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And Monetizing the Mobile Internet
London, UK | 17-18th September 2007
Key Themes
Mobile Web 2.0, or the phenomenon of leveraging mobility and the handset to
enhance user’s relationships via web-enabled communities and other two-way
interactions, is fast gaining traction with mobile network operators as a way to
drive differentiation and enhance user experience. Advances in operating
systems, browser technology, and user interface, have enabled high profile
Mobile-Web deals, including Vodafone’s agreement with MySpace and Orange’s
link-up with Bebo, T-Mobile’s partnership with eBay. With high interest from
operators on all continents and increased user data usage, Mobile Web 2.0 is
poised to alter the way people interact with their phone and their world.
However, fragmentation in devices and systems, combined with questions about
user experience and the business models that will effectively monetise Mobile
Web 2.0 for operators, have led some to doubt the maturity of Mobile Web 2.0
High interest in mobile advertising as a new revenue stream for users and
as an effective marketing tool
In the first European event dedicated exclusively to Mobile Web 2.0, Informa T&M
is responding to the emerging questions on how diverse players can capitalise on
mobility by hosting a 2-day Mobile Web 2.0 conference in London, the week of
September 17th, 2007. Informa Telecoms and Media’s Mobile Web 2.0 and
Monetizing the Mobile Internet conference will provide a forum for the leading
industry thought leaders from across the globe to discuss the most pertinent
strategic and technical issues in the field. The event will build on Informa’s strong
conference experience, the expertise of our invaluable advisory board, and
market research to produce a truly market-driven conference. More than 20
speakers, over two days, will deliver their knowledge and insight through an
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innovative conference format that will encourage interaction and discussion of the
critical issues throughout.
Advisory Board
To help Informa realise this conference, we are consulting our invaluable Advisory
Board of those leading the development and innovation in Mobile Web 2,0
Advisory Board members to date are:
We are currently looking to expand the advisory board with representatives from
the enabling technologies and the internet world. If you are interested in
becoming a member please contact us directly.
Benefits of Attending
1- Interact and discuss critical issues with leading industry figures from
across the Mobile Web 2.0 value chain.
2
3-Understand why mobile network operators are exploring Mobile Web 2.0:
who are they and in what markets are they operating?
1- Determine business models that will generate revenue for operators while
attracting customers through flat-rate pricing.
Event Format
Informa Telecoms and Media produces over 100 specialised telecoms conferences
every year, providing timely and relevant business intelligence to established
telecoms operators as well as media and web partners looking to capitalise on
mobility. Informa conferences have acted as forums for the exchange of
knowledge, ideas and technical know-how, as well as providing a valuable
opportunity for full value chain interaction in a variety of fields
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The Mobile Web 2.0 and Monetizing the Mobile Internet conference will be the
premier opportunity for device, OS and application platform vendors, cross-
platform designers and advertising solution providers to meet with mobile
operators, internet giants, developers. This event has a unique format, which will
make Informa’s tested and professional conference highly accessible to innovative
start-ups through developer discounts.
- Networking Breaks and social events will also form an integral part of
the event, to allow you to interact with you peers in a laid-back and
relaxed atmosphere.
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Networking Opportunities
Speed Networking
A chance to get to know your peers before the start of
the conference each morning and help set a relaxed and
informal atmosphere!
Rosalind Piggot
Conference Researcher, Strategies and Markets
Informa Telecoms and Media
Email: rosalind.piggot@informa.com
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Conference Workshops
Pre and post conference workshops will form an integral part of the Mobile Web
2.0 and Monetizing the Mobile Internet Conference. Successful workshop titles
may include:
If you would like to develop any of these ideas further, or if you have new ideas
for prospective workshops at the event, please contact:
Expected Audience
- Company
Web Communities and Bloggers that drive the growth of Web 2.0
and will contribute to mobilising user generated content and social
network activity
Search Engines that have successfully utilised advertisement to
generate new revenue and that will enable effective sharing of
Mobile Web 2.0 generated content
Mobile Operators that are already partnering with web
communities, offering open-access to the web, and those exploring
user experience options
Device Manufacturers enabling use of the mobile web by
providing key advances in battery life and integrated features
Browsers that make Mobile Web 2.0 possible by providing access
to the internet
Operating systems vendors that partner with operators, device
makers and web communities to enable partnerships preference
high user experience quality
Application Developers who are creating Mobile Web 2.0
applications leveraging remote access and mobile device
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capabilities that mobile operators will use to differentiate and drive
uptake
Advertising Companies bringing revenue solutions for mobile
operators
Cross-platform enablers and consultants that enable websites
and content providers to leverage mobile
-
- Geographical Breakdown
Europe - 50%
Asia Pacific- 12%
North America – 15%
Middle East – 10%
Rest Of World – 13%
Who attended Informa Telecom and Media Mobile Web 2.0 related
events?
Vodafone, TeleSonera, Helio, MoBlog, MySpace, MyStrands, Three, Google, Yahoo,
Orange, Mozilla, Opera, Cosmote, France Telecom, Symbian, Sony Ericsson,
Verizon, Eyeka, ChangingWorlds, Tapuz Mobile, Telefonica Moviles, Universal
Mobile, Telenor, Turkcell, i-mode, BSkyB, Panasonic, NTT DoCoMo, Magyar
Telekom, T-Mobile, Widsets, PlusMo, Loopt, AdMob, Sun Microsystems, dotMobi, FT,
Ask, Flirtomatic, Entriq, Nokia, Palm, Trolltech, Sprint Nextel, Cingular, OMTP,
Research in Motion, Sony Ericsson, Motorola, Qualcomm, Shozu, BBC, AOL,
WeeWorld, Sony Pictures, Openwave, Cyworld, M6 Networks, MTV, Coca Cola, 02,
MTV Mobile
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Projected Attendance by Sector*
CxO, Board Level and VP 45% Project/ Product Manager 25% Analyst/ Consultant/ Journalist 15%
Marketing/Sales 8% Technical 7%
* indicates projections based on previous Informa Mobile Communities and User Generated Content
(2006) Mobile Search (2006 and 2007) and Mobile Application Platforms and Operating Systems
Conferences (2005 and 2006)
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Event Background
The Mobile Web 2.0 Conference is the 1st event in Informa Telecoms and Media’s in
Europe to dedicate itself exclusively to enabling and monetising Mobile Web 2.0.
Related past events include:
Testimonials
Mobile Search
• ‘Excellent Opportunity to examining the relevance of this emerging trend
for our content technologies’ (M.W. T-Mobile International) 2006
• ‘The confer3nce addressed cutting edge issues for mobile carriers and
content providers’ ( Fast Search and Transfer) 2006
• ‘A thought provoking event and a welcome addition to the conference
schedule’ (Mobile Commerce) 2006
Mobile Press:
• “…[C]arriers/operators are now linking their brand name to web 2.0/mobile 2.0
related content…” (Guest author, “Understanding Mobile 2.0” blog on
Read/WriteWeb
• “Mobile is going to be the next big internet phenomenon. It holds the key to
greater access for everyone – with all the benefits that entails.” Eric Scmidt, CEO
Google in FT afticle “ Let more of the world access the internet” March 2006
• “The social networking phenomenon is leaving the confines of the personal computer.
Powerful new mobile devices are allowing people to send round-the-clock updates
about their vacations, their moods or their latest haircut.” (B. Stone and M. Richtel,
New York Times, April 30. 2007)
• “As 2006 winds down, Mobile Web 2.0 winds up to punch its way into prominence
next year and beyond.” (Judy Breck “Mobile Web 2.0 on little cat feet.” Smart
Mobs
• "Mobile 2.0 is not "the Future." it is services that already exist all around us. These
services are maturing at an amazing rate and what they are doing is effectively
knitting together Web 2.0 with the mobile platform to create something new: a
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new class of services that leverage mobility but are as easy to use and ubiquitous
as the Web is today. These services point the way forward for the mobile data
industry." Daniel Appelquist, Dan’s Blog (2.0)
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About Informa Telecoms and Media
Informa Telecoms & Media is the leading provider of business intelligence to global
telecoms and media markets.
Our aim is to provide actionable, strategic advice and forecasting on all aspects of
converging mobile, fixed, entertainment and IT markets.
Driven by constant first-hand contact with the industry our team of analysts and
researchers produce over 300 annual events and intelligence services including
news and analytical products, in-depth market reports and data sets
We are proud of the role we play in bringing the industry together and keeping
100,000 individuals better informed.
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