Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .

: Editorial UOC, . p 2
http://site.ebrary.com/id/10609233?ppg=2
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 3
http://site.ebrary.com/id/10609233?ppg=3
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 4
http://site.ebrary.com/id/10609233?ppg=4
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 5
http://site.ebrary.com/id/10609233?ppg=5
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 6
http://site.ebrary.com/id/10609233?ppg=6
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 7
http://site.ebrary.com/id/10609233?ppg=7
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 8
http://site.ebrary.com/id/10609233?ppg=8
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 9
http://site.ebrary.com/id/10609233?ppg=9
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 10
http://site.ebrary.com/id/10609233?ppg=10
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 11
http://site.ebrary.com/id/10609233?ppg=11
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 12
http://site.ebrary.com/id/10609233?ppg=12
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 13
http://site.ebrary.com/id/10609233?ppg=13
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 14
http://site.ebrary.com/id/10609233?ppg=14
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 15
http://site.ebrary.com/id/10609233?ppg=15
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 16
http://site.ebrary.com/id/10609233?ppg=16
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 17
http://site.ebrary.com/id/10609233?ppg=17
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 18
http://site.ebrary.com/id/10609233?ppg=18
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 19
http://site.ebrary.com/id/10609233?ppg=19
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 20
http://site.ebrary.com/id/10609233?ppg=20
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 21
http://site.ebrary.com/id/10609233?ppg=21
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 22
http://site.ebrary.com/id/10609233?ppg=22
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 23
http://site.ebrary.com/id/10609233?ppg=23
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 24
http://site.ebrary.com/id/10609233?ppg=24
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 25
http://site.ebrary.com/id/10609233?ppg=25
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 26
http://site.ebrary.com/id/10609233?ppg=26
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 27
http://site.ebrary.com/id/10609233?ppg=27
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 28
http://site.ebrary.com/id/10609233?ppg=28
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 29
http://site.ebrary.com/id/10609233?ppg=29
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 30
http://site.ebrary.com/id/10609233?ppg=30
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 31
http://site.ebrary.com/id/10609233?ppg=31
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 32
http://site.ebrary.com/id/10609233?ppg=32
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 33
http://site.ebrary.com/id/10609233?ppg=33
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 34
http://site.ebrary.com/id/10609233?ppg=34
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 35
http://site.ebrary.com/id/10609233?ppg=35
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 36
http://site.ebrary.com/id/10609233?ppg=36
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 37
http://site.ebrary.com/id/10609233?ppg=37
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 38
http://site.ebrary.com/id/10609233?ppg=38
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 39
http://site.ebrary.com/id/10609233?ppg=39
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.
Baena Graci, Vernica. Instrumentos de marketing: decisiones sobre producto, precio, distribucin, comunicacin y marketing directo .
: Editorial UOC, . p 40
http://site.ebrary.com/id/10609233?ppg=40
Copyright Editorial UOC. . All rights reserved.
May not be reproduced in any form without permission from the publisher,
except fair uses permitted under U.S. or applicable copyright law.