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MedIa PRIma
CATERING TO A NATIONAL AND INTERNATIONAL CONNEcTED AUDIENcE
The multiscreen video revolution is a global phenomenon, as viewers worldwide seek access to broadcast content beyond their television sets. When Media Prima Berhad (Media Prima or the Group), Malaysias No. 1 integrated media group and owner of four television stations, began running into frequent technical issues with its incumbent encoding systems, the company prioritized nding a partner that kept a keen eye towards effective delivery of multiscreen video to smart phones, tablets, PCs and other Internet-connected devices. The company knew it would take a top-notch solution to set its streaming offerings apart from competitors and it was determined to deliver nothing less than an optimal user experience. Where did Media Prima nd a video processing solution that was able to satisfy its innovation, quality, support and pricing requirements?
CHALLENGE
Stream Deliver
multiple live linear channels 24/7 the highest possible video quality Provide a superior user experience
SOLUTION
Retire Output
legacy encoding systems multiple adaptive bit rate formats a exible and easy-to-use platform
Leverage
BENEFIT
Complement Stream
Unprecedented
I became excited right away working with the Elemental support team as we achieved superior quality for the video output at each adaptive bitrate streaming level. Compared to our incumbent encoding solutions, I really appreciated Elementals focus on ease-of-use.
Elisa Mohd Isa Manager of New Media Support, Management Information Media Prima
400 SERIES
400 SERIES
SDI Router
Media Prima utilizes the functionality of Elemental Live to stream its four main channels in two formats: Adobe HDS and Apple HLS, using three unique bitrates for each: 300 Kbps, 700 Kbps and 1.2 Mbps for HDS and 200 Kbps, 600 Kbps and 1.0 Mbps for HLS. Lack of sufcient bandwidth is a persistent issue in Malaysia, underlining the need for superb video quality at these lower bitrates. Fortunately for Media Prima, the processing power of the GPUs in the Elemental encoder spares the media company from making a difcult choice between total number of bitrates and picture quality. Elemental Live allows the freedom to achieve both. We have high encoding standards because we want to make sure our mobile users can stream successfully, said Isa. It is very clear to us that Elemental has the best-inclass video processing systems.
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