PROJECT REPORT

ON

A STUDY ON CONSUMER PERCEPTION &BEHAVIOUR TOWARDS JOHNSON AND JOHNSON CO, LTD
Prepared By :

MALLIKARJUNA M B
REG NO BM 806323 UNDER SPECIAL GUIDANCE OF:

PROMOD N MFAM! Le"#$rer%

Dep#& '( C'))er"e * Ma+a,e)e+#% GO-. FIRS. GREAD COLLEGE% S/IRALAKOPPA

A Rep'r# S$0)1##ed 1+ par#1a2 ($2(122)e+# '( #3e re4$1re)e+#5 ('r #3e a6ard '( #3e De,ree 1+ Ba"3e2'r '( B$51+e55 Ma+a,e)e+#% K$7e)p$ U+17er51#y

DURING ./E ACADEMIC 8EAR 2090:2099

This Project is Dedicated To

MY BELOVED PARENTS BROTHER AND FRIENDS

GO-ERNMEN. FIRS. GRADE COLLEGE Affiliated By Kuvempu University! SORABA ROAD S/IRALAKOPPA:;<<=28& >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

CER.IFICA.E FROM ./E PRINCIPAL KUVEMPU UNIVERSITY

This is to certify that MALLIKAR UNA M B (REG NO:BM 806323) is bonafide st dent !"VT #IRST !RA$E %"LLE!E&S'IRALAK"PPA for the!cade"ic year 20#0$20## st dyin% in BBM co rse& This 'ro(ect re'ort (%)nsumer per*epti)n + ,e-avi)r t).ards )-ns)n and )-ns)n *) ltd in s-i/aripura *ity0has been 're'ared by hi" in 'artia) f )fi))"ent of BBM co rse&

Date : Place : S'IRALAK"PPA S1,+a#$re

Proff;

% 'A$IMANI

PRIN%IPLE
GO*T +,R-T GR!.E /O00EGE -1,R!0!2O33!

GO-ERNMEN. FIRS. GRADE COLLEGE

Affiliated By Kuvempu University! SORABA ROAD S/IRALAKOPPA:;<<=28&

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

CER.IFICA.E FROM ./E /&O&D KUVEMPU UNIVERSITY

This is to certify that MALLIKAR UNA M B (REG NO:BM 806323) is bonafide st dent !"VT #IRST !RA$E %"LLE!E&S'IRALAK"PPA for theacade"ic year 20#0$20## st dyin% in BBM co rse& This 'ro(ect re'ort on (%)nsumer per*epti)n + ,e-avi)r t).ards )-ns)n and )-ns)n *) ltd in s-i/aripura *ity0 has been 're'ared by hi" in 'artia) f )fi))"ent of BBM co rse&

Da#e : P2a"e : S'IRALAK"PPA S1,+a#$re

Pr)ff1 S-iva,asappa Yatt-ina-alli

M*)m&Mp-il

/&O&D DEP. OF COMMERCE GOVT FIRST GRADE COLLEGE SHIRALAKOPPA

GO-ERNMEN. FIRS. GRADE COLLEGE Affiliated By Kuvempu University! SORABA ROAD SIRALAKOPPA:;<<=28& >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

CER.IFICA.E FROM ./E GUIDE KUVEMPU UNIVERSITY

This is to certify that MALLIKAR UNA M B (REG NO:BM 806323) is bonafide st dent GO*T +,R-T GR!.E /O00EGE4-1,R!0!2O33! for the acade"ic year 20#0$20## st dyin% in BBM co rse& This 'ro(ect re'ort (%)nsumer per*epti)n + ,e-avi)r t).ards )-ns)n and )-ns)n *) ltd in s-i/aripura *ity0 has been 're'ared by hi" in 'artia) f )fi))"ent of BBM co rse&

Da#e : P2a"e : S'IRALAK"PPA S1,+a#$re

PRAMOD N

MFAM!

DEP. OF COMMERCE GOVT FIRST GRADE COLLEGE SHIRALAKOPPA

A%KN"2LE$!EMENT

I would lic to e!"re## t$a% # to KUVEMPU UNIVERSITY for &a i%' a #ource Of &oti(atio% all alo%' )our &a%a'e&e%t career*

I #i%cerel) e!"re## t$a% # to &) 'uide G$e5# Le"#$rer PRAMOD N Facult) &e&+er Go(t Fir#t Gread Colle'e S$irala o""a* For 'i(i%' &e t$eir (alua+le 'uida%ce , ti&el) Su""ort To co&"lete t$i# "ro-ect #ucce##full)*

I $o%e#tl) e!"re## t$a% # to our "ri%ci"le &e to do t$i# "ro-ect re"ort*

% 'adimani for "er&itti%'

La#t +ut %ot t$a lea#t. I a& t$a% ful to &) frie%d# , facultie# of

!3#3!3%3S'IRALAK"PPA /$o $el"ed &e directl) or i%directl) i% t$e co&"letio%

of t$i# "ro-ect wor * I al#o t$a% # to t$e fa&il) &e&+er# w$o $a(e $el"ed &e i% &a%) wa)# to co&"lete t$i# #tudu #ucce##full) *

Da#e : P2a"e : S31ra2a?'ppa Si4nature

RA U ' !
Re,&N' : BM 806332

$E%LARATI"N
I -ere,y de*lare t-at t-e Pr)5e*t Rep)rt entitled (%)nsumer per*epti)n + ,e-avi)r t).ards )-ns)n and )-ns)n *) ltd in s-i/aripura *ity0-as ,een prepared ,y me durin4 t-e year 678796788 under t-e 4uidan*e )f G$e5# Le"#$rer PROMOD N dept %)mmer*e &!"VT #IRST !RA$E %"LLE!E&S'IRALAK"PPA T-is Pr)5e*t Rep)rt -as ,een su,mitted t) KUVEMPU UNIVERSITY in t-e partial fulfillment )f re:uirement f)r t-e a.ard de4ree )f Ba*-el)r )f Business Mana4ement3 I als) de*lare t-at t-is rep)rt -as n)t ,een su,mitted t) any )t-er university f)r t-e a.ard )f any de4ree )r $ipl)ma

Da#e : P2a"e : S31ra2a?'ppa Si4nature

0ALLIKAR123A 0 4
Re,&N' : BM 806332

I+#r'd$"#1'+ C'+5$)er 0e3a71'$r To +etter u%der#ta%d t$e i&"orta%ce of co%#u&er5+a#ed +ra%d e6uit) o% co%#u&er "erce"tio%# of a +ra%d. it i# %ece##ar) to $a(e a% o(er(iew of co%#u&er +e$a(ior* Co%#u&er +e$a(ior i# defi%ed a# 7t$e "roce## a%d acti(itie# "eo"le e%'a'e i% w$e% #earc$i%'. #electi%'. "urc$a#i%'. u#i%'. e(aluati%' a%d di#"o#i%' of "roduct a%d #er(ice# #o a# to #ati#f) t$eir %eed# a%d de#ire8* T$ere are two t)"e# of co%#u&er +e$a(ior e!i#t. i*e* co'%iti(e a%d e!"erie%ce5orie%ted co%#u&er +e$a(ior* Co%#u&er# wit$ co'%iti(e +e$a(ior are lo'ical a%d ratio%al co%#u&er# w$ile e!"erie%ce orie%ted co%#u&er# $a(e &ore e&otio%al rea#o% to wa%t to "urc$a#e a "roduct* Co%#u&er +e$a(ior c$aracteri9ed i%to four i*e* ratio%al. lear%ed. u%co%#ciou# a%d #ocial +e$a(ior a%d t$e) are re"re#e%ted +) t$e#e t$ree #te"#: %owled'e: Attitude: Actio%* Rati)nal ,e-avi)r; co%#u&er# wit$ ratio%al +e$a(ior fir#t 'et #o&e %owled'e a+out t$e "roduct a%d w$at it &a) offer* 4) a##e##i%' t$i# i%for&atio%. t$e) 'et a% attitude toward t$e "roduct a%d fi%all) act; w$et$er or %ot to +u) t$e "roduct* T$i# t)"e of +e$a(ior i# &o#tl) co&&o% w$e% co%#u&er# are "urc$a#i%' e!"e%#i(e "roduct# for e!a&"le car#* ;K3O/LEDGE:ATTIT2DE:ACTIO3< Un*)ns*i)us ,e-avi)r; co%#u&er# wit$ u%co%#ciou# +e$a(ior +e'i%# wit$ a% attitude toward# t$e "roduct. t$i# attitude &a) eit$er co&e fro& e&otio%# or feeli%'#* T$i# attitude will lead t$e co%#u&er# to fi%d out &ore i%for&atio% a+out t$e "roduct a%d 'et %owled'e a+out it a%d fi%all) act t$eir c$oice* Learned ,e-avi)r; T$i# t)"e of +e$a(ior #te&# fro& $a+it#* T$e#e Co%#u&er# do %ot "la% t$eir c$oice of "roduct. t$e) do it +) $a+it*

E!a&"le

of

t$i#

+e$a(ior

i#

w$e%

+u)i%'

%ew#"a"er*

;ACTIO3:K3O/LEDGE:ATTIT2DE< S)*ial ,e-avi)r: co%#u&er# wit$ #ocial +e$a(ior c$oo#e t$eir "roduct# a# a re#ult of t$e #ocial e%(iro%&e%t w$ic$ t$e) li(e i%* T$eir #tatu#. life#t)le a%d i%flue%ce fro& ot$er# deter&i%e t$e "roduct t$e) will +u)* ;ACTIO3:ATTIT2DE:K3O/LEDGE< Culture $a# +ee% #ee% to $a(e o%e of t$e 'reate#t i%flue%ce# o% co%#u&er +e$a(ior* Accordi%' to Kotler a"art fro& cultural factor# ot$er factor# #uc$ a# #ocial. "er#o%al. a%d "#)c$olo'ical factor# $a(e i%flue%ce o% co%#u&er=# +e$a(ior* %ultural fa*t)rs $a(e to do wit$ t$e culture. #u+culture or #ocial cla## i% w$ic$ a co%#u&er ide%tifie# $i# >$er #elf wit$* S)*ial fa*t)rs $a(e to do wit$ t$e co%#u&er=# fa&il). refere%ce 'rou"# a%d t$e co%#u&er=# role a%d #tatu#* Pers)nal fa*t)rs are t$e lifec)cle #tatu# a%d a'e of co%#u&er#* Al#o. t$e eco%o&ic #ituatio%. occu"atio%. #elf5co%ce"t a%d co%#u&er# "er#o%alit)* Psy*-)l)4i*al fa*t)rs i%clude "erce"tio%. &oti(atio%. lear%i%'. attitude a%d +elief of t$e co%#u&er#* C'+5$)er5 0$y1+, 0e3a71'$r Co%#u&er# +u)i%' +e$a(ior $a# to do wit$ t$e attitude. i%te%tio%. "refere%ce a%d #tre%'t$ to co&&it&e%t a%d t$e co%#u&er=# wa)# of ide%tificatio%* Co%#u&er# +u)i%' +e$a(ior ca% al#o +e referred to a# t$e +u)i%' +e$a(ior of t$e fi%al co%#u&er* Co%#u&er +u)i%' +e$a(ior i# a co&"licated i##ue due to t$e fact t$at &a%) i%ter%al a%d e!ter%al factor# $a(e effect o% co%#u&er# +u)i%' deci#io%*

Accordi%' to Kotler t$ere are fi(e #ta'e# of co%#u&er# +u)i%' +e$a(ior* T$i# ca% +e #ee% i% t$e dia'ra& +elow*
3eed Reco'%itio %

I%for&atio % Searc$ E(aluatio% of Alter%ati(e #

Purc$a#e Deci#io% #i4ure ;,uyin4 de*isi)n pr)*ess Po#t5 Purc$a#e Fro& t$e dia'ra& a+o(e. it ca% +e #ee% t$at co%#u&er# "a##e# t$rou'$ fi(e 4e$a(iour

#ta'e# i% t$eir +u)i%' "roce##* Accordi%' to Kotler Co%#u&er# do %ot "a## t$rou'$ all t$e #ta'e# i% t$eir e(er)da) "urc$a#e* For e!a&"le i% e(er)da) co&&odit) "urc$a#e. i%for&atio% #earc$ a%d e(aluatio% are o&itted* I% ot$er word#. co%#u&er# faced wit$ co&"le! "urc$a#e #ituatio% "a## t$rou'$ all t$i# #ta'e#* Need re*)4niti)n; T$i# i# w$e% t$e co%#u&er# defi%ed t$eir "ro+le& or %eed* A %eed could ari#e eit$er a# a re#ult of i%ter%al or e!ter%al #ti&ulu#* E!a&"le of a% i%ter%al #ti&ulu# i# w$e% )ou %eed to eat #o&et$i%' a# a re#ult of $u%'er* E!ter%al #ti&ulu# ari#e# fro& co&&ercial o% tele(i#io% after w$ic$ t$e co%#u&er t$i% # t$at t$e +ra%d>"roduct i# %eeded* T$erefore it i# of i&"orta%ce t$at &ar eter# fi%d out w$at #ti&ulu# attract# i%tere#t i% t$eir +ra%d* Inf)rmati)n sear*-; T$i# i# w$e% co%#u&er# #tart to #earc$ for i%for&atio% eit$er t$rou'$ co&&ercial #ource. "er#o%al #ource. "u+lic #ource. a%d e!"erie%tial #ource* T$i# i%for&atio% e%$a%ce# t$e co%#u&er=# aware%e## of t$e a(aila+le +ra%d* %owled'e a%d

 Alternative evaluati)n; T$i# i# t$e #ta'e w$ere+) t$e co%#u&er# e(aluate a%d ra% alter%ati(e +ra%d +a#ed o% t$e i%for&atio% t$e) $a(e* Suc$ i%for&atio% ca% +e "rice or 6ualit) etc* Pur*-ase de*isi)n; T$i# i# w$e% co%#u&er# "urc$a#e t$e "roduct* Co%#u&er=# "erce"tio% of a +ra%d ca% +e i%flue%ced +) u%fore#ee% #ituatio%al factor# a%d attitude of ot$er#*

P)st9pur*-ase de*isi)n; T$i# i# w$e% t$e co%#u&er# co&"are t$eir e!"ectatio% a%d "ercei(ed "erfor&a%ce* Co%#u&er# 'et #ati#fied w$e% t$eir e!"ectatio%# are t$e #a&e wit$ t$e "roduct "erfor&a%ce* Differe%ce# i% co%#u&er# +e$a(iour de"e%d# o% t$e t)"e of "roduct t$e co%#u&er i# +u)i%'* Kotler , Keller de#i'%ed a +u)i%' +e$a(iour &odel w$ic$ co%#i#ted of four differe%t +u)er +e$a(iour#*

Hi'$ i%(ol(e&e%t

Low i%(ol(e&e%t

Si'%ifica%t Co&"le! differe%ce# +etwee% +e$a(iour +ra%d#

+u)i%' Variet)5#ee i%' +e$a(iour

Few differe%ce# Di##o%a%ce5reduci%' Ha+itual +etwee% +ra%d# +e$a(iour +e$a(iour

+u)i%'

Ta,le; f)ur type )f ,uyer<s ,e-avi)ur %)mple= ,uyin4 ,e-avi)ur i# w$e% co%#u&er# "urc$a#e a $i'$ 6ualit) +ra%d a%d a+out it* 'a,itual ,uyin4 ,e-avi)ur i# w$e% co%#u&er# "urc$a#e a "roduct out of $a+it* Variety see/in4 ,uyin4 ,e-avi)ur i# w$e% co%#u&er# 'o arou%d #$o""i%' a%d e!"eri&e%t wit$ a (ariet) of "roduct* $iss)nan*e redu*in4 ,uyin4 ,e-avi)ur i# w$e% a +u)er i# #o $i'$l) i%(ol(ed wit$ +u)i%' a "roduct a# a re#ult of t$e fact t$at it i# e!"e%#i(e or rare* Fa"#'r5 1+(2$e+"1+, "'+5$)er per"ep#1'+5 '( a 0ra+d Kotler , Keller defi%ed "erce"tio% a# t$e "roce## +) w$ic$ i%for&atio% i# recei(ed. #elected. or'a%i#ed a%d i%ter"reted +) a% i%di(idual* So&e of t$e factor# t$at i%flue%ce co%#u&er "erce"tio%# of a +ra%d i%clude: >uality; T$i# i# o%e of t$e factor# w$ic$ co%#u&er# ta e i%to accou%t w$e% &a i%' t$eir c$oice of +ra%d* ?ualit) i# a% i%te'ral# "art of +ra%d ide%tit)* Pri*e; Price ca% +e u#ed a# a rea#o% for +ra%d c$oice i% two wa)#; eit$er +) 'oi%' for t$e lowe#t "rice i% order to e#ca"e fi%a%cial ri# or t$e $i'$e#t "rice i% order to ac$ie(e "roduct 6ualit)* Price. "lace a%d +efore &a i%' t$e "urc$a#e $e #ee # a lot of i%for&atio%

+ra%d are t$ree i&"orta%t factor# w$e% decidi%' co%#u&er# "urc$a#e c$oice i% e(er)da) "roduct* Influen*e ,y )t-ers; I%flue%ce +) ot$er# "la)# a (ital role i%

co%#u&er=# deci#io% "roce##e#* Co%#u&er# $a(e t$e $a+it of co%#ulti%' eac$ ot$er re'ardi%' a %ew "roduct or +ra%d a%d #ee i%' t$eir ad(ice* T$e ad(ice# of ot$er "eo"le $a(e a #tro%' affect o% co%#u&er# +u)i%' +e$a(iour* Howe(er. t$e de'ree of #uc$ affect de"e%d# o% t$e #ituatio% or i%di(idual** A +u)er ca% al#o +e i%flue%ce culturall) i*e* (alue. +e$a(iour a%d "refere%ce# fro& fa&il) or ot$er i%#titutio% or #ociall) i*e* +) a #&all 'rou" li e fa&il) or &e&+er#$i" 'rou"* Purc$a#e deci#io% could al#o +e i%flue%ced +) attitude of ot$er#* For e!a&"le. a co%#u&er wa%t# to +u) Pe"#ode%t. w$ile i% t$e #$o" $e or #$e co&e# i% co%tact wit$ a frie%d w$o #a)# Col'ate &a e# &) teet$ +ri'$ter a%d w$iter* T$e co%#u&er ca% +e forced to +u) Col'ate* Advertisin4; t$e &ai% ai& of ad(erti#e&e%t i# to create aware%e##* Ad(erti#e&e%t i# a clear for& of co&&u%icatio%* If ad(erti#i%'. "ro&otio% a%d "ac a'i%' e&+race a re'ular "o#itio%i%' #trate') o(er a "eriod of ti&e. t$ere i# t$e te%de%c) t$at t$e +ra%d will +e #tro%'* So&e wa)# of reac$i%' a%d co&&u%icatio% to co%#u&er# t$rou'$ ad(erti#i%' i# t$rou'$ tele(i#io%. ci%e&a. radio. +ill +oard. I%ter%et etc* Pa*/a4in4; t$i# i# t$e "roce## of de#i'%i%' t$e co(er of a +ra%d>"roduct* Pac a'i%' i# a for& of ad(erti#e&e%t i% t$e #e%#e t$at it #ale# dutie# #uc$ a# attracti%' co%#u&er#. de#cri+i%' a%d #elli%' t$e "roduct* %)nvenien*e; Co%(e%ie%ce of a +ra%d $a# a #i'%ifica%t affect o% co%#u&er* I% ot$er word. ea#) acce## to +ra%d>"roduct i% #tore i# (ital w$e% +u)i%' low i%(ol(e&e%t "roduct*

BRAND Kotler defi%ed a +ra%d a# 7a %a&e. ter&. #i'%. #)&+ol. de#i'% or a co&+i%atio% of t$e#e t$at ide%tifie# t$e &a er# or #eller of t$e "roduct or #er(ice#8* T$i# defi%itio% i# +a#ed o% t$e u#e of a +ra%d %a&e. #)&+ol# a%d #i'%# to di#ti%'ui#$ a "roduct fro& it# co&"etitor* Accordi%' to Keller. t$e A&erica% &ar et a##ociatio% ;A0A< defi%e# a +ra%d a# a 7%a&e. ter&. #i'%. #)&+ol or de#i'% or a co&+i%atio% of t$e&. i%te%ded to ide%tif) t$e 'ood# a%d #er(ice# of o%e #eller or 'rou" of #eller# a%d to differe%tiate t$e& fro& t$o#e of co&"etitor8 * A +ra%d i# differe%t fro& a "roduct* Accordi%' to Kotler . a "roduct i# a%)t$i%' w$ic$ ca% +e "re#e%ted to a &ar et for "urc$a#e. u#e or co%#u&"tio% t$at i# "o##i+le of #ati#f)i%' %eed or wa%t* He we%t furt$er to #a) t$at a "roduct i# &ade u" of 'ood# t$at $a(e "$)#ical a""eara%ce. #er(ice. e(e%t#. e!"erie%ce#. "lace#. "er#o%#. or'a%i#atio%. "ro"ertie#. i%for&atio% a%d idea#* Added (alue# a# t$o#e t$at de(elo" fro& e!"erie%ce# of t$e +ra%d; t$o#e t$at ari#e a# a re#ult of u#a'e of t$e +ra%d. w$ic$ could +e a# a re#ult of co%#u&er# a##ociatio% wit$ t$e +ra%d; t$o#e t$at ari#e fro& a% a##u&"tio% t$at t$e +ra%d i# "owerful; a%d t$o#e t$at ari#e fro& t$e a""eara%ce of t$e +ra%d i*e* "ac a'i%' t$e "roduct* Added (alue# "la) a (ital role i% &a%) co%#u&er# +u)i%' deci#io%#. a# +ra%d# are "urc$a#ed fro& e&otio%al &oti(atio% a# well a# fu%ctio%al &oti(atio%* Co%clu#i(el). a +ra%d ca% +e #aid to +e a #)&+ol of all fact# a##ociated wit$ a "roduct a%d #er(ice* A +ra%d co&&o%l) i%clude# a lo'o. a %a&e a%d a%) ot$er (i#i+le ele&e%t# #uc$ a# #)&+ol# a%d i&a'e#* It al#o co%#i#t# of ot$er #et# of e!"ectatio% related to a "roduct or #er(ice w$ic$ %or&all) ari#e i% "eo"le=# &i%d*

Be+e(1# '( a 5#r'+, 0ra+d A #tro%' +ra%d will create t$e followi%' +e%efit# a&o%'#t ot$er#: 4uild %a&e reco'%itio% for co&"a%) "roduct* I%flue%ce t$e co%#u&er=# +u)i%' deci#io%* 4uild tru#t a%d e&otio%al attac$&e%t to a fir&=# "roduct>#er(ice* 0a e "urc$a#e deci#io% ea#ier* For e!a&"le i% a co&&odit) &ar et w$ere "roduct a%d #er(ice# are i%di#ti%'ui#$a+le. it will e%a+le cu#to&er# tru#t a%d create a #et of +elief a+out t$eir "roduct e(e% wit$out %owi%' t$e u%i6ue%e## of t$eir "roduct# a%d c$aracteri#tic#* A #tro%' +ra%d i%crea#e# t$e co%#u&er=# attitude toward# a "articular +ra%d=# "roduct a%d #er(ice# a%d t$e #tre%'t$ of #uc$ attitude i# de(elo"ed t$rou'$ e!"erie%ce wit$ #uc$ +ra%d* Co%#u&er# e!"erie%ce $el" to i%crea#ed "ercei(ed 6ualitie#. i%ferred attri+ute# a%d e(e%tuall) lead# to +ra%d lo)alt) w$ic$ are %ot ea#) to e(aluate e!ce"t +efore "urc$a#e* A #tro%' +ra%d e%-o) +e%efit #uc$ a# reduced co&"etiti(e ad(a%ta'e. "re&iu& "rice 'reater cu#to&er lo)alt). "rofita+ilit). reduce t$e "ercei(ed ri# of co%#u&er# w$o are %ot #o #ure of t$eir deci#io%* Bra+d e4$1#y Si%ce t$e de(elo"&e%t of +ra%d e6uit) . t$ere $a(e +ee% ra"id de(elo"&e%t# i% t$e #u+-ect* T$i# i# due to t$e fact t$at +ra%di%' $a# +ee% reco'%i9ed a# a% i&"orta%t factor for t$e #ucce## of a fir& e#"eciall) i% a (er) co&"etiti(e +u#i%e## e%(iro%&e%t** Keller #ee# +ra%d e6uit) a# 7t$e differe%tial effect of a +ra%d %owled'e o% co%#u&er re#"o%#e to t$e &ar eti%' of a +ra%d8* T$i# i# +a#ed o% t$e

a##u&"tio% t$at t$e "ower of a +ra%d lie# o% w$at $a(e +ee% lear%ed. $eard. #ee% a%d felt +) t$e cu#to&er a+out t$e +ra%d o(er ti&e* 4ra%d e6uit) i# defi%ed a#7 a #et of +ra%d a##et# a%d lia+ilitie# li% ed to a +ra%d. it# %a&e a%d #)&+ol. t$at add to or #u+tract fro& t$e (alue "ro(ided +) a "roduct or #er(ice to a fir& a%d>or to t$at fir&=# cu#to&er#8* 4ra%d e6uit) a# t$e di#ti%ctio% +etwee% t$e o(erall +ra%d "refere%ce a%d t$e &ulti attri+ute "refere%ce de"e%di%' o% t$e o+-ecti(el) &ea#ured attri+ute le(el* A'ai% +ra%d e6uit) a# t$e total 6ualit) a%d c$oice i%te%tio%* I% ot$er word. +ra%d e6uit) ca% +e #aid to +e a%) a##et or lia+ilit) co%%ected to a +ra%d %a&e t$at add# or #u+tract (alue to a "roduct* T$e defi%itio% of +ra%d e6uit) ca% +e widel) cla##ified i%to t$ree "er#"ecti(e# i*e* it could +e +a#ed o% fi%a%cial "er#"ecti(e w$ic$ #tre## t$e (alue of a +ra%d to a fir&. cu#to&er "er#"ecti(e w$ic$ #ee# +ra%d e6uit) a# t$e (alue of a +ra%d to co%#u&er# a%d a co&+i%atio% of t$e two* T$i# re#erc$ #tud) will focu# o% co%#u&er# +a#ed "erce"tio%* Co%#u&er +a#ed +ra%d e6uit) ca% +e di(ided i%to co%#u&er "erce"tio% i*e* ;+ra%d aware%e##. "ercei(ed 6ualit). +ra%d a##ociatio%< a%d co%#u&er# +e$a(iour# ;+ra%d lo)alt) a%d willi%'%e## to "a) a $i'$ "rice<* Fro& t$e co%#u&er=# "er#"ecti(e. +ra%d aware%e##. +ra%d a##ociatio% +ra%d lo)alt) a%d "ercei(ed 6ualit) are t$e &o#t i&"orta%t di&e%#io%* C'+"ep# '( "'+5$)er 0a5ed: 0ra+d e4$1#y Accordi%' to Keller . co%#u&er +a#ed +ra%d e6uit) co%#i#t of two di&e%#io%#. +ra%d %owled'e a%d +ra%d aware%e##* T$erefore. for t$e "ur"o#e of t$i# #tud). cu#to&er +a#ed +ra%d e6uit) will +e +a#ed o% co%ce"t i*e* +ra%d aware%e##. +ra%d lo)alt). "ercei(ed 6ualit) a%d +ra%d a##ociatio%* 4ra%d a##ociatio% $ere i# referred to a# +ra%d i&a'e i*e* t$e #et of a##ociatio%# t$at are co%%ected to t$e +ra%d w$ic$ are ea#il) retai%ed i% cu#to&er=# &e&or)*

Bra+d a6are+e55 4ra%d aware%e## ca% +e referred to a# t$e de'ree of co%#u&er#= fa&iliarit) wit$ a +ra%d* 4ra%d aware%e## i# a (ital ele&e%t of +ra%d e6uit)* 4ra%d aware%e## i# t$e a+ilit) of co%#u&er# to di#ti%'ui#$ a +ra%d a&o%'#t ot$er +ra%d* Accordi%' to Keller +ra%d aware%e## a# co&"ri#i%' of +ra%d recall a%d +ra%d reco'%itio%* He we%t furt$er to #a) t$at +ra%d recall i# t$e a+ilit) of co%#u&er# to re&e&+er a +ra%d fro& t$eir &i%d w$e% t$e "roduct cla## i# &ade %ow* Keller ar'ued t$at 7+ra%d reco'%itio% &a) +e &ore i&"orta%t to t$e e!te%t t$at "roduct deci#io%# are &ade i% t$e #tore8* T$ere are t$ree le(el# of +ra%d aware%e##: Brand re*)4niti)n: It i# t$e a+ilit) of co%#u&er# to ide%tif) a certai% +ra%d a&o%'#t ot$er i*e* 7aided recall8* Aided recall i# a #ituatio% w$ere+) a "er#o% i# a# ed to ide%tif) a reco'%i9ed +ra%d %a&e fro& a li#t of +ra%d# fro& t$e #a&e "roduct cla##* Brand re*all: T$i# i# a #ituatio% w$ere+) a co%#u&er i# e!"ected to %a&e a +ra%d i% a "roduct cla##* It i# al#o referred to a# 7u%aided recall8 a# t$e) are %ot 'i(e% a%) clue fro& t$e "roduct cla##* T)p )f mind: T$i# i# referred to a# t$e fir#t +ra%d t$at a co%#u&er ca% recall a&o%'#t a 'i(e% cla## of "roduct*

A"31e71+, 0ra+d a6are+e55

Followi%' factor# a# wa)# to ac$ie(e +ra%d aware%e##: Inv)lve a sl)4an ; a #lo'a% i# a (i#i+le feature of a +ra%d* T$ere ca% +e a #tro%' li% +etwee% a #lo'a% a%d a +ra%d* T$e #lo'a% are "owerful a%d ca% +e a 'reat c$a%'e for a +ra%d*

 Sym,)l e=p)sure; a %ow% #)&+ol will &a e it ea#ier to recall a%d &e&ori9e a (i#i+le illu#tratio% of t$e +ra%d* A lo'o t$at i# co%%ected to a% e!i#ti%' +ra%d or a de(elo"ed +ra%d will "la) a (ital role i% de(elo"i%' a%d ee"i%' +ra%d aware%e##* Pu,li*ity; o%e of t$e &o#t i&"orta%t wa)# to 'et "u+licit) a%d create aware%e## i# t$rou'$ ad(erti#e&e%t* Event sp)ns)rs-ip: #"o%#or#$i" of e(e%t ca% al#o $el" to create a%d &ai%tai% aware%e##* Bra+d 1)a,e Keller #ee +ra%d i&a'e a# a "erce"tio% or a##ociatio% co%#u&er# for& a# a re#ult of t$eir &e&or) co%cer%i%' a "roduct* 4ra%d i&a'e ca% al#o +e referred to a# t$e e&otio%al "erce"tio% or rea#o% t$at co%#u&er# "lace to a "articular +ra%d. +ra%d i&a'e i# a% i&"orta%t ele&e%t of +ra%d e6uit)* Accordi%' to Keller. fa(ora+le. u%i6ue a%d #tro%' a##ociatio%# are a##u&ed to "ro(ide a "o#iti(e +ra%d i&a'e w$ic$ will create a +ia# i% t$e &i%d of co%#u&er# t$ere+) i%crea#i%' t$e +ra%d e6uit)* Co%clu#i(el). +ra%d i&a'e ca% +e #aid to +e t$e +ra%d a##ociatio% or co%#u&er=# "erce"tio% a+out a "articular +ra%d a# a re#ult of t$eir a##ociatio% wit$ t$e +ra%d* Per"e17ed 4$a21#y Percei(ed 6ualit) i# a core di&e%#io% of cu#to&er# +a#ed +ra%d e6uit) a# it relate# to t$e willi%'%e## to "a) a "rice "re&iu&. +ra%d c$oice a%d +ra%d "urc$a#e i%te%tio%* Percei(ed 6ualit) a# t$e "erce"tio% of t$e #u"eriorit) of a +ra%d w$e% co&"ared to alter%ati(e +ra%d* Li e +ra%d a##ociatio%. "ercei(ed 6ualit) "ro(ide co%#u&er# wit$ (alue a%d 'i(e t$e& rea#o% to differe%tiate a +ra%d fro& a%ot$er*

T$erefore. "ercei(ed 6ualit) ca% +e #aid to +e co%#u&er=# "erce"tio% of t$e #u"eriorit) of a +ra%d w$ic$ e%a+le# t$e& to differe%tiate a +ra%d fro& a%ot$er* Bra+d 2'ya2#y 4ra%d lo)alt) i# 7t$e attac$&e%t t$at a cu#to&er $a# to a +ra%d8* 4ra%d lo)alt) i# defi%ed cau#i%' re"etitio% of #witc$i%' +e$a(ior#8* C2a551(1ed 2'ya2#y a5 ('22'65: N)n9 *ust)mer: t$e#e are "eo"le w$o +u) t$e +ra%d# of co&"etitor#* Pri*e s.it*-er: t$e#e are t$e o%ce t$at are #e%#iti(e to "rice* Passive l)yal: t$e#e o%ce are "urc$a#e +ra%d>"roduct a# a re#ult of $a+it rat$er t$at rea#o%* %)mmitted; are t$o#e w$o are $o%e#tl) lo)al to t$e +ra%d* a# 7dee"l) $eld co&&it&e%t to re5+u) or re5 "atro%i9e a "referred "roduct>#er(ice co%#i#te%tl) i% t$e future. t$ere+) #a&e5+ra%d or #a&e +ra%d #et "urc$a#i%'. de#"ite #ituatio%al i%flue%ce a%d &ar eti%' effort# $a(i%' t$e "ote%tial to cau#e

%'APTER II RESER%' $ESI!N

I+#r'd$"#1'+: T$i# "ro-ect wor i# u%derta e% a# a "art of acade&ic re6uire&e%t# for 4ac$elor of 4u#i%e## 0a%a'e&e%t It i# titled a# a #tud) to i&"act of co%#u&er +a#ed +ra%d e6uit) o% co%#u&er "erce"tio% , +e$a(ior toward# 1o$%#o% a%d 1o$%#o% co Ltd i% S$i ari"ura Cit) S#a#e)e+# '( Pr'02e): A ST2D@ TO I0PACT OF 7CO3S20ER PERCEPTIO3 , 4EHAVIO2R TO/ARDS 1OH3SO3 A3D 1OH3SO3 CO LTD I3 SHIKARIP2RA CIT@ O0@e"#17e5 '( #3e 5#$dy A* To fi%d t$e i&"act of +ra%d e6uit)* B* To u%der#ta%d t$e 4u)i%' +e$a(ior of cu#to&er# C* To %ow t$e rea#o% w$) cu#to&er 'oi%' wit$ "articular +ra%d* D* To #tud) t$e "erce"tio% of co%#u&er# a+out t$e 1o$%#o% a%d 1o$%#o% co Ltd "roduct#* E* To %ow t$e Cu#to&er re#"o%#e a%d e!"ectatio%# toward# 1o$%#o% a%d 1o$%#o% co Ltd Product# S"'pe '( #3e 5#$dy T$i# #tud) will "ro(ide #olutio%# to t$e &a%a'e&e%t +) u%der#ta%di%' cu#to&er# feed+ac * T$e rea#o% w$) "eo"le u#e a "articular +ra%d* To %ow t$e +e$a(ior of cu#to&er to e#ta+li#$ +ra%d e6uit) * To %ow t$e &o#t "referred +ra%d +) t$e cu#to&er#* To &ade a 'ood +ra%d i&a'e a%d to i%crea#e +ra%d lo)alt)* To c$a%'e %e'ati(e +ra%d e6uit) to "o#iti(e +ra%d e6uit)* P$rp'5e '( 5#$dy

T$e i&"orta%ce of cu#to&er +a#ed5+ra%d e6uit) o% co%#u&er=# "erce"tio%# of +ra%d* +a#ed5+ra%d e6uit) /$ic$ a&o%' t$e#e t$ree di&e%#io%# of cu#to&er ;+ra%d i&a'e. +ra%d lo)alt) a%d "ercei(ed Doe# cu#to&er +a#ed5+ra%d e6uit) differ t$e

6ualit)< a""ear# to c$a%'e +ra%d e6uit)F

1o$%#o% a%d 1o$%#o% co Ltd "roduct# wit$ re#"ect to eac$ attri+ute of +ra%d aware%e##. +ra%d i&a'e. "ercei(ed 6ualit) a%d +ra%d lo)alt)* T$e "ur"o#e of t$e #tud) i# to %ow t$e 4ra%d

"referred +) t$e cu#to&er# a%d c$a%'e i% Perce"tio% a%d +u)i%' +e$a(ior ca% +e e#ti&ated +) t$i# #tud)* Me#3'd'2',y: Title of Re#earc$ : A #tud) to i&"act of co%#u&er +a#ed +ra%d e6uit) o% co%#u&er "erce"tio% , +e$a(ior toward# 1o$%#o% a%d 1o$%#o% co Ltd i% S$i ari"ura Cit) T)"e of re#earc$ : De#cri"ti(e Re#earc$ T)"e of Data Data collectio% Sa&"li%' Sa&"li%' u%it# Sa&"le #i9e Area of #ur(e) SAMPLING:: Sa&"li%' "la% i# to %ow +ra%d e6uit) a%d fi%d out t$e "erce"tio% a%d +e$a(ior of cu#to&er Sa)p2e U+1#5:: : Pri&ar) , #eco%dar) data* : ?ue#tio%%aire &et$od : Ra%do& #a&"li%' : Retail #$o"#. Ge%eral cu#to&er# : AGG : S$i ari"ura Cit)*

I% re#earc$ #a&"le# $a(e ta e% t$e cu#to&er# li e 'e%eral cu#to&er# a%d retail #$o"# etc* Sa)p21+, Me#3'd:: I% re#earc$. Ra%do& #a&"li%' &et$od u#ed a# #a&"li%' &et$od for collectio% data* DA.A COLLEC.ION ME./OD:: T$e i%for&atio% %ece##ar) for t$i# #ur(e) i# collected +) ta""i%' "ri&ar) a%d #eco%dar) #ource#. Pr1)ary da#a:: T$e data collected fro& t$e co&"a%) "er#o%# a%d Di#tri+utor* ?ue#tio%%aire* Se"'+dary da#a:: Related i%for&atio% o% I%ter%et** 4oo # a%d "u+licatio%#* Or'a%i9atio% Re"ort* L1)1#a#1'+ '( #3e 5#$dy:5 A< Ti&e co%#trai%t wa# t$e &ai% li&itatio% of t$e #tud)* B< A# t$e #a&"le #i9e i# AGG i% %u&+er#. t$e fi%di%'# &a) or &a) %ot +e a""ro"riate* C< 3ot all re#"o%de%t# were willi%' to "ro(ide all t$e i%for&atio%. #o w$ate(er 'et# i%for&atio% t$at i# a##u&ed a# a true*

D< So&e illiterate cu#to&er are u#e of 1o$%#o% a%d 1o$%#o% co Ltd "roduct# +ut t$e) do%=t %ow a+out co&"a%) #o #o&e i%for&atio% &a) or &a) %ot +e true*

LI.ERA.URE RE-IEA DEFINI.ION OF KE8 AORDS Se(eral defi%itio%# e!i#t i% t$e literature# a%d I #$all write t$e o%ce t$at are #uita+le* T$i# i# -u#t to 'i(e t$e reader a tra%#"are%t +ac 'rou%d of t$e to"ic I a& co%ce%trati%' o%* Bra+d 4ra%d a# 7a %a&e. ter&. #i'%. #)&+ol. de#i'% or a co&+i%atio% of t$e#e t$at ide%tifie# t$e &a er# or #eller of t$e "roduct or #er(ice#8* A +ra%d i# a %a&e t$at $a# t$e "ower to i%flue%ce a +u)er* 4ra%d i%flue%ce could +e a# a re#ult of a #et of &e%tal a##ociatio% a%d relatio%#$i" +uilt u" o(er ti&e a&o%' cu#to&er# or di#tri+utor#* Bra+d e4$1#y 4ra%d e6uit) ca% +e referred to a# 7a #et of +ra%d a##et# a%d lia+ilitie# li% ed to a +ra%d. it# %a&e a%d #)&+ol t$at add to or #u+tract fro& t$e (alue "ro(ided +) a "roduct or #er(ice to a fir& a%d>or to t$at fir&=# cu#to&er#8* Bra+d 2'ya2#y 4ra%d lo)alt) i# defi%ed a# 7t$e attac$&e%t t$at a cu#to&er $a# to a +ra%d8* It ca% al#o +e #ee% a# co%#u&er=# "refere%ce to "urc$a#e a "articular

+ra%d i% a "roduct cla## a%d t$i# could +e a# a re#ult of t$e co%#u&er aware%e## a+out t$at "articular +ra%d* Bra+d 1)a,e 4ra%d i&a'e i# referred to a# co%#u&er "erce"tio%# a+out t$e +ra%d or $ow t$e) (iew it* Accordi%' to Keller +ra%d i&a'e i# al#o #ee% a# 7a #)&+olic co%#truct created wit$i% t$e &i%d# of "eo"le a%d co%#i#t of all t$e i%for&atio% a%d e!"ectatio%# a##ociated wit$ a "roduct or #er(ice8* Bra+d A6are+e55 Keller #tated t$at 4ra%d aware%e## ca% +e referred to a# t$e a+ilit) of a co%#u&er to di#ti%'ui#$ a +ra%d u%der (ariou# co%ditio%#* Keller al#o %oted t$at +ra%d aware%e## i# +uilt a%d i%crea#ed +) fa&iliarit) wit$ t$e +ra%d a# a re#ult of re"eated (ul%era+ilit) w$ic$ e(e%tuall) lead# to co%#u&er# e!"erie%ce wit$ t$e +ra%d* Co%#u&er=# e!"erie%ce of a "articular +ra%d could eit$er +e +) $eari%'. #eei%'. or t$i% i%' a+out it a%d t$i# will $el" t$e +ra%d to #tic i% t$eir &e&or)*

%'APTER III

%"MPANY PR"#ILE COMPAN8 PROFILE 1o$%#o% a%d 1o$%#o% co Ltd I%dia Li&ited i# t$e fourt$ lar'e#t F0CG Co&"a%) i% I%dia wit$ i%tere#t# i% Healt$ care. Per#o%al care a%d Food "roduct#* 4uildi%' o% a le'ac) of 6ualit) a%d e!"erie%ce for o(er AGG )ear#. toda) 1o$%#o% a%d 1o$%#o% co Ltd $a# a tur%o(er of R#*BBCC*HB crore wit$ "owerful +ra%d# li e 1o$%#o% a%d 1o$%#o% co Ltd A&la. 1o$%#o% a%d 1o$%#o% co Ltd C$)awa%"ra#$. Vati a. Ha-&ola , Real* A0'$# J'3+5'+ a+d J'3+5'+ "' L#d 1o$%#o% a%d 1o$%#o% co Ltd I%dia Li&ited i# a leadi%' I%dia% co%#u&er 'ood# co&"a%) wit$ i%tere#t# i% $ealt$ care. Per#o%al care a%d food#* O(er &ore t$a% AGG )ear# co&"a%) $a# +ee% dedicated to "ro(idi%' %ature5+a#ed #olutio%# for a $ealt$) a%d $oli#tic life#t)le* T$rou'$ 1o$%#o% a%d 1o$%#o% co Ltd=# co&"re$e%#i(e ra%'e of Product# Co&"a%) touc$ t$e li(e# of all co%#u&er#. i% all a'e 'rou"#. acro## all #ocial +ou%darie#* A%d t$i# le'ac) $a# $el"ed co&"a%) to de(elo" a +o%d of tru#t wit$ t$eir co%#u&er#* T$at 'uara%tee# )ou t$e +e#t i% all "roduct# carr)i%' t$e 1o$%#o% a%d 1o$%#o% co Ltd %a&e* S.RA.EGIC IN.EN. 1o$%#o% a%d 1o$%#o% co Ltd i%te%d to #i'%ifica%tl) accelerate "rofita+le 'rowt$* To do t$i#. we will:

Focu# o% 'rowi%' co&"a%)=# core +ra%d# acro## cate'orie#. reac$i%' out to %ew 'eo'ra"$ie#. wit$i% a%d out#ide I%dia. a%d i&"ro(e o"eratio%al efficie%cie# +) le(era'i%' tec$%olo')*

4e t$e "referred co&"a%) to &eet t$e $ealt$ a%d "er#o%al 'roo&i%' %eed# of 1o$%#o% a%d 1o$%#o% co Ltd tar'et co%#u&er# wit$ #afe. efficaciou#. %atural #olutio%# +) #)%t$e#i9i%' 1o$%#o% a%d 1o$%#o% co Ltd=# dee" %owled'e of A)ur(eda a%d $er+# wit$ &oder% #cie%ce*

Pro(ide t$eir co%#u&er# wit$ i%%o(ati(e "roduct# wit$i% ea#) reac$*

4uild a "latfor& to e%a+le 1o$%#o% a%d 1o$%#o% co Ltd to +eco&e a 'lo+al A)ur(edic leader*

4e a "rofe##io%all) &a%a'ed e&"lo)er of c$oice. attracti%'. de(elo"i%' a%d retai%i%' 6ualit) "er#o%%el*

4e re#"o%#i+le citi9e%# wit$ a co&&it&e%t to e%(iro%&e%tal "rotectio%*

Pro(ide #u"erior retur%#. relati(e to t$eir "eer 'rou". to t$eir #$are$older#*

CORE -ALUES O6+er531p: T$i# i# 1o$%#o% a%d 1o$%#o% co Ltd=# co&"a%)* 1o$%#o% a%d 1o$%#o% co Ltd acce"t "er#o%al re#"o%#i+ilit). a%d accou%ta+ilit) to &eet +u#i%e## %eed#* Pa551'+ ('r A1++1+,: T$e) all are leader# i% t$eir area of re#"o%#i+ilit). wit$ a dee" co&&it&e%t to deli(er re#ult#* T$e) are deter&i%ed to +e t$e +e#t at doi%' w$at &atter# &o#t*

Pe'p2e De7e2'p)e+#: Peo"le are 1o$%#o% a%d 1o$%#o% co Ltd=# &o#t i&"orta%t a##et* T$e) add (alue t$rou'$ re#ult dri(e% trai%i%'. a%d t$e) e%coura'e , reward e!celle%ce* C'+5$)er F'"$5: T$e) $a(e #u"erior u%der#ta%di%' of co%#u&er %eed# a%d de(elo" "roduct# to fulfill t$e& +etter* .ea) A'r?: T$e) wor to'et$er o% t$e "ri%ci"le of &utual tru#t , tra%#"are%c) i% a +ou%dar)5le## or'a%i9atio%* T$e) are i%tellectuall) $o%e#t i% ad(ocati%' "ro"o#al#. i%cludi%' reco'%i9i%' ri# #* I++'7a#1'+: Co%ti%uou# i%%o(atio% i% "roduct# , "roce##e# i# t$e +a#i# of co&"a%)=# #ucce##* I+#e,r1#y: T$e) are co&&itted to t$e ac$ie(e&e%t of +u#i%e## #ucce## wit$ i%te'rit)* T$e) are $o%e#t wit$ co%#u&er#. wit$ +u#i%e## "art%er# a%d wit$ eac$ ot$er* JO/NSON AND JO/NSON CO L.D A.:A:GLANCE 1o$%#o% a%d 1o$%#o% co Ltd I%dia $a# &ar ed it# "re#e%ce wit$ #o&e (er) #i'%ifica%t ac$ie(e&e%t# a%d toda) co&&a%d# a &ar et leader#$i" #tatu#* 1o$%#o% a%d 1o$%#o% co Ltd=# #tor) of #ucce## i# +a#ed o% dedicatio% to %ature. cor"orate a%d "roce## $)'ie%e. d)%a&ic leader#$i" a%d co&&it&e%t to t$eir "art%er# a%d #ta e$older#* T$e re#ult# of t$eir "olicie# a%d i%itiati(e# #"ea for t$e&#el(e#* Leadi%' co%#u&er 'ood# co&"a%) i% I%dia wit$ a tur%o(er of R#*BBCC*HB Crore B &a-or #trate'ic +u#i%e## u%it# ;S42< 5 Co%#u&er Care Di(i#io% ;CCD< a%d Co%#u&er Healt$ Di(i#io% ;CHD<

 C Su+#idiar) Grou" co&"a%ie# 5 1o$%#o% a%d 1o$%#o% co Ltd Food#. 1o$%#o% a%d 1o$%#o% co Ltd 3e"al a%d 1o$%#o% a%d 1o$%#o% co Ltd I%ter%atio%al a%d C #te" dow% #u+#idiarie# of 1o$%#o% a%d 1o$%#o% co Ltd I%ter%atio%al 5 A#ia% Co%#u&er Care i% 4a%'lade#$. Africa% Co%#u&er Care i% 3i'eria a%d 1o$%#o% a%d 1o$%#o% co Ltd E')"t* AC ultra5&oder% &a%ufacturi%' u%it# #"read arou%d t$e 'lo+e Product# &ar eted i% o(er EG cou%trie# /ide a%d dee" &ar et "e%etratio% wit$ DH C,F a'e%t#. &ore t$a% EGGG di#tri+utor# a%d o(er A*E &illio% retail outlet# all o(er I%dia* CCD. deali%' wit$ FMCG Pr'd$"#5 relati%' to Per5'+a2 Care a%d /ea2#3 Care Lead1+, 0ra+d5 5 1o$%#o% a%d 1o$%#o% co Ltd 5 T$e Healt$ Care 4ra%d Vati a5Per#o%al Care 4ra%d A%&ol5 Value for 0o%e) 4ra%d Ha-&ola5 Ta#t) Di'e#ti(e 4ra%d A%d 1o$%#o% a%d 1o$%#o% co Ltd A&la. C$)awa%"ra#$ a%d Lal Da%t 0a%-a% wit$ R#*AGG crore tur%o(er eac$* Vati a Hair Oil , S$a&"oo t$e $i'$ 'rowt$ +ra%d* Strate'ic "o#itio%i%' of Ho%e) a# food "roduct. leadi%' to &ar et leader#$i" ;o(er DGI< i% +ra%ded $o%e) &ar et

1o$%#o% a%d 1o$%#o% co Ltd C$)awa%"ra#$ t$e lar'e#t #elli%' A)ur(edic &edici%e wit$ o(er JEI &ar et #$are*

Leader i% $er+al di'e#ti(e# wit$ KGI &ar et #$are*

 Ha-&ola ta+let# i% co&&a%d wit$ HEI &ar et #$are of di'e#ti(e ta+let# cate'or)* 1o$%#o% a%d 1o$%#o% co Ltd Lal Tail to"# +a+) &a##a'e oil &ar et wit$ CEI of total #$are* C/D C'+5$)er /ea2#3 D17151'+!. deali%' wit$ cla##ical Ay$r7ed1" )ed1"1+e5 Ha# &ore t$a% BEG "roduct# #old t$rou'$ "re#cri"tio%# a# well a# o(er t$e cou%ter 0a-or cate'orie# i% traditio%al for&ulatio%# i%clude: 5A#a( Ari#$ta# 5Ra# Ra#a)a%a# 5C$ur%a# 5 0edicated Oil# Pro"rietar) A)ur(edic &edici%e# de(elo"ed +) 1o$%#o% a%d 1o$%#o% co Ltd i%clude: 53ature Care I#a+'ol 5 0ad$u(aa%i 5 Trif'ol

Di(i#io% al#o wor # for "ro&otio% of A)ur(eda t$rou'$ or'a%i#ed co&&u%it) of traditio%al "ractitio%er# a%d de(elo"i%' fre#$ +atc$e# of #tude%t#*

COMPAN8 /IS.OR8

ALLD ALKJ AKAK AKBG AKCJ AKHB AKHK Fou%datio% AKLJ AKKB AKKC AKKD AKKE AKKJ AKKH AKKL BGGG BGGC BGGE BGGE BGGJ 2S GAAP BGGJ BGGH BGGH BGGH I%dia

4irt$ of 1o$%#o% a%d 1o$%#o% co Ltd Setti%' u" a &a%ufacturi%' "la%t E#ta+li#$&e%t of re#earc$ la+oratorie# E!"a%d# furt$er 1o$%#o% a%d 1o$%#o% co Ltd I%dia ;Dr* S*K* 4ur&a%< P(t* Ltd* S$ift to Del$i Sa$i+a+ad factor) > 1o$%#o% a%d 1o$%#o% co Ltd Re#earc$ Pu+lic Li&ited Co&"a%) 1oi%t (e%ture wit$ A'roli&e% of S"ai% Ca%cer treat&e%t Pu+lic i##ue# 1oi%t Ve%ture# C #e"arate di(i#io%# Food# Di(i#io% > Pro-ect STARS Profe##io%al# to &a%a'e t$e Co&"a%) Tur%o(er of R#*A. GGG crore# 1o$%#o% a%d 1o$%#o% co Ltd de&er'e# P$ar&a 4u#i%e## 1o$%#o% a%d 1o$%#o% co Ltd ac6uire# 4al#ara 1o$%#o% a%d 1o$%#o% co Ltd a%%ou%ce# 4o%u# after AB )ear# 1o$%#o% a%d 1o$%#o% co Ltd cro##e# MB 4i% &ar et Ca". ado"t# A""ro(e# FCC4>GDR>ADR u" to MBGG &illio% Cele+rati%' AG )ear# of Real Fora) i%to or'a%i9ed retail 1o$%#o% a%d 1o$%#o% co Ltd Food# 0er'ed /it$ Da+our co Ltd

Earl) AKGG# A)ur(edic &edici%e#

-ISION Ded1"a#ed #' #3e 3ea2#3 AND AELL 0e1+, '( e7ery 3'$5e3'2d& FOUNDER AND LEADERS Fou%di%' T$ou'$t# N/$at i# t$at life wort$ w$ic$ ca%%ot +ri%' co&fort to ot$er#N T$e door#te" ODa tarO T$e #tor) of 1o$%#o% a%d 1o$%#o% co Ltd +e'a% wit$ a #&all. +ut (i#io%ar) e%dea(our +) Dr* S* K* 4ur&a%. a "$)#icia% tuc ed awa) i% 4e%'al* Hi# &i##io% wa# to "ro(ide effecti(e a%d afforda+le cure for ordi%ar) "eo"le i% far5flu%' (illa'e#* /it$ &i##io%ar) 9eal a%d fer(our. Dr* 4ur&a% u%dertoo t$e ta# of "re"ari%' %atural cure# for t$e iller di#ea#e# of t$o#e da)#. li e c$olera. &alaria a%d "la'ue* .3e M1551'+ "'+#1+$e5 0ore t$a% a ce%tur) after Dr* S* K* 4ur&a% #et u" $i# co&"a%) wit$ t$e (i#io% of 'ood $ealt$ for all. 1o$%#o% a%d 1o$%#o% co Ltd $a# 'row% &a%ifold* It i# %ow a leadi%' +a#$re:0a5ed $ealt$ a%d fa&il) care "roduct# co&"a%)* I% t$i# &i##io%. t$e 4ur&a% fa&il) $a# for'ed a$ead wit$ t$e fou%di%' t$ou'$t# of Dr* S*K* 4ur&a%. w$ile al#o e(ol(i%' a%d "ro're##i%' i% tu%e wit$ t$e c$a%'i%' de&a%d# of a 'rowi%' +u#i%e##* O(er t$e )ear#. t$e fa&il) $a# u%der#tood t$e de&a%d# of i%cor"orati%' a "rofe##io%al &a%a'e&e%t tea& t$at would +e a+le to lau%c$ 1o$%#o% a%d 1o$%#o% co Ltd o%to a $i'$ 'rowt$ "at$* T$e 4ur&a% fa&il) $a# t$erefore dow% #caled it# direct i%(ol(e&e%t i% da)5to5da) o"eratio%#* Allowi%' a tea& of a+le &a%a'er# to ru% t$e co&"a%) a%d #teer it# fortu%e#* Ne6 parad1,)5 Geari%' toward# a %ew #)#te& w$ere t$e direct i%(ol(e&e%t of t$e fa&il) i# li&ited. t$e 4ur&a%# $a(e for&ulated a Fa&il) Cou%cil. w$ic$ act# a# a% i%terface +etwee% t$e fa&il) a%d t$e 4oard a%d &a%a'e&e%t of 1o$%#o% a%d 1o$%#o% co Ltd*

T$e fa&il) &e&+er#O i%(ol(e&e%t $a# co&e i% for a 6ualitati(e #$ift. wit$ fre#$ &e&+er# +ei%' e%coura'ed to de(elo" t$eir ow% (e%ture#* T$e#e "ro"o#ed (e%ture# are t$e% "re#e%ted to t$e Fa&il) Cou%cil for a""ro(al a%d fu%di%'* Soo% t$e %ew# of $i# &edici%e# tra(eled. a%d $e ca&e to +e %ow% a# t$e tru#ted ODa tarO or Doctor w$o ca&e u" wit$ effecti(e cure#* A%d t$at i# $ow $i# (e%ture 1o$%#o% a%d 1o$%#o% co Ltd 'ot it# %a&e 5 deri(ed fro& t$e De(a%a'ri re%ditio% of Da tar 4ur&a%* Dr* 4ur&a% #et u" 1o$%#o% a%d 1o$%#o% co Ltd i% ALLD to "roduce a%d di#"e%#e A)ur(edic &edici%e#* Reac$i%' out to a wide &a## of "eo"le w$o $ad %o acce## to "ro"er treat&e%t* Dr* S* K* 4ur&a%O# co&&it&e%t a%d cea#ele## effort# re#ulted i% t$e co&"a%) 'rowi%' fro& a fled'li%' &edici%e &a%ufacturer i% a #&all Calcutta $ou#e. to a $ou#e$old %a&e t$at at o%ce e(o e# tru#t a%d relia+ilit)* MILES.ONES .O SUCCESS 1o$%#o% a%d 1o$%#o% co Ltd I%dia Ltd* &ade it# +e'i%%i%'# wit$ a #&all "$ar&ac). +ut $a# co%ti%ued to lear% a%d 'row to a co&&a%di%' #tatu# i% t$e i%du#tr)* T$e Co&"a%) $a# 'o%e a lo%' wa) i% "o"ulari9i%' a%d &a i%' ea#il) a(aila+le a w$ole ra%'e of "roduct# +a#ed o% t$e traditio%al #cie%ce of A)ur(eda* A%d it $a# #et (er) $i'$ #ta%dard# i% de(elo"i%' "roduct# a%d "roce##e# t$at &eet #tri%'e%t 6ualit) %or&#* A# it 'row# e(e% furt$er. 1o$%#o% a%d 1o$%#o% co Ltd will co%ti%ue to &ar u" o% &a-or &ile#to%e# alo%' t$e wa). #etti%' t$e road for ot$er# to follow* ALLD 5 E#ta+li#$ed +) Dr* S K 4ur&a% at Kol ata ALKJ 5 Fir#t "roductio% u%it e#ta+li#$ed at Gar$ia AKAK 5 Fir#t R,D u%it e#ta+li#$ed Earl) AKGG# 5 Productio% of A)ur(edic &edici%e# 1o$%#o% a%d 1o$%#o% co Ltd ide%tifie# %ature5+a#ed A)ur(edic &edici%e# a# it# area of #"eciali9atio%* It i# t$e fir#t Co&"a%) to "ro(ide

$ealt$ care t$rou'$ #cie%tificall) te#ted a%d auto&ated "roductio% of for&ulatio%# +a#ed o% our traditio%al #cie%ce* AKCG 5 Auto&atio% a%d u" 'radatio% of A)ur(edic "roduct# &a%ufacturi%' i%itiated AKCJ 5 1o$%#o% a%d 1o$%#o% co Ltd ;Dr* S K 4ur&a%< P(t* Ltd* I%cor"orated AKDG 5 Per#o%al care t$rou'$ A)ur(eda 1o$%#o% a%d 1o$%#o% co Ltd i%troduce# I%dia% co%#u&er# to "er#o%al care t$rou'$ A)ur(eda. wit$ t$e lau%c$ of 1o$%#o% a%d 1o$%#o% co Ltd A&la Hair Oil* So "o"ular i# t$e "roduct t$at it +eco&e# t$e lar'e#t #elli%' $air oil +ra%d i% I%dia* AKDK 5 Lau%c$ed 1o$%#o% a%d 1o$%#o% co Ltd C$)awa%"ra#$ i% ti% "ac /ide%i%' t$e "o"ularit) a%d u#a'e of traditio%al A)ur(edic "roduct# co%ti%ue#* T$e a%cie%t re#torati(e C$)awa%"ra#$ i# lau%c$ed i% "ac a'ed for&. a%d +eco&e# t$e fir#t +ra%ded C$)awa%"ra#$ i% I%dia* AKEH 5 Co&"uteri9atio% of o"eratio%# i%itiated AKHG 5 E%tered Oral Care , Di'e#ti(e# #e'&e%t Addre##i%' rural &ar et# w$ere $o&e&ade oral care i# &ore "o"ular t$a% &ulti%atio%al +ra%d#. 1o$%#o% a%d 1o$%#o% co Ltd i%troduce# Lal Da%t 0a%-a%* /it$ t$i# a co%(e%ie%tl) "ac a'ed $er+al toot$"owder i# &ade a(aila+le at afforda+le co#t# to t$e &a##e#* AKHB 5 S$ift# +a#e to Del$i fro& Calcutta AKHL 5 Lau%c$e# Ha-&ola ta+let 1o$%#o% a%d 1o$%#o% co Ltd co%ti%ue# to &a e i%%o(ati(e "roduct# +a#ed o% traditio%al for&ulatio%# t$at ca% "ro(ide $oli#tic care i% our dail) life* A% A)ur(edic &edici%e u#ed a# a di'e#ti(e aid i# +ra%ded a%d lau%c$ed a# t$e "o"ular Ha-&ola ta+let* AKHK 5 1o$%#o% a%d 1o$%#o% co Ltd Re#earc$ Fou%datio% #et u" AKHK 5 Co&&ercial "roductio% #tart# at Sa$i+a+ad. t$e &o#t &oder% $er+al &edici%e# "la%t at t$at ti&e

AKLD 5 1o$%#o% a%d 1o$%#o% co Ltd co&"lete# AGG )ear# AKLL 5 Lau%c$e# "$ar&aceutical &edici%e# AKLK 5 Care wit$ fu% T$e A)ur(edic di'e#ti(e for&ulatio% i# co%(erted i%to a c$ildre%O# fu% "roduct wit$ t$e lau%c$ of Ha-&ola Ca%d)* I% a% i%%o(ati(e &o(e. a curati(e "roduct i# co%(erted to a co%fectio%ar) ite& for wider u#a'e* AKKD 5 Co&e# out wit$ fir#t "u+lic i##ue AKKD 5 E%ter# o%colo') #e'&e%t AKKD 5 Leader#$i" i% $ealt$ care 1o$%#o% a%d 1o$%#o% co Ltd e#ta+li#$e# it# leader#$i" i% $ealt$ care a# o%e of o%l) two co&"a%ie# worldwide to lau%c$ t$e a%ti5ca%cer dru' I%ta!el ;Paclita!el<* 1o$%#o% a%d 1o$%#o% co Ltd Re#earc$ Fou%datio% de(elo"# a% eco5frie%dl) "roce## to e!tract t$e dru' fro& it# "la%t #ource AKKJ 5 E%ter# food# +u#i%e## wit$ t$e lau%c$ of Real Fruit 1uice AKKJ 5 Real +lit9 rie' 1o$%#o% a%d 1o$%#o% co Ltd ca"ture# t$e i&a'i%atio% of )ou%' I%dia% co%#u&er# wit$ t$e lau%c$ of Real Fruit 1uice# 5 a %ew co%ce"t i% t$e I%dia% food# &ar et* T$e fir#t local +ra%d of AGGI "ure %atural fruit -uice# &ade to i%ter%atio%al #ta%dard#. real +eco&e# t$e fa#te#t 'rowi%' a%d lar'e#t #elli%' +ra%d i% t$e cou%tr)* AKKL 5 4ur&a% fa&il) $a%d# o(er &a%a'e&e%t of t$e co&"a%) to "rofe##io%al# BGGG 5 T$e A.GGG crore &ar 1o$%#o% a%d 1o$%#o% co Ltd e#ta+li#$e# it# &ar et leader#$i" #tatu# +) #ta'i%' a tur%o(er of R#*A. GGG crore#* Acro## a #"a% of o(er AGG )ear#. 1o$%#o% a%d 1o$%#o% co Ltd $a# 'row% fro& a #&all +e'i%%i%' +a#ed o% traditio%al $ealt$ care* To a co&&a%di%' "o#itio% a&o%'#t a% au'u#t lea'ue of lar'e cor"orate +u#i%e##e#* BGGA 5 Su"er #"ecialt) dru'#

/it$ t$e #etti%' u" of 1o$%#o% a%d 1o$%#o% co Ltd O%colo')O# #terile c)toto!ic facilit). t$e Co&"a%) 'ai%# e%tr) i%to t$e $i'$l) #"eciali9ed area of ca%cer t$era")* T$e #tate5of5t$e5art "la%t a%d la+orator) i% t$e 2K $a(e a""ro(al fro& t$e 0CA of 2K* T$e) follow FDA 'uideli%e# for "roductio% of dru'# #"ecificall) for Euro"ea% a%d A&erica% &ar et#* BGGB 5 1o$%#o% a%d 1o$%#o% co Ltd record #ale# of R# AAJC*AK crore o% a %et "rofit of R# JD*D crore BGGC 5 1o$%#o% a%d 1o$%#o% co Ltd de&er'e# P$ar&aceutical# +u#i%e## 1o$%#o% a%d 1o$%#o% co Ltd I%dia a""ro(ed t$e de&er'er of it# "$ar&aceutical# +u#i%e## fro& t$e F0CG +u#i%e## i%to a #e"arate co&"a%) a# "art of "la%# to "ro(ider 'reater focu# to +ot$ t$e +u#i%e##e#* /it$ t$i#. 1o$%#o% a%d 1o$%#o% co Ltd I%dia %ow lar'el) co&"ri#e# of t$e F0CG +u#i%e## t$at i%clude "er#o%al care "roduct#. $ealt$care "roduct# a%d A)ur(edic S"ecialitie#. w$ile t$e P$ar&aceutical# +u#i%e## would i%clude Allo"at$ic. O%colo') for&ulatio%# a%d 4ul Dru'#* 1o$%#o% a%d 1o$%#o% co Ltd O%colo') Plc. a #u+#idiar) of 1o$%#o% a%d 1o$%#o% co Ltd I%dia. would al#o +e "art of t$e P$ar&aceutical +u#i%e##* Ma1+#a1+1+, ,2'0a2 5#a+dard5 A# a reflectio% of it# co%#ta%t effort# at ac$ie(i%' #u"erior 6ualit) #ta%dard#. 1o$%#o% a%d 1o$%#o% co Ltd +eca&e t$e fir#t A)ur(edic "roduct# co&"a%) to 'et ISO KGGB certificatio% S"1e+"e ('r +a#$re Rei%forci%' it# co&&it&e%t to %ature a%d it# co%#er(atio%. 1o$%#o% a%d 1o$%#o% co Ltd 3e"al. a #u+#idiar) of 1o$%#o% a%d 1o$%#o% co Ltd I%dia. $a# #et u" full) auto&ated 'ree%$ou#e# i% 3e"al* T$i# #cie%tific la%d&ar $el"# to "roduce #a"li%'# of rare &edici%al "la%t# t$at are u%der t$reat of e!ti%ctio% due to ecolo'ical de'radatio%* BGGE 5 1o$%#o% a%d 1o$%#o% co Ltd ac6uire# 4al#ara

A# "art of it# i%or'a%ic 'rowt$ #trate'). 1o$%#o% a%d 1o$%#o% co Ltd I%dia ac6uire# 4al#araO# H)'ie%e a%d Ho&e "roduct# +u#i%e##e#. a leadi%' "ro(ider of Oral Care a%d Hou#e$old Care "roduct# i% t$e I%dia% &ar et. i% a% R# ADC5crore all5ca#$ deal* BGGE 5 1o$%#o% a%d 1o$%#o% co Ltd a%%ou%ce# +o%u# after AB )ear# 1o$%#o% a%d 1o$%#o% co Ltd I%dia a%%ou%ced i##ue of A:A 4o%u# #$are to t$e #$are$older# of t$e co&"a%). i*e* o%e #$are for e(er) o%e #$are $eld* T$e 4oard al#o "ro"o#ed a% i%crea#e i% t$e aut$ori9ed #$are ca"ital of t$e co&"a%) fro& e!i#ti%' R# EG crore to R# ABE crore* BGGJ 5 1o$%#o% a%d 1o$%#o% co Ltd cro##e# MB +i% &ar et ca". ado"t# 2S GAAP* 1o$%#o% a%d 1o$%#o% co Ltd I%dia cro##e# t$e MB5+illio% &ar i% &ar et ca"itali9atio%* T$e co&"a%) al#o ado"ted 2S GAAP i% li%e wit$ it# co&&it&e%t to follow 'lo+al +e#t "ractice# a%d ado"t $i'$e#t #ta%dard# of tra%#"are%c) a%d 'o(er%a%ce*

BGGJ 5 A""ro(e# FCC4>GDR>ADR u" to MBGG &illio% 0o(i%' forward o% t$e i%or'a%ic 'rowt$ "at$. 1o$%#o% a%d 1o$%#o% co Ltd I%dia decide# to rai#e u" to MBGG &illio% fro& t$e i%ter%atio%al &ar et t$rou'$ 4o%d#. FCC4#. GDR. ADR. ?IP# or a%) ot$er #ecuritie#* T$e ca"ital rai#ed will +e u#ed to fu%d 1o$%#o% a%d 1o$%#o% co LtdO# a''re##i(e 'rowt$ a&+itio%# a%d ac6ui#itio% "la%# i% I%dia a%d a+road* BGGH 5 Cele+rati%' AG )ear# of Real 1o$%#o% a%d 1o$%#o% co Ltd Food# u%(eiled t$e %ew "ac a'i%' a%d de#i'% for Real at t$e co&"letio% of AG )ear# of t$e +ra%d* T$e %ew refi%ed &oder% loo de"ict# t$e %atural 'ood%e## of t$e -uice fro& fre#$l) "luc ed fruit#* BGGH 5 Fora) i%to or'a%i9ed retail

1o$%#o% a%d 1o$%#o% co Ltd I%dia a%%ou%ced it# fora) i%to t$e or'a%i9ed retail +u#i%e## t$rou'$ a w$oll)5ow%ed #u+#idiar); H,4 Store# Ltd* 1o$%#o% a%d 1o$%#o% co Ltd will i%(e#t R# ADG crore# +) BGAG to e#ta+li#$ it# "re#e%ce i% t$e retail &ar et i% I%dia wit$ a c$ai% of #tore# o% t$e Healt$ , 4eaut) for&at* BGGH 5 1o$%#o% a%d 1o$%#o% co Ltd Food# 0er'ed /it$ 1o$%#o% a%d 1o$%#o% co Ltd I%dia 1o$%#o% a%d 1o$%#o% co Ltd I%dia decide# to &er'e it# w$oll)5ow%ed #u+#idiar) 1o$%#o% a%d 1o$%#o% co Ltd Food# Li&ited wit$ it#elf to e!tract #)%er'ie# a%d u%loc o"eratio%al efficie%cie#* T$e i%te'ratio% will al#o $el" 1o$%#o% a%d 1o$%#o% co Ltd #$ar"e% focu# o% t$e $i'$ 'rowt$ +u#i%e## of food# a%d +e(era'e#. a%d e%ter %ewer "roduct cate'orie# i% t$i# #"ace* /it$ a +a# et i%cludi%' "er#o%al care. $ealt$ care a%d food "roduct#. 1o$%#o% a%d 1o$%#o% co Ltd I%dia Li&ited $a# #et u" #u+#idiar) Grou" Co&"a%ie# acro## t$e world t$at ca% &a%a'e it# +u#i%e##e# &ore efficie%tl)* Gi(e% t$e (a#t ra%'e of "roduct#. #ourci%'. "roductio% a%d &ar eti%' $a(e +ee% di(e#ted to fi(e leadi%' 'rou" co&"a%ie# t$at co%duct t$eir o"eratio%# i%de"e%de%tl)* JO/NSON AND JO/NSON CO L.D AORLD AIDE

1o$%#o% a%d 1o$%#o% co LtdO# &i##io% of "o"ulari9i%' a %atural life#t)le tra%#ce%d# %atio%al +ou%darie#* Toda) t$ere i# 'lo+al aware%e## of

alter%ati(e &edici%e. %ature5+a#ed a%d $oli#tic life#t)le# a%d a% i%tere#t i% $er+al "roduct#* 1o$%#o% a%d 1o$%#o% co Ltd $a# +ee% i% t$e forefro%t of "o"ulari9i%' t$i# alter%ati(e wa) of life. &ar eti%' it# "roduct# i% &ore t$a% EG cou%trie# all o(er t$e world J'3+5'+ a+d J'3+5'+ "' L#d pr'd$"#5 A'r2d A1de 1o$%#o% a%d 1o$%#o% co Ltd $a# #"read t$e&#el(e# wide a%d dee" to +e i% clo#e touc$ wit$ t$eir o(er#ea# co%#u&er#*

Office# a%d re"re#e%tati(e# i% E$r'pe. A)er1"a a%d A(r1"a ; A #"ecial $er+al $ealt$ care a%d "er#o%al care ra%'e #ucce##full) #elli%' i% &ar et# of t$e M1dd2e Ea5#. Far Ea5# a%d #e(eral E$r'pea+ "'$+#r1e5* I%road# i%to Euro"ea% a%d A&erica% &ar et# t$at $a(e 'ood "ote%tial due to re#ur'e%ce of t$e 0a"?:#':+a#$re )'7e)e+#* E!"ort of A"#17e P3ar)a"e$#1"a2 I+,red1e+#5 ;API#<. &a%ufactured u%der #trict i%ter%atio%al 6ualit) +e%c$&ar #. to E$r'pe. La#1+ A)er1"a. A(r1"a. a%d ot$er A51a+ "'$+#r1e5* E!"ort of food a%d te!tile 'rade +a#$ra2 ,$)5. e!tracted fro& traditio%al "la%t #ource#*

Par#+er531p5 a+d Pr'd$"#1'+

S#ra#e,1" par#+er531p5 wit$ leadi%' &ulti%atio%al food a%d $ealt$ care co&"a%ie# to i%troduce i%%o(atio%# i% "roduct# a%d #er(ice#* 0a%ufacturi%' facilitie# #"read acro## C o(er#ea# locatio%# to o"ti&i9e "roductio% +) utili9i%' local re#ource# a%d t$e &o#t )'der+ #e"3+'2',y a(aila+le*

CORPORA.E GO-ERNANCE

Good cor"orate 'o(er%a%ce a%d tra%#"are%c) i% actio%# of t$e &a%a'e&e%t i# e) to a #tro%' +o%d of tru#t wit$ t$e Co&"a%)=# #ta e$older#* 1o$%#o% a%d 1o$%#o% co Ltd u%der#ta%d# t$e i&"orta%ce of 'ood 'o(er%a%ce a%d $a# co%#ta%tl) a(oided a% ar+itrar) deci#io%5&a i%' "roce##* Our i%itiati(e# toward# t$i# e%d i%clude:

Profe##io%ali9atio% of t$e +oard* Lea% a%d acti(e 4oard ;reduced fro& AJ to AG &e&+er#<* Le## %u&+er of "ro&oter# o% t$e 4oard* 0ore "rofe##io%al# a%d i%de"e%de%t Director# for +etter &a%a'e&e%t* Go(er%ed t$rou'$ 4oard co&&ittee# for Audit. Re&u%eratio%. S$are$older Grie(a%ce#. Co&"e%#atio% a%d 3o&i%atio%#* 0eet# all Cor"orate Go(er%a%ce Code re6uire&e%t# of SE4I

* CORPORA.E CI.IBENS/IP /$e% 1o$%#o% a%d 1o$%#o% co Ltd=# Fou%der Dr* S* K* 4ur&a% fir#t e#ta+li#$ed 1o$%#o% a%d 1o$%#o% co Ltd. $e $ad a (i#io% t$at #aw +e)o%d t$e "rofit &oti(e* I% $i# word#. N/$at i# t$at life wort$ w$ic$ ca%%ot +ri%' co&fort to ot$er#*N T$i# ideal of a $u&a%e a%d e6uita+le #ociet) led to i%itiati(e# ta e% to 'i(e +ac #o&e "art of w$at 1o$%#o% a%d 1o$%#o% co Ltd $a# 'ai%ed fro& t$e co&&u%it)* 1o$%#o% a%d 1o$%#o% co Ltd=# &a-or i%itiati(e# i% t$e Social #ector i%clude:

E#ta+li#$&e%t of t$e Su#tai%a+le De(elo"&e%t Societ). or Sundes-. i% AKKC 5 a %o%5"rofit or'a%i9atio% to "ro&ote re#earc$ a%d welfare acti(itie# i% rural area#; Pro&oti%' $ealt$ a%d $)'ie%e a&o%'#t t$e u%der"ri(ile'ed t$rou'$ t$e C3$++1 La2 Med1"a2 .r$5#; a%d Or'a%i9i%' t$e P2a+# ('r L1(e

pr',ra))e for 5"3''2"312dre+ 5 to create e%(iro%&e%tal aware%e## a&o%'#t )ou%' &i%d# J'3+5'+ a+d J'3+5'+ "' L#dC5 "'))1#)e+# #' E+71r'+)e+# A+"1e+# 615d') '( "'+5er7a#1'+ Fro& ti&e# i&&e&orial. I%dia% #a'e# a%d &e% of wi#do& $a(e u%der#tood a%d a""reciated t$e (alue of %ature a%d it# co%#er(atio%* Our a%ce#tor# reco'%i9ed t$at if we 'ra++ed fro& %ature +e)o%d w$at wa# $ealt$). it would lead to all rou%d de'radatio%. a%d e(e% t$e e!ti%ctio% of $u&a%it)* T$at i# w$) %ature wa# #a%ctified a%d wor#$i""ed i% t$e for& of 'od# a%d 'odde##e#* J'3+5'+ a+d J'3+5'+ "' L#d $p3'2d5 #3e #rad1#1'+ Toda). we at 1o$%#o% a%d 1o$%#o% co Ltd al#o (alue %atureO# +ou%t)* /it$out t$e fruit# of %ature. t$e (i#io% of 1o$%#o% a%d 1o$%#o% co Ltd would %e(er $a(e +ee% fulfilled* A%d t$at i# t$e rea#o% for our u%faili%' co&&it&e%t to ecolo'ical co%#er(atio% a%d re'e%eratio%* /e would li e to follow t$e "ri%ci"le# of our a%cie%t te!t#. w$ic$ #a): DDe31 )e dada)1 #eD : Dy'$ ,17e )e% a+d I ,17e y'$D& T$e 3ew 1o$%#o% a%d 1o$%#o% co Ltd Ide%tit) &oder%i9e# t$e AGG5)ear old e6uit) of t$e 1o$%#o% a%d 1o$%#o% co Ltd +ra%d +) #u+tl) tra%#for&i%' t$e tree* /$ile it retai%# t$e e##e%ce of t$e +a%)a% tree. it %ow "ro-ect# a co%te&"orar) i&a'e. i% co%#o%a%ce wit$ toda)O# life#t)le* T$e tree. a #)&+ol of %ature. i# i%deli+l) re'arded a# a "ro(ider of #$elter. food a%d "rotectio%* O% a &eta"$)#ical "la%e. t$e tree i# re'arded a# #acred. tru#twort$) a%d a #)&+ol of fertilit)* T$e %ew 1o$%#o% a%d 1o$%#o% co Ltd ide%tit) retai%# t$e#e e%duri%' a%d (alua+le attri+ute#. w$ile it add# a fre#$. $ealt$) a%d $oli#tic di&e%#io% to t$e tree*

I% t$e %ew ide%tit) loc 5u". di#ti%ct ele&e%t# colla+orate to tell a #tor). e(e% a# t$e) wor i%de"e%de%tl) to ac$ie(e t$e deli%eated o+-ecti(e#* T$e %ew ide%tit) a""ro"riate# %ature a# t$e well#"ri%' for 1o$%#o% a%d 1o$%#o% co Ltd* It co%(e)# 1o$%#o% a%d 1o$%#o% co LtdO# $erita'e. co&&it&e%t a%d #ta+ilit) t$rou'$ t$e for& a%d colour# of t$e tree; it# +ra%c$e# a%d lea(e#* It al#o co%(e)# t$at t$e +ra%d #ta%d# for well%e## acro## a'e 'rou"#* T$e tree tru% &irror# t$e for& for t$ree "eo"le wit$ t$eir ar&# rai#ed co%(e)i%' e!ultatio% i% ac$ie(e&e%t* T$e +road tru% re"re#e%t# #ta+ilit) a%d it# &ulti"le +ra%c$e# re"re#e%t 'rowt$* Ta e% a# a w$ole. t$e tree a""ear# well rooted. i&"l)i%' #ta+ilit); a%d it# a+u%da%t ca%o") i&"lie# t$at it ca% "ro(ide a&"l) for t$o#e w$o #ee it# "roduce a%d #$ade* Furt$er. t$e e%tire i&a'e. +ei%' well5"ro"ortio%ed. e(o e# a $ar&o%iou#. well5+ala%ced. w$ole#o&e a%d $oli#tic +ra%d* T$e leaf i# a (ital "art of a tree* It# fu%ctio%# i%clude t$e &a%ufacture of food for t$e "la%t. tra%#"iratio% a%d re#"iratio%* A tree full of lea(e# re"re#e%t# 'rowt$. (italit). re-u(e%atio% a%d re%ewal* T$e %ew 1o$%#o% a%d 1o$%#o% co Ltd ide%tit) of a tree wit$ a full ca%o"). +ur#ti%' wit$ lea(e#. co%(e)# )out$ a%d $ealt$* It# folia'e ca"ture# t$e #"irit of a% e(er'ree% tree t$at co%#ta%tl) re"lace# it# lea(e# a# t$e) a'e a%d fall* T$e %ew 1o$%#o% a%d 1o$%#o% co Ltd lo'o. of a tree t$at i# co%#ta%tl) re%ewi%' it# leaf co(er. t$u# #i'%ifie# e%dura%ce. "ower a%d lo%'e(it)* T$e lea(e# i% dual colour# reflect t$e co&+i%atio% of #ta+ilit) a%d fre#$%e## of t$i% i%' of t$e co&"a%) , +ra%d* T$e #oft ora%'e color #elected for t$e tru% . rat$er t$a% a dar +row%. i# redole%t of war&t$ a%d e%er')* It #u''e#t# a )ou%' a%d )out$ful tree. t$u# tactfull) +rea i%' dow% t$e a##ociatio% of t$e +ra%d wit$ ad(a%ced )ear#* It i# a -o)ful. #ti&ulati%' color t$at &a e# for a $i'$5(i#ual i&"act. )et doe# #o wit$ a frie%dl). i%(iti%' a%d #oot$i%' #ta%ce*

T$e 'ree% color of t$e lea(e# i%#ta%tl) i%dicate# %atureO# fre#$%e##. life a%d 'rowt$* T$e lea(e# are %eatl) di(ided i%to two color#: a fre#$ li'$t 'ree% t$at i&"lie# a )ou%' leaf. a%d a dar er 'ree% t$at re"re#e%t# a% older a%d &ature leaf* 4) -u!ta"o#i%' t$e#e two color# i% eac$ leaf. t$e +ra%d i%dicate# t$at it #ea&le##l) +le%d# t$e old a%d t$e %ew. a%d al#o offer# a "roduct t$at i# e6uall) #uited to t$e )ou%' a%d elderl)* It i%dicate# a% o%5'oi%' "roce## of 'rowt$. e(olutio% a%d re%ewal* 1o$%#o% a%d 1o$%#o% co Ltd=# a##ociatio% wit$ %ature i# e(ide%t i% t$e #i&"le )et u%i6ue lo'o* T$e 1o$%#o% a%d 1o$%#o% co Ltd fo%t $a# +ee% created a# a% ec$o of t$e earlier fo%t to "re#er(e it# di#ti%cti(e a%d e#ta+li#$ed ide%tit)* @et. it $a# &o(ed o% to a &ore co%te&"orar) #t)le* T$e ti" of t$e 7D8 e&ulate# t$e a"e! of a leaf t$u# i%fu#i%' t$e al"$a+et wit$ a for& a%d flow t$at di#creetl) #u''e#t# t$e effect of a leaf* T$e defi%ed )et 'e%tle cur(e of 7D8 for&# a% arc of tru#t. cari%' a%d #u""ort* T$u#. t$rou'$ it# for& a%d colour#. t$e %ew lo'o ide%tit) co&+i%e# fre#$%e## a%d #ta+ilit)* It e!"re##e# a +ra%d t$at i# "o#iti(e. "roacti(e a%d "ro're##i(e* T$e +ur#t of lea(e# a%d t$eir color# #)&+oli9e 'rowt$. re-u(e%atio% a%d i%%er #tre%'t$* T$e for& a%d color of t$e tru% co%(e) 'rowt$. )out$ful%e## a%d #ta+ilit)* T$u#. t$e lo'o ide%tit) loc u" "re#e%t# 1o$%#o% a%d 1o$%#o% co Ltd a# a #ta+le )et e(ol(i%'. co%te&"orar). (i+ra%t a%d acti(e +ra%d c$eri#$i%' %ature a# t$e #ource of all it# e%dea(or# alo%' wit$ a% a+idi%' co&&it&e%t to t$e well%e## of co%#u&er# acro## a'e 'rou"#*

C'+5$)er pr'd$"#5 Product# fro& our Co%#u&er co&"a%ie# #ta%d at t$e read) to i&"ro(e t$e 6ualit) of )our e(er)da) life* /e offer "roduct# a%d i%for&atio% tar'eti%' +a+) care. # i% a%d $air care. oral care. %utritio%al#. "ai% relief. to"ical care a%d &uc$ &ore* Creati%' &ea%i%'ful i%%o(atio% i% $ealt$ care wit$i% t$e

Co%#u&er +u#i%e## fra%c$i#e relie# o% a re#earc$ #trate') e6uall) rooted i% tec$%olo') a%d co%#u&er i%#i'$t#. i% ee"i%' wit$ our (i#io%: 4RI3GI3G SCIE3CE TO THE ART OF HEALTH@ LIVI3GP* For i%for&atio% re'ardi%' t$e rece%t (olu%tar) "roduct recall. co%#u&er# #$ould 'o to www*&c%eil"roductrecall*co& or call A5LLL5BBB5JGCJ ;0o%da)5 Frida) L a*&* to L "*&* Ea#ter% Ti&e< Ba,y %are 3rod cts for the ones yo )o5e&

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4A4@*co&

DESITI3Q

1OH3SO3=SQ HEAD5TO5TOEQ FRAGRA3CE FREE 4A4@ LOTIO3

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CORTAIDQ

SAVLO3Q

CO0PEEDQ T2CKSQ He&orr$oidal Oi%t&e%t DAKTARI3Q

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4E3ADR@LQ

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VISI3EQ AC2V2EQ 4ra%d Co%tact Le%#e#

A0'$# Ma+a5a Mar?e#1+, 0a%a#a 0ar eti%' i# o%e di#tri+utor i% S$i ari"ur Tow%* S$i(a&o''a* Di#t * 0a%a#a 0ar eti%' ta e di#tri+utio% dealer#$i" of 1o$%#o% a%d 1o$%#o% co Ltd I%dia ltd +efore AG )ear# a%d t$e) are Ru%%i%' it Succe##full)* It i# located %ear to Ra-a#$e ar tal ie# i% t$e &ar et * It ea#il) &a%a'e# t$e #ale# force* At "re#e%t 0a%a#a 0ar eti%' $a(i%' four Sale# Peo"le a%d 0a%a'e# Effecti(el) * T$e ow%er %a&e of 0a%a#a 0ar eti%' i# 0ad$u e#war Pre#e%tl) 0a%a#a 0ar eti%' $a(i%' CJG outlet#. a%d for co(er all t$o#e outlet# t$e) "re"are four route#* O%e #ale# e!ecuti(e co&"lete o%e route* 0a%a#a 0ar eti%' alwa)# &a e "la% a+out i%# dail) route * 0a%a#a 0ar eti%' ee"# it# cu#to&er data +a#e. a%d t$e) 'i(e DI di#cou%t# to cu#to&er# w$o credit +ill wit$i% two da)#* A+out &ar eti%' #trate'ie#. 1o$%#o% a%d 1o$%#o% co Ltd "re"are "la%# a%d 0a%a#a 0ar eti%' i&"le&e%ted all #trate'ie# i% S$i ari"ura &ar et* 0a%a#a 0ar eti%' create 'ood relatio%#$i" wit$ t$eir cu#to&er#* 0a%a#a 0ar eti%' alwa)# $el" to cu#to&er# to #ol(e t$eir "ro+le&#* T$e di#"la) of "roduct# are (er) #)#te&aticall)* Cu#to&er# are #ee it (er) ea#il)* Al#o 0a%a#a 0ar eti%' ee" t$eir i%(e%tor) #ile%tl)* T$e) were 'i(e re"lace&e%t of outdated or wa#ta'e "roduct# to t$eir cu#to&er#*

%'APTER IV ANALYSIS AN$ INTERPRETATI"N ANAL8SIS AND IN.ERPRE.A.ION: .a02e 9 53'61+, Aware%e## of 1o$%#o% a%d 1o$%#o% co Ltd I%dia ltd Fre6ue%c) LD AJ Perce%t LD*G AJ*G

@e# 3o

Total AGG Source :5 #ur(e) a%al)#i#

AGG*G

Gra"$ #$owi%' Aware%e## of 1o$%#o% a%d 1o$%#o% co Ltd I%dia ltd

I%ter"retatio%:5 Out of total re#"o%de%t# LDI are aware of 1o$%#o% a%d 1o$%#o% co Ltd I%dia ltd. w$ere a# AJI are %ot aware of 1o$%#o% a%d 1o$%#o% co Ltd I%dia ltd*

.a02e 2 53'61+, Ad7er#1E1+, 0edia of aware%e## o% 1OH3SO3 A3D 1OH3SO3 CO LTD

I%ter%et T*V* 3ew#"a"er Radio Total

Fre6ue%c) BL DG BB L

Perce%t BL DG BB L

AGG 5

AGG

C3ar# 53'61+, Ad7er#1E1+, 0edia of aware%e## o% 1o$%#o% A%d 1o$%#o% Co Ltd

I+#erpre#a#1'+:: Out of total re#"o%de%t#. LD are e!i#ti%' re#"o%de%t# i% w$ic$ CC*CI $a(e co&e to %ow a+out 1o$%#o% a%d 1o$%#o% co Ltd I%dia ltd +ecau#e I%ter%et. CAI are t$rou'$ T*V*.BJ*B I are t$ou'$ 3ew#"a"er. a%d K*EI re#"o%de%t# $a(e co&e to %ow a+out 1o$%#o% a%d 1o$%#o% co Ltd fro& Radio*

.a02e 3 53'61+, S$i ari"ura Cit)

Fi#rt F0CG co&"a%) i% cu#to&er &i%d i% t$e

H2L 1OH3SO3 A3D 1OH3SO3 CO LTD P,G ITC Total

Fre6ue%c) EG BJ AJ L AGG

Perce%t EG*G BJ*G AJ*G L*G AGG*G

Gra"$ S$owi%' Fi#rt F0CG co&"a%) i% cu#to&er &i%d i% t$e S$i ari"ura Cit)

I%ter"retatio%:5 Out of total re#"o%de%t#.EGI re#"o%de%t# fir#t t$i% a+out H2L.BJI a+out 1o$%#o% a%d 1o$%#o% co Ltd I%dia ltd .SJI a+out re#"o%de%t# t$i% fi#t i% &i%d a+out ITC* P , G a%d LI

.a02e = S3'61+, G''d F0CG co&"a%) i% cu#to&er &i%d Fre6ue%c) DJ CD L AB AGG Perce%t DJ*G CD*G L*G AB*G AGG*G

H2L 1OH3SO3 A3D 1OH3SO3 CO LTD P,G ITC Total

Gra"$ #$owi%' G''d F0CG co&"a%) i% cu#to&er &i%d

I%ter"retatio%:5 Out of total re#"o%de%t#.DJ I re#"o%de%t# #a) H2L i# 'ood F0CG co&"a%).CDI #a) 1o$%#o% a%d 1o$%#o% co Ltd I%dia ltd .LI P , G a%d ABI re#"o%de%t# #a) ITC i# 'ood F0CG co&"a%)*

.a02e ; #$owi%' 1o$%#o% a%d 1o$%#o% co Ltd "roduct "urc$a#ed +) cu#to&er

@e# 3o Total

Fre6ue%c) LD AJ AGG

Perce%t LD*G AJ*G AGG*G

C$art #$owi%' 1o$%#o% a%d 1o$%#o% co Ltd "roduct "urc$a#ed +) cu#to&er

I+#erpre#a#1'+:: Out of total re#"o%de%t# LDI $a(e "urc$a#ed "roduct# of 1o$%#o% a%d 1o$%#o% co Ltd I%dia ltd. w$ere a# AJI $a(e %ot Purc$a#ed a%) "roduct of 1o$%#o% a%d 1o$%#o% co Ltd I%dia ltd*

.a02e 6 53'61+, Cu#to&er# t$i% a+out 1o$%#o% a%d 1o$%#o% co Ltd "roduct Fre6ue%c) BG CE DE AGG Perce%t BG CE DE AGG*G

0edici%e Per#o%al care Healt$) care Total

Gra"$ 53'61+, Cu#to&er# t$i% a+out 1o$%#o% a%d 1o$%#o% co Ltd "roduct

I%ter"retatio%:5 Out of total re#"o%de%t#. LD are e!i#ti%' re#"o%de%t# i% w$ic$ DG*EIre#"o%de%t# t$i% "roduct# of 1o$%#o% a%d 1o$%#o% co Ltd are "er#o%al care.CE*HI are #a) it i# Healt$) care a%d BC*LI re#"o%de%t #a) 1o$%#o% a%d 1o$%#o% co Ltd "roduct# are 0edici%e "roduct#*

.a02e < S3'61+, "$5#')er Perce"tio% toward# 1o$%#o% a%d 1o$%#o% co Ltd "roduct#

Fre6ue%c) Ver) 'ood Good A(era'e 4ad Total DG CG BB L AGG

Perce%t DG CG BB L AGG*G

Grap3 S3'61+, "$5#')er Perce"tio% toward# 1o$%#o% a%d 1o$%#o% co Ltd "roduct#

I%ter"retatio%: Out of total re#"o%de%t#. LD are e!i#ti%' re#"o%de%t# i% w$ic$ DH*JI re#"o%de%t# re(eal# t$at 1o$%#o% a%d 1o$%#o% co Ltd "roduct# are (er) 'ood. AJ*HI re#"o%de%t# re(eal# t$at 1o$%#o% a%d 1o$%#o% co Ltd "roduct# are 'ood. BJ*BI re#"o%de%t# re(eal# t$at 1o$%#o% a%d 1o$%#o% co Ltd "roduct# are a(era'e. w$ile K*EI re#"o%de%t# re(eal# t$at 1o$%#o% a%d 1o$%#o% co Ltd "roduct# are +ad o%e*

.a02e 8 S3'61+, Re'ular "roduct# "urc$a#ed +) cu#to&er

Fre6ue%c) H2L 1OH3SO3 A3D 1OH3SO3 CO LTD EJ BG

Perce%t EJ*G BG*G

P,G ITC Total

AL J AGG

AL*G J*G AGG*G

Grap3 S3'61+, Re,$2ar pr'd$"#5 p$r"3a5ed 0y "$5#')er

I%ter"retatio%: Out of total re#"o%de%t# EJI $a(e #aid t$at t$e) "refer H2L to +u) F0CG "roduct. BGI $a(e #aid t$at t$e) "refer 1o$%#o% a%d 1o$%#o% co Ltd. ALI $a(e #aid t$at t$e) "refer P , G. a%d JI $a(e #aid t$at t$e) "refer ITC to +u) F0CG "roduct#*

.a02e 0F 53'61+, Price of 1o$%#o% a%d 1o$%#o% co Ltd "roduct#

Co#tl) Afforda+le Low Total

Fre6ue%c) CG JG AG AGG

Perce%t CG JG AG AGG*G

C3ar# 53'61+, Pr1"e '( J'3+5'+ a+d J'3+5'+ "' L#d pr'd$"#5

I%ter"retatio%:5 Out of total re#"o%de%t#. LD are e!i#ti%' re#"o%de%t# i% w$ic$ CE*HIre#"o%de%t# #a) "rice of 1o$%#o% a%d 1o$%#o% co Ltd "roduct# i# co#tl).EB*DI re#"o%de%t# #a) it i# Afforda+le a%d AA*K I re#"o%de%t #a) "rice of 1o$%#o% a%d 1o$%#o% co Ltd "roduct# i# low *

.a02e 90 53'61+, /ell +ra%ded "roduct# alwa)# 'ood i% 6ualit) Fre6ue%c) DJ CJ AL AGG Perce%t DJ*G CJ*G AL*G AGG*G

A'ree So&eti&e# 3ot a'ree Total

C3ar# 53'61+, Ae22 0ra+ded pr'd$"#5 a26ay5 ,''d 1+ 4$a21#y

I%ter"retatio%:5 Out of total re#"o%de%t#.DJIre#"o%de%t# a'ree o% +ra%ded "roduct# alwa)# 'ood i% 6ualit) .CJI re#"o%de%t# are a'ree o% #o&eti&e# a%d AL I re#"o%de%t are %ot a'ree o% +ra%ded "roduct# are alwa)# 'ood i% 6ualit)**

Ta+le AA #$owi%' Cu#to&er fa&iliar wit$ F0CG co&"a%)

H2L 1OH3SO3 A3D 1OH3SO3 CO LTD P,G ITC Total

Fre6ue%c) EG CB AB J AGG

Perce%t EG*G CB*G AB*G J*G AGG*G

Gra"$ AA #$owi%' Cu#to&er fa&iliar wit$ F0CG co&"a%)

Graph 12
50

40

Frequency

30

50

20
32

10
12 6

0 HUL DABUR P & G ITC

Customer familiar with FMCG company

I%ter"retatio%:5 Out of total re#"o%de%t#.EG I re#"o%de%t# are fa&iliar wit$ H2L . CBI wit$ 1OH3SO3 A3D 1OH3SO3 CO LTD. ABI wit$ P , G a%d JI re#"o%de%t# are fa&iliar wit$ ITC *

%'APTER V

SUMMARY "# #IN$IN! AN$ SU!!ESTI"N FINDINGS: A* *I% t$i# a%al)#i# a%d i%ter"retatio%. it i# fou%d t$at LDI re#"o%de%t# are aware of 1o$%#o% a%d 1o$%#o% co Ltd I%dia ltd i% S$i ari"ura cit)* B* I%ter%et a%d T*V* are &o#t i&"orta%t 0edia# to create aware%e## i% a+out i% S$i ari"ura cit)* C* 0o#t ;EG I< of re#"o%de%t# are "refer H2L i% S$i ari"ura 0ar et* D* Re#earc$ #$ow# t$at.CDI re#"o%de%t# are #a) 1o$%#o% a%d 1o$%#o% co Ltd i# o%e of t$e 'ood F0CG co&"a%)* E* Re#earc$ #$ow# t$at. LDI re#"o%de%t# are "urc$a#ed "roduct# of 1o$%#o% a%d 1o$%#o% co Ltd I%dia ltd* J* I% t$i# re#earc$ DG*EIre#"o%de%t# t$i% "roduct# of 1o$%#o% a%d 1o$%#o% co Ltd are "er#o%al care a%d CE*HI are #a) it i# Healt$) care * H* T$i# #tud) #$ow# t$at. DH*JI re#"o%de%t# re(eal t$at 1o$%#o% a%d 1o$%#o% co Ltd "roduct# are (er) 'ood* L* 0o#t;EJI< of re#"o%de%t# are +u) "roduct# of H2L o% re'ular +a#i#* K* Re#earc$ #$ow# t$at. &o#t of re#"o%de%t# are "refer +ra%d a%d "rice w$ile "urc$a#i%' F0CG "roduct#* AG*T$i# #tud) #$ow# t$at. CE*HIre#"o%de%t# #a) "rice of 1o$%#o% a%d 1o$%#o% co Ltd "roduct# i# co#tl).EB*DI re#"o%de%t# #a) it i# Afforda+le a%d AA*K I re#"o%de%t #a) "rice of 1o$%#o% a%d 1o$%#o% co Ltd "roduct# i# low * AA*A+out 6ualit) of +ra%ded "roduct i# alwa)# 'ood. re#earc$ #$ow# DJIre#"o%de%t# a'ree wit$ 6ualit) .CJI re#"o%de%t# are

a'ree o% #o&eti&e# a%d AL I re#"o%de%t are %ot a'ree o% +ra%ded "roduct# are alwa)# 'ood i% 6ualit)* AB*Re#earc$ #$ow# t$at . CBI re#"o%de%t# are fa&iliar wit$ 1o$%#o% a%d 1o$%#o% co Ltd I%dia ltd a%d &o#t ;EGI< re#"o%de%t# are fa&iliar wit$ H2L* AC*Re#earc$ #$ow# t$at H2L i# leader i% t$e F0CG &ar et* AD*Ha%dli%' of cu#to&er# co&"lai%t i# effecti(e. +ut it $a# to +e i&"ro(e*

RECOMMENDA.IONS: A* T$e co&"a%ie# aware%e## i# 'ood +ut %eed to Create aware%e## t$rou'$ t$e ad(erti#e&e%t i% local T*V* c$a%%el#* B* 0o#t of cu#to&er# t$i% 1o$%#o% a%d 1o$%#o% co Ltd i# for "er#o%al a%d $ealt$) "roduct#. co&"a%) %eed to c$a%'e i&a'e i%to F0CG &ar et* C* Co&"a%) #$ould &ore co%ce%trated o% c$ildre%=#. +ecau#e all "are%t# wa%t $ealt$) "roduct# to t$eir c$ildre%* D* Ta e #o&e $el" fro& di#tri+utor#. duri%' for&ulati%' a%) #trate'). +ecau#e t$e) were well %ow% local &ar et*

E* S$ould i%crea#e aware%e## "ro'ra& t$rou'$ word of &out$. it i# a%ot$er effecti(e &edia to aware%e##* J* I%crea#e "roduct li%e #o cu#to&er# ca% 'et &ore alter%ati(e# a%d #$ould i&"ro(e 6ualit) of "roduct* H* I%crea#e a(aila+ilit) of "roduct#* L* Sale of H2L. due to it# +ra%d i&a'e. #o i%crea#e +ra%d i&a'e of 1o$%#o% a%d 1o$%#o% co Ltd* K* 2#e a""ro"riate "ro&otio%al acti(itie# li e offer#. 6ui99e#. it $el"# to i%crea#e #ale a# well a# i&a'e* AG*2#e CR0 co%ce"t "ro"erl) to 'et fa&iliar wit$ cu#to&er#*

CONCLUSION T$e re#earc$ #$ow# t$at 4ra%d e6uit) i# i&"orta%t co%ce"t to c$a%'e cu#to&er +e$a(iour a%d "erce"tio% toward# "articular +ra%ded co&"a%)* It i# al#o fou%d t$at. t$ere i# %ot a%) affect of co&"etitio% o% well +ra%ded co&"a%)* Co%#u&er +a#ed +ra%d e6uit) $el"# to or'a%i9atio% create 'ood relatio% wit$ t$e cu#to&er#* If t$e cu#to&er 'ot #ati#factio% fro& "roduct#. t$e% t$e) +eco&e fa&iliar wit$ t$at co&"a%)* A+o(e re#earc$ i# related to +ra%d e6uit) i% F0CG co&"a%). a%d H2L i# o%e of t$e well +ra%ded #tro%'e#t co&"a%) i% S$i ari"ura &ar et* 3u&+er of cu#to&er# are fa&iliar wit$ 1OH3SO3 A3D 1OH3SO3 CO LTD co&"a%) +ut t$e) #$ould +e i&"ro(ed i% future* T$i# re#earc$ 'i(e t$e a""ro"riate "icture of F0CG &ar et* It #$ould +e $el"ful to F0CG co&"a%ie# to create 'ood +ra%d e6uit) i% S$i ari"ura &ar et*

A++eG$re

HUES.IONNAIRE Dear #ir>&ada& I a& 0alli ar-u%a 0 4 "lea#ed to i%troduce &)#elf a# 440 #tude%t of 'o(er%&e%t fir#t 'rade colla'e S$irala o""a ** A# a "art of Curriculu& I $a(e u%derta e% a re#earc$ #tud) t$e Ico%#u&er "erce"tio% , +e$a(ior toward# +ra%ded "roduct i% re#"ect of 1o$%#o% a%d 1o$%#o% co ltd8 T$e i%for&atio% "ro(ided +) )ou will +e #trictl) e"t co%fide%tial a%d u#ed for acade&ic "ur"o#e o%l)*

3a&e :TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT Addre##: TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT TTT Tel*3o: TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT A* Are )ou aware of 1o$%#o% a%d 1o$%#o% I%dia ltdF @e# 3o

B* How do )ou co&e to %ow a+out 1o$%#o% a%d 1o$%#o% I%dia ltdF I%ter%et 3ew#"a"er T*V* Radio

C* /rite dow% t$e %a&e of o%e F0CG co&"a%) i% S$i ari"ura t$at co&e# fir#t to )our &i%dF H2L P,G H2L P,G @e# it F A)ur(edi Healt$) care H* How do )ou feel t$e "roduct# of 1o$%#o% a%d 1o$%#o% I%dia ltd*F Per#o%al care 1OH3SO3 A3D 1OH3SO3 ITC 1OH3SO3 A3D 1OH3SO3 ITC 3o

D* /$ic$ co&"a%) fro& t$e +elow i# 'ood i% F0CG co&"a%)F

E* Ha(e )ou "urc$a#ed a%) "roduct of 1o$%#o% a%d 1o$%#o% I%dia ltdF J* /$at doe# 1o$%#o% a%d 1o$%#o% "roduct# &a e )ou t$i% of w$e% )ou #ee

Ver) 'ood A(era'e

Good

L* /$ic$ co&"a%ie# "roduct )ou +u) o% re'ular +a#i#F H2L P,G 4ra%d ?ualit) Co#tl) A'ree 3ot a'ree AB* /$ic$ F0CG co&"a%) i# fa&iliar wit$ )ouF H2L P,G AC* #u''e#tio%UUUUUUUUUUUUUUUUUUUUUUUU** UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU U** 1OH3SO3 A3D 1OH3SO3 IT A%) 1OH3SO3 A3D 1OH3SO3 ITC "rice ?ua%tit) Afforda+le So&eti&e# Low

K* /$ic$ attri+ute# did )ou co%#ider w$ile "urc$a#i%' F0CG "roductF

AG* Product# "rice of 1o$%#o% a%d 1o$%#o% I%dia ltd i#* AA* Do )ou t$i% t$at well +ra%ded "roduct# alwa)# 'ood i% 6ualit)F

.3a+? y'$ ('r 5pe+d1+, y'$r 7a2$a02e #1)e

CODE S/EE. A B C ?A A A A ?B C C D ?C B B A ?D C B A ?E A A A ?J B B B ?H A A A ?L B B A ?K B A A ?AG B B B ?AA B B B ?AB B B B

D E J H L K AG AA AB AC AD AE AJ AH AL AK BG BA BB BC BD BE BJ BH BL BK CG CA CB CC CD CE CJ CH CL CK DG

A A A A B B A A A A A B A A A A A A A B A A A B A A A A A A A B A A A A A ?A B A B A

A A A C A C B A C B C A D A C B A A C B B B D B A A B C B D C ?B A B

B C D B C A C B A C A A B B D C B A B C A A B A D B A A B A A A A C A A A ?C C A D A

B C D B C A B B B B B A A B D B A A B A A A B A D B A D B A A A C B A A B ?D A A D A

A A A A B B A A A A A B A A A A A A A B A A A B A A A A A A A B A A A A A

B C B A B C A C C B A A B B B C C A C B C C A C A C B A B C B

A B D B B A C A A A A C C B B A C C A B A B A A D A C C A D D

B C C C C A C B B B A A A B D A A A A A A A D B A B B A A A A A A C A A C ?L D C A A

A B A A A B C C C A C B B A D A C D B D A D C A A C B B C D B B C D A B C ?K D A B A

A B B A B C B B B A A B A C A B B A B B B B C A A B A A A B A

B B B A A A A A A A A A B C C C B B A C B A A A A B B C A A B A C B A B A

B A A A A A A C D A A A C A A A A B A A B A B B A B C D C C A B B B B C A ?AB A B D B

DA DB DC DD

?E ?J ?H B A B A B A C C

?AG ?AA C A A B B A

DE DJ DH DL DK EG EA EB EC ED EE EJ EH EL EK JG JA JB JC JD JE JJ JH JL JK HG HA HB HC HD HE HJ HH HL HK LG

A A A A A A A A A A A A A B B A A A A A B A A A A A A A B A A A B A A A

B B C B A A C C D A A A C A C B A C B C A D A C B A A C B B B

B A A A A A B B A B C D B C A C B A C A A B B D C B A B C A A B A D B A

B A D A A A C B A B C D B C A B B B B B A A B D B A A B A A A B A D B A

A A A A A A A A A A A A A B B A A A A A B A A A A A A A B A A A B A A A

A C B C B A B B B B C B A B C A C C B A A B B B C C A C B C C

C A C A C A A A A A B D B B A C A A A A C C B B A C C A B A B

A A A A A C B B A B C C C C A C B B B A A A B D A A A A A A A D B A B B

B A D B C B B A A A B A A A B C C C A C B B A D A C D B D A D C A A C B

B A C B B C B B B A B B A B C B B B A A B A C A B B A B B B B

C A B A C B B B B B B B A A A A A A A A A B C C C B B A C B A A A A B B

A A B A A A B B B B A A A A A A C D A A A C A A A A B A A B A B B A B C

LA LB LC

?A A A A

?B D B A

?C A B A

?D D B A

?E A A A

?J A C A

?H A A D

?L A A A

?K B C D

?AG C A A

?AA C A A

?AB D C C

LD LE LJ LH LL LK KG KA KB KC KD KE KJ KH KL KK AGG

A B A A A A A B A B A A A A A A A

A B C B D C A B B B C B A A

A A A C A A A C A D A B A A A A A

A A C B A A B A A D A B A D A A A

A B A A A A A B A B A A A A A A A

C B A B C B B C A C B C B A

A C C A D D A C C A C A C A

A A A C A A C D C A A A A A A A C

B B C D A B C D A B A B A D B C B

B A A A B A A B B A C B B C

B A C B A B A C A B A C A B A C B

A B B B B C A A B D B A A B A A A

BIBLIOGRAP/8 Re(ere+"e B''?5 0ar eti%' &a%a'e&e%t Keller< 0ar eti%' Re#earc$ Haw i%#< Co%#u&er +e$a(ior a%d &ar eti%' +) Pu%%i u&ar Pa%de ; Ke(i% la%e Keller< J t$Editio% ;Do%ald S* Tull a%d Del I* AB t$ Editio% ;P$ili" Kotler a%d Ke(i% la%e

Strate'ic 4ra%d 0a%a'e&e%t B%d Editio% Ae0 S1de5 www*'oo'le*co& www*1o$%#o%a%d1o$%#o%*co& www*#cri+d*co&

www*e+oo ee*co& www*clu+&+a*co& Co&"a%) docu&e%t