Serve atOnce Device Manager

Stay ahead of whats really happening

A day in the life of Serve atOnce Device Manager, an operator and a customer
Meet Steve...

Hes a high value customer whose mobile usage habits are changing, and hes starting to get frustrated.

Hes a journalist who works hard and loves football. He relies on his mobile phone to balance his work and personal life.

...and this is MyTelco. They play in a very competitive market, and many of their customers are at risk of churning. They have just started using Serve atOnce Device Manager. How does Device Manager help them and Steve?

10am - 3pm
Easily push configuration settings to boost the usage of your services
Steve has a new smartphone and cant wait to try all the new features that his new toy can offer. He is specially interested to try the new service package that includes streaming of football matches. MyTelco, Operations & Engineering: Once Steve turns his new phone on, the operator identifies that this device was not associated to Steves account before. Serve atOnce Device Manager notifies the network that Steve now has a device capable of high bandwidth streaming, based on which new HD video service packages are promoted to Steve. Configuration settings are sent over the air and Steve is happy to see that he can now watch football summaries. Steve subscribes to this content and immediately the selected services are set up on his device by Serve atOnce Device Manager. Steve enjoys the HD video services on his new phone.

Automate optimization of user experience and network load with Wi-Fi traffic steering
Steve goes to a late lunch and tries to watch a football video from last night on his smartphone but the connection is slow. He is not happy and wonders why his service is not good. MyTelco, Operations & Engineering: Steves location has changed to an area of congestion and the networks policies are checked to see what the settings are for this location when congestion occurs. Serve atOnce Device Manager is triggered to move Steves smartphone from the congested 3G network to the Wi-Fi hotspot in the cafe so Steve can enjoy the services he subscribed to. Steve notices that he can now watch the football video with great image quality...and hes on Wi-Fi. Steve is impressed that his phone moved automatically to Wi-Fi and the problem disappeared. He doesnt realize that the operator took care of his problem for him because the process was so smooth.

9pm
Solve service configuration issues instantly and keep your services rolling
Steves gone to see his favourite band and wants to send a video message to his girlfriend. The message delivery fails. Serve atOnce Traffica detects that Steves video message failed due to a problem in the devices service configuration settings. The Serve atOnce Device Manager platform is triggered to send the right configuration settings message to Steves phone. Steve accepts the configuration settings delivered over the air and the video message gets through to his girlfriend without problem.

The danger for an operator is that customers will not benefit from new services because they are unable or unwilling to spend increasing amounts of time configuring the devices. This means dissatisfied customers, decreased usage and therefore lost revenues on a large scale. (Ovum)

What is Serve atOnce Device Manager?

Serve atOnce Device Manager is a crucial system for the operator that is focused on improving the customer experience. This is done by automatically pushing service configurations in case of a problem and by offering more powerful ways to provide care in case a proactive action is not enough to solve a problem.

Efficient customer service requires device management

 Automated provisioning, e.g. new subscriber, handset change  Proactive customer care Self-service  More effective tools, e.g. diagnostics, displaying real time customer information, downloading applications, updating firmware

Efficient marketing requires real-time device knowledge

 Direct marketing support:  Proactive service promotions pushed to targeted segments with capable devices  Dynamic web portal based on customer active device (e.g. promotions, upgrades, accessories)  Tracking of service uptake  Correlating service uptake and device ownership can be built on top of Traffica to support every area of the business

NSNs value proposition with Serve atOnce Device Manager:

 A complete solution to reach and manage all devices across multiple network types  Telco-grade solution built to be an integral part of a mobile network  Enables the use of device model information to help business decisions  Drives customer care savings of up to 20% with reduced calls and shorter resolution times  Average ROI below one year even when only a basic feature set is used

More about Serve atOnce Device Manager:

Nokia Solutions and Networks Device Management solution plays an important role in utilizing operators Wi-Fi potential  Operators can configure devices to seamlessly connect to Wi-Fi hotspots The operator manages the whole life-cycle of users while connected to Wi-Fi  Configure dynamic location and time-based policies to drive the Wi-Fi selection  Roll out a strategy for application based traffic steering  Control QoE and revenue streams based on network load and subscriber profiles

Introducing Complete Device Management

Serve atOnce Device Manager Traffic Steering
Enabling mobile operators to gain control over Wi-Fi traffic and revenues

Customer Care

Complementing point solutions to ensure improved service experience

Cellular
(2G/3G/LTE)

Service Experience

Comprehensive device management covering any possible devices subscribers have

Wi-Fi

Customer Insight

Enabled by solution methodology and professional services capabilities

Success stories

Customer care savings

An operator in Asia Pacific had a 20% reduction in customer care calls shortly after the device management deployment and ROI is within the 3 months using the solution. 270 K annual savings due to reduction in customer care calls related to incorrect settings.

Improved customer insights

Device management is enabling us to use device model information to help business decisions, for example, when it is the right time to launch certain new products. European operator

Control service experience

Nokia Solutions and Networks robust mobile device management solution will allow our customers in Africa to enjoy the latest services by enabling seamless internet connectivity and excellent customer care support. The solution will benefit Airtel from reduced operational costs when introducing new devices or services. Manoj Kohli CEO (International) and joint managing director Bharti Airtel

NSN leads in device management with nearly 19% market share Analysys Mason report 2013

Nokia Solutions and Networks P.O. Box 1 FI-02022 Finland Visiting address: Karaportti 3, ESPOO, Finland Switchboard +358 71 400 4000 Product code C401-00834-B-201310-1-EN 2013 Nokia Solutions and Networks. All rights reserved. Public NSN is a trademark of Nokia Solutions and Networks. Nokia is a registered trademark of Nokia Corporation. Other product names mentioned in this document may be trademarks of their respective owners, and they are mentioned for identification purposes only.

nsn.com