A Better Open

Rob Chandhok
President—Qualcomm Innovation Center
SVP Software Strategy
 Chipset Business Evolving
to System Business
Modem Apps Processor Software
2G 3G 4G
Over 1GHz core
GSM CDMA2000 LTE
Singlecore/MultiCore
GPRS EV-DO
EDGE WCDMA Multimedia
HSPA

WLAN
700 MHz
800 MHz
MSM Baseband
900 MHz RF CPU
Bluetooth
1800 MHz
1900 MHz
2100 MHz

Memory Connectivity
WLAN Broadcast
Power GPS Bluetooth SDIO
Management Standalone USB
Assisted

Integration is key to driving advanced functionality to mass market

 Driving 3G and LTE Chipset Innovation:
From the Low to High End
Technology Customers
• Industry leader in modem • Over 50 customers
technology • Launched 400+ devices
• Best-in-class RF and PMIC in 2008
• Highest level of system • More than 350 devices in
integration design and production
• Modem, Multimedia, RF, • Launching 30+ phones
PMIC, Software per month
• Leading-edge process and
packaging

QSD MSM 6K
Mobile Computing Mainstream MM
Devices Broadcast,
QVGA/WQVGA
MSM 8K
Html browser QSD
HD Video WXGA Single Chip
Entry Level
MSM 7K
HLOS Phones
VGA/WVGA
Qualcomm Uniquely Positioned to Support
First Multi-Mode LTE Deployments
MDM MSM LTE complements existing 3G networks
9XXX 8960

urban

suburban
LTE

HSPA+/EV-DO
rural
Enabling Symbian and Other Open
Application Platforms on Our Chipsets
Unique Aspects of Mobile

Always With You

Always On

Location Aware

Highly Personalized

Battery Life

Smaller Screen

Processing Power
Hardware Engines Drive
New and Better Experiences

Voice Messaging Multimedia Web

Better Graphics and Gaming
Better On-Device Multimedia Playback
CPU Load (1Ghz)
120%

100%

80%

60% Software
Hardware
40%

20%

0%
Audio AAC Decode Video 30fps @ VGA Video 30fps @ 720p

Source: Qualcomm simulation and analysis

Leveraging Evolving Internet Capabilities
Leveraging Evolving Internet Capabilities
http://mrdoob.com/projects/chromeexperiments/ball_pool/
Leveraging Evolving Internet Capabilities
 Better Web Experience
Processor usage greatly reduced by optimization
Frame rate increased from below 25fps to 30fps

Flash 10 Plug-In Performance Optimization

100%
83%
80%
66%
Processor Load

60%
40% 36%
40% 34% 33%

20%

0%
Baseline Optimization 1 Optimization 2 Optimization 3 Optimization 4 Optimization 5

Optimization Stage
Sources: BDA Analysis 2009, 3G&BWA report
The Most Open Thing of All Is the Web
Presence, Personalization, and Integrated Experience
Creating a Better Open
Maximizing Integration and Hardware Capabilities
Creating a Better Open
Thank You