Company P r o l e

Creat i ng n e w v a l u e . ..
It starts when you ask why?, and how?

Social IN
The Olympus Group, blending with society as a whole, and sharing its sense of values, proposes new values through its business conduct and thereby pursuing and securing a healthy, happy, more meaningful life for mankind.
We now name this result "Social IN", describing the basic Olympus philosophy underlying all our activities. The term Social IN derives from Social Value in the Company.

We aim towards establishing firm ties with the society through the three INs.

Social Involvement

Sharing Social Values

Creating New Values

Mission
The objective behind Social IN is Our Commitment as a Value-Creating Company. Being a Value-Creating Company means earning a high degree of trust by creating and delivering the value that society needs.

A company that seeks to give shape to through microscopic

a great dream

Precisionand Technology.

Social IN is Olympuss management philosophy. It embodies who we are, our mission, and our dreams for the future. Since starting out as a producer of microscopes, Olympus has opened up new frontiers in optical technology by taking up the challenges of the microscopic world. This optical technology has contributed to advances in bioscience, and by combining it with advanced technologies from other fields, Olympus has astonished the world with high quality products in medicine, life science and industry, imaging, and information and communications. Ways of helping people achieve healthy and fulfilling lives that are now only a dream may in the near future become reality and in doing so bring forth new dreams. Olympus seeks to give shape to these dreams of infinite potential.

Dreams without Boundaries

Social Value in the Company

Research & Development

Realizing the Future by Creating Valuable Technology based on Opto-Digital Technology

Olympus technologies born out of Opto-Digital Technology

Optical Technologies
Optical measurement technology Leading optical technology Next-generation optical design technology

Microsystem Technologies
Microsystem control technology Module integration technology MEMS technology Ultra-miniature devices

Bio-Science Technologies
Live cell analysis technology Cell separation, culturing, and evaluation technology Gene transfer technology

Digital Imaging Technologies

Imagers Digital image platform technology High-speed communication technology System LSIs

Common Basic Technologies

Virtual engineering technology Software technology Environmental technology

Medical
Capsule endoscopes Artificial bone Regenerative medicine Small-diameter endoscopes Specific light endoscopes Ventriculoscopes Dental color measurement instruments Instruments for minimally invasive surgery Endoscopic early-stage diagnosis technology Cultured bone

Life Science and Industrial

Live cell observation systems StampoNeedle High-speed AFM Luminescence imaging Live cell imaging and bioimaging Laser scanning microscopes LCD display inspection equipment Industrial endoscopes Nanosearch microscopes Non-destructive testing equipment

Imaging
Four Thirds System Micro Four Thirds System Imagers Multi-function networked digital cameras Ultrasonic motor lenses Built-in image stabilizer Advanced high-resolution image processing Live View function Micro lenses Waterproof and dustproof designs Shock-proof and load-resistant designs

Corporate R&D Center Supports Product Development with Advanced Platform Technologies
The Corporate R&D Center is responsible for product innovation. It provides technological support across the entire Olympus product range while developing and facilitating new technologies that look ahead ten years into the future. Its aim is to utilize new ideas and technologies to turn dreams into reality and create a prosperous future for everyone. To achieve this, the R&D Center builds on Olympuss worldleading opto-digital technology by combining advanced technologies in ways that go beyond individual disciplines to produce its own leading-edge technologies in fields such as medicine, life science, and digital imaging.

Development of Next-Generation Products in Collaboration with Business Divisions

The Corporate R&D Center develops Olympuss next generation of products and technologies in line with the product strategies of each business division. For example, the Micro Four Thirds System used in the E-P1/P2 and E-PL1 models in the OLYMPUS PEN Series of digital cameras incorporates numerous Corporate R&D Center technologies including the imager. The newly developed TruePic V image processing engine produces sharp images by extracting the maximum potential from high-performance sensors and high-resolution lenses. Reducing the burden imposed on the environment across all of our business activities is a key issue for the future and our aim is to utilize advanced technology and know-how to develop next-generation products that are kind both to people and the environment.

Corporate R&D Center

True Pic V image processing engine

Making a Business out of Medical Technologies that Benefit People and Society
An aim of research and development is to turn new technologies into practical solutions that can grow into new businesses.One such example is the OSferion bone replacement material supplied by Olympus Terumo Biomaterials Corporation which was commercialized through research and development of techniques and materials that support the natural healing abilities of the human body. Elsewhere, Olympus collaborates with universities to explore new possibilities. The example include the use of stem cells taken from fat and research on minimally invasive treatment techniques such as the use of intelligent robotics technology to perform surgery. This later technique uses a robot operated from outside the body to minimize the surgical incisions.

OSferion bone replacement material. The primary constituent is highp u r i t y - T C P (- t r i c a l c i u m phosphate).

Intelligent robotics technology that medical doctors can manipulate as if it were their own hands (example of actual use).

Seeking out Life Science Technologies that Illuminate Biological Processes

In the life science field, Olympus has been strengthening its collaboration with the worlds leading researchers, research organizations, and medical institutions to support its research and development, commercialization, and marketing of medical equipment. Olympus is contributing to peoples health and progress in medical science by developing technologies that support the practical use of advanced diagnostic techniques such as 3D live cell scanning technology and molecular imaging technology that can selectively illuminate cancer cells.

Detecting tumors with a fluorescent probe.

The advanced optics in this spectroscopic video endoscope help achieve very early detection of cancer by detecting small changes in cells.

Creating Inspirational Digital Imaging Technologies

Capturing beauty in images that inspire emotion in the people who take or view them. This ideal is the motivation behind Olympuss development of advanced algorithms and imaging devices and its efforts to improve the capabilities of image processing. For example, Olympus studies how the brain function changes in response to an image. In other words, Olympus analyzes the relationship between the emotion and the brain activity when we look at an image. This knowledge is then incorporated into image processing systems. This work gave birth to the i-FINISH mode in which the camera automatically identifies and analyzes the photographic subject to achieve vivid reproductions that make you feel as if you were there when the photograph was taken.

i-FINISH

Information obtained from studying how images trigger brain activity is incorporated into image processing.

Simulation of how the internal parts of an endoscope behave when bent into a curve.

Future Creation Laboratory Seeks out Future Value

The Future Creation Laboratory undertakes research into services, tools, and other products based on new concepts devised by imagining what future values the society and people of the future will seek. Past developments have included a display unit in the form

of a pair of glasses that can provide information at the ideal timing and an imaging system that can capture and display panoramic 360 images. The laboratory will continue to produce new imaging and information services that support a lifestyle full of delight and discovery.

Company Pr of i l e

Manufacturing

Robust Manufacturing Plant Supported by Superior Production Technology The High Quality of Olympus Products and Services is Underpinned by our Manufacturing DNA

Seeking Technology Leadership

Microfactories
In recognition of the threat of global warming, manufacturing plants need to operate in ways that minimize their emissions of CO2 (carbon dioxide) and other waste. Olympus devised the concept of Microfactories for in-house manufacturing using small-sized production machinery as part of its company-wide manufacturing strategy and is now working to implement this idea. One practical example is a small lens film coating machine which is less than half the height and width of the previous machine, 90% smaller in volume, and emits 75% less CO2. The machine also reduces the process time by 70%, providing both superior environmental performance and cost savings. Olympus is also developing other very small production machines for use in component processing and assembly processes. Microfactories not only allow manufacturing to be performed in an environmentally sensitive way, they also encapsulate know-how in the form of a black box and are expected to play a major role in preventing the loss of production technology offshore.

Close Attention to Customer Needs

XZ-1 High-End Compact Digital Camera
If a small but clear lens were available that took beautiful photographs ... The dream that encapsulates this hope was one shared by high-end compact camera customers. In response, Olympus overcame numerous technical hurdles to start fullscale production at its Shenzhen Plant in China of compact cameras that for the first time ever were fitted with the ZUIKO lenses that its customers have loved for three-quarters of a century. However, the road travelled to bring about this achievement was a hard one involving repeated trial and error. Although the optical performance is equivalent to a interchangeable lens system camera, a high level of precision was needed to make the lens smaller and thinner. After much work, the production line was established with assistance from Olympus OptoTechnology Co., Ltd. in Japan. The XZ-1 high-end compact digital camera came about thanks to the pride and effort of Olympuss optical technology specialists and others who worked on the project and has been highly rated by third-party consumer reviewers in Europe and America.

XZ-1 Compact Digital Camera

Small Lens Film Coating Machine

Manufacturing the Olympus Ways

Manufacturing has been part of the Olympus DNA since its very beginnings. To pass this DNA on to the future while devising and commercializing new generations of Olympus products and services, Olympus established a Corporate Monozukuri Innovation Center (CMIC) in April 2010. Olympuss aim is to boost its performance dramatically by improving the level of its production technology and the capabilities of its manufacturing plants as well as by seeking to achieve sustainable manufacturing from the development stage through to environmental measures.

Building our Brand through Quality

Endoscope Repair Service (San Jose, USA)
Endoscopes are used inside the human body, so even small faults in their operation have the potential to cause medical accidents. Accordingly, the quality of these instruments after repair and servicing needs to be as good as new. Olympus has established an industry-leading repair and servicing organization so that patients can be confident about undergoing endoscopic tests and treatments regardless of where in the world this is done. A typical example is the San Jose National Service Center in California, USA which is the worlds largest endoscope repair center. This very large service center has a staff of about 250 and can perform repair work to a standard equivalent to the endoscope assembly process at the factory in Japan. Currently Olympus has more than 200 service sites spread across 6 continents. These deliver the best possible service regardless of location thanks to a global service quality evaluation program managed by the service headquarters of the Medical business unit. Manufacturing quality is the basis of Olympuss endoscope business.

Monozukuri (Manufacturing) Makes People

Technical Master Program at Ina Plant
Even in our era of fine-scale processing machines that use advanced computer-based numerical control, a high degree of human skill will continue to be needed as long as people are part of the production line process. Now, many manufacturers face the question of how best to transfer the finely honed skills of these master craftsmen to the next generation of workers. Olympus has established a system for training technical staff with a high level of skills that is based on the idea of people as a manufacturing asset. The origins of this system lie in the Technical Master program at Ina Plant which produces microscopes (Olympuss first ever product) with a focus on staff training and succession. Also, manufacturing workplaces always have master craftsmen. Over time, a variety of skills have been handed down through the apprentice system. In particular, the long history of Olympus microscopes could never have come about without the handing on of know-how by teachers. These exceptional skills handed down over time are passed on from the past to the present and from the present to the future.

San Jose National Service Center

Advanced Skills Training in Progress

C ompany Pr of i l e

Business Domain

Olympus is Imbued with a Passion for Creating New Value

Medical
Gastrointestinal and surgical endoscopes, endotherapy devices, and endoscopic ultrasound systems play a major role in minimally invasive diagnosis and treatment. Olympuss medical business provides total support for the healthcare industry through the development of products such as these together with business support and other systems designed to improve the operational efficiency of medical institutions.

Medical

1950

GT-I Gastrocamera

Life Science & Industrial

Extensive research work is in process the frontiers of life science research for the next generation of medical treatments. Olympus is accelerating this research by supplying microscope systems with the latest imaging technologies. It is making a widespread contribution to society by supporting the front lines of research and clinical fields. For industry, Olympus supplies products that keep people safe and help create a society in which people feel secure. In particular, these include non-destructive testing systems that play a vital role in the maintenance and management of industrial equipment and essential services such as transportation or electrical power, and industrial microscopes and other instruments used in applications such as development and production processes of various manufacturers.

Life Science

Olympus took up a doctors wish for a camera able to take photographs inside a patients stomach and successfully produced the worlds first gastrocamera.

1920

Asahi Microscope
Olympus founder Takeshi Yamashita established the company with the dream of producing microscopes, the first of which came out in 1920 and was called the Asahi. During this same year the company went on to develop and produce six further microscope models designed for use in applications such as medicine, silk production, and elementary and middle school classrooms.

Imaging
Olympus continues to supply products that convey a sense of new value, particularly digital cameras and IC recorders. For its interchangeable lens system digital cameras, Olympus has developed the Micro Four Thirds System which it uses to provide small and lightweight designs with high image quality and ease-of-use. Meanwhile the functions of products such as linear PCM recorders and radio servers have been upgraded in response to user feedback. To give more people the opportunity to experience the joy of photography and the delight of sound, Olympus will continue to open up these worlds in ways made possible by digital technology.

Imaging

1936

Semi-Olympus I
The first ever Olympus camera consisted of a Semi-Proud body supplied by Proud fitted with the newly developed Zuiko lens. This model became the foundation for Olympuss emergence as a camera maker.

Information & Communication

Olympus affiliate ITX Corporation provides convenience and security through the sale of mobile phones and optical communication lines and the provision of solution services to business customers. For the future, the company intends to take advantage of opportunities presented by expected changes in the business environment to introduce its own added-value services using its existing business as a base. Through these high quality information and communication services, ITX will contribute to the sense of wellbeing of people, companies, and society.
7

New Business Development

O l y m p u s B u s i n e s s C re a t i o n C o r p o r a t i o n w a s established in May 2010 to promote the development of new businesses. The new company aims to strengthen the overall capabilities of the Olympus Group by working in fields such as medical information, medical logistics, veterinary care, and ICT infrastructure to accelerate the growth of new businesses that will play a central role in Olympuss future.

GTF Gastrocamera with Fiberscope

1964

1984
EU-M2 Endoscopic Ultrasound System

1985
EVIS-1 Videoscope System

2005

(Europe)

2006
EVIS LUCERA SPECTRUM Endoscopic Video Imaging System

2010
Integrated Endoscopic Surgery System

Capsule Endoscope for Small Intestine

The GTF Gastrocamera used glass fiber to provide a realtime view inside a patients stomach. Since it was first introduced, it has contributed to the development of endoscopy through use in both diagnosis and treatment.

* The actual capsule does not have a logo.

1966
Photomax Universal Research Microscope

1983
New VANOX AH2 Series Microphotography System Microscope

1996
FLUOVIEW Confocal Laser Scanning Microscope

2004
FV1000 Confocal Laser Scanning Microscope

2007

2008

2010
BX3 Series System Biological Microscope

AU3000i FSX100 BoxImmunoassay type Analyzer Fluorescent

Image Capturing Device

Industrial

1968
Olympus IFS Industrial Endoscope

2001

2006

2007

2009
LEXT OLS4000 3D Measuring Laser Microscope

IPLEX Industrial OmniScan iX IPLEX FX Non-Destructive Industrial Videoscope Testing Videoscope

Equipment

Olympus Pen Half-Size Camera

1959

1969
Zuiko Pearlcorder

Olympus M-1 35-mm Single-Lens Reflex Camera

1972
1973

1991
[mju:] Compact Digital Camera

1996
C-800L /400L Digital Camera

2003

2008

2009

2011

LS-10 E-1 OLYMPUS PEN XZ-1 Compact Linear Interchangeable E-P1 Micro Four Digital Camera PCM Lens System, Thirds System Recorder Digital SLR Camera

OM-1 35-mm SingleLens Reflex Camera

A small lightweight body at onequarter the price of previous Olympus models. With ease-ofuse that appealed to women in particular, the Pen proved a big hit especially among those wanting to capture a record of family events. On its release, the OM-1 was the worlds smallest 35-mm Single-Lens Reflex camera. The small body and quiet shutter operation were the result of numerous innovations. A highlighted product. The first compact digital camera to be fitted with an i.ZUIKO DIGITAL lens.

C ompany Pr of i l e

Medical System Business

We apply knowledge, vision and solutions to create an environment for healthcare that serves humanity.

Endoscopy
Endoscopic Video Imaging System Broncho Videoscope

This endoscope system has three imaging enhancement features (narrow band imaging: NBI, Auto Fluorescense Imaging:AFI, Infra Red Imaging:IRI) that, by controlling the wavelength of light, allow for observations such as thickening of the mucous membrane, deep blood vessels, and capillaries on the surface of the mucous membrane, which are characteristic of lesions. It provides support for early detection of cancerous minute lesions and pre-operative diagnostics for endoscopic therapy and surgery.

BF TYPE 260

Ultrasound Videoscope

EVIS LUCERA SPECTRUM

GF TYPE UCT260

Ultrasound Observation Device

Gastrointestinal Videoscope

EU-ME1

Fiberscope
GIF TYPE XP260NS

Cleaning, Disinfection, and Sterilization

Capsule Endoscopy
Capsule endoscopes that are currently in use advance through the gastrointestinal tract through peristalsis and are used for the small intestine. In addition, magnetically guided capsule endoscope system for the stomach is currently in development, and future advances are anticipated.
*Actual capsule does not have a logo. EC-1

OER-3 Endoscope Cleaning and Sterilization System

Therapeutic Instruments Medical Information Systems Peripherals

Surgical
Endoscope Integrated Video System Other Peripherals for Endoscopic Surgery

VISERA Pro System

Disposable Trocar for Endoscopic Surgery Kii Access System

HiQ LS Curved 5 Hand Instruments

The VISERA Pro System is based around the video system center and a high luminance light source, and consists of three kinds of abdominal/chest cavity videoscopes and two kinds of camera head. It brings high-definition imaging to existing equipment by maintaining compatibility, and is very effective in increasing the efficiency of the operating room and the ability to observe endoscopic surgery.

QuadPortTM Disposable MultiInstrument Access Port

Gastroenterological Surgery (Abdominal Videoscope)

Urology (Ureteropelvic Videoscope)

Endotherapy Devices

EndoEYE LS

OLYMPUS URF TYPE V

Full view of Endotherapy devices

The EndoEYE LS reduces friction with the forceps through its straight line construction, while at the same time preserving a clear field of view through its CCD. It supports singleincision abdominal endoscopic surgery, which makes it easier on the patient.

Gastroenterological Surgery (Abdominal Videoscope)

Chest Surgery Orthopedic Surgery Neurosurgery Cardiac Surgery

OLYMPUS ENF TYPE VT2

Biopsy Forceps

Electrosurgical Knife

Anesthesiology
Electrosurgical Snare

10

Life Science & Industrial System

Helping open the door to the future by applying the latest technology in industry.

Life Science
Biological Microscopes System

Industrial

Industrial Microscopes

Non-Destructive Testing Equipment

Metallurgical Microscopes

Industrial Videoscopes

IPLEX LX BXiS BX3 Series

This range of models makes microscopy more accurate, efficient, and easy with features that include a power supply unit and superior ease-of-use via a touch panel as well as environmentally friendly functions such as a user-detection sensor and LED light source.

The excellent optical performance and image processing technology of these microscopes make them suitable for a range of different uses.

Industrial Fiberscopes Industrial Rigid Borescopes Peripherals Ultrasonic Flaw Detectors

GX71/GX51 Inverted Microscope

Inverted Microscopes Semiconductor Inspection Microscope

EPOCH 1000 Series

Eddy Current Flaw Detectors

IX2 Series MX61

Stereo Microscopes

Flat-Panel Display Inspection Microscope Laser Microscope

Nortec 500 Series

Phased Array Flaw Detectors

LEXT OLS4000 SZX16/SZX10

Measuring Microscope Optical Measurement Microscope

OmniScan MX2

Confocal Laser Scanning Microscopes

Featuring a large 10.4-inch LCD touch panel for improved visual display and ease-of-use, the OmniScan MX2 works like an echocardiography, allowing the user to search for flaws by displaying an image of the interior of the object being scanned.

X-ray Fluorescence Analyzers

USPM-RU-W FV1000-D

Imaging System Equipment Peripherals

Performs fast and precise spectrographic measurements of a wide range of wavelengths from visible light to the near infrared.

Peripherals
DELTA Series

11

Imaging System
Delivering new quality to the world of digital images and audio.

Digital Camera
Interchangeable Lens System, Digital Camera
These cameras provide all sorts of people with the ability to take photographs in which they can delight. One model is the E Series which extracts every last bit of depictive power from its ZUIKO DIGITAL lens to faithfully satisfy even the rigorous requirements of professional photographers. Another is the OLYMPUS PEN Series which was developed to use the Micro Four Thirds standard based on the well-known Olympus Pen camera from the era of film photography and which represents a revival of this brand in the form of a new-generation micro single-lens camera.

Audio
Digital Voice Recorders (IC Recorders)
Olympus has the ideal recorder to suit any possible occasion. These range from easy-to-use entry-level models with simple operation up to multi-function models designed to suit different applications, with features such as USB ports, high-quality microphones and audible operating instructions. For those who value authentic sound quality, Olympus also has high-spec linear PCM recorders with an image recording capability. Olympus has the largest share of the market for IC recorders purchased from high-volume retailers in Japan (in 2010).

E-5

E-620

Linear PCM Recorder LS-20M

Digital Voice Recorder DM-4

Radio Server PJ-10

OLYMPUS PEN E-P3

Audio Accessories

Binoculars
Binoculars
In addition to Olympus brand models such as the small and lightweight Trip Light Series which place an emphasis on lens quality, the extensive product range includes models supplied in collaboration with Coleman and others. These extend from opera glasses and theatre binoculars up to models designed specifically for outdoor use.

OLYMPUS PEN Lite E-PL3 and M.ZUIKO DIGITAL lens

OLYMPUS PEN mini E-PM1

Compact Digital Cameras

Models are available to capture any scene. These include the XZ-1 which has an i.ZUIKO DIGITAL lens and boasts the most perfect and clear images, the waterproof and dustproof Tough Series of cameras able to take photographs underwater at depths of up to 10m, the SZ Series laden with photography, video, and zoom features, the SP Series with an ultra-zoom capability in a compact body, and the stylish VR/VG Series which is designed for convenience.
Trip light 10 x 21 RC

Optical Components
Lens Barrels for Digital Cameras
TG-810 XZ-1

Digital Camera Accessories

Optical Parts

C o mpany Pr of i l e 12

Corporate Social Responsibility

Olympus is Engaged in a Variety of Activities for the Benefit of Every Living Thing on Earth as well as Creating a Sustainable Society

Relationship between Society and its People

Using Photographs to Present the People Working to Achieve the United Nations Millennium Development Goals
Together with the United Nations Development Programme and Agence France-Presse (AFP) Foundation, Olympus has been running the Picture This: We Can End Poverty photo contest since 2009 to showcase the ongoing work that people are doing to achieve the Millennium Development Goals (MDGs) which include the aim of halving poverty by 2015. A photography exhibition and award ceremony was held at the UN headquarters in New York to coincide with an MDG summit. The winners were awarded prizes from Olympus. The many photographs carry a strong message and show the world the tough conditions faced by some countries and the significance of what people are doing about this.

A Step Ahead by Prakash Hatvalne, Winner of the 2010 Overall First Prize in the Professional Category

Working with the TABLE FOR TWO Organization to Solve Poverty and Hunger
TABLE FOR TWO is a charity organization originating in Japan that simultaneously addresses hunger in the developing world and obesity and other life-style related diseases in the developed world. To support this objective, Olympus in October 2010 introduced menu options at its staff canteens and beverage vending machines in Japan that allow staff to make a monetary donation of 20 yen per meal or 10 yen per drink to developing countries through the TABLE FOR TWO International nonprofit organization. School meals not only satisfy empty stomachs, they also play an important role in fighting poverty by, among other things, improving attendance and boosting basic health.

TABLE FOR TWO

Products that Everyone can Use ... Product Development with an Emphasis on Accessibility
Olympus is also working to develop products that can be used by everyone. It consults with disabled organizations in Britain and America as well as Japan and reflects their views in product designs. For example, the digital voice recorder DM-4, in addition to its standard features, also includes a DAISY* talking book function and voice guidance for its operation menus. It has been awarded Color Universal Design certification for the way its design is suitable for people with different color perception. The Social IN management philosophy also extends to designing products that are accessible to people with disabilities.
*DAISY is an Abbreviation of Digitally Accessible Information System.

Support for Brave Circle Colorectal Cancer Prevention Campaign

Colorectal cancer can usually be cured if identified early enough. However, only 27.5% of males and 22.7%* of females in Japan have received colorectal cancer checks. One factor contributing to delayed detection is that there are few subjective symptoms in the early stages of the disease. To change this situation, Olympus launched the Brave Circle colorectal cancer prevention campaign in 2007. The campaign has organized a range of events and other measures such as putting up posters to encourage people to have colorectal cancer checks. The organizing committee registered as an NPO in 2009 and Olympus will be supporting its activities as an official supporter from 2011.

13

Digital Voice Recorder DM-4

Helping people achieve healthy and fulfilling lives

S R

Olympus Group is actively engaged in activities that contribute to society. Olympuss business activities include environmental measures and the development of products with excellent accessibility features. In addition, by demonstrating leadership in its role both as a company and a global citizen, Olympus has also established numerous practical measures that help create a sustainable society in which people enjoy healthy and fulfilling lives.

Harmony with the Environment

Super Eco-Products Certification System Introduced

Olympus has certified a total of more than 300 products as Olympus Eco-Products scheme for verifying whether products satisfy its environmental design standards. To accelerate improvements in the environmental performance of its products, Olympus has also introduced a Super Eco-Products scheme that certifies products that satisfy even more stringent environmental criteria. The scheme commenced in October 2010 with seven products achieving certification during the 2010 financial year, including the OLYMPUS PEN E-PL2 which incorporates innovative eco-friendly technology. For the future, Olympus intends to produce more Super Eco-Products to help protect the environment.

Micro Four Thirds, Interchangeable Lens System Digital Camera, OLYMPUS PEN E-PL2

Establishing Eco-Friendly Facilities that Suit Local Conditions

Olympus Surgical Technologies Europe (OSTE) deals with environmental issues in ways that are appropriate to local circumstances. At its service center in the Czech Republic, it has reduced electricity use by 74% with the aim of becoming the first plant in Central Europe to achieve the Class A environmental classification. To make more efficient use of resources, the company has also installed equipment to allow the reuse of organic solvents that it uses in its processes. At its factory in Germany, it now purchases all of its electricity from natural renewable sources to achieve zero electricity-related emissions of CO2, a saving approximately 2,000 tons per year. This corresponds to an annual saving of approximately 2,000 tons of CO2.

Service Center in Czech Republic

Access and Benefit Sharing is Considered for the Country that Provides Bio-Resources Based on the Convention of Biological Diversity
Olympus markets and sells a microscope for cell function analysis which makes possible to capture feeble bioluminescent light from live cells. Since much brighter bioluminescent reagent is required in the use of this microscope, bright light-emitting species of firefly from Malaysia has been examined. At the start of the research, Access and Benefit Sharing (ABS) for Malaysia has been considered based on the Convention of Biological Diversity (CBD). This research was conducted jointly with a Japanese venture company that is allowed to access to Malaysian bio-resources by Malaysian government and was also developed under the split of benefit sharing such as filing patent application jointly with the involving parties including the authority of Malaysian government and the rate of royalty if it moves towards to a reagent business.

Malaysian Firefly

Company Pr of i l e 14

Consolidated Financial Highlights

Operating Results
Year ended March

(million yen)

Trend in Sales and Operating Income

Sales
1,500

(billion yen)
Operating Income
150

2010

Year ended March

2011

Net sales Operating income Ordinary income Net income

883,086 60,149
45,115 47,763

847,105
1,200

1,061.8 98.7

1,128.9 980.8 112.6 883.1 847.1

120

35,360
22,148 7,381

900

90

600

60

60.1
300 0

34.6 0 7 /3 0 8 /3 0 9 /3 1 0 /3

35.4 11/3

30 0

Results by Business Segment

Year ended March

(million yen)

2010

Year ended March

2011

Net sales

Medical Systems
*1 *2 Life Science & Industrial

350,716 114,095 174,924 189,354 53,997 74,929 8,754 3,314 4,864 -5,734

355,322 100,808 131,417 209,520 50,038 69,314 8,553 -15,019 5,242 -4,258

Sales by Business Segment

(billion yen)

(Year ended March 2011)

Imaging Systems Information & Communication

*1 Other

Operating income

Medical Systems
*1 *2 Life Science & Industrial

Imaging Systems Information & Communication

*1 Other

Other 50.0 Information & Communication 6 Medical Systems 209.5 355.3 25 41 131.4 100.8 16 12 Imaging Life Science Systems & Industrial

*1: Some activities previously classed asOtherwere shifted to theLife Science & Industrialcategory from the year ended March 2011. The figures for the year ended March 2010 have been adjusted to reflect this change. *2: The Life Science & Industrial figures for the year ended March 2010 include results from the diagnostic systems business divested on August 3, 2009.

Results by Region (geographic location)

Year ended March

(million yen)

2010

Year ended March

2011

Net sales

Japan
*3 Americas

408,837 211,609 198,661 63,979

418,053 197,795 163,936 67,321

Sales by Region

(billion yen)

(Year ended March 2011)

Europe Asia and Oceania Corporate or elimination

Operating income

Japan
*3 Americas

48,490 7,155 22,196 5,635 -23,327

38,354 3,502 15,880 5,998 -28,374

Asia and Oceania 67.3 Europe 8 163.9 Japan 19 418.1 50 Americas 197.8 23

Europe Asia and Oceania Corporate or elimination

Americas includes North, Central and South America. *3:

15

Corporate Data

Major Group Companies in Europe

1 Olympus Europa Holding GmbH (Holding company) 2 Olympus Winter & Ibe GmbH (Medical)

Major Group Companies in Japan

Olympus Corporation (Holding company)
Olympus Medical Systems Corp. (Medical) Olympus Imaging Corp. (Imaging) ITX Corporation (Information & Communication) Olympus Business Creation Corp. (Business Development) Olympus Medical Science Sales Corp. (Medical, Life & Industrial) Aizu Olympus Co., Ltd. (Medical) Aomori Olympus Co., Ltd. (Medical) Shirakawa Olympus Co., Ltd. (Medical) TmediX Corporation (Medical) Olympus Opto-Technology Co., Ltd. (Imaging) Olympus Engineering Co., Ltd. (Life) Okaya Olympus Co., Ltd. (Industrial) Olympus Software Technology Corp. (Other) Olympus Intellectual Property Services Co., Ltd. (Other) Olympus Digital System Design Corp. (Other) Olympus Terumo Biomaterials Corp. (Other) Olympus Memory Works Corp. (Other) Olympus Leasing Co., Ltd. (Holding company) Olympus Logitex Co., Ltd. (Other) Olympus-Supportmate Corp. (Other) AVS Co., Ltd. (Medical) Olympus Systems Corporation (Other) Olympus Visual Communications Corp. (Other)

Olympus Deutschland GmbH (Medical, Life & Industrial, Imaging)

3 Olympus Soft Imaging Solutions GmbH (Life) 4 Celon AG (Medical)

Olympus France S. A. S. (Medical, Life & Industrial, Imaging)

5 KeyMed (Medical & Industrial Equipment) Ltd. (Medical and Industrial)

Gyrus Medical, Ltd. (Medical)

4 3

3 2 1

2 3

4 5 1

Major Group Companies in Asia

1 Olympus Corporation of Asia Pacific Limited (Holding company)
7

Olympus Australia Pty Ltd. (Medical, Life & Industrial) Olympus Imaging Australia Pty Ltd. (Imaging)
2 Olympus (China) Co., Ltd. (Holding company, Life & Industrial)

Olympus Imaging China Co., Ltd. (Imaging) Olympus (Beijing) Sales & Service Co., Ltd. (Medical) Olympus Hong Kong and China Limited (Imaging)
3 Olympus (Beijing) Industry & Technology Limited (Imaging) 4 Olympus (GuangZhou) Industrial Co., Ltd (Imaging) 5 Olympus (Shenzhen) Industrial Ltd. (Imaging)

Major Group Companies in the Americas

1 Olympus Corporation of the Americas (Holding company)

Olympus America Inc. (Medical and Life) Olympus Imaging America Inc. (Imaging)
2 Gyrus ACMI, Inc. (Medical) 3 Olympus NDT Canada Inc. (Industrial)

Olympus Trading (Shanghai) Limited (Other) Olympus Imaging India Private Limited (Imaging) Olympus Medical Systems India Private Limited (Medical) Olympus Korea Co., Ltd. (Medical and Imaging) VICHEN B&I Co., Ltd. (Other)
6 Olympus Optical Technology Philippines, Inc. (Life)

Olympus Latin America Inc. (Medical and Life)

Olympus Singapore Pte Ltd (Medical, Life & Industrial) Olympus Imaging Singapore Pte. Ltd. (Imaging) Olympus (Thailand) Co., Ltd. (Medical)
7 Olympus Vietnam Co., Ltd. (Medical and Imaging)

Holding company Production plant (outside Japan) Life = Life Science Business

Olympus Medical Systems Vietnam Co.,Ltd. (Medical)

Olympus Europa Holding GmbH (Germany)

Olympus Corporation of Asia Pacific Limited (Hong Kong)

Olympus Corporation (Tokyo Headquarters)

Olympus Corporation of the Americas (USA)

Olympus Corporation
Tokyo Headquarters Management Established Capital Consolidated Net Sales Number of Employees Shinjuku Monolith, 3-1 Nishi-Shinjuku 2-chome, Shinjuku-ku, Tokyo 163-0914 Representative Director and President Hiroyuki Sasa October 12, 1919 48,332 million yen 847,105 million yen (year ended March 2011) 34,391 (as of March 31, 2011)
Company Pr of i l e 16

For the latest information, please visit the Olympus Web site: http://www.olympus-global.com/en/

The content of this document is subject to change without notice. Printed using environment-friendly ink and paper. X11E-0811NS Printed in Japan, August 2011