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    Internet Marketing Legends: The Long Lost Marketing Manuscript to Become an Internet Millionaire Fast
    Internet Marketing Legends: The Long Lost Marketing Manuscript to Become an Internet Millionaire Fast
    Internet Marketing Legends: The Long Lost Marketing Manuscript to Become an Internet Millionaire Fast
    Ebook109 pages55 minutes

    Internet Marketing Legends: The Long Lost Marketing Manuscript to Become an Internet Millionaire Fast

    By Abraham Morris

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    About this ebook

    Are You Constantly Struggling to Get Ahead in Your Life and Business?

    If you're experiencing something holding you back from all of the success you want to achieve in your Internet business, you're not alone.

    What you need is a resource that covers all of the key digital marketing rules and how to build them into a winning strategy.

    Learn the 13 principles to success in all areas of his life and how you can apply them to your Internet Marketing Business, from today!

    You will find:

    What makes successful an advertisement plan 
    Life lesson from an internet marketer legend
    The most powerful selling ideas
    The 13 virtues of online leadership
    The secrets behind targeting the right audience
    and much more!

    All my products are available for educational and informational purposes only. Nothing in my books, or any of my content, is a promise or guarantee of certain future results or earnings.

    Even if you are uncomfortable with tech or you are getting started now, this book covers all the basics, providing you with clear, fundamental guidance and essential tips. It's time to make your big dream happen with the help of this book.

    Buy it NOW and get addicted to this amazing book!
     

    LanguageEnglish
    PublisherAbraham Morris
    Release dateMar 19, 2021
    ISBN9781393956648
    Internet Marketing Legends: The Long Lost Marketing Manuscript to Become an Internet Millionaire Fast

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      Book preview

      Internet Marketing Legends - Abraham Morris

      Chapter 1

      Nothing New Under the Sun

      A Look to the Past

      T

      he internet has represented a major revolution in our society. In a very real sense, it is the future that most of us were waiting around to appear in the form of flying cars and jet packs. That future is now our everyday reality and it has transformed the way in which we as a species communicate with one another, the way we learn, the way we travel, and - of course - the way we do business. For businessmen, the internet represents something more: with the majority of the world now online, the internet is officially the biggest marketplace that anybody has ever sold in. When you put a product up for sale online, it has the potential of being reached by more customers than any other forum. The trick is, of course, that you have to reach those customers. You know how it goes.

      The popularity of the internet is a double-edged sword - while there may be billions of potential customers out there, there are also a much greater number of people selling things. This does not mean that you cannot reach wider audience offered up by the internet, it simply means that you have to excel at internet marketing in order to tap the true potential at hand.

      Because the internet is a new frontier in selling, many people also believe it is a new frontier in advertising.

      In certain technical ways, such as sites using click-through or keyword-targeted ads, it is. But on the other hand, some age-old principles still apply.

      Look at the most popular new methods of advertising that have arisen with the internet: viral marketing which spreads by word of mouth, or personality-based crazes like lonelygirl15 or Fred. Word of mouth? Sales based on reputation? Those are the oldest tactics in the book!

      Lessons From Old Ben

      When advertising first developed and became popular across the Western world, it took a form very similar to what we see going on today.

      This is because in those early days certain principles of advertising were codified and became standardized by virtue of their proven ability to appeal to human psychology.

      Advertising based on image was huge. Ask yourself a question: who is the CEO of Exxon? The CEO of General Electric? If you do not know, do not feel bad – the average person does not either.

      But do you know who Henry Ford is? How about Andrew Carnegie? And Rockefeller?

      These titans of industry made names for themselves by putting their names out there, personally endorsing products produced by their companies. Does this bear any similarity to today’s mascots like the Old Spice Guy or the Fanta girls?

      Advertising also depended a lot on word of mouth in the early days. It had to. Businessmen mostly had print based media like newspapers or magazines to get the word out, and there were huge percentages of the population still illiterate at the time. Word of mouth was everything. The testimonial that we see today developed out of this tradition. So did the viral video that is now seen as cutting-edge pinnacle of marketing.

      These trends are not new; in fact, they are downright old-fashioned!

      So, how about we take a novel approach to the question of how best to learn to effectively advertise on the internet. How about instead of looking to the future and trying to guess what the next best thing will be, we instead look to the core ideas of the past that are, as we have seen, in many ways still thriving today. If we accept that the past has a great deal to teach us about advertising, then we might well ask ourselves who in the past we should look to. Well, why not the individual who was the best at advertising, who pioneered many of these techniques that we still find valuable today. Learn from the best, right? And who would that be?

      Ben Franklin. Yes, founding the father, Ben Franklin. Ben Franklin is hands down the most innovative advertiser in the history of the game, so much so that it was his newspaper that ran the first print ad in the country. This guy also managed to effectively use principles of advertising to sell not just products to people, but to cause them to question their very values and in some cases stand up for important causes. Clearly, he was an individual who recognized and utilized the real power at the core of advertising, which is, after all, an effort to reach heart and mind of another person in an effective and appealing way.

      Great, you might say. What good does it do us if the best teacher of advertising

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