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IMC Final Ad Campaign Plan:

DEFY

Ashley Karl
Alexandria Svisco
Halea McAteer
Kela Vargas
Reetu Sandhu



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Table of Contents

Letter of Transmittal.......3
Executive Summary........4-5
Company/Product Overview...5
Target Audience..............5-7
Ad Campaign Strategy and Objectives...8-12
Advertising Medium.......12-13
Advertising Budget.........14
Specific Advertising Campaign..14-20
Campaign Calendar........20
Evaluation......................21-22
References.....................23
Appendices....................23










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Ashley Karl, Alexandria Svisco, Halea McAteer, Kela Vargas, Reetu Sandhu
Regis University Marketing Development
3333 Regis Boulevard
Denver, CO 80221
303-458-4126


April 13, 2014


Jonathan Sabar
DEFY! Powered by CrossFit
6850 W. 116
th
Ave.
Broomfield, CO 80020

Ref: Submittal of DEFY! Campaign Plan

Greetings Mr. Sabar,

Over the passed 14 weeks, our group focused on different strategies to help market your business
better. We specifically chose veterans between the ages of early 30s to mid 40s as our target
markets. After meeting with you at your facility, we know your gym offers CrossFit techniques,
but you also offer other exercises as well. Combining our team with the two other DEFY! teams,
we were able to make a Facebook page where each of our target markets is identified with
resources specifically geared toward them. Our team has recorded a video tutorial in your gym
with a veteran from Regis University, Kyle Knapp. We were able to not only show a tour of the
gym itself, but also different workouts performed on a typical day. Those workouts will attract
the veteran clientele, especially with the portrayal of a veteran executing the workouts in the
video. The personal introduction you gave in our video also helps future clients understand the
environment before starting. We also had the chance to team up with the other groups to create a
page on a new suggested website design specifically geared towards veterans.

Our aim is to implement our plan and recreate your brand image with connections to the
Veterans Association of Colorado and a YouTube tutorial of the facility for the target audience
in order to provide information on what you have to offer and why it makes your business unique
from other ordinary crossfit gyms. With a host of veterans living in the Broomfield area and the
Veterans Association of Colorado being nearby, you have two additional opportunities for
growth with veterans in addition to those who will be linked to DEFY! through the Facebook
page. With the help of our research and restoration of your brand identity, we look forward to
having the opportunity to work with you as you reach out to this clientele and expand your
business.



Sincerely,
Reetu, Ashley, Halea, Alexandria, and Kela

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Executive Summary
DEFY! is an exercise facility owned and operated by veteran Jonathan Sabar, who
focuses on small group workouts tailored to individuals in order to maximize results. The service
has wonderful potential for growth and is seeking outlets for expansive advertising and
marketing strategies toward target audiences in the Broomfield area. Because of the small class
sizes, Jonathan can provide one-on-one attention, which is unique to the facility and creates a
sense of security and trust in the customers knowing that they are receiving high quality
accommodations. Jonathan strives to instill the notions of strength, determination and
perseverance into his clients, which makes for an inspiring, motivating and powerful workout
facility. As a strategic marketing team, we understand the potential this business has and note
that it could have positive effects on a plethora of target markets. Knowing how wide the
diversity is among these segments, we have turned the focus toward two groups of veterans, one
aging 30-35 and the other aging 45-50. Through our concentration on these target audiences, we
have developed an advertising campaign that seeks to expand the customer base and the overall
presence of DEFY! as a successful exercise facility.
As a team, we have researched our target audience, both sectors of veterans, and have
conducted PEST and SWOT analyses for the business and its surrounding area. In our thorough
research, we believe we have established a successful campaign that reaches our target markets.
We produced specific advertising and communication objectives that include building brand
awareness among the target community through creating a connection with the Veterans
Association in Colorado, increasing brand image by refurbishing the logo and website, and
constructing an innovative, eye-catching virtual tour of the facility to assist in the progression of
increased clientele. Our team is working with a multitude of materials such as website
renovation, social media advancements and an enhanced logo for marketing purposes.
We have collaborated and found three keywords that we would like to reiterate for the ad
campaign: strength, determination, and perseverance. Our aim is to use our creative strategies to
enrich Jonathans brand image on a variety of platforms in order to draw clients in and allow
them to experience what he has to offer. Through our research, the informational lectures
received throughout the semester, and our own personal insights, our team hopes to expand
Jonathans customer base while increasing advertising and overall awareness of DEFY! by
constructing a brand identity that accurately represents Jonathon and his business.

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The Organization: DEFY!
We are doing our campaign on Jonathan Sabars DEFY! CrossFit gym. DEFY! stands
for defining excellence in fitness and functionality. The clients who come to DEFY! are looking
for individual attention in a small class environment. Jonathans class size typically is six people
or under for an affordable price. He mixes CrossFit strategies with other workouts such as
walking lunges, plank holds, and squats for a continuous 60-minute workout. According to
Jonathan, CrossFit is a small but nationally known company presenting a fitness system
consisting of constantly varied high intensity functional movement. CrossFit exercises are often
skill-based and need to be approached with patience and determination, and can be greatly
facilitated by a competent trainer (DEFY! Limitations). Each class of his engages in different
exercises for the best results, but one class example states, 9:00 am team workout, each team of
4 will complete: 200 walking lunges, 160 atlas stone-over-bar, 120 power cleans (155/105 lbs),
and 80 axle shoulder-to-overhead (135/95 lbs) (DEFY! Limitations). Jonathan uses CrossFit
for majority of his workout sessions, however, he is still having trouble wanting to associate
himself with CrossFit when we spoke with him. With it being one of the most popular workouts
today, he needs to choose whether he is or is not a CrossFit gym so that we are able to better
advertise him to our Veteran clientele.
Target Audience
The target audience that we chose for this assignment is veterans, specifically male
veterans between the ages 30-35 and ages 45-50. The younger group of veterans, ages 30-35 are
primarily minorities earning an average yearly income of $52,900+. The majority of this target
audience are college graduates and work in management positions, which indicates that they are
determined individuals who are working to provide for their young growing families. This target

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audience is full of small families ranging from 1-4, 1 meaning they are single (not as common),
2+ meaning they are married and have several children (most common). The older group of
veterans, ages 45-50 are primarily white middle class earning an average yearly income of
$50,000+. The majority of this target market has a high school diploma and work in
management positions, this indicates that they are again determined individuals but because of
their older age are probably more focused on providing their children with a higher education
(high school, college) that is much more pricey than the begging years of their childrens
education. This target markets family sizes range from 1-4. 1, which means they are either
single or divorced, or 2+ meaning they are married and have several children.
CONSUMER MARKET CHARACTERISTICS- Younger Group

DEMOGRAPHICS- Segmenting markets by Socio-economic criteria
Information found based on area code and age range, paired with information found on veterans
in this same age group.
Age Range 30-35
Religion No particular religious affiliation
Gender Males
Race/ethnic group Minorities
Income Level $52,900
Education College graduates
Occupation Management positions
Social Class Working class
Home ownership Modest Home Ownership
Household size 1-4
Marital/Parental Status A majority of all enlisted personnel are married

GEOGRAPHICS-Segmenting Markets by location
Country USA
City/town Broomfield
Region Midwest
Size of Population 55,889
State Colorado
Climate All Seasons
County Jefferson
Population Density 2,150 per square mile
Zip-code 80020

PSYCHOGRAPHICS-Segmenting markets by consumer's attitudes, beliefs and/or lifestyles

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We want to look at the white picket fences living in this zip code along with veterans information.
Lifestyle characteristics Young, Middle Class, Married with Children.
Leader or Follower Leader
Conservative or liberal Conservative
Extrovert or introvert Extrovert
Traditional or experimental Experimental
Achievement oriented or content w/status quo Achievement
Societally-conscious or self centered Societally - Conscious
Independent or dependent Independent

CONSUMER MARKET CHARACTERISTICS- Older Group

DEMOGRAPHICS- Segmenting markets by Socio-economic criteria
Age Range 45-50
Religion Majority Catholic/Christian
Gender Male
Race/ethnic group White
Income Level $50,000+
Education Majority with high school diploma
Occupation Management
Social Class Middle Class
Home ownership Modest Home Ownership
Household size 1-4
Marital/Parental Status Majority married

GEOGRAPHICS-Segmenting Markets by location
Country USA
City/town Broomfield
Region Midwest
Size of Population 55,889
State Colorado
Climate All Seasons
County Jefferson
Population Density 2,150 per square mile
Zip-code 80020

PSYCHOGRAPHICS-Segmenting markets by consumer's attitudes, beliefs and/or lifestyles
We want to look at the boomtown singles living in this zip code along with veterans information.
Lifestyle characteristics Active lifestyles, working class. May have had children but are now
empty-nesters. Lower-Middle class. Generally shop at places like Target, and watch FX
Network.
Leader or Follower Leader
Conservative or liberal Conservative
Extrovert or introvert Introvert
Traditional or experimental Traditional
Achievement oriented or content w/status quo Status Quo
Societally-conscious or self centered Societally-Conscious

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Advertising and Communication Objectives
DEFY! as a company has a few aspects to be worked on, but one that needs to take
precedence is bringing in more customers that way the other things that need to be improved as
well may follow after business increases. The objective of this advertising campaign will be to
increase business and the number of people filling Jonathans training sessions, specifically by
bringing in more veterans. By increasing sales, Jonathan will be more able to expand his
business, which would include hiring more trainers. This will be something crucial to occur after
bringing in more customers, there will be a clear need to have more trainers to continue the
individualized attention Jonathan prides himself on. Another objective of this campaign is to
really diversify Jonathans product from his competitors. Currently, he is having a hard time
placing his business against his competition because he does not have a clear brand image. This
will be another thing this campaign will work on. Our objective for this campaign is to bring in
more customers, specifically filling up at least five of his session times during the day with at
least four people in his classes with a max of six people within the next year.
One way in which we plan to tackle these goals is by creating a connection with the
Veterans Association in Colorado. This could be accomplished by targeting both the older and
younger generations discussed earlier. One way to target the older sector of veterans would be to
place print advertisements for his business at veterans associations around Broomfield. Using
things like social media cites that they already use on a regular basis can better target the
younger crowd. Again, connecting with the Veterans Association but this time with their
Facebook page. This will be a great connection between these two groups because Jonathans
training can be very helpful and rehabilitative. This factor supports what DEFY! and the
Veterans Association stands for. This same sort of connection could also be made with the

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Veterans Hospital at their location, and their Facebook page again playing off the rehabilitative
aspect. DEFY! will be more able to differentiate itself by making better use of its own Facebook
page as well as its website. One way to do this is by posting more pictures as well as videos. The
videos will be put to use by showing specific workouts he uses and explaining not only what
they are but how to do them, and ways in which they are beneficial. This will highlight not only
the benefits that Jonathan offers, but what sets him apart from other gyms in the area.
The message theme of this advertising campaign involves a few things. The key ideas
that will be highlighted are that he is focused on not only helping people grow stronger, but also
rebuilding people and their bodies at any age. This is something that will target both age groups.
It is good for the younger veterans living in that area because they are living active lives, which
fits perfectly with Jonathans training. While it works well with the older age group because they
might be looking for something that is not as fast pace as at other gyms. Jonathan will be able to
the fit this need due to the individualized attention he offers and being able to see what training
will best suit his customers. This individualized attention is part of his unique selling point that
will be another part of the message theme. This advertising campaign will feature his
individualized approach and how this sort of training best suits all that come to his business and
is one thing that sets him apart from all others in the area. This message theme including these
aspects will be something that features an emotional aspect and highlights ideas of rehabilitations
and strength at any age. As well as feeling the sort of connection with Jonathan, and other people
at DEFY! that is similar to the sort of experience many veterans are familiar with. All together,
these things highlight Jonathan and his unique training that can be helpful to people from many
different walks of life.


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Advertising Creative Overall Strategy
When carefully identifying which supporting elements would best attract a larger veteran
audience, our team decided a YouTube video, t-shirts tailored to veterans and a well-developed
webpage would be three key creative treatments to Jonathans success. First, we plan to film a
commercial at DEFY! to move the focus toward the incredible features his gym has to offer and
have plans to air this commercial on channels that we find are appealing to veterans. We will
show various aspects of the gym while also filming Jonathan in action as he performs a typical
class scenario with one of our very own veterans at Regis University, Kyle Knapp. Kyle has
offered to feature in our commercial because he understands how crucial it is to display a
veteran, who has endured such pain and hardships both mentally and physically, working his
body in order to stabilize his overall health and strength post-war. A common misconception that
we are trying to prove wrong in our commercial is that crossfit exercises can do further damage
to veterans who have suffered severe injuries, when in fact, the movements work to loosen up the
joints and allow the body to regain muscle and power in those problem areas. We think a
television ad that presents a veteran getting the most out of a workout with Jonathans tailored
classes while also giving a brief of Jonathan as a trainer could be enticing to our target audience
of veterans.
The second creative treatment we will bring forth is the customized veteran t-shirts
Jonathan can sell in the gym. Merchandize can increase revenue for Jonathan while also serving
as free advertising when people wear his products outside of the gym. This is especially vital
because the more people who wear DEFY! t-shirts around the Broomfield area, the more likely
Jonathan is to have new customers stop by and observe the gym, allowing Jonathan to offer a
free session that entices the customer to purchase a monthly membership. T-shirts are a unique

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way to reach out to the target audience, especially when we can put an emphasis on veteran
humor through the quotes or imagery used on the shirts. Our team suggests offering army green,
navy blue, tan, and camouflage-colored shirts to first attract the eye of a veteran in order to draw
them closer only to find a quote such as, Check out these guns, Survived one battle to face a
new one or Strength: surviving battles one day at a time. We could even include quotes in
reference to the workout facility such as, Theres no fit like crossfit or Blood, Sweat, and
Crossfit: DEFY your limitations. We think there is a multitude of clever ways to endorse
Jonathans gym through merchandize that is affordable, comfortable and aesthetically appealing
to the veterans.
Thirdly, our team would like to give Jonathans website a makeover so that he appears to
be more credible and serious about his passion for his work. The webpage of DEFY! needs to
express Jonathans desires for his gym and his clients and should portray forward-thinking,
motivational features that persuade people, especially veterans, to join the gym. We believe by
adding photos and videos of daily workouts to the site could enhance his brand and one very
vital aspect he must display in order to capture the audience is that he is in fact a veteran. In our
opinion, nobody knows a veteran quite like a veteran. If our target market can see that the very
man constructing the classes and assisting people in bettering their life both mentally and
physically is a veteran, it will increase his veteran customer-base. Jonathan should describe his
own experience in the military on his website and explicitly state how crossfit has had a positive
impact on his mental health as well as the condition of his body post-war. Our team can use this
emotional appeal to our advantage as Jonathan can directly relate to our target audience and the
veterans can view him as someone to trust and who knows that what he is doing is fully
beneficial to a person who has endured the difficult physical endeavors of war.

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In conclusion, we think Jonathan has a wonderful opportunity to expand his veteran
customer-base through the strategic usage of a television commercial, t-shirts and a credible,
progressive website. These supporting elements are crucial in defining Jonathans gym as the
best in the area, especially for veterans who are skeptical of crossfit-styled exercise due to
common injuries in joints and muscles. We are trying to give Jonathan an opportunity to prove
the common misconceptions wrong through actual, real life examples in the commercial as well
as on the website, while the t-shirts serve as an incentive to continue working out at DEFY!
while also showing a direct focus on veterans as a target audience. Our team is currently
developing these ideas and we plan to put them into action and express the changes we will be
making during our presentation of the final ad campaign plan.
Advertising Mediums
Our group decided to use three types of advertising for our campaign for Jonathan. The
first type of advertising medium that we will use is a YouTube video page for Jonathan. On this
website he can talk about workouts that he promotes for the week and can demonstrate how to do
these workouts safely and effectively. This YouTube Channel will also be used so that people
can get to know Jonathan on a more personal level by learning about his past military
background so that he can appeal to our target market (Veterans) and tell us how his gym came
to be.
The next advertising medium that we will use is Facebook. Currently Facebook is a very
attractive way of promoting your business or getting your company out there. With a Facebook
page Jonathan can post pictures of his gym and customers working out. Also, he can do before
and after pictures of his customers getting into shape since they started working out at his gym,
which can be extremely attractive to customers seeing as many people are looking for results. In

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addition, we will use his Facebook as a place where his YouTube videos can be displayed as
well. Linking the videos to YouTube and Facebook will create a larger audience for people to
become interested in joining Jonathans gym.
Our final advertising medium is going to be Jonathans website once we fix it up. As of
now Jonathans website is a mess. The links dont work and there are not any photos posted to
his website. Not only that but Jonathan associates himself with Crossfit on his website, however,
when you talk to him in person or over the phone he says he doesnt associate himself with
Crossfit, all of these little details we must improve. We will use the new logo that we have
created on this updated website to give Jonathan a new image. His YouTube videos will also be
posted under a video section on his website along with pictures that will be posted weekly of all
the workouts and activities going on within the gym. We will also include a place for an
Athlete of the Month where we will ask the chosen person to talk about their experience at the
gym and how much they have improved or how much better they feel since working out with
Jonathan.










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Advertising Budget
Budget Chart


# of Units/ Runs Cost per Unit/ Run Sub-Total
Re-Do Sign 1 $10,000 $10,000
T-Shirts 50

*Short Sleeves 25 $6.99 $174.75
*Long Sleeves 25 $11.20 $280
Re-Do Logo 1 $250 $250
Flyers for the
VA 50 $0.70 $34.99
Website Design 1 $2,800 $2,800
GRAND TOTAL: $13,539.74


Example of Recommended Advertising/ Promotion for Campaign
Logo Change
The current logo for DEFY is not very representative of Jonathans business and his
product. In order to create a brand identity, we created a new logo. This logo features a silhouette

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of a gender-neutral individual lifting a barbell; representative of the services Jonathan has to
offer. It was important for us to make the silhouette one of someone who could be male or
female in order to not limit his clientele. This is far more representative of Jonathan than his
current sketch represented on his logo.
We also picked a different font. The font we chose was Stencil Std, one with very bold
and strong lettering which is cohesive with the workouts Jonathan offers. This is a better option
to the current font because it is bolder and fits with the identity of his business. Added into the
logo, is a slogan to match the theme of the rest of the business. The slogan reads ReDEFYne
Yourself DEFY Your Limitations. This goes along with the message theme of individualized,
resilience, and strength. It shows that he will push you, but to the point of the betterment of
yourself.
Old logo: Suggested new logo:






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Mock-Up of Suggested Design for New Business Card

YouTube
An example of what we suggest to help differentiate and give a brand identity to DEFY,
is creating an informational video. This video will not only showcase what a typical workout
would be with Jonathan, but also incorporate the new logo as well as slogan that we are
suggesting. The theme within the video is cohesive with that of the rest of the campaign for this
business; that being individualized, strength, and resilience. The video will show that people
from all different experience levels may come to DEFY receiving the personal attention they
need in their workout regime. It does not matter if that person has never worked out before, if
they have worked out but are injured, or if he or she has only worked out a few times. This video
will show that anyone can come to DEFY and receive the workout that is best for them.
The video features a veteran within our suggested target market audience who has
experienced an injury in the past and needs be careful with his injury, but is ready to rebuild, and

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re-strengthen. This video will be included on the businesses YouTube page, as well as Facebook
and website. This will increase the amount of exposure the video gets and therefore the business.
With this spread of the business and product, people will become more aware of the services and
the brand, therefore encouraging them to come in and see if Jonathans services are what they are
looking for.
In the video Jonathan will show how someones first time coming to his gym might go,
and the workouts that he might try with them after that. The video will also show his work out
space, and parts of the video will feature his logo as well as the slogan to reinforce the brand
identity.
Facebook
With DEFYs Facebook page, there is a lot of room for growth. Jonathan can continually
post videos, pictures, inspirational quotes and so on to keep an interaction going with his clients
to encourage people to continue to come workout with him. Videos, like the ones discussed
above would be a great opportunity but even more importantly, pictures. Due to the fact that
pictures are the most shared and liked items on Facebook it is a great opportunity for Jonathan to
use his page to post pictures of others working out at his gym, running outside, or doing some
other work out to give clients that extra push to come workout with him at his gym.
This interaction Jonathan will have on the Facebook page is consistent with the theme of
individualization in his business. By keeping up the sense of personalized training through his
Facebook as well by interacting with the people who have liked his page will reinforce his
businesss brand identity that much more.
Veterans Associations

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While connecting on Facebook makes sense towards the younger age group of our target
market, it will not work as well for our older age groups that we are focusing on. In order to best
target the older group, we suggest having posters at local veterans associations such as Veterans
of Foreign Wars, The Veterans Association of Colorado and more. By connecting with these
places, we will be able to target an older group of veterans who may need help rebuilding from
experiences they may have had while serving in the Military.
By creating this connection, there will also be an opportunity for therapists and or other
physicians working with these veterans associations to recommend they come to Jonathan for
rehabilitative purposes. This connection will be enforced not only by word of mouth at the
veteran locations, but also with business cards and flyers to be posted around at the businesses
promoting a half off their first session. After their first experience with Jonathans training, they
will be more inclined to come in again.












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Mock-Up of Suggested Flyer



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Website
One aspect of this campaign that will bring all of these elements together is DEFYs
website. The website will have a link to the Facebook, the YouTube page, as well as links to
veterans pages that support Jonathan and his business. The website will also include more
professional pictures of people working out within his facility to show the type of product he is
offering. With all of these connections, it will help make a cohesive and strong brand identity.


Campaign Calendar
Types of Advertising Audience Targeted Target Dates Costs
Print (Re-Do logo,
sign, T-Shirts, and
flyers)
1. Logo- All prospects as well as
current participants. 2. Sign-
Prospects around Jonathan's gym
(car traffic, foot traffic, bike
traffic, etc.) 3. T-Shirts-
Participants as well as prospects.
4. Flyers- Veteran prospects.
1. Logo- April 14th 2.
Sign- May 14th 3. T-
Shirts- May 14th 4.
Flyers- May 1st
1. Logo- $250 2. Sign-
$10,000 3. T-Shirts- $454.75
4. Flyers- $34.99
Internet (Website and
YouTube)
1. Website- Prospects, primarily
older Internet users who arent
familiar with Social Media
networks such as Facebook who
are interested in Jonathan's gym
and what services he provides.
Also current participants who are
interested in Jonathan's technique
videos. 2. YouTube- Prospects as
well as current participants
interested in Jonathan's workouts.
Also a target audience who is
interested in seeing visuals
(videos).
1. Website- April 16th
2. YouTube- April 16th
1. Website- $2,800 2.
YouTube- $0



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Measurement/Evaluation
We will measure our online success by measuring our campaign efforts using Google
Analytics. Google Analytics has many features that can be extremely helpful to knowing if we
have been successful such as social reports, advertising reports, campaign measurement, and
many other helpful tools. These tools will help us to monitor our three advertising mediums and
how well they are attracting an audience. We also will know that our plan is successful when
Jonathan starts to bring in new customers and Jonathan feels like he is a more successful
business. Our group is hoping that the number of customers he will take in will increase by 20%
in the first month and about 10% we are thinking will be veterans. It would be even more ideal
if Jonathan could make the ranks for top 10 gyms in Broomfield. Even though we want all of
these things to be possible we all understand that campaigning does not happen over night and
we must accept that we may not reach our goals the first time around. When we first took on this
project as a group, we realized that a lot of work needed to be done. With an all-new logo, an
updated website, a Facebook, and YouTube page, we have given Jonathan all of the means to
become a very successful business.

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Works Cited
"How Much Does a Logo Cost | Logo Design 101." Howmuchdoesalogocost.com. Logo Design
101, n.d. Web. 13 Apr. 2014. <http://www.howmuchdoesalogocost.com/>.
"How Much Does A Small Business Website Cost in 2013?" Theexecutionists.com.
Executionists, n.d. Web. 11 Apr. 2014. <http://www.executionists.com/blog/website-
design/cost-to-build-websites-2013/>.
Sabar, Jonathan. "DEFY! Limitations." DEFYLimitations.com. Jonathan Sabar, n.d. Web. 26 Jan.
2014. <http://www.defylimitations.com/>.
"Signage Cost." CostHelper.com. Cost Helper, n.d. Web. 13 Apr. 2014.
<http://smallbusiness.costhelper.com/signage.html>.
"Staples: Copy and Print." Staples.com. Staples, n.d. Web. 13 Apr. 2014.
<http://www.staples.com/sbd/content/copyandprint/flyers.html>.
"Vista Print." VistaPrint.com. Vista Print, n.d. Web. 13 Apr. 2014. <http://www.vistaprint.com/t-
shirts-multi-
squares.aspx?mk=t+shirt+printing&ad=p&crtv=40900521739&psite=mkwid%7cY6gu4U
di&device=c&GP=4%2f13%2f2014+7%3a15%3a36+PM&GPS=3157263860&GNF=1&
couponAutoload=1>.
Appendices
YouTube Video- Virtual Tour of DEFY Provided on Prezi Presentation
New Brand Logo- Exhibited on Flyers and Professional Business Cards