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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Wei chao
NetID Cwei455
Group Number: 211
Website Link: http://infosys110group211.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Johnnie Shubert Saturday 21am
Time Spent on
Assignment:
26 hours Word Count: 1649



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PRECISE POSITIOED DEVICE IN
SUPERMARKET
INTRODUCTION
The dissatisfaction from the unexpected time that consumers spend on shopping in a large
surpermaket has been gradually increasing in recent years, statistics have shown this
problem to still be undeniably high, Buyers have been pictured by critics as being frustrated by
inability to obtain appropriate prepurchase information, resentful about a lack of personal
attention in dealing with sellers, and upset over inability to find products and services which
meet their needs as well.(Westbrook, Robert A, Newman, Joseph W, Taylor and James R.
1978)Currently, the most effective way to curve the problem is by using a precise positioned
device to quckly find where the products are located in supermarkets; therefore, a unique
opportunity presents itself to implement a system that will help to further increase
consumer satisfication by avoiding the consumers wandering on the supermarket due to the
unfamiliar with the location of products in a supermarket. This will be accomplished by
using the device to search a cargo located map of a supermarket which is already been
downloaded into the device and then quickly find where the products are located and walk
to there, pick up the products that they are satisfied.
3. BUSINESS SECTION
3.1 Vision
Quick to find the product accruate location wherever you want in any supermarket.
3.2 Industry Analysis: Product positioning system industry
Industry: Product positioning system Industry. This uses product positioning system and
data sorted technology to determine the effectiveness and satisfaction of consumers
purchase.

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Force: High/Low: Justification:
Buyer power: Low There are not many altenatives avaliable for
consumer to purchase; otherwise, there would
be a decrease in satisfation for consumers about
shopping time.
Supplier power: High There are not many suppliers provide high
technological positioned devices due to high cost
and technique, buyers only have few choices to
buy the products in New Zealand.
Threat of new entrants: Low For the private sector, it is hard to set up the
business because it request high cost and new
technology to make the device.
Threat of substitutes: High There is many alternatives exists such as
sighposts in supermarkets and questioning for
receptionist.
Rivalry among existing
competitors:
Low Presently no other companies try to produce a
technological device that actively tries to faster
the buyers shopping time like our device. Rivalry
will be low as a new technology.
Overall attractiveness of the industry: The product positioning system industry is relatively
attractive; because three forces are low, these factors indicate that the business would not
suffer a amount of pressure when it is operated, Carlgren said: achieving customer delight
is at the heart of the quality paradigm, acknowledging the importance of understanding

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latent needs.(Carlgren, 2013) The disadvantages are threat of subtitute and supplier
power, many substitutes would decrease consumer demand for our device and high
supplier power would cost more for us to make the product and increase the selling price,
so our products is hard to sell to them.
3.3 Customers and Thei r Needs
The customer for this industry is mainly focus on large supermarkets and people who have a
shorttempered personality; because supermarkets would buy these devices for their
customers, so there will not be a loss of customers due to the dissatisfaction of time-
consuming; in summary, A need is a consumer's desire for a product's or service's specific
benefit, whether that be functional or emotional. (Sheldon, 2003) supermarket need is to
keep their customers continue to buy their products and consumers need is avoid wasting
unnecessary time on shopping, they are willing to utlize less time to buy the better
qualitative production.
3.4 The Product and Service
The products and services are used by providing quick valuable information to consumers,
so they can locate the production precisely in a supermarket by using positioning function;
therefore, less time would be spent on shopping and it also would not bother comsumers,
many more consumers would continue go to same supermarket to consume.
3.5 Suppliers and Partners
The suppliers are raw material supplier and delivery company; raw material suppliers
supply raw material to our company for making the actual products, delivery company could
either deliver raw material to our company and deliver our products to our customers, once
the transaction is done, we have no longer relationship with these suppliers.
The partners are technology provider and supermarket. Technology company usually
cooperate with our company to provide some technological supports and some innovative
advices to modify our products; supermarkets provide their classfied cargo location map to
our company, so we can install it into our devices, so we can both be benefited from

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consumption of our production, beacuse many more customers use our devices, they would
go to those supermarkets who we cooperate with. We still bind a long relationship with
them once the transation is done and have benefits and risks with each other.
3.6 Strategy: Differentiation
Our system is avaliable to anyone and any supermarket that they want to decrease the time
spend on the shopping and increase the effectiveness of company operation or increase the
revenue for its company; therefore, it is for a broad market in the competitive scope.
This device own a highly technique and better quality for many consmers, so there will be a
high price for it; therefore it is for a high cost in cost strategy.
The overall strategy is therefore Differentiation.
3.7 Value Chain Activity: Technology development.
The most important value chain activity for this business is Technology development.
As the research state that this issue of when a newly implemented technology will enable
changes in an organizations informal advice networks within workgroups or department is
both theorically and practically important. (Paul M, 2013) My company is aiming to sell a
technological device to our customers, it will be more valuable and convenient for our
customers as technology developed, what our mainly consumer need is to quick find the
desired products and purchase it, so the more precise location is and the faster location of
products are shown on the screen of device, many more techniques is required, and then
many more consumers would buy it; in relation to strategy, the market will be expanded as
many more consumers buy devices, it fits into the broad market, because it is a
technological device, so the price will be high, therefore Technology development is critical
important.
3.8 Business Processes
3.8.1. DATA POSTI ONING PROCESS Positioning is a key process and it is important to my
business because it enables the device to act as intended. Once the data of cargo map is
downloaded into the device, data will be sorted and converted into information when

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consumers use the device to search the location; therefore, information will be shown on
the device, data will be stated in a particular point on the screen of device.
Device is turned
on
Type the name of
the product
Location of product and
consumer are both
positioned which is pointed
on the map of the screen?
Retype the new
name or the coding
of the product
NO
Press the connect
button to connect
the location
between consumer
and product,
direction is shown
on the screen
YES
Press the sound
button, the device
tells you where you
should go
Device is moved
and finally is arrived
at the destination
Device is turned off
Location of
product and
consumer are both
positioned which is
pointed on the
map of the screen?
YES
No
Does the data of companys cargo
map are installed into the device?
Yes
Install the data into
the device
No

3.8.2. PRODUCT I NNOVATE PROCESS Technology development is important to my business
because it increses the value of products and consumer demand. Once the idea for
deisgning this product is formed, engineers start to make the normal device, and then

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engineers use team work to come up with some neoteric ideas to modify device constantly;
finally, the new product is made and sell. Afterwards, the innovative function is actually
added to device in order to satisfy wider range of customers needs; consequently, the
product is updated and innovated.
REPLACE WITH BUSINESS PROCESS 2 MODEL
Normal product is
made
New functionality is
came up and added
to a new product
Does the functionality runs
not well and has conflict with
other functions?
Does this new
functionality is
redundant or does it
difficult for consumer
use?
The product will be
modified and
updated constantly
over a period of
time
No
This new
functionality is
going to be
modified constantly
until it runs well or
has no conflict with
other functions
Yes
This new
functionality is
going to be
modified constantly
until the most of
people is satisfied
Yes
Several people
are selected to
test whether or
not the device is
easy for them to
use
No
Yes
The innovative
product is made
Do several checks


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3.9 Functionalities
3.9.1. DATA POSI TI ONING PROCESS
Display the image of the supermarkets products.
Point the precise location of product.
3.9.2. PRODUCT INNOVATE PROCESS
Tell consumer where to go due to phonetic function.
Update maps automatically due to the connect wirelessly between
companydata and device.
3.10 Systems

3.10. 1. INFORMATION PROCESSING SYSTEM the data of supermarket product location are
converted into information and then image of map is shown on the screen of device, people
could easily and quickly find the accruate location of item; this system state how the device
is proceed by using these data in data positioning process.
3.10. 2. POSTI ONING MEASUREMENT SYSTEM- this system measures the location between
consumer and production and it tells you what direction you should go with phonetic
function, it indicates that what functionalities are incorporated in data positioning process
such as accruate sound effect and quick location pointed, so people could quickly find
desired product.
3.10. 3. PRODUCT MODIFI CATI ON SYSTEM this system is selected because the device is
modified and update constantly,it supports the modifications that the device has made. As
more innovated/functional the device is, it will be more quick and accruate for people to
find where the product are.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Technology
development.
1. DATA
POSTI ONING
PROCESS
2. Display the image of the supermarkets
products.

3. Point the precise location of product.
INFORMATION
PROCESSING SYSTEM

POSTI ONING
MEASUREMENT SYSTEM
Transaction processing
system

Transaction processing
system
4. PRODUCT
INNOVATE
PROCESS
5. Tell consumer where to go due to
phonetic function.
6. Update maps automatically due to the
connect wirelessly between
companydata and device.
Product modification system Decision support system

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CONCLUSION
Overall, precise positioned device is a inovated device for every person and supermarket
use that to increase the effectiveness of purchasing or companys operation, it helps people
to quickly positioned the specific production precisely that consumer want, to avoid
excessive time are wasted on finding the location of a particular good.
Information technology matters to business success because it directly affects the
mechanisms through which they create and capture value to earn a profit. (Paul L&David C,
2013) the values of IS/IT in my company are
increase the satisfication of consumers by quickly, easily and precisely using our device to
find their desired good.
generate competitive advantage because at present no such system exists that incorporates
IT/IS in this way, it will increase the effectiveness of any companyoperation such as
supermarkets or other companies who might use our products to operate their own
business.

REFERENCES e


1. Westbrook, R. A., Newman, J. W., & Taylor, J. R. (1978). SATISFACTION IN THE
PURCHASE DECISION PROCESS. Journal Of Marketing, 42(4), 54-60.
2. Carlgren, L. (2013). Identifying latent needs: towards a competence perspective
on attractive quality creation. Total Quality Management & Business
Excellence, 24(11/12), 1347-1363.
doi:10.1080/14783363.2013.776762
3. Leonardi, P. M. (2013). WHEN DOES TECHNOLOGY USE ENABLE NETWORK
CHANGE IN ORGANIZATIONS? A COMPARATIVE STUDY OF FEATURE
USE AND SHARED AFFORDANCES. MIS Quarterly, 37(3), 749-775.
4. Drnevich, P. L., & Croson, D. C. (2013). INFORMATION TECHNOLOGY AND
BUSINESS-LEVEL STRATEGY: TOWARD AN INTEGRATED
THEORETICAL PERSPECTIVE. MIS Quarterly, 37(2), 483-509.
5. Sheldon, C. (2003). Customers Wants and Needs. Retrieved from

https://www.boundless.com/marketing/an-overview-of-marketing/introduction-to-
marketing/customers-wants-and-needs/