The biggest and most comprehensive CR and sustainability event of 2010

!
9TH ANNUAL
V
The Responsible Business Summit 2010
Drive innovation and opportunity
in a post-recession world
The only CR and sustainability event you need to attend in 2010
6 International CEO keynotes

FACT!
4 – 5 May 2010> The Novotel West, London, UK 24 focused workshops
Innovation > Best Practice > Interactivity > Focused Debate 40+ European CSR Director/VP speakers
450+ Attendees
10+ Hours of Networking
1 European Awards Dinner
www.ethicalcorp.com/rbs 30+ Exhibiting Service Providers

YOUR EXPERT SPEAKERS INCLUDE:

 Opportunities for sustainable business post-recession

 Manage the changing role of the CR professional
 Embedding CR and change management: How to do it
 Environmental impact management and savings

Hear from the following international business leaders:

ICA Kingfisher Group

Kenneth Bengtsson, Ian Cheshire,
President and CEO Group CEO

Tata Beverages Group Coca Cola Europe SUPPORTING PARTNERS

Peter Unsworth, Hubert Patricot,

CEO President
CO-SPONSORS

Intel EMEA Amnesty Intl. UK

Christian Morales, Kate Allen, ORGANISER
General Manager CEO

Open now to see our agenda – packed with workshops, case studies and keynotes >
Hardhitting keynotes + In-depth workshops + Interactive discussion groups + Excellent networking opportunities

THE RESPONSIBLE BUSINESS

Dear Colleague, SUMMIT 2010 IN NUMBERS
450+ Delegates
(for details on who you'll meet, see below)
Such a shame to waste a good crisis, don't you think?
By which I mean that while it's hard at first sight to see the positives the recession
offers to CSR 6+ International CEOs/Presidents
(for details on the business leaders confirmed,
professionals, with a little searching, there really is an upside. see page 4)

Look at it this way: 30+ Senior European Speakers

s about the
The current downturn has come just as the world is asking unprecedented question for our Workshops
to be responsible
benefits of unfettered consumerism. There’s an increasing desire for companies (a full list on the back cover)
global citizens. Which means your CSR department is even more vital than before. 3 Themed Tracks
tegic cost
In fact, this is a very real opportunity to debunk the notion that CSR is a non-stra (innovative new format explained on the opposite page)
insight… and offsets risk. All making it
centre. Good CSR saves money… offers innovation and
fundamental to the running of every business that intends to succeed. 24 Interactive Workshops
(full agenda on pages 4 to 8)
But don’t just take my word for it.
n marks an 10+ hours of Networking
As environmentalist and business consultant Brendan May puts it, this realisatio Opportunities
the need to save money and the efficienc ies that it is
“evolutionary step – people will remember
in very tough times.” (for a breakdown of our audience, see below)
possible to make – because they had to make them

And what better time to make meaningful drives towards sustainability than when
consumers and 1 high profile CSR Awards Ceremony
led us into this recession?
shareholders alike are reeling from the short-termist rush for profit that (for more on this, go to page 9)

to take full
The Responsible Business Summit 2010 will teach you all you need to know
advantage of the opportunities this recession offers the CSR professi onal. Who will you meet at the
Renowned as the CSR community's pre-eminent Conference, this year’s event has
been designed Responsible Business Summit?
issues presenting themselv es in these
specifically to inform, challenge and educate you about the
adversity into sound business strategy.
turbulent times – and show you step-by-step how to turn
will deliver
As you explore this brochure, you’ll see exactly how the Responsible Business Summit
e the positive
the facts, best practice examples, case studies and insights you need to maximis
aspects of the recession .
devoted to every
With wide-reaching plenary sessions on the state of CSR in 2010, and 24 case studies Delegate Seniority
there is no better place to educate yourself and
issue the sustainability pro is wrestling with today,
plan for the year ahead. ■ CEO/COO/President ■ Manager
s.
You’ll also notice that our tradition of selecting only the very best speakers continue ■ Vice President ■ Academic
ies like Intel, ■ Head Of Dept ■ Other
This year, our plenary sessions are populated with CEOs and Presidents from compan
ional, Tata Beverage s Group, and Scandina via's biggest ■ Director
Coca Cola, Kingfisher, Amnesty Internat
p speakers , without exception, is a head of departm ent
retailer, ICA. Every one of our 30+ worksho
of higher.
as so many
The fact is, no-one else has the credentials or the clout to put you in the same room
world class CSR and business leaders.
But what if you're experiencing budget cuts?
Organisation Types
tion, and you’ll
If this is the case, this event is even more important to the future of your organisa ■ Corporates ■ Academic
you’ve studied the Summit Agenda
be able to make a solid business case for attending once ■ Government ■ Media
(pages 4 - 8). ■ NGO ■ Service Provider
place at the
So if you’re ready to start seeing the recession in a whole new way, reserve your ■ Industry Association
Responsible Business Summit 2010 today. I look forward to seeing you there!
Kind regards,

Delegate Location
Nicholas Johnson
Chief Operating Officer ■ Europe ■ North America
Ethical Corporation ■ United Kingdom ■ Asia

Got any questions? Contact conferences@ethicalcorp.com or +44 (0)20 7375 7575

Fresh perspectives and practical advice on all aspects of corporate responsibility and sustainability

Changes that will make the Responsible Business Summit
2010 better – and even more useful – than ever before
✚ TIGHTLY FOCUSED SPEAKERS:
We know that at previous events our speakers
have not always stuck closely to the topic of
their presentation. This year, they’ve all been
very tightly briefed, and will be pushed to stay
on-topic – because we know how important
the topics we’ve selected are to you.
✚ EVEN MORE ACTIVE PARTICIPATION:
You’ve told us you want to get more involved
in the Summit, so we’re making sure that’s
what happens! This year’s event has a new
structure that’s designed to increase your
engagement and enable you to interact even
more fully with our expert speakers.
✚ LESS POWERPOINT:
Death by PowerPoint isn’t a nice way to go!
We’re ensuring there’s no blood on our hands
this year by banning all but the most essential
slides.
✚ IMPROVED MODERATION:
Better moderators = better sessions.
More robust debate, more questions
from the audience, and better timekeeping.
With experienced moderators like Prof David
Grayson CBE, Mallen Baker, Peter Davis, and
Toby Webb already on board, you can be sure
our sessions will run more smoothly and
efficiently than ever – and our speakers won't
be able to get away with just PR speak!
✚ INCREASED NETWORKING
OPPORTUNITIES:
Meeting people and forming relationships
are fundamental parts of the Summit
experience. Lunch breaks and coffee breaks
often aren’t enough. So we’re introducing
speed networking, amongst other things,
to make sure you get your address book as
full as possible.
Innovative new session
formats!
Designed to make the Summit
more interactive and engaging
than ever before
In 2010 we have introduced new
session formats - designed to extract
as much information from speakers as
possible AND give you the chance to
interact and get involved in the debate.
“Question Time”-style panel debates
led by an experienced moderator are
now the norm. We're cutting down
on PowerPoint-led speeches and
replacing them with robust questioning
from experienced moderators
- and you!

Here's what people are

3 Tracks to give you in-depth insight on three distinct themes
saying about our conferences
❜❜
Ethical Corporation brings together
This year, we've organised our breakout sessions into three separate tracks.
the best in business to make a
It means we’re able to offer you more sessions on specific topics, and allows you
difference”
to handpick the sessions that are most relevant and most valuable:
– Jeff Swartz, CEO, Timberland

1 The Changing Role of the CR Professional

“Clear concepts, case studies,
Track One approaches current problems faced by CR managers and directors – and meets
them head on. We know the role of the CR team is changing, and this track addresses real experiences and sharing.
that change. An excellent event!”
– Yvonne Harz-Pitre, European
Track one splits into three parts, to mirror the three main roles of the CR professional:

❜❜
Communications Manager, Rohm and Haas
❜❜
➜ Taking in information
➜ Taking action and implementing strategy Perfect organisation and an
excellent programme”
➜ Measurement and feedback
– Harrie Bosman, Sustainability Manager,

2 Dealing with the Recession

Teijin Aramid

Every CSR professional knows how the recession is impacting day-to-day work, in terms
of increased problems and pressure and reduced resources. But the other side of the coin “There was a rich choice of subjects
is one of unprecedented opportunity. In this track, you’ll focus firstly on the tackled, with good organisation of
reprioritisation the recession has forced on everyone in CSR, and learn how to make the breakout sessions”
progress even with extremely limited resources. – Bertrand Lepinoy, Corporate

❜❜
Purchasing Director, Total
3 Dealing with the Environment
❜❜
A problem as huge as climate change isn't going away just because the world is The event was well-organised,
preoccupied with a giant financial predicament – and neither will looming crises for timely and provided good insight

7
water, waste and biodiversity. By the time this group of sessions concludes, you’ll have into practical, real world problem
a thought-provoking variety of real world solutions and best practice case studies to take solving”
back to your office. – Peter Loftspring, Assistant General Counsel,
Black & Veatch

Reserve your place now! Call +44 (0) 20 7375 7575

DAY ONE 4th May 2010

Hard Questions: CEOs on the biggest CSR issues they’re facing today
– and what you can learn from their hard work
Throughout our keynotes, we will be doing away with broadbrush presentations on a company’s CSR strategy. They will be replaced with
something far more targeted and hard-hitting. We are asking our international business leaders specific questions about the most pressing
CR and sustainability issues they face today. Such as:

ICA What are Scandinavian consumers asking you for on sustainability?

Kenneth Bengtsson,
How are you responding, and what lessons have you learned?
President and CEO

Kingfisher Group Kingfisher is clearly concerned about global timber sustainability

Ian Cheshire, – and it's link to climate change. What lessons have you learned that
Group CEO other companies could take on board?

Coca Cola Europe What challenging targets should industry be reaching for on water
Hubert Patricot, and carbon? How are you working to address these targets?
President

Intel EMEA What will be Intel’s role in helping reduce carbon emissions in 5 years
Christian Morales,
General Manager time? What can you do to help your customers on power use?

Amnesty International UK Amnesty is concerned about business complicity or involvement in

Kate Allen, human rights issues. What are your proposed solutions, given that
CEO global regulation is hard to do?
BREAKOUT SESSION ONE

TRACK ONE: The role of the CR professional TRACK TWO: Dealing with the recession TRACK THREE: Dealing with the environment
Stage 1: Taking in information

Bringing strategic insight into
your company through better
stakeholder dialogue
Why it’s essential to talk to stakeholders. And how to
use dialogue to drive innovation.
Good stakeholder dialogue is the solid foundation for
all successful CSR projects. One of the fundamental roles
of responsible business professionals is to talk to external
stakeholders, and use any information gathered to
develop company strategy. But what are the best ways
to open channels for effective communication?
In this workshop, Annette Stube and Claus Stig Pedersen
will discuss how Maersk approach stakeholder dialogue.
Plus you’ll hear best practice examples on how to use
feedback to inform future sustainability strategy.
Topics covered:
• Determining which stakeholders you need to have
dialogue with. Why pinpoint accuracy is key.
• A feel for the format – informal chats or full-on
consultations? What are the best approaches to
opening stakeholder dialogue, and why?
• How to integrate the results of stakeholder dialogue
into your sustainability strategy
Maersk, Annette Stube, Director of Group Sustainability
Novozymes, Claus Stig Pedersen, Head of Sustainable
Development
CR as a business advantage –
how an increased responsible
business reputation can pay
dividends
The recession has prompted a sea change in public
expectations of companies. Consumers are currently
more wary than ever before of ‘unfettered
consumerism’, as these facts reveal:
• 30% of consumers base their buying decisions on
how responsible they believe a company to be
• Even though the economy is suffering from low
consumer confidence, ethical consumption has not
been dented by the downturn
A responsible business is uniquely placed to take
advantage of this growing trend. Already, the market
for ethical products is worth £32bn in the UK – a figure
that’s growing. This means that a well thought out
sustainability strategy could deliver clear business
advantage – particularly as the recessionary mood
abates. In that case, how do you ensure that your
own sustainable business efforts allow you to tap
into this growing market?
In this session hear from Tesco and Sony-Ericsson.
Find out how they leverage their CSR initiatives to gain
the confidence of consumers.
Tesco, Lucy Neville-Rolfe, Executive Director,
Corporate & Legal Affairs
Sony Ericsson, Mats Pellback-Scharp, Head of Sustainability
Saving money through better
carbon strategies
How you can cut carbon and boost your bottom line
• Johnson & Johnson saved $50m in the last decade
through better carbon strategies.
• IBM have saved $115m since 1998.
* WWF Carbon Savers Programme
Energy efficiency and a better plan to manage
your carbon emissions will make a real difference
to your profit and loss. Most importantly, as the
price of carbon increases so too does your opportunity
to save.
In this session, we will evaluate best practice on
how to save money for your business through the
implementation of a better carbon strategy, with a
focus on:
• Best ways of working with suppliers to increase
energy efficiency
• How to use existing technology more
efficiently
• Assessing and implementing the right kinds
of renewable energy for your business
Toyota Motor Europe, Graham Smith,
Senior Vice-President, External Affairs and
Environmental Affairs
Ricoh Europe, Steve Saito, Chief Operating Officer

Group discounts available - forward this brochure to your colleagues!

DAY ONE
BREAKOUT SESSION TWO
TRACK ONE: The role of the CR professional
How to spot critical upcoming
CSR issues for your business
Tools you can use to identify and assess important
issues your company faces
Identifying emerging issues and planning a measured
response are integral parts of the CSR professional’s
role. In this session, hear best practice examples that
will help you carry out this identification and
assessment process with accuracy. And discover why
relying exclusively on stakeholder dialogue to spot
surfacing responsible business issues isn’t quite
enough.
Find out:
• How to engage with your employees so that they
become a valuable source of information when you
look at your CR concerns
• Internet insight – how to weave Web 2.0 magic,
and identify emerging trends that will impact your
business’ CSR planning
Royal Ahold, Roland Waardeburg,
Vice-President of CSR
BREAKOUT SESSION THREE
TRACK ONE: The role of the CR professional
How to incorporate CR
into company-wide risk
management
Get a birds-eye perspective on risk: How good CSR
ensures you have a 360-degree view of your
company’s exposure
Now, more than ever, large investment houses want
to see that companies they provide capital for have
assessed every risk. Investors are more likely to have
confidence in a company that clearly demonstrates an
understanding of the risks it’s exposed to. Which is
just one of the reasons they look for evidence of
clear CR strategies. How do you organise your risk
management to ensure CR is covered? Do you run
separate risk management teams, or do you carry out
a quarterly CR risk assessment run by the CR department?
Different methods will work for different companies.
In this session we will cover the methods and engage
in the analysis. Discover:
• How to spot upcoming corporate responsibility risks
• How to report on your CSR and environmental risk
management
• Which risk management format is best for you
Volkswagen, Gerhard Praetorius, Head of Coordination
CSR and Sustainability
Check the website for updates - www.ethicalcorp.com/rbs
TRACK TWO: Dealing with the recession
Reprioritising CSR initiatives
post-recession
Recession changes things! How do you make sure
you’re prioritising your CR programmes to account for
the new business landscape?
The recession has shaken the foundations of
businesses, big and small. The weak have fallen.
The strong have been weakened. As companies lick
their proverbial wounds, and make cost savings
where they can, corporate responsibility projects
that generate financial savings are looked upon
favourably. For CR professionals now is the time to
reprioritise and gain renewed approbation.
But what do you focus on…
• The immediate needs of consumers?
• Communicating more effectively to gain more
business advantages from CSR?
• Efficiencies that will help improve your bottom line?
The answers to these questions will be different for
every company. In this session, we ask the questions
that will help you work out the right responses for
you and your company.
Arcelor Mittal, Roland Verstappen, Vice-President for
Corporate Responsibility and International Affairs
TRACK TWO: Dealing with the recession
Making CR progress on a shoe- Better water management
string: Low hanging fruit and How you should define your company’s approach to
expense reduction…where ‘the new carbon’
will you save the most money? “Water security is the gossamer that links together the
web of food, energy, climate, economic growth and
Produce World is a £250m privately owned food business
supplying to all of the major UK food retailers. The
company has made real steps towards putting into place
a complex and well-run CSR strategy – with annual
sustainability reports, a formal framework for delivery
against clearly-defined KPIs, and a complex data
management system to accurately measure performance.
This corporate responsibility strategy has been
implemented for less than £50k a year. The savings
Produce World have made have paid back the cost
many times over.
At a time when resources and budgets are being
slashed, the Produce World story takes on an
additional relevance for many CSR professionals.
In this session, Produce World will set out how they
began their responsible business journey, and will
shed light on how they can run a successful CSR team
on a minimal budget.
• How to establish and define your initial CR KPIs
• Best practice on managing your data to accurately
assess performance
• How to spot and take advantage of the savings your
company could leverage
Produce World, David Frost, Group HR Director
4th May 2010
TRACK THREE: Dealing with the environment
Quantifying environmental
impacts – is this even possible?
With so many external influences on your total
environmental impact, is it really possible to measure
your footprint?
Accurately measuring your environmental impact has
potentially huge cost-saving benefits, and focusing on
this area makes perfect sense during a recession.
But first there needs to be a method of measurement,
and there is real concern that accurate measurement
of every aspect of corporate environmental impact
is an unrealistic prospect. With so many variables
– many of which are not even under the direct control
of most businesses – the jury is out on whether
accurate environmental impact assessment is possible.
This session covers:
• How to measure the environmental impact up and
down your supply chain
• Creating environmental key performance indicators
(KPIs) to accurately measure your impact and set
realistic targets
• How to ensure the recession does not adversely
impact your environmental work
Dole Food Company, Sylvain Cuperlier, Vice-President of
worldwide CSR
Bureau Veritas CPS, Brian Whitters, Director of Supply
Chain Solutions
TRACK THREE: Dealing with the environment
human security challenges that the world economy
faces over the next two decades.”*
Startling statistics:
• 44% of the world population live in areas of high
water stress today
• By 2030 One billion more people will be affected by
water shortages
• By 2025, a third of world’s population will be
affected by water shortages
It is in the best interests of every company to use less
water. The less that is used, the lower the cost and the
lower the risk. Becoming better corporate managers of
water is a win-win situation.
In this session, we will examine:
• How you can assess water use in your company
• Best water management practice
• Ways to minimise water use
• Ways to recycle water
• An investigation into ‘water neutrality’
SAB Miller, Andy Wales, Head of Sustainable
Development
CEMEX, Martin Casey, Director of Public Affairs and CSR
* World Economic Forum, "Sustainability for Tomorrow's
Consumer", 2009
DAY TWO
BREAKOUT SESSION ONE
TRACK ONE: The role of the CR professional
Stage 2: Taking Action And Implementing Strategy
How to convince the sceptics No-one reads your CSR report.
in your company that business What are you going to do now?
without built-in sustainability Changing Sustainability Reporting for the better
is flawed More companies are abandoning old-fashioned print-
You know that CR is vital to the success of your
company. But how do you convince your colleagues?
One of the most challenging aspects of the role of a
responsible business professional is treading the fine
line between wild CR evangelism on the one hand,
and unproductive timidity on the other. Bang on
relentlessly about the importance of corporate
responsibility and you are likely to lose the respect of
your colleagues. Whisper about it so quietly that you
aren’t heard, and your business will never become
aware of the potential risks – and opportunities –
that exist in the real world. Convincing colleagues
that a good responsibility strategy is fundamental to
the successful running, and future success, of any
business is therefore a delicate operation.
• How to contextualise hot CR topics so top
management will want to hear them
• Use incentives tied to sustainability performance to
enhance employee engagement
• Convince colleagues that CR is not just a worthy
cause, but a critical business issue that demands
their time and attention
EON, Erik Brandsma, Vice-President, Corporate Responsibility
BREAKOUT SESSION TWO
TRACK ONE: The role of the CR professional
How CSR can drive company-
wide innovation and change
company strategy
If your business wants to be a leader, it needs your
responsible business team to push it forward
A correctly managed CR team will be in touch with
relevant communities, and have a unique and
unrivalled insight into what stakeholders want and
need from a company. If your CR team isn’t playing a
fundamental role in helping your business adapt to
wider mood shifts and changing attitudes,
it isn’t doing its job properly.
In this session, hear from four companies that use CSR
to inform company strategy – with excellent results.
• Spot opportunities: Learn to identify the key signs
• Discover how our four speakers go about driving
innovation with the CR department as the driving
seat
• Best practice steps on implementing change across
the company
Vodafone, Chris Burgess, Director of Corporate Responsibility
H & M, Ingrid Schullstrom, Head of CSR
IKEA, Thomas Bergmark, Head of Social and
Environmental Responsibility
Marks & Spencer, Mike Barry, Head of Sustainable Business
Unrivalled choice, with all the issues you want to hear about. Guaranteed!
TRACK TWO: Dealing with the recession
based CSR reports. As stakeholder engagement becomes
more technologically advanced, and cost cutting rises
higher on the business agenda, the trend is for smaller,
more targeted, web-based CSR reporting methods.
Yet, ironically, while the decline of the Sustainability
report is in play, so is the rise of CR reporting. In
Denmark, for example, CSR reporting is a legal require-
ment, and the GRI reports strong annual growth in
companies reporting on their corporate responsibility.
Clearly, the area is in a state of flux. In this session,
we will examine the changes and challenges taking
place around CSR reporting. We’ll also look at the
opportunities and risks created. Topics covered include:
• Best report writing practices to effectively target
your key stakeholders
• Innovation, creativity, and making the most of Web
2.0 technology
• Making the hard work worthwhile – how to
communicate your sustainability message successfully
Danone, Jean Christophe Laugee, Sustainable
Development Integration Director
UBS, Christian Leitz, Head of Corporate Responsibility
Management
TRACK TWO: Dealing with the recession
Crystal clear or merely
opaque – how transparent do
you really want to be?
With public trust in the government, the economy and
corporations at an all time low, is it the duty – not
just the job – of CSR professionals to redress the
balance for business?
It’s a shockingly low figure – today, just 6% of the
public trust corporations to hold themselves account-
able for their actions. Trust in business has shrivelled,
and business is suffering as a result. In what appears
to be an unstoppable downward spiral of confidence,
there is a clear role that the CR professional will play in
regaining trust.
In this session, we will investigate the impact of
damaged consumer faith, and look at what needs
to be done to repair it. Is an increased level of
transparency necessarily the right way to go?
Key questions that will be addressed include:
• How has business been affected by the loss of
consumer trust?
• How might better business transparency increase
public confidence?
• What are the dangers of increased transparency for
established and growing businesses?
• How can transparency risks be managed?
StatoilHydro, Willy Egset, Head of CSR
GlaxoSmithKline, Julia King, Vice-President,
Corporate Responsibility
Royal Bank of Scotland, Andrew Cave,
Head of Corporate Responsibility
5th May 2010
TRACK THREE: Dealing with the environment
Biodiversity:
Should you care?
Defining how biodiversity will affect your business,
what it means for you, and how you can help to
protect biodiversity.
The EU has set targets on biodiversity in 2009 that are
certain to be missed. This will provoke the EU to look
at the issue again, and it is likely that legislature
will follow. Biodiversity is also high on the public
agenda.But why? As things stand, biodiversity is not
a topic relevant to all industries – but some industries
can contribute considerably to maintain and foster
biodiversity. It's worth bearing in mind that this is a
topic that some CSR professionals believe will become
as important and high-profile an issue as climate
change.
• The opportunities and risks a good approach to
biodiversity offers your company
• Lessons to be learnt from high-impact industries on
biodiversity management
• How industry can contribute to maintain and foster
biodiversity
Henkel, Roland Schroeder, Head of Sustainability and
Product Safety - Laundry and Home Care
TRACK THREE: Dealing with the environment
How to deal with
controversy
At one time or another your company will make
mistakes. When this happens, as a CSR pro, how do
you minimise the fallout?
It’s inevitable that, at some point, your company will
do something controversial. Just ask the CR team at
Habitat. Or Gap. Or Starbucks! As a CR professional,
you’ll be expected to minimise the short term impact
and make recommendations or provisions for long
term improvements. The big question is…how?
In this session, speakers from controversial industries
share their insight and experience of managing
controversy – from a CR perspective.
They’ll tell you:
• How to engage with stakeholders – extremely
sceptical ones!
• When to meet controversial issues head on
• When to recognise and realise that the battle might
be lost
• All about best practice procedures to follow when
controversy strikes
BAT, Adrian Marshall, Global Programme Director
for Harm Reduction
DAY TWO The most interactive conference we've ever run!
BREAKOUT SESSION THREE
TRACK ONE: The role of the CR professional
Stage 3: Measurement & feedback
Materiality: What should you
measure and how should you
measure it?
The recession has forced most companies to cut back in
all but the most essential areas. Learn how to assess
the critical CR issues for you
With both financial and human resources severely
limited or reduced because of the current economic
climate, businesses MUST ensure that all departments
and projects are essential to their future business
growth. 2009-2010 is a period in which the fat is being
vigorously trimmed. But what does this mean for cor-
porate responsibility?
In this session, we evaluate how to assess what fat
can be trimmed from your department, and exactly
which issues are directly material for you.
Reed Elsevier, the publishing firm, work to avoid the
‘broad brush’ approach to responsible business. They
now focus only on those CR issues critical to their own
organisation. In this case study, everything you need
to know about filtering your CR priorities will be
covered. Things covered include:
• The tactics Reed Elsevier used to assess the issues
material to their business.
• How Reed Elsevier confidently cuts CSR projects that
are no longer essential
Reed Elsevier, Marcia Balisciano, Director, Community
Affairs and Corporate Responsibility
BREAKOUT SESSION FOUR
TRACK ONE: The role of the CR professional
Embedded CSR vs. Active
CSR departments: What’s the
best model?
For a long time, the consensus amongst responsible
business professionals has been that CSR departments
will eventually become obsolete. The work carried out
by corporate responsibility departments will be fused
into the work of every department; the need for
individual, separate and dedicated CR entities will
become a thing of the past. It’s true that, increasingly,
sustainability projects are being passed on to other
teams.
But will this work for everybody? Is the closure of CR
departments a necessary evil? And what will become
of responsible business professionals if this theme of
dissolution continues? Will ‘CSR’ as it is currently
known – along with your livelihood – disappear
completely? In this important session we’ll look at:
• Assessing the state of CR – how much is now
embedded?
• Whether your sustainability department needs
to close down before ‘responsible business’ can
truly exist
• The new role of the CR professional: is a career of
‘keeping score’ ahead?
Tata Beverages Group of Companies, Peter Unsworth, CEO
Plant Health Care, John Brady, CEO
Check the website for an up to the minute agenda! Go to www.ethicalcorp.com/rbs
TRACK TWO: Dealing with the recession
Are voluntary initiatives and
NGO partnerships first in the
firing line?
Has support for VSIs and NGOs collapsed along with
the economy?
Voluntary sector initiatives, along with NGO partner-
ships, are in full expansion mode during times of
economic prosperity. Why? Because contributions from
solvent businesses are more forthcoming, and
competitors even club together to fund perceived
‘worthy causes’. But according to EC research, these
external programmes face severe cutbacks in the
recession. The question now is: will they survive at all,
and if so, for how long?
In this session we will discuss:
• How to assess the value of your own VSIs and NGO
partnerships
• Ways in which companies can prioritise their
partnerships
• The benefits of VSI’s – are there any alternatives?
Alliance Boots, Richard Ellis,
Head of Corporate Responsibility
Ethical Corporation, Pam Muckosy,
Head of Research
TRACK TWO: Dealing with the recession
Nobody trusts you – what do
you do now?
How to respond now that the reputation of business
has been dragged through the mud
The recession and its unsavoury root causes have torn
down the once lofty reputations of corporate names.
Today there is a critically high level of public distrust in
the big businesses that were, pre-recession, regarded
as respectable, solid – dependable even! Now
responsible business professionals are saddled with
the task of dealing with an explosion in the number
of mistrusting consumers. And as any sustainability
pro knows, communicating with sceptical stakeholders
requires a particular set of skills.
In this session, we evaluate what skills a CR pro
needs, and highlight tactics you can use to increase
the level of trust in your business.
Find out:
• How to push your positive messages through…
so they are heard!
• Increase trust through better communications and
greater transparency
• Ways to deliver controversial products without
sounding the death knell for your CR strategy
5th May 2010
TRACK THREE: Dealing with the environment
How to cut down your waste
– by up to 100%
• Tesco have diverted 100% of their waste from
landfill over the last 12 months
• Anheuser-Busch recycles more than 97% of the
solid waste it generates
Governments are getting serious about tackling waste
problems, and are introducing tough measures to
bring businesses into line. The key recommendation in
the UK government’s most recent report on waste was
to raise landfill tax to £35 per tonne, which perhaps
explains the amount of work Tesco and Anheuser
Busch have devoted to this issue.
In this session we investigate:
• Ways to cut down on the level of waste created by
business that is then diverted to landfill
• New likely legislation – how it will affect business
• How changes in the law will impact sustainability
tactics
Bovis Lend Lease, Paul Coyne,
Head of Corporate Social Responsibility
TRACK THREE: Dealing with the environment
The Carbon Reduction
Commitment – what it means
in practice
One third of organisations are prepared, one third are
aware but unprepared, one third have their head in
the clouds. Where are you on this sliding scale?
By early 2010, the UK’s non-carbon-intensive sectors
will have to measure, manage and reduce their
carbon emissions – by law. If you have UK operations
and are responsible for this, the work should have
started already! There is a view that the Carbon
Reduction Commitment (CRC) will not have much of an
impact on your day-to-day work. Yet according to one
well-respected sustainability commentator, this is
‘delusional’. Mandatory reporting processes mean that
even those companies already reporting at an
advanced level will need to change their processes to
comply with new standards.
In this session, we will attempt to give clear advice on
exactly how the CRC will affect you, and what you
need to do to ensure you are 100% prepared when the
law comes into practice. Major areas covered include:
• Insight from the UK Government on CRC reporting
processes, and what is expected of you
• Ways to ensure that the transition to CRC reporting
standards isn’t simply compliance for compliance’s
sake
• From refunds for good performance to increased
energy efficiency, we’ll look at ways the standards
can deliver bottom line benefits to your company
DAY TWO 5th May 2010

BREAKOUT SESSION FIVE

TRACK ONE: The role of the CR professional TRACK TWO: Dealing with the recession TRACK THREE: Dealing with the environment

Keeping score: How to measure
responsible business progress
outside of the CSR department
As embedding sustainability progresses, the role of the
CSR department is changing. But this progress often
gives rise to further challenges. Why?
As more businesses start to embed sustainability,
more departments become responsible for existing
and emerging initiatives. And yet the corporate
responsibility team is still ultimately responsible for
reporting on progress. So how, exactly, does the CSR
pro ensure that other departments are measuring
developments accurately and thoroughly? And how
should they go about collecting that data when
it’s needed? This session will examine:
• How to implement processes to ensure the
collection and collation of quality information from
every department in your organisation
• The external systems available to you to facilitate
the information gathering processes carried out by
other departments
• Ways to ensure you create systems that ensure a
year round collection of data – one that’s accessible
at any time!
Cadbury, Alison Ward, Head of Global Corporate
Responsibility
CSR EUROPE SESSION:
Enterprise 2020 – Taking CSR
to the next level
In this session, CSR Europe are taking control of the
agenda. The workshop is an opportunity to hear from
this highly-respected CR organisation on one of their
big research projects from the last year.
CSR Europe write:
“For CSR to reach the next level, business and
stakeholders have to explore new ways of working
together. How will the company of the future –
“Enterprise 2020” – engage in innovative partnerships
to build trust and shape a more sustainable economy?
This session will look at practical examples of how
companies are addressing key societal challenges
through cooperation with other businesses and
stakeholders. “
Speakers will include senior corporate members of the
‘Enterprise 2020’ research group, and will be revealed
shortly at www.ethicalcorp.com/rbs
CSR Europe, Kerstin Born,
Executive Director
Reducing carbon emissions in
Emerging Markets: How to
make cuts in areas where
renewables aren’t an option
One of the cornerstones of any climate strategy in the
developed world is the use of renewables to reduce
carbon emissions. However, many companies have
operations in the developing world where lack of a
suitable infrastructure makes renewables non-viable.
In remote areas, for example, energy for business is
often piped in from generators that consume large
quantities of fossil fuel.
In this session we evaluate how it’s possible for CR
professionals to manage carbon reduction strategies in
areas where use of renewables is not possible, or is
severely limited:
• What types of renewable energy can be used in the
developing world without the need for advanced
infrastructure
• What carbon reduction strategies actually work
better in the developing world
• How should you approach worldwide carbon
reduction – bearing in mind the vast changes in
operational strategy needed in different parts of
the world?

Ethical Corporation’s inaugural awards will celebrate excellent responsible

business practices by leading companies during 2009 and 2010.
The Awards Ceremony and Gala Dinner takes place on the evening of 4th May 2010 – the first day
of the Summit. Delegates purchasing a Gold pass or above will receive one seat for this high
profile and exclusive industry event.
For more information on the awards, and how to enter, go to www.ethicalcorp.com/awards

Award categories: Our Judging Panel:

★ Innovative reporting Brendan May
Managing Director Planet 2050
★ Authentic communications Chair of Judging Panel
★ Individual leader
Professor David Tony Juniper
★ Effective campaigner Grayson CBE Senior Advisor
★ Best collaboration Director, Doughty Cambridge University
Centre for CR Programme
★ Lifetime achievement award (non entry) Cranfield University for Sustainability
Leadership
★ Sustainability commercialised
★ Sustainability technology Alison Austin OBE Penny Shepherd MBE
Former Head of Chief Executive
★ Outstanding performance Sustainability UK Social Investment
Sainsbury's Forum
★ Greenwasher of the year (non entry)

Reserve your place today at www.ethicalcorp.com/rbs

 R E G I S T E R N O W

The 9th Annual Responsible Business Summit 2010 London, 4-5 May 2010
Business Intelligence Reports packaged
with Platinum Passes 1. CHOOSE YOUR PASS TYPE
Delegates who purchase a platinum pass for Super Early Bird Early Bird Standard price
the Responsible Business Summit 2010 are Register by: 15 January 2010 5th March 2010
entitled to one free business
intelligence report produced by £995+VAT I £1,245+VAT I £1,345+VAT I
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Discounts are available for NGOs. Please go to www.ethicalcorp.com/rbs for more details

Our guarantees to you WHAT YOU GET:

BRONZE SILVER GOLD PLATINUM
• Access to all keynotes • Access to all keynotes • Access to all keynotes • Access to all keynotes
A POWERFUL AGENDA ADDRESSING THE CR and workshops and workshops and workshops and workshops

1
COMMUNITY’S KEY CONCERNS • Networking lunch and • Networking lunch and • Networking lunch and • Networking lunch and
After months of research with leading figures in corporate coffee breaks coffee breaks coffee breaks coffee breaks
responsibility and sustainability, we are confident this year’s Agenda • Evening Drinks Reception • Evening Drinks Reception • Evening Drinks Reception • Evening Drinks Reception
includes every one of the key issues you will need to address over Access Access Access Access
the next twelve months. With three tracks to deliver unprecedented + Access to presentation • Access to presentation • Access to presentation • Access to presentation
levels of detail, plus a vibrant mix of plenary sessions and interactive slides post-conference slides post-conference slides post-conference slides post-conference
workshops, you can drill down into topics that are of professional + Access to audio • Access to audio • Access to audio
interest more than ever before. recordings from every recordings of every recordings of every
conference session conference session conference session

2AN UNRIVALLED LINE-UP OF EXPERT SPEAKERS + 1 seat for the inaugural • 1 seat for the inaugural
Ethical Corporation Ethical Corporation
The Summit features a roster of expert speakers that you simply PRIORITY CODE Awards Dinner Awards Dinner
won’t find anywhere else. Our 40+ speakers have all been BOX. SAVE £100
personally recommended by key members of the CR community. WHEN YOU QUOTE
(see page 8 for more details) + 1 business
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CONCRETE BEST PRACTICE AND NEXT STEPS FOR
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3
2. ENTER YOUR DETAILS Please photocopy this form for multiple registrations
The emphasis at this event is on practical advice and relevant case
studies delivered by companies that are leading the way in
responsible business. At the end of the two days, you will have a Mr / Mrs / Ms / Dr : . . . . . . . . . . .First name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
wealth of advice plus fresh insights into all aspects of the varied and
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NETWORKING OPPORTUNITY IN 2010 Telephone: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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Speaking, exhibiting, sponsorship and
networking opportunities
Highlight your company’s work, raise your profile and connect
with senior corporate sustainability and CSR professionals
Raise the profile of your service or product with a focused group
of senior decision makers in major corporations working in
Corporate Responsibility, Sustainability, Corporate Affairs,
Strategy and Communications.
• Over 10 hours of face-to-face networking time
• Intimate networking environment - 30 exhibit booths, all
coffee breaks, buffet lunches and evening drinks reception will
take place in the exhibit/networking area
• Address delegates and raise your profile with a
speaking/sponsorship position - 10-15 minutes presentation
time plus 40 minute Q&A
• Online pre-conference e-networking centre - chat with
delegates before the conference
This event sold out last year and will do so again
................................................................
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(we’ll call to pick up your details) NB: Full payment must be received before the event
3. REGISTER
CALL: Ethical Corporation +44 (0) 20 7375 7575 Cancellation Policy: Places are transferable
without any charge. Cancellations after 12th
or US toll-free +1 800 814 34 59. March 2010 incur an administrative charge of
25%. If you cancel your registration after 2nd
April 2010 we will be obliged to charge the full
FAX: This form to+44 (0) 20 7375 7576 or to US toll-free+1 800 814 34 60. fee. Please note – you must notify Ethical
Corporation in writing of a cancellation, or we
will be obliged to charge the full fee. The
EMAIL: The registration team on register@ethicalcorp.com organisers reserve the right to make changes to
the programme without notice. All prices
displayed are exclusive of VAT unless otherwise
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applicable, at the prevailing rate on the invoice
WEB: Go to www.ethicalcorp.com/rbs and submit your details for instant date and the relevant details will appear on the
invoice. For more details about prices please see
confirmation of your place! terms & conditions on www.ethicalcorp.com/rbs.

- contact Andrew Bold NOW on +44 (0) 20 7375 7188/ email

andrew.bold@ethicalcorp.com or fill in your details below.
Don't miss out on your chance to attend. Register today!
 The only CSR event you need to attend in 2010

!
9TH ANNUAL
V
The Responsible Business Summit 2010
Drive innovation and opportunity
in a post-recession world
The only CSR and sustainability event you need to attend in 2010
4 – 5 May 2010> The Novotel West, London, UK
Innovation > Best Practice > Interactivity > Focused Debate
HEAR FROM ALL THESE
MULTINATIONAL COMPANIES
www.ethicalcorp.com/rbs
• More active participation: Our newly-designed workshops and case studies cut down
speaker presentations and replace them with debate and discussion

• Better directed speakers: A tough approach to speakers mean every session you see will cover
what you want to hear, not what they want to talk about

• Keynotes from international business leaders: The best line-up we’ve ever had
include CEOs/Presidents responsible for companies with combined revenues of over $28bn

• Unrivalled networking opportunities: Delegates from across the world - France and
Germany, the US and Canada, Denmark and Sweden, Japan and the UK

• Every topic covered: With three tracks and 24 workshop sessions, we cover every issue the
CSR community needs to know about

Get insight direct from over thirty CR professions from over ten different countries
nal

ICA, Kenneth Bengtsson, President and CEO EON, Erik Brandsma, Vice-President, Corporate H&M, Ingrid Schullstrom, Head of CSR
Responsibility
6 internatio

Kingfisher Group, Ian Cheshire, CEO Novozymes, Claus Stig Pedersen,

Coca Cola Enterprises, Hubert Patricot, GlaxoSmithKline, Julia King, Vice-President, Head of Sustainable Development SUPPORTING PARTNERS
CEOs!

President, Europe Corporate Responsibility Royal Bank of Scotland, Andrew Cave,

BAT, Adrian Marshall, Global Programme Head of Corporate Responsibility
Tata Beverages Group of Companies,
Peter Unsworth, CEO Director for Harm Reduction Maersk, Annette Stube, Director of Group
Volkswagen, Gerhard Praetorius, Head of Sustainability
Intel, Christian Morales, General Manager EMEA
Coordination, CSR and Sustainability Standard Chartered, Alex Barrett, Head of
Amnesty International UK, Kate Allen, CEO
Marks & Spencer, Mike Barry, Head of Client Research CO-SPONSORS
Plant Health Care, John Brady, CEO
Sustainable Business Produce World, David Frost, Group
Tesco, Lucy Neville-Rolfe, Executive Director, HR Director
Sony Ericsson, Mats Pellback-Sharp, Head of
Corporate and Legal Affairs
Sustainability Vodafone, Chris Burgess, Director of Corporate
Ricoh Europe, Steve Saito, Chief Operating Officer Responsibility
Henkel, Roland Schroeder, Head of
Dole, Sylvain Cuperlier, Vice-President and Sustainability and Product Safety Danone, Jean-Christophe Laugee, Sustainable
Director of worldwide CSR Development Integration Director
IKEA, Thomas Bergmark, Head of Social and
Toyota Motor Europe, Graham Smith, Senior Vice Environmental Responsibility Reed Elsevier, Marcia Balisciano,
President, External and Environmental Affairs Director, Community Affairs and Corporate ORGANISER
StatoilHydro, Willy Egset, Head of CSR Responsibility
Royal Ahold, Roland Waardeburg,
Vice-President of CSR Alliance-Boots, Richard Ellis, Head of Corporate Centrica, Charlotte Grezo, Corporate
Responsibility Responsibility Advisor
Arcelor Mittal, Roland Verstappen,
Vice-President for Corporate Responsibility and Bovis Lend Lease, Paul Coyne, Head of Ipsos-MORI, Jenny Dawkins, Research Director,
International Affairs Corporate Social Responsibility Reputation Centre

Check out the full programme inside… open now! >