MBA Project Synopsis / Proposal

Project Proposal On

CRM in India

Prepared by Mr. Atanu Maity Roll o : !!!"!!!!!!! #### #### $niversity

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MBA Project Synopsis / Proposal

#a$le of Content

CRM in India...............................................................................................................3 INTRODUCTION:......................................................................................................3 OBJECTIVES:.............................................................................................................4 HYPOTHESIS:............................................................................................................4 METHODOLOGY:.....................................................................................................5 PRIMARY DATA:......................................................................................................5 SECONDARY DATA:................................................................................................5 BIBLIOGRAPHY: ......................................................................................................5

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MBA Project Synopsis / Proposal

CRM in India

I&#R'()C#I'&*
'RM is a strategy that &ocuses on building strong relationships with customers and potential customers &or creating and maintaining a loyal customer base. 'ustomer Relationship Management ('RM) wor*s across all departments to harmoni+e customer"centric thin*ing. 'ustomer Relationship Management reduces costs, increases e&&iciency and improves customer satis&action. -mpel 'ustomer Relationship Management is designed and built &or non"western business processes and sales culture. Providing access across geographies, -mpel 'RM can include dealers and channels. .ith .eb leads and service integration and /M/ and Mobile access to 'RM data, -mpel 'ustomer Relationship Management is per&ectly suited &or non"western businesses. 'RM has been called a strategic tool that combines business processes, technology, employees and in&ormation across an enterprise to attract and retain pro&itable customers. %or companies that use 'RM and those that plan to, it is important to understand that 'RM technology has developed, evolved and matured over the years. -t is now a reliable process that combines business and technology to power a customer"&ocused organisation. -t0s very hard to run a success&ul business without a strong &ocus on 'RM. A&ter all, it0s all about the customer. /uccess&ul 'RM involves many di&&erent areas o& your company, starting with sales, o& course. 1ut also various other customer"&acing areas, li*e mar*eting and customer service.

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MBA Project Synopsis / Proposal

'B,EC#I-ES*
2he current study was aimed at determining the approach being adopted by businesses in -ndia &or relationship mar*eting.

./P'#.ESIS*
3. 2. 2he 'RM is used by the di&&erent companies 4very company has its own 'RM depending on their need 5 re6uirements

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MBA Project Synopsis / Proposal

ME#.'('1'G/*
/tudy is going to be conducted in the district o& Mumbai in Maharashtra.

PRIMAR/ (A#A*
A 6uestionnaire survey will be conducted &or the purpose o& the study. 2he study is based on primary as well as secondary data. Primary data will be collected &rom a sample o& 78 respondents o& Mumbai district chosen using non"probability judgment sampling and using a structured 6uestionnaire.

SEC'&(AR/ (A#A*
/econdary data is the data, which is already in e9istence. -t will be collected mainly through internet and some help will also be ta*en &rom boo*s and articles. /econdary sources o& data will include publication o& /el& :elp ;roups, <ournals and Periodicals.

BIB1I'GRAP./*
3. http://www.impelcrm.in/=nw>;oogleAd.ords/earch5*w>'RM?2!in

?2!india5ad>8@!A3A28!75site>5gclid>'Bmn*"C7j6c'%DEF:Aod&.a.dw 2. http://www.decisioncra&t.com/dmdirect/pd&/crmstatus.pd&

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