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Gabrielle Butler AUDIENCE-The target audience for the magazine is pre-teenage- teenage approximately 11-15 years. It is mainly aimed at young females. This is clear from the colour scheme, phrases and language. For a readership who are interested in celebrities and teen stars. The main methods used to engage and attract this target audience are the girly pink and red colours, the typography, the use of slang and the contents. The typical contents include: o o o o Your OopsReaders send in the most shameful stories Gossip 2 GoThe month's hottest celebrity gossip The Wonderful World Of The Wanted-A page written by The Wanted Don't MissThe magazine picks some of the hottest films, TV programmes and games, plus the latest single reviews by a random celebrity Top Of The ShopsThe magazine picks out some of the hottest bargains, where you can buy them, and their price Real LifeThe magazine draws our attention to situations that happen in the real world The Surgeryoriginally called Star Therapy, this was hosted by a random celebrity who tries to sort out readers' problems. Your Letters
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(http://en.wikipedia.org/wiki/Top_of_the_Pops_(magazine))
Gabrielle Butler Rewards and incentives are advertised on the front cover through the Win! feature. Readers will have a chance to meet You Me At Six, Disturbed, Papa Roach, Buckcherry and Halestorm in the competitions. The headline Kerrang! is in the same position as in earlier editions and uses the standard font in capitals letters for reader recognition. The font looks like shattered glass. The image is placed in front of the text- this is a common aspect on a Kerrang front cover- this is part of the magazines brand identity. The use of strap lines at the top and bottom of the page is common for Kerrang! As is the use of information in the top right pug position. This magazine cover is successful in appealing to its rock and metal fans as it uses a large image of a well known metal stars- this will draw the fans in. The magazine does not stray from its theme as it only includes bands and musicians of this particular genre. This can reduce the size of the potential audience.
IDEOLOGY Kerrang! Began with the focus of the New Wave of the British Heavy Metal and the start of hard rock acts. Currently rock music is the bigger focus. Features and content are on hard rock and heavy metal with iconic all male bands on the front cover. This front cover fits with the house style as the stars are looking angry and violent. INSTITUTION Kerrang! is UK-based magazine published by Bauer Media Group. It was first published on 6 June 1981 as a one-off supplement of the Sounds newspaper. It is now a weekly magazine. It is named after the onomatopoeic word that derives from the sound made when playing a power chord on an electric guitar. Music focus has ranged from New wave to thrash to glam metal to nu metal to emo to metal core. In the early 2000s, it became the best selling British music newspaper. Kerrang! Enterprise has not only the print magazine but also a website, awards, TV channel, digital radio station, tour and rock chart. This range of media platforms is a strategy known as synergy. Kerrang! promote the products steadily through different broadcast mediums and thus attract new customers< all forms will refer to each other e.g. the Kerrang! website gives customers the option to subscribe to the magazine. International editions of Kerrang! Are available in Australia, Germany and Spain. Kerrang! represents an example of cross media ownership within the music magazine industry. Bauer media not only owns Kerrang! but also Q and MOJO AUDIENCE- from my research on the industry I found that Kerrang! is aimed at the youth and their lifestyles and it has a rocky edge. 45.3% female and 54.7% male readership. 51% of ABC1 profile. 56.1% aged 15-24 Source: NRS January 2012 - December 2012. Kerrang!s audience is niche. They mainly target that of males who have a deep interest in rock culture and music. They also are targeting a younger audience, when compared to Q Magazine. -Kerrang! also includes in depth articles and themes that are heavy rock and its background. Kerrang! has many engaging topics to interest the readership. The readers can get involved by replying to polls and surveys as well as sharing opinions and views. REPRESENTATIONS- The colour scheme follows the house style of Kerrang! I.e. black, white and splashes of yellow. These colours are often associated with the genre of rock/metal. The black and white contrast well against the alternating background colours. These colours will entice the audience. The contents pages follow the same colour scheme as the front cover. The double page spread will also do this as part of the brand identity.
Gabrielle Butler
Gabrielle Butler includes many features (Lily Allen singing in a floating capsule, Rolling Stones' old tour snaps, Broken Bells); interviews with The Black Lips, Darlia, Alan McGee and... Geordie Michael - Alan Partridge's mate! Plus album reviews from Torres and Lady Gaga. Live acts are featured e.g. Arcade Fire and The Killers. None of these are listed on the front page. Only the names of Jake Bugg, Chvrches and Lily Allen are listed by the masthead. LANGUAGE- Technical codes-The main colours used are a white background with a contrasting black. The typeface is very regular in style and is mostly in lower case with a contrasting background to the text box. At the bottom of the image there is a hand from the photographer/ reader which is extending to the new bassist. The reader will feel welcoming of the new player as he smiles and tilts his head slightly to the side suggesting friendliness and approachability. The camera angle is a low angle, close up shot - this is to emphasis the status of the band. Text included on the cover has a clear language, the font colour alternates as the reader scans down the introductory sell line. The main function of the message on the cover is to engage the reader in learning about the main feature.