Professional Documents
Culture Documents
The Journal of
Sustainable Product Design
Re-THINK
Re-PAIR Environmental
design choices
integration
Product and services
development phases
Environmental
impact
assessment
+ –
Re-FINE Strategic
design
LCA applicability
Concept
Environmental efficacy
design
of design choices
Product
design
Process
design
– +
Re-DESIGN
ISSN 1367–6679
Volvo Clean Air Initiative
Gallery, page 45
‘Green’ glassware by
Jonas Torstensson
and IBM Sweden
Innovation, page 51 Re-THINK
Re-PAIR
Re-FINE Relationship between the LCA
applicability, the environmental
efficacy of design choices and
ICL reconditions
the product development phases
unwanted PCs
Analysis, page 32
Gallery, page 45
Re-DESIGN
An environmentally-considered
exhibition stand for the UK Council
for Environmental Education
Gallery, page 45
ISSUE 9 : APRIL 1999
The Journal of
Sustainable Product Design
5 Editorial
Martin Charter, Editor, The Journal of Sustainable Product Design
Analysis
7 Integrated Product Policy
Derek Smith, Senior Manager, Environmental Services Group, Ernst & Young, UK
12 Design for sustainability within the chemical industry: the case of
Akzo Nobel
Professor Jacqueline Cramer, Senior Consultant, Akzo Nobel, the Netherlands
20 Application of LCA in eco-design: a critical review
Professor Ab Stevels, Professor in Environmental Design; Professor Han Brezet,
Leader of the ‘Design for Sustainability’ Programme; and Jeroen Rombouts,
Researcher at the Faculty of Industrial Design Engineering; Delft University of
Technology, the Netherlands
27 An overview of life cycle design and information technology tools
Professor Carlo Vezzoli, CIR.IS, Industrial Design Department, Polytechnic
University of Milan, Italy
36 ‘Design for Environment’ software development
Winston Knight, Vice President, Boothroyd Dewhurst, Inc., US; and Mark Curtis,
Director, Principal Partner of Design IV, UK
Gallery
45 Volvo Clean Air Initiative, ICL reconditions unwanted PCs, Philips
Semiconductors’ GreenChip and making a stand
Interview
48 Dr Lutz-Günther Scheidt, Director, Environment Center Europe,
Sony International (Europe) GmbH, Germany
Martin Charter, Coordinator, The Centre for Sustainable Design, UK
Innovation
51 Eco-innovation: cathode ray tube recycling at IBM Sweden
Inga Belmane, Researcher, The Centre for Sustainable Design, UK
Business sustainability in some Euopean countries, eg. and money. This will require
Sweden and the Netherlands. new frameworks to be estab-
hat will a more sustain-
W able world look like in
lished and these should not just
be financially dominant. At the
2020? and how can we catalyse a Beyond IPP heart of this is the market-based
process to enable it to happen?
However, IPP does not deal with economic system consisting of
These are some of the issues
the complex ‘triple’ (economic, buyers (consumers) and sellers
that major companies and
environmental and social) or (companies). Therefore a key
governments are considering
‘quadruple’ bottom line (the question is how do we create
and trying to think through. Key
above plus ethical). Let’s just more sustainable markets?
components of this are how
speculate what it might mean.
we green consumption and how Sustainability will require educa-
What would a broader frame-
we green product development. tion and re-education of all
work look like that encouraged
Integrated Product Policy (IPP) stakeholders. This will not occur
more sustainable consumption
may provide a useful framework overnight. There will need to
and product(ion)? Well,
to achieve greener markets. be clear strategic vision and
inevitably it would need to be
Some of its strengths are that it leadership. For example, the
global. What would it mean?
suggests a more holistic and Organisation of Economic
It would have to cover issues
strategic approach. For example, Co-operation and Development
related to the changing and
if a government is thinking about (OECD) is focusing its sustain-
possible reduction of the level of
the launch of a eco-label (tool 1) able consumption programme on
consumption and the problems
it should also couple it with the year 2020. Values will need
associated with the North-South
public information (tool 2) to to be shifted towards frugality,
divide. Who would police it?
raise awareness and increase sufficiency and smartness rather
Could there be a role for the
understanding on the demand- than profligacy and ostentation.
United Nations Environment
side and then consider the use Of course this will mean
Programme (UNEP) and the
of, for example, grants for eco- questioning the relevance of the
International Standards
product development (tool 3) existing metrics of economic
Organisation (ISO)?
and awards schemes (tool 4) to growth. Sustainability indicators
reward companies on the supply- At present companies create will need to provide a guide for
side. As part of its consultation products or services to make the new generation of sustainable
process, EC DGXI aims to profits for shareholders. solutions developers.
publish its Green Paper on IPP However, what is being increas-
The bottom line being: Does
in 3Q 1999 which will provide a ingly recognised is the impor-
this solution (product service or
positioning statement about tance of a stakeholder approach.
hybrid) improve the ‘quality of
what IPP really means. But, what To move towards sustainability
life’ whilst equitably rewarding
we appear to be seeing is the means the need to equitably
all stakeholders?
emergence of a patchwork reward stakeholders for ‘return
of different national approaches of investment’ of time, energy
Overview of this issue (LCA) based on DUT's experience ment, as well as the wider strate-
of working with companies. The gic issues surrounding business
Issue 9 of the Journal provides
article highlights an emerging gap sustainability. There is a special
both a macro and micro perspec-
between industry needs and the feature on ‘Design Sense’, a
tive on eco-product development
academic viewpoint. Professor recently launched awards scheme
issues and highlights some of
Carlo Vezzoli, Polytechnic aimed at rewarding sustainable
the real difficulties with existing
University of Milan, Italy, gives product and building design in
tools at both levels. Derek Smith,
an overview of the key issues the marketplace. A new section –
Ernst & Young, UK, gives a
involved in undertaking an LCA Sustainable Products Research
summary of strategic issues
and provides a summary of Network (SPRN) – highlights
related to Integrated Product
commercially available LCA soft- eco-design research being
Policy (IPP) and its component
ware tools. Professor Winston undertaken into refridgerants,
parts, and gives an insight into
Knight, Boothroyd Dewhurst, US, Product-Orientated
recent developments in Brussels.
and Mark Curtis, Design IV, UK, Environmental Management
Professor Jacqueline Cramer,
provide a summary of the practi- (POEM), textiles and IPP. The O2
Akzo Nobel, the Netherlands,
cal issues related to a ‘Design for Pages cover news from O2 NYC
provides an analysis of ‘design
Environment’ software tool (New York City) highlighting a
for sustainability’ issues based on
which focuses on the ‘end of recent President Council on
experience from pilot projects
life’ phase. Inga Belmane, The Sustainable Development's
within a chemical company, also
Centre for Sustainable Design, (PCSD) meeting in Detroit, with
comparing this sector with the
UK, provides a case history on also background information on
consumer goods sector to
how IBM Sweden has worked the activities of O2 Mexico.
explore similarities and differ-
with a designer to produce a
ences. Professor Ab Stevels, As always, The Journal of
glassware range using recycled
Professor Han Brezet and Jeroen Sustainable Product Design
glass from cathode ray tubes
Robouts, Delft University of welcomes articles, book reviews,
(CRTs). An interview with Dr
Technology (DUT), the product images, information on
Lutz-Günther Scheidt highlights
Netherlands, provide a critical events and any constructive
Sony's practical experience of
review of the strengths and feedback on articles and
managing eco-product develop-
weakneses of Life Cycle Analysis content. •
Derek Smith completed a BA in English Increasing attention is being paid to the initial incentive schemes for
at New College, Oxford, UK and a the concept of ‘Integrated Product environmentally superior prod-
Masters in European Administration Policy’ (IPP) in policy-making and ucts were being launched,
at the College of Europe, Bruges, industrial circles. The European including a number of the first
Belgium. He is currently a Senior Commission, member state govern- national eco-labelling schemes.
Manager in the Environmental Services ments in the EU, and several inter- If IPP is viewed in the context of
Group at Ernst & Young. His expertise national administrations are exam- sustainable development, then
is in public policy analysis, evaluation ining the potential of an ‘IPP product-related thinking is
and formulation. Derek has managed approach’ to environmental policy evident in the 5th Environmental
and conducted many such studies for making. This article explores what Action Programme of 1992, or
the institutions of the European Union IPP is, and what its implications even further back in the
(EU). Prior to the work on Integrated might be, particularly in the light of Brundtland Report of 1987. But,
Product Policy (IPP) he carried out recent Ministerial discussions on products have really become a
work for the European Commission the subject in the EU. The article is strong focus of policy makers in
(EC) on the use of life cycle based on analysis and recommen- certain European countries over
approaches in European industry and dations made by Ernst & Young and the past five years, and a more
its implications for competitiveness, the Science Policy Research Unit widespread focus of attention
as well as studies on eco-labelling, (SPRU) in their report on IPP for the in the last one or two.
and technology and industrial policy. European Commission (1), and on
Preliminary discussions on IPP
subsequent discussions at national
were held under the UK
and European levels (2).
Presidency of the European
Union in the summer of 1998. In
The origins of IPP a workshop organised by DGXI
in Brussels in December 1998,
PP is a new concept, and
I discussions on it are at an
early stage. There is therefore,
over 180 industry and other
stakeholder delegates attended
to learn about the IPP approach
no universally accepted
and discuss specific issues in
definition of IPP, and considera-
smaller working groups. In May
tion of its content has only
1999, IPP was discussed by
recently begun in earnest in the
European Environment Ministers
EU context. Nevertheless, there
in an informal Environment
is now a growing body of
Council meeting held under the
support for a product-focused
German Presidency. This has
environmental policy across the
confirmed the importance of the
EU. Tracing a product-focused
development and implementa-
component in environmental
tion of an integrated approach
policy making can lead analysis
which deals with the entire life
back to the 1980s, when some of
cycle of products, at member Region’s (DETR) recent consulta- in the Hague in October 1993,
state and Community level. The tion paper ‘Consumer Products VROM (the Dutch Ministry of
Council have welcomed the and the Environment’ (DETR, Housing, Spatial Planning and the
Commission’s intention to 1998). In addition, the House of Environment) published a policy
publish a Communication or Commons Select Committee on document on ‘products and the
Green Paper on IPP during the the Environment, Transport, and environment’ in 1994. The Dutch
third quarter of 1999, and the Regions, will shortly be and the Danish have issued
mooted the future involvement completing their inquiry into framework policies which set
of other organisations such as reducing the environmental out key principles, objectives
the Consultative Forum on impact of consumer products. and a range of market ‘push and
Sustainable Development. pull’ instruments which could be
used to address product-related
In short, interest is strong and The IPP approach environmental problems. More
although it is in its early stages, a
IPP on the other hand focuses recently, other member states,
coherent view on future policy
on reducing the environmental including Germany, Sweden, and
in this field is beginning to
impact of product systems. It the UK, have shown interest in
emerge. The recent backing of
seeks to cover the whole product the approaches and ideas behind
European Ministers for further
system, using a life cycle IPP. While each member state
attention to this area is an
approach, avoiding the shift of has come at the issue from a
important ‘green light’ for work
environmental problems slightly different angle, there is
to be done which builds on the
between different media, or growing consensus about the
ideas so far.
between different stages in a scope of the problems to tackle
Current interest in seeking to product lifecycle. While tradi- and the types of tools which can
influence the environmental tional regulation has brought be used.
performance of products is environmental improvement,
founded upon the recognition consumption, and consumption-
that many important environ- related emissions have been
Existing product-related
mental problems are not rising. For instance, Dutch measures
associated with processes or research into volatile organic Measures relating to products
site-focused problems, but are compound (VOC) emissions in have been around for some time,
linked to the creation, use and the late 1980s highlighted that including bans and prohibitions
disposal of products in the three quarters of emissions were on substances within products
market. Traditional ‘command consumption-related, in particu- (such as DDT), or product-
and control’ environmental lar in the application of paints related technical standards. For
regulation has focused on and during vehicle refuelling. example, in some cases, tax
controlling processes (through Significant emissions of a number measures have been used to give
setting emission limits for of key gaseous pollutants, such incentives to use different types
example) or substance control as nitrogen dioxide (NO2) and of fuel. Eco-labels and take-back
(through discharge consents, carbon dioxide (CO2) arise from schemes have also been intro-
or lists of prescribed substances) the use of vehicles. duced with varying degrees of
or through a focus on particular
Not surprisingly, therefore, the success, at national and
environmental media (air, water,
Netherlands has been one of the European level. However, these
or land).
countries who have taken a lead measures do not constitute a
In the UK for example, the life in Europe in developing thinking fully-developed product-oriented
cycle approach which charac- about product-related environ- policy. In practical terms, they
terises IPP has already informed mental policy. Following an have not been consistently
the thinking within Department international conference held applied in European countries,
of Environment Transport & and the effectiveness of some of
· measures for transmitting small number of leading member Given the potential risks of inac-
information up and down the states, as well as at the European tion at EU level, and the capacity
product chain: these will be level. It will be interesting to see for the EU to play a positive
measures which encourage what mechanisms are used, or enabling role, it is concluded
greater transparency about the developed, to enable business, that the European Commission
environmental burdens and full environmental and consumer has an important role to play in
environmental costs of product group input into the policy the development of this new
systems. These informational development process. arena of policy. The EC may take
and price signals will serve to four key roles in IPP:
alter customer behaviour across · to define a common under-
the product system.
The potential role of the
standing of IPP, and to articu-
· measures which allocate
European Commission late a vision of what it is
responsibility for managing the There are potential risks of prod- setting out to achieve. A key
environmental burdens of uct-related policies developing at task in this is being clear about
product systems: these will be a national level. The existence of objectives, and how the aims of
measures which allocate legal different measures relating to IPP sit alongside other policy
and financial liability for the products could create uneven- goals.
product system environmental ness in the market. More posi- · to encourage the diffusion of
burdens. This would include tively, there could be potential best policy practice beyond the
potential burdens (related to benefits in having a consistent heartland of member states
the design of the product), and European framework, with clar- which have already taken
actual burdens (related to the ity on the aims of policy and concerted action, and so to
actual use and discard of prod- how this sphere of activity harmonise the ‘product policy
ucts). contributes to the goal of context’ across the EU.
sustainable development. More Progress on this is already
A wide variety of measures are specifically, initiatives could be occurring, through the informal
represented within the IPP build- launched which sought to development of networks
ing blocks, some very product- support European firms seeking across the EU. An important
specific (take-back regulations), to innovate and improve step here will be to ensure that
others cross-cutting and general competitiveness. For example, this is not an exclusively north-
(a generic ‘producer responsibil- improving the comparability and ern European phenomenon,
ity’ policy). Variations on the availability of data on the envi- but brings in southern member
building block theme have been ronmental relevance of different states and considers the views
suggested (3), by separating those products or product groups could of Europe’s international trad-
which are ‘cross-sectoral’ from provide a baseline against which ing partners. The fact that IPP
those which are ‘specific’. But, firms can measure their perfor- has now been debated by EU
in essence, all are connected in mance and seek to improve. The Ministers from all member
being aimed at improving the introduction of an EU support states will give impetus to this
environmental performance of scheme for sustainable product process of dissemination.
product systems. design, a kin to those which · to support the effective imple-
The framework outlined is now have been developed on national mentation of product policies
under debate. The discussion on lines, has been suggested. But through the integration of
how it relates to other concepts this may well be an area where it product policy aims in EU
such as sustainable consumption is more difficult to justify public policy more generally. Some
has also begun. In practice, prod- sector intervention, given the priorities for action are begin-
uct policy is likely to continue to strong interest in eco-design ning to emerge, including a
develop in national contexts, as which already exists in the broad-based integration of
has been the case so far in a private sector. products within the follow-up
What does ‘design for sustain- chemicals, and fibres. Three pilot
ability’ mean for those industries studies were performed within STRETCH methodology
farther away from the consumer the chemicals group and two Step 1
market? Does the approach differ within the fibres group. Survey the Business Unit’s
fundamentally from the one (potential) product/market
All pilot studies adopted a
applied to consumer industries? strategies and the most
similar ‘design for sustainability’
These are the main questions important driving forces that
approach, called STRETCH,
addressed in this article. The determine business strategy
which is the acronym for
analysis will particularly focus on in general.
the Selection of sTRategic
a specific industry: the chemical
EnvironmenTal CHallenges) Step 2
industry. To give an insight into
(Cramer and Stevels, 1997). The Monitor new developments
the potential strategies for
basic idea behind this approach and trends in the environmental
‘design for sustainability’, seven debate and changes in
is that the selection of promising
pilot studies were set up in pressure exerted by external
environmental improvements
different Business Units (BUs) stakeholders.
over the whole lifecycle should
of the chemical company Akzo
be attuned closely to the Step 3
Nobel headquartered in Arnhem,
sub-BUs’ general business Identify potential environmental
the Netherlands. It is a multi-
strategy and to the demands of improvements that can be
national with almost 90,000
external stakeholders (including made in the product chain.
employees and activities in
suppliers and customers). In
more than 50 countries. Step 4
order to ensure that the
Select environmental improve-
The pilot studies were co- STRETCH approach becomes
ments that can lead to the
ordinated by the author in close an integral part of the general
development of promising
cooperation with a member of business planning, it is essential
market opportunities or the
each BU’s management team for it to be embedded
avoidance of potential market
(usually the R&D manager). The structurally in the organisation
threats in view of the previous
underlying analyses were made and attuned to related activities steps, then formulate an action
together with the BUs and other (eg. ISO 14001). Therefore, the plan for short-term and long-
experts working in the service STRETCH approach consists of term environmental improve-
units of Akzo Nobel. The pilot six steps (see panel). ments in the product chain.
studies were carried out from
Information about Step 1 was Step 5
May 1997 until July 1998.
gathered through interviews with Embed the STRETCH approach
members of the management in the organisation.
Methodological approach teams of the sub-BUs and
Step 6
through (partly confidential)
The seven pilot studies selected Bring the results into line with
documents about their business
within Akzo Nobel represented related Business Unit activities,
strategy. Data about Step 2 was
examples of ‘design for sustain- viz. ISO 14001 compliance,
collected via various methods,
ability’ initiatives taken in vari- product stewardship, and
depending on the available
ous phases of the product chain. product development.
information sources. Use was
Four pilot studies focused on
made of interviews with various
intermediate products, two on
sub-BU members (particularly
auxiliary substances in final prod-
the marketing people), results of
ucts, and one on final products.
customer questionnaires, and
The seven pilot studies were
documents revealing the forms
carried out in sub-Business Units
of environmental pressure.
(BUs) of each of the four main
product groups of Akzo Nobel: Before the possibilities for
pharmaceuticals, coatings, improvement of the present
ANALYSIS
15
literature on ‘design for sustain- Another difference with authors during use)
ability’ (eg. Van Hemel, 1998). in the field of ‘design for sustain- · product system level
Compared with typologies based ability’ is that they usually rely (optimisation of ‘end of life’
on consumer products, however, upon other typologies to cluster system and optimisation of
less emphasis is put on the the various improvement initial lifetime)
optimisation of the lifetime options. For instance, Van · new concept development.
of products (particularly easy Hemel distinguishes:
maintenance and repair, modular · product component level Despite the differences in
product design) and new concept (selection of low-impact clustering, the list of possible
development (particularly materials; reduction of materi- improvement options is similar
‘shared use’ of the product and als usage and optimisation of to the one derived from the
integration of functions). These production techniques) seven pilot studies. The
options are more appr0priate to · product structure level particular clustering used here
final consumer products than to (optimisation of distribution better fits the style of working
the chemical industry sector. system and reduction of impact and thinking in the chemical
Output streams · monitor health, safety and environmental risks in product applications
· improve environmental performance of current products through
specific measures
· develop new, more environmentally sound products
· improve product in the users’ phase in cooperation with customers
(eg. lower energy consumption)
· investigate possibilities to reduce the amount of product needed in
final applications
· improve product packaging
Transport/logistics · explore possibilities of modal shift from road to other transport modes
(boat, rail and pipeline)
· reduce volume of goods to be transported through new product
and packaging concepts
Table 1: Summary of environmental improvement options derived from the seven pilot studies
When the
competitive
edge of more high
environmentally
benign environ-
mental
pressure
products is
more obvious high
environment
for managers, low low as a competitive
edge
low high
room for manoeuvre
they are more
inclined to
communicate Figure 1: Responsiveness to environmental improvements in the product chain
Application of LCA in
eco-design: a critical review
Ab Stevels studied Chemistry at the
Professor Ab Stevels, Professor Han Brezetn
Eindhoven University of Technology, the
Netherlands, and then was employed at and Jeroen Rombouts n
Philips Electronics Eindhoven. In 1966
he received his PhD in Physics and Professor in Environmental Design, Leader of the Design for
Chemistry at the Groningen University. Sustainability Programme, and Researcher at the Faculty of
In 1969 he joined the Philips Research Industrial Design Engineering, Delft University of Technology,
Laboratories and in 1989 he was
transferred to the Consumer Electronics
the Netherlands
division where he has been senior
advisor on environmental engineering
since 1993. In 1995 he was appointed Eco-design has now become a Cycle Analysis (LCA). This refers
part-time professor in Environmental business issue in various sectors. both to the selection of ‘atten-
Design at the Faculty of Industrial To enable eco-design requires a tion fields’ and the creativity
Design Engineering, Delft University of wider range of tools, most of which phase (finding green options)
Technology (DUT), the Netherlands. are in their early stages of develop- as well as to the environmental
ment. Life Cycle Analysis (LCA) has validation of design improve-
Professor Han Brezet completed initial
emerged as a key tool. The article ment recommendations.
studies in electrical engineering at
is based on Delft University of
DUT, and then received his PhD in Research has highlighted that
Technology’s (DUT) experience
Environmental Sociology at the consideration of both the tech-
of working with industry on
Erasmus University, Rotterdam. nicalities of eco-design and the
eco-design projects using LCA.
After a career in cleaner production management of eco-design
consultancy, he now holds the chair DUT’s experiences are highlighted
processes are crucial for success
in eco-design at the Sub-faculty on illustrating the strengths and
or failure. This relates to both
Industrial Design Engineering at DUT. weaknesses of LCA and the
the front end (idea generation
He is the leader of the Design for growing gap between industry
and concept development) and
Sustainability Programme and research needs and academic research
to exploitation of the results in
director of Kathalys, the joint Centre in this area.
the marketplace. In all these
for Sustainable Product Innovation processes the availability of
of TNO Industry and DUT,
Introduction appropriate manuals and tools
established in 1998.
plays an essential role. DUT’s
ithin the Delft University
Jeroen Rombouts graduated in 1995
from the Faculty of Industrial Design
W of Technology’s (DUT)
Design for Sustainability (DfS)
contribution to these include:
· PROMISE, a promising
Engineering at DUT. After working in a approach to sustainable
small design office for a year he is now programme, at the Sub-faculty
production and consumption
working on a PhD research project and of Industrial Design Engineering
(Brezet and von Hemel, 1997)
assisting with LCA training sessions. more than a hundred industrial
· EPAss, a manual for environ-
His research project is focused on eco-design case studies have
mental benchmarking (Jansen
using a knowledge-based system to been undertaken between
and Stevels, 1998)
evaluate product improvement options 1993–1998, through graduates,
based on product characteristics. PhD students and staff. Tools include:
DUT’s eco-design approach · LEADS, Lifecycle Expert
advocates several types of Life Analysis of Design Strategies
(Rombouts, 1998)
· IDEMAT, a material and LCA from the problem- The obvious advantage of indi-
process database for product solving perspective cators and abbreviated LCAs is
developers containing their need for limited expertise,
· LCA is a very effective tool for
mechanical, physical, financial time and money, which makes
the selection of product-related
and environmental data it a very practical solution for
environmental impacts that
[IDEMAT]. internal product comparisons
need to be prevented or
· EcoQuest, a supplier eco- despite all the criticism from
reduced. It is also useful in
design self-audit tool (Brink, the scientific point of view.
validating green design options
Diehl and Stevels, 1998) Tools that can be used are
when a mix of energy and,
· STRETCH, a methodology EcoScan, SimaPro (see
material application and
for advanced environmental References) and others. Due
process related aspects play a
product development (Cramer to a lack of a standardisation
role. In a wide range of linear
and Stevels, 1998). LCA is not yet appropriate for
problems, good solutions can
external comparison or
be found with a high level of
The LCA methodology has a absolute calculations.
sophistication and practicality.
pivotal position in the eco- · LCA is not suitable for
· LCA is less effective in
design process and tool applica- generating green design
situations where toxic/
tions at present. Particularly, in options, because ideas gener-
hazardous substances are
the selection of ‘attention fields’ ated by LCA often go beyond
involved (embedded toxicity
and in the validation stage, the the influence of designers. This
with time dependent release)
use of LCA is essential for is due to the lack of separation
(Tukker, 1998). Its use in tack-
environment-oriented product between internal (eg. product
ling recycling issues is also
development. To a lesser extent properties) and external (eg.
fairly cumbersome due to
this also holds for the creativity electricity generation and waste
assumptions that have to be
phase itself. treatment) issues in LCA appli-
made to satisfy system bound-
In this article, the DfS cations (Stevels, 1999). As a
ary requirements. A main
programme’s experiences of the consequence, linking the
problem with LCA is that it is
use of LCA in industry-based eco-design concept with the
primarily based on an inventory
eco-design projects are evaluated. creation of sustainable, new
of flows as at a moment in time
This has led to the identification ‘business’ coalitions (joint
(‘in-out’) and not on a balance
of both limitations and opportu- ventures with suppliers, recy-
sheet principle. As a conse-
nities for LCA and directions for clers, users etc.) and markets
quence, taking the future into
action and further research. cannot be done through LCA.
account is problematic,
Therefore this link, which ulti-
The following seven aspects particularly for resource use
mately defines the overall net
related to LCA will be discussed (‘environmental investment’).
environmental benefit of ‘eco-
in this article: · In terms of environmental
designed’ product-market
· LCA from the problem- validation and prioritisation of
combinations, needs to be
solving perspective green design options and prod-
based on additional models and
uct performance, current LCA
· methodological issues tools, like ‘scenario making’
approaches generally provide
· data issues (simulation of future user
satisfactory information,
· LCA from the business perspectives and preferences),
provided that the analysis is
perspective environmental accounting
made organisation-internal and
· LCA as a stakeholder (assessing the environmental
on a relative base (Stevels,
communications tool and financial-economic benefits
1999). There is also evidence
· standardisation of eco-design concepts) and
that a single figure LCA score
innovation management theo-
· future of LCA. like the Eco-Indicator ‘95
ries. Good results have been
performs well in this respect.
Industry
step 4 step 5
check feasibility implement in
(physical, financial) programme
Academia
step 4 step 5
come to solutions implement in
programme
The proactive industry approach environment as such is an – lower energy: good for the
is actor based with an emphasis appealing factor to a minority environment and good for
on effective implementation (25 % or less) of the potential your ‘wallet’
(with ownership). LCA has a customers. A majority (75 % or – less packaging: fewer
useful but not a dominating role. more) of potential customers resources, easier, less
The academic approach generally however are attracted by a hassle with waste
is holistic (with no specific combination of an environ- – more recycling: waste
ownership) and is centered mental benefit and other reduction, fewer resources,
around LCA. With respect to benefits (like money, fun/ease/ ‘feels good’
business there is generally a self comfort or other positive
– less hazardous: good for
chosen ‘green apartheid’ or emotions). For successful
the environment, no fear
specialisation within companies marketing and sales of
any more
which seriously hampers practi- eco-designed products the
– less material: fewer
cal implementation. This gap creation of a mix of the above
resources, cheaper, etc.
is deeply concerning and DUT consumer variables and values
is focussing part of the DfS is an essential step. This also It has been argued that the lack
programme on closing it. establishes the direction that of buying of eco-labelled prod-
environmental communications ucts by the general public is due
needs to develop. Environ- to a lack of scientific thorough-
LCA as a stakeholder mental policy tools like eco- ness and as a result LCA based
communication tool labelling should be replaced by eco-labels have been proposed.
· In all parts of the world a segmented approach, commu-
The authors believe the contrary:
(even in the most environmen- nicating an attractive mix of
the general public is calling for
tally conscious countries) users’ values, for instance:
simplification rather than for issues and were – for instance – standardisation and related items
sophistication and wants to be strongly represented in the is unsure, there will be either a
communicated to in terms of a International Standards single set of standards, which
world they live in. Organisation (ISO) committees. will be difficult to apply, or two
sets with a continuous debate
When communicating to profes- In the present wave of cost
about the shape and significance
sionals the approach should be cutting and ‘lean and mean’
of them. Neither of these two
different. Professionals which approaches, industrial
scenarios is attractive.
are intermediates between participation in standardisation
policymakers and manufacturers authorities has declined. Their
(journalists, environmental position has been taken over Example
experts of consumer organisa- gradually by institutional (often
An example given in the table
tions, etc.) generally appreciate government sponsored) and
below (Figure 2) shows the
environmental issues in terms academic representatives. This
shortcomings of LCA/Eco-
of LCA. As such this category has resulted in a shift in charac-
indicator. This example refers
is likely to be well disposed to ter of the ISO standards (the
to the development of the Green
receive more specific informa- ISO 14.000 series): standards
‘Brilliance’ monitor at Philips
tion. have become more comprehen-
Electronics Monitor Division
sive, have a highly scientific
This picture changes at the located in Chungli, Taiwan.
context, but their applicability
moment the target group for This project was undertaken
is diminishing.
communication consists of the by DUT and Philips Consumer
environmental specialists (for This is leading to a strong criti- Electronics (PCE) Environmental
personal interest). In this cism from industry of the LCA Competence Center (ECC) in
context, LCA is likely to get a standards under development. As Eindhoven, the Netherlands.
sympathetic reception but the a result, industry is considering
This table (Figure 2) shows the
methodology applied and data initiatives to develop a separate
complete environmental design
accuracy will be critically (sub)standard which is more
process with all the LCA issues
reviewed. In general it will be workable/applicable in practice
cited in this article playing a
argued that the actors have not (Lehni, 1998).
role. The column ‘remediation’
sufficient thoroughness in their
From the governmental side indicates that the weaknesses of
approach and apply over
there is also criticism. Ideally an current LCA/Eco-Indicator can
simplifications. From their
LCA based legitimacy of environ- only be partially compensated
perspective this always remains
mental policies would be a good for other ways and means.
true whatever action a company
basis for policy. However even
takes.
in countries where this has been
seriously attempted (eg. the Future of LCA
Standardisation Netherlands) this point has not As things stand now, the future
been reached. Apart from the for the application of LCA in
Before touching upon the issue
politics – including environmen- industry looks fairly bleak. The
of standardisation in the field of
tal politics – there are strong basic reason for this being is that
LCA, we will go back to the
emotional and social compo- LCA is a ‘mix’, that is a mix of
origin and nucleus of standardis-
nents. Both components are scientific and practical elements,
ation. This is an industry interest
part of real life and as such are a mix of present and future, a
because standardisation makes it
legitimate but they also are very mix of tangible and intangible
easy to compete on a global level
difficult to reconcile within a issues. As things stand now this
playing field. Therefore initially,
rigid LCA approach. will be very difficult to sort out
industrial representatives took a
Altogether the future of LCA based on a consensus between
strong interest in standardisation
Idea generation
Concept consolidation,
execution of eco-design
Address focal areas: Not applicable, use Not applicable
· Energy common sense
· Materials
· Packaging
· Hazardous substances
· ‘End of life’/recycling
Address lifecycle Toxics, scope, data Separate assessment of
perspective hazardous substances and
‘end of life’/recycling
Exploitation of results
Validation of results Methodology, scope none
Communications, marketing Business perspective, private Very partly, communicate
customers, scientific community, in bases of common sense
standardisation (=’unscientific’)
stakeholders at a global level. (approximately 75%). Within The authors’ experience indi-
What should companies do the DUT DfS pro-gramme part cates that there is one effective
now? Two approaches are of the research effort is focus- solution to the many problems
recommended: ing on this issue (Vegtlander, that seem to be associated with
· Develop ‘environmental 1998) (Gielen, 1999). LCA (and also for instance eco-
accounting’ (which in the · Create a ‘living space’ for design) – that is: experience of
authors’ opinion is the different levels of sophistica- ‘practice will show the way’.
fundamental reason for LCA) tion of LCA (as a validation The DUT DfS programme will
identical to accounting systems method). This will prevent research industry’s experiences
in the financial world. It can be endless discussions between with LCA, and will model them
done and a tremendous benefit practical, fundamental and into computer-aided tools (like
would be the comparability in politically oriented practition- described by Rombouts, 1998;
treatment of ecological and ers, as described in the study Brink, Diehl and Stevels, 1998;
economic issues – as it is the on the adjustment of LCA and others) for both large indus-
authors’ belief that ecology and methodology of Bras (Bras- tries and SMEs and will thus play
economy are highly correlated Klapwijk, 1999). its role in the development of a
more sustainable future. •
Carlo Vezzoli is a designer and a New environmental requirements evaluations (simplified LCA), as
Professor at the Polytechnic University mean that all life cycle phases will well as increasing the features in
of Milan with a particular interest in need to be considered in product design support tools to consider
environmental aspects of industrial design. The concept of Life Cycle the whole life cycle from product
products. He is part of the faculty of Design (LCD) has begun to conceptualisation to launch (not
both the Masters in Design and Bionics be integrated into product develop- only limted to the improvement
at the Istituto Europeo di Design, the ment processes in a range of of specific environmental perfor-
Masters in strategic design at the MIP- companies worldwide. Information mances). Finally, possible guide-
Polytechnic in Milan and a member of technology (IT) can play an impor- lines are defined for the develop-
CIR.IS (Inter-departmental Research tant role in helping companies deal ment of LCD tools, aimed at
Centre Innovation for the Environmental with this increase in complexity. developing specific solutions to
Sustainability). His research focuses on The paper firstly gives a brief specific problems whilst enabling
scenarios, criteria, strategies and tools overview of the approaches, dialogue with the various actors in
for the development of sustainable methodologies and software tools the product development process.
products and services as well as that have been developed in this
education and training. He is the Italian area. These are classified into two
co-ordinator of the EU funded research main categories: methodologies
Introduction
project on ‘Strategies for a Sustainable and tools for the quantitative art of the research activities
Household’ and is the co-ordinator of
several projects for the ANPA (Italian
analysis and assessment of the
environment impact of products,
P of the Inter-departmental
Research Centre, Innovation for
National Agency for the Environment). eg. Life Cycle Assessment (LCA); the Environmental Sustainability
He has taught in other European and dedicated design support tools and innovation (CIR.IS) based at
countries and spoken at conferences for environmental performance the Polytechnic University of
in Europe and US. Recently, he improvements (eg. ‘design for Milan, Italy is dedicated to the
published with Professor Ezio Manzini, disassembly’ software tools). monitoring, study and develop-
Lo sviluppo di prodotti sostenibili (The Throughout the article, examples ment of software tools for envi-
development of sustainable products). are presented that illustrate the ronmental sustainable product
recent trends in the of development design (SPD). A synthesis of the
of LCD tools. Recent research has main trends and perspectives, in
focused on analytical tools, both for relation to the role of the IT
the achievement of more reliable tools is presented here. This
and specific LCA inventory data and article investigates the ‘state of
on the development of methods and art’ through descriptions of
tools to enable faster and simpler software related to Life Cycle
AB AB AB AB AB
carbon chlorofluoro- Greenhouse Ozone Global
dioxide (CO2) carbons (CFC) Effect (GE) layer (OL) impact
– Discriminating value +
+ Scientific validity –
Figure 1: Relationship between the LCA results and its scientific validity
the evaluation phase of an LCA Incisiveness of the decisions the strategic design of a product
is that: In general, during the develop- strategy, to concept design, to
· as the number of impact ment process, as the product product design to process design
categories increases, the ability becomes more defined and (engineering)). At the same time,
to identify credible methods specified, the LCA methodology the possibility of reducing the
of aggregation decreases can become increasingly effec- environmental impact of the
· as the degree of aggregation tive. This is because the method- product is greater in the first
increases, the scientific level of ology requires data, which is design phases, as there is a
the evaluated results decreases unknown during the first design higher potential for innovation
(the use of the value and judg- phases. In the design phase when (and hence a higher potential
mental weighting increases) ie. the brief of a new product is level of environmental improve-
the scientific validity of the produced (in Figure 2, the ment). Therefore, the integration
LCA results decreases as it strategic design of a product of environmental requirements
passes from the Inventory to strategy) the complex processes at the level of strategic design or
Characterisation, and then relating to its future life cycle concept design, usually leads to a
toEvaluation (see Figure 1). are not known. That means it is greater environmental improve-
difficult to apply an LCA as it ment, compared to introduction
In summary, there is an inversely
requires quantitative data. at the engineering phase (process
proportional relationship
During the design phases the design).
between the scientific reliability
processes relating to the prod-
of the results and their degree of Variety of the stakeholders
uct’s life cycle phases become
aggregation, or, in the ability to in the product development
increasingly clear and, hence,
select between product options. Because of the variety of
LCA becomes more useful (eg.
actors involved in the product
in Figure 2 as one moves from
development process (project the product development dedicated design tool. This
managers, designers, marketers, process. includes tools to enable:
process engineers, etc.) a range · the selection of low
It is important to underline that
of different decisions will need environmental impact
LCA’s prime purpose is environ-
to be taken in the product materials
mental analysis and assessment
creation process. In other words, · the minimisation of toxic and
and not to provide design guide-
during the various design phases harmful materials
lines. In short, LCA indicates
(ie. strategic design of product · ‘Design for Recycling’ (DfR)
where the environmental
strategies, concept design, prod- · ‘Design for Disassembly’ (DfD)
problems are, but it doesn’t
uct design, process design) there
suggest ways to solve them. · ‘Design for Re-manufacturing’
are differences in approaches,
(DfRM)
procedures and tools needed by
different actors. Current LCA Design tools for dedicated These dedicated tools include
manuals, guidelines or indexes
tools are highly structured, ie. at environmental performance
present LCA interfaces have been and software aided design tools.
There is an other category of
developed for environmental Below are listed some of main
tool that has been developed to
analysts. The major problem with software programs on the
address particular environmen-
LCA is the difficulty of using it market.
tally oriented-issues – the
by the various actors involved in
+ Strategic
–
design
LCA applicability
Concept
Environmental efficacy
design
of design choices
Product
design
Process
design
Figure 2: Relationship between the – +
LCA applicability, the environmental
efficacy of design choices and the
product development phases
Evolution of the
Overview of life cycle design support software tools dedicated design support
DFE (Design For Environment) second version (environmentally) tools
It has been developed by the Boothroyd, Dewurst Inc., US and by the Dedicated design support tools
TNO (Institute of Industrial Technology), the Netherlands, and is an are evolving and widening their
upgrade of the first software version. potential and effectiveness with
EDIP: Environmental Design Strategies, Environmental Specification, regards to reducing environmen-
Environmental Design and Rules tal impact throughout the whole
Developed by the Technical Universirty of Denmark in Denmark. EDIP life cycle. In the panel opposite
is a whole spectrum of software tools to support the decisions for there is a brief description of
different design phases, integrated between each other and with an some of these software tools.
LCA system.
in various forms (with different · the customisation to different sustainability are on a systemic
interfaces) large amounts of product sectors or product level, which will require innova-
information. The benefit of IT types and by-products tions on a social and cultural
(software) is its ability to · the adaptability to various level as well as a technological
manage this increased degree stakeholders in the product one. There will never be one
of complexity. development process tool able to solve all the design
· the integration with today’s problems in an effective manner.
The development of the new
design tools and the proce- More realistically, in the future,
eco-design support tools will
dures (eg. CAD and CAM) tools will need to be developed
have to deal with the following
to solve specific problems and, at
issues: · the adaptation to an integrated
the same time these tools will
· the widening of focus to the mix of products and services.
need to be able to interact
whole life cycle The development and use of new (when necessary) with other
· the integration of simplified IT (software) tools that aim to tools, as well as effectively inter-
LCA into the various product support design activities is not face with the various stakehold-
development phases the solution to the integration of ers in the product development
· the integration of expert the environmental considera- process. •
rules into various product’s tions into design; as the changes
development phases required to move towards
References
Alting L., Wenzel H., Haushild M. Z., Jorgensen J., Environmental tool in
Product development, Danish Technical University, Life Cycle Centre,
Institute for Product Development, Denmark, 1993
Brezet H., Stevel A., Rombouts J., LCA for Ecodesign: the Dutch experience,
in proceedings ‘Ecodesign ’99’, Tokyo, 1999
Benjamin Y., Design for health profiler, European Foundation for improve-
ment of Living and Working Conditions, Dublin, 1995
Goedkoop, M., Life-cycle analysis for designers. ed. A.-M. Bor., European
Design Centre Ltd., Eindhoven, 1994
Poyner, J.R. and Simon M., Integration of DFE tools with product develop-
ment, Clean electronics products and concepts, Edinburgh, Institution of
Electrical Engineers, London, 1995
Schmidt-Bleek F., Tischner U., Designing goods with MIPS, FEB, Wuppertal
Institut, 1993
Sweatman A. and Simon M., Design for environment tools and product
innovation, 3rd International Seminar on Life cycle Engineering “ECO-
Performance ‘96”, March 18-20, ETH Z¸rich, 1996
Vezzoli C., Life cycle design, a strategy for the development of sustainable
products: case study of a telephone, Industry and Environment Review,
United Nations Environmental Programme, Paris, 1997
Dr Winston Knight is Professor This paper describes the develop- make changes because of
and Chairman of the Industrial & ment of a software tool for deter- rapidly increasing modification
Manufacturing Engineering Department, mining the financial and environ- costs and the effects on time-
University of Rhode Island (URI), US, and mental effects of ‘end of life’ to-market.
Vice-President of Boothroyd Dewhurst, disassembly. The environmental
Inc. Recently, his work has been impact from initial manufacture This emphasises the need to
extended to include ‘Design for of the product is also determined. make the right decisions first
Environment’ (DfE) analysis tools. Environmental assessment is time at the early stages of prod-
He is the author of over one hundred achieved through the single figure uct design. It has been found
papers on various aspects of manufac- indicator, MET points. A procedure necessary to provide design
turing engineering, CAD/CAM and for optimising the disassembly teams with predictive analysis
design for manufacture, and he is sequences to release valuable or tools, which quantify the effects
the co-author of six textbooks. environmentally beneficial items as of design attributes on manufac-
early as possible is included. The turing and assembly costs to
Mark Curtis is the founding and
program expands the range of facilitate early design decision
principal partner of Design IV, a UK-
predictive analysis tools for use in making. This is the basis of
based organisation focused on the
concurrent engineering to enable DFMA, which has been shown to
commercial implementation and
the design of more environmentally be very effective in many indus-
application of Design for Manufacture,
friendly products. This programme tries and numerous case studies
Assembly, Service and Environment
software technology in companies has been developed jointly with the of the development of more
throughout Europe and the Middle East. TNO Industry Centre, Delft in the competitive products have been
He is currently working on multiple Netherlands. reported (Boothroyd et al, 1994).
assignments within design and Fundamental to this approach is
manufacture organisations in the placing the analysis tools in the
defence, communications and Introduction hands of the designers in an easy
automotive industries located in the xperience with product to use form to enable early
UK, Finland and Germany on the
application and implementation of
E design for manufacture
and assembly (DFMA) has
design decisions to be based on
sound information.
DFMA technologies and particularly shown that: When ‘end of life’ disassembly
Design for Environment (DFE) into their · early design decisions and environmental impact are of
new product introduction procedures. concerning product structure, concern, the same conclusions
materials and processes deter- can be drawn. The ease of dis-
mine the majority of manufac- assembly and the environmental
turing costs for a product. impact of products are deter-
· the further into the develop- mined by decisions made by
ment process for a new product designers early in the develop-
the greater is the reluctance to ment of a product, when initial
choices of materials and assem- aim of evaluating the costs of following developments were
bly methods are made. In general disassembly or the most appro- necessary:
designers and engineers have priate disassembly sequence · data for determining
little training or background in (Zussman et al, 1998, Johnson disassembly and ‘end of life’
environmental assessment and and Wang, 1994). Similarly tools disposition costs
must either rely on the advice of for environmental assessment · a method for environmental
experts or be provided with the have also been developed (PRe impact evaluation, which is
necessary information to make Consultants, 1997). However as readily usable by designers
the appropriate decisions. Thus, far as is known, the DfE tool together with associated data
suitable product analysis tools described in this paper is the for material production,
should also be available to only available that enables material disposal, material
designers with this emphasis, if financial and environmental recycling and for manufactur-
these aspects of product design factors to be considered in a ing processes
are to be effectively evaluated. single analysis.
· a procedure for determining
Such tools should be easy to use
the most appropriate
by product designers, without
Product analysis procedures disassembly sequence for
the need to rely on lengthy
a given product.
studies by Life Cycle Analysis for disassembly
(LCA) experts and industrial The purpose of the procedures
ecologists. for product analysis is to effec- Financial analysis of
Recently a software analysis tool tively simulate disassembly at disassembly
has been developed which is ‘end of life’ disposal and then
Disassembly costs are
aimed at fulfilling this need and to quantify for design teams the
determined from time-standard
which can be used in conjunc- resulting cost benefits and
databases developed specifically
tion with current DFMA analysis changes in effective environ-
for ‘end of life’ disassembly
tools. This Design for mental impact. The following
processes (Girard and
Environment (DfE) software main outputs are provided:
Boothroyd, 1995, Rapoza et al,
simulates ‘end of life’ disassem- · a picture of the financial 1996). This database is a
bly of the product and quantifies cost or return at each stage of modification of that developed
the economic and environmental disassembly of the product previously for disassembly for
effects as disassembly proceeds. · a summary of the effective design for service evaluations
Although this appears to be a environmental impact of the (Dewhurst and Abatiello, 1996).
DfE analysis tool primarily deal- product at each stage of Increased time penalties are
ing with ‘end of life’ manage- disassembly associated with disassembly
ment issues, assessment of the · an assessment of the problems such as difficult access
environmental impact of the environmental impact of and so on. Disassembly costs are
whole life cycle of the product, manufacturing the product determined by multiplying the
including initial manufacture, is and the materials used times by an appropriate labour
obtained. Simulating ‘end of life’ · a determination of the best rate. Any profit or cost from
disassembly is a convenient way disassembly sequence for a the disposition of each item is
of considering every item within proposed product design. determined from recycling
the product. This software has values and disposal costs for
been developed jointly with the The analysis procedure readily different materials in a materials
TNO Industry Centre in Delft, allows different design configura- database. Each item in the
the Netherlands. tions, including alternative mate- assembly is allocated to an
rial and process selections to be appropriate ‘end of life’ destina-
Modelling of the disassembly of
evaluated and compared. tion (recycle, reuse, regular or
products has received consider-
able attention, usually with the In order to meet these aims the special disposal and so on) based
Concluding remarks
The use of decision support
tools, which predict quantita-
tively the effects of initial design
decisions, can significantly
Figure 6: Results for 386 computer with optimal disassembly sequence influence the concurrent engi-
neering approach to product
edited sequence are shown in the power supply, which is design. Following on from the
Figures 3 and 4. As can be seen, assumed to have a resale value of success of design for manufac-
with the assumptions made for $5 and produces a corresponding ture and assembly techniques in
the ‘end of life’ destinations for step in the financial line. By industry, the range of analysis
each item, a profit of around $20 selecting this item, a procedure tools available for early design
could be realised for this prod- whereby the selected item is application has been extended to
uct, but complete disassembly of moved forward as far as possible, cover recycling and environmen-
the computer would be required but limited by the precedence tal impact. These will enable
for this initial sequence. The assigned, can be used. The greater consideration of recycla-
point of least effective environ- financial and environmental lines bility and environmental impact
mental impact also corresponds for the new disassembly to be given during product
to complete disassembly and this sequence are shown in Figure 5, design. These procedures have
is often the case. with the power supply now at been developed into a software
position 9 in the disassembly tool for use in a concurrent
The program allows different
order. The user can continue engineering environment, as a
disassembly sequences to be
moving individual items in this joint development with the TNO
investigated in two ways. The
manner and hence investigate a Industry Centre. Different design
first by allowing the user to
wide range of disassembly configurations for products can
move selected items forward in
sequences. However, utilising be easily compared using the
the disassembly sequence alone
the optimisation strategy program, which is now being
and the second by implementing
described above is more useful. used in industry for product
the optimisation strategy
Figure 6 shows the financial line analysis and benchmarking. •
outlined above. Item 21 in the
and environmental line for the
initial disassembly sequence is
References
Boothroyd, G., Dewhurst, P., and Knight, W.A. , ‘ Product Design for
Manufacture and Assembly’ (New York: Marcel Dekker, 1994).
Dewhurst, P. and Abatiello, N., ‘Design for Service’, in Huang, G.Q. (Ed.),
‘Design for X: Concurrent Engineering Imperatives’, (London: Chapman
and Hall, 1996) pp. 298-717.
Johnson, M.R. and Wang, M.H., ‘Planning Product Disassembly for Material
Recovery Opportunities’, International Journal of Production Research, 1994,
Vol.32, pp. 3119-3142.
Kalisvaart, S., and Remmerswaal, J., ‘The MET-Points Method: a new single
figure environmental performance indicator’, in Proceedings of Integrating
Impact Assessment into LCA, SETAC, Brussels, (October 1994).
Rapoza, B., Harjula, T., Knight, W.A., and Boothroyd G., ‘Product Design
for Disassembly and Environment’, in Annals of CIRP, 1996, Vol. 45, No.1,
pp.109-115.
Zussman, E., Zhou, M-C. and Caudill, R., 1998, Disassembly Petri Net
‘Approach to Modeling and Planning Disassembly Processes of Electronic
Products’, Proceedings of International Symposium on Electronics and the
Environment, Oakbrook, Il., May, p.321.
ICL, the IT systems services company, The PCs, which are acquired from large
is offering its large customers a unique corporates, will be wiped clean of data,
recycling service in which unwanted refurbished, resprayed, reliciensed, have
PCs and notebooks are fully recon- a new keyboard and new mouse fitted,
ditioned and sold through dealers to repackaged, and complete with
PCs, delivered from large corporate UK consumers who can buy them at a Microsoft Windows software loaded
organisations, awaiting reconditioning fraction of the cost of a new machine. and a 90 day warranty.
The service is branded STAR (Second Key to the STAR service will be a
Time Around). It seeks to emulate the standard price list which dealers will
success of Network Q in the second- not be able to undercut. ICL will ensure
hand car market, by providing that all STAR dealers are vetted and
consumers with highly affordable provide telephone support, installation
products through a vetted network of and have the ability to provide extended
reputable dealers. The STAR service is warranty services.
aimed at the growing small business,
The STAR initiative is an important
home office and home user market
part of ICL’s Recycle programme which
The reconditioning of a PC involves the which does not necessarily require
will help ensure the environmental
removal of dust particles from inside high specification machines.
performance of their end-of-life
the machine via air suction management projects.
Research by the UK and German Philips Semiconductors has devised a enables Philips Semiconductors to build
governments shows that at least 11% solution to this problem with the inven- chips that combine the ability to be
of total power consumption is wasted tion of a new device called GreenChip . programmed to control the energy
by equipment, such as monitors, TVs This can reduce the typical power usage efficiently with tolerance to
and VCRs, in standby mode waiting for consumption in standby mode from mains voltages. Normally, chips can
someone to activate them usually by between 5 to 10 watts to just 1 to 2 only operate at a few volts and would
remote control. VCRs are the worst watts and yet is able to supply full be destroyed if mains voltages were
performers with nearly 90% of their power in less than one second. This can applied to them. These new chips have
power consumption being used for be reduced even further to between 0.1 a special structure that reduces the high
standby. The Department of Energy and 0.5 watts by the addition of a voltages down to a level that the chips
in the USA estimates that Americans second GreenChip giving an overall can handle.
spend nearly $1 billion each year just power saving of up to 99% when going
These GreenChips are now designed
powering their TVs and VCRs while on from 10 watts to 0.1 watts. The secret
into TVs and VCRs and are available in
standby. And these figures are likely to behind the power saving capability of
the shops.
increase as more items become fitted the GreenChip is a special process that
with remote control units.
Making a stand
Dr Lutz-Günther Scheidt
Director, Environment Center Europe, Sony
International (Europe) GmbH, Germany
Martin Chartern
Coordinator, The Centre for Sustainable Design, UK
Lutz-Günther Scheidt joined What do you think are the new and challenging area, the
Sony in April 1990 and holds a key impacts of sustainability model as yet has not been
doctorate in Information Technology on product and service clearly formulated. Social
from the Dresden University, Germany. development? alongside economic and
He is the responsible Director of ECE environmental considerations
he initial phase of business
(Environmental Center Europe) and
procurist of Sony International (Europe)
T sustainability has focused on
eco-efficiency of processes, as
are an integral part of the ‘triple
bottom line’ for business and a
GmbH. Lutz-Günther is developing key opportunity is to address
well as ‘end of pipe’ technology.
comprehensive environmental these elements in the product
However, there is now a shift
management systems and development process. For
to exploring the reduction of
environmental R&D (Research & example, issues that should be
environmental impacts of prod-
Development) for Sony in Europe. considered include consumer
ucts at the beginning of the
In 1994 he initiated the Eureka use, number of people employed
product development process
umbrella CARE ‘VISION 2000’. and displaced through the devel-
eg. at source. Eco-efficiency is a
He also represents Sony at the opment of a new eco-efficient
concept developed by the World
WBCSD (World Business Council or more sustainable products.
Business Council for Sustainable
for Sustainable Development) Clearly, business sustainability
Development (WBCSD) and
acting as Liaison Delegate. requires new ideas, this has been
provides a good platform for
Dr Scheidt is one of the Directors well illustrated in Claude
thinking and practice, the idea is
of the Foundation for Business Fussler's book with Professor
to reduce resource and energy
and Sustainable Development Peter James on ‘Driving eco-
consumption of products and
(Geneva and Oslo). innovation', which provides a
services but importantly to
wide range of interesting ideas
'add value’ to customers (see
and examples for eco-product
also http://www.wbcsd.ch/
developers.
aboutus.htm). The business
sustainability challenge is
What are the major issues that
complex and will require
need to be addressed if we are to
long-term strategic thinking,
move towards more sustainable
approaches and implementation
consumption?
that involves all stakeholders.
WBCSD is doing pioneering A key issue is how you choose
work in this area through it to define ‘sustainable consump-
scenarios project for the tion.’ Does sustainable
electronics sector. consumption imply less
consumption overall? Or could
The wider definition of sustain-
it also be understood to mean
able product development is a
consuming differently? – for
development of tools to help be selected using the remote improved clarification will come
understand this process is control. about without the undesired
limited, particularly when one effects of an over specified and
There are a range of business
focuses on service development inflexible set of policies.
benefits resulting from eco-
and eco-innovation. Knowledge,
product development: cost For those companies that have
sound judgement and experience
savings; enhanced product/brand concrete and comprehensive
are key resources in eco-product
differentiation; risk reduction; approaches to eco-product
development and eco-design.
legal compliance; and innovation development and eco-design, IPP
At Sony we use a set of specific, opportunities. The most may provide competitive advan-
measurable environmental challenging issues relate to tage, but for those ill-prepared it
requirements for both the design technology change in materials, will create problems. A key point
and manufacture of a product, customer acceptance and the about IPP is that it is a govern-
and also for the business support difficulty of involving all the ment toolbox that aims to green
areas of sales, promotion, corporate power-brokers in an consumption (which business
communications training and optimal product development has no direct influence over) and
accounting. Examples of these scenario. Product engineers, to green product development
requirements on a product level product planners, sales special- (which business can influence).
are: ists, distributors and retailers It is important therefore for
· a 60% reduction in product should all be engaged in an businesses to have robust
power consumption by 2002 optimal corporate business systems to manage the eco-
compared with 1990 levels strategy for product designs that product development process
· reduction in stand-by product incorporate environmental with clear objectives, strategies
power consumption to 0 watt attributes. and programmes. The IPP agenda
by 2002 is emerging and immature, and it
What impact do you think will be interesting to see what
· use of lead-free solder in all
Integrated Product Policy (IPP) arises from the Green Paper
Japanese models by 2000
will have on European business, being produced by DGXI in
(and by 2002 for models
and how will companies manage Brussels later this year. The
made outside Japan)
the IPP agenda? message is two-fold; first, be
· elimination of Halogen Flame
The definition and objectives of alert and start developing green
Retardants in products sold in
IPP are still in their early stages. product development processes
all areas by 2002.
It is important that a level play- that do not isolate product
Tangible design progress is ing field develops, as it will be development from green
already happening. For instance difficult for business if a range of consumption issues; second,
the Sony KV-29DR5 colour national IPP approaches develop start partnerships with the
television has standby power worldwide (as is already starting makers of IPP, as sound business
consumption of 0.4 watts and to happen in Europe). Businesses guidance will be a critical factor
an energy-saving mode that can will require clear guidance on in the final acceptance and
IPP. It remains to be seen how success of the IPP framework. •
Eco-innovation: cathode
ray tube recycling at
IBM Sweden
Inga Belmanen
Researcher, The Centre for Sustainable Design, UK
Inga Belmane is a researcher at IBM Sweden together with the for the take-back programme
The Centre for Sustainable Design, artist and designer Jonas (with take-back obligations
UK, currently working on Integrated Torstensson have designed now stated in purchasing
Product Policy (IPP) and eco-product glassware made from the recycled contracts, mainly with customers
development project at the Centre. cathode ray tubes (CRTs). The in the public sector)
She has a BSc in Business project started in 1995 when Hans (Wendschlag, 1999).
Administration and has worked for Wendschlag, environmental
both government and private manager at IBM Sweden, initiated
The environmental problem
business in Latvia. She holds an a project to recycle CRTs from
MSc in Environmental Management old computers into glassware. Cathode ray tubes (CRTs) are
and Policy from the International A valuable ‘spin off’ of the recycled used as picture tubes in computer
Institute for Industrial Environmental glassware project is an environ- installations (eg. monitors),
Economics at Lund University, Sweden. mental message which is communi- television receivers, as visual
cated both internally to IBM display screens in radar-receiving
employees and externally to its equipment, and in oscilloscopes.
customers and other stakeholders. They pose a major difficulty for
recycling since the phosphorus
based coating used to provide the
Introduction necessary luminiscence contains
heavy metals and other toxins,
athode ray tube (CRT)
C recycling has literally
become an art in IBM Sweden.
while the glass itself is loaded
with lead and barium. Finding
a process that will handle the
CRT glass has been transformed
recycling of large quantities of
into attractive glassware pieces
CRTs of varying age and speci-
by Swedish glass designer Jonas
fication is not easy (Bras, 1998).
Torstensson. The project shows
how creativity plays a role in Old computers scrapped today in
reduction of a waste stream. IBM Sweden are approximately 10
years old and on average 70% of
In 1995, IBM took the first step in
the old computers are re-used or
Sweden to recycle old display
recycled. However, for the CRT
tubes. Since then, IBM Sweden
glass, until 1995 there was no
has offered its customers a take-
established recycling method on
back programme to scrap old
a larger scale at IBM Sweden
computers in an environmentally
(IBM, leaflet).
correct way. Customer require-
ments have been the major driver
Design Sense
Design Sense is an award What is Design Sense? Entrants will be fully credited in
launched by the Design Museum all publicity materials surround-
he Design Museum in the
in association with British Steel,
with endorsement from the Royal
T UK launched the Design
Sense awards in London on 25
ing the announcement of the
prize. Design Sense’s first prize
Institute of British Architects of £40,000 will be awarded to
May 1999. Design Sense is one
(RIBA), The Centre for Sustainable the overall winner. It is hoped
of the world’s first major
Design (CfSD) at The Surrey that the prize will enable the
competitions on sustainable
Institute of Art and Design, recipient to further their knowl-
design in the market place. It
University College and edge and understanding of
is focusing on the disciplines
Blueprint magazine. sustainable design. The winner
of industrial design and archi-
Design Sense is supported will also be presented with a
tecture. Its goal is to identify
by the Rufford Foundation. certificate and trophy.
and reward world-class examples
The media sponsor for the award
of products and buildings that
is the Guardian newspaper.
conform to the highest criteria What will the judges be
The Design Sense awards form of sustainability and improve looking for?
a key part of British Steel the quality of people’s lives.
Design Futures which aims The judges will be looking for
Design Sense is intended to raise
to help designers of all kinds evidence of sustainable value in
the level of debate in business
achieve sustainable solutions in products and completed build-
about sustainability issues and
building, packaging, auotmotive ings as well as design quality.
encourage greater understanding
and product design. Judges will consider the overall
about the impact of design on
environmental impact of the
the environment.
Deadline for submissions submission and its contribution
is 23 July 1999. to sustainable development
What awards will be made? throughout its lifecycle. The
panel will also want to know
An overall shortlist of up to
about the methodology and
twelve submissions will be
tools used to achieve environ-
considered for the first prize. All
mental improvements. An over-
those short-listed will be invited
arching theme that will be
to an interview on 6 October
considered at every stage of
1999, with the announcement
judging is whether the product
and awards presentation made
or building improves the quality
on 7 October 1999 at the Design
of people’s lives.
Museum, London. To be short-
listed will in itself be a consider- On the submission form, infor-
able achievement. In addition, mation on products or buildings
work will be featured at an should be listed in chronological
exhibition at the Design order according to its lifecycle.
Museum, covered in a publica- The following graph is intended
tion about the prize and to act as an illustration of this
short-listed entrants will each process although certain areas
receive a certificate. will not necessarily be applicable
Raw materials
extraction
Manufacturing
construction
Transport (of
goods and
services)
Use
Occupation
End of life
Demolition
Re-use
to both products and buildings. Packaging (Product only) Ross Barbour, Rufford
Packaging for example is likely What reduction has there been Foundation, UK
only to be relevant to product in the use of materials; to what Professor Han Brezet, Delft
submissions. extent have recycled materials University of Technology, the
been used; what take-back or Netherlands
Key questions for companies
recycling systems are/were Tim Brown, IDEO Europe, UK
that wish to submit an applica-
tion to Design Sense will employed; how has waste Martin Charter, The Centre for
been reduced? Sustainable Design, The Surrey
include:
Institute of Art and Design,
Materials Process University College, UK
What reduction has there been How efficient were the processes Tim Cooper, Centre for
in the use of materials; to what of construction/manufacture; Sustainable Consumption,
extent have recycled or local how was waste disposed of; how Sheffield Hallam University, UK
materials been used; have was toxic waste reduced; what Thierry Kazazian, O2 France,
materials from sustainable take-back systems are/were France
sources been used; what reduc- employed; what type of land was Professor Ezio Manzini, Milan
tion has there been in the use used and how does your submis- Polytechnic, Italy
of toxic materials or the produc- sion prompt more efficient use Mike Monaghan, Ricardo
tion of toxic waste? of transportation systems? Consulting Engineers Ltd, UK
Social Robert Nuij, European
Water
Does the product or building Commission DGXI E4, Belgium
How has water consumption
improve the quality of people’s Peter Snow, BBC Tomorrow’s
been considered or reduced;
life; what impact did it have on World, UK
to what extent is water
the creation of employment; Paul Thompson, Design
collected or recycled?
what effect does it have on Museum, UK
Ursula Tischner, ec[o]ncept,
Germany
Sustainable Product
Research Network (SPRN)
Martin Chartern
Coordinator, The Centre for Sustainable Design, UK
Book
Contributor guidelines
The Journal of Sustainable Product Second sheet: A self-contained Tables, graphs, photographs etc: All
Design is targeted at Environmental abstract of up to 150 words summaris- graphs, diagrams and other drawings
directors, managers, Design managers, ing the paper and its conclusions. should be referred to as Figures, which
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Submissions text. All figures must have captions.
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Authors should minimise the amount
Three copies and a 31/2” Macintosh – or as possible. The main title of the article
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Martin Charter panied by a subtitle. Descriptive or
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Product Design flow of the main text, should be
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between 2,500–5,000 words. Shorter Vol.x No. x (January 19xx), pp. xx–xx. complete issues or volumes according
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These should be listed, alphabetically
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Copy deadlines
approximately 100 words of biographi-
cal information on all authors. Issue 10: 18 June 1999
Issue 11: 15 October 1999
Issue 12: 17 December 1999
The Journal of
Sustainable Product Design
5 Editorial
Martin Charter, Editor, The Journal of Sustainable Product Design
Analysis
7 Integrated Product Policy
Derek Smith, Senior Manager, Environmental Services Group, Ernst & Young, UK
12 Design for sustainability within the chemical industry: the case of
Akzo Nobel
Professor Jacqueline Cramer, Senior Consultant, Akzo Nobel, the Netherlands
20 Application of LCA in eco-design: a critical review
Professor Ab Stevels, Professor in Environmental Design; Professor Han Brezet,
Leader of the ‘Design for Sustainability’ Programme; and Jeroen Rombouts,
Researcher at the Faculty of Industrial Design Engineering; Delft University of
Technology, the Netherlands
27 An overview of life cycle design and information technology tools
Professor Carlo Vezzoli, CIR.IS, Industrial Design Department, Polytechnic
University of Milan, Italy
36 ‘Design for Environment’ software development
Winston Knight, Vice President, Boothroyd Dewhurst, Inc., US; and Mark Curtis,
Director, Principal Partner of Design IV, UK
Gallery
45 Volvo Clean Air Initiative, ICL reconditions unwanted PCs, Philips
Semiconductors’ GreenChip and making a stand
Interview
48 Dr Lutz-Günther Scheidt, Director, Environment Center Europe,
Sony International (Europe) GmbH, Germany
Martin Charter, Coordinator, The Centre for Sustainable Design, UK
Innovation
51 Eco-innovation: cathode ray tube recycling at IBM Sweden
Inga Belmane, Researcher, The Centre for Sustainable Design, UK
O2 news
The Centre for Sustainable Design
59 O2 NYC and O2 Mexico
an initiative of
61 Reviews
The Surrey Institute of Art & Design
University College 63 Diary of events