Professional Documents
Culture Documents
o Serene
o Conservative
o Quaint
o Friendly
o Accessible
o Reliable
Cities
o Brash
o Rushed
o Liberal
o Modern
o Cold
Most of the tourism industry representatives came from the cities and had
strongly argued that the urban areas had historically been neglected in
promotional campaigns. As a result of this and other exercises, they came
to the realization that the rural areas were a strong feature of the overall
attractiveness of the destination and needed to be featured as key
elements in any marketing campaign.