UNIVERSITY OF CENTRAL PUNJAB

(U.C.P)

ASSIGNMENT # 01

Submitted To:
Prof. Dr. Abdul Waheed
Submitted by:
Abdul Haadi Butt L1S14MBAM1086
Awais Zafar L1S14MBAM1082
Umair Asghar L1S14MBAM1083
Submission Date:
Friday, April 04, 2014

MISSION AND VISION STATEMENT Strength and Weakness

Subject:
Business Policy and Strategy
Section
B


COMPONENTS OF AN EFFECTIVE MISSION STATEMENT
Mission statements can and do vary in length, content, format and specificity. Most practitioners
and academicians of strategic management consider an effectively written mission statement to
exhibit nine characteristics or mission statement components. Since a mission statement is often
the most visible and public part of the strategic management process, it is important that it
include most, if not all, of these essential components. Components and corresponding questions
that a mission statement should answer are given here.
1. Customers: Who are the enterprise's customers? 2. Products or services: What are the firm's
major products or services? 3. Markets: Where does the firm compete? 4. Technology: What is
the firm's basic technology? 5. Concern for survival, growth, and profitability: What is the firm's
commitment towards economic objectives? 6. Philosophy: What are the basic beliefs, core
values, aspirations and philosophical priorities of the firm? 7. Self-concept: What are the firm's
major strengths and competitive advantages? 8. Concern for public image: What is the firm's
public image? 9. Concern for employees: What is the firm's attitude/orientation towards
employees?
PROCTER & GAMBLE
Procter & Gamble is an American global corporation based on manufacturing a wide range of
consumer goods. As of 2008, P&G is the 6th largest company by market cap, 14th largest by
profit and 10th in Fortunes most admired companies list. Throughout the twentieth century, the
company moved into other countries, both in terms of manufacturing and products sales,
becoming an international corporation. Its products include pet foods, cleaning agents, and
personal care products. Prior to the sale of Pringles to the Kellogg Company, its product line
included foods and beverages.
VISION STATEMENT:
Be, and be recognized as, the best consumer products and services Company in the world.
Strength
They want to recognize their brands in the world
They want their company brands to be the customers first choice
Weakness
In vision statement they use the word product and services in which the word services
cant reflects the meaning that what they mean by services even though they are in the
business of FMCGS product there is no after sale services for their products to the
consumer.
In the vision statement they say that they want to be best in the world but how it can be
possible because they are not completely present in the global market.
MISSION STATEMENT:
We will provide branded products and services of superior quality and value that improve the
lives of the worlds consumers, now and generations to come.
Strength:
They want to enhance the life style of people.
Their mission statement reflects that they are focusing on the welfare of the consumer
globally.
They are focusing on their consumers and product quality.
Weakness:
They are not focusing on their particular target market for their products because their
different products are for different consumers.
Company is not talking about their employees growth opportunities.
Company should talk about the value of shareholders that they will provide them in a
longer run.
Company has to talk about ethics and compliance.

UNILEVER
Unilever NAME represents the entire North Africa and Middle East region. Unilever's corporate
mission is to add vitality to life everywhere. Unilever has been present in the North Africa and
Middle East region since 1933, a year which saw the appointment of the Binzagar family as the
companys agent within Saudi Arabia while in the same year Unilever also entered the Egyptian
market. In 1954 Unilever made its first foray in the Maghreb market with the launch of Omo in
Algeria, from France, through a local partner followed by an entry into Morocco in 1960 and
Tunisia in 1961.In 1992 Unilever came on-shore in the Arabia Peninsula with the setting up of
an office in Dubai and in
the same year Lever Egypt was formed as a Joint-Venture with the Fine Foods Company, a
member of the Rachid Group. In 1999 Lever Egypt and Fine Foods Group merged to form
Unilever Egypt.
VISION:
We help people around the world meet every day needs for nutrition, hygiene and wellbeing,
with brands that help people look good, feel good and get more out of life.

Strength:
They want everyone to live a healthier life by using their brands.
They are focusing on the well-being of the people.
Weakness:
They are mention in the vision statement only the people who are more care about the nutrition
food to eat in their everyday living but they are not focusing the other people who are not care
about it.
MISSION:
Our corporate purpose states that to succeed requires "the highest standards of corporate
behavior towards everyone we work with, the communities we touch, and the environment on
which we have an impact."
Strength:
They are having strong relationship with the suppliers employees and customers.
They are having the knowledge of their surrounding in which they are conducting their
operations.
Weakness:
Their mission statement does not reflect the business in which they are in or what are
their products & services.
They do not mention that what are their target customers.

UGI
Our domestic propane distribution business is conducted through AmeriGas Partners. AmeriGas
Propane is responsible for managing the Partnership. The Partnership serves over 2 million
customers in all 50 states from over 2,500 propane distribution locations. In addition to
distributing propane, the Partnership also sells, installs and services propane appliances,
including heating systems. Typically, the Partnerships locations are in suburban and rural areas
where natural gas is not readily available. Our district offices generally consist of a business
office, appliance showroom, warehouse, and service facilities, with one or more 18,000 to
30,000 gallon storage tanks on the premises. As part of its overall transportation and distribution
infrastructure, the Partnership operates as an interstate carrier in 48 states throughout the
continental United States. It is also licensed as a carrier in the Canadian Provinces of Ontario,
British Columbia and Quebec

VISION:
Energy and Ideas to Serve the Future
Strength
Highlighted to serve Energy and Ideas
Looking for a bright Future
Weakness:
Vision Statement is Vague
Statement needs to be more specific and Target market oriented
MISSION
In a rapidly evolving marketplace, we will deliver competitively priced, high quality energy
products and services to customers in our communities in a manner that expands opportunities,
meets shareholders' expectations and fosters economic growth
Strength
They are looking to achieve Competitive Edge
Specific criteria for the Product and Services
Mainly focuses on Shareholder
Weakness:
No such Customers are defined target
They did not defined which market to cater either B2B or Customer Oriented Market
No such communities defined where they deliver