Yourlastname 1 Student Name Professor Name Subject 8 May 2012 Market Segmentation Oral-B Geographic characteristics: products are

used both in the city and in the countryside; the population varies from 5 thousand to 4 million and more people depending on administrative division. The climate also has no sense, can be both continental and subtropical. The demographic characteristics: the age category varies from 6 to 65 years and more, because tooth brushing is the integral part of human life. Tooth-brushes are used by men and women. Large families and those that consist of one person apply to this sphere of segmentation. Depending on level of income it is possible to classify people both with small and with the high monthly income to the given category. The psychographic characteristics: the public class is high and average, on a way of life it can be cheerful persons, active people, aesthetes who care about the health, sociable, independent and prefer to make decisions by their own. People who prefer to act as others, easily carried away can be the consumers of Oral-B products. The behavioristic characteristics: the reason of buying the products can be ordinary or for a special case; quality, service and economy apply to required benefits. The status of the user is defined as regular; the intensity of consumption is active. People with strong level of devotion to this company apply to this category.

Yourlastname 2 Benefit: the consumers of tooth-brushes and means for care of an oral cavity expect to get as much as possible effective and painless brushing teeth from a touch, and removing small parts of food. Besides they want to get these means for reasonable price. Urban Decay Geographic characteristics: people living in such countries as Canada, France, Ireland, Italy, Spain, Great Britain, the USA, Holland apply to this cosmetic line because stale stores are located in this areas. The population varies from 500 thousand people and more; mostly they are big cities of an is moderate-continental and subtropical climate subject to the density of population. The demographic characteristics: the age of buyers who are interested in buying the products is within 21-40 years. Basically women and young girls use cosmetics; the size of family has no sense, but more often women without children or the big families with girls under 20 years use cosmetics. The size of income matters, because few people which level of month income is average and high, can allow good cosmetic preparation. By the nature of employment it is possible to allocate students, housewives, the women occupying high posts. The psychographic characteristics: the consumers of cosmetics apply to an average and higher class, they are women who like to look after themselves, independent, are ready to experiment, self-assured, coquettes, romantic natures, lead an active way of life, have many acquaintances and friends. The behavioristic characteristics: the reason of buying the purchase of this production can be both ordinary and in a special case, for example, wedding, a gift to the girlfriend, an important event. Depending on the status the consumer can be both the newbie and the steady customer.

Yourlastname 3 Benefit: the quality is the basic benefit that consumers of the given cosmetic line want to get. Also it is important that cosmetics should do for the type of skin and would not cause an allergy. Just for men The geographic characteristics: sales outlets are placed in Northern and the South America, Australia, Spain, Italy, Great Britain so that the inhabitants of these countries are potential consumers of the present production. The cities with population not less than 500 thousand persons apply to this category. The demographic characteristics: men at the age of 18 to 50 years, lonely and married, with average and high level of income, and also middle aged married women. By the type of profession it is possible to mark out experts, managers, the trading staff, qualified workers, students. The psychographic characteristics: such men believe in independence, wish to realize the intellectual and physical potential by their own, take pleasure in unpredictable life, ambitious and influential urban community, easy react to quickly changing circumstances in the society. The behavioristic characteristics: it is noticed that the men regularly get body care cosmetics. For women the purchase of cosmetics for men can be connected with a special case, a holiday. By the status of the user the consumers can be both the newbies and regular users. Benefit: the consumers wish to get the goods of high quality, which would protect a skin from irritation, fresh and have a good smell. Also the approach to get the goods for reasonable price is typical of the men.

Yourlastname 4 Safe-T-Proof I consider that the geographic method of segmentation approaches for company Safe-TProof. This company develops technologies of protection against earthquakes. It is the leader in preparedness for such disaster. The seismic hardware of this company can save lives of millions people, and also keep their property. This company is set up for cities in Northern and the South America, which are mostly susceptible to earthquakes. UPN Networks In my opinion, it is possible to apply behavioristic segmentation to this company. UPN Networks is the company, which provides various kinds of news, such as sport, weather, health and others. Users are the people, who lead an active way of life, keep up with fresh headline news, like to be well informed about events. Expedia Travel I consider that we can apply the behavioristic method of segmentation to this company. Expedia Travel provides services in transportation of tourists, booking, sailing of cruisers and placing of tourists in hotels. People, who like traveling to the different countries, prefer to have a rest with comfort, with the stable high and average income concern a behavioristic method of segmentation. MCI MCI company gives services for your home, including unlimited local and long distance calling packages, all long distance calls as low as 5 a minute, VoIP, prepaid phone cards with great low rates for Domestic and International calling, paying your MCI bill automatically and more. The best method of segmentation for this company is the benefit segmentation as

Yourlastname 5 consumers wish to get as much as possible convenient and fast payment of their bills, qualitative communication in the long distance.

Yourlastname 6 Works Cited Bases for Market Segmentation. Your Academic Encyclopedia. Notesdesk, n.d. Web Market Segmentation. NetMBA Business Knowledge Center. NetMBA, n.d. Web Possible Bases for Segmenting Consumer Markets. UNT Webmaster Dashboard. UNT, Web, February 06, 2002 Market segmentation - geographic segmentation. Tutor2u. Tutor2u, n.d. Web Demographic Segmentation. Exams tutor. Examstutor, n.d. Web Psychographic Segmentation In Practice. MarkMedia. MarkMedia, n.d. Web Behavioral Segmentation. Marketing91. Marketing91, n.d. Web