE RECORD
MODULE CODE: TOFD 200 CREDITS:20 LEVEL:5
MODULE TITLE: Tourism Planning and Management
PRE-REQUISITE(S):
CO-REQUISITE(S):
COMPENSATABLE WITHIN THIS PROGRAMME: Yes
SHORT MODULE DESCRIPTOR
This module will build on the key principles and concepts introduced in stage 1 modules. The module seeks to examine the
planning and management of tourism in the light of a rapidly changing environment. It will give students an understanding of the
impacts and management of sustainable tourism and will investigate current trends in international tourism.
ELEMENTS OF ASSESSMENT:
(C1)COURSEWORK 100%
Give Subject Assessment Panel Group to which module should be linked : Tourism
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Assessment Criteria:
Assessment Mode:
Coursework: 60%:
• a written essay (max 1500 words) weighted at 20%
• report weighted at 20%
• a group oral seminar presentation and a written report (max 2000 words) weighted at 20%
End module tests (2 hours) 2 x 20%
A series of lectures, supported by guided reading will be used to examine concepts. Group seminars will provide an
opportunity for students to demonstrate their depth of understanding. Case studies will be used to develop the ability to
apply appropriate techniques in given situations.
Recommended Texts and Sources
The recommended texts for the course are:
Davidson R And Maitland R (1997). Tourism destinations. London: Hodder & Stoughton.
Doswell, R. (1997). Tourism: how effective management makes the difference Oxford: Butterworth Heinemann.
Frechtling D C. (2001) Forecasting tourism demand: methods & strategies. Oxford: Butterworth Heinemann
Gunn, C. (2002). Tourism planning, 4th edition. Washington: Taylor & Francis.
Robinson M (Ed.) (2000) Developments in urban and rural tourism Tyne & Wear: Business Education
Robinson M (Ed.) (2000) Environmental management and pathways to sustainable tourism. Tyne & Wear: Business
Education
Swarbrooke, J. (2000). The development and management of visitor attractions. 2nd edition. Oxford: Butterworth
Heinemann
Journals:
Annals of Tourism Research
Journal of Sustainable Tourism
Journal of Travel and Tourism Marketing
Tourism Management
Web-based sources:
Altis: the guide to internet resources in hospitality, leisure, sport and tourism http://www.altis.ac.uk
Department for Culture,Media and Sport – tourism pages : http://www.culture.gov.uk/tourism
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UNIVERSITY OF PLYMOUTH MODULE RECORD
MODULE CODE: TOFD217 CREDITS:20 LEVEL:5
MODULE TITLE: MANAGING PEOPLE
PRE-REQUISITE(S): None
CO-REQUISITE(S): None
COMPENSATABLE WITHIN THIS PROGRAMME: Yes
SHORT MODULE DESCRIPTOR
This module explores aspects of the Human Resources specialist’s contribution to effective management of the
employment relationship.
ELEMENTS OF ASSESSMENT:
(C1)COURSEWORK 100%
ASSESSED LEARNING OUTCOMES: At the end of a module the learner will be expected to
be able to:
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Assessment Criteria:
• Demonstrate knowledge of the implications for managers of maximising human capital in dynamic
work environments
• Investigate, analyse and evaluate work-based application/implementation of HR strategies and
approaches, and where appropriate recommend alternatives.
Assessment Mode:
Mullins, L.J. (2005) Management and Organisational Behaviour, 7th. ed. London, Pearson Education
Graham, H.T. & Bennett, R. (1998) Human Resources Management London, Financial Times/Pitman
Cole, G.A. (2002) Personnel and Human Resource Management 5th. ed. London, Continuum
Journals:
Personnel Management
Management Today etc.
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UNIVERSITY OF PLYMOUTH MODULE RECORD
MODULE CODE: TOFD 207 CREDITS:20 LEVEL:5
MODULE TITLE: Research Skills
PRE-REQUISITE(S):N/A
CO-REQUISITE(S):N/A
COMPENSATABLE WITHIN THIS PROGRAMME: Yes
SHORT MODULE DESCRIPTOR
This module enables students to identify a range of different research methods, processes and considerations which are central
in conducting a research project in their academic or professional discipline.
ELEMENTS OF ASSESSMENT:
(C1)COURSEWORK 100%
Give Subject Assessment Panel Group to which module should be linked : Tourism
ASSESSED LEARNING OUTCOMES: At the end of a module the learner will be expected to
be able to:
At the end of this module students will be expected to be able to:
1 Produce an appropriate research project proposal.
2 Demonstrate an understanding of the factors which are prevalent when proposing and planning a research project in
their chosen academic or professional area.
3 Evaluate a range of research methodologies and data collection techniques.
4 Reflect and provide evaluation on the process of collecting data, and or conducting research
INDICATIVE SYLLABUS CONTENT:
Types of research, barriers and restrictions in research, identifying research
• Literature review and existing ‘knowledge’
• Discipline specific research considerations and issues
• Ethics, reliability and validity
• Discipline specific research methods, sampling, and the research cycle
• Data analysis techniques
• Preparing a research proposal
• Conducting a research project
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Assessment Criteria:
Assessment Mode:
Coursework: 100%
The module will be delivered via a combination of lectures, seminars and individual tutorial and guest
speakers where appropriate. A comprehensive package of support and learning resources will be available to
students via the VLE.
Journals
Annals of Tourism Research
Journal of Sustainable Tourism
Journal of Travel and Tourism Marketing
Tourism Management
Insights: The Marketing Intelligence Service
Web-based sources:
Altis: the guide to internet resources in hospitality, leisure, sport and tourism http://www.altis.ac.uk
SOSIG: social science information gateway: http://www.sosig.ac.uk
www.aqr.org.uk
www.jrf.org.uk
www.socialresearchmethods.net
www.socresonline.org.uk
www.soc.umn.edu
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UNIVERSITY OF PLYMOUTH MODULE RECORD
MODULE CODE: TOFD 210 CREDITS:20 LEVEL:5
MODULE TITLE: TOUR OPERATIONS MANAGEMENT
PRE-REQUISITE(S):N/A
CO-REQUISITE(S):N/A
COMPENSATABLE WITHIN THIS PROGRAMME: Yes
SHORT MODULE DESCRIPTOR
The aim of this module is to develop the learners understanding of scale and scope of the tour operating
sector of the travel and tourism industry
ELEMENTS OF ASSESSMENT:
(C1)COURSEWORK 100%
Give Subject Assessment Panel Group to which module should be linked : Tourism
Minimum pass mark for professional body accreditation N/A
MODULE AIMS:
The aim of this module is to develop the learners understanding of scale and scope of the tour operating sector of the travel
and tourism industry, and to give them the opportunity to acquire the knowledge and skills associated with the basic functions
of a tour operator.
It is designed for those learners wishing to enter employment within the tour operating sector of the travel industry, as well as
those wishing to enter sectors of the industry which work closely with tour operators for example travel agents and airlines
ASSESSED LEARNING OUTCOMES: At the end of a module the learner will be expected to
be able to:
The student will be able to: Examine the role and purpose of tour operators; Examine the scale and scope of the UK and
European tour operating industry; Understand & explain the production of a tour operator’s brochure; Identify the stages in the
compilation of a package holiday.
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Assessment Criteria:
Through the assignments and presentation the learners will demonstrate that they can:
1 examine the role and purpose of tour operators;
2 examine the scale and scope of the UK and European tour operating industry;
3 understand & explain the production of a tour operator’s brochure;
4 identify the stages in the compilation of a package holiday.
Assessment Mode:
Coursework:
• two assignments each weighted at 40% (2000 words)
• Presentation weighted at 20% (15 mins)
European Tourism,(2001) Resort management in Europe: case studies & learning materials, London: Thomson
Faulkner B (2004) Tourism in the 21st century: reflections on experience. London. Continuum.
Holloway J C R (2002) The business of tourism. 5th edition. Harlow: FT Prentice Hall
Hoyle B & Knowles R (1998) Modern transport geography 2nd edition. Chichester: Wiley
Krippendorf J (1999). The holiday makers: understanding the impact of leisure and travel. Oxford: Butterworth
Heinemann.
Page S (2005) Transport and tourism: global perspectives Harlow: Prentice Hall
Swarbrooke J & Horner S (1999). Consumer behaviour in tourism: an international perspective. Oxford: Butterworth
Heinemann.
Journals:
Journal of Sustainable Tourism
Journal of Travel and Tourism Marketing
Tourism Management
Web-based sources:
Altis: the guide to internet resources in hospitality, leisure, sport and tourism http://www.altis.ac.uk
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UNIVERSITY OF PLYMOUTH MODULE RECORD
MODULE CODE: TOFD 215 CREDITS:10 LEVEL:5
MODULE TITLE: GUIDING THROUGH HERITAGE
PRE-REQUISITE(S):N/A
CO-REQUISITE(S):N/A
COMPENSATABLE WITHIN THIS PROGRAMME: Yes
SHORT MODULE DESCRIPTOR
This module will examine the concept of and trends in cultural tourism. The learner will examine techniques of interpretation,
visitor management and promotion
ELEMENTS OF ASSESSMENT: (Please consult DMR guidance notes – this is an
example)
(C1)COURSEWORK 100%
Give Subject Assessment Panel Group to which module should be linked : Tourism
ASSESSED LEARNING OUTCOMES: At the end of a module the learner will be expected to
be able to:
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Assessment Criteria:
Through the assignments the learner will demonstrate that they can:
1 Prepare an itinerary in a professional form
2 Identify & describe the social history and culture of named areas of interest
3 Prepare interpretation and education materials
Assessment Mode:
Coursework: 100%
• Assignment – prepare an itinerary weighted at 35%
• Essay social history & culture weighted at 40% (1500 words)
• prepare interpretation materials weighted at 25%
Butler R and S Boyd (2000) Tourism and national parks: issues & implications. Chichester: Wiley
Leask A and Yeoman I (2002) Heritage visitor attractions: An operations management perspective. London: Cassell
Robinson M (Ed) (2000) Developments in urban & rural tourism. Tyne & Wear: Business Education
Journals:
Annals of Tourism Research
Journal of Sustainable Tourism
Journal of Travel and Tourism Marketing
Tourism Management
Web-based sources:
Association for Heritage Interpretation: http://www.heritage-interpretation.org.uk
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