UNWTODaily
www.UNWTO.org
Committed to Tourism, Travel and the Millennium Development Goals
THE DAILY OF THE GENERAL ASSEMBLY -
Tourism and Travel
Investing in a
Greener Future
PAGE 4 Roadmap for recovery
The ‘Roadmap for Recovery’ is the central document in UNWTO’s response to the global economic downturn.
RoadmapforRecovery
Sustainable Tourism in Challenging Times
As the basis of UNWTO’s response
to the global economic downturn, the
‘Roadmap for Recovery’ is a key ins-
trument in guiding tourism out of the
current crisis through positioning the
sector at the core of stimulus packa-
ges and the Green New Deal.
The document is at the core of this
year’s General Assembly and will be
officially presented by Secretary Ge-
neral ad interim Taleb Rifai today.
The general debate that follows will
allow delegates to present their views
on the crisis, and Member countries
will be outlining specific initiatives to
combat the economic downturn.
The result of rigorous work carried
out by the UNWTO Tourism Resi-
lience Committee since its creation
World Tourism Organization
Calle Capitan Haya 42
28020 Madrid (Spain)
+34915678100 - Fax: +34915713733
comm@UNWTO.org
Дневник Генеральной Ассамблеи
Highlights of the 18th
Session of UNWTO’s
General Assembly
PAGE 5 General Assembly Agenda
in 2008, the Roadmap underlines
tourism’s potential to play a crucial
role in stimulating the global eco-
nomy, supporting developing coun-
tries and preparing for a Green Eco-
nomic transformation.
It is based on three overlapping ac-
tion areas: Resilience, Stimulus and
the Green Economy.
Resilience - While tourism has de-
monstrated remarkable resilience in
previous crises and is proving resilient
even now, the effects of the current
economic downturn must not be un-
derestimated. As one of the largest
employers in most countries, it is im-
perative that governments and indus-
try undertake actions to retain jobs
and support the sector.
PAGE 4
Challenging
Conditions for
International Tourism
PAGE 6 Barometer
ONLINE: www.UNWTO.org/trc/
«Дорожная карта, ведущая к восста­
новлению» это документ, который
занимает важнейшее место в ответе
ЮНВТО на глобальный экономический
спад. Поэтому он является ключевым
инструментом, способствующим
выходу сектора из кризиса, так как
ставит его в центр пакетов стимулов и
«Зеленого Нового Курса».
Дорожная карта является результатом
программы работы, тщательно
подготовленной Комитетом по
восстановлению, который с 2008 года
работает над оказанием содействия
государствам-членам в преодолении
последствий экономического
кризиса. По существу, в Дорожной
карте подчеркивается, что туризм
потенциально способен играть
ключевую роль в деле стимулирования
мировой экономики, оказания
содействия развивающимся странам и
подготовке к переходу к экологически
чистой «зеленой» экономике.
В основу Дорожной карты положены
три взаимодополняющих направления
деятельности: восстановление, стиму­
лы и «зеленая» экономика.
4 стр.
Monday, October 5, 2009
Дневник ЮНВТО
ЮНВТО – на службе туризма и Целей развития тысячелетия
The 18th Session of the UNWTO General Assembly will
bring together tourism ministers and senior officials
from national tourism organizations, as well as public,
private and academic Affiliate Members
Astana, Kazakhstan, 5 – 8 October 2009
DEAR READERS, Message
Tourism helps to discover the va-
lues of mankind across the world
and brings different nations and
peoples together. I believe that
tourism will play a major role in
promoting mutual understanding
in the century of globalisation and
global cooperation.
Nursultan Äbishuly Nazarbayev
It is our main goal and priority to
make Kazakhstan a centre of world tourism. Located on the Great Silk Road, our
country has deep historical roots, and its magnificent nature contributes towards suc-
cessful development. We have all prerequisites for the development of tourism.
Tourism has been successfully developing in Kazakhstan in the recent years. We are
constructing modern highways and hotels, restoring ancient monuments within the
state-run program named “Cultural Heritage”.
Tourism has no borders, as it becomes a really global and large-scale activity. In this
connection, I would like to mention the Baikonur space centre that is used for space
tourism. Today, many countries gain huge profits from tourism industry, which is one
of the world’s fundamental economic achievements. The successful development of
tourism must not slow down even during the global financial crisis.
These days, a session of the World Tourism Organization General Assembly is taking
place in the beautiful city of Astana.
I believe that the most challenging problems of world tourism will be discussed here,
and the session will be eventful and fruitful.
I wish good health and success to all of you
N. Nazarbayev
The President of the Republic of Kazakhstan
УВАЖАЕМЫЕ ЧИТАТЕЛИ!
Туризм – знакомит с мировыми ценностями человечества, сближает нации
и народности различных стран. Считаю, что туризм сыграет важную роль во
взаимопонимании в век глобализации и глобального сотрудничества.
Наша главная цель и приоритетное направление – сделать Казахстан
центром мирового туризма. Казахстан имеет глубокие корни, он расположен
на Великом Шелковом пути, прекрасная природа способствует успешному
развитию страны, есть все предпосылки для развития туризма.
В последние годы в Казахстане успешно развивается туризм. В стране
строятся дороги, гостиницы по последней модели, в рамках Государственной
программы «Культурное наследие» обновляются древние памятники.
Туризм не знает границ, сегодня он обрел глобальный масштабный
характер. Хочется отметить в этой связи Байконур, который является
центром путешествий в космос. Многие страны получают огромные прибыли
от индустрии туризма, что является одним из основных экономических
достижений. Не должно ослабляться развитие туризма и во время глобального
всемирного финансового кризиса.
В эти дни в прекрасном городе Астане проходит очередная сессия Генеральной
Ассамблеи Всемирной Туристской Организации.
Верю, что будут обсуждены актуальные проблемы мирового туризма, работа
сессии пройдет плодотворной и насыщенной.
Всем доброго здоровья и успехов в работе.
Н. Назарбаев
Президент Республики Казахстан
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www.UNWTO.org
Welcome UNWTO Daily - General Assembly 2009 . 3

Tourism
at a Crossroads Message
Tourism today is at a crossroads, in more ways than one. Туризм на перепутье

Coming together in Astana, Kazakhstan’s capital city, for the 18th Session of UNWTO’s General
Assembly, we are meeting at the crossroads of the world. Located at the geographical centre of Eu-
rasia, Kazakhstan has a long history of cultural and economic ex-
change along its ancient trade routes and was a vital staging-post
for the earliest international merchants and explorers. This long and
deep-rooted experience of trade and travel has been instrumental
in the development of this modern nation and will continue to con-
solidate Kazakhstan as an extraordinary tourism destination.
Туризм сегодня находится в паутине дорог
Собравшись вместе в Астане, в столице Казахстана, на 18-ой Сессии
Генеральной Ассамблеи ЮНВТО, мы встретились на перекрестке мира.
Расположенный в географическом центре Евразии, Казахстан имеет
долгую историю культурного и экономического обмена. Казахстан был
жизненно важной остановкой на древних торговых путях для купцов и
исследователей. Эта история торговли и путешествий, имеющая глубокие
корни, способствует развитию этой современной нации и укрепит
Казахстан как неординарное туристическое направление.

As we foregather here, the tourism and travel industry faces multi-
ple global challenges; an economic recession and an A(H1N1) flu
outbreak as well as continuing poverty and climate imperatives.
This General Assembly, and the next few months leading up to the
UN Climate Change Conference in Copenhagen, Denmark, will be
pivotal in securing agreement on and implementation of a collabo-
rative economic and environmental response. This Assembly is our
opportunity as a sector to address the steps to be taken and mea-
sures to be adopted at this moment in time to ensure that tourism
is positioned as the key to a more just and more sustainable future.
The UNWTO itself is also at a crossroads. Over the next four years, UNWTO will engage in a pro-
gressive reform process in order to continue providing the leadership and support its Members and
В настоящее время сектор туризма и путешествий стал лицом к лицу
с различными вызовами глобального кризиса, наряду с бедностью и
изменением климата индустрия столкнулась с экономическим спадом
и вспышками гриппа А(H1N1). В настоящее время туризм сталкивается
лицом к лицу с несколькими видами кризиса: экономический спад и вспышка
свиного гриппа А (H1N1), а также бедностью и изменением климата. Я
надеюсь, что в рамках Генеральной Ассамблеи и в следующие месяцы
подготовки к конференции по изменению климата под эгидой Организации
Объединенных Наций (ООН), которая состоится в Копенгагене (Дания),
будут достигнуты не только соглашения по совместным проектам
экономического и экологического характера, но и будут разработаны
пути их реализации. Эта Ассамблея - возможностьобсудить вопросы
относительно того, что должно происходить в данный момент истории,
а также позиционировать туризм как ключ к более справедливому и
устойчивому будущему.

the travel and tourism sector need. Сам по себе ЮНВТО находится на перекрестке. Последующие четыре
года ЮНВТО будет участвовать в процессе реформирования, чтобы
I am confident that, here in Astana, the international tourism community will live up to these cha- обеспечивать поддержку странам-участницам и сектору в целом.
llenges.
Я уверен, что в Астане международное сообщество по туризму примет
данные вызовы.

Талеб Рифай
Генеральный Секретарь ЮНВТО

Taleb Rifai
Secretary-General ad interim

Greetings from
ГЕНЕРАЛЬНЫЙ СЕКРЕТАРЬ
Я рад возможности направить приветствие восемнадцатой
сессии Генеральной Ассамблеи Всемирной туристской
организации.
Являясь специализированным учреждением ООН по
продвижению устойчивого туризма, ЮНВТО призвана
внести важный вклад в мировые усилия, направленные на
преодоление глобального экономического кризиса и решение
других глобальных вызовов.
Как следует из вашей дискуссии по Дорожной карте, ведущей
к восстановлению, ваши усилия по обеспечению более
устойчивого развития туризма могут помочь миру заняться
проблемой изменения климата, достичь Целей развития
тысячелетия и создать более “зеленую” экономику. Надеюсь,
что ваши голоса будут услышаны, когда в декабре участники
переговоров попытаются добиться договоренности на
Конференции по изменению климата, которая состоится в
Копенгагене в декабре этого года.
UN
Secretary-General
I am delighted to send greetings to the eighteenth session of the General Assembly of
the World Tourism Organization.
As the UN’s specialized agency for the promotion
of sustainable tourism, the UNWTO has important
contributions to make to the world’s efforts to res-
pond to the global economic crisis and deal with
other global challenges.
As reflected in your debates on the Roadmap for
Recovery, your efforts to make tourism more sus-
tainable can help the world address climate chan-
ge, achieve the Millennium Development Goals and
build a greener economy. I hope your voices will
be heard as negotiators seek to seal a deal at the
Climate Change Conference in Copenhagen in De-
cember.

Tourism is among the major socio-economic phenomena of our times, and rightly oc-
Туризм относится к числу важнейших социально-
cupies an important place on the United Nations agenda. I wish you every success in
экономических явлений нашего времени и по праву занимает
достойное место в повестке дня Организации Объединенных your deliberations.
Наций. Желаю вам всяческих успехов в вашей работе.
Ban Ki-moon
UN Secretary-General
Пан Ги Мун
Генеральный секретарь ООН
4 . UNWTO Daily - General Assembly 2009
R oadmap for Recovery www.UNWTO.org

Дорожная карта, ведущая

Roadmap for Recovery - Sustainable Tourism in Challenging Times к восстановлению

‘‘
Spending on tourism
can result in considera-
ble economic returns
‘‘ FROM PAGE 1

It is also vital to continue close moni-

toring of trends in the market to en-
sure a swift response to the changing
situation. This requires increased co-
llaboration and information exchange
between public and private sectors,
international organizations and coun-
tries. Partnerships, whether between
sures must be taken to make travel
easier. Travel taxes and high visa fees
should be scrutinized objectively and
visa applications simplified. Tourism
Этот документ является главным
пунктом повестки дня Генеральной
ассамблеи этого года, и сегодня
он будет официально представлен
and travel should also be included in
временно исполняющим обязанности
aid packages, including funds from the
Генерального секретаря Талебом
UN Framework Convention on Climate
Рифай. После представления
Change negotiations.
Дорожной карты состоится
Green Economy - Tourism can be at the общее обсуждение участниками

‘‘
public and private sector or regional,
should be encouraged as they can help
Tourism can be at the
spread costs, increase tourist numbers
‘‘
forefront of the trans-
formation to the Green
and preserve and create jobs.
Stimulus -Given the job creation and
economic regeneration potential of
Economy
tourism and travel, it must be at the
heart of stimulus packages. Spending
on tourism can result in considerable
economic returns. In particular, small,
medium and micro enterprises should
be provided with credit lines and
skills training as a way to create new
jobs. Spending on improved tourism
promotion and capitalizing on major
events (such as sporting events) can
bring massive returns in that visitors
are ‘exports’.
For tourism to realise its potential in
these difficult times, all possible mea-
forefront of the transformation to the Ассамблеи вопросов, касающихся
Green Economy – contributing with экономического кризиса.
carbon clean operations, employment Намечается представление и
in sustainable tourism initiatives and
energy-proofed building. As such, it
should be integrated into all interna-
подробное обсуждение инициатив,
предпринятых членами Организации
в связи с текущим положением в
tional, national and regional legislation экономике.
that encompasses and encourages
green travel programmes. At the same
time, tourism must continue to cham-
pion carbon neutrality and mitigate its
own negative environmental impact.
But the real challenge in the move to a The Roadmap for Recovery
will be at the centre of the
Green Economy will be to increase pu- General Debate
blic awareness of sustainable tourism
products and services. The industry
can raise awareness through intensi-
ve communication and promoting a
consumers and communities. .
green travel culture among suppliers,

Major challenges represent major opportunities. The current global economic downturn provides an opportunity for the travel
and tourism sector to play an important role in the transformation to the Green Economy.

Tourism and Travel Investing Экологически чистая

in a Greener Future
зеленая экономика

Мировое сообщество, ведя

While the global community gra-
pples with the economic crisis, it
cannot afford to neglect progress
on tackling climate change. Far from
being an excuse for backsliding on
commitments, the crisis is seen as
an opportunity to replace the current
financial system with one that ad-
vances economic, social and clima-
te goals simultaneously. There is no
reason why economic growth should
come at the expense of environmen-
tal decline.
Global stimulus packages investing
in a green future can tackle these
challenges. Public sector investment
will not only create green jobs and
stimulate green growth, but also de-
velop the low carbon infrastructure
required for long-term prosperity. In
this way, the greening of the eco-
nomy will help flight climate change
while pulling the global economy out
of the crisis as part of a Green New
Deal.
Given tourism’s global economic and
social value, as well as its close re-
lationship to climate, the industry is
well-placed to play a leading role in
the transformation towards a Green
Economy. This is reflected in the
UNWTO’s Roadmap for Recovery,
the new guidelines developed by the
Organization to see tourism through
the economic crisis. Tourism’s role in
moving towards a Green Economy is
a central theme of the Roadmap.
As a primary vehicle for job creation
and economic regeneration, tourism
can be a lead agent for change by
encouraging smart growth, intelli-
gent infrastructure and clean energy
jobs.
Transport and buildings, both areas
closely linked to the tourism sector,
are primary green policy and inves-
tment targets. Climate proofing of
hotels and the creation of high-speed
train systems are just two examples
of how tourism can be central to the
напряженную борьбу с крупнейшим
за последние полвека экономическим
кризисом, не может забывать
о необходимости добиваться
прогресса в решении проблемы
изменения климата. Действительно,
экономический кризис, никак не
являясь оправданием для отказа от
обязательств, создает возможности
для замены существующей системы
системой, которая способствует
достижению экономических,
социальных и экологических целей
одновременно. Нет причин для
того, чтобы экономический рост
происходил за счет ухудшения
экологической среды.
Пакеты глобальных стимулов,
инвестированных в достижение
экологически чистого будущего, могут
решить эти двуединые проблемы.
Green New Deal. United Nations agencies that relea- Инвестирование в экологически
Tourism can also encourage emplo- sed a joint statement advocating the чистый государственный сектор
yment in sustainable tourism initiati- shift towards a Green Economy as не только приведет к созданию
ves, stimulating the transformation
of the world economy. Although the
sector is responsible for some 5% of
.
a solution to the current global cri-
sis.
экологически чистых рабочих мест
и стимулирует экологически чистый
рост, но и создаст инфраструктуру
global CO2 emissions, this is a ma- с низким присутствием углерода,
nageable amount and one that can необходимую для достижения
be mitigated through adaption and долговременного процветания. Тем
new technology. самым экологическое очищение
экономики заставит процесс
As the UN lead agency for tourism, изменения климата повернуть вспять,
UNWTO has been at the vanguard одновременно выведя глобальную
of the call for the development of a экономику из кризиса, что является
greener and cleaner economy sin- составной частью Зеленого Нового
ce the turn of the century. The 2007 курса.
UNWTO Davos Declaration com-
mits the Organization to positioning Read more
tourism at the leading edge of the
global response to climate change. The Interagency Statement of the
United Nations System is available at
Since then, UNWTO has continued www.UNWTO.org/media/news/en/pdf/
InteragencyJointStatement.pdf
to lead initiatives in the tourism sec-
tor as part of the overall UN effort The Davos Declaration is available at
to develop a common framework in www.UNWTO.org/climate/support/en/pdf/
tackling climate change. Earlier this decla_davos_e.pdf
year the Organization was one of 21
www.UNWTO.org
General Assembly Agenda UNWTO Daily - General Assembly 2009 . 5

palace of independence

Highlights
of the 18th Session of the UNWTO General Assembly

Since the last session of the UNWTO General
Assembly in 2007, the economic crisis inflicting
the globe has not abated and has even dee-
pened. The lack of consumer confidence, job
losses and spiraling debts continue to domina-
te global summits and national debates. The
tourism and travel industry is not immune to
the downturn, with the negative trend in inter-
national tourism that emerged during the se-
‘‘
will take place at this year’s General Assembly.
At the same time, UNWTO has been develo- Declaration on the Facilitation of Tourist
ping initiatives to tackle today’s multiple cri- UNWTO will present its Roadmap for Travel: This Declaration will be presented at the
ses, in particular a Roadmap for Recovery. As Recovery, a set of guidelines aimed at suppor- General Assembly (7 October) urging govern-
the UN lead agency for tourism, UNWTO will ting the sector to overcome the impact of the ments to consider measures such as simpli-
economic downturn.The Roadmap stresses fying visa applications and re-evaluating travel
continue to face up to the current economic
challenges without losing sight of its mandate
of promoting the sustainable development of
tourism, contributing to poverty alleviation and
‘‘
that the tourism industry must remain resilient,
be placed at the core of stimulus programmes
and play a leading role in the transformation
advisories. Facilitating travel is not only neces-
sary for the resilience of the sector, but also the
global economic recovery.

cond half of 2008 intensifying in 2009. Never-
theless, while international tourism is predicted
to decrease, the pace of decline is expected
to ease and the sector has proved remarkably
resilient.
‘‘
adapting to and mitigating the effects of clima- towards the Green Economy
te change.
As one of the main income sources for
Against this background of economic instabili- Election of the Secretary-General (expected many countries, in particular developing states,
ty, institutional change and long-term sustaina-
bility challenges, the UNWTO General Assem-
October 6): The 85th Session of the Execu-
tive Council, meeting earlier this year in Mali,
‘‘
and an engine of job creation, barriers to travel
such as visa processes must be scrutinized

‘‘
To confront today’s challenges and steer the
tourism industry on the path to recovery, the
General Assembly brings together tourism
‘‘
ministers and senior officials from national
tourism organizations, as well as public, private
and academic Affiliate Members.
In these times of economic uncertainty,
UNWTO is also undergoing significant chan-
ges. The election of a new Secretary-General,
charged with guiding the tourism and travel
industry out of these murky economic waters,
bly in Astana will particularly focus on:
The Roadmap for Recovery: In response to
the global economic downturn, the UNWTO
Tourism Resilience Committee has developed
a Roadmap for Recovery, a set of guidelines ai-
med at industry stakeholders, which will allow
the sector to navigate the crisis and fully reco-
ver from its ill effects. The Roadmap will be pre-
sented by the UNWTO Secretary-General a.i.
Taleb Rifai and set the stage for this Assembly’s
general debate (5 and 6 October). It will further-
more be the topic of the third meeting of the
Tourism Resilience Committee (8 October).
recommended Taleb Rifai for the post of Se-
cretary-General. This recommendation will be
submitted to and considered by the General
Assembly. If ratified, Mr. Rifai will begin his 4
year mandate in January 2010 and become
the fifth UNWTO Secretary-General.
Briefing on influenza A(H1N1) pandemic: The
General Assembly will call for responsible travel
in the course of the A(H1N1) pandemic at a
Flu Briefing (6 October). The findings of the re-
view and preparation exercises on ‘Travel and
Tourism under Pandemic Conditions’ in Madrid
and the Bahamas will form part of the briefing.
objectively.This is even more the case in times
of economic downturn
Further Items: The General Assembly will
also, inter alia, host a meeting concerning the
development and promotion of cultural tourism
as part of the ongoing Silk Road project (8 Oc-
tober); propose the themes selected for World
Tourism Day 2010 and 2011 (7 October); de-
cide the place and dates of the 19th Session
of the General Assembly (7 October); and con-
vene a Seminar of the Affiliate Members on
October). .
´The Role of the Private Sector in UNWTO’ (6

UNWTO General Assembly expresses Solidarity
with Nations affected by Natural Disasters
Tourism ministers and professionals heard with
sadness the shocking news of the earthquake
and the ensuing tsunami that struck seve-
ral Pacific islands of Samoa, Tonga and also
Indonesia as well as the typhoon that swept
through Southeast Asia including the Philip-
pines, Vietnam and Thailand. “We would like
to express our deepest condolences to the
peoples of these affected nations for their
loss of lives and properties” said Taleb Rifai,
UNWTO Secretary-Genera ad interim.
At this critical moment, UNWTO calls on the
international tourism community to give its ut-
most support to the affected nations in order
for them to overcome this adverse situation.
The global tourism industry is rallied in solida-
rity behind these countries which are mostly
member states of UNWTO. Mr. Rifai expressed
the confidence of the Organization in the capa-
city of an early recovery from the disaster, parti-
cularly, as most of these places depend heavily
on tourism as their major economic engine.
The current difficulties are severe. Neverthe-
less, the sector has faced adversity before
backs. .
and experienced stronger and healthier come-
Alert for
UNWTO Members
Credentials
The delegates of Full Members and As-
sociate Members are requested to hand
in their credentials, issued by the corres-
ponding authorities, at the registration
desk.
Side events
To participate in the Side Events, please
sign up at the registration desk.

Timetable for Agenda & ONLINE: www.UNWTO.org/ga

OPENING CEREMONY Press programme 5 – 8 October 2009

5.15 p.m. Assemble at the Palace of Peace and Concord (the
Pyramid in front of the Palace of Independence congress centre)
5.55 p.m. Welcoming speeches by the President of Kazakhstan,
followed by the Secretary-General a.i.
8.00 p.m. Walk back to the Palace of Independence for dinner
hosted by the President of Kazakhstan
Followed by: Fireworks display
Monday 5
9 a.m. – 1 p.m. 1st session: agenda items 1 to 8 + 1 hour
general debate
3 p.m. – 6 p.m. 2nd session: general debate
3 p.m. – 6 p.m. Workshop on the role of the Education
and Science Council
7 p.m. Opening ceremony and dinner
Tuesday 6
9 a.m. – 1 p.m. 3rd session: general debate
10 a.m. – 1 p.m. Agendas items 9 to 12
10 a.m. – 12.30 p.m. Meeting of the Affiliate Members
12.30 a.m. – 1.30 p.m. Affiliate Members Board meeting
4 p.m. – 7 p.m. Seminar Affiliate Members: The Role of
the Private Sector in UNWTO: how can we contribute
to organizing a meaningful model of global tourism
governance?
Thursday 8
9 a.m. – 1 p.m. Resilience Committee
2 p.m. – 5 p.m. 7th session:item 24 + Adoption of draft
resolutions
5.30 p.m. – 7.30 p.m. Silk Road Meeting
Wednesday 7
9 a.m. – 1 p.m. 5th session: agenda items 15 to 17
3 p.m. – 5.30 p.m. 6th session: agenda items 18 to 23
6 p.m. – 7 p.m. Meeting of the ST-EP Foundation / Working
Group
 6 . UNWTO Daily - General Assembly 2009
Barometer www.UNWTO.org

UNWTO: Increasing Confidence in 2010 Recovery ЮНВТО: Повышение

доверия к восстановле­нию
for the Tourism Sector сектора туризма в 2010
году
На рынке туризма сегодня начинают
все ощутимее проявляться перспек­
тивы для оздоровления сектора в
2010 году. Среди них – результаты
проводимых МВФ пересмотров макро­
экономических показателей, сви­детель­
ствующие о повышательной тенденции,
и предварительные результаты деятель­
ности в области международного туризма
до авгус­та этого года. Они говорят об опре­
деленном замедлении темпов падения в
первой половине этого года. Кроме того,
согласно Индексу доверия Группы экспертов
ЮНВТО, сейчас существует более высокая
степень доверия к конъюнктуре рынка. В
июле этого года объем международных
прибытий сократился на 4%, что можно
рассматривать как относительное улуч­
шение по сравнению с 10% сокращением
The conditions of the tourism market are starting to indicate stronger pros- July show a relative improvement and for countries that already reported этого показателя в мае и 7% - в июне.
pects for a recovery in 2010. These include macroeconomic upward revi- data for August, these two high season months have not in general been На многих туристических направлениях
sions from the IMF together with preliminary international tourism figures un- as depressed as the first six months of the year. Other industry indicators прослеживается аналогичная тенден­
til August this year. This suggests some moderation in the declining results from air transport and accommodation sectors corroborate this upward ция постепенного улучшения ситуа­ции,
of the first half of this year. In addition, the UNWTO Panel of Experts Con- trend. особенно в Азии, Европе и на Ближнем
Востоке.
fidence Index reflects stronger confidence in market conditions. Internatio-
nal arrivals declined by 4% in July this year, a relative improvement when “As the latest economic data and prospects indicate that the world Проявившиеся во второй половине
compared to decreases of 10% in May and 7% in June. Many destinations economy may be starting to emerge from its most severe recession of 2008 года в международном туризме
show a similar pattern of a gradual change for the better, particularly in Asia, the post second world war period, in tourism too there are signs that негативные тенденции, еще более уси­
Europe and the Middle East. confidence is returning and that demand is improving for both business лились под воздействием быстро ухуд­
and leisure travel” said UNWTO Secretary-General a.i. Taleb Rifai. шающегося положения в мировой эконо­
International tourism and the global economic crisis мике, в сочетании с возникавшими на
различных тур­направ­лениях весной этого
Outlook года вспышками гриппа A(H1N1). Согласно
The negative trend in international tourism that emerged during the second предварительным данным, получен­ным из
half of 2008 intensified in 2009 under the impact of the rapid deterioration The economic conditions, combined with the uncertainties brought about примерно 140 стран, за период с января
of the world economy, combined in various destinations with the effects of by the influenza A(H1N1), are expected to continue impacting tourism по июль 2009 года, в сравнении с таким же
the influenza A(H1N1) outbreak this spring. Based on preliminary results demand – at least in the short term. As decline rates are anticipated to ease периодом прошлого года, объем между­
from about 140 destination countries, international tourist arrivals worldwide during the remainder of 2009, international tourism is forecast to decrease народных туристских прибытий по всему
are estimated to have declined by 7% in the period January to July 2009, within a range of -6% and -4% this year. And though many subregions миру, сократился, по оценкам, на 7%.
compared to the same period last year. might return to growth in the last months of 2009, this will not be enough
Поворотная точка?
to compensate for the losses felt so far. Growth for the full year is projected
In absolute terms, the number of international tourist arrivals worldwide rea- to be negative in all regions, except for Africa. Несмотря на сохраняющуюся неопре­
ched 500 million in the first seven months of 2009, down from 540 million in деленность, имеются признаки того, что
the same period of 2008. Arrivals in 2009 are currently between the levels These results reflect international tourist arrivals only, for which сектор уже, возможно, достиг поворотной
of 2007 and 2006. The first seven months of the year generally account for comprehensive data is currently available. Domestic markets, highly точки. Данные за июль говорят об
roughly 57% of the total annual number. important for many destinations and actively stimulated by numerous относительном улучшении ситуации, и
то же самое относится к странам, уже
governments during the crisis, are expected to have done comparatively
представившим данные за август. В
The turning point? better. Still, this will not compensate for the losses in international markets. целом, эти два месяца в разгар сезона
As in previous crises, tourism earnings are expected to suffer somewhat не были столь депрессивными, как
Though much uncertainty persists, there are signs indicating that the more than arrivals as consumers tend to trade down, stay closer to home первые шесть месяцев года. Изменение
turning point may also have been reached in the tourism sector. Data for and travel for shorter periods of time. тенденции к лучшему подтверждается
также показателями других отраслей,
например, сектора воздушных перевозок и
гостиничного бизнеса.
International Tourist Arrivals, monthly evolution International Tourist Arrivals, monthly evolution
World (million) World (%change)
UNWTO Tourism Highlights,
2009 Edition
Tourism Highlights - On the occasion of
World Tourism Day, celebrated on 27 Sep-
tember, UNWTO released its latest Tourism
Highlights. UNWTO Tourism Highlights
(2009 Edition) presents key figures and
trends for international tourism in the world
for 2008, including international tourist
arrivals and international tourism receipts,
the ranking of top tourism destinations,
as well as the list of top source markets in
terms of spending.

Electronic copies can be downloaded free of charge from the Facts

& Figures section of the UNWTO website
Free download: www.UNWTO.org/facts/menu.html

Seeking more in the UN system, UNWTO has be- Their involvement in research and Key proposals in the paper include

knowledge
come both a repository and source
of knowledge in key areas such as
statistics, satellite accounts, global
ethics, the protection of children and
the development of knowledge have the need for UNWTO to consider
been central to some of the major in- its position as a knowledge-based
sights into tourism, from studying its organisation, decide whether its vi-
economic impact to environmental sion and mission effectively provide

to face increased challenges
UNWTO sees an overwhelming
and growing need for promoting
knowledge as the basis for deci-
sion-making and the main source
of securing sound development, a
subject that will be discussed by a
working group at the General As-
sembly today (Monday/Oct 5).
creasingly being asked for knowled-
ge-based support and advice on
subjects as diverse as swine flu, car-
bon emissions, and trade barriers.
Tourism is no exception, according
to the discussion paper prepared
for the meeting by a team of experts
the strengthening of education.
However, current challenges in
tourism policy and governance su-
ggest UNWTO will need an even
stronger knowledge base to meet
the requirements of members over
the next few years, say the team.
Through the Affiliate Members,
which include some of the world’s
leading Universities concerned with
consequences.
As key sources and disseminators
of knowledge through their publi-
cations and education and training
programmes, some EdSCo mem-
bers have become world authorities
in their fields.
The key challenge now is how to
ensure that this resource is most
effectively harnessed to provide su-
for this, and ensure that the objec-
tives of the Programme of Work are
appropriately defined.
The role and support of EdSCo as
the hub of knowledge management
within the organization also needs to
be reviewed to ensure that it meets
the needs of a knowledge-based
organisation through research and
knowledge creation; dissemination
of knowledge; education and trai-

At national level, governments

worldwide are investing in knowled-
from the Organization’s Education
and Science Council (EdSCo).
tourism and that come together in
EdSCo, there is an immediate focus
for further developing the knowled-
pport for UNWTO Committees and
Officials and to Regional Represen-
tatives and the Member States.
independent expertise. .
ning; application of knowledge and

ge resources, while agencies are in- In common with fellow organisations ge-base of the Organization.
8 . UNWTO Daily - General Assembly 2009
Introducing Astana www.UNWTO.org

The world’s ninth biggest country, Kazakhstan is hugely diverse and offers the traveller a wide range of varied attractions. For most of its history
the territory of modern-day Kazakhstan has been inhabited by nomadic tribes and Kazakhstan’s vast plains still remain virtually empty.

Kazakhstan hosts
18th Session of UNWTO’s General Assembly
Astana, Kazakhstan, 5-8 October 2009

port junction leading to an economic
boom. Originally called Akmola, the
city was renamed Astana when Pre-
sident Nursultan Nazarbayev desig-
nated it the capital. The city is now
the governmental-administrative
core and transport hub of Kazakhs-
tan. All roads leading from Siberia to
Central Asia, from China to Europe
meet here.
Astana’s main attraction is its mo-
dern architecture that has began
shaping the skyline since the city
became the capital. Influential ar-
chitects such as the late Japane-
se architect Kisho Kurokawa and
the British architect Norman Foster
have been drawn to the city to de-
sign its new buildings. Attractions
include the Bayterek Monument and
the Pyramid of Peace. Astana also
offers the visitor a wide choice of
high-quality museums, theatres and
restaurants.
Astana’s extensive cultural diversity
is clearly illustrated in the city’s at-
tractions and monuments:
Customs
KAZAKH TRADITIONS revolve around
the country’s nomadic way of life.
Most practices and customs relate
in some way to livestock and tra-
ditional Kazakh dwellings are tents
made of willow wood and felt. Many
Kazakhs still maintain this nomadic
existence, moving their livestock
and tents from farms to pastures.
This is also reflected in traditional
sports and activities such as kökpar
a sort of polo with the carcass of a
headless goat or calf instead of a
ball. During a game of gyz guu, a
boy and girl partake in a horse race.
If the boy catches the girl he kisses
her, if the girl catches the boy she
beats him with her riding whip.
Religion
the major religion in Kazakhstan
is Islam, practiced by nearly half the
population. Christianity is the second
most practiced religion with various
other religions including Judaism
and Hinduism also present across
the country. Kazakhstan has a long
history of religious tolerance thanks
to its ethnic diversity. Kazakhstan’s
principal ethnic groups include Ka-
zakh (58.9%), Russian (25.9%),
Ukrainian (2.9%), Uzbek (2.8%),
Uighur, Tatar and German (1.5%
each).

Bayterek Monument: Bayterek is

The south of the country was a vital
stop along the Silk Road which pas-
sed through the city of Almaty. Since
independence in 1991, the country
has developed into a uniquely pros-
perous and modern Eurasian nation.
The country is ethnically and cultura-
lly diverse with many different beliefs
represented in the country. The Ka-
zakh language is the state language,
while Russian is also an official lan-
guage in Kazakhstan’s institutions.
Adventures are easy to come by in
this distinctive country. You can trek
is Kazakhstan’s biggest city and is
beautifully located between snow-
capped mountains and dramatic
plains.
At the crossroad of the worlds and
in the centre of Eurasia, Kazakhstan
is one of the last great travel unk-
nowns. Travellers to Kazakhstan are
guaranteed a real adventure and ge-
nuine hospitality.
Astana
probably the most famous sight in
Astana and a popular tourist attrac-
tion. A common symbol of the city,
the observation deck offers expansi-
ve views of Astana.
Pyramid of Peace: Designed by
the British architect Norman Foster,
the Pyramid is conceived as a global
centre for religious understanding
The Islamic Centre: The Centre
built in 2005 has a beautiful four-
minaret mosque
President’s Culture Centre: The
Kazakhstan Country Profile

Full name: Republic of Kazakhstan

on foot or horse in the spectacular
Tian Shan or Altay Mountains, watch
flamingos on steppe lakes or disco-
ver mysterious underground mos-
ques near the Caspian Sea. Its ci-
blue-domed Centre houses Astana’s
Population: 15.5 million (UN, 2008)
main museum holding traditional
Located at the centre of the Kazakh Capital: Astana
Kazakh items
steppe, Astana is the second largest Area: 2.7 million sq km (1 million sq miles)
city in Kazakhstan (after Almaty) and Major languages: Kazakh, Russian
Fine Art Museum: The small per-
has been Kazakhstan’s capital since Major religions: Islam, Christianity
manent collection includes some

ties are equally exciting. The capital
Astana in the north is a busy com-
mercial and administrative centre
with daring architecture and green
parks. Charming Almaty in the south
.
1997 when it replaced Almaty. Main exports: Oil, uranium, ferrous and nonferrous metals,machinery, chemicals, gra-
striking works and there are regularly
in, wool, meat, coal.
changing temporary exhibitions.
The city was founded in the early Year of entry in UNWTO: 1993
19th Century as a Russian fortress International Tourism Receipts (2008): 1,012 million US$
which later became a major trans- Inbound Tourism (2006): 4,7 million
Outbound Tourism (2006): 3,6 million

Media and THE GLOBAL EDITION OF THE UNWTO DAILY

Broadcasting Campaign
Taleb RIfai Secretary-General ad interim
Eugenio Yunis Director of Programme and Coordination
Geoffrey Lipman Assistant Secretary-General and Spokesperson

UNWTO Daily Team:

For the first time the UNWTO is preparing a special broadcast and media campaign that will run throughout Marcelo Risi (UNWTO Media Officer) Editor
the General Assembly. It is aimed at giving a greater voice and maximum media exposure to members Kate Holmes, DAVID ING Journalists
globally. Beatriz Cordero del Val (UNWTO Web Developer) Design and Layout
Alla Peressolova (UNWTO Fairs and Communications Assistance Officer) Advertisements
The UNTWO is interviewing ministers, heads of delegations and key industry figures on their initiatives at the ZHARKYN Co, Printers
assembly. It is also producing a number of select news stories for United Nations Television (UNTV). This is
the main station for the UN that provides news globally for the major networks including CNN, BBC, CNBC
and Al Jazeera.
 www.germany-tourism.de

2009: 20 years since the fall of the Berlin Wall

Destination Germany. Great deals. Easy booking.

© Gianluca Santoni

© Eduardo Grund
© Gianluca Santoni
© Irisz Lukács

Germany – the travel destination: more value and very affordable! Where you can explore history in the places where it
happened. Even today, 20 years after the fall of the Berlin Wall and reunification, there are still reminders of this time: see
where the peaceful revolution began in St. Nicholas’ Church in Leipzig, take a guided tour along the course of the Berlin Wall
in Potsdam and visit the many museums devoted to East German history in Thuringia. Berlin, of course, is the number one
attraction. Retrace the footsteps of the past at famous monuments such as Checkpoint Charlie in Germany’s capital and one
of Europe’s most exciting and forward-looking cities. Modern history brought to life in Germany. Further information at

© Deutsche Zentrale für Tourismus e.V. Gefördert durch das Bundesministerium für Wirtschaft und Technologie aufgrund eines Beschlusses des Deutschen Bundestages
 10 . UNWTO Daily - General Assembly 2009
PhotoGallery www.UNWTO.org

Assembly Spotlight
Tourism’s role in preserving diversity and fostering international understanding were at the centre of this year’s World Tourism Day Think Tank debates
around the 2009 theme “Tourism – Celebrating Diversity”. The Think Tank was the climax of the official World Tourism Day celebrations held in Accra,
Ghana, and brought together leading international experts, tourism policy makers and specialized media. The Think Tank was chaired by Hon. Mrs. Juliana
Azumah Mensah (M.P.), Minister of Tourism of Ghana and Mr. Taleb Rifai, UNWTO Secretary-General ad interim.

World Tourism Day 2009

Travel & Tourism: Unity through Diversity in the Age of Globalization

World Tourism Day Think Tank: ‘Tourism – Celebrating Diversity’

Participants at the Think Tank stres-

sed the need to protect diversity as an
economic asset and stimulus for tourism
entrepreneurship, as well as a building
block of international understanding, in an
increasingly globalized world.

Gastronomy Fair at World Tourism Day 2009 in Ghana

The Gastronomy Fair displayed a variety of

Ghanaian dishes and drinks representing a
living example of the diversity that for so long
has been the driving force behind tourism.
Accra, ghana 2009
www.UNWTO.org
PhotoGallery UNWTO Daily - General Assembly 2009 . 11

Accra, ghana 2009

World Tourism Day 2009 Press Conference

Hon. Mrs. Juliana Azumah Mensah (M.P.), Minister of Tourism of Ghana and Mr. Taleb Rifai, UNWTO Secretary-General ad interim,
hosted a press conference for local and international media directly after the Think Tank.

Climate Change Response – “Sea l the Deal!” campaign at World Tourism Day 2009
The World Tourism Day celebrations presented
an ideal opportunity to rally support for the “Seal
the Deal!” campaign which aims to galvanize
political will and public support for reaching a
fair, balanced and effective agreement at the cli-
mate change summit in Copenhagen, Denmark,
in December.