SERVICE MARKETING ASSIGNEMENT

Efforts by: Aditya Jain

INTRODUCTION Industry: H a!t" #ar S r$i# : % rsona! Ho& nursin' " a!t"#ar fa#i!ity( Con# )t: My company would be working in providing personal nursing health care
services at the home of the patients. Especially patients who require special intense care, physically challenged, old age patients, patients with fatal diseases.

SERVICE MARKETING MI* %RICE

With the high cost of healthcare in India, price is among the highest concerns for prospective patients, especially those without comprehensive health insurance coverage, old age patients, patients with severe diseases and physically challenged patients. Price usually depends on treatment prescribed by the respective consultants and the facilities offered to the patient. ur company does not believe in profit ma!imi"ation, it aims at providing quality service for its customers at reasonable price and discounted packages would be available for #ursing an old age couples who stay away from rest of the their family like $hildren etc. %he price of service offered would be genuine and service specific. Many hospitals have been providing services like simple tests, such as blood pressure checks, cholesterol tests and &I' tests etc by collecting the blood samples from the home of the patient.

%+ACE
ur in(home nursing services, no matter how ine!pensive or inconvenient to reach, the service must be made available to patients to be effective. If the services are only available in locations or during hours where the patients cannot access them, then the patients will not be able to trust our company. %o start with we would focus on old age homes, community centres and %ie(ups with various hospitals. ur company will keep looking in new locations, e!pand operating hours, reach out into local communities to offer more access to healthcare services and stand out from the competition.

%RODUCT
It covers issues such as service package, core services and managing service offering and developing service offering. Products can include &ourly nursing, half day nursing, full day nursing, special intense care nursing, medications, testing kits, Equipments on rent as per patients prescription. ur company would determine which products and services are suitable to meet the needs of each patient. )or instance, if the patient needs medication for pain management, but which other products can help that patient deal with their pain.

%ROMOTION
We will conduct presentation camps in rural and urban areas in and around *udhiana. We would plan a frequent visits to the old age homes, community centres. We would market our services with the help of strong public relations officers through whom we would tie( up with various hospitals and the ma+or chemist shops of *udhiana. We would also advertise our services in health maga"ines and local newspapers. We would advertise and boast of the efficient staff and health care service we can offer.

%EO%+E
%he People component reflects the very important role played by individuals in the provision of this services. It is necessary that the #ursing staff should be well trained to offer quality patient care with human touch using state of the art technology. %hey should be well qualified to serve the customers properly and maintain good relations.

%H,SICA+ EVIDENCE
ur personal health care service would be incomplete if our team is unable to help the patients recover in the healthy way. %o create a hygienic environment our cleaning team would first inspect and regularly clean the patients surrounding. ,ll the prescribed equipments would be well updated.

%ROCESS
, standard process will be followed to make the service available to the customers. %he customer or patient can fi! an appointment with the customer service department. %he customer service department would collect all the details about the patient and finali"e a deal with him or her or a guardian of the patient , accordingly a team of qualified nurses would be allotted to the patient.

COM%ETITORS ANA+,SIS O- THE HOME NURSING HEA+TH CARE SERVICE In +ud"iana

$ompetition from local nursing homes offering somewhat similar services. $ompetition from doctors visiting home. $ompetition from nursing staff from $M$

%here is not any direct competition who would provide the health care services to patients at home at very genuine rates with all the prescribed equipments and professional staff.

Gro.t" )ossibi!iti s:
-rowing old(age population #o good treatment is received by people with physical challenges or illness People can.t afford the unnecessary e!penditure to be made to the hospitals when the patient has to be admitted for a long duration.