Executive Summary Truffles are well-known as some of the most delectable chocolate treats available.

Typically, chocolate truffles are a thin shell of powdered chocolate with a soft center. Our product, RYs chocolate truffles is a luscious, sweet chocolate rolled in irresistible toppings. t comes in a variety of flavors namely, the original chocolate truffle flavor, dark chocolate, peanut or nutty flavor, cookies and cream, and graham mocha. The RYs chocolate truffles delectable flavors make our product inviting to our target market who are not only those chocolate lovers but also those health conscious. !ith its more than "#$ of cocoa content, it reduces blood pressure, and the chance of diabetes. t also boosts ones mood, decreases the chance of heart attack by over %#$, and improves the memory. The product uses pure chocolate bars with the special taste of five &%' assorted flavors. (fter the truffles are formed in spherical shape, it will then be dipped for special coating. )aving these flavors will be a sure hit to cater the demands of our customers of different tastes and preferences. The product will then be packed in five &%' pieces in a clear plastic package. ( variety of truffle-chocolate-coated flavors will be its distinct style. t will be named as *Ry+s ,hocolate Truffles- and will come in assorted design. Our business is basically a partnership that comprised four partners, namely, .iela ,hing-/y, 0anine .inobo, 1sther 2illera, and 3ie4el ,ang. Our management team is composed of supervisors, operational manager, transportation head, manufacturer, store clerk and cashier. The manufacturer is one of the supervisors since we value our products secret recipe we would like the procedure to remain within those who know it. The business main goal is to provide something for our target market that is not only new and innovative but also uni5ue. !e would like to cater for those who are not only health conscious but also budget conscious. The business aims to target all types of consumers including those who are health conscious. (s of the moment, we have decided to cater to students and locate our stalls inside their school canteens while catering freelance outside of school through the use of effective advertising and technology. !e chose students as our main target market since students these days are always on the go.

(uman, .inobo, ,ang, ,hing-/y, 2illera, 6o, 7lari4a

Company Background Rys ,hocolate Truffles is basically a partnership who manufactures chocolate truffles that come in a variety of flavors. This partnership is comprised of the following head members8 .iela ,hing-/y, 0anine .inobo, 1sther 2illera and 3ie4el ,ang. The business main goal is to provide something for our target market that is not only new and innovative but also uni5ue in a sense that we can introduce a product that seems unhealthy but actually is. (side from that, we would like to cater for those who are not only health conscious but also budget conscious. !hy chocolate truffles9 )onestly, who doesnt love chocolates9 ,hocolate is universally known as an effective comfort food. t is medically proven to lessen stress and encourage feelings of euphoria and above that it tastes delicious. t is the ultimate food for indulgence. ,hocolate has already made its name in society: all the company and businesses needs to do is to establish its signature taste. The business aims to target all types of consumers including those who are health conscious. (s of the moment, we have decided to cater to students and locate our stalls inside their school canteens while catering freelance outside of school through the use of effective advertising and technology. !e chose students as our main target market since students these days are always on the go. ;ome may be too late for class that they barely even have the time to have breakfast. Our compact packages can do <ust the trick because it is compact, students can bring them in their bags and eat them while in class or while walking or studying. (side from that, some schools prohibit their students from going out the campus to have lunch outside, (teneo )igh ;chool for e=ample. ;tudents are then compelled to have lunch inside the canteen which can help us have a specified target market unlike in malls where the consumers as well as sales are unpredictable. ;ince our primary clients are students, we have designed our product to be budget friendly and affordable. One e=ample of this is giving discounts for large amounts of orders: and since we also do freelance outside the school, we can also cater the needs of other clients who prefer a more customi4ed feel. The truffles we offer suits best in any occasions8 birthdays, ,hristmas parties, valentines, )alloween, and the like. !e believe that our product embodies 5ualities that enable us to stand out and be uni5ue - our varied flavors for e=ample and the choice of customi4ing orders. Our business main goal is to cater to our clients needs in any way that can make them happy with our services.

(uman, .inobo, ,ang, ,hing-/y, 2illera, 6o, 7lari4a

Management Our business management will be comprised of the following positions8 supervisors, operational manager, transportation head, manufacturer, store clerk and cashier. Refer to Appendices for the organizational structure ;ince we consider our business as a startup business or small business we need to resort to means that will allow us to make financial decisions fle=ible. Therefore, ;upervisors will be comprised of the main financers of the business and will divide the monthly net income e5ually. The operational manager will be in charge of managing stores in the schools and supervising store clerks and cashiers. )e or she will also be in charge of monitoring sales income and the personnels relation to his or her customers and will also be in charge for balancing sales at the end of the day. The manager will also surrender the sales to his>her supervisors at the end of every day. ;ince our business is still starting we will not re5uire our manager to be a graduate of a ? year business course. nstead, our re5uirements for our operational manager will be at least @A years of age, at least a high school graduate, can operate under pressure, has good public relation skills and has a pleasing personality The transportation head will be in charge of deliveries of the products to the different stalls. )e will also be in charge of inventory of products that the manufacturer will turn over to him. The re5uirements for transportation head will be male, @A-B% years old, at least high school graduate and has pleasing personality. The manufacturer will most likely be one of the supervisors since we value our products secret recipe we would like the procedure to remain within those who know it. The manufacturer will be in charge of making the product and will also be in charge of inventory of the business raw materials. The store clerk and cashier will be in charge of handling and selling the products in the stalls and also public relations. They will also be in charge of inventory in regards to the beginning inventory vs. the ending inventory depending on the deliveries made by the transportation head.

(uman, .inobo, ,ang, ,hing-/y, 2illera, 6o, 7lari4a

Cost/Capital Requirement The total initial capital re5uired for the business is 7hp%#, BBC.?# in the first month of operation. This includes pre-operating e=penses such as booth set-up worth @B,###.##, an alloted gasoline e=pense of @,?D#.##, advertising fees of C##, one month advance rental of @B, ?A".?#, e5uipment e=pense of @B,%#.##, an initial e=pense for raw materials for the first month will be A,###.##, and other fees which will include business permits and registration fees will add up to C,?"D.##. Financial Plan The capital for the start-up will come from the individual contributions of the ? partners. 1ach individual partner is re5uired to contribute 7B%, ### that would sum the entire capital to. 1ach individual is entitled to B%$ of the net worth of each monthly sale. The partnership will comprise of one general partner which will be able to include his or her personal assets as a liability for the start-up capital to finance the business operations while the other partners are liable only to the contribution given in the initial fees of the business. 7ersonal assets of the limited partners may or may not be involved depending on arrangements made by the partners. Marketing plan nside the campus, the products will likely be sold based on the percentage of those who are interested in the product and those who like to eat sweet foods. !e conducted a survey of %@ respondents from the @,E%E .usiness and Fanagement students, BD male and B? female students. The respondents+ rating of our chocolate truffle are the following8 B$ rated it as e=cellent: ?A$ rated % &being the second highest': ?B$ rated ?: %$ rated C: B$ rated B: @$ rated @ &being the second lowest': and none of them rated it as it needs improvement. !e consider those respondents who rated our chocolate truffles from ? to e=cellent as our potential buyer, which covers EB$ of them. Refer to Appendices The result shows that ma<ority of the respondents definitely like to have a store that sells chocolate truffles. There were more male respondents than female. (lthough female respondents participated in the survey, more male respondents showed interest in the product which also participated in the product testing and survey than female students. Thus, promotional measures would concentrate more on the male gender appeal and moderately on the female gender. t could be that female are more diet conscious than male, which made them decide not to taste it.

(uman, .inobo, ,ang, ,hing-/y, 2illera, 6o, 7lari4a

Grom the EB$ who are interested, it will be broken down base on the following to determine the main customers. The EB$ will be deducted by those who have no daily allowance and those who are only willing to pay 7hp%.## for @ chocolate truffle and up to 7hp@#.## for C pieces of chocolate truffles, since the product will be sold at 7hpC#.## for % pieces in a pack. Refer to Appendices .ased on their willingness to buy our chocolate truffles, out of the E@E main customers, ?D$ of them would consume @ to C pieces of chocolate truffles every day or 4 ! students, CC$ are willing to consume ? to " pieces or " students, and B#$ are willing to consume D or more pieces or #$4 students. ?CB students are likely to purchase fre5uently as it shows that they like to eat C pieces chocolate truffles on a daily basis, while C#C students are willing to consume ? to " pieces every day, and @A? students may purchase D or more pieces in a day. The percentage of the market share that can be saturated by the business will be computed as follows8 E@E main customers > @E%E .F students H ?D$ of the .F ;tudent Farket The trend today is considered to be as internet genre and youths are the top most users of it. Therefore it is <ust appropriate for one company, as youth as their primary target market, to invade their most usage tools. .ut for the case of food enterprises, making orders in the internet is kind of tough one due to number of reasons like a long time indulge in preparing their orders and delivering it right to the hands of the customers and above all the delivery e=penses is unrealistic for a small amount of prices for Ry+s ,hocolate Truffles even if the enterprise will impose delivery fee. Therefore, for the case of Ry+s ,hocolate Truffles enterprise, it will only invade the internet, particularly on social networking sites such as Gacebook, Twitter, Tumblr, 7hotobucket, Fultiply, and etc., <ust to promote the products of Ry+s ,hocolate Truffles and persuade them to come and visit their Ry+s ,hocolate Truffles store. Refer to Appendices (s the enterprise reach its Crd month in the industry, part of our promotional measures is to give discounts to buyers who will buy a minimum of @# packs. !ith this, they are entitled to a %$ discount off from their purchase. Through this, people would also be attracted to purchase more. (side from giving discounts, we are also offering customi4ation of chocolate truffles. ;ince this is the trend now, even to established fast food chains, we are also willing to adopt this. !e also offer packaging this product for a gift to special persons.

(uman, .inobo, ,ang, ,hing-/y, 2illera, 6o, 7lari4a

To keep the market for three &C' years, part of our advertising and promotions is through sponsorship of big events inside the campus. Gor e=ample is the (witenista, which is an annual song writing competition, we are willing to sponsor this big and grandiose event, and as an e=change from them will be the promotion of our products. 7romotions would be in the form of banners and video advertisement. ;ince this is a big event, a pool of potential customers could be added from the promotions during this event. Ry+s ,hocolate Truffles strive to be significant compared to its e=isting competitors. ts ideal image would consist of having real ingredients in the product. The product varies from the different chocolate flavors and is sold at a distinctive price that could attract consumers who are willing to pay at a minimum amount. Iot only does the business focus on the price, but also on the 5uality of the product. t will focus on the 5uality of the chocolates that will be used and other ingredients needed, as well as the final presentation of the product which includes the packaging. The firm ensures cold preservation of the truffles to ensure its 5uality. Ry+s ,hocolate Truffles delivers its final product to the selling location in the campus. t will be transported by a hired personnel who be delivering the products in the selling location. Once the delivery is done, the product will be preserved in the refrigerator which will last for three &C' weeks prior delivery. The food shelf lasts best before twenty-one &B@' days, and after that, it is best for the product to be disposed to avoid selling lesser 5uality truffles. This is the reason why the business is pursuing to produce products e5ual to the demand of the consumers to avoid disposing e=cess products. The daily production target of the business is A#-@## packs which consists ?##-%## pieces of ,hocolate Truffles. The production capacity will change depending on the demand of the market. The potential growth of our target market for the following C years would be after the first year of operation &B#@C', there would be an increase of #.%$. On the second year, our potential market would have an increase of @?$ and on the third year there would be a #.C$ increase. Refer to Appendices The product is a pastry which uses pure chocolate bars with the special taste of five &%' assorted flavors, and these are: original &chocolate flavor', dark chocolate, cookies and cream, peanut flavor, and mocha flavor. (fter the truffles are formed in spherical shape, it will then be dipped for special coating. )aving these flavors will be a sure hit to cater the demands of our customers of different tastes and preferences. The product will then be packed in five &%' pieces in a clear plastic package. ( variety of truffle-chocolate-coated flavors will be its distinct style. t

(uman, .inobo, ,ang, ,hing-/y, 2illera, 6o, 7lari4a

will be named as *Ry+s ,hocolate Truffles- and will come in assorted design. The selling price will be 7hpC#.## per pack on order to cover the necessary e=penses generated in creating the product. t is computed based on the %#$ mark-up on the total cost of 7hpC.BA of making per pack. ( good 5uality of chocolate is needed in order to serve the customer+s satisfaction. (nd this good 5uality has to be bought in a high price, not <ust in the ingredients used but also in preserving the truffles to serve best our customers. The promotion will enforce word of mouth marketing as such is not costly on the limited budget. (lso the firm will invade the primary tools of the youth which is the internet &promoting on trending social networking sites such as: Gacebook, Twitter, Tumblr and Fultiply': creation of business+ website for browsing of relevant information and promotion as well: dissemination of flyers during the opening of the store to inform the public: and most importantly to sponsor special youth relevant events to show the public that Ry+s ,hocolate Truffles as their taste bud and health best friend truly cares for them. The cost of promoting the business using flyers is allocated for 7hpB##.## of the weekly budget. The specific location would be at the (teneo de 2avao ,ollege Good ,ourt. Ry+s ,hocolate Truffle is new to the market. n our geographical location, we are the pioneering firm who will be selling the product in the (teneo ,ommunity. !hen viewing it in a monopolistic competition, there are food businesses in the (teneo Good ,ourt that are selling differentiated products of deserts, and these are8 Frost Bites which is selling ice creams, sundaes, and floats as deserts. Their strength is that it saturates the entire market, since it is the only business firm selling the said products inside the campus. On the other hand their weakness is other students prefer to go out from the campus to buy sundaes at Fc2onalds, since its prices are more affordable than the selling price of Grost .ites. ;econd is the Silver%rost &'iosk() which is selling variety of flavored <uices and sandwiches. They also hold a bigger portion of the market share when it comes to snacks and deserts, since they are hitting the market with two stones. Their drinks do not promote good health to the students, since they are using powdered <uice, which is not also good for the firm. Third competitor is Manong*s Frutti, the firm sells fruit shakes and other flavors such as mocha, and cookies cream: deserts and sweets like mango float, leche flan, fruit salad, blue berry cheese cake, chocolate mousse, and etc. This firm sells their products in a student friendly price which also gave them a large portion of the market share. Iot only that their viands are affordable, it is also in their store where you can buy sumptuous deserts at cheap prices. Their only weakness as we can see is their promotional

(uman, .inobo, ,ang, ,hing-/y, 2illera, 6o, 7lari4a

measures. The firm doesn+t spend too much in promoting their products. Gourth potential competitor is +airy Best, this firm sells fresh milks in three &C' flavors: plain milk &original flavor', ,hocolate flavor, and 2urian flavor. These products are undeniably nutritious and delicious. t is nutritious because it is a fresh cow+s milk, delicious because you can en<oy the creamy feature of milk when drinking it. Their weakness is on its pricing, their products are e=pensive. !hen you buy one cup of it of about BC# ml or less, it will cost you 7hp@#, <ust for that drink, and their milk on tetra pack costs 7hpB#. The students would prefer to buy at Icecapades since their serving is good at affordable prices. Gifth potential competitor is Milk ,ea: this firm is also a pioneering business stall which sells milk tea from Taiwan. This firm is considered to be a potential competitor, since our firm and this firm is new to the market, the students have to choose between us since our product+s prices are close to each other. The customers has to choose between us in cases if their budget is only limited for deserts and sweets. Their weakness also falls to pricing, their price is also e=pensive, and they practice monopoly in running their business, since they are the only firm that sells that kind of drink in the food court, they tend to make the most of it and set high prices to target market, which are the students. )aving these prices are really e=pensive for students and not good, they might not be able to penetrate fully to the target market, which might also lead them to e=it in the industry. The marketing strategy will include promoting facts about the product. The business will display certain facts and health benefits of chocolates in front of the stall to be recogni4ed by the customers. !e will sell products by 7hp".##>piece in order for other consumers to ac5uire them easily or to try it for the first time. This will attract curious consumers on the pro<ect. mprove more on the outer designs, toppings, add-ons, and coatings. Jprices may vary depending on flavors.

Manu%acturing The processes of making Rys chocolate truffles according to its flavor are all the same. The difference is the dip and ingredients for the flavoring of truffles. The first step is to melt the chocolate bar using double burner. Iote that chocolate must not be melted in a direct heat. Ie=t is to pour on the mi=ture of whipped (ll 7urpose ,ream and ,ondensed Filk then refrigerate. (fter refrigeration, roll it to make it into ball shapes and roll it in ,ocoa 7owder &for

(uman, .inobo, ,ang, ,hing-/y, 2illera, 6o, 7lari4a

the original and dark chocolate flavors', for the other C flavors, refer to the (ppendices for the floor plan.

-ocation RYs chocolate truffles is planned to be located in the (teneo de 2avao /niversity cafeteria, Ginster .uilding, 0acinto. The business would be profitable because it is located in the university where are our target market is the students. The location would always be filled with students since it is where almost every student or teacher in the university is having their meals in their free time. t would also be advantageous because the space rent would be cheaper and the school would not re5uire cash advances as compared to malls that do. The renewal would also be monthly and if the business would not be profitable in one month, you can choose to leave unlike other places like malls and commercial spaces: you have to stay for duration of time regardless of having a high income or low income. Theres a space in between i-cob and lush greens food corner stalls that fits for RYs chocolate truffles stall. Refer to Appendices n regards to transportation access, (teneos policy usually re5uires tenants to purchase a special sticker from them to be placed in the driver side of their windshields in order for security to identify them as tenants otherwise, their vehicles wont be allowed to enter the campus. (side from the sticker, tenants are also obligated to pass a B=B picture to the food courts office so they can make a tenants id so tenants will be allowed inside the campus. This is for security purposes. Other re5uirements include business permits, sanitary permits and barangay clearances.

(uman, .inobo, ,ang, ,hing-/y, 2illera, 6o, 7lari4a