The Real,t?

tBhLeBook af Cavlontia 311

San Francisco
B? HAR,RYB. AI,LEN
rrFstdrn( ol san Fran.rs.o n-al c6lale aroard

AN FRANCISCO and the bay r€gioD,ss the metropolitaDcapital

of t}Ie gl€at valleys of central and nodhem Califorifa, is feeling,
in many diversified lines, the reflex action coming fmm the devel-
opment of ihis great inlancl empire. We believe that history w.ill dis-
clos€that San Fr:anciscoand its tributary terr-itory is passing through
one of,the greatestepicsof expansionand gro{th ever recordedhere.
And the part of the realtor in this awa}ened consciousnessof the
opportunities to be had here has been one of the greatest factors in
bringing about this condition. Several years ago the San Francisco
Real Estate Board dedicated itseu to a program of community ealuca-
tior as to t}Ie resourcesand advantages,not only of San Fratcisco but
of all central and northeh California. This efor+ was known as the
"BB CampaigL"
Five-minute speake$ were put in the clubs and the theaters, con-
tests were conducted in the schoolsanalthe support of all g?oupswas
enlisted ill rekindling the pioneer spirit of accomp]ishment which
made the rebuilding of San Francisco after the fire possible.
The movement was a direct challenge to all San Franciscans,
individually atrd collectively, and the seed fell on fertile soit. This
was evidencedin countless ways as each group took up in its oyrn
individual ,way, such work as it considered of the utmost impo*ance
to this part of California as a 'whole.
Not content to stop with the conversion of San Francisco, squad-
mns of business and professional men w€re organizealss missionary
bands to joumey into the back country with this messageof optimism,
co-operation and accomplislment. Wherever these groups yrent the
enthusiasm of the "BB Campaign" was kindled.
One of the first reults $as the organization of Californians
Incorporated, a body of San Franciscans pledged to promote the wel-
fare andl advancement of all central and northern Califomia throuEh
a national campaignof advertising and publicity. In addition, old
barriers existing betreeen the communities of northern and central
California were bmken down and replaced by a co-operative spirit of
mutual helpfulness.
Now the fiIst material gains from this mental awakening are
becoming appar€nt. San Fra.ncisco,a pod of all flags oII an oceanof
world conmerce, ranking sixth among the financial centers of the
United States, certainly is sharing in the business expansion that is
circulating millions of dollaN of new capital in commercial
enterprrses.
While quoting from the Fedelal ReserveBank's statistics lhat
California bank deposils at the end of 1923 amountealto nearly thtee
billions of dollars, the reBourcesof the sa.mebanks totalled 93,193,-
9?9,437. This sum is a gain of 9349,6?9,400 over the resources of
1922.
The tremendous volume of business, domestic and foreign,
 372 The Reoltg Blue Book of Catifornitl

handledin San Franciscois reflectedin the bark clearingsas com_

gli3g!v tlt" clearins HouseAssocierion.H*" ;";;d-if,;i;*i;s
Jumped to s8'049583000 an increaseof
diii,ti3 lo."'"""tn""
. The United Staics Co\em,nent in official I.c(ordsshows ihat
rmports and expofts through the San FrAncis.o rastoms district for
rne year amounlectto $327.209,118, a gain ol 9 ,295,7?5.
,, In connpclton-sflththe IoreigT and domesticlrade of lhis oort.
rr rs norFw_or1.hy.that
during the past year l3,b?3 ships arrjved and
andlakinson cargoadd;nsmorewearth
i;%1Ti"i,:Tl"",j:*^rsins
A compilationrevealsthat gZ4 new.manutaclurjngconcelqswere
..
aoced to l'an !ranctlcos roster lasl year. Thp totai of new enter_
prlses ror the twctve-month period. enumerating induslrjal.
com_
mer.lar and prolessronalendeavor.is listed as B,?03.
, With lhe 924 new manufactuling firrns, t}le s+ajisti.al record
snows.sanl.rancisconow has 12lg industrie!,Theseindusirial DIants
aronFnc\c bz.JlJtlpn^ployaswith 2n annUcl l,avroll ul $75.522.412.
I,anrtal I vpllpd .1 thene farlo"res is computednr whilp
9228,000,000.
rna valup ot the an-lrurloutpul is placedar g4b3,8g?,400.
, A mur.thlough .e city and its env;rons is a revelation. In rhe
qor^nrolvn dtstt.td. gt.eatskyscraper!,rpared during the pas( rwelve
monrhs,arp proofs of the conndencethal San Frrn.iscans have in the

. Throughout the residential alistr.icts, stretchi[g far alown the

ppnr,nsuta.
are many magnificenlstru.lurps and hundredsoI lessDre_
renlrous_Outctectdpdly.omfor'1ablehomesere(ted Lo meel the reouire_
ments of npw.omersand ihosc who have buun tong"" ld"niin"d";il

Tt is.o,f.inlerasllo nore rhat in t923 Ihe rpal estaie lransaclions

numopredt4,y4U,thF largcst in lhehisloryof thF.ily. Tbevalue was
pla.ed ai $156.188.198, an increaspot $21t.960.960 ;r"; lh; il;;;;;
p a a e . w i t h . i h i sp h r s p o f o u r c i r t s d e v p t o p m e ni si i h e
,Dul|orng
. . , s " . p i n(onslructton-
*
ln thc year t923, {he citizpns of San Fran-
.rsco expendpd.$46.676.0?9 for indus|l"ial..ommpr.ial ana iesia"nf,.af
structures. This is further evidence .t it p"""p..iiy p."""ifi.g
i"
this district "

San Diego
By G. c. RowAN
San Diego Califor.niaCtub

WAY ba.ckjn 1769Falher JunperoSerra plantedin San Dieso

rne cornersloneol (rvitizaliononthe pacifi.coasi-Besides bL
rng lne olrrhplcceoI westerncivilizarjon ,nd a ser{ ing for much
g,fl.le romanceof.California'syouth,San O;"g" ;. ,"i,I""'r"-l"i"g b";'
rnc begrnntng and endof the UnitedSlates- lhe firsaand last;f ihe