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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Joshua Lee
NetID jlee956
Group Number: 240
Website Link: http://infosys1102014s1group240.blogspot.co.nz
Tutorial Details
Tutor: Day: Time:
Kit-Wah Wednesday 12PM
Time Spent on
Assignment:
40 hours Word Count: 1617

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1T-0
1ST TIME OUTFIT
INTRODUCTION
More than ever there is a pressure to conform to societys norms and its developing trends.
The fashion industry is a 1 trillion, 200 billion dollar industry and it continues to grow
(statisticbrain.com, 2013) Changing trends and a trillion dollar industry, people just do not
know how to get dressed fashionably and timely. Thus we have created 1T-O an
evolutionary app, to aid the user to get dressed fashionably effectively and timely.
3. BUSINESS SECTION
3.1 Vision
1T-O believes in the power of fashionable attire. 1T-O will be the best fashion software
application, cutting out waste. A tailored experience will meet the users needs and develop
alongside an ever-trending world.
3.2 Industry Analysis: Fashion Application Software

Force: High/Low: Justification:
Buyer power: High Buyer power is high in the Fashion application
software industry. Consumers have many choices
to choose from, such as 123dress me and
dressapp. (itunes.apple.com, 2014)
Supplier power: Low Supplier power is low there are many companies
who are capable to create this application. A
study found that there are an estimated 11
million professional software developers

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(infoq.com, 2014)
Threat of new entrants: High Threat of new entrants is high, as it is relatively
inexpensive and low barriers to entry to the
industry.
Threat of substitutes: Low Other substitutes are hiring a personal stylist
which are expensive, for example
cobystyledme.co.nz charges from $110-$230 per
hour (cobystyledme.co.nz, 2014) Some stylist
earn up to $300,000USD meaning that there
services are only available to those with the
means to do so. (seventeen.com)
Rivalry among existing
competitors:
High There is relatively high rivalry among existing
customers. This is because there are many
companies in the current market.
Overall attractiveness of the industry: The overall attractiveness of the fashion application
industry is medium. There are many existing competitors and with low barriers to entry.
Buyer power is high with many choices for consumers. Positively there are very little
economical substitutes available. More specific to 1T-O, we can create a first mover
advantage scenario in the extra features that 1T-O app possesses which currently arent
available in the market. Patents could be created for specific features to stop new entrants
or current competitors copying and create competitive advantage to reduce negative effects
in the industry.




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3.3 Customers and Their Needs
1T-O will target males and predominately females that fall within an age group of 13-50. We
believe clothing is an ongoing experiment and that there are strong external factors that
affect decisions, such as friends, media, school or work, to what is fashionable and
ultimately effecting clothing choices. (livestrong.com, 2013) According to the American
Academy of Paediatrics Health Childrens website media influence is so evident that
fashionable clothing is shown in 4/5 teen magazines. (livestrong.com, 2013) With great
pressure to conform to societies norms users need a simple yet cost effective aid to help
them dress in a fashionable way. Being fashionable can take time; users need a tool to help
dress them quickly. The average woman takes 16 minutes to get dressed and takes at least 2
attempts before they are satisfied with their outfit, whilst men take 13 minutes to get
dressed (Telegraph UK, Womans Health Mag) thus consumers need a time saving tool.
3.4 The Product and Service
1T-O has the ability to share a look onto social media outlets, so users can see what peers
approve of. Our imaging frame that allows you to capture images of clothing within an
outline, produce perfectly fitting clothing according to your measurements (height,
waist,etc) Users can take photos of clothes found on a fashion blogs, Instagram, basically
anything! Then virtually they can see what they would look like. 1T-O performs weather
forecasts, which give you an indication on the amount of layers and type of clothing needed.
A process required for the user is to capture images of their clothes to create a virtual
wardrobe. You are able to create outfits and looks on your phone via the virtual
wardrobe, this saves time as you dont have to manually try on and off clothes, which also
reduces mess. Having a database of saved looks the user can simply choose a look they
like and there dressed in minutes, in one go. The 1T-O app features are revolutionary and it
addresses all the needs and beyond for our customers.




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3.5 Suppliers and Partners
Suppliers:
Weather Service Provider: Meteorological provider accuweather can supply live updates to
1T-O, covering weather internationally (accuweather.com) allowing users to check the
weather and recommended clothing requirements.
Software application developer- Smudgeapps a New Zealand software developer can supply
1T-O with developers who can create the application. (smudeapps.com)
Partners:
Clothing Brands- Via 1T-Os function look it up 1T-O could partner up with clothing brands,
in a beneficially mutual way. For example the user looks up Nike shoes an advert could be
placed from Nike. In return 1T-O will take a fee for every click on the advert.
Social Media Outlets (Facebook, Instagram)- A user can upload looks on social media via 1T-
O this gains reputation for the brand, but the social media outlet is also benefiting with the
increased traffic from 1T-O customers.
3.6 Strategy: Differentiation
1T-O has chosen to use the differentiation strategy to compete in the chosen industry. The
current market is drenched in mediocre applications, 1T-O plans to charge a premium price
because of our innovative features; the value added from its uniqueness is able to justify the
higher prices. These features will be protected through patents and IPs to give the company
longevity.
The overall strategy is therefore Differentiation (Broad Market, High Cost)
3.7 Value Chain Acti vi ty: Market and Sell the Product or Service
1T-O competes using the differentiation strategy, therefore marketing and selling is the
most important value chain. 1T-O must create hype and educate customers about our

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product and why it is superior then competing apps. This will be able to justify our premium
price.
1T-Os vision is the foundation of the core business and through marketing and selling the
company we will be living proof of our vision. We will market to become the best fashion
software application, to be user friendly and develop alongside new trends to create a
tailored experience for all our customers.

3.8 Business Processes

3.8.1. MARKETING CAMPAIGN PROCESS - The marketing campaign process involves 4
key processes: Marketing Audit, Pricing, Market Research and Promotion/advertising. Under
these umbrella processes there are more precise processes. This process is associated with
the marketing department and also the financial department. The financial department will
set a budget on the campaign for the marketing team. A collaboration system, which is an
I.T based tool, could support the 2 department teams by sharing the flow of information.

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Finish
Start
Marketing Audit Market Research Pricing
Promotion/Advertising
(Campaign)
Market Analysis
Market Segment
SWOT Analysis
Profit & Loss History
Price & Discount History
Rates & Parameters for
Price
Price Analysis
Consumer Needs
Price
Product
Marketing Mix
Marketing Strategy
Marketing Channels
Consumer Test
Quantitative/Qualitative
Tests
Plan & Budget
Place
Promotion
Implement & manage
vendors
Monitor Campaign

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3.8.2. SALES PROCESS The sales process for 1T-O is a relatively simple process and with
BPR we have minimised steps. The department heads involved in supporting the sales
process will include the finance and I.T department. The I.T department will be involved in
supporting the download on to the users platform, and finance will take care of payment
processing. A system like sales force automation will support this process by tracking all
steps in the sales process.

Order Placed
Credit Approved
Check Credit Process Order
Cancel Order
Invoice Sent
App Downloaded
Payment processed
Yes
No
Customer
Contacted

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3.9 Functionalities
3.9.1. MARKETING CAMPAIGN PROCESS
Market Identification Function.
Monitor review and change marketing campaign after launch.
3.9.2. SALES PROCESS
Accepting and processing payments from customers
Gathering and saving customers details.
3.10 Systems

3.10.1. MARKETING ANALYSIS SYSTEM The marketing analysis system is an integral
support function for market identification. The system will analyse market results/tests and
will produce reports to help identify the correct market segment and the best way to entice
these customers. This system will keep 1T-O inline in its vision to become the best in its
industry serving the needs of our customers

3.10.2. MARKETING CAMPAIGN MANAGEMENT SYSTEM This marketing
management system will manage the campaign after its release to the market. It will
analyse the response from the public and will make any appropriate alterations to better
suit our customers. This ongoing maintenance and check is directly intertwined with our
vision to keep updating as new trends arrive and to meet those needs.

3.10.3. CUSTOMER DATABASE SYSTEM- The customer database system will support the
function of saving and storing our customers details. By recording all the steps of the sales
process and storing it 1T-O is able to target customers for specific advertising schemes and
also easily see trends and history records without having to ask the customer. This system
will support our vision to be the best and to serve a tailored experience for our users.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Market and
sell a
product or
service
1. Marketing
Campaign
process
1. Market Identification function

2. Monitor, review and change marketing
campaign after campaign release.
Market analysis system

Marketing campaign
management system
Decisions support
systems

Decision support
systems
2. Sales Process 1. Accepting and processing payments
from customers

2. Gathering and saving customers details
from purchase.
Payment processing
system


Customer database
system


Transaction processing
system

Customer relationship
management

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CONCLUSION
1T-O is about meeting the needs of customers who are currently being underserved. Thus
becoming the best in the fashion software industry. Our aim is to be customer centric by
tailoring needs for all our users and growing with customers and trends. Information
systems and IT play a critical role by supporting our tangible business values and processes.
Essentially IS and IT are intangible assets that serve as a business foundation for 1T-O
REFERENCES

1. Fashion Industry Statistics. (2013). Retrieved from
http://www.statisticbrain.com/fashion-industry-statistics/
2. Business process flowchart diargram. Retrieved from
http://www.businessballs.com/images/bpm-flowchart-diagram.jpg
3. Cobystyledme (2014) Business profile. Retrived from
http://www.cobystyledme.co.nz/services/
4. Erica Loop. (2013). Pressure on teens to wear fashionable clothes. Retrieved from
http://www.livestrong.com/article/1002115-pressure-teens-wear-fashionable-
clothes/
5. Abel Avram. (2014). IDC Study: How many software developers are out there?.
Retrieved from http://www.infoq.com/news/2014/01/IDC-software-developers/
6. Metservice. (2014). Business Profile. Retrieved from
http://www.metservice.com/national/home
7. Accuweather. (2014). Business Profile. Retrieved from http://www.accuweather.com
8. Smudgeapps. (2014). Business Profile. Retrieved from http://www.smudgeapps.com