DATA ANALYSIS AND INTERPRETATION

Q1. What is your Occupation? Businessman Service Student Others 37% 35% 20% 8%

8%

20%

37%

Businessman Service Student Others

35%

According to survey we find that 37% customers are Businessman, 35% customers are in service, 20% customers are students while 8% are of others .

Q2. What is your Educational Qualification? High School High Secondary Graduate Post Graduate 12% 10% 48% 30%

12% 30% 10%

High School High Secondary Graduate Post Graduate

48%

According to survey we find that 12% customers are High School Passed, 10 customers Passed Higher Secondary, 48% customers are Graduate and 30% customers are Post Graduate.

Q3. Did you use Park Avenue Pen? Yes No 100% 0%

0%

Yes No

100%

According to survey we find that 100% customers are uses Park Avenue Pen.

Q4. How is the price of Park Avenue? High Average 72% 28%

28% High Average 72%

According to survey we find that 72% customers are says that its price are so high while 28% customers are satisfied with the price.

Q5. Are you satisfied to the price policy of Park Avenue? YES NO 70% 30%

30% YES NO 70%

According to survey we find that 70 customers are satisfied with pricing policy of Park Avenue while 30 customers are not satisfied.

Q6. Why do you prefer this Brand? Good Price Good Quality Writing point 30% 50% 20%

20% 30% Good Price Good Quality Writing point

50%

According to survey we find that 30 customers are are purchase Park Avenue pen for its God Price, 50% customers purchase for its Good Quality, while 20% are not.

Q7. Which company brand pen you purchase most? Park Avenue Rotomac Link pen Others 45% 25% 20% 10%

10

20

Park Avenue 45 Rotomac Link pen Others

25

According to survey we find that 45% customers are purchase Park avenue pen, 25% customers purchase Rotomac pen, 20% customers purchase Link Pen, while 10% customers purchase others.

Q8. How you find Park avenue is different from others? Because of Hand Writing Because of move smoothly Because of Griping Dont know 35% 30% 25% 10%

10% 35% 25%

Because of Hand Writing Because of move smoothly Because of Griping Dont know

30%

According to survey we find that 35% customers says because of handwriting its different, 30% customers are because of move smoothly, 25% because of griping, while 10% Dont know.

Q9. Which type of advertisement you like most? Television Magazines Hoardings Newspapers 35 15 25 25

25 35 Television Magazines Hoardings Newspapers 25 15

According to survey we find that 35% customers are like Television, 15% customers are like amagazines, 25% customers are like magazines while 25% customers are like Newspapers.

Q10. How would you rate your satisfaction level with the purchase of park avenue pen? PRICE QUALITY OVERALL SATISFACTION 25% 55% 20%

20%

25% PRICE QUALITY OVERALL SATISFACTION

55%

According to survey we find that 25% customers are satisfied with Park avenue pen by its Price, 55% Customers are of by its Quality, while 20% customers are by its overall satisfaction.