Brand guidelines 1.

Arrow Bomb Brand Guidelines 1.0

March 2014

Explosive Accurate Design

Brand guidelines 1.0

Overview

This document is a synopsis of the visual style of the Arrow Bomb Brand. This document should be used as a Model for creating all deliveries of Arrow Bomb

Brand guidelines 1.0

Our brand

Our brand
In order to have a solid brand there has to be a defined who and what Arrow Bomb is to the design world -The experience our clients can expect when working with us. Our Brand standards outline our attribute, our tag line, visual identity and attitude. This document clearly defines how to use our brand for any and all communications to our clients and our prospects.

Brand guidelines 1.0

Our brand

The Arrow Bomb Brand quality

The brand attributes for Arrow Bomb are the core elements of what we stand for and what we project to our clients, prospects, employees, and the public/media. Going forward everything Arrow Bomb says or does should promote the brand. All marketing, design, and communication should begin with this question in mind Does this reflect our brand attributes?

We are the leaders in creativity

We set the overall quality of the design industry. We have the knowledge, expertise, and experience to give our clients what they need to ultimately succeed.

We build lasting relationships

We become a part of our clients team, company, and image while investing ourselves in what is important to them. We gain their trust by partnering with them and acting as an extension of their own creative mind.

We Perform at the highest Standard

We are committed to creating and developing concepts and art that reflect our clients outstandingly - focusing on creativity, functionality, and overall accuracy to increase sales, revenue, and brand awareness .

Brand guidelines 1.0

Our brand

The Arrow Bomb Brand Tag line

The tag line works with our logo and image to position the Arrow Bomb brand - it goes beyond our name to invoke an emotional, trustworthy response to our organization.

Explosive Acurate Design

The tag line should be used on most materials - in conjunction with the logo- according to the visual identity guidelines in this guide.

Brand guidelines 1.0

Brand elements

The Logo
The logo can be created in any of the colors below. It must either be in the horizontal layout above or the vertical layout to the left.

Color logo

Black and White Logo

Icon

word-mark

Icon

word-mark

Brand guidelines 1.0

Brand elements

Improper logo usage

Do not squash or stretch the logo

Do not squash or stretch the logo

Do not encase in a border

Do not encase in a background

Do not resize elements

Do not reposition elements

Brand guidelines 1.0

Brand elements

Logo Colors
R|10 G|48 B|63 C|94 M|70 Y|52 K|52

R|182 G|195 B|202

C|29 M|16 Y|16 K|0

R|72 G|112 B|216

C|75 M|46 Y|40 K|12

R|227 G|104 B|70

C|6 M|73 Y|78 K|0

Brand guidelines 1.0

Brand elements

Arrow Bomb Font

Neou Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Neou Light ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Avant Garde Gothic Std Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Avant Garde Gothic Std Demi ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Brand guidelines 1.0

Templates

Letterhead
1 4.825

2.25
Explosive Accurate Design

Letterhead First page Letter SPECS: Company address: 10 pt neou bold Date: 12 pt neou bold Opening greeting: 12 pt neou bold Main body: Align left 12 pt neou bold Salutation: 12 pt neou bold Letterhead size: 8.5 x 11

Company Name Address City, State Zip

5967 Curry Ford Road. #371 Orlando, Fl 32822

March 6, 2014 Dear John Smith, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec nec aliquet arcu. Sed venenatis ligula eu purus tincidunt, eu pulvinar orci vestibulum. Morbi orci augue, sodales ut molestie vel, lobortis nec tortor. Sed ac consectetur sem. Praesent aliquam vestibulum sapien, vel semper nibh. Pellentesque ullamcorper felis et magna ultrices dapibus. Nullam at mollis est, a egestas nulla. Maecenas in pretium quam. Morbi ac adipiscing sem, in tincidunt nibh. Proin in fringilla justo, id egestas sapien. Vestibulum vel urna et lectus pharetra consequat pharetra id metus. Vivamus dignissim, massa et volutpat feugiat, dui mauris aliquet tortor, sit amet vestibulum diam risus ut magna. Sed turpis urna, pulvinar quis lacus vitae, sodales vestibulum ligula. Nunc quam lorem, sollicitudin suscipit gravida non, fermentum sit amet sem. Integer pulvinar neque odio, vel molestie lectus ultrices a. Maecenas ut tempus justo. Vestibulum id interdum velit. Nam lacinia libero diam, nec luctus dolor sodales sed. Nulla sed ante consectetur, tristique purus eget, viverra dolor. Proin ultricies lacus in metus aliquet, sed consequat arcu mollis. Quisque euismod massa vitae pretium gravida. Ut ac mi consectetur, tristique sapien id, pretium lectus. Quisque fermentum velit at fermentum tempor. Etiam lacinia sagittis ultrices.

407.790.2446 weltytim@yahoo.com arrowbomb.com

.5

Brand guidelines 1.0

Templates

Business card front

Business card Front Colors: R= 96 g1= 12 b= 126 R=227 g=104 b=70 Card size: 3.5 x 2

Brand guidelines 1.0

Templates

Business card back

Business card Front Card SPECS: Users name: 10 pt neou bold Title: 10 pt neou bold Email: 10 pt neou bold Phone: 10 pt neou bold Web: 10 pt neou bold Colors: R= 96 g1= 12 b= 126 R=227 g=104 b=70 Card size: 3.5 x 2

Explosive Acurate Design

Timothy Welty ceo, creative director

P E W

407.790.2446 Weltytim@yahoo.com Arrowbomb.com

Brand guidelines 1.0

Templates

Email signature

Email signature EMAIL SPECS: Name: 12 pt neou bold Title: 12 pt neou bold Company name: 12 pt neou bold
Explosive Acurate Design

Timothy Welty CEO

Tag line: 12 pt neou bold Contact info: 12 pt neou bold

Tel: 407.790.2446 Web: arrowbomb.com Email: weltytim@yahoo.com