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Table of Contents For centuries, their credit has been claimed by others. They are routinely robbed
Innovation and the Collaborative of promotions and blamed for failures. But, look who’s laughing now. Middle
Intranet........................................1 managers are at the center of the Intranet 2.0 universe, and it’s about time.
Uniquely Situated........................2 In the business world today, you must innovate or die, and the plug is pulled
MindTouch Support for Pilot quickly on those that don’t make it. Smart companies don’t wait for the next
Projects.......................................2 Steve Jobs to show up at their door; they use the power of collective thought –
User Adoption Grows – primarily from those middle managers – to generate and implement innovative
No Problem for MindTouch ideas. To motivate and empower that collective thought, the corporate Intranet
Standard......................................3 has become the platform of choice. At the most effective and competitive
MindTouch Enterprise – organizations, an Intranet 2.0 platform supports the rapid development of
Implement Innovation..................3 strong personal networks that connect people and their ideas to facilitate
collaboration, knowledge sharing, and project execution.
Yet, many companies have not implemented Intranet 2.0 concepts. Their
Intranets remain encyclopedic; the users are merely students of static
information. This paper looks at the role of the middle manager in initiating a
MindTouch Intranet 2.0 solution, building consensus in its use, and expanding
its reach across the enterprise to create a collaborative environment that fosters
innovation.
It all makes sense when one understands Intranet 2.0 implementation best
practices. Absent the depth and cultural motivation of open web social networks,
a collaborative Intranet can only go where user adoption takes it. And, like the
consensus of collective thought, user adoption is a more reliable indicator of
valuable innovation. User adoption and collective thought grow more efficiently
Take Charge of Your Intranet 2.0 Initiatives 2
For IT Decision Makers
and produce more innovation rising from participation than descending from
TIP – Select the Best
top-down mandates. Project Team
There is no master plan for the successful implementation of a collaborative The success of a social Intranet
pilot project will depend entirely
Intranet, just as one can’t plan innovation. The process is iterative and
the society. Keep the group to
ongoing, and is based on deliberate experimentation, testing, and refinement a manageable size – no more
of ideas. Solutions are deemed successful when business goals are achieved. than 50 or so – but have enough
people to constitute a small
The key is to have a powerful development platform that supports
community. Choose people open
collaborative Intranet initiatives. to new ideas and technology.
Include a senior executive,
While innovative ideas can come from anywhere in the organization, and preferably one with access to a
the driving force behind an Intranet 2.0 implementation can be any of many budget or influence on budgeting
decisions.
factors, both evolve more often and more efficiently from middle managers.
And while a master plan defeats the purpose, we can offer a few tips to the
middle manager contemplating an Intranet pilot project.
Uniquely Situated
TIP – Build the Project
Middle managers are uniquely situated at the confluence of ideas and action, Around a Specific
with a finger on the pulse of their departments or project teams and the voice Requirement or Event
of senior management in their ear. They print and spend the currency of A successful evaluation requires
innovation – the pilot project. Only middle managers are ideally positioned to real-world analysis. Pick a
closed-end project or apply
launch and assess pilot projects, drive user adoption, and form the consensus collaboration to a real event.
that substantiates the business case for collaborative Intranet initiatives. Budget owners need to see
real benefits and final results to
justify an investment.