Note: some of these are direct marketing strategies; others are indirect. both work well, especially together.

30 ask more of clients 31 qrtly press releases 32 warm voice mail msg 33 reduce life stress 34 mail qrtly letter 35 newspaper column 36 offer assessments 37 host book group 38 know 25 trainers 39 do volunteer work 40 exceed expectations 41 coach coworkers 42 speak to local grps 43 barter/trade 44 chmbr of commerce 45 distribute press kit 46 use email signature 47 buy web traffic 48 write an ebook 49 give away checklists 50 bumper stickers 51 ask for referrals 52 client testimonials 53 host spec intrst grp 54 know your gifts 55 360 for current cli 56 serve influentials 57 self-confidence 58 love your life 59 strong reputation 60 extra time w/clients 61 have a mktg plan 62 coach certification 63 offer programs 64 teach marketing 65 professional logo 66 volunteer at icf 67 clever domain name 68 wear coach shirts 69 write articles

70 ask for the business 71 wear coach nametag 72 join netwrkng grp 73 perfect your life 74 know 100 coaches 75 ask 3 lazer questions 76 host weekly rap 77 donate to raffles 78 cd-rom brochure 79 keep your day job 80 travel first class 81 be radio show guest 82 host weekly hotline 83 dont need client $$ 84 run advertisements 85 join organizations 86 post to e-discussion 87 write a booklet 88 prepare welcome kit 89 offer free sessions 90 Join coaching firm 91 hire a mrktg coach 92 serve 3 niches, not 1 93 subcontract 94 trade show booth 95 know networkers 96 socialize w/ clients 97 accept credit cards 98 team 100 network 99 Host R&D sessions 100 Use sound bites 101 be proud of you

1 Start an ezine 2 tell 50 friends 3 teach teleclasses 4 teach a workshop 5 write a book 6 coach for free 7 write 20 top 10 lists 8 get trained well 9 have elevator speech 10 join breakfast club 11 create a website 12 raise/reduce fees 13 offer 2 help anyone 14 clever business card 15 host mastermind gp 16 develop a brochure 17 know what you sell 18 pass out worksheets 19 create client tools 20 audio on website 21 clever 800 number 22 join leadership grp 23 coach referral sites 24 resolve mktg fears 25 host coach chapter 26 license plate holder 27 define ideal client 28 strategic alliances 29 offer e-programs

SPECIAL THANKS
To the many coaches who contributed to this list.

2000 www.coachville.com