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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Andrew Student
NetID Wwu737
Group Number: 250
Website Link: http:// http://infosys1102014s1group250.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Khushbu Tilvawala Saturday 10am
Time Spent on
Assignment:
16hours Word Count: 1399

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THE BRUSHING MOUTHGUARD
INTRODUCTION
Form anicent to now, human beings always take care their oral health (Dentistry, 2014), it is
very pleasant they pay attention on it. However, modern people are busier and busier on
their living so that oral health care is been scomed day after day. As we know, our mouth is
of the hole that need to touch with enternal which is full of germ and virus. If we do not pay
attentaion on our oral health, the issue will happen. To dental health issue, it can cause
horrible effect like stroke, diabetes and cardiovascular disease etc. Therefor, I believe
focusing on oral health is a way to prevent kinds of diease happen from ourselve because of
the potential possibliity that can be happened by oral health issue.
3. BUSINESS SECTION
3.1 Vision
Help people with their oral health by not influencing their rhythm of life. Give the biggest
protection to your oral.
3.2 Industry Analysis: Oral industry
Industry: Oral industry. This industry is all about focusing customers oral. Make your mouth
cleanly so that protect your body.
Force: High/Low: Justification:
Buyer power: High Customers can find similar product in the market.
Therefore, customers have many choice they can
choose rather than focus on one. For example,
the market has many type of toothpaste (List of
toothpaste brands, 2014).

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Supplier power: Low The power of supplier is low because of the lack
of oral health product in New Zealand. All of the
product is material such as toothbrush or
chemical like mirabilitum praeparatum.
Threat of new entrants: High It is easy to entry as the product is easy to made.
Our product need to use mouth guard which is
cheap, and made a mouth guard from dentist
only cost one minutes. Eventhough the inside
technology will be a little bit complex, overall, it is
a simple product(Allsportsguards, 2012).
Threat of substitutes: High There are many type of oral health care in the
world. Some is faced on teeth, some is face on
gum or tongue, some is protected by physical and
some is by chemical etc. For example, toothbrush
amd toothpaste, mouth wash(Wikipedia, 2014)
and floss etc.
Rivalry among existing
competitors:
Low In New Zealand, dentist is one of a serious lack
job which means the product relate to dentist is
low because of the rule of complements.
Overall attractiveness of the industry: Oral care industry will be a attractive industry. One
way, this industry can improve the situation that customers need to go to see dentist often
or business man who always need business trips so that they are unable to keep visiting
dentist eventhough they have tooch decay. The other way is increased the job needs in New
Zealand. This industry need data collector and distribute as the dentist can not or not time
to do that. Therefore, more employees are need, it can improve New Zealand current

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situation that most people are not willing to go see dentist eventhough they have tooth
decay or worse problem.
3.3 Customers and Thei r Needs
The need of our customers are the product that saving time and also efficient cleaning their
teeth without complex steps. According to daily teeth cleaning, people are not fully cleaning
their by toothbrush. The problem is when people use toothbrush, it is difficult to
comprehensivly brush your teeth. Therefore, peoples teeth is not fully clearly enough. The
other problem is time people spend on brushing their teeth. Normally, we need as least 3
minutes to brush our teeth(Rebecca Desfosse, 2014). But the reality is people are busy on
their school life or working, they do not spend enough time on brushing their teeth.
Therefore, they need our product to solve the problem.
Therefor, our product want to target all people. Nobody should leave behind of their oral
health problem, everyone should care about their oral health.
3.4 The Product and Service
Our product focus on saving times and simplify the process of cleaning teeth. It saves the
time by automatic brush teeth, what customers need to do is just out our product one their
mouth and close, then press the buttom, that is. After that, our product scan customers
teeth and upload the information to the dentist office that this customer register(Rebecca
Desfosse, 2014).
Also, if the dentist finds your oral has potential problem, they will call you as soon as
possible. If you worry about your oral health, you can call to the dentist office, we will
provide some trained employees to help you to solve your problem. If you want to know
about your oral situation online, just type the code which is on our product to our website.
3.5 Suppliers and Partners
One of our supply will be bristles and filaments what we use it into the mouthguard. Then,
the suppplier is DuPont which is famous at their quality of product. For example, DuPont
designs different types of filaments. The shape of round, rectangular and diamond. The

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unique textures of feathered (DuPont, 2004)., embossed and wavy. It is very confident that
DuPont can produce suitable item to us.
Our partner will be local dentist. Our pruduct is keep connecting to dentist work which
means our product will lose meaning if we dont have dentist as an analysts.
3.6 Strategy: Differentiation
Our produce will force on everyone because we care about their oral health. Our product
will provide two tpyes. One is customer goes to the dentist to make a mouthguard , then we
will design your personal mouthguard cleaner. This one is for the custoemr who want a high
quality product and it will take more money. The other one is to find the most suitable
mouthguard to you by using our database then create quantitative products. It is much
cheaper then personally make one.
The overall strategy is therefore Differentiation strategy
3.7 Value Chain Activity: Make the product and service
The most important value chain activity for this business is Make the product and service.
The product is small but the technique and material combination is never going to be easy.
Therefore, we need to focus on the producting making and service.
3.8 Business Processes
3.8.1. CUSTOMER SELECTI ON PROGRESS Our product want everyone to use it. Therefore, this process
is to satisfy customers needs. Customer can choose the quality and size they want, of course it takes different
price.


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REPLACE WITH BUSINESS PROCESS 1 MODEL
Start
Customer want to
ordr our product
Want a own
design ?
Buy regular
mouthguard
Yes
N
o
Design a
mouthguard to
customer
Customer receives
goods
Make a payment
End

3.8.2. PRODUCT MANUFACTURING AND QUALI TY CONTROLI NG PROCESS It is very important
that our business can manufacture high quality. This is because the product need to use it
into the mouth and there are many technology we need to use in our product. We do not
want evrybody get hurt from our product.

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REPLACE WITH BUSINESS PROCESS 2 MODEL
Start
Receive
material
Make the
product
Is it reach the
standard?
Delivery to the
warehouse
End
No
Redo again



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3.9 Functionalities
3.9.1. CUSTOMERS SELECTI ON PROCESS
Let customers choose our product by quality and price
Let customers can chosse regular size or own size.
3.9.2. PRODUCT MANUFACTURING AND QUALI TY CONTROLI NG PROCESS
Create safty product
Collaboration
3.10 Systems

3.10. 1. INFORMATION MANAGEMENT SYSTEM by this system, we can predict people most
like and make proper amount of our product rather than keep producing it.
3.10. 2. COLLABORATI ON SYSTEM we need the other companies as partners to us because
they have high technique and employee so that they can do it more efficienct.
3.10. 3. QUAI LI TY SAFTY EXAMI NATI ON SYSTEM for preventing the safty issue is happened
to our product, we need to test the quality of our product. Make sure it is one hundred
percentage safty so that we are able to sell them to our customers.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Bavarian
bergkase
fromage
queso
1. CUSTOMER
SELECTION
PROGRESS
1. Let customers choose our
product by quality and price

2. Let customers can chosse
regular size or own size.
INFORMATION
MANAGEMENT SYSTEM
Decision support system

Transaction process
system

2. PRODUCT
MANUFACTURING
AND QUALI TY
CONTROLI NG
PROCESS
1. Create safty product

2. Collaboration with other company
QUAILI TY SAFTY
EXAMINATI ON SYSTEM

COLLABORATI ON SYSTEM

Supply chain management
system
Collaboration system

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CONCLUSION
Our product is focused on saving time, easy, efficiency and safty. By using information
system and information technology such as DSS, CMS and TPS to reach the standard of our
need. Our product saves time from brush teeth to keep up with modern social style, the
customers will feel happy on that. And we make a benfit on it.
REFERENCES

1. List of toothpaste brands (2014). Wikipedia, the free encyclopedia. Retrieved from
http://en.wikipedia.org/wiki/List_of_toothpaste_brands
2. Wikipedia, the free encyclopedia. (2014). Mouthwash, mouth rinse, oral rinse or
mouth bath. Retrieved from http://en.wikipedia.org/wiki/Mouth_wash
3. Allsportsguards. (2012). Creating a Custom Mouthguard from Start to
Finish. Retrieved from https://www.youtube.com/watch?v=8F4_IK772zo
4. Rebecca Desfosse. (2012). How Long Should You Brush Your Teeth For? Retrieved
fromhttp://www.colgate.com/app/CP/US/EN/OC/Information/Articles/ColgateNewa
ndNow/Personal/2013/January/article/SW-281474979051419.cvsp
5. Consumer (2013). Dentists' fees Retrieved from
http://www.consumer.org.nz/reports/dentists/dentists-fees