Antioxidants and Alpha Upoic Acid

by Stephen Strassler Founder and President, Reviva Labs, Inc. from free radicals was done on tbe inside ofthe cell, which is water-soluble. So most previous antioxidants, like vitamin C, were used for their water solubility. But now we know it's the fat soluble cell wall that needs the greatest protection^ and that's the beauty of alpha lipoic acid. It is both fat and water soluble. But alpha lipoic acid's benefits don't stop at helping prevent future damage to skin cells: it also helps fight lines, wrinkles and it brightens the complexion. Beyond anti-free radical action, it also plays a role in cell energy, contributing to a healthy looking, glowing complexion. Supported by anotber major antioxidant, vitamin C Ester, the duo is considered by many to be a new level of defense against free radical damage. Incidentally, vitamin C Ester is also tat solubleunlike vitamin C (ascorbic acid) wbich is water soluble. Vitamin C Ester also helps minimize tbe signs of ageing, safeguards against future epidermal damage and improves tbe
Alpha lipoic acid's benefits don't stop at helping prevent future damage to skin cells: it also helps fight lines, wrinkles and it brightens the complexion.

s you know, whatever we can do, internally and externally, to fight free-radical damage, will keep us looking younger. And youVe probably heard tbat one of the most effective antioxidants to fight free radicals is alpha lipoic acid. But why is alpha lipoic effective? First, let's review what skin cells are made of molecules. And all molecules need a pair of electrons. When a molecule loses an electron (to sun, pollution, stress, etc.) it becomes a free radical. It goes wild looking for a mate, looking to steal an electron from another molecule. So, where's the greatest source of electrons? It s the cell wall or membrane, the fatty part of the skin. So, to protect the cell membrane, it needs a fat .soluble antioxidant. Until recently, scientists tbought that the major damage
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texture and tone of skin by aiding tbe absorption process key to deep, penetrating moisturizing benefits. Fbe other key antioxidant, DMAii, has been called a "face lift in a jar" and with good reason. It helps firm and tighten facial and neck skin. Witb continued use, it helps strengthen and stabilize skin cells'
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plasma membrane for a more defined, youthful appearance. Important to note in any skincare product is its "delivery system" (in the future, you'll be hearing more and more about the importance of delivery systems, no matter what the ingredient). To aid absorption the major antioxidant ingredients, alpha lipoic acid, vitamin C Ester and D M A K can be encased in a soy liposome. This Hposome is made of a substance found in the membranes of skin cells. It contains a hollow center that holds the three active ingredients. It's also a carrier that blends naturally into the skin membrane and carries the ingredients inside it to both the cell wall and the cell itself as it also softens the skin and restores fluidity to cells. As skin ages, the cell membrane

hardens, hampering the cells ability to absorb nutrients. So the liposome the delivery system serves a vital function. What's more, it also delivers timerelease action. During the night's resting hours, when skin is most receptive, the nutrients are slowly released to help revitalize skin. Many products have an impressive list of ingredients, bin one must question whether they are being absorbed into skin deeply enough to create results. Stephen Strassler is the founder and president of Reviva Labs, Inc. The company is proudly celebrating its 3.^rd year as "The Skincare Authority" for natural skincare products. Visit the Reviva Labs Web site at: www. revivalabs.com.

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