10/03/2014

A Study of Computer Application in the Management of Aavin Dairy Cooperatives in Tiruchy Union
L. Ramkumar
Under the Guidance of

Dr. P.M Meera Mohiadeen

Head of the Department, Department of Commerce, Jamal Mohamed College, Trichy

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Introduction Co-operatives
Center for Cooperatives defined Cooperative as a private business organization that is owned and controlled by the people who use its products, supplies or services

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Dairy Cooperatives
Roles include
augmenting the milk production and thereby increasing the per capita availability supplying quality milk to the urban consumers at reasonable rates have to improve the rural economy by increasing the quality of milch animals, average milk yield and enable milk production as an economic venture.

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Objectives of the Study

To know the Profile of Dairy Cooperatives in India and Tamil Nadu in particular To know the Computer Applications practiced in Kaira District Anand Milk Union Limited (AMUL) in Gujarat. To understand the present status of Computer Applications in Aavins Dairy Cooperative in Tiruchirappalli Union.

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Objectives of the Study -cont.

To explore the possibility of introducing the Total Computer Application systems in the Aavin Dairy Cooperatives. To make the Cost and Benefit analysis for implementing the total computer applications in Aavin Dairy Cooperatives.

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Research Sampling Approach

Usage of computers and expectations of Milk Producers Cooperative Society Out of 465 active Milk Producers Cooperative Society in AAVIN, 90 of them are computers, among them 83 cooperative societies (secretary of the society ) gave response for the questionnaire. Out of 220 employees in AAVIN, 40 are administrative staffs, out of 40 staffs 27 of them answered the questionnaire. Members are randomly selected from Computerized Milk Producers Cooperative Society, out of 150 requests 101 gave response for the questionnaire. Interview approach for the understanding of the existing setup and availability of the Computer System.

Computer Knowledge and its Application of Employees of AAVIN Tiruchy Union

AAVIN Milk Producers Cooperative Society Members Computer Knowledge And Usage. AAVIN Federation AMUL

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Commissioner for Milk Production and Dairy Development Department

Deputy Milk Commissioner (Cooperative)

Deputy Registrar (Head Quarters)

Executive Engineer (Civil)

Dairy Officer

Accounts Officer

Agricultural Officer

Milk Procurement Teams

Mobile Vety. Units

4 Sections at Chennai Head Quarters

23 Deputy Registrars (Dairying) in 23 Districts

Junior Engineers

Asst. Dairy Offiver

Asst. Accounts Officer

Deputy Agricultural Officer

Thiruvallur Kancheepuram Vellore Thiruvannamalai Dharmapuri Salem Erode Coimbatore Ooty Namakkal Trichy Tiruvarur Nagapattinam Thanjavur Madurai Theni Virudhunagar Manamadurai Nagercoil Tirunelveli Cuddalore Villupuram Dindigul Perambalur

3 Sections at Chennai Head Office

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Review of Literature
The review has been organised under the following headings.
Performance evaluation of cooperatives in general Performance evaluation of dairy cooperatives in particular Cost return structure Impact of dairy cooperatives Review of Basic Issues concerning Computer Applications Empirical Studies on the Computer Application in the Dairy Cooperatives

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Review of Basic Issues concerning Computer Applications

Computerization and computer applications are becoming the central to manage the business efficiently in the dairy cooperatives. In the dairy cooperative sector there has been a long tradition of development assistance investments in public-research systems. Yet there is growing recognition that while dairy cooperative research with usage of technology like computers and computer application is necessary. Fresh direction, however is coming from recent insights that recognize the computer process involves not only research, but also a wide range of other activities, and the relationship associated with the creation and transmission of information and its productive use. As a framework for applying these insights, the concept of a computer system is emerging a potentially valuable tool to help rethink the role and contribution of dairy cooperative research.
Hall, A.J., M.V.K. Sivamohan, N. Clark, S. Taylor and G. Bockett, Innovation Theory: Institutional Arrangements and Implications for Developing New Technology for the poor. World Development 29(5):2001, pp.783-797.

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Empirical Studies on the Computer Application in the Dairy Cooperatives

Armonk N.Y. GCMMF (Amul), India's largest food products marketing organization, has approved a deal by the Board of GCMMF stating that IBM (NYSE: IBM) will help transform the Information Technology landscape of GCMMF and the Milk Unions to enable and support their accelerated growth plans. The 10-year strategic outsourcing deal is worth over Rs. 80 crores, and underscores GCMMF's rapid growth path and vision to ensure its Information Technology services are stateof-the-art. http://www-03.ibm.com/press/us/en/pressrelease/27928.wss

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Why Study of Computer Applications based on the Review of Literature ?

The research studies reviewed had laid down focus on one or other dimensions of Dairy Cooperatives. However, no worthwhile study has so far been made exclusively on the computer application in the management of cooperatives Dairy Industry. This study, therefore, concentrates on Aavin Dairy in Tiruchy Union.

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Profile of the Dairy Cooperatives in India

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India
For 8 five year periods, from 1970 to 2010. It is heartening to note that India's percentage share in total world milk production has kept upward trend, competing with USA for top position. India held the First rank in the production of milk to the tune of 70.88 million tons in the year 1997. India overtook the United States in milk production in the year 1997 and thereafter it become the world largest milk producer

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Amul
The first large scale and systematic break-through in dairy co- operatives in India was made in 1948 by the Kaira District Co- operative Milk Producers Union at (KDCMPU) Anand, The union came to be known as the Anand Milk Union Limited, abbreviated to "Amul" which in vernacular means 'highly valuable' or 'beyond all prices'.

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Dairy Sector in Tamilnadu

The Dairy Development Department was established in 1958 in Tamilnadu. With the adoption of 'Anand pattern' in the State of Tamilnadu, Tamilnadu Co-operative Milk Producers' Federation Limited was registered in the State on 1st February 1981. At present 17 district cooperative milk producers unions are functioning under TCMPF in the Tamil Nadu State.

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TIRUCHY DISTRIST COOPERATIVE MILK PRODUCERS UNION LIMITED.

Tiruchy Milk Producers Cooperative Union was registered on 26.09.1980. AAVIN, Tiruchi started functioning in a new premise on 09.06.1995. The Capacity of AAVIN, Trichy is 1.50 Lakh Litre per day. The jurisdictions of operation are Trichy, Karur, Perambalur, Ariyalur Districts. Additionaly the Puddukkottai district is also under the control of AAVIN, Trichy.

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Computer Applications in AMUL

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Computer Applications in AMUL

Computers were not created to solve the problems of poverty; hence it is futile to expect that the world will be a better place if we all had access to computers and the Internet. But information is power and it stands to reason that if this power is shared equitably, all will benefit. There is no better example than Amul to prove this fact.
- Described by Dr V Kurien, chairman, GCMMF

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Role of Computer Application

Computer application has played a critical role in the development of the Amul brand. The logistics behind the co-ordination of approximately six million litres of milk per day from about 10,675 separate village co-operative societies throughout Gujarat, and storing, processing and producing of milk products at the 12 district dairy societies, is carried out with military-like precision.

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Role of Computer Application

The installation of over 3,000 Automatic Milk Collection System Units (AMCUS) at village societies to capture member information, milk fat content, volume collected, and amount payable to each member, has proved invaluable in ensuring fairness and transparency throughout the entire organisation. The role of Computer application in Amul is best summed up by B M Vyas, chief executive officer, Amul (GCMMF) when he says, Amul is not a food company, it is an IT company in the food business.

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Enterprise-wide Integrated Application System

Accordingly, Amul assigned the ERP software development project named as Enterprise-wide Integrated Application System (EIAS), on a turnkey basis to Tata Consultancy Services. At present, the EIAS system covers a plethora of operations like market planning, advertising and promotion, distribution network planning, stock control, sales and accounting, budgetary control, quality control management and co-operative service management. Amul has also connected all its zonal offices, regional offices and members dairies through VSATs for seamless exchange of information.

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Salient Features
Uses automated milk collection system units for collection of milk Implemented a customized ERP system which is used in conjunction with GIS Uses data analysis software for forecasting milk production and increasing productivity Has connected all zonal, regional and member dairies through VSAT One of the first five Indian organizations to have a Web presence Has made IT education compulsory for all its employees Opted for the .coop domain to position its brand in a distinct way.

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Computer Applications in AAVIN

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REIL PRODUCT SPECIFICATIONS

S. No 1. 2. 3. 4. 5. 6. 7.

Product Electronic Milk Tester Milko Scan Automatic Milk Collection Station DP-EMT PC-MCS Smart Card based PC Milk Collection Station Raw Milk Reception Dock Network Automation Raw Milk Reception Dock Sample Automation

Applications For measurement of % Fat content in Milk at Village Milk Cooperative Societies. Total Milk quality parameter analysis for Dairies For fair & prompt payment to farmers at Village Milk Cooperative Societies Low Cost version of Milk Collection Station for small village Milk Cooperatives Societies Personal Computer based version of Milk Collection Station with accounting facility For fair & prompt payment to farmers at Village Milk Cooperative Societies Process Automation of Raw Milk Reception Docks at Dairies Milk sample collection and movement automation at Raw Milk Reception Dock

8.

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REIL PRODUCTS AND AAVIN IMPLEMENTATION

Si. No 1. 2. 3. 4. 5. 6. 7. 8. Product Electronic Milk Tester Milko Scan Automatic Milk Collection Station DP-EMT PC-MCS Smart Card based PC Milk Collection Station Raw Milk Reception Dock Network Automation Raw Milk Reception Dock Sample Automation Applications Implemented in AAVIN Used for testing in most of the societies Used for testing in societies who are providing rates based on testing Installed but not properly utilized. Not Installed in none of the societies Installed but not fully functional Not Implemented Exclusively for testing in Dairies, most of the features are not used. Functions are partially used. Mainly for testing the milk, most of the features are not used.

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INFRASTRUCTURE IN MILK PRODUCERS COOPERATIVE SOCIETY

Details Computers Printers Software Licensing Weighing Units Testing Units Software Development Networking Internet Connectivity Backup Availability and present scenario Available and are installed with Linux OS Dot Matrix Printers are available Societies are not aware of Licensing Available and not integrated with computers Available and not integrated with computers No Standardised software application is available. Not Available Not used because of delay in approval from union Power Backup is available in some of the societies and data backup is not in existence.

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DETAILS OF STATUS OF COMPUTERIZATION IN MILK PRODUCERS COOPERATIVE SOCIETY

MPCS Milk System Accounts Stores Purchase HR Procurement Partially Computerised

Chilling Centers Not Computerised

Not Computerised Not Computerised Not Computerised Not Computerised

Not Computerised Not Computerised Not Computerised Not Computerised

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Comparative Study

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COMPARATIVE STUDY BETWEEN THE MILK PRODUCERS COOPERATIVE SOCIETY OF AMUL AND AAVIN
AAVIN Milk Procurement System Partially Computerised AMUL Fully Computerised that includes integration with quality testing, weighing and milk accounting systems. Fully computerised using customized software. But some manual systems are being followed for purposes of audit Fully computerised, but not integrated with accounts. Interface between stores and accounts is through manual systems. Integrated with the stores information system and most of the process are computerised. Payroll which is a part of accounts is computerised, other activities do not use computers

Accounts

Not Computerised

Stores

Not Computerised

Purchase

Not Computerised

HR

Not Computerised

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THE COMPARATIVE STUDY ON COMPUTERIZATION OF MPCS UNION TRICHY AND AMUL

AAVIN AMUL

Milk Procurement Partially Computerised and Fully Computerised that includes integration with System not integrated with any quality testing, weighing and milk accounting testing measures. systems. Accounts Partially Computerised and Fully computerised using customized software. not integrated with any But some manual systems are being followed for module purposes of audit Stores Partially Computerised and Fully computerised, but not integrated with not integrated with any accounts. Interface between stores and accounts module is through manual systems. Purchase Not Computerised Integrated with the stores information system and most of the process are computerised. HR Payroll is handled by the Payroll which is a part of accounts is computer application computerised, other activities do not use computers Veterinary Visit Computers are not used for Computers are used extensively in capturing Booking this service data, allocating doctors for the visit and for generating billing Cattle Feed Plant Data is not integrated with Fully Computerised computing facilities used in the union. production planning, purchase and other activities. Input supply module is also computerised in the chilling centres.

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Present Scenarios in AAVIN, Tiruchy

Details Server Printer Software Licensing Desktop Machine (1 unit) Testing Units Software Development Availability Not Available Available Not Available Old Machines are available and not up graded for some years Available and not integrated with any computer applications Trial was executed for standarisation and are not successfully implemented No Networking is and not practiced Power Backup is available and data backup is not available.

Networking Backup Facility

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Showing the Comparison of the TamilNadu and Gujarat Federations

Production Planning and Management Administration TCMPF Not Computerised GCMPF Integrated with the stores information system and most of the process are computerised. Payroll is handled by Payroll which is a part of accounts is the computer computerised, other activities do not use application computers Computers are not Computers are used extensively in used for this service capturing data, allocating doctors for the visit and for generating billing Data is not integrated Fully Computerised computing facilities with the union. used in production planning, purchase and other activities. Input supply module is also computerised in the chilling centres.

Veterinary Visit Booking

Cattle Feed Plant

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Cost and Practical Difficulties in Total Integration

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Implementation Cost Per PMCS

Details REIL (AAVIN) Windows Operating System Akashganga Open Source (AMUL) (KERALA Dairy) Windows Linux Operating Operating System System Cost (in Indian Rupees) 45,000 45000 45000 12,000 12000 12000 35,000 35000 0 20000 45000 30000 3000 1,90,000 15000 40000 25000 3000 1,40,000

Computers Printers Desktop Software Licensing Weighing Units Testing Units Software Development Networking

15,000 40,000 20,000 3,000 170,000

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Implementation Cost for all PMCS

Implementation Model

Cost (in Rupees) for 465 Active Societies 7,90,50,000 8,83,50,000 6,51,00,000

REIL Akashganga Open Source(Lypsaa)

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Cost of Producers Milk Cooperative Union Integration

Details Windows Linux Cost (in Indian Cost (in Indian Rupees) Rupees) 1,50,000 1,50,000 12,000 12,000 4,00,000 0

Server Printer Software Licensing(Server Operating System) Desktop Machine (1 unit) Testing Units Networking

45,000 1,50,000 30,000 7,87,000

45,000 1,50,000 30,000 3,87,000

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Model for Total Computerisation

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Cloud Computing

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ESTIMATED EXPENDITURES FOR INTEGRATION AT FEDERATION

Capital Expenditures Capital Expenditure on infrastructure Operational expenditures Annual Operational Expenditure (Platform) Incidental costs Development (incremental) Actual Cash Outflow (IT) 1,10,000.00 10,000.00 20,000.00 1,40,000.00 0.00

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Findings, Suggestions and Conclusions

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Major Findings

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AMUL

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Major Findings
The Amul has taken up the Computer Application initiative in the year 1994 with the introduction of Akashganga and other software in the Milk Collection System. The Amul has done extensive usage of IT, which includes a B2C ordering portal, an ERP based supply chain planning system for the flow of material in the network

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Major Findings cont.

Milk Collection information from more than 10,000 villages is available to all dairies (or Unions) to enable them make faster decisions. Network is linked with information at all 45 distribution offices and 3900 distributors.

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Computer Application in AAVIN

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Computer Applications in AAVIN

AAVIN had a tie up with REIL (Rajasthan Electronics & Instruments Ltd.) for its computerization initiative. REIL offers services to the following areas
Dairy Herd Management Dairy Farm Management Milk Analysis Management Management of Hygiene Quality of milk and milk products

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Computer Applications in AAVIN - contd

The Producers Milk Cooperative Societies are unaware of software licensing and there is no internet connectivity, data back up and the data are not transferred to either the union and federation. The Accounts, HR, Stores, Purchase departments and chilling units are not computerized and Milk Procurement System is partially computerized.

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Computer Applications in Aavin - contd

In the case of Union, Milk Procurement System, Accounts and Stores are partially computerized and the data are not integrated with the federation and milk producers cooperative societies. These sections in Amul are fully computerized and the data are integrated.

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Computer Applications in Aavin - contd

Milk Procurement System, Accounts and stores are partially computerized and not integrated with any testing measures. The purchase, veterinary activities are not computerized and payroll accounting alone partially computerized in human resource management.

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Computer Applications in Aavin - contd

In the Aavin Trichy Union, Server Software licensing and Network Connectivity are not available. Desktop with old configuration which is not updated and a printer are available and there is not data backup facility. In the case of Federation, Production and Maintenance, Veterinary visits, Artificial insemination and Cattle Feed Plant activities are not computerized.

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Computer Applications in Aavin - contd

When compare to the per capita availability of milk between the Gujarat and Tamil Nadu there is a large variation in the years 1991 2011. The concentration of the business by the Tamil Nadu dairy cooperatives is not on par with the development of the Gujarat dairy cooperatives.

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Computer Applications in Aavin - contd

One among the reasons for slow growth of per capita availability of milk is lesser utilization of computerization apart form mal administration. Artificial insemination and other measures were not taken up to increase the milk production.

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Evaluation Result from Members of Producers Milk Cooperative Societies

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Evaluation Result from the Members of Milk Producers Cooperative Societies

The earnings of the members from the Producers Milk Cooperative Society is Very Low . The mean average earning of a member is Rs. 7100. Majority (78.2%) of the members are having 1-3 animals. They are conducting dairying only as a part time occupation. A vast majority of the respondents (86.1% and 89.11% regarding FAT and SNF respectively) are unaware of the quality factors

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Evaluation Result - Members of MPCS - cont.

A major section of (77.2 per cent) the members are holding membership in the range of 7 to 20 years. Majority (76.23 per cent) of the members are supporting 3-5 of their family members based on their earnings. A vast majority of the respondents (86.1 and 89.11 % regarding FAT and SNF respectively) are unaware of the quality factors such as FAT and SNF in Milk.

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Evaluation Result - Members of MPCS - cont.

Most of the members (75.25 %) have insured their milch animals. Members availing the medical facility of the society are 80.20 per cent. A vast majority (88.12 %) of the members are purchasing fodder from the society. Almost all the members of th MPCS (99%) are interested in making total computerization.

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Evaluation Result - Members of MPCS - cont.

Except a few all the members of the society (94.1%) have said that the society providing necessary suggestions then and there for the improvement of the quality of the milk. Sixty six per cent of the members have undergone training on milking methods, but the members are not using the new technologies as stated by the society in the training and they were used the conventional method of milking.

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Evaluation Result - Members of MPCS - cont.

70.3 per cent of the members are unaware of the artificial insemination. 79 per cent of the members vouched that proper amount of feeding shall improve the quality of milk. Seventy per cent of the members have recorded that improper medication certainly affect the quality of milk.

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Evaluation Results of Employees of AAVIN Tiruchy Union

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Evaluation Results of Employees of AAVIN Tiruchy Union

Only 3.7 percent of the employees are Post- Graduate and 48.1 percent of the employees are Graduates. A vast majority (77.8%) of the employees age falls with the range of 46 to 65 years. Majority (70%) of the employees experience is within the range of 21 to 35 years. Out of the 24 employees, 81.5 per cent are using computers.

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Evaluation Results of Employees of AAVIN Tiruchy Union - cont.

In the union office, 40.7 per cent of the computers configuration of central processing unit is Pentium V. Most of the employees used the computers in Union as the replacement for the type writer. Out of 24 employees in the union office, 54.5 per cent of the employees are using computers for more than 2 hours and less than 5 hours.

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Evaluation Results of Employees of AAVIN Tiruchy Union cont.

68 % of the employees are facing with problem by using the computers in the range of 1 to 3 months. Nearly 52 per cent of the employees have not attended any training for using the Milk Procurement machines. A vast majority (77%) of the employees are not given any training in computers either by the Aavin Federation or the Union.

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Evaluation of MPCS Computer perspective

Nearly 51 per cent of the respondents agreed that the information from the procurement register is adequate. Nearly 51 per cent of the respondents have agreed that the output of milk analyzer is accurate. Forty three per cent have agreed that the information collected should be transferred on real time basis to the union records so that milk procurement price will be paid daily

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Evaluation of MPCS Computer perspective -cont.

Sixty four per cent of the staffs of the milk producers cooperative society are able to understand the software and utilize all the features provided in the software and also comment that they are in need of additional features to improve the software. Twenty nine per cent of the respondents have strongly agreed that the reports generated from the software are useful for the milk producers cooperative society.

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Evaluation of MPCS Computer perspective -cont.

Forty one per cent of the mpcs has agreed that the functionality of the society has improved because of using the computers. Fifty six per cent of the respondents have agreed that the administrative work got minimized because of the usage of the computer applications. Majority (86 %) of the employees in Producers Milk Cooperative Society have agreed that the members trust has increased because of using the computers.

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Evaluation of MPCS Computer perspective -cont.

Majority (93%) of the respondents have agreed that fraud and tampering of data got reduced because of the computer applications. Ninety three per cent of the respondents have agreed that they were able to calculate payments and dispatch details faster because of the computers. Twenty nine per cent of the respondents have agreed that they are having frequent problems because of the operating systems.

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Evaluation of MPCS Computer perspective -cont.

Twenty nine per cent of the respondents have agreed that they are having frequent hardware problems in their computers Seventy nine per cent of the respondents have agreed that they are getting frequent software problems. Majority (86%) per cent of the respondents have opined that there is a need for total computers

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Evaluation of MPCS Computer perspective -cont.

The employees in milk producers cooperative society are having less awareness on the new improvements in the computer technology but at the same time, nearly 15% per cent of the employees are interested to use internet and email. Only 22% per cent of the respondents agreed for their interest towards GIS.

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Total Integration of Computers with Federation , Union and MPCS.

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Total Integration of Computers with Federation , Union and MPCS.

As of 732 Primary Milk Producers Cooperative Society, 465 are Active in Business with the Tiruchy Union, but 83 societies alone make use of computers that too very limited level of operations. The union also not fully utilized the existing computer application systems. The federation also not makes use of existing computerization fully.

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Total Integration of Computers with Federation , Union and MPCS. -cont.

The existing level of computerization in AAVIN have not reached the members at the grass root level and even there is no integration of data with the Producers cooperative societies, union and federation and also there is no transfer of data among the milk producers cooperative society, the union and the federation.

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Total Integration of Computers with Federation , Union and MPCS. - cont.

At present the financial position of the AAVIN will not allow to make the sufficient infrastructure facilities for integration. As per the existing organization structure of AAVIN, there is no separate department for maintenance of computer. Further, there are neither computer savvy officials nor computer trained staff members to make computerization in AAVIN like AMUL. AAVIN have not appointed computer professional in the management team so far.

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Total Integration of Computers with Federation , Union and MPCS. - cont.

Electrical power supplies are un reliable or erratic. As of date (during the evaluation) After the computerization AMUL is able to disperse the milk procurement price to the members every day. But in AAVIN, due to lack of computerization in the milk testing and bulk cooling system they disperse milk procurement price monthly three times.

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Total Integration of Computers with Federation , Union and MPCS. - cont.

Unreliable fixed line telephone system is used and the communication through optical fibre transmission is not reached to the rural areas in Tamil Nadu. Local internet service provider too expensive and service is poor. There is a resistance of AAVIN employees to make changes in the existing manual system and fear of computer will replace them.

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Total Integration of Computers with Federation , Union and MPCS. - cont.

The Akashganga implementation cost per PMCS is 11% higher than the REIL implementation. The open source implementation cost per MPCS is 17% lower than the REIL implementation. The open source implementation cost per PMCS is 27 % lower than the Akashganga Implementation. Aavin can utlize latest technology like cloud computing and should invest time and efforts towards the total computerization at cheapest cost.

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Suggestions
Members are having less awareness about the adulteration, and it is important for the societies staff to educate them. The distance between the members farm and the collection point and producers milk cooperative societies may be reduced by creating additional collection centers or mobile cooling van to collect the milk from the members residence or farm.

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Suggestions cont.
Labour problem can be managed by means of introducing the technological replacements like using the fodder cutting machine, milking machine, cleaning machine etc., It is on the part of the societys responsibility to create awareness about the quality factors such as FAT and SNF in the minds of the members because the milk procurement price is based on these factors. Further, the success of the computerization depends upon the members knowledge about these quality factors in the milk.

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Suggestions cont.
It is suggested that the society may educate the members about the Artificial Insemination (AI) because the NDDB has spent lot money for development of cross breed animal and try to increase the quantity of milk in the 12th planning period. Aavin may introduce the plastic card or smart card just like the Amul, which may used in the ATM to draw their milk price and other details through the arrangement with core banking system of the nationalized bank.

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For the betterment of Producers Milk Cooperative Society

The Producers Cooperative society should pay the milk procurement price to the members every day as done by the Amul. The producers Milk Cooperative Societies will enhance the number of employees and have policy to appoint new employees with computer knowledge. Investment should be made in the computer systems

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For the betterment of Producers Milk Cooperative Society cont.

Training should be given to the existing employees how to utilize computers for their dairy operations other than simple document typing. To rectify the hardware and software problems, the AAVIN has to appoint team of computer experts and should plan for the annual maintenance contract. To reduce the investment amount in total computerization, AAVIN may choose Open Source Computer Application as done by the Kerala Dairy Cooperatives.

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For the betterment of Producers Milk Cooperative Society cont.

Installation of the centralized server either through the cloud technologies or licensed system. Customization of the software based on the requirements of the AAVIN dairy. The existing staff members of AAVIN should be motivated to learn and train in computer expertise.

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For the betterment of Producers Milk Cooperative Society cont.

Expansion of the Bulk Cooler and Automatic Collection System to all the areas of the Aavin and installation of the required number of computers and integration of all the Producers Milk Cooperative Societies with the union and the union should be integrated with the Aavin database.

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For the betterment of Producers Milk Cooperative Society cont.

Try to tap the resources from the NDDB and Tamil Nadu State Government for developing the infrastructure facilities in Computer Applications. AAVIN should create a new IT department and appoint the computer professionals to look after and maintain the AAVIN computer application requirement.

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For the betterment of Producers Milk Cooperative Society cont.

The Government of Tamil Nadu should conduct the election for the office bearers of Producers Milk Cooperative Societies and empower the members to conduct the dairy on cooperative lines. AAVIN should develop a computer software which is user friendly and it should be in Tamil by making the necessary arrangement with the server provider or create own computer professionals for that purpose.

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For the betterment of Producers Milk Cooperative Society cont.

Aavin should take necessary steps to provide continous on-job training to employees in Federation and Union to enhance the computer knowledge of the existing staffs as well as organize orientation programme to producers milk cooperative members to make use of the computer and internet efficiently.

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Conclusion

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Conclusion cont.
The AAVIN has introduced the computerization in the dairying activities very recently and it has to learnt lessons from the AMUL and reaps the benefits of the fully computerized dairying in AAVIN. The success of the AMUL mainly depends on the members cooperation and full support in the computerization and empowerment of the members through the participation in the dairy management.

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Conclusion cont.
In the case of AAVIN it is not run with strict cooperative principles and members not having any say in the management of the affairs of the AAVIN. The computerization of dairying activities provides immense benefits to the AAVIN.

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Questions ?

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Thank You

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