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About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCos people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCos promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visitwww.pepsico.com.
Our Mission
Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors even as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.
Our Vision
PepsiCo's responsibility is to continually improve all aspects of the world in which we operate environmental, social, economic creating a better tomorrow than today. Our vision is put into action through programmes and a focus on environmental stewardship, activities to benefit society and a commitment to build shareholder value by making PepsiCo a truly sustainable company.
Our Commitment
We are committed to delivering sustained growth through empowered people acting responsibly and building trust.
What it Means
Sustained Growth is fundamental to motivating and measuring our success. Our quest for sustained growth stimulates innovation, places a value on results and helps us understand whether today's actions will contribute to our future. It is about the growth of people and company performance. It prioritizes both making a difference and getting things done. Empowered People means we have the freedom to act and think in ways that we feel will get the job done, while adhering to processes that ensure proper governance and being mindful of company needs beyond our own. Responsibility and Trust form the foundation for healthy growth. We hold ourselves both personally and corporately accountable for everything we do. We earn the confidence others place in us as individuals and as a company. By acting as good stewards of the resources entrusted to us, we strengthen that trust by delivering on our promises and remaining committed to succeeding together.
Guiding Principles
We uphold our commitment with six guiding principles. We must always strive to: 1. Care for our customers, our consumers and the world we live in. We are driven by the competitive spirit of the marketplace, but we direct this spirit toward solutions that benefit both our company and our constituents. Our success depends on a thorough understanding of our customers, consumers and communities. To foster this spirit of generosity, we go the extra mile to show we care. 2. Sell only products we can be proud of. The true test of our standards is that we are able, without reservation, to consume and personally endorse the products we sell. Our absolute endorsement extends to every part of the business, from the purchase of ingredients to the point where our products reach consumers. 3. Speak with truth and candour. We tell the whole story, not just what is convenient to our individual goals. In addition to being clear, honest and accurate, we take responsibility for ensuring that our communications are understood. 4. Balance the short term and long term. In every decision, we weigh both short-term and long-term risks and benefits. Maintaining this balance helps sustain our growth and ensures that our ideas and solutions are relevant both now and in the future. 5. Win with diversity and inclusion. We embrace people with diverse backgrounds, traits and ways of thinking. Our diversity brings new perspectives into the workplace and encourages innovation, helps us identify new market opportunities, develop new products and sustain our commitment to growth through empowered people. 6. Respect others and succeed together. We depend on people who can work together, whether in structured teams or through informal collaboration. Mutual success depends on mutual respect, for both those within and outside the company. While our company is built on individual excellence, the value we attach to teamwork and mutual respect turns our goals into accomplishments.
Show respect in the workplace Act with integrity in the marketplace Ensure ethics in our business activities Perform work responsibly for our shareholder Our Code remains our roadmap and compass for doing business the right way. It reinforces our core Values and is the foundation of our strategic mission of Performance with Purpose in fact, our Code is the purpose behind our performance. Our Speak Up reporting hotline is an integral part of our culture of ethics and compliance at PepsiCo. We encourage all employees, vendors, contractors and customers to speak up about business situations that might conflict with the Code, our Values, our policies and applicable law.
PURPOSE
As a global food and beverage company with brands that stand for quality and are respected household names Pepsi, Frito-Lay, Quaker Oats, Tropicana and Gatorade to name a few we will continue to build a portfolio of enjoyable and wholesome foods and beverages; find innovative ways to reduce the use of energy, water and packaging; and provide a great workplace for our employees. Additionally, we will respect, support and invest in the local communities where we operate by hiring local people, creating products designed for local tastes and partnering with local farmers, governments and community groups. Because a healthier future for all people and our planet means a more successful future for PepsiCo. This is our promise. Performance To all of our investors, it's a promise to strive to deliver superior, sustainable financial performance. Human Sustainability To the people of the world, it is a promise to encourage people to live healthier lives by offering a portfolio of both enjoyable and wholesome foods and beverages. Environmental Sustainability To the planet we all share, it is a promise to be a good citizen of the world, protecting the Earth's natural resources through innovation and more efficient use of land, energy, water and packaging in our operations. Talent Sustainability To the employees of PepsiCo, it is a promise to invest in them to help them succeed, to work continually to develop and retain exceptional people and to create employment opportunities in the communities we serve.
Human Sustainability
It's a promise to encourage people to live healthier by offering a portfolio of both enjoyable and wholesome foods and beverages. Global goals include:
Increasing the whole grains, fruits and vegetables, nuts, seeds and low-fat dairy in its product portfolio. Reducing the average sodium per serving in key global food brands in key markets by 25 percent by 2015. Reducing the average saturated fat per serving in key global food brands in key markets by 15 percent by 2020. Reducing the average added sugar per serving in key global beverage brands in key markets by 25 percent by 2020. PepsiCo India has been at the forefront of leading the human sustainability agenda and some of the initiatives include: The decision to eliminate the direct sale of full-sugar soft drinks to primary and secondary schools around the globe. Frito Lay's products are MSG and trans-fat free and contain voluntary on pack nutritional labeling. Breakfast cereal, Quaker Oats, is rich in soluble fibre, beta-glucan which helps in lowering cholesterol. The new Lay's Classic Salted has been launched with 25 percent less sodium. Lehar Gluco+ is a lemon-flavored drink with glucose, electrolytes and iron that provides instant energy and refreshment to consumers. Tropicana 100% juice range provides fruit nutrients PepsiCo offers products with zero or reduced calories such as Diet Pepsi, and Aquafina packaged water and bulk water. Gatorade, the world's leading sports drink, has valuable re-hydration benefits and is scientifically formulated to replenish electrolytes, and refuel carbohydrate energy. Most of PepsiCo's products are available in a range of packages so consumers can choose a size suited to particular consumption occasion, and offering choices for portion control. Lehar Iron Chusti is an extruded snack fortified with best form of iron (NaEDTA) to address pervasive problem of Iron Deficiency Anaemia for base of pyramid population at an affordable price. Nutritionally a single pack delivers 25 percent of iron RDA and 50 percent of Vitamin B1, B12 and folate RDA for adolescent girls. The product has been specifically designed for adolescent girls recognizing the impact of micronutrient deficiency in context of intergenerational cycle of malnutrition. The product is made with wholesome local grains like ragi, soya and rice. Aquafina packaged water for safe hydration
Environmental Sustainability
To the planet we all share It is a promise to be a good citizen of the world, protecting the Earth's natural resources through innovation and more efficient use of land, energy, water and packaging in our operations. Our business focuses on sustainable growth and relies on the Earth's natural resources every day. As our business grows in developed, developing and emerging countries, we remain committed to minimizing the impact it has on the environment. We strive to use only methods and tools that are scientifically proven, socially responsible and economically sound. In India, we operate three ongoing initiatives to better the environment. These are closely linked to our business and are areas in which we believe we can make a very positive impact.
Our initiative to replenish water has been a major success. 2009 was a milestone for us we were able to achieve a positive water balance, giving back more water than we consumed through our various initiatives of recharging, replenishing and reusing water.Click here to know more Our efforts to convert waste to wealth have been very fruitful. We have educated community members on how to segregate and recycle their waste. In a project employing over 500 people, we transform bio-degradable waste into organic manure through vermi-culture.Click here to know more We have also partnered with farmers across the country to help them boost their productivity and income. We have pioneered contract farming, developed robust, high-quality potato seeds, arranged for farmer loans, and aided citrus growers in a variety of ways. Click here to know more Our Goals and Commitments In 2009, we announced 15 global goals and commitments to guide our work to protect the Earth's natural resources through innovation and more efficient use of land, energy, water and packaging in our operations. We are focusing our work where we can make the most positive impact (water, packaging, climate change and agriculture) and on key policies and partnerships to help provide solutions to address the world's environmental challenges. Water: Respect the human right to water through world-class efficiency in our operations, preserving water resources and enabling access to safe water Improve our water use efficiency by 20 percent per unit of production by 2015. Strive for positive water balance in our operations in water-distressed areas. Provide access to safe water to 3 million people in developing countries by the end of 2015. Land and Packaging: Rethink the way we grow, source, create, package and deliver our products to minimize our impact on land Continue to lead the industry by incorporating at least 10 percent recycled polyethylene terephthalate (rPET) in our primary soft drink containers in the US, and broadly expand the use of rPET across key international markets. Reduce packaging weight by 350 million pounds, avoiding the creation of 1 billion pounds of landfill waste by 2012. Work to eliminate all solid waste to landfills from our production facilities. Climate Change: Reduce the carbon footprint of our operations Improve our electricity use efficiency by 20 percent per unit of production by 2015. Reduce our fuel use intensity by 25 percent per unit of production by 2015. Commit to an absolute reduction in GHG emissions across global operations. Community: Respect and responsibly use natural resources in our businesses and in the local communities we serve Apply proven sustainable agricultural practices on our farmed land. Provide funding, technical support and training to local farmers. Promote environmental education and best practices among our associates and business partners. Integrate our policies and actions on human health, agriculture and the environment to make sure they support each other.
respected household names Quaker Oats, Tropicana, Gatorade, Lay's and Pepsi-Cola, to name a few we will continue to build a portfolio of enjoyable and wholesome foods and beverages, find innovative ways to reduce the use of energy, water and packaging, and provide a great workplace for our employees. Additionally, we will respect, support and invest in the local communities where we operate, by hiring local people, creating products designed for local tastes and partnering with local farmers, governments and community groups. Because a healthier future for all people and our planet means a more successful future for PepsiCo. This is our promise.
PepsiCo Foundation
PepsiCo Foundation activities in India PepsiCo's philanthropic anchor, PepsiCo Foundation is committed to developing sustainable partnerships and programmes that provide opportunities for improved health and inclusion and a better environment.
The total funding for India has been $11mn (200810) The programmes have benefited more than 300,000 people in nine States of India The foundation supports projects in the following focus areas:
Health: Food security; Improved and optimum nutrition; Energy balance Health Alliance
Project: This research project focuses on reducing chronic diseases by promoting healthy diets and physical activity and controlling tobacco use. The project is being implemented through integrated interventions to drive policy and environmental changes. Impact: Lower rates of obesity and chronic diseases (cardiovascular problems and diabetes). Reach: 12,000 people in Kerala. India grant: $1.13mn during 200710.
Environment: Water security; Sustainable agriculture; Adaptive approaches to our changing climate Earth Institute at Columbia University
Project: The project tests methods that deliver 'more crop per drop'. This approach focuses on water security through water harvesting, recharging, watershed management and innovative irrigation practices. It is envisaged that the project will empower private and public communities with practical new methods to use water more efficiently both now and in the future. The project is developing research, tools, and strategies to improve agricultural income and water use through policy reform and private sector contributions to the agricultural value chain in terms of market development, technology transfer and risk management. Reach: 500 farmers across Punjab and Gujarat. India grant: $1.15mn during 200810.
Water.org
Project: The project acts as a catalyst to introduce microfinance to the water and sanitation sector and provides household water connections and toilets. Reach: 150,000 people in Tamil Nadu, Karnataka, Andhra Pradesh, Orissa and Maharashtra. Water.org is one of the Foundation's largest partnerships in terms of reach.
Brand History
Launched in 1999, this perfect namkeen snack, developed entirely in India, has come to be identified with fun and lovable human quirks. It developed an even stronger identity through associations with celebrities like Juhi Chawla (2003) and Kareena Kapoor (2008), well-known Indian actors.
Brand Advantage
Made with trusted kitchen ingredients: 100% vegetarian All the raw materials used in Kurkure comply with the Prevention of Food Adulteration Act and rules that govern the manufacture, distribution and sale of Kurkure. All Kurkure ingredients are used daily in households for the preparation of various edible items.
Innovations
Kurkure has constantly re-invented itself to sustain its relevance to Indian culture and the Indian ethos. Not only does Kurkure provide an inimitable taste and superior quality, it has also brought fame and happiness to many through its Chai-time-achievers face on pack initiative.
Quality Standards
Kurkure is made in automated plants at three locations Channo (Punjab), Kolkata and Pune. These plants are audited and certified by various external agencies. The certifications include: 1. 2. 3. 4. 5. HACCP (Hazard Analysis and Critical Control Point). Certification by TQCSI (Australia), which confirms that products are manufactured in a food safety environment and the manufacturing process has adequate controls to track products. American Institute of Baking (USA), one of the best auditing bodies for confirming process and product safety. Our Plants are ISO 14000 certified, which confirms that the manufacturing process ensures environmental safety. Our plants are also certified to ensure that the safety of products, processes, environment and people is maintained at a very high level. This certification is issued by OHSAS 18001 (Occupational Health and Safety Assessment Series), USA.
All PepsiCo India food products and their ingredients are 100% vegetarian
Brand History
Lays, the worlds largest and favourite snack food brand, has steadily established itself as an indispensable part of Indias snacking culture since its launch in 1995. With its irresistible taste, international and Indian flavours and youth-centric imagery, Lays has established itself as a youth brand and continues to grow in the hearts and mind of its consumers. Over the years, Lays has become known for its engaging and innovative promotions and campaigns. The brand known for its No one can eat just one campaign has moved its positioning to Whats the programme?
making Lays the main food of every programme! Saif Ali Khan has been the face of the brand for over five years, and has recently been joined by the captain of the Indian cricket team M.S. Dhoni. Both embody the youthful energy and appeal of the brand. In 2008, Lays launched the never-before Fight for Your Flavour allowing consumers to vote for the flavour of their choice. The flavour with the maximum votes would continue in the market. The flavours have been selected by the Lays brand ambassadors Saif Ali Khan and M.S. Dhoni with each celebrity rooting for the flavour of their choice. In November 2008, Lays made yet another innovative breakthrough the Chip-n-Sauce pack. This first-tomarket pack has been launched for cricket lovers as they settle in their seats to savour the best sporting action of the season. The Lays Chip-n-Sauce large pack comes in two unique flavours Chilli Chinese with a Schezwan Sauce sachet and Chatpata Indian with a Tamarind Sauce sachet inside the pack. In June 2009, Lays launched its new positioning platform: Lays Be a Little Dillogical. The new Dillogical concept makes an instant connect with youth caught between the desire to succeed and the desire to remain engaged with certain moments that offer a deep emotional fulfilment. This friction is like a game between the heart and the head, a struggle between what you want to do and what you have to do. Its all about making things that matter to the heart, happen. The new platform has been launched with a series of ads built around the universal consumer struggle between what the mind asks one to do and what the heart desires. A powerful 360 degree approach supports the new TVC, and has indeed prompted consumers to be a little Dillogical.
Brand Advantage
Lays is 100 percent vegetarian
Quality Standards
1. 2. 3. 4. 5. HACCP(Hazard Analysis and Critical Control Point). Certification by TQCSI (Australia), which confirms that products are manufactured in a food safety environment and the manufacturing process has adequate controls to track products. American Institute of Baking (USA), one of the best auditing bodies for confirming process and product safety. Our Plants are ISO 14000 certified , which confirms that the manufacturing process ensures environmental safety. Our plants are also certified to ensure that the safety of products, processes, environment and people is maintained at a very high level. This certification is issued by OHSAS 18001 (Occupational Health and Safety Assessment Series), USA. The production process begins on farms in select regions across India where the best potatoes are grown specifically for Frito-Lay. Upon the potatoes arrival at plants, it can take as little as 24 hours for the chips to be made. Lays chips are made using the following simple process: Wash the potatoes are thoroughly bathed in water. Peel next, we gently peel the skin off the potatoes, even as the flavour remains intact. Slice The potatoes are thinly sliced and rinsed again to remove any remaining starch. Cook - The slices are cooked to a crispy crunch in edible vegetable oils. Season Finally, the chips are topped off with a mouthwatering sprinkle of salt or seasoning The potatoes have now become delicious chips and are packed and delivered to a store near you.
As part of its new offerings, Aliva has introduced: Aliva Multigrain Waves - light & crispy baked snacks made with healthy multi-grains like corn, rice, wheat & oats, a perfect combination of grains with great taste. The Multigrain Waves have unique shapes and are available in two flavours of Sweet & Chilly and Cheese & Herb. There is also the first mildly sweet range in the form of Aliva Milk Minis made with grains like wheat & rice & has milk. It is available in two flavours - Apple Delight andVanilla. Aliva Crispy Thinz are baked crispy thin crackers, available in Pizza Blast and Tomato Sweet & Tangy flavours, made with wheat, rice, bajra, jawar & ragi. With these six new baked variants apart from its Tasty Crackers offering, the Aliva range now straddles both biscuit and salty snack segments thereby creating a new baked snack category. The new Aliva range has Vidya Balan as the brand ambassador, who with her multi-faceted personality is the perfect fit to highlight Aliva Multigrain Waves promise of Upar Se Tasty, Andar Se Healthy.
Tasty Crackers Cheese Delight Flavour Tasty Crackers Original Indian Masala Tasty Crackers Special Pindi Masala Crispy Thinz Tomato Sweet n Tangy Milk Minis Sugar Vanilla Multi Grains waves Sweet Chilly Tasty Crackers Mint Flavour with Herbs Tasty Crackers Original Salted
Brand History
Lehar was launched in 1996, with innovative small packs and traditional flavours. The brand positioned itself by emphasizing its irresistible taste and using modern imagery. Lehar was re-launched in 2006 and positioned itself using the plank Taste zyaada kyunki oil taza. It promised to deliver good taste through the use of fresh oil in the manufacturing process.
Brand Advantage
With the tag line The Joy of Sharing- Khao Khilao Khushiyan Badhao., the brand promises to deliver irresistible namkeens to consumers.
Lehar Tomato Twist Lehar Masala Pori Mix Lehar Aloo Bhujia Lehar Bikaneri Bhujia (Small) Lehar Chatpateet Chatka Lehar Karare Peanuts Lehar Matar Masti Lehar Murukku Bites Lehar Ratlami Sev Lehar Salted Wafers Lehar Simply Salted Lehar Spicy Masala Lehar Tasty Tomato
History
Cheetos, a global brand, launched in India in 1995 has been positioned as a brand which inspires imagination and a sense of adventure and fun.
Quality Standards
Cheetos is made using the best quality of raw materials, spices and flavors. All the raw materials used for making your favorite snack are subjected to strict quality control at the reception before using in the product. Strict vendor audits are conducted to ensure best quality at source. The plants where some of your favourite Cheetos variants are manufactured are also audited and certified by various external agencies. These certifications include HACCP and certification by TQCSI(Australia), which confirms that the products are manufactured in Food Safety Environment and the manufacturing process has adequate controls to track products. Strict hygiene and sanitation standards are followed for the equipments, processes and facility used for manufacturing of Cheetos. American Institute of Baking (USA), one of the best auditing bodies for confirming process and product safety. The great looking packs of Cheetos are packed under unique hygiene conditions. A complete facility of bulk storage, transfers, packing and clearances are under surveillance for infestation as per PepsiCo India standards. Our Plants are ISO 14000 certified, which confirms that the manufacturing process ensures environmental safety.
Brand History
Launched in 1992, Uncle Chipps was a pioneer in branded potato chips in India. The brand was acquired from Amrit Agro Ltd. in 2000 by Frito-Lay India. After the acquisition, the hugely popular brand has grown from strength to strength and has built a powerful connection with consumers. Uncle Chipps is warm, playful, lively, companionable and traditional at heart, just like the good-natured uncle everyone in the family relates to and no family gathering is complete without!
Wash the potatoes are thoroughly bathed in water. Peel next, we gently peel the skin off the potatoes, even as the flavour remains intact. Slice the potatoes are thinly sliced and rinsed again to remove any remaining starch. Cook the slices are cooked to a crispy crunch in edible vegetable oil. Season finally, the chips are topped off with a mouthwatering sprinkle of salt or seasoning. The potatoes have now become delicious chips and are packed and delivered to a store near you.