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A

PROJECT REPORT ON

“A Study of Hotel Industry & Its Contribution Towards Tourist Attraction in Delhi / NCR”

Submitted in partial fulfillment of the requirements for the award of the Degree of

Bachelor of Business Administration BBA (T&TM)

To

GuruGobindSinghIndraprasthaUniversity, Delhi

Guide:

Submitted by:

P.K.Nayak

Jinny Thomas Enroll No.: 02620505011

BLS INSTITUTE OF TECHNOLOGY MANAGEMENT

Delhi- Rohtak Road, NH-10, Jakhoda, Bahadurgarh -124507

Batch (2011-2014)

1

CONTENTS

S No

 

Topic

Page No

1

Certificate (s)

 

2

Acknowledgements

 

3

List of Tables

 

4

List of Figures

 

5

Chapter-1:General Introduction (Industrial Background)

 

6

Chapter-2:Introduction to the Problem

 

7

2.1

Statement of the Problem

 

8

  • 2.3 Objectives of the Study

 

9

  • 2.4 Hypothesis

 

10

  • 2.5 Scope of the Study

 

11

Chapter 3: A Brief Description of the Organization Profiles

 

12

Chapter 4: Theoretical Perspectives

 

13

Chapter 5: Methodology

 

14

  • 5.1 Research Approach (Design)

 

15

  • 5.2 Data Collection Methods/Sources

 

16

  • 5.4 Sampling Plan

 

17

  • 5.6 Analysis Statistical Tool

 

18

Chapter 6: Data Preparation

 

19

  • 6.1 Data Analysis

 

20

  • 6.2 Hypothesis Testing

 

21

Chapter 7: Findings

 

22

Chapter 8: Limitations

 

23

Chapter 9: Conclusions and Recommendations

 

24

Appendices and Annexures

 

25

List of References

 

2

DECLARATION

I, Ms JINNY THOMAS, Roll No. 02620505011 certify that the Project Report

(Paper Code BBA

.......

)

entitled “A Study of Hotel Industry & Its

Contribution Towards Tourist Attraction in Delhi / NCR” is done by

me and it is an authentic work carried out by me. To the best of my knowledge and belief, the material embodied in this Report has not been submitted earlier for the award of any Degree or Diploma by any University or Institution.

Signature of the Student Date:

3

CERTIFICATE

Certified that the Project Report (Paper Code BBA Code No.) entitled

___________________________________________________”

done by

Mr/Ms___________________________________________________,

Roll

No. ___________

,

has been completed under my guidance and supervision.

Date:

Signature of the Guide Name of the Guide:

Designation:

Countersigned

Director

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ACKNOWLEDGEMENT

I would like to thank I.P University and BLS Institute for giving me the opportunity to

work on this project. I have gained valuable insight into the marketing research area

industry during the period of this project and this has allowed me to enhance my

knowledge & skills.

I would also like to convey my gratitude to

for her guidance, supervision and

valuable suggestions without which it would have been impossible for me to complete

the project report.

Her leadership throughout the report assisted me in further development of my

knowledge base as well as in implementing the knowledge that I have acquired as a

management undergraduate.

Thank you for your support and guidance.

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LIST OF TABLES

Table

Title

Page

No

No

1

Table 1: Coding of data

65

2

Table 2: Gender of the respondents

66

3

Table 3: Age of the respondents

67

4

Table 4: Current occupation of the respondents

68

5

Table 5: Monthly income of the respondents

69

6

Table 6: Residence income of the respondents

70

7

Table 7: Frequency of visiting Delhi / NCR

71

8

Table 8: Purpose of visit to Delhi

72

9

Table 9: Type of Hotel preferred

73

10

Table 10: Tourist spot near hotel

74

11

Table 11: Hypothetical Situation

75

12

Table 12: Rating of Shangri La

76

13

Table 13: Rating of Qutub Hotel

77

14

Table 14: Rating of Vivanta by Taj

78

15

Table 15: Rating of The Claridges

79

16

Table 16: Impact of guided sight-seeing on choice of hotel

80

17

Table 17: Recommendation of hotel to a friend

81

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LIST OF FIGURES

Figure No

Title

Page No

1

Figure 1: Sampling plan

50

2

Figure 2: Gender of the respondents

66

3.

Figure 3: Age of the respondents

67

4.

Figure 4: Current occupation of the respondents

68

5.

Figure 5: Monthly income of the respondents

69

6

Figure 6: Residence income of the respondents

70

7

Figure 7: Frequency of visiting Delhi / NCR

71

8

Figure 8: Purpose of visit to Delhi

72

9

Figure 9: Type of Hotel preferred

73

10

Figure 10: Tourist spot near hotel

74

11

Figure 11: Hypothetical Situation

75

12

Figure 12: Rating of Shangri La

76

13

Figure 13: Rating of Qutub Hotel

77

14

Figure 14: Rating of Vivanta by Taj

78

15

Figure 15: Rating of The Claridges

79

16

Figure 16: Impact of guided sight-seeing on choice of hotel

80

17

Figure 17: Recommendation of hotel to a friend

81

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LIST OF ABBREVIATIONS

S No

Abbreviated Name

Full Name

1

ITC

Indian Tobacco Company

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CHAPTER 1

GENERAL INTRODUCTION (INDUSTRIAL BACKGROUND)

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INDUSTRIAL BACKGROUND

1.1 HOSPITALITY INDUSTRY IN INDIA:

Before World War 11, most hotels in India were developed in locations that were

frequented by the British and Indian aristocracy. This period saw the development of hotels being undertaken by individual British and Indian entrepreneurs, with only a few com- panies owning hotels in India, such as The Taj Group--Indian Hotel Company (owned byJ. R. D. Tata) and Faletti's Hotel, East India Hotel Oberoi Group. The important hotels that were built during India's British period were:

The Rugby, Matheran (1876) The ~aj Mahal Hotel, Mumbai (1900) The Grand, Calcutta (1930) The Cecil Hotels, Shimla and Muree (1935)

The Savoy, Mussoorie (1936) India gained independence in 1947, and the hotel industry had a period in which no 1 hotel development took place. Upon his return from the Non-Aligned Movement Con- ference in 1956, Late Pundit Jawaharlal Nehru, then Prime Minister of India, recognized that tourism could be an engine for the country's economic growth and was inspired to / build quality hotels in India for visiting foreign dignitaries. This led to the first-ever

gov-

/ ernment investment in the hotel industry with the building of the Ashoka Hotel in New Delhi. The India Tourism Development Corporation (ITDC) was set up in 1966 as a corpora- tion under the Indian Companies Act of 1956, with the merger of Janpath Hotel India Ltd. and India Tourism Transport Undertaking Ltd. Today, ITDC provides a complete range of tourism services, including accommodation, catering, entertainment and shop- ping, hotel consultancy, duty free shops, and an in-house travel agency. The government gave the tourism industry another boost when it created the Minis- try of Tourism and Civil Aviation in 1967, separating it from the Ministry of Transport and Shipping, thereby recognizing that tourism was not simply about transporting people from point A to point B but had a much wider role to play in the nation's economy.

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Concurrently, Rai Bahadur M. S. Oberoi, Chairman of East India Hotels Ltd., was expanding his empire by constructing New Delhi's first modern multi-story hotel, which was franchised to U.S.-based Inter-Continental Hotels. The portfolio of Oberoi hotels consisted of The Cecil, Shimla; The Oberoi Grand, Calcutta; The Oberoi Clarks, Shimla; The Oberoi Palm Beach; and Gopalpur on the Sea. The Taj Mahal Hotel in Bombay was the next to follow this franchising trend in 1970 when it adopted an Inter-Continental hotel franchise for its new hotel in Bombay. Simultaneously, the Oberoi Tower Hotel under construction in Bombay entered into a franchise and management agreement with Sheraton. Holiday Inn also made its entry into India through franchising its hotel project in Bombay. This was the beginning of the methodical planning, designing, decorating, and furnishing of hotels in India, along with the installation of systems for operating various departments in a hotel. The training of managerial and other personnel was an important franchise benefit, and the first few batches of managers trained by the Inter-Continental Hotel Company set a new trend of competent professional hotel management for India's hotels that continues to influence and guide India's hotel industry today. Before the marketing impact of hotel franchising and hotel management by expatriate managers could be assessed and could proliferate, however, there was a surge of nationalism in India, resulting in the elimination of management service as an integral part of franchise agreements. In 1975 ITDC launched its hotel business with the acquisition of a hotel in Chennai, which was rechristened "Hotel Chola." The objective of ITDC's entry into the hotel industry was rooted in the concept of creating value for the nation. ITDC chose the hotel industry because of its potential to earn high levels of foreign exchange, create a tourism infrastructure, and generate large-scale direct and indirect employment. Three Welcome Group Hotels were commissioned between 1975 and 1977; these were non-franchised hotels, inspired by the slogan "Be Indian, Buy Indian" and using Indian expertise. Ultimately, however, these hotels adopted the Sheraton system in 1978 and used the services of expatriates for the purposes of upgrading staff training and installing Sheraton operating systems-all without a management contract. This gave the Welcome Group a good start. It must be noted, though, that it took time for these hotels to achieve

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substantial foreign occupancies. The tacit discouragement of foreign franchising by the government led the leading Indian hotel companies namely The Taj, the Oberoi hotels, and the Welcome Group-to launch their own franchising and management programs, giving rise to indigenous franchise operations. Their focus, however, was the 5-star and 5-star-deluxe categories of hotels. Such hotels were located in the prominent metropolitan cities and a few select resorts, leading to a concentration of franchised hotels in these areas. Motivated by the success stories of the hotels in the metro cities, individual entrepreneurs began constructing hotels in secondary cities/resorts during the late 1970s. When India agreed to host the 1982 Asian Games, a boost was given to the country's hotel industry. The government announced a national policy on tourism and outlined the country's tourism development objectives. This policy was timed to help the country meet the huge need for hotel rooms in New Delhi, the venue of the Asian Games. The government granted licenses for building hotels to the Ta jTaj Palace, Asian Hotels Hyatt Regency, India Tourism Development Corporation-Lodhi Hotel, Samrat Hotel, Kanishka, Le Meridien, and Surya Sofitel, with the stipulation that their new hotels had to be completed in time for the games. With the opening of these hotels, hotel franchising in the first-class/5-star hotel segment within the metro cities got further strengthened. It also gave rise to the fallacy that tourism was an elitist activity that lacked mass appeal. Over the years, the Indian hotel industry has achieved a significant level of maturity, and most of the major hotel chains have effectively established specific brands to target different segments of the market. For example, East India Hotels (The Oberoi Group) has the Trident brand of hotels targeting the business segment and the Oberoi brand in the 5-star-deluxe segment. International chains such as Six Continents, Carlson Group, and Choice Hotels have adopted the strategy in India that they follow globally for entering the budget business segment with their Holiday Inn, Country Inns and Suites, and Quality Inn Brands, respectively. The vear 2000 saw a positive performance for the Indian hotel industrv vis-5-vis its :

Lack luster performance over the previous five years. The impact of an improved micro- environment and a relatively stable political climate enabled the industry to recover from

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consistently declining average room rates and occupancy rates. This improvement in the overall macro-economic scenario in 2000 led to an increase in business confidence. The current Indian hotel market reflects the fact that hotel demand has improved after a period of two or three years. However, hoteliers are concerned about the new sup- ply of hotels, which, at an estimated room size of 100 rooms per hotel, reflects an increase of 9,900 additional hotel rooms in India, or approximately 11 percent of India's current hotel-room supply Opportunities still exist for the budget-hotel cateaorv and, in a few instances, for the mid- market hotel sement. Hotel owners must use this time to consolidate and carrv out -1 improvements to their properties to prepare for better times ahead. Many of the new hotels currently under development should find when they open that the demand for hotel rooms is stronger than the demand that exists today There will be further development also of heritage and boutique hotels in the future. Already, numerous palaces in Rajasthan and other areas close to Delhi are being con- verted for this purpose. Weekend destinations are becoming popular spots with mem- bers of the younger generation who want to escape the bustling life in the metros. On the tourism front, the central and state governments are aggressively pursuing the tourism agenda, marketing the beaches of Goa and Kerala, along with other noteworthy heritage destinations such as Jaipur, Udaipur, and Jodhpur. Rising income levels in India have enabled the industry to attract a higher number of domestic tourists to such destina- tions. The depreciation of India's currency will have a two-fold positive impact on the industry in the short run. With 70 percent of the revenues of the major hotels coming from foreign tourists, foreign exchange earnings should improve operating margins. In addition, deprecation should also result in India's becoming a more attractive (less expensive) tourist destination for foreigners. Because of the terrorist attack on New York City in September, 2001, and the resulting war on terrorism, there has been a shift in focus in marketing activities in India, with an emphasis being placed on domestic tourism and on tourists from the Far East and Japan. Domestic corporate travel is likely to go down, and foreign travel is 100 percent restricted to essential travel only. Inbound reservations to India dropped by 19 percent

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immediately after the September 11 terrorist attack and are expected to further go down by 40 percent. Domestic travel is expected to fall by 15 percent.

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CHAPTER 2

INTRODUCTION TO THE PROBLEM

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A Study of Hotel Industry and its contribution towards tourist attraction in Delhi / NCR

  • 2.1 Statement of the problem:

With a number of hotels situated in Delhi / NCR specially near tourist spots and with the competition increasing day by day the consumers have become very particular with their choices and its difficult for a particular group of hotels to gain a significant market share.

  • 2.2 Objectives of the study

    • a. To study the Hotel Industry of Delhi / NCR.

    • b. To study the factors which influence the decision of consumers to select a hotel in Delhi / NCR

    • c. To study the hotels in terms of tourist spots situated near the hotels in Delhi / NCR

  • 2.3 Hypothesis

  • A hypothesis (H) is an unproven statement or proposition about a factor or phenomenon that is of interest to the researcher. It may be a tentative statement about relationships between two or more variables as stipulated by the theoretical framework or the analytical model. Often a hypothesis is a possible answer to a research question. Hypothesis are declarative and can be tested empirically. An important role of a hypothesis is to suggest variables to be included in the research design.

    H0 (null hypothesis): Customers prefer hotels situated near tourist spots in Delhi / NCR H1 (alternate hypothesis): Customers do not prefer hotels situated near tourist spots in Delhi / NCR

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    2.4 Scope of the study

    • a. It is aimed to study the Hotel Industry in Delhi / NCR.

    • b. To carry out a market survey of Hotel Industry in Delhi / NCR. For this purpose

    the geographical area selected is States other than Delhi and National Capital Region, India. And the data is collected through a questionnaire that is attached as Annexure I.

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    CHAPTER 3

    ORGANIZATION PROFILE

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    3.1 ITC MAURYA, NEW DELHI

    ITC Maurya, a premier luxury hotel in Delhi is named after the famous „Mauryan” dynasty which gave Indian history its golden age where art, culture and architecture flourished. This luxury hotel in Delhi has 438 rooms, including 25 uniquely-designed suites, are available in a bouquet of room categories, from the Executive Club which

    pioneers a tradition in corporate hospitality to the Towers‟ eight luxurious floors of

    elegance and tranquillity. ITC one rooms our premium room category offers an allergy friendly environment with magnificent decor, impeccable service, and the latest in

    modern conveniences and amenities. Behind the lavishness is a crisp efficiency and a deep understanding of the needs of the global traveller.

    A

    Capital

    Address

    In the verdant, ridge fringed enclave of Chanakyapuri, the stateliness of ITC Maurya

    aptly

    reflects

    the

    quiet

    dignity

    of

    it

    location.

    Situated in the diplomatic enclave of New Delhi, in close proximity to the corridors of power in the capital city, ITC Maurya has long been the favoured accommodation of

    heads

    of

    state,

    royalty

    and

    business

    leaders

    from

    across

    the

    world.

    Steeped

    in

    History

    Inspired by the grand Mauryan dynasty, one of the world‟s largest and most powerful

    kingdoms at its zenith, this 5 star luxury hotel expresses the refined graciousness and

    majesty

    of

    this

    mighty

    empire.

    It also reflects the many intriguing facets of the Mauryas and their „Golden Rule‟, from

    the enigma of the Buddhist King Ashoka who was considered, at once, the most ferocious and the gentlest rulers of all time, the invincibility of Chandragupta and the unfathomable cunning of his advisor Chanakya and the grandeur of the dynasty.

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    Refined

    Artistry

    Replete with historical allusions that have sprung to life with the refreshing vitality of

    contemporary interpretation by some of India‟s finest artists, ITC Maurya boasts a

    priceless

    and

    exquisite

    collection

    of

    art.

    In fact even its architecture has been inspired by Buddhist stupas, while its dome shaped lobby splashed with the stunning „procession of life‟ painting by Krishen Khanna, has been modelled on the ancient Buddhist Chaitya cave temples in Karla, Maharashtra.

    Culinary

    Excellence

    a significant feature on the itineraries of gourmets across the world, ITC Maurya‟s

    restaurants promise an uncommon experience of authentic Indian and international cuisine. Its award winning globally acclaimed restaurants are integral to the care and attention ITC Maurya accords to your indulgence when you stay here.

    3.1.1ABOUT THE HOTEL Nestled in greenery, in the heart of Delhi‟s exclusive Diplomatic Enclave, ITC Maurya

    A Luxury Collection Hotel, is a tribute to the Golden Age of the Mauryan Dynasty the first dynasty of India‟s empire builders dating back to the 3rd century BC. An imposing

    structure of superb luxury, the central lobby of the hotel recreates the panelled dome of a Chaitya, or Buddhist hall of worship with a splendid painted mural showing India in all its diversity.

    3.1.2 LOCATION:

    ITC Maurya is centrally located for business meetings, events, recreation, high end retail

    therapy, dining, and those travelling for both business and leisure. It is in close proximity to the Presidential Palace, India Gate and the world famous shopping district of Connaught Place. The hotel houses exclusive work from eminent Indian artists, allowing you to experience

    India‟s rich cultural heritage.

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    Acknowledged as the preferred residence of global leaders, ITC Maurya has had the privilege of hosting heads of state and business leaders for over 30 years. Also, the hotel has established industry benchmarks in its safety and security, wide choice of room/suite categories and dining options. ITC Maurya is a Green Hotel endorsing Responsible Luxury. It is certified as the world's first LEED EB* (Leadership in Energy and Environmental Design) Platinum rated hotel by the US Green Building Council. City Centre (Connaught Place) - 6 km International Airport - 14 km Domestic Airport - 7 km Railway Station - 9 km India Gate - 8 km

    3.1.3 ACCOMODATION:

    Luxury, space and service offered with warm courtesy and a smile that captures the essence of India. The hotel has 438 rooms, including beautifully designed suites. The different room categories are all designed to meet the needs of our various guests and include:

    Executive Club Rooms (288 sq.ft.) - Elegant rooms with contemporary in-room facilities and efficient service, the Executive Club Rooms have been designed to meet the needs of the discerning business traveller. Executive Club Exclusive Rooms (330 sq.ft.) - Experience luxury with dark wood panelling, soft decor and spacious bathrooms with walk-in shower chambers. Exclusive access to The Lounge with tea service and special beverage discounts. Eva Rooms (330 sq.ft.) - Designed especially for the single lady traveller, the Eva Rooms are located in the Executive Club Exclusive block with special amenities and women butlers. The Towers (440 sq.ft.) - Housed in a quiet and exclusive block with a private check-in and check-out reception, butler service, lounge access and complimentary buffet breakfast, evening cocktails and hors‟d‟oeuvres. These spacious rooms with state-of-the-

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    art in-room facilities are also the first hotel rooms in India to use a six-step process to make them allergy free. ITC One Rooms (575 sq. ft) - These rooms redefine the power of space and are the ultimate in opulence and comfort. One of the largest luxury rooms in New Delhi, each

    room offers an exciting „digital valet‟ with an iPad console, high definition TV, walk in

    wardrobe and a 4 fixture luxurious bathroom. Facilities include personalized express in- room check-in and check-out, exclusive complimentary breakfast at West View, complimentary lounge access with evening cocktails and hors‟d‟oeuvres at the Summit Lounge. Deluxe & Luxury Suites (485 sq.ft. to 1022 sq.ft.) - Beautifully designed with a harmonious balance between the classic and the modern, these sprawling suites define grandeur and luxury. Presidential Suites (1400 sq.ft. to 4800 sq.ft. for Grand Presidential Suite) - The exclusive Presidential Suites are synonymous with opulence, luxury, comfort and style. Equipped with a state-of-the-art business and security features, these suites become your own private residences with a dining room, opulent sitting rooms, spacious bathrooms and kitchenette.

    3.1.4 FACILITIES AND SERVICES AT THE HOTEL:

    Step into the Spa and discover beauty beyond skin while you relax and rejuvenate yourself. Spa Journeys: Discover the power of Ayurveda. Allow yourself to drift away on a quest for solitude where indigenous spices and herbs bring you peace and comfort. Revitalizing Body Treatments: In ancient India, it is a tradition to prepare the body through a cleansing ritual. To honour this, they have created various body scrubs to help cleanse the body and improve skin tone. Massage Rituals: Relax your mind, body and soul with one of their mystic massages that help to increase circulation, remove physical tension, nourish the skin and leave you relaxed. Ayurvedic Rituals: Their wellness-enhancing rituals are uniquely designed to detoxify, purify and bring balance, wellbeing and energy to the body and mind.

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    Enjoy their complimentary services which include the Steam, Sauna, Jacuzzi and Gymnasium with life fitness gym equipment, exclusively for our Guests. They also offer classes in Take Home Fitness, Circuit Training and Yoga. Splash into the cool outdoor pool, lounge on their Sun Deck, order yourself a refreshing mocktail and de-stress yourself. The Beauty Salon offers Hair and Beauty treatments for both men and women. Let their experienced staff take care of you and meet any of your specific needs in the calming environment of their salon. Take care of your shopping desires by taking a walk around our Lobby. From watches to fashion to bags to tempting pastries we have it all! Mont Blanc for Writing Instruments, Watches and Bags l The Cigar Republic for an exclusive range of Cigars l The Regent for Watches l Wills Lifestyle for Clothes & Accessories l The Gourmet Pastry Shop for Cakes, Pastries & other bakery delights. A full service business centre is located in the North Shopping Arcade to cater to all your business requirements. Wi-Fi/high speed broadband internet access available. While staying at our Hotel, you have access to our exclusive elegantly designed Lounges the perfect place to carry out your meetings. Summit Room I 16th Floor Lounge I ITC One Upper Crust Lounge I Towers Club *Lounge access varies according to your room category. Located in the main Lobby, the Travel House Desk will help you plan your days in Delhi and get the most out of your trip from sightseeing to shopping to eating out! Contact them for any travel information you may need. Reservations can be made at the Travel Desk at the Lobby for the same.

    3.1.5 RECREATION AND OTHER SERVICES:

    Classic Golf Resort

    ITC‟s Classic Golf Resort, the first Jack Nicklaus Signature Championship course in

    South Asia, is located in Manesar. The 27 whole course in the championship layout is spread over an area of 300 acres, at the foothills of the Aravalli range. The lush green resort comes as a breath of fresh air amidst the crowded city and is just a 45 minute drive from

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    New Delhi. A members only Course, we offer exclusive entry at special rates to our Guests. ITC Hotels Green Lounge at the IGI Airport On the departure from New Delhi, make your way to Terminal 3 and relax in the comfort of ITC's Green Lounge. Enjoy full assistance and services available at the Lounge including:

    Sheraton New Delhi Located amidst the hustle-bustle of the busy market area of Saket in South Delhi, Sheraton is just half an hour away from the domestic/ international airport and is in close proximity to key business districts. Sheraton also houses Baywatch, the bright sun drenched coffee shop which is a popular meeting place for the residents. The hotel attracts a large number of business travellers and foreign leisure groups. Discover Incredible India! Embrace the warmth of ITC Hotels around India as you explore the country. Circuit Breaks close to Delhi:

    Enjoy Royal Splendor at ITC Mughal, Agra Sprawling over 35 acres of luxurious gardens and in close proximity to the Taj Mahal, the ITC

    Mughal is a fitting tribute to the great Mughal builders of the past. The only Indian Hotel to have won the prestigious Aga Khan Award for its excellence in architecture, ITC Mughal offers exceptional dining options for a culinary extravaganza. Rejuvenate and pamper yourself at the award winning Kaya Kalp, the Royal Spa at ITC Mughal that offers the ultimate luxury spa experience spread over 99,000 sq ft. From a unique new appreciation of nature to the stylish enjoyment of sport as an indulgence, ITC Mughal offers royal recreation with cricket, chip & putt golf, all-terrain vehicles, tandem cycles, tennis, play-stations, billiards and more. Capture the Spirit of Rajasthan at ITC Rajputana, Jaipur

    Take in the exuberance of the „Pink City‟ of Jaipur known for its‟ historical forts, palaces

    and bustling bazaars. While at Jaipur, stay at the ITC Rajputana Hotel, just 0.5 km from

    the city centre. Soak in the rich culture and royalty of Jaipur, reflected in the Hotel‟s regal

    design.

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    Fresh, hot snacks available throughout the day I fresh fruits I breakfast and dinner buffet. Beverages including a choice of branded hard liquor I chilled beer I wine I scotch whiskey juice I soft drink. Flight information display and services I WI-Fi internet access I TV I International magazines & newspapers. Exclusive VIP room for important guests. So step into our Green Lounge and let us take care of you before your flight takes off.

    3.1.6 LUXURY CUISINE:

    Over the

    years, ITC Hotels has earned

    a reputation for excellence in its culinary

    endeavors by training the spotlight on the best of Indian and international culinary

    traditions, distinguishable by their authentic flavors and quality ingredients.

    ITC Maurya, particularly, has consistently proven to be the most popular dining

    destinations

    in

    New

    Delhi.

    From the robust flavors of the North West Frontier and the refined pleasures of royal Indian traditions, to the delectable flavors from the West and the Far East, all paired with an extensive collection of the finest beverages, the restaurants at ITC Maurya promise an inspiring culinary experience, unmatched by any other in New Delhi.

    Bukhara

    The romance of the rugged North West Frontier comes alive at this authentic, award

    winning restaurant

    making

    it

    a

    landmark

    dining

    destination

    in

    New

    Delhi.

    A key feature on the itinerary of practically every visitor to New Delhi, Bukhara recreates the charm of the traditional clay oven or tandoor with its delicious menu of succulent

    tandoor-cooked kebabs, vegetables

     

    and

    breads.

    Once a rustic cuisine, it

    was enjoyed in

    the harsh rugged terrain of the North West

    Frontier,

    bringing

    comfort

    and

    succor

    to

    diners,

    with

    its

    warm,

    robust

    flavors.

    Today, Bukhara has perfected the art of this cuisine, evident in its star dishes such as the

    Sikandri Raan, the iconic Dal Bukhara and the various platters that offer a sampling of

    25

    the

    menus

    best

    features.

    A beacon of culinary excellence across the globe and the undisputed pride of India, Bukhara has won innumerable accolades over the years, making it the only globally recognized Indian restaurant and the preferred dining destination of gourmets, presidents and heads of state for over 35 years.

    Dum Pukht

    The refined culture of courtly dining has been elevated to a sublime art at this award

    winning restaurant

    in

    New

    Delhi.

    Reviving the artfulness of courtly manner, presentation and cookery from across the country, Dum Pukht brings you the grand cuisine of India in an ambience that is truly regal. Its surprising array of aromatic dishes slow cooked in sealed deghs with handpicked spices to impart a delicate, alchemical infusion of flavors and textures and its impeccable,

    indulgent

    service

    have

    won

    Dum

    Pukht

    high praise and numerous accolades.

    Among these is the distinction of being Asia‟s first recipient of the Golden Fork Award.

    Golf Bar

    A warm ambience that encourages camaraderie and relaxation, the finest selection of wines, whiskies, other spirits and premium brands of cigars from across the world in New Delhi, and the company of good friends The Golf Bar at ITC Maurya offers the perfect venue for a laidback tête-à-tête, in the refined environs of a cozy bar styled on an English Country Club drenched with the spirit of golfing legends.

    Big leather couches, arm chairs and casual seating make it the perfect place to unwind and enjoy yourself.

    My Humble House

    This elegant rooftop restaurant at ITC Maurya presents a delicate spread of Neo Classical

    Chinese cuisine, which essentially translates to the sublime marriage of traditional

    Chinese

    cuisine

    with

    26

    global

    touches.

    Designed to express understated grace with minimalist decor, the ambience at My

    Humble House is enhanced by an elegant outdoor water tank and seating that stretches

    outdoor

    almost

    as

    if

    into

    the

    sky.

    The menu presents a lyrical exploration of sublime dishes not only in their fine balance

    of

    tastes,

    textures

    and

    presentation,

    but

    also

    in

    their

    poetic

    names.

    An extensive bar of the finest wines and other beverages makes for a well paired exquisite meal which strikes the perfect balance between the refined ethos of Chinese dining with contemporary aesthetics.

    Pavilion

    This cheerful 24-hour restaurant offers a fine spread of Indian and inventive international

    cuisine in a spacious and affable ambience ideal for round-the clock dining in New Delhi

    with an elaborate buffet

    and

    a

    wide

    choice

    of

    a-la-carte

    fare.

    Overlooking the open air swimming pool at ITC Maurya, Pavilion offers the perfect option for day and night dining with its cheerful ambience, elegant interiors, extensive beverage library and the warm attentiveness of its service associates.

    West View The Grill Room West View, our rooftop restaurant with a breath-taking view of Delhi's green belt, offers irresistible contemporary western cuisine. An extravagant choice of grilled meats, fresh

    garden produce and breads

    straight

    from

    the

    oven.

    West View brings you a careful selection of the most exquisite flavors from the Western world. With traditional recipes from remote France chateaux, grill houses on the East and West coasts of America, rosy kitchens of English manors, leisurely Mediterranean villas and bustling German marketplaces, West View covers a wonderful plethora of a variety

    of

    fine

    27

    cuisines.

    Initiated at the Enoteca- The wine library, your wine of choice is graciously served at your table. The restaurant has no written menu and the menu changes daily, celebrating the ingredient and showcasing the freshest produce used in preparing the day's well

    contemplated

    signatures.

    The Dessert Gallery is exquisite selection including traditional puddings. The Pudding Club features elegant puddings like the Madagascan Chocolate Pudding, served with Hazelnut. A cheese trolley is rolled in. Artisan cheese with home-made fruit compotes.

    The key to the subtle pleasures of the Western cuisine is how its flavors transform to open up and entirely new and surprising palate of flavors when paired with the right beverages. The Enoteca at West View- The Grill Room is stocked with some of the finest wines and beverages to transform your dining experience into an exquisite culinary journey of discovery. Our sommeliers will be pleased to assist you in your selection with

    each

    course.

    Make an eminent culinary journey through the occidental meal, with us at West View- The Grill Room.

    The Gourmet Shop

    With a fresh contemporary look, an entire new range of gourmet indulgences and delightful new packaging in cheery hues, the ITC Maurya Gourmet Shop is burgeoning with surprises! The vibrant orange walls contrasted with dark wooden shelves overlooking lush green lawns, form the perfect backdrop for the premium delicatessen delights on offer. Choose from rich velvety cakes, decadent pastries, artisan chocolates, gourmet sandwiches and a whole range of sweet &savory delights crafted by the ingenious pastry Chefs of ITC Maurya. Pick from classic cookies like Honeybee & Peanut butter or exquisite flavors like Linzer, Lemon Butter Fingers and Cranberry Fusion. To deal with your hunger pangs, try the Gourmet sandwiches loaded with the

    28

    freshest ingredients or pick from an assortment of quiches. Don‟t miss out on the freshly

    baked gourmet breads straight from the bakery including wholesome pizza breads, multigrain loafs, baguettes, focaccia and more. For any special occasions, you may reach out to the Chefs to create bespoke cakes according to your requirements.

    Ira The Waterside Bar

    Located at the pool side deck, this is a refreshing retreat amidst sparkling azure water, soothing green foliage, warm candle lights & soft lounge music, with the finest selection of spirits. Enjoy a glass of wine or your favorite cocktail as you relax and unwind in the evenings. A perfect place for a drink before you dine, or for a night-cap.

    3.1.7 MEETINGS AND EVENTS:

    Luxury Events

    For long now, New Delhi has been not only the political capital of the country, but also the fashion capital – a glittering constellation of the city‟s most powerful and beautiful people. At ITC Maurya, New Delhi‟s leading 5 star luxury hotel, we understand how this

    translates

    to

    the

    way

    you

    host.

    Features

    Meeting

    and

    Event

    Facilities

    Audio

    Visual

    Equipment

    and

    Technicians

    Translation

     

    Services

    Wireless

    High

    Speed

    Internet

    Access

    in

    All

    Meeting/Event

    Facilities

    (Charge)

    Projector

    KamalMahal

     

    A magnificent hall with tastefully done interiors, Kamal Mahal is famous for catering to state banquets for world leaders, corporate gala dinners, exclusive private luncheons, wedding celebrations, conferences, symposiums and much more. Located at the Lobby level, comprising one large hall which can be divided into three

    29

    different spaces with sound proof separators, Kamal Mahal is equipped with facilities like Wi-Fi/ high speed broadband internet, extensive audio-visual support and offsite catering

    services and of course the undivided attention and assistance of our associates from the moment you decide to make your bookings, until your event has been wrapped up, satisfactorily. The magical mood lights, the crystal glassware, signature dishes and personalized service make for an unforgettably luxurious experience that is sure to make a lasting impression

    on

    Nandiya-Gardens

    your

    guests.

    A verdant, beautifully landscaped garden that overlooks the richly forested Delhi-ridge, Nandiya Gardens offers a serene and elegant ambience for all manner of occasions.

    Its most dramatic decoration an eleven foot bronze caste figure of Ashoka, enigmatically and sensitively portrayed “at the moment of his spiritual transformation”

    from a victorious king to a thoughtful Buddhist by artist Meera Mukherjee Nandiyan Garden captures the tranquility of a peaceful retreat. 5 star luxury banqueting facilities with a choice of gourmet dining options and the unobtrusive attentiveness of our service associates Nandiyan Gardens offers the perfect venue for weddings, celebrations, parties and banquets and luxury events of all kinds.

    Sakya

    , is a newly added venue at the lower lobby level, offers versatile options for conferences,

    meetings, banqueting, gala social events and pre & post wedding events, receptions and more. Modern and elegant with beautiful wall etchings, this is the perfect venue for intimate gatherings.227 sq. mt including two perfection areas, the hall can accommodate

    195

    guests

    at

    a

    time.

    Sakya can be divided into 3 smaller halls to meet special requirements with pre-function areas attached to all. The smaller rooms can be used as VIP areas, break-out meeting

    rooms

    or

    for

    staging

    and

    display spaces.

    Chaitya

    30

    Chaitya is a warm and luxurious venue with etched mirrors, paneled walls, linear pendant Italian Chandeliers and its own bar area. This is the perfect venue for an intimate gathering of 120 guests. It may also be used together with the Sakya for gala receptions of a maximum of 250 guests.

    3.1.7 AWARDS:

    Awarded LEED EB* (Leadership in Energy and Environmental Design) Platinum Certification 2010 from the U.S. Green Building Council.

    FHRAI (Federation of Hotel & Restaurant Association of India)

    Award for Environment Champion of the year 2010. „Water Efficient Unit-Within the Fence‟ award in the 7th CII

    National Award for Excellence in Water Management. Best Celebrity Hotel award at the Hospitality India Awards,

    2010.

    Best North Indian Restaurant award for Bukhara & Dum Pukht

    by Times Food and Nightlife Guide Awards 2011. Winner of the Business Hotel Category award at India Today

    Travel plus Top list Survey 2010-11. Winner of Today‟s Traveler Award 2010 for the Best Luxury

    Metro Hotel. Service Excellence Award for Dum Pukht by HT City Crystal Award 2011.

    31

    3.2 VIVANTA BY TAJ:

    There's a new buzz in New Delhi. Just 17 km from the domestic airport and a mere 22 km from the international terminal. Located in close vicinity of Delhi's prominent landmarks such as the Lodhi Gardens, Humanyun's Tomb and The Indian Habitat Centre. A short 10 min drive to the city's main commercial, shopping centre Connaught Place. Drive in from the airport delighting in backseat surprises (we're not revealing here). You'll see how we mean business in a quiet efficient way from the moment you step in. The lobby is a unique mix of chic and classic. Vivanta by Taj - Ambassador, New Delhi is an INTACH listed heritage building, built in 1945 by the colonial architect Walter George is a poetic medley of British and Art Deco style. This arrival zone sets the tone for guestrooms and banquet facilities that deliver the ultimate in urban relaxation. Get set to be delighted with small surprises from the moment you enter. Discover the most happening restaurants which create an enticing food corridor offering the best in world cuisine. Technology is woven through it all. Vivanta by Taj - Ambassador, New Delhi has all the entertainment and connectivity options today's traveller requires. Become a part of our world. Feel the pulse of an international business and conferencing destination. Soak in the colonial charm. Experience the buzz.

    3.2.1 ROOMS:

    RELAX. REFRESH.

    The spaces have it all worked out. Across 88 rooms and 12 Deluxe Allure Suites. They know what you must have and then add to the delight! Clever surprises and the best of technology. Each room features ergonomically designed mobile work desks with special

    task lighting and stylish designer work chairs. So also hi-tech electronics for internet access, LCD televisions, distinctive custom lighting and outstanding storage facilities. Enjoy the luxury of high ceilings, a private balcony, and newly designed colonial bathrooms with a bathtub. De-stress options such as a special Rest Easy menu and dual massage showerheads add luxury to your stay. The styling and the décor suits both business and leisure travellers. Very modern. Very in.

    32

    SUPERIOR CHARM

    Ah! The pleasure of high ceilings, a private balcony and newly designed colonial bathrooms with a bathtub. Superior Charm rooms are located on all floors of the hotel and have a private balcony. The room design offers a palette of local colours, materials and fabrics. All Superior Charm rooms have a Treat Yourself mini bar, DVD player on request, LCD television, and 2 line phones and are fully wired for connectivity.

    SUPERIOR CHARM AMENITIES AT A GLANCE

    Superior Charm - 256 - 434 sq ft

    Ergonomically designed study table and chair

    Interactive Television - LCD TV screen in all rooms

    Dual line telephones

    Bath amenities are Forest Essentials made from natural ingredients

    100% cotton robes

    Egyptian cotton towels

    Wall-mounted makeup mirror, hair drier and scale

    Electronic safe

    High Bandwidth wireless Internet (usage fee applies)

    Complimentary personal tea/coffee makers, mineral water & newspapers. Use of pool and fitness centre

    Treat Yourself cabinet with a selection of health drinks, snacks, chocolate

    Rest Easy menu with choice of pillows

    24-hour in room dining

    Non-smoking rooms available

    Housekeeping service twice daily - morning cleaning and evening turndown

    Rollaway beds and cribs available on request

    DELUXE DELIGHT

    The discerning love to look out. And Deluxe Delight rooms have more than just

    a

    business outlook. They face the garden, the front lawn or Humayun Road. Elegant,

    33

    modern, and above all comfortable, these rooms are extra spacious. All rooms in this category have a Treat Yourself mini bar, DVD player on request, LCD television, and 2 line phones and newly designed colonial bathrooms with a bathtub. Sink in.

    DELUXE DELIGHT AMENITIES AT A GLANCE

    Deluxe Delight - 338- 527 sq ft

    Ergonomically designed study table and chair

    Interactive Television - LCD TV screen in all rooms

    Dual line telephones

    Bath amenities are Forest Essentials made from natural ingredients

    100% cotton robes

    Egyptian cotton towels

    Wall-mounted makeup mirror, hair drier and scale

    Electronic safe

    High Bandwidth wireless Internet (usage fee applies)

    Complimentary personal tea/coffee makers, mineral water & newspapers. Use of pool and fitness centre

    Treat Yourself cabinet with a selection of health drinks, snacks, chocolate

    Rest Easy menu With choice of pillows

    24-hour in room dining

    Non-smoking rooms available

    Housekeeping service twice daily - morning cleaning and evening turndown

    Rollaway beds and cribs available on request

    PREMIUM INDULGENCE

    Premium Indulgence rooms give you more. Much more than just a bedroom and sitting area. More style. More space. All rooms in this category have a Treat Yourself mini bar,

    DVD player on request, LCD television, and 2 line phones and newly designed colonial bathrooms with a bathtub.

    34

    PREMIUM INDULGENCE AMENITIES AT A GLANCE

    Premium Indulgence - 404 - 465 sq ft

    Ergonomically designed study table and chair

    Interactive Television - LCD TV screen in all rooms

    Dual line telephones

    Bath amenities are Forest Essentials made from natural ingredients

    100% cotton robes

    Egyptian cotton towels

    Wall-mounted makeup mirror, hair drier and scale

    Electronic safe

    High Bandwidth wireless Internet (usage fee applies)

    Complimentary personal tea/coffee makers, mineral water & newspapers. Use of pool and fitness centre

    Treat Yourself cabinet with a selection of health drinks, snacks, chocolate

    24-hour in room dining

    Non-smoking rooms available

    Housekeeping service twice daily - morning cleaning and evening turndown

    Rollaway beds and cribs available on request

    DELUXE ALLURE SUITE

    Deluxe Allure Suites have many shades. Just when you thought it couldn't get better, we've made it bigger. With 533 to 722 sq ft containing the finest creature comforts across

    two spacious rooms. The stylish design cues make these suites extra special. Give in to a spacious living room, bedroom and a study, wardrobe or dining room. These rooms are well equipped with guest amenities including high ceilings, private balcony, spacious bathrooms, and international direct dial facility, and wireless Internet access, safes at the reception, channel music, and plasma television with satellite programmes. All rooms in this category have a Treat Yourself mini bar, DVD player on request, LCD television, and 2 line phones and newly designed colonial bathrooms with a bathtub.

    35

    DELUXE ALLURE SUITE AMENITIES AT A GLANCE

    Deluxe Allure Suite - 533 - 722 sq ft

    Ergonomically designed study table and chair

    Interactive Television - LCD TV screen in all rooms

    Dual line telephones

    Bath amenities are Forest Essentials made from natural ingredients

    100% cotton robes

    Egyptian cotton towels

    Wall-mounted makeup mirror, hair drier and scale

    Electronic safe

    High Bandwidth wireless Internet (usage fee applies)

    Complimentary personal tea/coffee makers, mineral water & newspapers. Use of pool and fitness centre

    Treat Yourself cabinet with a selection of health drinks, snacks, chocolate

    24-hour in room dining

    Non-smoking rooms available

    Housekeeping service twice daily - morning cleaning and evening turndown

    Rollaway beds and cribs available on request

    3.2.2 WORK AND PLAY

    BUSINESS CENTRE

    Your work. Your terms. The lines between business and leisure become more blurred all the time. Our guests need to be ready to work, or play at a moment's notice so that's what

    Vivanta

    by

    Taj

    provides.

    The entire hotel is wired for connectivity but sometimes you need more than just the Internet. That's where the business centre comes in. "Office hours" are a thing of the past, so we keep it open around the clock to accommodate any schedule, time zone or brilliant

    36

    inspirations

    whenever

    they

    may

    strike.

    Our boardroom is quite literally the next best office space to your own. This trendy boardroom in high-tech, take-charge space with all the right technological advantages. Geared with screen with laptop connectivity and built in whiteboards. The boardroom is fully equipped for those high-powered meetings and videoconferences.

    THE BUSINESS CENTRE IS READY TO ROLL, 24 X 7

    Open 24 hours

    High speed Internet access

    Wi-Fi access

    Boardroom available

    Facsimile

    Photocopying

    Laptop computers & printers on hire Translation/interpretation services with advance arrangements

    Video-conferencing & Webcasting facilities

    independent workstations

    FITNESS CENTRE

    Stay energized. Work up a sweat. Cool down. Stretch out. The Vivanta by TajFitness Centre has everything you need to meet your health and fitness requirements on the go.

    FITNESS CENTRE AMENITIES AT A GLANCE

    Open 24-hours, instructor available from 6:30 a.m. to 9:00 p.m.

    Equipped with Life Fitness circuit training and cardio machines

    Personal training

    Yoga

    Free weights

    37

    LEISURE

    What would you like to do today? Explore the city? Plan a romantic evening without the

    kids? Whether it's edgy or unexpected, we can arrange it. Vivanta by Taj loves to delight.

    CONCIERGE SERVICES

    When you need something done in New Delhi, our concierge is the man to ask.

    City sightseeing tours

    Tailor-made itineraries

    Car rentals

    Restaurant & theatre bookings

    Special requests Local errands - shopping/medicines/telecommunication etc.

    ESSENTIALS

    Currency exchange Doctor-on-call

    Babysitting, with 24 hours prior notification

    24 hour Express laundry/Dry cleaning

    Postal & Parcel Services Travel & Tours desk

    Airport and railway transfers

    Shoe shine

    BUSINESS SERVICES

    24-hour Business Centre High speed Internet access in meeting spaces

    Wi-Fi access with printing

    Scanning services

    Currency exchange

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    Flight status

    Facsimile

    Photocopying

    Secretarial services

    Mobile phones; SIM cards on hire

    Video-conferencing facilities

    Workstations

     

    LEISURE SERVICES

    24-hour in room dining Beauty Salon

    Fitness centre

    Outdoor swimming pool Gift Shop

    DVD Library

    3.2.3 FEAST:

    VIVID MEALS

    New Delhi is an ever expanding, ever changing city and the restaurants at Vivanta by Taj - Ambassador, certainly keep up. Vivanta by Taj - Ambassador, New Delhi entices guests into our superb food zone. The atmosphere is lively. The crowd, exceptional. Jet set foodies sample different exotic menus night after night. Yellow Brick Road rocks round the clock and offers an interesting mix of cuisines including Thai, Continental, and Indian. The large number of guests seated in the lobby waiting for a table is proof of its popularity. The quaint décor at Larry's China is well-matched to a charming selection of Chinese dishes. And everyone gravitates to Insomnia for a fast and fashionable late night chill out. Or get

    39

    away from it all for an exclusive Prive Soirée five course alfresco dinner on the fourth floor. Our venues are a treat for the senses. The flavours. The aromas. The live cooking sounds. And the artistic display. All come together in a fine harmony. Dig in. Be thrilled. Let the spirit of Vivanta by Taj enliven you.

    3.3.4 INVIGORATE YOUR COLLEAGUES:

    Hold office from within your room. Convene at The Business Centre. Network at our hi-

    tech boardroom. Or confer in our extensively renovated banqueting floor.

    Vivanta by Taj - Ambassador, New Delhi delivers over 4,450 sq ft of vivid, contemporary spaces available for power meetings, memorable brand launches or upscale weddings & events. Check out our expansive Lutyen's lawn, which is stylishly spread across a well-manicured garden and can accommodate up to 400 guests. Whatever you have planned, count on Vivanta by Taj to bring all the extra elements you need for success.

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    3.3 HYATT REGENCY DELHI

    Explore Delhi beyond the gleam of hustling streets and buzzing traffic from the five-star luxury hotel located close to all the best things to do in Delhi. In Delhi you can discover local cuisine, architectural wonders, culture, entertainment and many exciting things just minutes from Hyatt Regency Delhi. Explore fascinating monuments like Qutab Minar, Jantar Mantar and Red Fort, delight in local shopping at Dilli Haat, catch an evening of

    the vivacious performing arts scene, and enjoy fabulous eateries and celebrated clubs.

    Uninterrupted fitness sessions are available 24/7 at The Club Olympus Spa & Fitness located within the five-star business hotel. If you are looking to unwind away from the gym, take a dip in the outdoor swimming pool or join the yoga or high energy fitness sessions. To de-stress completely, this New Delhi hotel offers a full-service spa facility that offers pampering spa treatments. The five star hotel also offers Hyatt Regency Delhi Residences, a modern and fully furnished apartments in the most elite neighbourhood in New Delhi for lease or rent.

    Are you bringing a group or an organising a large corporate meeting near the diplomatic enclave? Allow our experienced meeting planners to arrange a show around of the meetings and events facilities and organise an itinerary of activities and things to do tailored to the interests and schedule of your group. Hyatt Regency Delhi, the flagship property of Hyatt Hotels and Resorts in India is located in the commercial hub of Bhikaiji Cama Place, within a few minutes‟ drive from Indira Gandhi International Airport and the city‟s domestic airport. This five star hotel in

    Delhi is close to the diplomatic enclave, consulates and corporate headquarters, making it one of the most preferred business hotels in Delhi. Several iconic local attractions can be found within close distance of this five star hotel in Delhi including India Gate, Qutab Minar, Humanyus Tomb and the Lotus Temple. For sports visit, Siri Fort Sports Complex, The Qutab Golf Course and Jaipur Polo Grounds

    41

    and for shopping, Dilli Haat, Khan Market, Hauz Khas Village and the luxurious DLF Emporio ten minutes taxi ride away. The 507 rooms and suites at this hotel in Delhi are equipped with modern amenities and high-speed Internet access to support guests‟ business needs, while all seven floors offer panoramic views of the city and landscaped gardens. The exclusive Regency Club floor provides additional privileges and facilities. The hotel recently launched Hyatt Regency Delhi Residence, an incomparable living experience for those who want the ultimate in elegance, peace and style. Hyatt Regency Delhi has been a leading wedding venue in Delhi and is also a suitable location for corporate and social events. This luxury hotel is a benchmark of excellence for fine dining and offers an exceptional range of award-winning restaurants and bars in Delhi. Within the hotel Guests can enjoy numerous facilities for leisure, including an outdoor swimming pool, salon services, Club Olympus Spa & Fitness facilities, or experience the best in shopping at the hotel‟s multi-level retail complex. Stay Social Stay Connected

    Stay social and connected with Hyatt Regency Delhi.

    3.3.1 ROOMS:

    At Hyatt Regency Delhi, select from a variety of 507 comfortably appointed rooms including 51 suites, with plenty of options to suit your style. Enjoy luxurious king beds, data port facility, a 25 inch or larger flat screen TV, generous work desk with enhanced lighting, complimentary Wi-Fi and high-speed internet access, bath amenities, Concierge service and 24 hour in-room dining.

    Regency Suite King

    Magnificent city, garden or pool views welcome you to a 48-square-metre suite offering spacious living area, granite bath tub and rain shower, writing table with complimentary high-speed Internet access, king-size bed and two-way limousine airport transfers. Enjoy luxurious pampering offered at our premier Regency Club in our business hotel in Delhi. The continental breakfast may be enjoyed between 6:30 am to 10:00 am on weekdays and until 10:30 am on weekends. During the day there is an assortment of

    42

    refreshments and light meals complimented with tea and coffee service. At the end of a hard day, guests can also relax in the evenings between 6:00 pm to 8:00 pm with complimentary cocktails and canapés, while an attentive guest services team attends to their every need. Guests are welcome to invite their friends or colleagues at an additional charge. Apart from the business meetings at the lounge, the well-equipped boardroom at the Regency Club Lounge can be reserved for private meetings for a maximum of eight guests per available boardroom.

    Premier Suite

    Magnificent views of New Delhi welcome you to a spacious 75-square-metre suite offering living area, kitchenette, king bedroom, granite bath with tub and rain shower, and generous work area with complimentary high-speed Internet access and two-way limousine airport transfers. Enjoy luxurious pampering offered at our premier Regency Club in our business hotel in Delhi. The continental breakfast may be enjoyed between 6:30 am to 10:00 am on weekdays and until 10:30 am on weekends. During the day there is an assortment of refreshments and light meals complimented with tea and coffee service. At the end of a hard day, guests can also relax in the evenings between 6:00 pm to 8:00 pm with complimentary cocktails and canapés, while an attentive guest services team attends to their every need. Guests are welcome to invite their friends or colleagues at an additional charge. Apart from the business meetings at the lounge, the well-equipped boardroom at the Regency Club Lounge can be reserved for private meetings for a maximum of eight guests per available boardroom.

    Presidential Suite

    Enjoy a stunning panoramic view of the city from the garden terrace of this sophisticated

    three-bedroom suite which includes one master bedroom and two en suite bedrooms

    located on the Regency Club floor and is appointed in an urban luxury style.

    The

    contemporary décor includes rich wood panelling and interiors in pastel colours. The 320-square-metre (3,445-sq-ft) suite features designer furniture and artifacts, dedicated office space, comfortable lounge, separate living room, kitchen, dining room for eight, a

    43

    walk-in closet, marble deluxe bathroom with soaking tub, rain shower, and luxury bath products and powder room.

    The suite provides working space with complimentary high-speed Internet, flat screen LCD TV, a safe, coffee making machine and iPod® docking station. Your suite includes optional full butler service and also offers you access to the Regency Club lounge serving continental buffet breakfast, all-day coffee, tea and snacks, evening cocktails and canapés, as well as one-hour complimentary use of a club meeting room per day (depending on availability). Complimentary airport transfers are also available.

    Diplomat Suite

    Entertain in a spacious 118-square-metre one-bedroom suite on the Regency Club floor, well-appointed in luxury western style. The suite features designer furniture, spacious living room, kitchen, dining room for six, walk-in closet, plush king-size bed, working space with complimentary high-speed Internet, marble bathroom with rain shower, soaking tub and powder room. Luxury amenities include flat screen LCD TV, in-room safe, coffee machine and iPod® docking station. Complimentary airport transfers are also available. The suite includes access to luxurious pampering offered at our premier Regency Club at our business hotel in Delhi. The continental breakfast may be enjoyed between 6:30 am to 10:00 am on weekdays and until 10:30 am on weekends. During the day there is an assortment of refreshments and light meals complimented with tea and coffee service. At the end of a hard day, guests can also relax in the evenings between 6:00 pm to 8:00 pm with complimentary cocktails and canapés, while an attentive guest services team attends to their every need.

    3.3.2 ACTIVITIES:

    Discover fun places to visit in Delhi, explore the local cuisine, immerse yourself in architectural wonders, soak in the culture, and enjoy entertainment just minutes from this luxury hotel in Delhi. Fascinating monuments, local shopping in Delhi and award winning restaurants and spa in the hotel create a complete experience on every trip.

    44

    Spend time connecting with yourself with famous treatments at the most intimate spa in New Delhi. The five star hotel in New Delhi located in the diplomatic enclave offers ultimate relaxation and rejuvenation of the body, mind and spirit. Golf courses in Delhi Tee off at one of the most spectacular Golf Courses located minutes from this five star business hotel in New Delhi. Play in a set background of historic monuments or wait to watch a flight of birds or catch a peacock cross your path in all kinds of weather.

    3.3.3 DINNING:

    An exceptional dining experience at the best restaurants in Delhi awaits you. From authentic Chinese, Italian and Teppanyaki grills to healthy menus and intimate private dining areas, stay with us to experience the best of fine dining restaurants in Delhi. Stammtisch Nights Every Friday at Cafe Meet strangers, make friends over weekly Stammtisch dinner tables at Cafe which showcases the best selection of the menu from the Swiss-German regions. Easter special at Hyatt Regency Delhi Perfect setting for a relaxed Easter lunch, or a lively restaurant to spend time with close family and friends over Easter weekend, Hyatt Regency Delhi promises to make your day special. The China Kitchen A contemporary Chinese restaurant with the concept of "Dining in the Kitchen", offering a stylised interpretation of the traditional Chinese dining experience. Aangan The Indian restaurant located in the lobby, serves traditional Delhi cuisine which is an amalgam of four popular cuisines namely Bania, Kayastha, Muslim and Mughal. La Piazza Voted the best restaurant twice this year for authentic Italian cuisine and the best pizzas, La Piazza is definitely a leading choice for Italian cuisine in Delhi

    45

    T.K'S stands for Teppanyaki Kitchens and has seven hot grills, on which qualified chefs cook in front of guests who are seated around the grill. Café Café is a 24 hour restaurant located at pool level. A waterfall, located in the lobby, adds to the freshness of the environment. Sidewalk The aroma of home-made breads, cakes, pastries and sandwiches prepared daily by our pastry chef permeates throughout the hotel. Polo Lounge This popular bar has a traditional English decor of wood panelling, leather chesterfield chairs and a small fireplace. Pool Bar Enjoy a relaxed al fresco experience all day long with a continental menu served along with the usual poolside favourites. China Kitchen Bar An after-hours lounge and bar ideal for all those who want to rest their feet after a hard night of partying.

    3.3.4 HOTEL FEAUTURES

    Hyatt Regency Delhi Residence is the most exclusive address in the capital, an incomparable Delhi living experience for those who want the ultimate in elegance, peace and style. Accommodating guests in its impeccable one-, two- and three-bedroom residences, each of the residence features are brilliant.

    Inside every residence, elegant interiors by renowned design house 1508 London showcase rich detail and include many original features to ensure luxury living. From the moment you arrive, think of Hyatt Regency Delhi Residence as your home. You will enjoy a wealth of amenities in a wonderful, timeless atmosphere combined with highly personalised, attentive service.

    46

    The residences include bedrooms with private bathrooms, finished to the exacting standards of Hyatt elegance and style, and a spacious living and dining area, featuring crisp drapes and elegant furnishings, providing a sanctuary for relaxing and entertaining. The living space offers comfortable seating arrangements. The open style kitchens are equipped with neatly dressed cupboards, a dishwasher and bar stools, which create an area for residents to settle down in, enjoying absolute comfort. In addition, a superior range of leisure, entertainment and business facilities are available to cater exclusively to the residents‟ every wish. The leisure facilities include an 18- metre swimming pool, a health club and spa facilities, while exclusive dining options are on hand at the award-winning restaurants of Hyatt Regency Delhi. There is also a well- equipped business centre for all business needs. Another noticeable highlight of Hyatt Regency Delhi Residence is its sophisticated level of security. Security and exclusivity are of the highest importance at Hyatt Regency Delhi Residence, and all areas have been strategically designed with this in mind. Facilities and services as a part of the lease/rent agreement Designer furniture and fittings Central air-conditioning Washing Machine in select apartments (Two-three bedroom) Fully equipped kitchen with cookware, glassware, chinaware and flatware Dishwasher LED television Cable/Satellite television High speed Internet Dual telephone lines Daily housekeeping services provided Routine maintenance Deep cleaning 24-hour reception / security Mail delivery Full power back-up

    47

    Facilities and services available at an additional charge upon prior notice Butler / personal chef Car wash service Driver for hire Car rental arrangements Club at the Hyatt membership 24-hour doctor on call 24-hour reception Concierge services for arranging local transportation, postal services etc. Grocery Babysitter

    3.3.5 AWARDS

    Winner of the Oscars of the Indian gastronomy world The Times Food Guide Awards 2013.

    The China Kitchen Awarded the People's Choice Favorite Asian Restaurant within a five-star at Time Out Food Awards 2014 The China Kitchen triumphs as the country's favorite Asian Restaurant within a five-star.

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    CHAPTER 4

    THEORETICAL PERSPECTIVES

    49

    White paper (2011) conducted a research on “Hospitality Industry In India”. (1) The source of the research information was secondary sources. The objectives of the research were:

    To study the Hospitality Industry Of India The findings were as follows:

    The Indian hospitality industry is one of the fastest growing sectors of the Indian economy; except for a short phase the during recession and the terrorist attacks in 2008 and 2009 respectively As of May 2011 contribution of the hospitality industry which comprises of hotels, restaurants and allied services to Indian GDP was 2.2% In 2010, 30% and 16% of the Indian hotel and restaurant sectors were in the organized sector Hospitality industry is one of top employment generating industries which according to executive search and HR consulting firm Ma Foi Randstad generated 160,300 jobs in 2010 and is expected to generate 218,200 jobs in 2011 According to hospitality consulting firm HVS, there is a shortage of quality branded hotel rooms in the major Indian cities as compared to other international cities and the shortage will be more pronounced as Indian economy strives toward double-digit growth. Hospitality industry in India witnessed a sharp downfall in its revenues in 2008-09 and 2009-10 as traveler volumes contracted due to the economic downturn and the terrorist attacks in Mumbai, India During 2009-10 Hyderabad, Mumbai and Bangalore witnessed highest values per room largely driven by global economic recovery Foreign tourists segment increased by 10.9% Y-o-Y in 2010-11 with India hosting Common wealth games in 2010 and hosting ICC World Cup in 2011 Along with major cities, hotel chains are aggressively growing in Tier 2 and Tier 3 cities like Hyderabad, Ahmadabad and Pune. The Indian government through Budget 2011-12 has proposed several measures that will increase investment into hospitality sector and accelerate the process of development

    50

    The huge influx of incremental rooms will result in the occupancy levels of hotels for most of the cities falling considerably except Mumbai and Goa during 2010-13. Federation of Hotel & Restaurant Associations of India, conducted a research on in Indian Hotel Industry”. (2) (2011) The objectives of the research were as follows:

    To study the Indian Hotel Industry The data for the FHRAI Indian Hotel Survey 2010/11 Report has been contributed by the member hotels of 1 FHRAI. The FHRAI sends out a questionnaire to each of its members (currently numbering 2,396 member hotels) which is then analyzed and presented in this report. The data presented in the current edition is culled from 1,318 responses.

    The findings of the study were as follows:

    The year 2010/11 was a period of consolidation for the Indian hotel industry. The preceding years witnessed the effects of the global financial crisis as well as the impact of the terror attacks in Mumbai that led to a dip in overall occupancies and average rates. However, 2010/11 witnessed slow but marginally improved performance levels for the industry with overall occupancies growing from a nationwide average of 59.9% to 62.1%. Average rates also grew by approximately 10.0% from `4,149 in 2009/10 to 4,567 in 2010/11. Strong domestic demand, coupled with increased global confidence in the business environment in India helped in improving occupancies and average rates. The results of the survey reveal an increase of approximately 17% in hotel guests from ASEAN countries over that in the last year and an approximate increase of 5% in hotel guests from Japan. The increase in travel from Asia may be attributed to the increasing presence of Asian companies in India, which has led to the creation of a fairly developed corporate travel market. Most hoteliers that HVS has interacted with have also affirmed an increase in the number of bookings received from travellers from South Asian countries over the last two years. Additionally, the increase in Asian tourists may also be attributed to the introduction of Southeast Asian low-cost airlines such as Air Asia, Tiger Airways and Silk Air, which has made travel to and from India far more economical than the recent past. Going forward the linking of smaller cities (Tier II and Tier III) in

    51

    India like Calicut and Kochi (along with Thiruvananthapuram) to Dubai by the home- grownIndigo, which also commenced operations to Southeast Asian countries in September this year, is expected to augment growth in hotel demand. The overall improvements in technology over the last five years have been significant and have impacted the hotel industry as well. Internet access on perhaps every possible personal device, the introduction of 3G, coupled with the huge advancements in smart. The overall improvements in technology over the last five years have been significant and have impacted the hotel industry as well. Internet access on perhaps every possible personal device, the introduction of 3G, coupled with the huge advancements in smart

    52

    CHAPTER 5

    METHODOLOGY

    53

    5. 1 RESEARCH DESIGN:

    A research design is a systematic plan to study a scientific problem. The design of a study defines the study type (descriptive, correlational, semi-experimental, experimental, review, meta-analytic) and sub-type (e.g., descriptive-longitudinal case study), research question, hypotheses, independent and dependent variables, experimental design, and, if applicable, data collection methods and a statistical analysis plan. Although a broad approach to the problem has already been developed, the research design specifies the details the nuts and bolts of implementing that approach. A research design lays down the foundation for conducting the project. A good research design will ensure that the marketing research project is conducted effectively and efficiently.

    There are many ways to classify research designs, but sometimes the distinction is artificial and other times different designs are combined. Nonetheless, the list below offers a number of useful distinctions between possible research designs.

    Semi-experimental (e.g., field experiment, quasi-experiment)

    Experimental (Experiment with random assignment)

    Meta-analytic (Meta-analysis)

    Sometimes a distinction is made between "fixed" and "flexible" or, synonymously, "quantitative" and "qualitative" research designs. However, fixed designs need not be quantitative, and flexible design need not be qualitative. In fixed designs, the design of the study is fixed before the main stage of data collection takes place. Fixed designs are normally theory driven; otherwise it is impossible to know in advance which variables need to be controlled and measured. Often, these variables are measured quantitatively. Flexible designs allow for more freedom during the data collection process. One reason for using a flexible research design can be that the variable of interest is not quantitatively measurable, such as culture. In other cases, theory might not be available

    54

    before one starts the research.However, these distinctions are not recognized by many researchers, such as Stephen Gorard who presents a simpler and cleaner definition of research design

    The type of research design undertaken in this project is Descriptive Research Design (Cross-sectional study)

    Descriptive research, is used to describe characteristics of a population or phenomenon being studied. It does not answer questions about how/when/why the characteristics occurred. Rather it addresses the "what" question (What are the characteristics of the population or situation being studied?) The characteristics used to describe the situation or population are usually some kind of categorical scheme also known as descriptive categories. For example, the periodic table categorizes the elements. Scientists use

    knowledge about the nature of electrons, protons and neutrons to devise this categorical scheme. We now take for granted the periodic table, yet it took descriptive research to devise it. Descriptive research generally precedes explanatory research. For example,

    over time the periodic table‟s description of the elements allowed scientists to explain

    chemical reaction and make sound prediction when elements were combined.

    Hence, research cannot describe what caused a situation. Thus, Descriptive research cannot be used to as the basis of a causal relationship, where one variable affects another. In other words, descriptive research can be said to have a low requirement for internal validity.

    The description is used for frequencies, averages and other statistical calculations. Often the best approach, prior to writing descriptive research, is to conduct a survey investigation. Qualitative research often has the aim of description and researchers may follow-up with examinations of why the observations exist and what the implications of the findings are.

    Descriptive studies can be divided into two broad categories- cross sectional and longitudinal.

    55

    Cross-sectional studies: A cross sectional deals with a sample of elements from a given population like households, dealers, etc. Cross-sectional studies are of two types- field studies and surveys. Field studies aim at finding the relations and inter-relations among variables in a real setting like in communities, schools, factories, etc. One major strength of field studies is that they are close to real life and cannot be criticized on the ground that they are artificial. In real settings, variables exert their influence fully and, as such, the strength of variables is another advantage of field studies. They are also subject to certain weaknesses like they are scientifically inferior to lab and field experiments. In laboratory studies interrelations among variables are weaker than they are in lab experiments. Another weakness is the lack of precision in the measurement of variables. These studies have practical problems in respect of feasibility, cost, sampling and time. The researcher has to look into these problems and satisfy himself that the proposed study is feasible and that sufficient time and money are available to him to undertake the study. Another type of cross-sectional study is survey research. Generally, in survey research more emphasis is given to the extent of information sought rather than to an in-depth analysis. Also, survey research demands more time and money, especially when it is conducted on a large scale. Another limitation of survey research is that the interview may make the respondent alert and cautious and he may not answer the questions in a natural manner. Such answers will make the survey invalid. In addition to this the researcher must know the technicalities of sampling, the method of constructing questionnaires, interviewing the respondents, etc. It is rare to find a single individual possessing knowledge and experience in all these diverse fields. Cross-sectional studies (also known as cross-sectional analyses, transversal studies, prevalence study) are one type of observational study that involves data collection from a population, or a representative subset, at one specific point in time. They differ from case-control studies in that they aim to provide data on the entire population under study, whereas case-control studies typically include only individuals with a specific characteristic, with a sample, often a tiny minority, of the rest of the population. Cross-sectional studies are descriptive studies (neither longitudinal nor

    56

    experimental). Unlike case-control studies, they can be used to describe, not only the Odds ratio, but also absolute risks and relative risks from prevalence‟s (sometimes called prevalence risk ratio, or PRR).They may be used to describe some feature of the population, such as prevalence of an illness, or they may support inferences of cause and effect.

    5.2 DATA COLLECTION METHODS:

    Data collection is the process of gathering and measuring information on variables of interest, in an established systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes. The data collection component of

    research is common to all fields of study including physical and social sciences, humanities, business, etc. While methods vary by discipline, the emphasis on ensuring accurate and honest collection remains the same. The goal for all data collection is to capture quality evidence that then translates to rich data analysis and allows the building of a convincing and credible answer to questions that have been posed. Regardless of the field of study or preference for defining data (quantitative, qualitative), accurate data collection is essential to maintaining the integrity of research. Both the selection of appropriate data collection instruments (existing, modified, or newly developed) and clearly delineated instructions for their correct use reduce the likelihood of errors occurring. There are two main sources of data collection:

    • 1. Primary sources

    • 2. Secondary sources

    5. 2. 1 PRIMARY SOURCES OF DATA COLLECTION:

    Data which is collected at first hand either by the researcher or by someone else especially for the purpose of the study is known as primary data. The two main types of

    primary data are qualitative and quantitative. Qualitative data is collected to develop an initial understanding of the research problem.

    5.2.2 SECONDARY SOURCES OF DATA COLLECTION:

    57

    It is gathered for some other purpose prior to the research problem. It is a quick source of data collection and is inexpensive. It saves the time of the researcher and his understanding of the problem increases. Secondary data can help to identify the research problem, define the problem in a better manner, develop an approach to the problem etc.

    Primary sources are original materials that have not been altered or distorted in any way. Information for which the writer has no personal knowledge is not primary, although it may be used by historians in the absence of a primary source. In the study of history as an academic discipline, a primary source (also called original source or evidence) is an artifact, a document, a recording, or other source of information that was created at the time under study. It serves as an original source of information about the topic. Similar definitions are used in library science, and other areas of scholarship, although different fields have somewhat different definitions. In journalism, a primary source can be a person with direct knowledge of a situation, or a document written by such a person.

    Primary sources are distinguished from secondary sources, which cite, comment on, or build upon primary sources. Generally, accounts written after the fact with the benefit of hindsight are secondary. A secondary source may also be a primary source depending on how it is used. For instance the same memoir would be considered a primary source in research examining its author or his or her friends characterized within it but a secondary source if it were used to examine the culture in which its author lived. "Primary" and "secondary" should be understood as relative terms, with sources categorized according to specific historical contexts and what is being studied.

    The source of data collection for the research problem was primary quantitative data using survey method i.e. questionnaire and the secondary sources of data collection were websites on the internet, books, journals etc.

    58

    5. 3 SAMPLING PLAN:

    5. 3 SAMPLING PLAN: Figure 1: Sampling plan 59

    Figure 1: Sampling plan

    59

    5. 4 UNIVERSE / POPULATION

    The universe / population of this project will include all the customers who visit Delhi

    or have visited Delhi and stayed in a Hotel.

    5.5SAMPLING UNIT

    The data which had been collected from collected from different respondents ranging from college students to business owners and the respondents were mainly from states

    other than Delhi.

    5.6SAMPLING SIZE

    The sampling size for the survey was 50.

    • 5.7 SAMPLING TECHNIQUE:

    The sampling technique used in this project was non-random convenience sampling.

    • 5.8 ANALYSIS STATISTICAL TOOL The tools used for analysis are statistical tools like pie- charts and bar graphs.

    60

    CHAPTER 6

    DATA PREPARATION

    61

    DATA PREPERATION

    STAGE 1:

    EDITING

    Editing is the review of questionnaires with the objective of increasing accuracy and

    precision. It consist of screening questionnaires to identify illegible, incomplete,

    inconsistent, or ambiguous responses.

    Responses may be illegible if they have been poorly recorded. This is particularly

    common in questionnaires with a large number of unconstructed questions. The data must

    be legible if they are to be properly coded. Likewise, questionnaires may be incomplete

    to varying degrees. A few or many questions may be unanswered.

    At this stage the researcher has to make a preliminary check for inconsistency. Certain

    obvious inconsistencies can be easily detected.

    Responses to unstructured questionnaires may be ambiguous and difficult to interpret

    clearly. The answer may be abbreviated or some ambiguous words may have been used.

    For structured questions more than one response may be marked for a question designed

    to elicit a single response.

    There can be many treatments of unsatisfactory responses:

    • a. Returning to the field

    • b. Assigning missing values

    • c. Discarding unsatisfactory responses

    • d. Declaring discards

    62

    The following steps of editing have been undertaken in this project report:

    Returning to the respondent for the following:

    • a. To clarify the responses

    • b. To request the respondent to complete the questionnaire

    • c. To rate the factors in some of the questions properly

    Declaring discards

    • a. Some of the responses will declared discards as they were not filled in properly and without paying attention.

    CODING

    Coding means assigning a code, usually a number to each possible response to each

    question. The code includes an indication of the column position and data record it will

    occupy. A field represents a single item of data, such as sex of respondent. A record

    consist of related fields, such as marital status, age, household etc. Often all the data for a

    respondent will be contained in a single record although a number of records may be used

    for each for each respondent. A convenient way to enter data is to use a spreadsheet such

    as EXCEL, where specific columns can be easily designated for specific questions and

    responses.

    63

    Questions

    Responses

    Coding

    Respondents

    Gender

     

    Male

    1

    29

     

    Female

    2

    21

     

    15

    to 30

    1

    12

    Age group

    30

    to 45

    2

    25

    45 & above

    3

    13

     

    Business class

    1

    18

    Occupation

    Service class

    2

    23

     

    Student

    3

    7

     

    Others

    4

    2

    Monthly income group of

    Rs. 0 60, 000

    1

    35

    respondents

    Rs. 60, 000 to 1,20, 000

    2

    10

    Rs. 1,20,000 and above

    3

    5

       

    Delhi

    1

    2

    Himachal Pradesh

    2

    6

    Which state do you belong to

     

    Kerala

    3

    2

    Maharashtra

    4

    19

    West Bengal

    5

    0

     

    Others

    6

    21

    How often do you visit Delhi / NCR

    Frequently

    1

    29

    Not so frequently

    2

    19

    What is generally the purpose of

     

    Official

    1

    10

    your visit

    Personal

    2

    28

     

    Both

    3

    10

    What kind of hotels in Delhi / NCR

    Boutique / budget hotel

    1

    14

    suit your budget

    • 3 Star Hotel

    2

    24

    • 5 Star Hotel

    3

    10

    Do you prefer staying in a hotel

     

    Yes

    1

    45

    64

    which is near a tourist spot

     

    No

    2

    3

    Would you stay in a hotel which is

     

    Yes

    1

    38

    average but has a very nice tourist

     

    spot located near it

     

    No

    2

    10

    Rate the hotels in Delhi in terms of the Tourist spots located near it

     
       

    Excellent

    1

    18

    Shangri La

     

    Good

    2

    14

     

    Average

    3

    12

     

    Poor

    4

    4

       

    Excellent

    1

    25

    Qutub Hotel

     

    Good

    2

    17

     

    Average

    3

    6

     

    Poor

    4

    0

       

    Excellent

    1

    30

    Vivanta by Taj

     

    Good

    2

    12

     

    Average

    3

    6

     

    Poor

    4

    0

       

    Excellent

    1

    25

    The Claridges

     

    Good

    2

    17

     

    Average

    3

    6

     

    Poor

    4

    0

    Does the fact that few hotels

     

    Yes

    1

    19

    provide the facility of guided sight-

     

    seeing in and around Delhi / NCR affect the hotel you choose

     

    No

    2

    29

    Consider a friend who wants to visit

    a)

    Shangri La

    1

    5

    65

    Delhi for sight seeing i.e. vacation

    purpose, which hotel would you

    • b) 2

    Le- Meridien

     

    8

    like to recommend

    • c) 3

    Oberoi

     

    5

    • d) Maurya Sheraton

    4

    14

    • e) 5

    Lodhi Hotel

     

    4

    • f) 6

    Qutub Hotel

     

    6

    • g) 7

    Others

     

    8

    Table 1: Coding of data

    66

    STAGE II: DATA ANALYSIS:

    1. GENDER OF RESPONDENTS:

    Table:

     
       

    OPTIONS

    RESPONSE

     

    Male

    29

     

    Female

    21

     

    Table 2: Gender of the respondents

     
       

    GENDER

     
    21, 42% 29, 58%
    21, 42%
    29, 58%
    • Male

    • Female

     

    Figure 2: Gender of the respondents

     

    Interpretation:

     

    The main group of respondents are male respondents i.e. 52% whereas the remaining are

    females which constitute 42%.

    67

    2. AGE GROUP OF THE RESPONDENTS:

    Table:

    OPTIONS

    RESPONSE

    • 15 - 30

    12

    • 30 - 45

    25

    45 & ABOVE

    13

    Table 3: Age of the respondents

    AGE 25, 50% 13, 26% 12, 24%
    AGE
    25, 50%
    13, 26%
    12, 24%
    15 - 30
    • 15 - 30

    30 - 45
    • 30 - 45

    45 & ABOVE
    • 45 & ABOVE

    Figure 3: Age of the respondents

    Interpretation:

    The main group of respondents i.e. 50% belong to the 30 to 45 age group, 26 % belong to

    the 45 and above age group and the remaining 24 % belong to the 15 to 30 age group.

    68

    3. CURRENT OCCUPATION OF THE RESPONDENTS:

    Table: OPTIONS RESPONSE Business class 18 Service class 23 Students 7 Others 2 Table 4: Current
    Table:
    OPTIONS
    RESPONSE
    Business class
    18
    Service class
    23
    Students
    7
    Others
    2
    Table 4: Current occupation of the respondents
    CURRENT OCCUPATION
    Others
    2
    Students
    7
    Service class
    23
    Business class
    18
    0
    5
    10
    15
    20
    25
    Figure 4: Current occupation of the respondents
    Interpretation:

    Most of the respondents i.e. 23 belong to the service class, 18 to the business class, 7 are

    students and the remaining are others like currently unemployed or housewives etc.

    69

    4. MONTHLY INCOME OF THE RESPONDENTS OF THE RESPONDENTS:

    Table:

    OPTIONS

    RESPONSE

    Rs. 0 60, 000

    35

    Rs. 60, 000 to 1,20, 000

    10

    Rs. 1,20,000 and above

    5

    Table 5: Monthly income of the respondents

    MONTHLY INCOME 35, 70% 10, 20% 5, 10%
    MONTHLY INCOME
    35, 70%
    10, 20%
    5, 10%
    • Rs. 0 60, 000

    • Rs. 60, 000 to 1,20, 000

    • Rs. 1,20,000 and above

    Figure 5: Monthly income of the respondents

    Interpretation:

    The majority of the respondents i.e. 70 % earn between Rs. 0 to 60,000 p.m., 20 % of the

    respondents earn between Rs. 60,000 to 1, 20,000 and the remaining 10% earn more than Rs. 1,20,000 per month.

    70

    5. WHICH STATE DO THE RESPONDENTS RESIDE IN:

    Table: OPTIONS Delhi Himachal Pradesh Kerala Maharashtra West Bengal Others RESPONSE 2 6 2 19 0
    Table:
    OPTIONS
    Delhi
    Himachal Pradesh
    Kerala
    Maharashtra
    West Bengal
    Others
    RESPONSE
    2
    6
    2
    19
    0
    21
    Table 6: Residence income of the respondents
    RESIDENCE
    Others
    21
    West Bengal
    0
    Maharashtra
    19
    Kerala
    2
    Himachal Pradesh
    6
    Delhi
    2
    0
    5
    10
    15
    20
    25
    Figure 6: Residence income of the respondents
    Interpretation:

    The majority of the respondents i.e. 21 belong to other states like Karnataka (Bangalore),

    Madras (Chennai) etc., 19 respondents belong to Maharashtra (Mumbai), 6 belong to Himachal Pradesh and 2 belong to Delhi and 2 belong to Kerala.

    71

    6. HOW OFTEN DO YOU VISIT DELHI / NCR?

    Table:

    OPTIONS

    RESPONSE

    Frequently

    29

    Not that frequently

    19

    Total no. of respondents who reside in states (UT) other than Delhi - 48

    Table 7: Frequency of visiting Delhi / NCR

    FREQUENCY OF VISITING DELHI / NCR

    29, 60% 19, 40% Frequently Not that frequently
    29, 60%
    19, 40%
    Frequently
    Not that frequently

    Figure 7: Frequency of visiting Delhi / NCR

    Interpretation:

    Majority i.e. 60 % say that they visit Delhi / NCR frequently whereas 40 % do not visit

    Delhi / NCR that frequently.

    72

    7. PURPOSE OF VISIT TO DELHI

    Table:

    OPTIONS

    RESPONSE

    Official

    10

    Personal

    28

    Both

    10

    Total no. of respondents who reside in states (UT) other than Delhi - 48

    Table 8: Purpose of visit to Delhi

    PURPOSE OF VISIT TO DELHI 10, 21% 10, 21% Official Personal Both 28, 58%
    PURPOSE OF VISIT TO DELHI
    10, 21%
    10, 21%
    Official
    Personal
    Both
    28, 58%

    Figure 8: Purpose of visit to Delhi

    Interpretation:

    The majority of the respondents i.e. 58% say that they visit Delhi for personal reasons, whereas 21 % each visit it for official reasons and for both i.e. personal and official

    reasons.

    73

    8. TYPE OF HOTEL PREFERRED

    Table:

    OPTIONS

    RESPONSE

    Boutique / budget hotel

    14

    • 3 Star Hotel

    24

    • 5 Star Hotel

    10

    Total no. of respondents who reside in states (UT) other than Delhi - 48

    Table 9: Type of Hotel preferred

    TYPE OF HOTEL PREFFERED

    5 Star Hotel 10 3 Star Hotel 24 Boutique / budget hotel 14 30 20 25
    5 Star Hotel
    10
    3 Star Hotel
    24
    Boutique / budget hotel
    14
    30
    20
    25
    10
    15
    0
    5

    Figure 9: Type of Hotel preferred

    Interpretation:

    24 out of 48 respondents prefer 3 Star hotels, 14 prefer budget hotels and the remaining

    10 prefer 5 star hotels.

    74

    9. PREFERNCE OF HOTEL IN TERMS OF TOURIST SPOT NEAR HOTEL:

    Table:

    OPTIONS

    RESPONSE

    Yes

    45

    No

    3

    Total no. of respondents who reside in states (UT) other than Delhi - 48

    Table 10: Tourist spot near hotel

    TOURIST SPOT NEAR HOTEL 45, 94% 3, 6%
    TOURIST SPOT NEAR HOTEL
    45, 94%
    3, 6%
    • Yes

    • No

    Figure 10: Tourist spot near hotel

    Interpretation:

    94% of the respondents prefer to stay in a hotel which has a tourist spot near it whereas 4

    % do not prefer to stay in such hotels.

    75

    10. WOULD YOU STAY IN A HOTEL WHICH IS AVERAGE BUT HAS A VERY GOOD TOURIST SPOT NEAR IT:

    Table:

    OPTIONS

    RESPONSE

    Yes

    38

    No

    10

    Total no. of respondents who reside in states (UT) other than Delhi - 48

    Table 11: Hypothetical Situation

    WOULD YOU STAY IN A HOTEL WHICH IS AVERAGE BUT HAS A VERY GOOD TOURIST SPOT NEAR IT

    38, 79% 21% 10,
    38, 79%
    21%
    10,
    • Yes

    • No

    Figure 11: Hypothetical Situation

    Interpretation:

    79% of the respondents wouldn‟t mind staying in an average hotel if there is a good

    tourist location near it whereas 21% would not like to stay in an average hotel irrespective of the tourist spot.

    76

    11. RATING OF HOTELS:

    SHANGRI LA Tourist spot located near the hotel Table: BASIS RATING RESPONSE Excellent 18 Good 14
    SHANGRI LA
    Tourist spot located near the hotel
    Table:
    BASIS
    RATING
    RESPONSE
    Excellent
    18
    Good
    14
    Shangri La
    Average
    12
    Poor
    4
    Table 12: Rating of Shangri La
    SHANGRI LA
    Poor
    4
    Average
    12
    Good
    14
    Excellent
    18
    0
    5
    10
    15
    20
    Figure 12: Rating of Shangri La
    Interpretation:
    Shangri La

    18 out of 48 have given it an excellent rating, 14 have given it a good rating, 12 have

    given it an average rating and the remaining 4 have given it a poor rating.

    77

    QUTUB HOTEL:

    Tourist spot located near the hotel

    Table: BASIS RATING RESPONSE Excellent 25 Good 17 Qutub Hotel Average 6 Poor 0 Table 13:
    Table:
    BASIS
    RATING
    RESPONSE
    Excellent
    25
    Good
    17
    Qutub Hotel
    Average
    6
    Poor
    0
    Table 13: Rating of Qutub Hotel
    RATING OF QUTUB HOTEL
    30
    25
    20
    15
    10
    5
    0
    Excellent
    Good
    Average
    Poor
    Qutub Hotel
    Figure 13: Rating of Qutub Hotel
    Interpretation:

    25 out of 48 have given it an excellent rating, 17 have given it a good rating, 6 have given

    it an average rating and none of the respondents have given it a poor rating.

    78

    VIVANTA BY TAJ:

    Tourist spot located near the hotel

    Table: BASIS RATING RESPONSE Excellent 30 Good 12 Vivanta by Taj Average 6 Poor 0 Table
    Table:
    BASIS
    RATING
    RESPONSE
    Excellent
    30
    Good
    12
    Vivanta by Taj
    Average
    6
    Poor
    0
    Table 14: Rating of Vivanta by Taj
    RATING OF VIVANTA BY TAJ
    Poor
    Average
    Good
    Excellent
    0
    5
    10
    15
    20
    25
    30
    35
    Figure 14: Rating of Vivanta by Taj
    Interpretation:
    Vivanta by Taj

    30 out of 48 have given it an excellent rating, 12 have given it a good rating, 6 have given

    it an average rating and none of the respondents have given it a poor rating.

    79

    THE CLARIDGES:

    Tourist spot located near the hotel

    Table: BASIS RATING RESPONSE Excellent 25 Good 17 The Claridges Average 6 Poor 0 Table 15:
    Table:
    BASIS
    RATING
    RESPONSE
    Excellent
    25
    Good
    17
    The Claridges
    Average
    6
    Poor
    0
    Table 15: Rating of The Claridges
    RATING OF THE CLARIDGES
    Poor
    Average
    Good
    Excellent
    0
    5
    10
    15
    20
    25
    30
    Figure 15: Rating of The Claridges
    Interpretation:
    The Claridges

    25 out of 48 have given it an excellent rating, 17 have given it a good rating, 6 have given it an average rating and none of the respondents have given it a poor rating.

    80

    12. FACILITY OF GUIDED SIGHT SEEING AND ITS IMPACT ON THE CHOICE OF HOTEL:

    Table:

    OPTIONS

    RESPONSE

    Have an impact

    19

    Does Have an impact

    29

    Total no. of respondents who reside in states (UT) other than Delhi - 48

    Table 16: Impact of guided sight-seeing on choice of hotel

    IMPACT OF GUIDED SIGHT SEEING ON CHOICE OF HOTEL

    29, 60% 19, 40%
    29, 60%
    19, 40%
    • Have an impact

    • Does Have an impact

    Figure 16: Impact of guided sight-seeing on choice of hotel

    Interpretation:

    60% of the respondents say that the facility of guided sight seeing provided by the hotel does not have an impact on the choice of the hotel whereas 40% say that it does have an

    impact on their decision.

    81

    13. RECOMMENDATION OF HOTEL TO A FRIEND WHO IS COMING TO VISIT DELHI FOR SIGHT - SEEING:

    Table:

    OPTIONS

    RESPONSE

    Shangri La

    5

    Le- Meridien

    8

    Oberoi

    5

    Maurya Sheraton

    14

    Lodhi Hotel

    4

    Qutub Hotel

    6

    Others

    8

    Table 17: Recommendation of hotel to a friend

    RECOMMENDATION OF HOTEL TO A FRIEND 16 14 12 10 8 6 4 2 0 Shangri
    RECOMMENDATION OF HOTEL TO A
    FRIEND
    16
    14
    12
    10
    8
    6
    4
    2
    0
    Shangri –
    Le-
    Oberoi
    Maurya
    Lodhi
    Qutub
    Others
    La
    Meridien
    Sheraton
    Hotel
    Hotel

    Figure 17: Recommendation of hotel to a friend

    Interpretation:

    The majority of respondents i.e. 14 would like to recommend Maurya Sheraton, 8 each would like to recommend others like Claridges etc. and Le Meridein, 6 would recommend the Qutub Hotel, 5 each of Shangri La and Oberio and the remaining 4 would like to recommend the Lodhi Hotel

    82

    STAGE III:

    HYPOTHESIS TESTING:

    At this stage, it is important to know that when a hypothesis is tested, there are four

    possibilities:

    • 1. Hypothesis is true but our test leads to its rejection.

    • 2. Hypothesis is false but our test leads to its acceptance

    • 3. Hypothesis is true and our test leads to its acceptance

    • 4. Hypothesis is false and our test leads to its rejection.

    In any hypothesis testing the researcher runs the risk of committing type I and type II

    error.

    CHI SQUARE TEST:

    Chi-square is a statistical test commonly used to compare observed data with data we would expect to obtain according to a specific hypothesis. For example, if, according to Mendel's laws, you expected 10 of 20 offspring from a cross to be male and the actual observed number was 8 males, then you might want to know about the "goodness to fit" between the observed and expected. Were the deviations (differences between observed and expected) the result of chance, or were they due to other factors. How much deviation can occur before you, the investigator, must conclude that something other than chance is at work, causing the observed to differ from the expected. The chi-square test is always testing what scientists call the null hypothesis, which states that there is no significant difference between the expected and observed result.

    H0 (null hypothesis): Customers prefer hotels situated near tourist spots in Delhi / NCR H1 (alternate hypothesis): Customers do not prefer hotels situated near tourist spots in Delhi / NCR

    83

    CHI SQAURE TEST:

    H0 (null hypothesis): Customers prefer hotels situated near tourist spots in Delhi / NCR

    H1 (alternate hypothesis): Customers do not prefer hotels situated near tourist spots in Delhi / NCR

    CHI SQAURE TEST FORMULA:

    X 2 = ∑ (O – E) 2
    X 2
    =
    ∑ (O – E) 2

    E

    O = Observed frequency E = Expected frequency Observed frequency = 45

    Expected frequency =35 According to the above mentioned formula:

    X

    2

    = (45 – 35) 2 35
    = (45 – 35) 2
    35

    X 2 = 2.857 According to the Chi Square Table:

    At 0.05 level of significance and 1 degree of freedom the critical value of chi square is 3.841 and the value of our hypothesis is 2.857 which is within the critical value hence the null hypothesis is accepted.

    84

    CHAPTER 7

    FINDINGS

    85

    FINDINGS

    1) The main group of respondents are male respondents i.e. 52% whereas the remaining are females which constitute 42%. 2) The main group of respondents i.e. 50% belong to the 30 to 45 age group, 26 % belong to the 45 and above age group and the remaining 24 % belong to the 15 to 30 age group.

    3)

    Most of the respondents i.e. 23 belong to the service class, 18 to the business class, 7 are students and the remaining are others like currently unemployed or housewives etc.

    4) The majority of the respondents i.e. 70 % earn between Rs. 0 to 60,000 p.m., 20 % of the respondents earn between Rs. 60,000 to 1, 20,000 and the remaining 10% earn more than Rs. 1,20,000 per month.

    5)

    The majority of the respondents i.e. 21 belong to other states like Karnataka (Bangalore), Madras (Chennai) etc., 19 respondents belong to Maharashtra (Mumbai), 6 belong to Himachal Pradesh and 2 belong to Delhi and 2 belong to

    6)

    Kerala. Majority i.e. 60 % say that they visit Delhi / NCR frequently whereas 40 % do not visit Delhi / NCR that frequently.

    7) The majority of the respondents i.e. 58% say that they visit Delhi for personal

    8)

    reasons, whereas 21 % each visit it for official reasons and for both i.e. personal and official reasons. 24 out of 48 respondents prefer 3 Star hotels, 14 prefer budget hotels and the

    9)

    remaining 10 prefer 5 star hotels. 94% of the respondents prefer to stay in a hotel which has a tourist spot near it

    whereas 4 % do not prefer to stay in such hotels. 10) 79% of the respondents wouldn‟t mind staying in an average hotel if there is a good tourist location near it whereas 21% would not like to stay in an average hotel irrespective of the tourist spot. 11) 18 out of 48 have given it an excellent rating, 14 have given it a good rating, 12 have given it an average rating and the remaining 4 have given it a poor rating.

    86

    12) 25 out of 48 have given it an excellent rating, 17 have given it a good rating, 6 have given it an average rating and none of the respondents have given it a poor rating. 13) 30 out of 48 have given it an excellent rating, 12 have given it a good rating, 6 have given it an average rating and none of the respondents have given it a poor rating. 14) 25 out of 48 have given it an excellent rating, 17 have given it a good rating, 6 have given it an average rating and none of the respondents have given it a poor rating. 15) 60% of the respondents say that the facility of guided sight seeing provided by the hotel does not have an impact on the choice of the hotel whereas 40% say that it does have an impact on their decision. 16) The majority of respondents i.e. 14 would like to recommend Maurya Sheraton, 8 each would like to recommend others like Claridges etc. and Le Meridein, 6 would recommend the Qutub Hotel, 5 each of Shangri La and Oberio and the remaining 4 would like to recommend the Lodhi Hotel

    87

    CHAPTER 8

    LIMITATIONS

    88

    LIMITATIONS:

    • 1. The details were taken through an online form sent to relative and friends in residing in States other than Delhi and there is a chance of them not taking the survey seriously

    • 2. Some of the respondents were not ready to fill out the questionnaire.

    • 3. Due to limited time and a fixed schedule, the research was limited to questionnaire by 50 respondents.

    89

    CHAPTER 9

    CONCLUSION AND SUGGESTIONS

    90

    CONCLUSION AND RECOMMENDATIONS:

    • 1. Hotels in Delhi / NCR should focus on advertising and promotion.

    • 2. Budget hotels should also focus on advertising as many people are not aware of such hotels.

    • 3. The hotels in Delhi / NCR should provide the facility of complementary sight seeing in the package given to the customers, this will help them to increase their market share.

    • 4. Also full information about the city i.e. New Delhi and Old Delhi should be provided on the website of Hotels which should include all the tourist spots in Delhi / NCR.

    • 5. There should be a special arrangement for guest to visit the nearby areas of Delhi.

    • 6. The guides allotted to the clients should be trained properly in terms of making the clients visit the city properly and not just for the sake of it, and this will add to the word of mouth promotion done by the clients.

    • 7. 5 star hotels should try and acquire budget hotels which can be used as a part of a marketing gimmick for middle class customers.

    • 8. Hotels should focus on the green hotel concept which is related to sustainability of the resources which will in turn increase their goodwill.

    • 9. The organizations should fully utilize mobile marketing and connecting to the customers via social networking website and the internet.

    10. Customer feedback should be given due importance. A record should be

    maintained and a complimentary package should be given to a dissatisfied

    customer.

    91

    AN

    NE

    XU

    RE

    I

    NAME: AGE: GENDER:
    NAME:
    AGE:
    GENDER:

    Topic: “A study of hotel industry and its contribution towards tourist attraction in Delhi / NCR”

    Ques 1) What is your current occupation?

    • a) Business class

    • b) Service class

    • c) Student

    • d) Others

    Ques 2) What is your monthly income?

    • a) Rs. 0 60, 000

    • b) Rs. 60, 000 to 1,20, 000

    • c) Rs. 1,20,000 and above

    Ques 3) Which state do you belong to?

    • a) Delhi

    • b) Himachal Pradesh

    • c) Kerala

    • d) Maharashtra

    • e) West Bengal

    • f) Others

    Ques 4) How often do you visit Delhi / NCR?

    • a) Frequently

    • b) Not so frequently

    92

    Ques 5) What is generally the purpose of your visit?

    • a) Official

    • b) Personal

    • c) Both

    Ques 6) What kind of hotels in Delhi / NCR suit your budget?

    • a) Boutique / budget hotel

    • b) 3 star hotels

    • c) 5 star hotels

    Ques 7) Do you prefer staying in a hotel which is near a tourist spot?

    • a) Yes

    • b) No

    Ques 8) Would you stay in a hotel which is average but has a very nice tourist spot located near it?

    • a) Yes

    • b) No

    Ques 9) Rate the hotels in Delhi in terms of the following aspects: (based on your visit)

    BASIS

    HOTELS

    RATING

     

    Shangri La

    Excellent - Poor

    Qutub Hotel

    Excellent - Poor

    Tourist spot located near the Hotel

    Vivanta by Taj

    Excellent - Poor

    The Claridges

    Excellent - Poor

    93

    Ques 10) Does the fact that few hotels provide the facility of guided sight-seeing in and around Delhi / NCR affect the hotel you choose?

    • a) Yes

    • b) No

    Ques 11) Consider a friend who wants to visit Delhi for sight seeing i.e. vacation purpose, which hotel would you like to recommend?

    • h) Shangri La

    • i) Le- Meridien

    • j) Oberoi

    • k) Maurya Sheraton

    • l) Lodhi Hotel

    • m) Qutub Hotel

    • n) Others

    94