AMITY UNIVERSITY UTTAR PRADESH

GAUTAM BUDHA NAGAR MBA 2 YEAR (Distance Learning) C rric ! " # Sc$e"e %& E'a"inati%n

QUANTITATIVE TECHNIQUES IN MANAGEMENT

Course Code: Course Ob e!"#$e:
The aim of this course is to develop understanding of various mathematical and statistical models and optimization techniques used for decisions making in management.

MBEDL 20437

Course Co%"e%"s:
Modu&e I: I%"rodu!"#o% Application in business & Management, Classification of Data, Diagrammatic & !resentation of Data. raphical

Modu&e II: 'ore!(s"#%) Te!*%#+ues Time "eries Anal#sis$ Trend Anal#sis, C#clic Anal#sis, "easonal Anal#sis, %rregular &ariations, Correlation and 'egression Anal#sis. Modu&e III: ,rob(b#&#"- (%d Tes"#%) o. H-/o"*es#s %ntroduction to !robabilit# Theor#, !robabilit# Distributions, "ampling and "ampling Distribution, (ull )#pothesis, T$Test, *$Test, Annova and (on$parametric Tests Modu&e IV: De!#s#o% T*eor%ntroduction to Decision Theor#, Decision +nvironments, Decision making under ,ncertaint#, Decision Making under 'isk, Decision Tree Anal#sis. Modu&e V: O/er("#o%s 0ese(r!* %ntroduction to -perations 'esearch, "cope and Models, %ntroduction to .inear !rogramming, *ormulation of .!!, "olution of .!! / raphical Method, "imple0 Method, Dualit#, Dual "imple0 !rocedure, Transportation !roblem, Assignment !roblems.

E1(2#%("#o% S!*e2e:
Co2/o%e%" Codes 1eightage 234 ,C,3 56 H3 57 H2 57 EE3 86

Te1" 4 0e.ere%!es:
Text: 9uantitative Techniques: C.'. ;othari "tudent "tud# Material 2""M4 9uantitative Techniques: Arun "harma

AMITY UNIVERSITY UTTAR PRADESH

GAUTAM BUDHA NAGAR MBA 2 YEAR (Distance Learning) C rric ! " # Sc$e"e %& E'a"inati%n
References: .ondon (.!., .inear !rogramming, Tata Mc ra<$)ill upta ".!.& upta M.!. 5==7, >usiness "tatistics, 56th +d. "ultan Chand & "ons ;apoor &.;. 5==?, -perations 'esearch, 7th +d. "ultan Chand & "ons "harma @.;. 5==?, -perations 'esearch: Theor# & Application, Mac Millan %ndia .td. upta ".!., "tatistical Techniques, "ultan Chand & "ons robner D.*. & "hannon !.1., +ssential of >usiness "tatistics: A Decision Making Approach, MacMillan College !ublishing Co. *leming M.C. & @oseph .(. 5==8, "tatistics for management, And +d. !rentice )all of %ndia Allen '. .D. 5==?, Mathematics Anal#sis for +conomics, A%T>" !ublishers & Distributors

AMITY UNIVERSITY UTTAR PRADESH

GAUTAM BUDHA NAGAR MBA 2 YEAR (Distance Learning) C rric ! " # Sc$e"e %& E'a"inati%n

HUMAN 0ESOU0CE MANAGEMENT

Course Code: Course Ob e!"#$e:
The obBective of this course is to familiarize students <ith the concept of )uman 'esource Management and its significance in the overall effectiveness and efficienc# of the organization in toda#Cs competitive business environment. This <ill be build up on the earlier studied subBects of -rganisational >ehaviour and !rinciples and !ractices of Management.

MBEDL 30304

Course Co%"e%"s:
Modu&e I: I%"rodu!"#o% "o Hu2(% 0esour!e M(%()e2e%" *undamentals of )'M, !urpose and 'ole of )'M, )' policies, Changing 'ole of )'. Modu&e II: Mee"#%) Hu2(% 0esour!e 0e+u#re2e%"s @ob design, @ob Anal#sis, @ob Description, @ob "pecification, @ob +nrichment Modu&e III: Hu2(% 0esour!e ,&(%%#%) 1hat, 1h#, )o<, 1ho, 1hen, 1here of )uman 'esource !lanning Modu&e IV: 0e!ru#"2e%" (%d Se&e!"#o% 'ecruitment, "ources of 'ecruitment, "election !rocess, Methods / %ntervie<, Tests, !lacement and %nduction Modu&e V: ,er.or2(%!e A//r(#s(& Appraising performance, !otential Appraisal, Design and %mplementation !A s#stem, Career Development Modu&e VI: Tr(#%#%) (%d De$e&o/2e%" Methods of Training and Training Techniques, Development & +valuation of Training !rogrammes Modu&e VII: Co2/e%s("#o% M(%()e2e%" Compensation principle and Management, 'e<ards and incentive s#stems, 'elationship performance and compensation. Modu&e VIII: I%dus"r#(& 0e&("#o%s -vervie< of %ndustrial relations, %ndustrial )armon# and .a<s, ,nion $ Management 'elations, %ndustrial disputes and settlement

E1(2#%("#o% S!*e2e:
Co2/o%e%" Codes 1eightage 234 ,C,3 56 H3 57 H2 57 EE3 86

Te1" 4 0e.ere%!es:
Text: )uman 'esource Management, & " ! 'ao )uman 'esource Management, "harma "tudent "tud# Material 2""M4

AMITY UNIVERSITY UTTAR PRADESH

GAUTAM BUDHA NAGAR MBA 2 YEAR (Distance Learning) C rric ! " # Sc$e"e %& E'a"inati%n
References: *ischer, "ha< / )'M As<athappa 2TM)4 / )' & !.M / Te0t & Cases omez Mezia, >alkin 2!)%4 / Managing )' '.". D<ivedi / !.M in %ndian "cenario >hatia & (irmal "ingh / !rinciples & Techniques of personal management Managiang )uman 'esources ar# Desler / )'M

AMITY UNIVERSITY UTTAR PRADESH

GAUTAM BUDHA NAGAR MBA 2 YEAR (Distance Learning) C rric ! " # Sc$e"e %& E'a"inati%n

MA05ETING 0ESEA0CH
Course Code: Course Ob e!"#$e:
!resent da# market is competitive, d#namic and volatile and managers are required to take decisions in the fast changing environment. ,nlike in the past, managers cannot take decisions based on the e0perience and hunch, rather decision must be based on scientificall# collected and rationall# anal#sed information. This course in marketing research aims at familiarizing students <ith the methods and techniques of data collection, data anal#sis and utilization of information so collected for effective decision making. >esides the course <ork students are also required to undertake a marketing research proBect as a part of their proBect <ork.

MBEDL 30306

Course Co%"e%"s:
Modu&e I: I%"rodu!"#o% "o M(r7e"#%) 0ese(r!* (ature and "cope of Marketing 'esearch Definition of Marketing 'esearch Marketing 'esearch &s Marketing %nformation s#stem Current Trends in Marketing 'esearch "cientific 'esearch vis$D$vis Marketing 'esearch, Marketing 'esearch !rocess Modu&e II: ,rob&e2 'or2u&("#o% (%d 0ese(r!* Des#)% !roblem *ormulation, -bBectives , )#potheses and %nformation (eeds T#pes of 'esearch Designs$ +0plorator#, Descriptive, and +0perimental 'esearch Design. Modu&e III: Me(sure2e%" (%d S!(&#%) Te!*%#+ues *our .evels of Measurement$(ominal, -rdinal , %nterval and 'atio. 'anking and 'ating "cales Attitude Measurement Techniques 'eliabilit# and &alidit# in Measurement Modu&e IV: Me"*ods o. D("( Co&&e!"#o% "econdar# Data: +valuation, "ources !rimar# Data: -bservation, 9uestionnaires$ designing, pre$testing, administration, Choice of "urve# Method$ !ersonal %ntervie<ing, MailE e$mail, Telephone etc. Data Collection !rocedures$ *ield !rocedures, Art of %ntervie<ing Modu&e V: S(2/&#%) Des#)%8 "ome >asic Terms $!opulation, "ample, Census, "ampling ,nit, "ampling *rame, "ampling +rror, >ias Advantages and .imitations of "ampling "ampling T#pes: !robabilit# "ampling$ "imple random "ampling, "tratified random "ampling, "#stematic "ampling , Cluster "ampling, and Multi$stage "amplingF (on$!robabilit# "ampling / Accidental "ampling, Convenience "ampling, @udgemental "ampling, 9uota "ampling, "no<$ball "ampling "ample$size determination Modu&e V: D("( ,ro!ess#%) (%d A%(&-s#s +diting, Coding, and Tabulation Testing of )#potheses$ GtH, I, JA and A(-&A

AMITY UNIVERSITY UTTAR PRADESH

GAUTAM BUDHA NAGAR MBA 2 YEAR (Distance Learning) C rric ! " # Sc$e"e %& E'a"inati%n
Modu&e VI: Se&e!"ed A//&#!("#o% o. M(r7e"#%) 0ese(r!* "ales Anal#sis and *orecasting Advertising 'esearch (e< !roduct development and Test Marketing Modu&e VII: 0e/or" 9r#"#%)

E1(2#%("#o% S!*e2e:
Co2/o%e%" Codes 1eightage 234 ,C,3 56 H3 57 H2 57 EE3 86

Te1" 4 0e.ere%!es:
Text: Marketing 'esearch, & " ! 'ao E(argundkar Marketing 'esearch, Mathur "tudent "tud# Material 2""M4 References: !aul +. reen, Donald D.Tull and erald Albaum: 'esearch *or Marketing Decisions, *ifth +dition, !rentice )all -f %ndia )arper 1 >o#d, 'alph 1estphal and "tanle# * "tasch: Marketing 'esearchKTe0t and Cases, .atest +dition, 'ichard D %r<in, %nc. (aresh ;. Malhotra: Marketing 'esearchKAn Applied -rientation, Third +dition, !earson +ducation Asia 2 %ndian edition4

AMITY UNIVERSITY UTTAR PRADESH

GAUTAM BUDHA NAGAR MBA 2 YEAR (Distance Learning) C rric ! " # Sc$e"e %& E'a"inati%n

BUSINESS LA9S
Course Code: Course Ob e!"#$e:
To give insight to various >usiness and +conomic .a<s so that the students are able to interpret the provisions of some of the important la<s and appl# the same in commercial and industrial enterprises.

MBEDL 30307

Course Co%"e%"s:
Modu&e I: Le)(& E%$#ro%2e%" o. Bus#%ess +nvironment of >usiness, %ts importance, .egal environment of business. Modu&e II: I%d#(% Co%"r(!" A!": 3;72 (ature and kinds of Contracts, Concepts related to offer, Acceptance and Consideration, !rinciples overning Capacit# of !arties and *ree Consent, .egalit# of -bBects, !erformance and Discharge of Contract, >reach of Contract and its 'emedies, >asic +lements of .a< 'elating to Agenc#, uarantee and !ledge. Modu&e III: L(< o. Tor"s Meaning of tort / Contractual and Tortious .iabilit#, Application of Tortious .iabilit# in >usiness "ituations. Modu&e IV: I%d#(% S(&e o. Goods A!": 3=30 "ale and Agreement to "ell, )ire !urchase / !ledge / Mortgage / )#pothecation .ease. oods / Different t#pes of oods, !assing of !ropert# in oods, Conditions and 1arranties, Doctrine of Caveat emptor, 'ights of an unpaid "eller. Modu&e V: Ne)o"#(b&e I%s"ru2e%"s A!": 3;;3 Meaning of (egotiabilit# and (egotiable %nstruments / Cheques, >ill of +0change and !romissor# (ote, Crossing of Cheques, +ndorsement, Dishonour of Cheques. Modu&e VI: E&e2e%"s o. Co2/(%- L(< Meaning and t#pes of companies, *ormation of a compan#, Memorandum and Articles of Association, !rospectus and %ssue of "hares, "hare Capital and "hareholders, Compan# Meetings and !roceedings, !o<ers and .iabilities of Directors and 1inding up of Compan#. Modu&e VII: Co%su2er ,ro"e!"#o% A!": 3=;> (eed for Consumer !rotection / Meaning of Consumer / Different redressal agencies for Consumers, 'ights of Consumers, ,nfair Trade !ractices, !rocedure for *iling Complaints. Modu&e VIII: M#s!e&&(%eous A!"s !rovisions of Central "ales Ta0 Act and Central +0cise Act, !rovisions of %ncome Ta0 Act relating to individuals, Calculation of Ta0 .iabilit# under the head G"alar# %ncomeH.

E1(2#%("#o% S!*e2e:
Co2/o%e%" Codes 1eightage 234 ,C,3 56 H3 57 H2 57 EE3 86

AMITY UNIVERSITY UTTAR PRADESH

GAUTAM BUDHA NAGAR MBA 2 YEAR (Distance Learning) C rric ! " # Sc$e"e %& E'a"inati%n Te1" 4 0e.ere%!es:
Text: +lements of Mercantile .a<, (.D. ;apoor References: G+lements of Mercantile .a<H, +0cel >ooks, (. Delhi, ulshan "" 2A66L4, >usiness and corporate la<s, &.". Date# Mer!(%"#&e (%d Co22er!#(& L(<s: 0o*#%# A))(r(<(&

AMITY UNIVERSITY UTTAR PRADESH

GAUTAM BUDHA NAGAR MBA 2 YEAR (Distance Learning) C rric ! " # Sc$e"e %& E'a"inati%n

'INANCIAL MANAGEMENT
Course Code: Course Ob e!"#$e:
The obBective of this course is to develop among students of an understanding of various aspects of financial decisions of a firm and of various financial tools used in taking these decisions. The course also aims at familiarizing students <ith the financial environment in <hich organizations operate and ho< the# cope <ith it.

MBEDL 30204

Course Co%"e%"s:
Modu&e I: O$er$#e< (%d I%"rodu!"#o% -vervie< of *inancial +nvironment and *inancial Management $ *unctions, -bBectives, *inancial decision making and changing role of finance function. Modu&e II: V(&u("#o% o. Se!ur#"#es Time &alue of Mone#, 'isk and 'eturn concepts, *inancial and -perating .everage Modu&e III: '#%(%!#%) De!#s#o%s Capital "tructure $ Theories, -ptimum Capital structures, %ndifference !oint, Cost of Capital theories and Marginal Cost of Capital Modu&e IV: C(/#"(& Bud)e"#%) +stimation of Cash *lo<s, Techniques for capital >udgeting decisions, Capital 'ationing and 'isk Anal#sis in Capital >udgeting Modu&e V: 9or7#%) C(/#"(& M(%()e2e%" *actors %nfluencing 1orking Capital !olic#, -perating C#cle Anal#sis, *inancing of 1orking Capital, Management of %nventories, Cash & Marketable "ecurities and 'eceivables Modu&e VI: D#$#de%d ,o&#!- De!#s#o%s *actors influencing dividend decision and theories

E1(2#%("#o% S!*e2e:
Co2/o%e%" Codes 1eightage 234 ,C,3 56 H3 57 H2 57 EE3 86

Te1" 4 0e.ere%!es:
Text: +ssentials of *inancial Management: % M !ande# *inancial Management: Alka MunBal "tudent "tud# Material:

AMITY UNIVERSITY UTTAR PRADESH

GAUTAM BUDHA NAGAR MBA 2 YEAR (Distance Learning) C rric ! " # Sc$e"e %& E'a"inati%n
References: Damodaran, A. 5==7, Corporate *inance: Theor# and !ractice, 5st +d., 1ile# & "ons. !ande#, %.M. 5===, *inancial Management, Mth +d., &ikas !ublishing )ouse >rearl#, '. A. and M#ers, ". C. 5==8, !rinciples of Corporate *inance, Nth +d., Tata Mc ra< )ill !ike, ' and (eale, >. 5==M, Corporate *inance and %nvestment: Decisions and "trategies, !rentice )all of %ndia &an )orne, @.C. 5==7, *inancial Management and !olic#, 56th +d., !rentice )all of %ndia. 'ustagi, '.!. 5===, *inancial Management: Theor#, Concepts and !roblems, algotia !ublishing Compan#. Chandra, !. 5===, *inancial Management: Theor# and !ractice, Nth +d., Tata Mc ra< )ill.