Hotel Teatro

December 1. 2013 Halea McAteer

HOTEL TEATRO PR PLAN PT 2

Hotel Teatro
Objective: When customers are choosing a hote ! bran" recognition # a$s a big ro e. Hote Teatro is a # ace that has a ot o% com#etition! es#ecia $ consi"ering The &our 'eason(s is ocate" "irect $ across the street an" it is a com#an$ )ith a *er$ )e "e*e o#e" bran" image. Peo# e see the %our ea%s! an" +no) that re#resents The &our 'easons. ,urrent $! the Hote Teatro has itt e to no bran" recognition. One thing that )i he # in this situation )i be to create a ne) ogo %or the hote that a o)s consumers to better recogni-e the hote ! its image! an" )hat it o%%ers %rom one oo+ at the ogo. A%ter creating a strong bran" recognition b$ creating a ne) ogo! it )i be im#ortant to incor#orate this "esign into a #romotiona materia %or the hote . .n or"er to s#rea" a)areness o% the hote ! the structure an" # acement o% a"*ertisements )i be crucia . The grou# o% #eo# e that these a"*ertisements )i be "irecte" to)ar"s )i be ma e an" %ema es )ithin the age range o% 2/010. This grou# )as chosen because it is a grou# o% #eo# e )ho are most i+e $ )or+ing an" ha*e the mone$ to s#en" at Teatro. This is a so an age range )ho )i i+e $ be atten"ing the

sho)s that the ,enter o% the Per%orming Arts #uts on )hich )i he # "ue to the %act that these a"s )i be # ace strategica $ in this center. Hote Teatro is #er%ect %or this grou# %or that reason as )e as the %act that the u2ur$ #ro*i"e" b$ the hote is more %it %or a"u ts than chi "ren. 3$ # acing a"*ertisements at the Den*er ,enter %or the Per%orming Arts *enue it )i ho#e%u $ attract #eo# e! oca s an" tra*e ers! to sta$ at The Hote Teatro the ne2t time the$ choose a # ace to sta$ )hen tra*e ing through Den*er %or business or # easure. Or %or a sim# e u2urious night a)a$ %rom their o)n home. The a"*ertisements )i encourage #eo# e to research the hote
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%urther b$ sho)ing in+s to socia me"ia inc u"ing &aceboo+! T)itter! an" .nstagram. When more #eo# e earn o% the hote an" its ammentities! it )i s#rea" a)areness o% the hote an" ho#e%u $ bring in more customers "ue to the increase" bran" a)areness. Enacting these Objectives: To accom# ish these ob4ecti*es the ogo nee"s to be re*am#e" %rom )hat it current $ is. As o% right no)! the on $ re#resentation Teatro has is the etter 5T( )ith a "ecorati*e boar"er. Ho)e*er! the %u name shou " be encour#erate" into the ogo unti #eo# e are more a)are o% the business an" its ammenities.

With this t$#e o% ogo! it "is# a$s the %u hote name! in a %ont that sho)s the 5c ass$( or more u2irious si"e o% the hote an" its ammenities. The bor"er as )e is sim# e! an" c ass$ 4ust as the hote . The co ors are sim# e! an" )arm! bringing in the same co or scheme in*o *e" at the hote ! on their )ebsite an" so on. 3$ gi*ing the %u name o% the hote ! an" sho)ing this ogo a o*er the hote an" in its #romotiona materia s is one ste# to)ar"s creating the bran" recognition
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neccesar$ to bring in more customers to the Hote Teatro. The ogo is one ste# in bran"ing Hote Teatro.

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This is an e2am# e o% the t$#e o% a"*ertisement that )ou " be # ace" )ithin the Den*er ,enter %or the Per%orming Arts! or in their # a$bi s. The i"ea is that the to# #icture sho)s the ,enter %or the Per%orming Arts! re#resenting 4ust the beginning o% the night. The secon" #icture is one o% the rooms at the teatro re#resenting a # ace to come an" re a2 a%ter a %u "a$ an" seeing one o% the sho)s that the center has to o%%er. The s ogan rea"s! 6Ta+e in a sho) an" et us be
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$our home a)a$ %rom home.7 This high ights both o% the great things that the hote an" the #er%orming arts center ha*e to o%%er. Teatro re#resents a # ace o% u2ur$ )here one can come an" re a2 a%ter a "a$ #ac+e" %u o% )hat Den*er has to o%%er. Em#hasi-ing these t)o businesses in these a"*ertisements sho)cases the oca as#ect o% Hote Teatro! ho#e%u $ encouraging more business in this )a$ to su##ort Den*er an" its businesses e*en %urther. Teatro is a )a$s o%%ering s#ecia "ea s )ith businesses that surroun" them! so )h$ not bring in the Den*er ,enter %or the Per%orming Arts an" #romote it %ar more than the$ usua $ "o8 This #artnershi# bet)een the ,enter %or the Per%orming Arts an" Hote Teatro is i"ea because o% these institutions are oca businesses in the Den*er area. Not on $ that! the$ both re#resent i"eas o% theatre "ue to the c ass$ theme o% the hote an" the %act that 6Teatro(s7 "irect trans ation means theatre. 3oth )i encourage business at the others estab ishment. What )ou " be better than ta+ing in a sho) at the ,enter %or the Per%orming Arts! then hea"ing o*er to the Hote Teatro %or a re a2ing! u2urious night in a beauti%u room. The ogo is # ace" at the bottom right han" corner! a o% the co ors in the a"*ertisement go )ith the )arm! "ar+er co ors associate" )ith the hote an" its ogo. A ong )ith the ogo are icons o% the three main socia me"ia sites that Teatro has a #resence at. Those being .nstagram! T)itter! an" &aceboo+. 'eeing these easi $ recogni-ab e icons! it )i ho#e%u $ encrouage #eo# e to research the hote %urther. This )ou " ho#e%u $ engage the net)or+ theor$ b$ in*o *ing these "i%%erent no"es o% socia me"ia! an" creating connections as )e as interactions bet)een the "i%%erent sites to create better a)areness o% Hote Teatro. When the$ "o their

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research the$ )i see the )on"er%u things Teatro has to o%%er an" )i be more i+e $ to sta$ there in the %uture. .n or"er to measure the e%%ecti*eness o% this cam#aign the hote )i +ee# recor"s to see i% there is an increase in guests %rom the time the cam#aign )as aunche". This hote shou " oo+ %or an increase o% about ten more rooms boo+e" a )ee+ "ue to the #artnershi# )ith the ,enter %or the Per%orming Arts an" increase" 5bu--( o% the hote . A goo" )a$ o% measuring this )ou " be to use RDPWin. This is a #rogram )here the hote )ou " be ab e to sim# $ enter their number o% hote guests gi*en a certain time #erio" an" see the increase! or "ecrease o% guests %rom one time to another. .% there )as a signi%icant increase it )i be c ear that the cam#aign ma"e an im#act an" it )i a o) the hote to s#rea" the cam#aign to an e*en arger au"ience! ho#e%u $ boosting sa es %urther. 9An e2am# e o% the t$#e o% a"*ertisement that )ou " be use" )hen s#rea"ing to a arger au"ience is #ro*i"e" on the %o o)ing #age.:

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Press Release: This #ress re ease! ocate" on the %o o)ing #age! )ou " be gi*en to oca Den*er ne)s stations. This sho) cases the 5 oca ( as#ect o% both Hote Teatro an" Den*er ,enter %or the Per%orming Arts! there%ore it being #romote" b$ a oca ne)s station )ou " on $ ma+e sense.

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Hotel Teatro and Denver Center for the Performing Arts Partnership T)itter Pitch; <Hote Teatro an" <Den*er,enter%orthePer%ormingArts 4oin %orces to #ro*i"e #eo# e %rom a aroun" )ith a chance to ha*e a night %u o% e egance! entertainment an" romance. htt#;==bit. $.teatro.#er%ormingarts.com 'ummar$; The Hote Teatro an" Den*er ,enter %or the Per%orming Arts! t)o oca businesses to the Den*er area! are aunching a cam#aign to encourage #eo# e %rom a aroun" to become #art o% the oca Den*er e2#erience. Den*er 9December 1! 2013:0 The Hote Teatro o% Den*er is in*iting oca s an" #eo# e %rom %ar an" )i"e to come en4o$ the a*ish comort the$ o%%er on a night $ basis! a%ter ta+ing in a sho) at the Den*er ,enter %or the Per%orming Arts. The t)o businesses are o%%ering a s#ecia #ac+age "ea to bu$ tic+ets to see a sho) at the 3ue theatre then continue on to one night o% u2ur$ at the Teatro. To earn more about this ama-ing "ea *isit htt#;==hote teatro.com or htt#;=="en*ercenter%orthe#er%ormingarts.com.

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